Liabilities / Assets
99th percentile
Higher debt load relative to assets than 99% of similar nonprofits.
Attention Strategies
EIN 82-1855278 • 501(c)3 • Berkeley, CA
Profile
Educate the public about attention-related therapies and strategies
Siviq Scores
Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.
27.45x
Liabilities / Revenue
91st percentile
Higher debt load relative to revenue than 91% of similar nonprofits.
Net Margin
35th percentile
Higher net margin than 35% of similar nonprofits.
Top Officer Pay
88th percentile
Higher top officer pay than 88% of similar nonprofits.
Top officer pay equals 42.0% of source-year revenue.
Asset Growth
14th percentile
Faster asset growth than 14% of similar nonprofits.
Revenue Growth
29th percentile
Faster revenue growth than 29% of similar nonprofits.
Balance Sheet
Assets
Down$886
Down $87,127 (-99%) from 2017
Liabilities
$24,319
No earlier filing loaded for comparison.
Net Assets
Down-$23,433
Down $111,446 (-127%) from 2017
Revenue
Down$53,327
Down $66,673 (-56%) from 2017
Expenses
Up$56,605
Up $24,618 (+77%) from 2017
Net Income
Down-$3,278
Down $91,291 (-104%) from 2017
Trend Graphs
Filings
Most recent year
2024 • Form 990EZDetailed filing. Detailed filing data is available for this year.
- Assets
- $886
- Liabilities
- $24,319
- Net assets
- -$23,433
- Revenue
- $53,327
- Expenses
- $56,605
- Net income
- -$3,278
| Balance Sheet | Operations | |||||
|---|---|---|---|---|---|---|
| Year | Assets | Liabilities | Net Assets | Revenue | Expenses | Net Income |
| 2024Detailed filing. Detailed filing data is available for this year. | $0.01 | $0.24 | $0.23 | $0.53 | $0.57 | $0.03 |
| 2017XML pending. An XML filing is linked for this year, but detailed extraction is still pending. | $0.88 | $0.88 | $1.20 | $0.32 | $0.88 | |
Latest Filing Detail
Jump To
Filing Snapshot
- Filing Period
- Jan 1, 2024 to Dec 31, 2024
- Signed
- Apr 29, 2025
- Return Version
- 2024v5.1
- Gross Receipts
- $53,327
Mission and Program Overview
Mission
Educate the public about attention-related therapies and strategies
Program Services
| Description | Grants | Expenses |
|---|---|---|
| A new research project testing the efficacy of the attentional strategies used to induce meditative states with 45 participants was designed, initiated, administered and completed during 2024, with results submitted to a peer-reviewed journal. Michaela Aizer was employed to manage the study, and released from employment as soon as the study was completed. | - | $50,669 |
Compensation and Service Providers
Employees
| Name | Title | Full / Part Time | Base | Other | Total |
|---|---|---|---|---|---|
| MICHAELA AIZER | VP, Sec, Treas | PT | $22,400 | - | $22,400 |
| GLENN HARTELIUS | CEO | PT | $0 | $7,600 | $7,600 |
| HARRIET BEINFIELD | Director | - | $0 | - | - |
| DANIEL MAY | Director | - | $0 | - | - |
| DARRYL WILBURN | Director | - | $0 | - | - |
Filing and Contact Details
Filer
- Filer Name
- Attention Strategies
- EIN
- 82-1855278
- Phone
- 7075785785
- Address
- 1442A Walnut Street 49, BERKELEY, CA 94709
Signing Officer
- Name
- Glenn Hartelius
- Title
- CEO
- Signed
- 2025-04-29
- Discuss with paid preparer
- Yes
Preparer
- Firm
- Mark Mumm CPA
- Address
- 12655 Fiori Lane, Sebastopol, CA 95472
- Preparer
- Mark Mumm
- Phone
- 4154533341
Supplemental Narrative
Additional Explanations
Other Expenses.1002
“Office Expenses $3285”
Other Expenses.1003
“Information Technology $356”
Other Expenses.1005
“Travel $10126”
Other Expenses.1008
“Interest $821”
Other Expenses.1
“BOOK COSTS $2012”
Other Expenses.2
“OTHER EXPENSE $525”
Other Assets.1011
“Prepaid Expenses and Deferred Charges - Beginning $2838 Prepaid Expenses and Deferred Charges - Ending $0”
Total Liabilities.1001
“Accounts Payable and Accrued Expenses - Beginning $0 Accounts Payable and Accrued Expenses - Ending $64”
Total Liabilities.1006
“Payable to Officers, Directors, Etc. - Beginning $255 Payable to Officers, Directors, Etc. - Ending $255”
Total Liabilities.1008
“Unsecured Notes and Loans Payable - Beginning $24000 Unsecured Notes and Loans Payable - Ending $24000”
