Civic Intelligence

Sun Valley Tourism Alliance Inc

EIN 82-0254694 • 501(c)6 • Ketchum, ID

Profile

Visit sun valley is committed to enriching the lives of our mountain community through a balanced level of tourism that focuses on economic prosperity, environmental sustainability, and the preservation of the valley's vibrant character.

PO Box 4934Ketchum, ID 83340

www.visitsunvalley.com

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

36th percentile

0.07x

Higher debt load relative to assets than 36% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2025

Liabilities / Revenue

31st percentile

0.05x

Higher debt load relative to revenue than 31% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2025

Net Margin

80th percentile

17%

Higher net margin than 80% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2025

Top Officer Pay

47th percentile

$131,214

Higher top officer pay than 47% of similar nonprofits.

Top officer pay equals 6.2% of source-year revenue.

501(c)6 • $1M-$5M nonprofits • Source year 2025

Asset Growth

90th percentile

32%

Faster asset growth than 90% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Annualized from 2024 to 2025

Revenue Growth

52nd percentile

6.2%

Faster revenue growth than 52% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Annualized from 2024 to 2025

Balance Sheet
Liabilities / Assets36th percentile

Assets

Up

$1,626,247

Up $394,400 (+32%) from 2024

Liabilities

Up

$106,414

Up $34,483 (+48%) from 2024

Net Assets

Up

$1,519,833

Up $359,917 (+31%) from 2024

Operations
Liabilities / Revenue31st percentileNet Margin80th percentile

Revenue

Up

$2,105,392

Up $123,533 (+6.2%) from 2024

Expenses

Down

$1,741,775

Down $35,796 (-2.0%) from 2024

Net Income

Up

$363,617

Up $159,329 (+78%) from 2024

Trend Graphs

Balance Sheet Trend

Asset Growth90th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$2.0M$1.5M$1.0M$500K$0Assets 2011: $650,755Liabilities 2011: $418,043Net Assets 2011: $232,7122011Assets 2012: $514,880Liabilities 2012: $277,166Net Assets 2012: $237,7142012Assets 2013: $523,477Liabilities 2013: $40,792Net Assets 2013: $482,6852013Assets 2014: $746,476Liabilities 2014: $133,390Net Assets 2014: $613,0862014Assets 2015: $562,830Liabilities 2015: $195,820Net Assets 2015: $367,0102015Assets 2016: $499,923Liabilities 2016: $118,692Net Assets 2016: $381,2312016Assets 2017: $507,714Liabilities 2017: $118,185Net Assets 2017: $389,5292017Assets 2018: $748,435Liabilities 2018: $177,064Net Assets 2018: $571,3712018Assets 2019: $1,012,834Liabilities 2019: $114,249Net Assets 2019: $898,5852019Assets 2020: $1,577,529Liabilities 2020: $121,271Net Assets 2020: $1,456,2582020Assets 2021: $1,201,200Liabilities 2021: $130,398Net Assets 2021: $1,070,8022021Assets 2022: $1,130,654Liabilities 2022: $196,912Net Assets 2022: $933,7422022Assets 2023: $1,019,771Liabilities 2023: $50,543Net Assets 2023: $969,2282023Assets 2024: $1,231,847Liabilities 2024: $71,931Net Assets 2024: $1,159,9162024Assets 2025: $1,626,247Liabilities 2025: $106,414Net Assets 2025: $1,519,8332025

Highlighted filing

2025

Assets$1,626,247
Liabilities$106,414
Net Assets$1,519,833
Open 2025 Filing

Operations Trend

Revenue Growth52nd percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$4.0M$3.0M$2.0M$1.0M$0-$1.0MRevenue 2011: $1,188,776Expenses 2011: $1,175,392Net Income 2011: $13,3842011Revenue 2012: $1,205,796Expenses 2012: $1,260,461Net Income 2012: -$54,6652012Revenue 2013: $1,298,149Expenses 2013: $1,030,647Net Income 2013: $267,5022013Revenue 2014: $1,578,105Expenses 2014: $1,455,329Net Income 2014: $122,7762014Revenue 2015: $1,707,974Expenses 2015: $1,954,050Net Income 2015: -$246,0762015Revenue 2016: $2,135,891Expenses 2016: $2,121,670Net Income 2016: $14,2212016Revenue 2017: $2,372,089Expenses 2017: $2,363,792Net Income 2017: $8,2972017Revenue 2018: $2,352,215Expenses 2018: $2,170,373Net Income 2018: $181,8422018Revenue 2019: $3,047,508Expenses 2019: $2,720,294Net Income 2019: $327,2142019Revenue 2020: $2,909,558Expenses 2020: $2,351,885Net Income 2020: $557,6732020Revenue 2021: $2,052,774Expenses 2021: $2,438,230Net Income 2021: -$385,4562021Revenue 2022: $2,468,292Expenses 2022: $2,617,492Net Income 2022: -$149,2002022Revenue 2023: $2,202,066Expenses 2023: $2,169,237Net Income 2023: $32,8292023Revenue 2024: $1,981,859Expenses 2024: $1,777,571Net Income 2024: $204,2882024Revenue 2025: $2,105,392Expenses 2025: $1,741,775Net Income 2025: $363,6172025

