Civic Intelligence

Rosa Es Rojo Inc.

EIN 81-3557997 • 501(c)3 • Plano, TX

Pub. 78 Eligible

Profile

Rosa Es Rojo, Inc. makes wellness and cancer prevention accessible for the Latino women in America, starting in North Texas, by training them on the topics of nutrition, physical activity, emotional health, and positive thinking.

P O Box 250435Plano, TX 75025-0435

www.rosaesrojo.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

60th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

501(c)3 • <$500k nonprofits • Source year 2024

Liabilities / Revenue

62nd percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

501(c)3 • <$500k nonprofits • Source year 2024

Net Margin

66th percentile

12%

Higher net margin than 66% of similar nonprofits.

501(c)3 • <$500k nonprofits • Source year 2024

Top Officer Pay

95th percentile

$62,993

Higher top officer pay than 95% of similar nonprofits.

Top officer pay equals 12.9% of source-year revenue.

501(c)3 • <$500k nonprofits • Source year 2024

Asset Growth

71st percentile

13%

Faster asset growth than 71% of similar nonprofits.

501(c)3 • <$500k nonprofits • Annualized from 2023 to 2024

Revenue Growth

61st percentile

7.2%

Faster revenue growth than 61% of similar nonprofits.

501(c)3 • <$500k nonprofits • Annualized from 2023 to 2024

Assets

Up

$499,685

Up $58,288 (+13%) from 2023

Liabilities

Flat

$0

Flat from 2023

Net Assets

Up

$499,685

Up $58,288 (+13%) from 2023

Revenue

Up

$488,798

Up $32,987 (+7.2%) from 2023

Expenses

Up

$430,510

Up $31,419 (+7.9%) from 2023

Net Income

Up

$58,288

Up $1,568 (+2.8%) from 2023

Trend Graphs

Balance Sheet Trend

Grouped bars show assets, liabilities, and net assets across loaded filings.

$600K$400K$200K$0Assets 2016: $1Liabilities 2016: $0Net Assets 2016: $02016Assets 2017: $365Liabilities 2017: $0Net Assets 2017: $3652017Assets 2018: $19,142Liabilities 2018: $0Net Assets 2018: $19,1422018Assets 2019: $84,460Liabilities 2019: $0Net Assets 2019: $84,4602019Assets 2020: $83,650Liabilities 2020: $0Net Assets 2020: $83,6502020Assets 2021: $162,927Liabilities 2021: $2,960Net Assets 2021: $159,9672021Assets 2022: $384,977Liabilities 2022: $300Net Assets 2022: $384,6772022Assets 2023: $441,397Liabilities 2023: $0Net Assets 2023: $441,3972023Assets 2024: $499,685Liabilities 2024: $0Net Assets 2024: $499,6852024

Highlighted filing

2024

Assets$499,685
Liabilities$0
Net Assets$499,685

Operations Trend

Revenue, expenses, and net income by year, with the latest filing highlighted.

$600K$400K$200K$0-$200KRevenue 2016: $1,437Expenses 2016: $1,437Net Income 2016: $02016Revenue 2017: $7,978Expenses 2017: $7,613Net Income 2017: $3652017Revenue 2018: $49,318Expenses 2018: $32,400Net Income 2018: $16,9182018Revenue 2019: $145,020Expenses 2019: $136,704Net Income 2019: $8,3162019Revenue 2020: $148,787Expenses 2020: $186,689Net Income 2020: -$37,9022020Revenue 2021: $246,473Expenses 2021: $170,181Net Income 2021: $76,2922021Revenue 2022: $482,734Expenses 2022: $258,024Net Income 2022: $224,7102022Revenue 2023: $455,811Expenses 2023: $399,091Net Income 2023: $56,7202023Revenue 2024: $488,798Expenses 2024: $430,510Net Income 2024: $58,2882024

Highlighted filing

2024

Revenue$488,798
Expenses$430,510
Net Income$58,288

Filings

Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Apr 30, 2025
Return Version
2024v5.0
Gross Receipts
$488,798
Mission and Program Overview

Mission

Rosa Es Rojo, Inc. makes wellness and cancer prevention accessible for the Latino women in America, starting in North Texas, by training them on the topics of nutrition, physical activity, emotional health, and positive thinking.

Rosa Es Rojo, Inc. - DBA SuperVive provides health and well-being education to Hispanic women and their families in the United States by creating Positive Health Communities where culturally tailored and accessible chronic disease prevention programs are at the center. We use four pillars to drive equitable whole health behavioral change: Nutrition, Mental Health, Physical Activity and Empowered Health. Rosa Es Rojo, Inc. - DBA SuperVive dismantles income, language, and education barriers to health and well-being for Hispanic women and their families in the U.S. We are leading Hispanics to live healthier lives and reduce the incidence of chronic diseases among them.

