Civic Intelligence

Her Florida Inc

990EZ • Fiscal year 2019 • EIN 81-3487348

Jan 01, 2019 to Dec 31, 2019 • Filed on May 13, 2020

Organization ProfileN/A
100 E Madison St Suite 302Tampa, FL 33602

(813) 876-4580

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

57th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

2019 filings • 501(c)3 • <$500k nonprofits • Source year 2019

Liabilities / Revenue

57th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

2019 filings • 501(c)3 • <$500k nonprofits • Source year 2019

Net Margin

20th percentile

-14%

Higher net margin than 20% of similar nonprofits.

2019 filings • 501(c)3 • <$500k nonprofits • Source year 2019

Top Officer Pay

86th percentile

$28,828

Higher top officer pay than 86% of similar nonprofits.

Top officer pay equals 44.8% of source-year revenue.

2019 filings • 501(c)3 • <$500k nonprofits • Source year 2019

Asset Growth

92nd percentile

113%

Faster asset growth than 92% of similar nonprofits.

2019 filings • 501(c)3 • <$500k nonprofits • Annualized from 2017 to 2019

Revenue Growth

91st percentile

80%

Faster revenue growth than 91% of similar nonprofits.

2019 filings • 501(c)3 • <$500k nonprofits • Annualized from 2017 to 2019

Balance Sheet
Liabilities / Assets57th percentile

Assets

Up

$17,870

Up $13,939 (+355%) from 2017

Net Assets

$17,870

No earlier filing loaded for comparison.

Liabilities

Flat

$0

Flat from 2017

Revenue And Expenses
Liabilities / Revenue57th percentileNet Margin20th percentile

Revenue

Up

$64,353

Up $44,498 (+224%) from 2017

Expenses

Down

$73,184

Down $12,130 (-14%) from 2017

Net Income

Up

-$8,831

Up $56,628 (+87%) from 2017

Historical Trend

Balance Sheet Trend

Asset Growth92nd percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$150K$100K$50K$0Assets 2017: $3,931Liabilities 2017: $02017Assets 2019: $17,870Liabilities 2019: $0Net Assets 2019: $17,8702019Assets 2020: $109,600Liabilities 2020: $0Net Assets 2020: $109,6002020Assets 2021: $53,236Liabilities 2021: $0Net Assets 2021: $53,2362021Assets 2022: $0Liabilities 2022: $0Net Assets 2022: $02022

Highlighted filing

2019

Assets$17,870
Liabilities$0
Net Assets$17,870
Open 2019 Filing

Operations Trend

Revenue Growth91st percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$200K$100K$0-$100KRevenue 2017: $19,855Expenses 2017: $85,314Net Income 2017: -$65,4592017Revenue 2019: $64,353Expenses 2019: $73,184Net Income 2019: -$8,8312019Revenue 2020: $155,050Expenses 2020: $63,320Net Income 2020: $91,7302020Revenue 2021: $21,845Expenses 2021: $78,209Net Income 2021: -$56,3642021Revenue 2022: $876Expenses 2022: $63,068Net Income 2022: -$62,1922022

Highlighted filing

2019

Revenue$64,353
Expenses$73,184
Net Income-$8,831
Open 2019 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2019 to Dec 31, 2019
Signed
May 13, 2020
Return Version
2019v5.1
Gross Receipts
$64,353
Mission and Program Overview

Mission

Her florida will educate the general public, potential policy makers and policy makers.

Program Services

DescriptionGrantsExpenses
EDUCATED THE GENERAL PUBLIC, POTENTIAL POLICY MAKERS AND POLICY MAKERS THROUGH TRAININGS. EXPENSES INCLUDE ADMINISTRATION OF THE TRAININGS, OUTREACH, AND SALARIES, BENEFITS, AND TAXES. MAIN TRAINING TOOK PLACE IN MARCH 2017. TRAINING CURRICULUM AND PROGRAM WAS DRAFTED AND IMPLEMENTED FOR POTENTIAL POLICY LEADERS.$0$1,712
Compensation and Service Providers
Top Officer Pay86th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
PAMELA GOODMANPresident & CEOPT$26,728$2,100$28,828
BESSIE SKOURESTreasurer (June - Dec)PT$12,083-$12,083
EMMA COLLUMChair (June - Dec)-$0--
DANIELLE HIGGINS-COHENChair (Feb - May)-$0--
MERRI TULLYChair (Jan - Feb)-$0--
BETTY GISSENDANNERTreasurer (Jan - Feb)-$0--
YANYN SAN LUISSecretary (Jan - Feb)-$0--
Filing and Contact Details