Highlighted filing

2025

Revenue$2,105,392
Expenses$1,741,775
Net Income$363,617
Open 2025 Filing

Filings

Most recent year

2025 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$1,626,247
Liabilities
$106,414
Net assets
$1,519,833
Revenue
$2,105,392
Expenses
$1,741,775
Net income
$363,617
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025Detailed filing. Detailed filing data is available for this year.$1.63$0.11$1.52$2.11$1.74$0.36
2024Detailed filing. Detailed filing data is available for this year.$1.23$0.07$1.16$1.98$1.78$0.20
2023Detailed filing. Detailed filing data is available for this year.$1.02$0.05$0.97$2.20$2.17$0.03
2022Detailed filing. Detailed filing data is available for this year.$1.13$0.20$0.93$2.47$2.62$0.15
2021Summary only. Only limited summary data is available for this year.$1.20$0.13$1.07$2.05$2.44$0.39
2020Detailed filing. Detailed filing data is available for this year.$1.58$0.12$1.46$2.91$2.35$0.56
2019Detailed filing. Detailed filing data is available for this year.$1.01$0.11$0.90$3.05$2.72$0.33
2018Detailed filing. Detailed filing data is available for this year.$0.75$0.18$0.57$2.35$2.17$0.18
2017Detailed filing. Detailed filing data is available for this year.$0.51$0.12$0.39$2.37$2.36$0.01
2016Detailed filing. Detailed filing data is available for this year.$0.50$0.12$0.38$2.14$2.12$0.01
2015Detailed filing. Detailed filing data is available for this year.$0.56$0.20$0.37$1.71$1.95$0.25
2014Detailed filing. Detailed filing data is available for this year.$0.75$0.13$0.61$1.58$1.46$0.12
2013Summary only. Only limited summary data is available for this year.$0.52$0.04$0.48$1.30$1.03$0.27
2012Summary only. Only limited summary data is available for this year.$0.51$0.28$0.24$1.21$1.26$0.05
2011Summary only. Only limited summary data is available for this year.$0.65$0.42$0.23$1.19$1.18$0.01
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Oct 1, 2024 to Sep 30, 2025
Signed
Feb 18, 2026
Return Version
2024v5.5
Gross Receipts
$2,105,392
Mission and Program Overview

Mission

Visit sun valley is committed to enriching the lives of our mountain community through a balanced level of tourism that focuses on economic prosperity, environmental sustainability, and the preservation of the valley's vibrant character.

Destination management and marketing organization for sun valley, idaho.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$1,185,094$1,217,885▲ $32,791
Accounts Receivable$34,083$299,339▲ $265,256
Cash and Non-Interest-Bearing Accounts-$100,222-
Land, Buildings, and Equipment, Net$9,970$6,101▼ $3,869
Total Assets$1,231,847$1,626,247▲ $394,400
Other Assets Total$2,700$2,700→ $0
Liabilities
Accounts Payable and Accrued Expenses$71,931$106,414▲ $34,483
Total Liabilities$71,931$106,414▲ $34,483
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$1,159,916$1,519,833▲ $359,917
Total Net Assets Fund Balance$1,159,916$1,519,833▲ $359,917
Total Liabilities and Net Assets / Fund Balance$1,231,847$1,626,247▲ $394,400

Asset Categories

AssetBook ValueDepreciationBasis
Leasehold Improvements$6,101$51,942$58,043
Equipment$0$44,487$44,487
Compensation and Service Providers
Top Officer Pay47th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Raymond GaddExecutive DirectorFT$121,173$10,041$131,214

Board Members and Trustees

NameTitle
Dave LuhrChair
Adelaide Smith-masonDirector
Gretchen GorhamDirector
Jacob FrehlingDirector
Pete SonntagDirector
Candice PateSecretary
Mike BurchmoreTreasurer