Balance Sheet Detail
LineBeginningEndChange
Assets
Pledges and Grants Receivable$112,009$235,882▲ $123,873
Savings and Temporary Cash Investments$173,489$218,814▲ $45,325
Cash and Non-Interest-Bearing Accounts$150,359$36,614▼ $113,745
Accounts Receivable$5,540$8,375▲ $2,835
Land, Buildings, and Equipment, Net$0$0→ $0
Total Assets$441,397$499,685▲ $58,288
Liabilities
Accounts Payable and Accrued Expenses$0$0→ $0
Other Liabilities$0$0→ $0
Total Liabilities$0$0→ $0
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$310,656$433,423▲ $122,767
Net Assets With Donor Restrictions$130,741$66,262▼ $64,479
Total Net Assets Fund Balance$441,397$499,685▲ $58,288
Total Liabilities and Net Assets / Fund Balance$441,397$499,685▲ $58,288

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$0$3,159$3,159
Buildings$0$0$0
Other Land Buildings$0$0$0
Land$0-$0
Leasehold Improvements$0$0$0
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseTotal
Aidee C Granados PenaFounderFT$62,993$62,993
Laura Mendivil AnayaDevelopment DirectorFT$53,077$53,077
Tania LemusProgram DirectorFT$48,150$48,150

Board Members and Trustees

Revenue and Support

Revenue Composition

Contributions and Grants
$458,124
Program Service Revenue
$0
Investment Income
$0
Other Revenue
$30,674
All Other Contributions
$446,609
Change in Net Assets
$58,288

Audited Revenue Reconciliation

Revenue per Audited Statements
$488,798
Revenue Not Reported on Financial Statements
$0
Revenue Not Reported on Form 990
$0
Other Revenue Adjustments
$0
Total Revenue per Audited Statements
$488,798
Total Revenue per Form 990
$488,798
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$287,577
Salaries, Compensation, and Employee Benefits$142,933
Total Fundraising Expense$79,806
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Fees for Services Other$152,595$10,809$26,658$190,062
Current Officers, Directors, Trustees, and Key Employees$77,420$11,216$41,734$130,370
Information Technology$11,799$4,473$0$16,272
Conferences and Meetings$9,303$3,238$2,358$14,899
Payroll Taxes$7,216$858$4,489$12,563
Fees for Services Accounting$0$7,887$0$7,887
Other Expenses$340$7,030$0$7,370
Insurance$2,272$567$0$2,839
Fees for Services Legal$0$2,698$0$2,698
Office Expenses$0$402$359$761
Total Functional Expenses$301,436$49,268$79,806$430,510

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$430,510
Total Expenses per Audited Statements$430,510
Total Expenses per Form 990$430,510
Expenses Not Reported on Financial Statements$0
Expenses Not Reported on Form 990$0
Other Expense Adjustments$0
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

The Founder and CEO will share the Form 990 with all Board of Directors members for review and approval.

Form 990, Part VI, Section B, Line 12C

Board members are required to sign a conflict-of-interest form on an annual basis.

Form 990, Part VI, Section B, Line 15

The Board of Directors review, vote and approve the compensation of the CEO, Development Director and other contractors after discussion, market analysis and evaluation of the resources available for programs and operation. The Board of Directors approves the Operation and Program budget every year during a Board of Directors meeting.

Form 990, Part VI, Section C, Line 19

The Organization will share the results of the 990 on their website. Also, the Organization's Governing Documents, Financial Documents, and Conflict of Interest are available upon request.

Filing and Contact Details

Filer

Filer Name
Rosa Es Rojo Inc
EIN
81-3557997
Phone
4694229217
Address
P O BOX 250435, Plano, TX 75025-0435

Signing Officer

Name
Aidee C Granados Pena
Title
Founder
Phone
4694229217
Signed
2025-04-30
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Aidee C Granados Pena
Formed
2016
Legal Domicile
TX
Voting Board Members
13
Independent Board Members
13
Employees
3
Volunteers
31

Preparer

Firm
Wade R Moran CPA PLLC
Address
6060 N Central Expressway, Suite 500, Dallas, TX 75206
Preparer
Wade Moran
Phone
9404650920
Supplemental Narrative

Additional Explanations

Form 990, Part IX, Line 11G

Coordinators, Managers and Consultants.

Financial Statement Notes

Schedule D, Part X, Line 2

The Organization is a not-for-profit organization that is exempt from federal income taxes under Section 501(c)(3) of the Internal Revenue Code as other than a private foundation. The Organization is not aware of any activities that would jeopardize its tax-exempt status and is not aware of any activities that are subject to tax on unrelated business income. As of December 31, 2024, the Organization believes that it has appropriate support for any tax positions taken, and as such, does not have any uncertain tax positions that are material to the financial statements. With few exceptions, Federal information returns filed prior to 2021 for the Organization are no longer subject to examination by tax authorities.

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IRS990/MissionDesc0Rosa Es Rojo, Inc. - DBA SuperVive provides health and well-being education to Hispanic women and their families in the United States by creating Positive Health Communities where culturally tailored and accessible chronic disease prevention programs are at the center. We use four pillars to drive equitable whole health behavioral change: Nutrition, Mental Health, Physical Activity and Empowered Health. Rosa Es Rojo, Inc. - DBA SuperVive dismantles income, language, and education barriers to health and well-being for Hispanic women and their families in the U.S. We are leading Hispanics to live healthier lives and reduce the incidence of chronic diseases among them.
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IRS990/ProgSrvcAccomActy2Grp/Desc0The Rojo Way offers direct health and wellness education designed to prevent chronic diseases, either in person or online. This 23-hour program consists of interactive workshops designed using the Accelerated Learning Methodology, and of individual mentoring sessions where our Ambassadors act as accountability partners to help participants develop a personalized action plan, goals, and reflect on progress.
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