Civic Intelligence

Cynthia M Reed Inc Heart & Solle Foundation

EIN 82-1996397 • Pleasant Grove, UT

260 S 2500 W 102Pleasant Grove, UT 84062
Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

63rd percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

<$500k nonprofits • Source year 2024

Liabilities / Revenue

66th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

<$500k nonprofits • Source year 2024

Net Margin

27th percentile

-17%

Higher net margin than 27% of similar nonprofits.

<$500k nonprofits • Source year 2024

Top Officer Pay

81st percentile

$0

Higher top officer pay than 81% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

<$500k nonprofits • Source year 2024

Asset Growth

51st percentile

-1.5%

Faster asset growth than 51% of similar nonprofits.

<$500k nonprofits • Annualized from 2023 to 2024

Revenue Growth

8th percentile

-89%

Faster revenue growth than 8% of similar nonprofits.

<$500k nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets63rd percentile

Assets

Down

$59,184

Down $873 (-1.5%) from 2023

Liabilities

Flat

$0

Flat from 2023

Net Assets

Down

$59,184

Down $873 (-1.5%) from 2023

Operations
Liabilities / Revenue66th percentileNet Margin27th percentile

Revenue

Down

$5,227

Down $43,462 (-89%) from 2023

Expenses

Down

$6,105

Down $16,368 (-73%) from 2023

Net Income

Down

-$878

Down $27,094 (-103%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth51st percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$80K$60K$40K$20K$0Assets 2017: $1Liabilities 2017: $02017Assets 2018: $4,085Liabilities 2018: $02018Assets 2019: $20,359Liabilities 2019: $02019Assets 2021: $22,963Liabilities 2021: $1Net Assets 2021: $22,9632021Assets 2022: $47,951Liabilities 2022: $1Net Assets 2022: $47,9512022Assets 2023: $60,057Liabilities 2023: $0Net Assets 2023: $60,0572023Assets 2024: $59,184Liabilities 2024: $0Net Assets 2024: $59,1842024

Highlighted filing

2024

Assets$59,184
Liabilities$0
Net Assets$59,184
Open 2024 Filing

Operations Trend

Revenue Growth8th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$60K$40K$20K$0-$20KRevenue 2017: $1Expenses 2017: $0Net Income 2017: $12017Revenue 2018: $8,185Expenses 2018: $4,100Net Income 2018: $4,0852018Revenue 2019: $17,422Expenses 2019: $1,148Net Income 2019: $16,2742019Revenue 2021: $28,630Expenses 2021: $22,147Net Income 2021: $6,4832021Revenue 2022: $28,465Expenses 2022: $3,477Net Income 2022: $24,9882022Revenue 2023: $48,689Expenses 2023: $22,473Net Income 2023: $26,2162023Revenue 2024: $5,227Expenses 2024: $6,105Net Income 2024: -$8782024

Highlighted filing

2024

Revenue$5,227
Expenses$6,105
Net Income-$878
Open 2024 Filing

Filings

Most recent year

2024 • Form 990PFDetailed filing. Detailed filing data is available for this year.

Open filing
Assets
$59,184
Liabilities
$0
Net assets
$59,184
Revenue
$5,227
Expenses
$6,105
Net income
-$878
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$59.2$0.00$59.2$5.23$6.11$0.88
2023Detailed filing. Detailed filing data is available for this year.$60.1$0.00$60.1$48.7$22.5$26.2
2022Detailed filing. Detailed filing data is available for this year.$48.0$0.00$48.0$28.5$3.48$25.0
2021Detailed filing. Detailed filing data is available for this year.$23.0$0.00$23.0$28.6$22.1$6.48
2019Summary only. Only limited summary data is available for this year.$20.4$0.00$17.4$1.15$16.3
2018Summary only. Only limited summary data is available for this year.$4.09$0.00$8.19$4.10$4.09
2017Summary only. Only limited summary data is available for this year.$0.00$0.00$0.00$0.00$0.00
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Nov 7, 2025
Return Version
2024v5.2
Compensation and Service Providers
Top Officer Pay81st percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Greg HallidayDirector-$0--
Jordan PetersonDirector-$0--
Lon HudmanDirector-$0--
Kendall BirdDirector-$0--
Blake ChristensenDirector-$0--
Cory AndersonDirector-$0--
Filing and Contact Details

Filer

Filer Name
Cynthia M Reed Inc
EIN
82-1996397
Phone
8014722825
Address
260 S 2500 W 102, Pleasant Grove, UT 84062

Signing Officer

Name
Jordan Peterson
Title
Director
Signed
2025-11-07
Discuss with paid preparer
Yes

Preparer

Firm
Incite Tax and Accounting
Address
38 W 13775 S Ste 310, Draper, UT 84020
Preparer
Mitchell Peterson CPA
Phone
8019998295
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This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990PF/UndistributedIncomeGrp/RemainingDistriFromCorpusAmt06105
IRS990PF/UndistributedIncomeGrp/TotalCorpusAmt073309
IRS990PF/UndistributedIncomeGrp/TotalExcessDistributionCyovAmt067204
IRS990PF/UndistributedIncomeGrp/TreatedAsDistriFromCorpusAmt00
IRS990PF/UndistributedIncomeGrp/UndistributedIncomeCYAmt00
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0Jordan Peterson
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0Director
ReturnHeader/BusinessOfficerGrp/SignatureDt02025-11-07
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0Cynthia M Reed Inc
ReturnHeader/Filer/BusinessName/BusinessNameLine2Txt0Heart & Solle Foundation
ReturnHeader/Filer/BusinessNameControlTxt0CYNT
ReturnHeader/Filer/EIN0821996397
ReturnHeader/Filer/PhoneNum08014722825
ReturnHeader/Filer/USAddress/AddressLine1Txt0260 S 2500 W 102
ReturnHeader/Filer/USAddress/CityNm0Pleasant Grove
ReturnHeader/Filer/USAddress/StateAbbreviationCd0UT
ReturnHeader/Filer/USAddress/ZIPCd084062
ReturnHeader/IRSResponsiblePrtyInfoCurrInd0true
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0261697145
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0Incite Tax and Accounting
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt038 W 13775 S Ste 310
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0Draper
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0UT
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd084020
ReturnHeader/PreparerPersonGrp/PhoneNum08019998295
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0Mitchell Peterson CPA
ReturnHeader/ReturnTs02025-11-07T13:55:20-08:00
ReturnHeader/ReturnTypeCd0990PF
ReturnHeader/TaxPeriodBeginDt02024-01-01
ReturnHeader/TaxPeriodEndDt02024-12-31
ReturnHeader/TaxYr02024

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