Highest Paid Contractors

ContractorServicesLocationCompensation
GoogleAdvertising1600 AMPHITHEATRE PKWAY, Mountain View, CA 94043$411,310
Revenue and Support

Revenue Composition

Contributions and Grants
$463,613
Program Service Revenue
$1,600,000
Investment Income
$40,946
Other Revenue
$833
Change in Net Assets
$363,617
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$1,375,167
Salaries, Compensation, and Employee Benefits$366,608
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising---$1,115,517
Other Salaries and Wages---$177,507
Current Officers, Directors, Trustees, and Key Employees---$145,447
Information Technology---$67,406
Occupancy---$43,746
Fees for Services Accounting---$34,689
Payroll Taxes---$24,539
Office Expenses---$19,805
Other Employee Benefits---$13,771
Conferences and Meetings---$9,544
Pension Plan Contributions---$5,344
Insurance---$4,864
Other Expenses---$4,331
Depreciation Depletion---$3,870
Travel---$3,326
All Other Expenses---$1,764
Total Functional Expenses$0$0$0$1,741,775
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
In-house lobbying only
No
Subject to proxy tax
Yes
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“The form 990 is reviewed by the board chairperson and executive board prior to filing with the internal revenue service.”

Form 990, Part VI, Section B, Line 12C

“All board members and personnel of sun valley tourism alliance, inc. Are required to disclose any potential conflicts of interest on an annual basis, and at any such time that a new potential conflict of interest emerges, through a disclosure statement. If a conflict of interest is found to exist, it must be disclosed and that person must excuse himself/herself from discussions or votes related to those areas of potential conflict. Sun valley tourism alliance, inc. Reserves the right to dismiss a board member or staff member who presents a serious conflict of interest or to shift that person into a capacity that nullifies it.”

Form 990, Part VI, Section B, Line 15A

“The process for determining the president/cmo compensation is completed by the board of directors using comparability data during the annual budgeting process.”

Form 990, Part VI, Section C, Line 19

“The organization's governing documents, conflict of interest policy, and financial statements are available to the public upon request.”

Filing and Contact Details

Filer

Filer Name
Sun Valley Tourism Alliance Inc
EIN
82-0254694
Phone
2087263423
Address
PO BOX 4934, KETCHUM, ID 83340
Doing Business As
Visit Sun Valley

Signing Officer

Name
David Luhr
Title
Chair
Phone
2087263423
Signed
2026-02-18
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Raymond J Gadd Ii
Formed
1981
Legal Domicile
Id
Voting Board Members
7
Independent Board Members
7
Employees
8
Volunteers
7