Filer

Filer Name
Her Florida Inc
EIN
81-3487348
Phone
8138764580
Address
100 E MADISON ST SUITE 302, TAMPA, FL 33602

Signing Officer

Name
Pamela Goodman
Title
Executive Director
Phone
8138764580
Signed
2020-05-13
Discuss with paid preparer
Yes

Preparer

Firm
Carr Riggs & Ingram LLC
Address
2633 CENTENNIAL BLVD STE 200, TALLAHASSEE, FL 32308
Preparer
Mark Jones
Phone
8508788777
Supplemental Narrative

Additional Explanations

Form 990-ez, Part I, Line 16 - Other Expenses

“Description: office expense. Amount: 11,561. Description: website and graphic design. Amount: 541. Description: d&o insurance. Amount: 3,662. Description: ngp fees. Amount: 568. Description: travel. Amount: 419. Total to form 990-ez, line 16: 16,751.”

Raw XML Appendix171 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
IRS990EZ/ActivitiesNotPreviouslyRptInd00
IRS990EZ/BooksInCareOfDetail/BusinessName/BusinessNameLine1Txt0PAMELA S GOODMAN AND BESSIE SKOURES
IRS990EZ/BooksInCareOfDetail/PhoneNum08138764580
IRS990EZ/BooksInCareOfDetail/USAddress/AddressLine1Txt0100 E MADISON ST SUITE 302
IRS990EZ/BooksInCareOfDetail/USAddress/CityNm0TAMPA
IRS990EZ/BooksInCareOfDetail/USAddress/StateAbbreviationCd0FL
IRS990EZ/BooksInCareOfDetail/USAddress/ZIPCd033602
IRS990EZ/CashSavingsAndInvestmentsGrp/BOYAmt026701
IRS990EZ/CashSavingsAndInvestmentsGrp/EOYAmt017870
IRS990EZ/ChgMadeToOrgnzngDocNotRptInd00
IRS990EZ/ContributionsGiftsGrantsEtcAmt063377
IRS990EZ/DirectIndirectPltclExpendAmt00
IRS990EZ/DonorAdvisedFndsInd00
IRS990EZ/EngagedInExcessBenefitTransInd00
IRS990EZ/ExcessOrDeficitForYearAmt0-8831
IRS990EZ/FeesAndOtherPymtToIndCntrctAmt06050
IRS990EZ/FiledScheduleAInd01
IRS990EZ/ForeignFinancialAccountInd00
IRS990EZ/ForeignOfficeInd00
IRS990EZ/Form990TotalAssetsGrp/BOYAmt026701
IRS990EZ/Form990TotalAssetsGrp/EOYAmt017870
IRS990EZ/GrossReceiptsAmt064353
IRS990EZ/InfoInScheduleOPartIIIInd0X
IRS990EZ/InfoInScheduleOPartIInd0X
IRS990EZ/InfoInScheduleOPartVInd0X
IRS990EZ/LobbyingActivitiesInd00
IRS990EZ/MadeLoansToFromOfficersInd00
IRS990EZ/MethodOfAccountingCashInd0X
IRS990EZ/NetAssetsOrFundBalancesBOYAmt026701
IRS990EZ/NetAssetsOrFundBalancesEOYAmt017870
IRS990EZ/NetAssetsOrFundBalancesGrp/BOYAmt026701
IRS990EZ/NetAssetsOrFundBalancesGrp/EOYAmt017870
IRS990EZ/OccupancyRentUtltsAndMaintAmt01666
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt01.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt16.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt21.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt31.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt41.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt51.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt611.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt112083
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt20
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt30
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt40
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt50
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt626728
IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt10
IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt20
IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt30
IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt40
IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt50
IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt62100
IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt10
IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt20
IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt30
IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt40
IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt50
IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt60
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm0EMMA COLLUM