Raw XML Appendix175 raw XML fields
This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
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| IRS990EZ/MadeLoansToFromOfficersInd | 0 | false |
| IRS990EZ/MethodOfAccountingCashInd | 0 | X |
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| IRS990EZ/NetAssetsOrFundBalancesEOYAmt | 0 | -23433 |
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| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 1 | 22400 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 2 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 3 | 0 |
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| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 4 | Director |
| IRS990EZ/OperateHospitalInd | 0 | false |
| IRS990EZ/Organization501c3Ind | 0 | X |
| IRS990EZ/OrganizationDissolvedEtcInd | 0 | false |
| IRS990EZ/OrganizationHadUBIInd | 0 | false |
| IRS990EZ/OtherAssetsTotalDetail/BOYAmt | 0 | 2838 |
| IRS990EZ/OtherExpensesTotalAmt | 0 | 17125 |
| IRS990EZ/PartVIHghstPdCntrctProfSrvcTxt | 0 | NONE |
| IRS990EZ/PartVIOfCompOfHghstPdEmplTxt | 0 | NONE |
| IRS990EZ/PoliticalCampaignActyInd | 0 | false |
| IRS990EZ/PrimaryExemptPurposeTxt | 0 | EDUCATE THE PUBLIC ABOUT ATTENTION-RELATED THERAPIES AND STRATEGIES |
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| IRS990EZ/ProgramSrvcAccomplishmentGrp/ProgramServiceExpensesAmt | 0 | 50669 |
| IRS990EZ/ProhibitedTaxShelterTransInd | 0 | false |
| IRS990EZ/RelatedOrganizationCtrlEntInd | 0 | false |
| IRS990EZ/SalariesOtherCompEmplBnftAmt | 0 | 24478 |
| IRS990EZ/ScheduleBNotRequiredInd | 0 | X |
| IRS990EZ/SchoolOperatingInd | 0 | false |
| IRS990EZ/SpecialEventsDirectExpensesAmt | 0 | 0 |
| IRS990EZ/StatesWhereCopyOfReturnIsFldCd | 0 | CA |
| IRS990EZ/SubjectToProxyTaxInd | 0 | false |
| IRS990EZ/SumOfTotalLiabilitiesGrp/BOYAmt | 0 | 24255 |
| IRS990EZ/SumOfTotalLiabilitiesGrp/EOYAmt | 0 | 24319 |
| IRS990EZ/TanningServicesProvidedInd | 0 | false |
| IRS990EZ/TaxImposedOnOrganizationMgrAmt | 0 | 0 |
| IRS990EZ/TaxImposedUnderIRC4911Amt | 0 | 0 |
| IRS990EZ/TaxImposedUnderIRC4912Amt | 0 | 0 |
| IRS990EZ/TaxImposedUnderIRC4955Amt | 0 | 0 |
| IRS990EZ/TaxReimbursedByOrganizationAmt | 0 | 0 |
| IRS990EZ/TotalExpensesAmt | 0 | 56605 |
| IRS990EZ/TotalProgramServiceExpensesAmt | 0 | 50669 |
| IRS990EZ/TotalRevenueAmt | 0 | 53327 |
| IRS990EZ/TransactionWithControlEntInd | 0 | false |
| IRS990EZ/TrnsfrExmptNonChrtblRltdOrgInd | 0 | false |
| IRS990EZ/TypeOfOrganizationCorpInd | 0 | X |
| IRS990EZ/WebsiteAddressTxt | 0 | N/A |
| IRS990ScheduleA/AmountsRcvdDsqlfyPersonGrp/TotalAmt | 0 | 0 |
| IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearMinus1YearAmt | 0 | 9020 |
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| IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/TotalAmt | 0 | 37326 |
| IRS990ScheduleA/GovtFurnSrvcFcltsVl509Grp/TotalAmt | 0 | 0 |
| IRS990ScheduleA/GrossInvestmentIncome509Grp/TotalAmt | 0 | 0 |
| IRS990ScheduleA/GrossReceiptsAdmissionsGrp/CurrentTaxYearAmt | 0 | 53327 |
| IRS990ScheduleA/GrossReceiptsAdmissionsGrp/CurrentTaxYearMinus1YearAmt | 0 | 64067 |
| IRS990ScheduleA/GrossReceiptsAdmissionsGrp/CurrentTaxYearMinus2YearsAmt | 0 | 39193 |
| IRS990ScheduleA/GrossReceiptsAdmissionsGrp/CurrentTaxYearMinus3YearsAmt | 0 | 7375 |
| IRS990ScheduleA/GrossReceiptsAdmissionsGrp/TotalAmt | 0 | 163962 |
| IRS990ScheduleA/GrossReceiptsNonUnrltBusGrp/TotalAmt | 0 | 0 |
| IRS990ScheduleA/InvestmentIncomeCYPct | 0 | 0.00000 |
| IRS990ScheduleA/NetIncomeFromOtherUBIGrp/TotalAmt | 0 | 0 |
| IRS990ScheduleA/OtherIncome509Grp/TotalAmt | 0 | 0 |
| IRS990ScheduleA/Post1975UBTIGrp/TotalAmt | 0 | 0 |
| IRS990ScheduleA/PubliclySupportedOrg509a2Ind | 0 | X |
| IRS990ScheduleA/PublicSupportCY509Pct | 0 | 1.00000 |
| IRS990ScheduleA/PublicSupportPY509Pct | 0 | 1.00000 |
| IRS990ScheduleA/PublicSupportTotal509Amt | 0 | 201288 |
| IRS990ScheduleA/SubstantialContributorsAmtGrp/TotalAmt | 0 | 0 |
| IRS990ScheduleA/TaxRevLeviedOrgnztnlBnft509Grp/TotalAmt | 0 | 0 |
| IRS990ScheduleA/ThirtyThrPctSuprtTestsCY509Ind | 0 | X |