Preparer

Firm
Wipfli Advisory LLC
Address
105 E PINE ST UPPER FLOOR, MISSOULA, MT 59802
Preparer
Sam Brunson CPA
Phone
4067281800
Raw XML Appendix346 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
IRS990/AccountantCompileOrReviewInd00
IRS990/AccountsPayableAccrExpnssGrp/BOYAmt071931
IRS990/AccountsPayableAccrExpnssGrp/EOYAmt0106414
IRS990/AccountsReceivableGrp/BOYAmt034083
IRS990/AccountsReceivableGrp/EOYAmt0299339
IRS990/ActivitiesConductedPrtshpInd00
IRS990/ActivityOrMissionDesc0DESTINATION MANAGEMENT AND MARKETING ORGANIZATION FOR SUN VALLEY, IDAHO.
IRS990/AdvertisingGrp/TotalAmt01115517
IRS990/AllOtherExpensesGrp/TotalAmt01764
IRS990/AnnualDisclosureCoveredPrsnInd01
IRS990/BackupWthldComplianceInd01
IRS990/BooksInCareOfDetail/BusinessName/BusinessNameLine1Txt0NORTH SERVICES LLC
IRS990/BooksInCareOfDetail/PhoneNum02088595156
IRS990/BooksInCareOfDetail/USAddress/AddressLine1Txt02456 BLACK RIVER FALLS DRIVE
IRS990/BooksInCareOfDetail/USAddress/CityNm0HENDERSON
IRS990/BooksInCareOfDetail/USAddress/StateAbbreviationCd0NV
IRS990/BooksInCareOfDetail/USAddress/ZIPCd089044
IRS990/BusinessRlnWith35CtrlEntInd00
IRS990/BusinessRlnWithFamMemInd00
IRS990/BusinessRlnWithOrgMemInd00
IRS990/CashNonInterestBearingGrp/EOYAmt0100222
IRS990/ChangeToOrgDocumentsInd00
IRS990/CntrctRcvdGreaterThan100KCnt01
IRS990/CollectionsOfArtInd00
IRS990/CompCurrentOfcrDirectorsGrp/TotalAmt0145447
IRS990/CompensationFromOtherSrcsInd00
IRS990/CompensationProcessCEOInd01
IRS990/CompensationProcessOtherInd00
IRS990/ConferencesMeetingsGrp/TotalAmt09544
IRS990/ConflictOfInterestPolicyInd01
IRS990/ConservationEasementsInd00
IRS990/ConsolidatedAuditFinclStmtInd00
IRS990/ContractorCompensationGrp/CompensationAmt0411310
IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt01600 AMPHITHEATRE PKWAY
IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/CityNm0MOUNTAIN VIEW
IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/StateAbbreviationCd0CA
IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/ZIPCd094043
IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt0GOOGLE
IRS990/ContractorCompensationGrp/ServicesDesc0ADVERTISING
IRS990/CreditCounselingInd00
IRS990/CYBenefitsPaidToMembersAmt00
IRS990/CYContributionsGrantsAmt0463613
IRS990/CYGrantsAndSimilarPaidAmt00
IRS990/CYInvestmentIncomeAmt040946
IRS990/CYOtherExpensesAmt01375167
IRS990/CYOtherRevenueAmt0833
IRS990/CYProgramServiceRevenueAmt01600000
IRS990/CYRevenuesLessExpensesAmt0363617
IRS990/CYSalariesCompEmpBnftPaidAmt0366608
IRS990/CYTotalExpensesAmt01741775
IRS990/CYTotalFundraisingExpenseAmt00
IRS990/CYTotalProfFndrsngExpnsAmt00
IRS990/CYTotalRevenueAmt02105392
IRS990/DecisionsSubjectToApprovaInd00
IRS990/DeductibleArtContributionInd00
IRS990/DeductibleNonCashContriInd00
IRS990/DelegationOfMgmtDutiesInd00
IRS990/DepreciationDepletionGrp/TotalAmt03870
IRS990/Desc0YEAR-ROUND ADVERTISING $1,000,000- INCREASED AWARENESS THROUGH DIGITAL ADVERTISING AND PARTNERSHIPS WITH PRIORITY IN OUR NONSTOP FLIGHT MARKETS, AS WELL AS THOSE AIR MARKETS THAT SHOWED SIGNS OF WEAKNESS.- WE PUT ROUGHLY 75% OF OUR ADVERTISING BUDGET INTO THE WINTER MONTHS,15% OF THE BUDGET INTO THE FALL MONTHS, AND THE REMAINING 10% INTO THE SUMMER MONTHS.- GA4 GOOGLE: THIS IS ONE OF THE MORE IMPORTANT PLATFORMS, ESPECIALLY WHEN WE ARE MEASURING OUR DIGITAL CAMPAIGN PERFORMANCE AND LANDING PAGE EFFECTIVENESS. - THE MYRIADS OF LAYERS PROVIDED HERE GAVE US ACTIONABLE INFORMATION FOR A MULTITUDE OF MARKETING EFFORTS, SUCH AS WHERE THEY'RE COMING FROM AND WHAT THEY'RE MOST INTERESTED IN OR UNINTERESTED IN. - AD PLACEMENTS: THE SKI JOURNAL, UNITED AIRLINES, ORI MAGAZINE, FREESKIER MAGAZINE. - MEDIA PARTNERSHIPS: MOUNTAIN GAZETTE, WILDSAM, ORI, EXPEDIA - RADIO ADVERTISING: KQED FM & KUOW PUGET SOUND PUBLIC RADIO
IRS990/DescribedInSection501c3Ind00
IRS990/DisregardedEntityInd00
IRS990/DocumentRetentionPolicyInd00
