Civic Intelligence

Natural Diamond Council USA Inc

EIN 81-3264830 • 501(c)6 • New York, NY

Profile

The mission of natural diamond council is to advance the integrity of the modern diamond jewelry industry & inspire, educate and protect the consumer.

28 W 44th Street 1020New York, NY 10036

www.naturaldiamonds.com

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

91st percentile

1.00x

Higher debt load relative to assets than 91% of similar nonprofits.

NTEE S • $10M-$25M nonprofits • Source year 2024

Liabilities / Revenue

26th percentile

0.16x

Higher debt load relative to revenue than 26% of similar nonprofits.

NTEE S • $10M-$25M nonprofits • Source year 2024

Net Margin

35th percentile

0.0%

Higher net margin than 35% of similar nonprofits.

NTEE S • $10M-$25M nonprofits • Source year 2024

Top Officer Pay

87th percentile

$562,463

Higher top officer pay than 87% of similar nonprofits.

Top officer pay equals 2.5% of source-year revenue.

NTEE S • $10M-$25M nonprofits • Source year 2024

Asset Growth

62nd percentile

7.5%

Faster asset growth than 62% of similar nonprofits.

NTEE S • $10M-$25M nonprofits • Annualized from 2023 to 2024

Revenue Growth

12th percentile

-36%

Faster revenue growth than 12% of similar nonprofits.

NTEE S • $10M-$25M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets91st percentile

Assets

Up

$3,710,006

Up $257,933 (+7.5%) from 2023

Liabilities

Up

$3,710,006

Up $257,933 (+7.5%) from 2023

Net Assets

Flat

$0

Flat from 2023

Operations
Liabilities / Revenue26th percentileNet Margin35th percentile

Revenue

Down

$22,686,767

Down $12,558,710 (-36%) from 2023

Expenses

Down

$22,686,767

Down $12,558,710 (-36%) from 2023

Net Income

Flat

$0

Flat from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth62nd percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$10M$5.0M$0Assets 2016: $5,146,793Liabilities 2016: $5,146,793Net Assets 2016: $02016Assets 2017: $8,366,146Liabilities 2017: $8,366,146Net Assets 2017: $02017Assets 2018: $8,145,974Liabilities 2018: $8,145,974Net Assets 2018: $02018Assets 2019: $7,481,242Liabilities 2019: $7,481,242Net Assets 2019: $02019Assets 2020: $2,633,615Liabilities 2020: $2,633,615Net Assets 2020: $02020Assets 2021: $2,361,726Liabilities 2021: $2,361,726Net Assets 2021: $02021Assets 2022: $2,549,353Liabilities 2022: $2,549,353Net Assets 2022: $02022Assets 2023: $3,452,073Liabilities 2023: $3,452,073Net Assets 2023: $02023Assets 2024: $3,710,006Liabilities 2024: $3,710,006Net Assets 2024: $02024

Highlighted filing

2024

Assets$3,710,006
Liabilities$3,710,006
Net Assets$0
Open 2024 Filing

Operations Trend

Revenue Growth12th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$60M$40M$20M$0Revenue 2016: $2,723,869Expenses 2016: $2,723,869Net Income 2016: $02016Revenue 2017: $19,223,804Expenses 2017: $19,223,804Net Income 2017: $02017Revenue 2018: $45,301,809Expenses 2018: $45,301,809Net Income 2018: $02018Revenue 2019: $43,532,647Expenses 2019: $43,532,647Net Income 2019: $02019Revenue 2020: $42,450,447Expenses 2020: $42,450,447Net Income 2020: $02020Revenue 2021: $45,450,043Expenses 2021: $45,450,043Net Income 2021: $02021Revenue 2022: $42,120,235Expenses 2022: $42,120,235Net Income 2022: $02022Revenue 2023: $35,245,477Expenses 2023: $35,245,477Net Income 2023: $02023Revenue 2024: $22,686,767Expenses 2024: $22,686,767Net Income 2024: $02024

Highlighted filing

2024

Revenue$22,686,767
Expenses$22,686,767
Net Income$0
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Facts available. Structured filing facts are available, but richer extracted sections are limited.

