Civic Intelligence

John Maxwell Leadership Foundation Inc

990 • Fiscal year 2024 • EIN 82-1614152

Jan 01, 2024 to Dec 31, 2024 • Filed on Nov 15, 2025

Organization Profilemaxwellleadership.org
2050 Sugarloaf ParkwayDuluth, GA 30097

(470) 336-3570

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

87th percentile

0.76x

Higher debt load relative to assets than 87% of similar nonprofits.

2024 filings • 501(c)3 • $10M-$25M nonprofits • Source year 2024

Liabilities / Revenue

37th percentile

0.13x

Higher debt load relative to revenue than 37% of similar nonprofits.

2024 filings • 501(c)3 • $10M-$25M nonprofits • Source year 2024

Net Margin

11th percentile

-21%

Higher net margin than 11% of similar nonprofits.

2024 filings • 501(c)3 • $10M-$25M nonprofits • Source year 2024

Top Officer Pay

76th percentile

$289,755

Higher top officer pay than 76% of similar nonprofits.

Top officer pay equals 2.8% of source-year revenue.

2024 filings • 501(c)3 • $10M-$25M nonprofits • Source year 2024

Asset Growth

1st percentile

-48%

Faster asset growth than 1% of similar nonprofits.

2024 filings • 501(c)3 • $10M-$25M nonprofits • Annualized from 2023 to 2024

Revenue Growth

37th percentile

2.1%

Faster revenue growth than 37% of similar nonprofits.

2024 filings • 501(c)3 • $10M-$25M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets87th percentile

Assets

Down

$1,796,357

Down $1,625,911 (-48%) from 2023

Net Assets

Down

$432,495

Down $1,538,287 (-78%) from 2023

Liabilities

Down

$1,363,862

Down $87,624 (-6.0%) from 2023

Revenue And Expenses
Liabilities / Revenue37th percentileNet Margin11th percentile

Revenue

Up

$10,273,228

Up $215,525 (+2.1%) from 2023

Expenses

Up

$12,403,684

Up $1,490,757 (+14%) from 2023

Net Income

Down

-$2,130,456

Down $1,275,232 (-149%) from 2023

Historical Trend

Balance Sheet Trend

Asset Growth1st percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$4.0M$2.0M$0-$2.0M-$4.0MAssets 2020: $1,718,508Liabilities 2020: $3,818,600Net Assets 2020: -$2,100,0922020Assets 2021: $1,152,600Liabilities 2021: $710,803Net Assets 2021: $441,7972021Assets 2022: $3,149,368Liabilities 2022: $323,362Net Assets 2022: $2,826,0062022Assets 2023: $3,422,268Liabilities 2023: $1,451,486Net Assets 2023: $1,970,7822023Assets 2024: $1,796,357Liabilities 2024: $1,363,862Net Assets 2024: $432,4952024

Highlighted filing

2024

Assets$1,796,357
Liabilities$1,363,862
Net Assets$432,495
Open 2024 Filing

Operations Trend

Revenue Growth37th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$15M$10M$5.0M$0-$5.0MRevenue 2020: $1,173,402Expenses 2020: $3,274,186Net Income 2020: -$2,100,7842020Revenue 2021: $10,217,834Expenses 2021: $7,675,945Net Income 2021: $2,541,8892021Revenue 2022: $10,644,253Expenses 2022: $8,260,044Net Income 2022: $2,384,2092022Revenue 2023: $10,057,703Expenses 2023: $10,912,927Net Income 2023: -$855,2242023Revenue 2024: $10,273,228Expenses 2024: $12,403,684Net Income 2024: -$2,130,4562024

Highlighted filing

2024

Revenue$10,273,228
Expenses$12,403,684
Net Income-$2,130,456
Open 2024 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Nov 15, 2025
Return Version
2024v5.1
Gross Receipts
$13,945,666
Mission and Program Overview

Mission

The John Maxwell Leadership Foundation is pioneering a values-based, evidence-driven, collaborative process of transformation. People around the globe remain frustrated and apathetic by the global leadership deficit. The foremost voice in leadership for over 40 years, Dr. John C. Maxwell, believes countries and communities will be transformed as the hearts of individuals are. The John Maxwell Leadership Foundation gives individuals, companies, communities and nations a transformational leadership solution.Our work focuses on the growth of individuals into leaders who value people. These leaders in turn transform their spheres of influence.