IRS990/DoingBusinessAsName/BusinessNameLine1Txt0VISIT SUN VALLEY
IRS990/DonorAdvisedFundInd00
IRS990/DonorRstrOrQuasiEndowmentsInd00
IRS990/ElectionOfBoardMembersInd00
IRS990/EmployeeCnt08
IRS990/EmploymentTaxReturnsFiledInd01
IRS990/FamilyOrBusinessRlnInd00
IRS990/FederalGrantAuditRequiredInd00
IRS990/FeesForServicesAccountingGrp/TotalAmt034689
IRS990/ForeignActivitiesInd00
IRS990/ForeignFinancialAccountInd00
IRS990/ForeignOfficeInd00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt01.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt11.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt21.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt31.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt41.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt51.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt61.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt740.00
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd0X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd1X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd2X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd3X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd4X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd5X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd6X
IRS990/Form990PartVIISectionAGrp/OfficerInd0X
IRS990/Form990PartVIISectionAGrp/OfficerInd1X
IRS990/Form990PartVIISectionAGrp/OfficerInd2X
IRS990/Form990PartVIISectionAGrp/OfficerInd3X
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt00
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt10
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt20
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt30
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt40
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt50
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt60
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt710041
IRS990/Form990PartVIISectionAGrp/PersonNm0DAVE LUHR
IRS990/Form990PartVIISectionAGrp/PersonNm1MIKE BURCHMORE
IRS990/Form990PartVIISectionAGrp/PersonNm2CANDICE PATE
IRS990/Form990PartVIISectionAGrp/PersonNm3JACOB FREHLING
IRS990/Form990PartVIISectionAGrp/PersonNm4GRETCHEN GORHAM
IRS990/Form990PartVIISectionAGrp/PersonNm5ADELAIDE SMITH-MASON
IRS990/Form990PartVIISectionAGrp/PersonNm6PETE SONNTAG
IRS990/Form990PartVIISectionAGrp/PersonNm7RAYMOND GADD
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt00
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt10
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt20
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt30
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt40
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt50
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt60
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt7121173
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt00
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt10
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt20
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt30
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt40
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt50
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt60
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt70
IRS990/Form990PartVIISectionAGrp/TitleTxt0CHAIR
IRS990/Form990PartVIISectionAGrp/TitleTxt1TREASURER
IRS990/Form990PartVIISectionAGrp/TitleTxt2SECRETARY
IRS990/Form990PartVIISectionAGrp/TitleTxt3DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt4DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt5DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt6DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt7EXECUTIVE DIRECTOR
IRS990/Form990ProvidedToGvrnBodyInd00
IRS990/FormationYr01981
IRS990/FormerOfcrEmployeesListedInd00
IRS990/FSAuditedInd00
IRS990/FundraisingActivitiesInd00