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm1BESSIE SKOURES
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm2DANIELLE HIGGINS-COHEN
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm3MERRI TULLY
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm4BETTY GISSENDANNER
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm5YANYN SAN LUIS
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm6PAMELA GOODMAN
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt0CHAIR (JUNE - DEC)
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt1TREASURER (JUNE - DEC)
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt2CHAIR (FEB - MAY)
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt3CHAIR (JAN - FEB)
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt4TREASURER (JAN - FEB)
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt5SECRETARY (JAN - FEB)
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt6PRESIDENT & CEO
IRS990EZ/OperateHospitalInd00
IRS990EZ/Organization501c3Ind0X
IRS990EZ/OrganizationDissolvedEtcInd00
IRS990EZ/OrganizationHadUBIInd00
IRS990EZ/OtherChangesInNetAssetsAmt00
IRS990EZ/OtherExpensesTotalAmt016751
IRS990EZ/PartVIHghstPdCntrctProfSrvcTxt0NONE
IRS990EZ/PartVIOfCompOfHghstPdEmplTxt0NONE
IRS990EZ/PoliticalCampaignActyInd00
IRS990EZ/PrimaryExemptPurposeTxt0HER FLORIDA WILL EDUCATE THE GENERAL PUBLIC, POTENTIAL POLICY MAKERS AND POLICY MAKERS.
IRS990EZ/ProgramServiceRevenueAmt0976
IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt0EDUCATED THE GENERAL PUBLIC, POTENTIAL POLICY MAKERS AND POLICY MAKERS THROUGH TRAININGS. EXPENSES INCLUDE ADMINISTRATION OF THE TRAININGS, OUTREACH, AND SALARIES, BENEFITS, AND TAXES. MAIN TRAINING TOOK PLACE IN MARCH 2017. TRAINING CURRICULUM AND PROGRAM WAS DRAFTED AND IMPLEMENTED FOR POTENTIAL POLICY LEADERS.
IRS990EZ/ProgramSrvcAccomplishmentGrp/GrantsAndAllocationsAmt00
IRS990EZ/ProgramSrvcAccomplishmentGrp/ProgramServiceExpensesAmt01712
IRS990EZ/ProhibitedTaxShelterTransInd00
IRS990EZ/RelatedOrganizationCtrlEntInd00
IRS990EZ/SalariesOtherCompEmplBnftAmt048717
IRS990EZ/SchoolOperatingInd00
IRS990EZ/StatesWhereCopyOfReturnIsFldCd0FL
IRS990EZ/SubjectToProxyTaxInd00
IRS990EZ/SumOfTotalLiabilitiesGrp/BOYAmt00
IRS990EZ/SumOfTotalLiabilitiesGrp/EOYAmt00
IRS990EZ/TanningServicesProvidedInd00
IRS990EZ/TaxImposedOnOrganizationMgrAmt00
IRS990EZ/TaxImposedUnderIRC4911Amt00
IRS990EZ/TaxImposedUnderIRC4912Amt00
IRS990EZ/TaxImposedUnderIRC4955Amt00
IRS990EZ/TaxReimbursedByOrganizationAmt00
IRS990EZ/TotalExpensesAmt073184
IRS990EZ/TotalProgramServiceExpensesAmt01712
IRS990EZ/TotalRevenueAmt064353
IRS990EZ/TrnsfrExmptNonChrtblRltdOrgInd00
IRS990EZ/TypeOfOrganizationCorpInd0X
IRS990EZ/WebsiteAddressTxt0N/A
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearAmt063377
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus1YearAmt043558
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus2YearsAmt019855
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus3YearsAmt0108500
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/TotalAmt0235290
IRS990ScheduleA/PublicOrganization170Ind0X
IRS990ScheduleA/PublicSupportCY170Pct00.54550
IRS990ScheduleA/PublicSupportPY170Pct00.51500
IRS990ScheduleA/PublicSupportTotal170Amt0128350
IRS990ScheduleA/SubstantialContributorsTotAmt0106940
IRS990ScheduleA/ThirtyThrPctSuprtTestsCY170Ind0X
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearAmt063377
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus1YearAmt043558
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus2YearsAmt019855
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus3YearsAmt0108500
IRS990ScheduleA/TotalCalendarYear170Grp/TotalAmt0235290
IRS990ScheduleA/TotalSupportAmt0235290