Growing leaders who transform the world around them.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$1,343,942--
Cash and Non-Interest-Bearing Accounts$199,924$607,904▲ $407,980
Prepaid Expenses and Deferred Charges$1,543,385$284,674▼ $1,258,711
Accounts Receivable$1,000$189,491▲ $188,491
Inventories for Sale or Use-$105,076-
Land, Buildings, and Equipment, Net$1,040$37,088▲ $36,048
Receivable From Disqualified Prsn$0$0→ $0
Receivables From Officers Etc$0$0→ $0
Investments Other Securities$0--
Investments Program Related$0--
Loans From Officers Directors$0$0→ $0
Total Assets$3,422,268$1,796,357▼ $1,625,911
Other Assets Total$332,977$572,124▲ $239,147
Liabilities
Other Liabilities$0$573,636▲ $573,636
Deferred Revenue$1,273,105$554,700▼ $718,405
Accounts Payable and Accrued Expenses$178,381$235,526▲ $57,145
Total Liabilities$1,451,486$1,363,862▼ $87,624
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$1,970,782$432,495▼ $1,538,287
Total Net Assets Fund Balance$1,970,782$432,495▼ $1,538,287
Total Liabilities and Net Assets / Fund Balance$3,422,268$1,796,357▼ $1,625,911

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$37,088$13,955$51,043
Leasehold Improvements$0$3,709$3,709
Other Assets Org$572,124--
Compensation and Service Providers
Top Officer Pay76th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Tim ElmoreLeadership Expert / Board MemberPT$229,635$17,905$247,540
John GriffinProgram DirectorFT$163,261$20,710$183,971
J Mark ColeCEO / President / Board MemberPT$75,000$75,000$150,000
John Gregory SteelyExecutive Vice PresidentPT$120,390$20,160$140,550
Andrew Mark McPeakAuthor / ResearcherFT$133,010$6,503$139,513
Matthew WardFinance ControllerFT$125,000-$125,000
Patrick Michael ErwinCurriculum DirectorFT$103,506$6,846$110,352

Board Members and Trustees

NameTitle
John MaxwellBoard Chair / Founder
Camye MackeyBoard Member
Dale AlexandarBoard Member
Dianna KokoszkaBoard Member
Ed BastianBoard Member
Jim BlanchardBoard Member
Norwood DavisBoard Member
Sangram VajreBoard Member
Collin SewellSecretary / Board Member

Highest Paid Contractors

ContractorServicesLocationCompensation
Cruise Expedition Company LLCTravel Services1 East Broward Blvd Ste 800, Ft Lauderdale, FL 33301$239,000
M2S Consulting LLCContent Development651 Brushy Fork Rd, Saluda, SC 29138$160,487
Oven Bits LLCComputer Software Development Business3929 McKinney Avenue Ste 155-823, Dallas, TX 72504$139,864
Frosch International Travel LLCTravel ServicesOne Greenway Plaza, Houston, TX 77046$135,519
Maxwell Leadership IncProfessional Services255 Sugarloaf Circle Ste 100, Duluth, GA 30097$105,600
Revenue and Support

Revenue Composition

Contributions and Grants
$9,454,967
Program Service Revenue
$1,028,495
Investment Income
$0
Other Revenue
$-210,234
All Other Contributions
$2,221,157
Change in Net Assets
$-2,130,456

Audited Revenue Reconciliation

Revenue per Audited Statements
$10,273,228
Revenue Not Reported on Financial Statements
$0
Revenue Not Reported on Form 990
$3,704,110
Other Revenue Adjustments
$0
Total Revenue per Audited Statements
$13,977,338
Total Revenue per Form 990
$10,273,228
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$7,655,476
Salaries, Compensation, and Employee Benefits$2,617,366
Grants and Similar Amounts Paid$2,130,842
Total Fundraising Expense$866,400
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$1,360,592$270,454$273,467$1,904,513
Foreign Grants$1,822,842--$1,822,842
Office Expenses$623,328$148,061$80,345$851,734
Travel$474,429$23,137$203,935$701,501
Fees for Services Other$500,187$45,874$61,992$608,053
Current Officers, Directors, Trustees, and Key Employees$230,424$45,803$46,313$322,540
Grants to Domestic Orgs$308,000--$308,000
Advertising$134,211$500$134,566$269,277
Other Employee Benefits$147,850$38,357$26,564$212,771
Payroll Taxes$104,570$20,804$19,267$144,641
Conferences and Meetings$101,689$5,778$10,171$117,638
Fees for Services Legal$25,376$14,973-$40,349
Fees for Services Accounting$76$38,667-$38,743
Information Technology$19,937$15,972$1,568$37,477
Pension Plan Contributions$22,253$2,561$8,087$32,901
Depreciation Depletion$13,921$1,040-$14,961
Occupancy$9,911$1,365$125$11,401
Insurance$4,819$1,387-$6,206
Other Expenses$921,246$3,867-$3,867
Total Functional Expenses$10,858,684$678,600$866,400$12,403,684