IRS990/GamingActivitiesInd00
IRS990/GoverningBodyVotingMembersCnt07
IRS990/GovernmentGrantsAmt0450000
IRS990/GrantsToIndividualsInd00
IRS990/GrantsToOrganizationsInd00
IRS990/GrantToRelatedPersonInd00
IRS990/GrossReceiptsAmt02105392
IRS990/GroupReturnForAffiliatesInd00
IRS990/IncludeFIN48FootnoteInd00
IRS990/IndependentAuditFinclStmtInd00
IRS990/IndependentVotingMemberCnt07
IRS990/IndivRcvdGreaterThan100KCnt01
IRS990/IndoorTanningServicesInd00
IRS990/InfoInScheduleOPartIIIInd0X
IRS990/InfoInScheduleOPartVIInd0X
IRS990/InformationTechnologyGrp/TotalAmt067406
IRS990/InsuranceGrp/TotalAmt04864
IRS990/InvestmentIncomeGrp/ExclusionAmt040946
IRS990/InvestmentIncomeGrp/TotalRevenueColumnAmt040946
IRS990/InvestmentInJointVentureInd00
IRS990/IRPDocumentCnt010
IRS990/IRPDocumentW2GCnt00
IRS990/LandBldgEquipAccumDeprecAmt096429
IRS990/LandBldgEquipBasisNetGrp/BOYAmt09970
IRS990/LandBldgEquipBasisNetGrp/EOYAmt06101
IRS990/LandBldgEquipCostOrOtherBssAmt0102530
IRS990/LegalDomicileStateCd0ID
IRS990/LoanOutstandingInd00
IRS990/LocalChaptersInd00
IRS990/MaterialDiversionOrMisuseInd00
IRS990/MembershipDuesAmt013613
IRS990/MembersOrStockholdersInd00
IRS990/MethodOfAccountingAccrualInd0X
IRS990/MinutesOfCommitteesInd01
IRS990/MinutesOfGoverningBodyInd01
IRS990/MiscellaneousRevenueGrp/RelatedOrExemptFuncIncomeAmt0833
IRS990/MiscellaneousRevenueGrp/TotalRevenueColumnAmt0833
IRS990/MissionDesc0VISIT SUN VALLEY IS COMMITTED TO ENRICHING THE LIVES OF OUR MOUNTAIN COMMUNITY THROUGH A BALANCED LEVEL OF TOURISM THAT FOCUSES ON ECONOMIC PROSPERITY, ENVIRONMENTAL SUSTAINABILITY, AND THE PRESERVATION OF THE VALLEY'S VIBRANT CHARACTER.
IRS990/MoreThan5000KToIndividualsInd00
IRS990/MoreThan5000KToOrgInd00
IRS990/NetAssetsOrFundBalancesBOYAmt01159916
IRS990/NetAssetsOrFundBalancesEOYAmt01519833
IRS990/NetUnrelatedBusTxblIncmAmt00
IRS990/NoDonorRestrictionNetAssetsGrp/BOYAmt01159916
IRS990/NoDonorRestrictionNetAssetsGrp/EOYAmt01519833
IRS990/NondeductibleContributionsInd00
IRS990/OccupancyGrp/TotalAmt043746
IRS990/OfficeExpensesGrp/TotalAmt019805
IRS990/OfficerMailingAddressInd00
IRS990/OperateHospitalInd00
IRS990/Organization501cInd0X
IRS990/OrganizationFollowsFASB117Ind0X
IRS990/OtherAssetsTotalGrp/BOYAmt02700
IRS990/OtherAssetsTotalGrp/EOYAmt02700
IRS990/OtherChangesInNetAssetsAmt00
IRS990/OtherEmployeeBenefitsGrp/TotalAmt013771
IRS990/OtherExpensesGrp/Desc0RESEARCH & DEVELOPMENT
IRS990/OtherExpensesGrp/Desc1DUES & SUBSCRIPTIONS
IRS990/OtherExpensesGrp/Desc2NEWSLETTER
IRS990/OtherExpensesGrp/Desc3DIGITAL KIOSK
IRS990/OtherExpensesGrp/TotalAmt050702
IRS990/OtherExpensesGrp/TotalAmt110815
IRS990/OtherExpensesGrp/TotalAmt24788
IRS990/OtherExpensesGrp/TotalAmt34331
IRS990/OtherRevenueTotalAmt0833
IRS990/OtherSalariesAndWagesGrp/TotalAmt0177507
IRS990/PartialLiquidationInd00
IRS990/PayrollTaxesGrp/TotalAmt024539
IRS990/PensionPlanContributionsGrp/TotalAmt05344
IRS990/PoliticalCampaignActyInd00
IRS990/PrincipalOfficerNm0RAYMOND J GADD II
IRS990/PriorPeriodAdjustmentsAmt0-3700
IRS990/ProfessionalFundraisingInd00
IRS990/ProgramServiceRevenueGrp/BusinessCd0900099
IRS990/ProgramServiceRevenueGrp/Desc0CONTRACT REVENUE
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt01600000
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt01600000
IRS990/ProgSrvcAccomActy2Grp/Desc0PR INITIATIVES & OUTREACH $97,000- IT'S A COMMON MISCONCEPTION THAT STORIES ABOUT SUN VALLEY EMERGE ENTIRELY ORGANICALLY. WHILE SOME DO, MANY ARE THE RESULT OF INTENTIONAL, BEHIND-THE-SCENES EFFORTS TO BRING THEM TO LIFE. AT VISIT SUN VALLEY, WE WORK CLOSELY WITH LOCAL PARTNERS TO CONNECT WITH JOURNALISTS AND PUBLICATIONS THAT ALIGN WITH THE UNIQUE AND DIVERSE NARRATIVES FOUND THROUGHOUT THE GREATER SUN VALLEY AREA- WE INCREASED OUR PR BUDGET BY 25% COMPARED TO THE PREVIOUS YEAR FOR JOURNALIST HOSTING.- THESE DOLLARS ALSO SUPPORTED DESTINATION-BASED MEDIA HOSTING EVENTS (WELCOME RECEPTIONS/MEET AND GREETS) IN KEY MARKETS AS WELL AND IN-PERSON HOSTING OF JOURNALISTS IN THE GREATER SUN VALLEY REGION. - JOURNALISTS HOSTED: 8- MEDIA MISSIONS: CHICAGO AND DENVER/BOULDER
