Ad Impact Inc

990PF • Fiscal year 2024 • EIN 81-4562993

Jan 01, 2024 to Dec 31, 2024 • Filed on May 11, 2025

Organization Profile

990 Boulevard Of The Arts 1602Sarasota, FL 34236

(513) 541-3111

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

0.00x

Tied with the lowest-debt nonprofits in its peer group.

2024 filings • $50M-$100M nonprofits • Source year 2024

0.00x

Tied with the lowest-debt nonprofits in its peer group.

2024 filings • $50M-$100M nonprofits • Source year 2024

65%

Higher net margin than 91% of similar nonprofits.

2024 filings • $50M-$100M nonprofits • Source year 2024

Higher top officer pay than 16% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

2024 filings • $50M-$100M nonprofits • Source year 2024

19%

Faster asset growth than 84% of similar nonprofits.

2024 filings • $50M-$100M nonprofits • Annualized from 2023 to 2024

81%

Faster revenue growth than 86% of similar nonprofits.

2024 filings • $50M-$100M nonprofits • Annualized from 2023 to 2024

Balance Sheet

Liabilities / Assets12th percentile

Assets

$91,559,051

Up $14,455,018 (+19%) from 2023

Net Assets

$91,559,051

Up $14,455,018 (+19%) from 2023

Liabilities

Down

Down $1 (-100%) from 2023

Revenue And Expenses

Liabilities / Revenue12th percentile Net Margin91st percentile

Revenue

$10,455,391

Up $4,685,316 (+81%) from 2023

Expenses

$3,669,229

Up $131,802 (+3.7%) from 2023

Net Income

$6,786,162

Up $4,553,514 (+204%) from 2023

Historical Trend

Balance Sheet Trend

Asset Growth84th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

Highlighted filing

2024

Assets$91,559,051

Liabilities$0

Net Assets$91,559,051

Open 2024 Filing

Operations Trend

Revenue Growth86th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

Highlighted filing

2024

Revenue$10,455,391

Expenses$3,669,229

Net Income$6,786,162

Open 2024 Filing

Jump To

Filing Snapshot

Filing Period: Jan 1, 2024 to Dec 31, 2024
Signed: May 11, 2025
Return Version: 2024v5.1

Compensation and Service Providers

Top Officer Pay16th percentile

Employees

Name	Title	Full / Part Time	Base	Other	Total
AG LAFLEY	President	-	$0	-	-
DIANA SHAHEEN	VP, Secretary & Treasurer	-	$0	-	-
DAVID PAYNE	Director	-	$0	-	-

Filing and Contact Details

Filer

Filer Name: Ad Impact Inc
EIN: 81-4562993
Phone: 5135413111
Address: 990 BOULEVARD OF THE ARTS 1602, SARASOTA, FL 34236

Signing Officer

Name: Ag Lafley
Title: President
Phone: 5135413111
Signed: 2025-05-11
Discuss with paid preparer: Yes

Preparer

Firm: Kerkering Barberio & Co
Address: PO BOX 49348, SARASOTA, FL 34230-6348
Preparer: Brian Simmons
Phone: 9413654617

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IRS990PF/SupplementaryInformationGrp/GrantOrContributionPdDurYrGrp/RecipientUSAddress/CityNm	1	ROCHESTER
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IRS990ScheduleB/GeneralRuleInd	0	X
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IRS990ScheduleB/NonCashPropertyContributionGrp/NoncashPropertyDesc	0	768,384 SHARES OF FIGS, INC STOCK
IRS990ScheduleB/NonCashPropertyContributionGrp/ReceivedDt	0	2024-12-17
IRS990ScheduleB/Organization501c3ExemptPFInd	0	X
OtherExpensesSchedule/OtherExpensesScheduleGrp/Desc	0	ANNUAL REPORT
OtherExpensesSchedule/OtherExpensesScheduleGrp/DisbursementsCharitablePrpsAmt	0	61
OtherExpensesSchedule/OtherExpensesScheduleGrp/NetInvestmentIncomeAmt	0	0
OtherExpensesSchedule/OtherExpensesScheduleGrp/RevenueAndExpensesPerBooksAmt	0	61
OtherIncreasesSchedule/OtherIncreasesDetail/Amt	0	7668856
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Document Assets

No mirrored PDF or thumbnail assets are attached yet.

Filings

Displayed year

2024 • Form 990PFDetailed filing. Detailed filing data is available for this year.

Open filing

Assets: $91,559,051
Liabilities: $0
Net assets: $91,559,051
Revenue: $10,455,391
Expenses: $3,669,229
Net income: $6,786,162

	Balance Sheet			Operations
Year	Assets	Liabilities	Net Assets	Revenue	Expenses	Net Income
2025Detailed filing. Detailed filing data is available for this year.
2024Detailed filing. Detailed filing data is available for this year.	$91.6	$0.00	$91.6	$10.5	$3.67	$6.79
2023Detailed filing. Detailed filing data is available for this year.	$77.1	$0.00	$77.1	$5.77	$3.54	$2.23
2022Detailed filing. Detailed filing data is available for this year.	$64.9	$0.00	$64.9	$2.38	$3.48	$1.10
2021Detailed filing. Detailed filing data is available for this year.	$79.1	$0.00	$79.1	$13.2	$2.56	$10.6
2020Detailed filing. Detailed filing data is available for this year.	$60.9	$0.00	$60.9	$12.6	$1.66	$10.9
2019Detailed filing. Detailed filing data is available for this year.	$44.8	$0.00	$44.8	$10.7	$1.34	$9.33
2018Detailed filing. Detailed filing data is available for this year.	$29.6	$0.00	$29.6	$4.90	$1.01	$3.89
2017Detailed filing. Detailed filing data is available for this year.	$25.7	$0.00	$25.7	$9.33	$0.11	$9.22