| IRS990ScheduleA/Total509Grp/CurrentTaxYearAmt | 0 | 53327 |
| IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus1YearAmt | 0 | 73087 |
| IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus2YearsAmt | 0 | 42724 |
| IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus3YearsAmt | 0 | 14750 |
| IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus4YearsAmt | 0 | 17400 |
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| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 0 | Office Expenses $3285 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 1 | Information Technology $356 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 2 | Travel $10126 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 3 | Interest $821 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 4 | BOOK COSTS $2012 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 5 | OTHER EXPENSE $525 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 6 | Prepaid Expenses and Deferred Charges - Beginning $2838 Prepaid Expenses and Deferred Charges - Ending $0 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 7 | Accounts Payable and Accrued Expenses - Beginning $0 Accounts Payable and Accrued Expenses - Ending $64 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 8 | Payable to Officers, Directors, Etc. - Beginning $255 Payable to Officers, Directors, Etc. - Ending $255 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 9 | Unsecured Notes and Loans Payable - Beginning $24000 Unsecured Notes and Loans Payable - Ending $24000 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 0 | Other Expenses.1002 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 1 | Other Expenses.1003 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 2 | Other Expenses.1005 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 3 | Other Expenses.1008 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 4 | Other Expenses.1 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 5 | Other Expenses.2 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 6 | Other Assets.1011 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 7 | Total Liabilities.1001 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 8 | Total Liabilities.1006 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 9 | Total Liabilities.1008 |
| ReturnHeader/BuildTS | 0 | 2025-03-06 01:10:19Z |
| ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd | 0 | true |
| ReturnHeader/BusinessOfficerGrp/PersonNm | 0 | GLENN HARTELIUS |
| ReturnHeader/BusinessOfficerGrp/PersonTitleTxt | 0 | CEO |
| ReturnHeader/BusinessOfficerGrp/SignatureDt | 0 | 2025-04-29 |
| ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt | 0 | ATTENTION STRATEGIES |
| ReturnHeader/Filer/BusinessNameControlTxt | 0 | ATTE |
| ReturnHeader/Filer/EIN | 0 | 821855278 |
| ReturnHeader/Filer/PhoneNum | 0 | 7075785785 |
| ReturnHeader/Filer/USAddress/AddressLine1Txt | 0 | 1442A Walnut Street 49 |
| ReturnHeader/Filer/USAddress/CityNm | 0 | BERKELEY |
| ReturnHeader/Filer/USAddress/StateAbbreviationCd | 0 | CA |
| ReturnHeader/Filer/USAddress/ZIPCd | 0 | 94709 |
| ReturnHeader/IRSResponsiblePrtyInfoCurrInd | 0 | true |
| ReturnHeader/PreparerFirmGrp/PreparerFirmEIN | 0 | 474242498 |
| ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt | 0 | Mark Mumm CPA |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt | 0 | 12655 Fiori Lane |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm | 0 | Sebastopol |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd | 0 | CA |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd | 0 | 95472 |
| ReturnHeader/PreparerPersonGrp/PhoneNum | 0 | 4154533341 |
| ReturnHeader/PreparerPersonGrp/PreparerPersonNm | 0 | Mark Mumm |
| ReturnHeader/ReturnTs | 0 | 2025-04-29T13:05:29-07:00 |
| ReturnHeader/ReturnTypeCd | 0 | 990EZ |
| ReturnHeader/TaxPeriodBeginDt | 0 | 2024-01-01 |
| ReturnHeader/TaxPeriodEndDt | 0 | 2024-12-31 |
| ReturnHeader/TaxYr | 0 | 2024 |
Document Assets
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