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Audited Statements$16,107,794
Expenses per Audited Statements$12,403,684
Total Expenses per Form 990$12,403,684
Expenses Not Reported on Form 990$3,704,110
Expenses Not Reported on Financial Statements$0
Other Expense Adjustments$0
International Activity

Grant and Assistance Recipients

RecipientLocationCategoryPurposeAmount
Jack Nicklaus Children's Health Care Foundation-501(c)(3)Program Support$250,000
Global Outreach Ministries-501(c)(3)Program Support$58,000

International Summary

Offices
0
Employees
0
Spending
$8,125,793

International Compliance

Foreign grant records maintained
Yes
Activity in boycott countries
No
Foreign corporation ownership
No
Foreign partnership interest
No
Interest in foreign trust
No
Passive foreign investment company interest
No
Transfers to foreign corporations
No

International Activities

RegionActivityServicesOfficesEmployeesSpending
Central America and the CaribbeanProgram ServicesConferences to train with MLF curriculum00$4,234,730
Central America and the CaribbeanGrantmaking,Grants to Recipients Located in RegionConferences to train with MLF curriculum00$1,708,234
Sub-Saharan AfricaProgram ServicesConferences to train with MLF Curriculum00$1,112,078
South AmericaProgram ServicesConferences to train with MLF curriculum00$883,510
South AmericaGrantmaking,Grants to Recipients Located in RegionConferences to train with MLF Curriculum00$94,608
East Asia and the PacificProgram Services-00$37,633
Europe (Including Iceland and Greenland)Program Services-00$35,000
Sub-Saharan AfricaGrantmaking,Grants to Recipients Located in Region-00$20,000
Fundraising, Events, and Gaming
Fundraising activities
Yes
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Fundraising Direct Expenses$3,139,125
Fundraising Gross Income$2,880,000
Professional Fundraising Fees$0

Fundraising Events

EventGross ReceiptsGross RevenueDirect ExpensesNet Income
Greek Cruise$4,324,231$2,880,000$567,668$2,312,332
Nicklaus Golf$700,000$0$17,952$-17,952
Total Events$5,534,553$2,880,000$3,139,125$-259,125
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Interested-Person Transactions

Interested PartyRelationshipDescriptionShared RevenueAmount
-Entity more than 35% owned by John Maxwell, Board MemberTravel ExpensesNo$289,424
-Entity more than 35% owned by J. Mark Cole, Officer/Board MemberProfessional ServicesNo$105,600

Loans and Receivables

Line ItemBeginningEndChange
Loans from Officers, Directors, Trustees, and Key Employees$0$0→ $0
Receivables from Disqualified Persons$0$0→ $0
Receivables from Officers, Directors, Trustees, and Key Employees$0$0→ $0
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Due to Related Entity$568,842
Federal Income Taxes$4,794
Right of Use Liability - Operating-
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
Yes
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Line 15B

“The organization did not compensate any additional officers or key employees. Therefore, this line is answered "no" in accordance with the instructions.”

Form 990, Part VI, Line 2 Family/business relationships amongst interested persons

“John Maxwell and Mark Cole - Business relationship”

Form 990, Part VI, Line 8B Documentation of meetings held by committees of governing body

“The organization has no committees with authority to act on behalf of the governing body. Therefore, this line was answered no in accordance with the instructions.”

Form 990, Part VI, Line 11B Review of form 990 by governing body

“Form 990 is prepared by an independent CPA firm and reviewed in detail by the organization's top management. The reviewed Form 990 is then provided to the board of directors prior to filing with the IRS.”