IRS990/ProgSrvcAccomActy3Grp/Desc0MARKETING RESEARCH: INNTOPIA DESTIMETRICS $51,000INNTOPIA DESTIMETRICS - AGGREGATED LODGING PERFORMANCE BENCHMARKING PROGRAM GIVES THE ENTIRE DESTINATION DEEP INSIGHTS INTO MONTHLY LODGING PERFORMANCE, PACING, AVERAGE DAILY RATE, AND REVENUE PER AVAILABLE ROOM.THIS STATISTICAL, QUANTITATIVE, AND QUALITATIVE DATA ALLOWS US TO MAKE SOUND PLANS AND DECISIONS, AS WELL AS BETTER ANTICIPATE VISITATION AND LODGING TAX COLLECTIONS. LASTLY, WE ARE ABLE TO SHARE THE VAST MAJORITY OF THIS DATA WITH LOCAL STAKEHOLDERS SO THAT THEY CAN LEVERAGE THE INFORMATION FOR SIMILAR PURPOSES.
IRS990/ProhibitedTaxShelterTransInd00
IRS990/PYBenefitsPaidToMembersAmt00
IRS990/PYContributionsGrantsAmt0493613
IRS990/PYGrantsAndSimilarPaidAmt00
IRS990/PYInvestmentIncomeAmt036686
IRS990/PYOtherExpensesAmt01283214
IRS990/PYOtherRevenueAmt00
IRS990/PYProgramServiceRevenueAmt01451560
IRS990/PYRevenuesLessExpensesAmt0204288
IRS990/PYSalariesCompEmpBnftPaidAmt0494357
IRS990/PYTotalExpensesAmt01777571
IRS990/PYTotalProfFndrsngExpnsAmt00
IRS990/PYTotalRevenueAmt01981859
IRS990/ReconcilationRevenueExpnssAmt0363617
IRS990/RegularMonitoringEnfrcInd01
IRS990/RelatedEntityInd00
IRS990/RelatedOrganizationCtrlEntInd00
IRS990/ReportInvestmentsOtherSecInd00
IRS990/ReportLandBuildingEquipmentInd01
IRS990/ReportOtherAssetsInd00
IRS990/ReportOtherLiabilitiesInd00
IRS990/ReportProgramRelatedInvstInd00
IRS990/SavingsAndTempCashInvstGrp/BOYAmt01185094
IRS990/SavingsAndTempCashInvstGrp/EOYAmt01217885
IRS990ScheduleB/ContributorInformationGrp/ContributorBusinessName/BusinessNameLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorNum0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine20RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/City0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/State0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/ZIPCode0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/TotalContributionsAmt0RESTRICTED
IRS990/ScheduleBRequiredInd01
IRS990ScheduleC/AgreeCarryoverPriorYearInd00
IRS990ScheduleC/OnlyInHouseLobbyingInd00
IRS990ScheduleC/SubstantiallyAllDuesNondedInd01
IRS990ScheduleD/EquipmentGrp/BookValueAmt00
IRS990ScheduleD/EquipmentGrp/DepreciationAmt044487
IRS990ScheduleD/EquipmentGrp/OtherCostOrOtherBasisAmt044487
IRS990ScheduleD/LeaseholdImprovementsGrp/BookValueAmt06101
IRS990ScheduleD/LeaseholdImprovementsGrp/DepreciationAmt051942
IRS990ScheduleD/LeaseholdImprovementsGrp/OtherCostOrOtherBasisAmt058043
IRS990ScheduleD/TotalBookValueLandBuildingsAmt06101
IRS990/ScheduleJRequiredInd00
IRS990/ScheduleORequiredInd01
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0THE FORM 990 IS REVIEWED BY THE BOARD CHAIRPERSON AND EXECUTIVE BOARD PRIOR TO FILING WITH THE INTERNAL REVENUE SERVICE.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1ALL BOARD MEMBERS AND PERSONNEL OF SUN VALLEY TOURISM ALLIANCE, INC. ARE REQUIRED TO DISCLOSE ANY POTENTIAL CONFLICTS OF INTEREST ON AN ANNUAL BASIS, AND AT ANY SUCH TIME THAT A NEW POTENTIAL CONFLICT OF INTEREST EMERGES, THROUGH A DISCLOSURE STATEMENT. IF A CONFLICT OF INTEREST IS FOUND TO EXIST, IT MUST BE DISCLOSED AND THAT PERSON MUST EXCUSE HIMSELF/HERSELF FROM DISCUSSIONS OR VOTES RELATED TO THOSE AREAS OF POTENTIAL CONFLICT. SUN VALLEY TOURISM ALLIANCE, INC. RESERVES THE RIGHT TO DISMISS A BOARD MEMBER OR STAFF MEMBER WHO PRESENTS A SERIOUS CONFLICT OF INTEREST OR TO SHIFT THAT PERSON INTO A CAPACITY THAT NULLIFIES IT.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2THE PROCESS FOR DETERMINING THE PRESIDENT/CMO COMPENSATION IS COMPLETED BY THE BOARD OF DIRECTORS USING COMPARABILITY DATA DURING THE ANNUAL BUDGETING PROCESS.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3THE ORGANIZATION'S GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY, AND FINANCIAL STATEMENTS ARE AVAILABLE TO THE PUBLIC UPON REQUEST.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990, PART VI, SECTION B, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PART VI, SECTION B, LINE 12C