IRS990ScheduleB/ContributorInformationGrp/ContributorBusinessName/BusinessNameLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorNum0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine20RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/City0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/State0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/ZIPCode0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/TotalContributionsAmt0RESTRICTED
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0DESCRIPTION: OFFICE EXPENSE. AMOUNT: 11,561. DESCRIPTION: WEBSITE AND GRAPHIC DESIGN. AMOUNT: 541. DESCRIPTION: D&O INSURANCE. AMOUNT: 3,662. DESCRIPTION: NGP FEES. AMOUNT: 568. DESCRIPTION: TRAVEL. AMOUNT: 419. TOTAL TO FORM 990-EZ, LINE 16: 16,751.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990-EZ, PART I, LINE 16 - OTHER EXPENSES
TransferPrsnlBnftContractsDecl/DeclarationDesc0THE ORGANIZATION DID NOT, DURING THE YEAR, RECEIVE ANY FUNDS, DIRECTLY,OR INDIRECTLY, TO PAY PREMIUMS ON A PERSONAL BENEFIT CONTRACT.THE ORGANIZATION, DID NOT, DURING THE YEAR, PAY ANY PREMIUMS, DIRECTLY,OR INDIRECTLY, ON A PERSONAL BENEFIT CONTRACT.
ReturnHeader/BuildTS02020-09-23 17:36:50Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd01
ReturnHeader/BusinessOfficerGrp/PersonNm0PAMELA GOODMAN
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0EXECUTIVE DIRECTOR
ReturnHeader/BusinessOfficerGrp/PhoneNum08138764580
ReturnHeader/BusinessOfficerGrp/SignatureDt02020-05-13
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0HER FLORIDA INC
ReturnHeader/Filer/BusinessNameControlTxt0HERF
ReturnHeader/Filer/EIN0813487348
ReturnHeader/Filer/PhoneNum08138764580
ReturnHeader/Filer/USAddress/AddressLine1Txt0100 E MADISON ST SUITE 302
ReturnHeader/Filer/USAddress/CityNm0TAMPA
ReturnHeader/Filer/USAddress/StateAbbreviationCd0FL
ReturnHeader/Filer/USAddress/ZIPCd033602
ReturnHeader/FilingSecurityInformation/AtSubmissionCreationDeviceId0DA39A3EE5E6B4B0D3255BFEF95601890AFD80709
ReturnHeader/FilingSecurityInformation/AtSubmissionFilingDeviceId08D2D9D0324B2A58C8016B4E5EF6188C36DB423C4
ReturnHeader/FilingSecurityInformation/FilingLicenseTypeCd0P
ReturnHeader/FilingSecurityInformation/IPAddress/IPv4AddressTxt098.230.24.86
ReturnHeader/FilingSecurityInformation/IPDt02020-05-13
ReturnHeader/FilingSecurityInformation/IPTimezoneCd0ED
ReturnHeader/FilingSecurityInformation/IPTm012:37:36
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0721396621
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0CARR RIGGS & INGRAM LLC
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt02633 CENTENNIAL BLVD STE 200
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0TALLAHASSEE
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0FL
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd032308
ReturnHeader/PreparerPersonGrp/PhoneNum08508788777
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0MARK JONES
ReturnHeader/ReturnTs02020-05-14T08:08:31-05:00
ReturnHeader/ReturnTypeCd0990EZ
ReturnHeader/TaxPeriodBeginDt02019-01-01
ReturnHeader/TaxPeriodEndDt02019-12-31
ReturnHeader/TaxYr02019

Document Assets

No mirrored PDF or thumbnail assets are attached yet.

Filings

Displayed year

2019 • Form 990EZDetailed filing. Detailed filing data is available for this year.

Open filing
Assets
$17,870
Liabilities
$0
Net assets
$17,870
Revenue
$64,353
Expenses
$73,184
Net income
-$8,831
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2022Detailed filing. Detailed filing data is available for this year.$0.00$0.00$0.00$0.01$0.63$0.62
2021Detailed filing. Detailed filing data is available for this year.$0.53$0.00$0.53$0.22$0.78$0.56
2020Detailed filing. Detailed filing data is available for this year.$1.10$0.00$1.10$1.55$0.63$0.92
2019Detailed filing. Detailed filing data is available for this year.$0.18$0.00$0.18$0.64$0.73$0.09
2017Summary only. Only limited summary data is available for this year.$0.04$0.00$0.20$0.85$0.65