Form 990, Part VI, Line 12C Conflict of interest policy

“The organization has a Conflict of Interest Policy that applies to all officers and directors, requiring officers and directors to disclose any actual or possible conflicts of interest. The board reviews the completed conflict of interest forms and monitors for ongoing compliance. If a conflict of interest were to arise, the interested person will be recused from discussion of, and the vote on, any transaction or arrangement involving the possible conflict of interest.”

Form 990, Part VI, Line 15A Process to establish compensation of top management official

“Compensation for the CEO/President is determined by independent persons using comparability data. The deliberation and decision are documented.”

Form 990, Part VI, Line 19 Required documents available to the public

“The governing documents, conflict of interest policy and financial statements are available upon request.”

Form 990, Part VII, Section A, Line 1A

“Leadership expert Tim Elmore is compensated for his role as an employee, not for his service as a director on the board of directors.”

Filing and Contact Details

Filer

Filer Name
Maxwell Leadership Foundation Inc
EIN
82-1614152
Phone
4703363570
Address
2050 Sugarloaf Parkway, Duluth, GA 30097

Signing Officer

Name
Reggie Goodin
Title
CFO
Phone
4703363570
Signed
2025-11-15
Discuss with paid preparer
Yes

Organization Details

Formed
2017
Legal Domicile
Ga
Voting Board Members
11
Independent Board Members
9
Employees
27
Volunteers
9

Preparer

Firm
CRI Capin Crouse Advisors LLC
Address
345 Massachusetts Ave Suite 300, Indianapolis, IN 46204
Preparer
Daren Daiga
Phone
5055022746
Supplemental Narrative

Additional Explanations

Form 990, Part XI, Line 9 Other changes in net assets or fund balances

“Assets Acquired by Merger - 592169; Total - 592169;”

Financial Statement Notes

Schedule D, Part XI, Line 2(D) Other revenues in audited financial statements not in form 990

“Fundraising Event Expenses - 3139125 Cost of Goods Sold - 533313”

Schedule D, Part XII, Line 2(D) Other expenses in audited financial statements not in form 990

“Fundraising Event Expenses - 3139125 Cost of Goods Sold - 533313”

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IRS990/Desc0National Transformation: We are currently serving in the countries of Costa Rica, Dominican Republic, Guatemala, Paraguay, and Papua New Guinea. Utilizing values-based roundtables from our founder John Maxwell to transform hundreds of thousands of people in these countries. We also unite and inspire some of the most influential leaders to include members of the top 8 streams of influence in each country to launch transformational initiatives for their people.
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IRS990/MissionDesc0The Maxwell Leadership Foundation is pioneering a values-based, evidence-driven, collaborative process of transformation. People around the globe remain frustrated and apathetic by the global leadership deficit. The foremost voice in leadership for over 40 years, Dr. John C. Maxwell, believes countries and communities will be transformed as the hearts of individuals are. The Maxwell Leadership Foundation gives individuals, companies, communities and nations a transformational leadership solution. Our work focuses on the growth of individuals into leaders who value people. These leaders in turn transform their spheres of influence.
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IRS990/ProgSrvcAccomActy2Grp/Desc0Individual Transformation: We utilize value-based roundtables from our founder John Maxwell to transform hundreds of thousands of people in the community. Change Your World is a program developed out of John Maxwell and Rob Hoskins' book by the same title. The program takes users on a journey through values-based leadership curriculum, with the goal of equipping people as leaders with good values and a heart for intentionally making a difference in their world. iLead is our peer-to-peer values-based, people-centric leadership development content designed specifically for students. Since its launch in 2018, iLead has provided children and youth in 72+ countries with an opportunity to explore the power of their choices, actions and influence to make their world better and brighter.
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Filings

Displayed year

2024 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$1,796,357
Liabilities
$1,363,862
Net assets
$432,495
Revenue
$10,273,228
Expenses
$12,403,684
Net income
-$2,130,456
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$1.80$1.36$0.43$10.3$12.4$2.13
2023XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$3.42$1.45$1.97$10.1$10.9$0.86
2022XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$3.15$0.32$2.83$10.6$8.26$2.38
2021XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.15$0.71$0.44$10.2$7.68$2.54
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.72$3.82$2.10$1.17$3.27$2.10