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PART VI, SECTION B, LINE 15A
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990, PART VI, SECTION C, LINE 19
IRS990/SchoolOperatingInd00
IRS990/SignificantChangeInd00
IRS990/SignificantNewProgramSrvcInd00
IRS990/SubjectToExcsTaxNetInvstIncInd00
IRS990/SubjectToProxyTaxInd01
IRS990/SubjToTaxRmnrtnExPrchtPymtInd00
IRS990/TaxablePartyNotificationInd00
IRS990/TaxExemptBondsInd00
IRS990/TerminateOperationsInd00
IRS990/TotalAssetsBOYAmt01231847
IRS990/TotalAssetsEOYAmt01626247
IRS990/TotalAssetsGrp/BOYAmt01231847
IRS990/TotalAssetsGrp/EOYAmt01626247
IRS990/TotalCompGreaterThan150KInd00
IRS990/TotalContributionsAmt0463613
IRS990/TotalEmployeeCnt08
IRS990/TotalFunctionalExpensesGrp/TotalAmt01741775
IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesBOYAmt071931
IRS990/TotalLiabilitiesEOYAmt0106414
IRS990/TotalLiabilitiesGrp/BOYAmt071931
IRS990/TotalLiabilitiesGrp/EOYAmt0106414
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt01159916
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt01519833
IRS990/TotalOtherCompensationAmt010041
IRS990/TotalProgramServiceRevenueAmt01600000
IRS990/TotalReportableCompFromOrgAmt0121173
IRS990/TotalRevenueGrp/ExclusionAmt040946
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt01600833
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt02105392
IRS990/TotalRevenueGrp/UnrelatedBusinessRevenueAmt00
IRS990/TotalVolunteersCnt07
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt01231847
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt01626247
IRS990/TotReportableCompRltdOrgAmt00
IRS990/TravelGrp/TotalAmt03326
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd00
IRS990/UponRequestInd0X
IRS990/USAddress/AddressLine1Txt0PO BOX 4934
IRS990/USAddress/CityNm0KETCHUM
IRS990/USAddress/StateAbbreviationCd0ID
IRS990/USAddress/ZIPCd083340
IRS990/VotingMembersGoverningBodyCnt07
IRS990/VotingMembersIndependentCnt07
IRS990/WebsiteAddressTxt0WWW.VISITSUNVALLEY.COM
IRS990/WhistleblowerPolicyInd01
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd01
ReturnHeader/BusinessOfficerGrp/PersonNm0DAVID LUHR
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0CHAIR
ReturnHeader/BusinessOfficerGrp/PhoneNum02087263423
ReturnHeader/BusinessOfficerGrp/SignatureDt02026-02-18
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0SUN VALLEY TOURISM ALLIANCE INC
ReturnHeader/Filer/BusinessNameControlTxt0SUNV
ReturnHeader/Filer/EIN0820254694
ReturnHeader/Filer/PhoneNum02087263423
ReturnHeader/Filer/USAddress/AddressLine1Txt0PO BOX 4934
ReturnHeader/Filer/USAddress/CityNm0KETCHUM
ReturnHeader/Filer/USAddress/StateAbbreviationCd0ID
ReturnHeader/Filer/USAddress/ZIPCd083340
ReturnHeader/IRSResponsiblePrtyInfoCurrInd01
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0393647910
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0WIPFLI ADVISORY LLC
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt0105 E PINE ST UPPER FLOOR
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0MISSOULA
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0MT
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd059802
ReturnHeader/PreparerPersonGrp/PhoneNum04067281800
ReturnHeader/PreparerPersonGrp/PreparationDt02026-02-18
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0SAM BRUNSON CPA
ReturnHeader/ReturnTs02026-03-03T09:19:51-06:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02024-10-01
ReturnHeader/TaxPeriodEndDt02025-09-30
ReturnHeader/TaxYr02024

Document Assets

No mirrored PDF or thumbnail assets are attached yet.