Open filing
Assets
$3,710,006
Liabilities
$3,710,006
Net assets
$0
Revenue
$22,686,767
Expenses
$22,686,767
Net income
$0
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$3.71$3.71$0.00$22.7$22.7$0.00
2023Detailed filing. Detailed filing data is available for this year.$3.45$3.45$0.00$35.2$35.2$0.00
2022Detailed filing. Detailed filing data is available for this year.$2.55$2.55$0.00$42.1$42.1$0.00
2021Detailed filing. Detailed filing data is available for this year.$2.36$2.36$0.00$45.5$45.5$0.00
2020Detailed filing. Detailed filing data is available for this year.$2.63$2.63$0.00$42.5$42.5$0.00
2019Detailed filing. Detailed filing data is available for this year.$7.48$7.48$0.00$43.5$43.5$0.00
2018Detailed filing. Detailed filing data is available for this year.$8.15$8.15$0.00$45.3$45.3$0.00
2017Detailed filing. Detailed filing data is available for this year.$8.37$8.37$0.00$19.2$19.2$0.00
2016Summary only. Only limited summary data is available for this year.$5.15$5.15$0.00$2.72$2.72$0.00
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Sep 10, 2025
Return Version
2024v5.2
Gross Receipts
$22,686,767
Mission and Program Overview

Mission

The mission of natural diamond council is to advance the integrity of the modern diamond jewelry industry & inspire, educate and protect the consumer.

Protect and promote the integrity and reputation of diamonds to ensure the industry sustainability.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$2,437,497$722,762▼ $1,714,735
Prepaid Expenses and Deferred Charges$39,500$145,500▲ $106,000
Land, Buildings, and Equipment, Net$38,248$32,619▼ $5,629
Pd in Cap Srpls Land Bldg Eqp Fund$0$0→ $0
Rtn Earn Endowment Incm Other Fnds$0$0→ $0
Cap Stk Tr Prin Current Funds$0$0→ $0
Total Assets$3,452,073$3,710,006▲ $257,933
Other Assets Total$936,828$2,809,125▲ $1,872,297
Liabilities
Accounts Payable and Accrued Expenses$3,452,073$3,700,006▲ $247,933
Deferred Revenue$0$10,000▲ $10,000
Total Liabilities$3,452,073$3,710,006▲ $257,933
Net Assets / Fund Balance
Total Net Assets Fund Balance$0$0→ $0
Total Liabilities and Net Assets / Fund Balance$3,452,073$3,710,006▲ $257,933

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$32,619$45,030$77,649
Other Assets Org$2,277,289--
Compensation and Service Providers
Top Officer Pay87th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
David a KellieDirectorFT$522,413$40,050$562,463
Kristina Buckley KayelManaging DirectorFT$481,094$19,247$500,341
Samuel Holseth BroekemaEditor in ChiefFT$290,097$18,800$308,897
Nancy GiambonaHead of MarketingFT$214,166$42,849$257,015
Gabrielle Marie Miraldi-graziVP TradeFT$199,117$16,187$215,304
Revenue and Support

Revenue Composition

Contributions and Grants
$0
Program Service Revenue
$22,644,515
Investment Income
$42,252
Other Revenue
$0
Change in Net Assets
$0
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$18,925,572
Salaries, Compensation, and Employee Benefits$3,761,195
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising---$16,768,857
Other Salaries and Wages---$3,222,085
Conferences and Meetings---$787,216
Information Technology---$403,394
Other Employee Benefits---$315,146
Travel---$285,845
Fees for Services Other---$261,933
Payroll Taxes---$223,964
Occupancy---$206,903
Office Expenses---$116,312
Fees for Services Legal---$45,348
Insurance---$37,769
Depreciation Depletion---$5,629
Other Expenses---$5,478
Fees for Services Accounting---$888
Total Functional Expenses$0$0$0$22,686,767
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 6

“Natural diamond council usa (ndc usa) is a membership corporation with voting and non-voting members. The sole voting member is natural diamond council limited (ndc uk), and the non-voting members are the members of ndc uk. Non-voting members must be diamond producers which meet certain sustainability public reporting conditions.”

Form 990, Part VI, Section A, Line 7A

“The sole voting member of the organization is natural diamond council limited (ndc uk), an association of diamond producers incorporated under the laws of england and wales. Natural diamond council usa (ndc usa) houses the u.s.-based activities of the ndc uk. Ndc uk has the power to elect or appoint members of the governing body of ndc usa.”

Form 990, Part VI, Section B, Line 11B

“This form 990 was prepared by an independent accounting firm. The return was then reviewed and approved by the board of trustees before the return was filed with the irs.”

Form 990, Part VI, Section C, Line 19

“The organization makes its governing documents, conflict of interest policy, and financial statements available to the public upon request.”

Filing and Contact Details

Filer

Filer Name
Natural Diamond Council USA Inc
EIN
81-3264830
Phone
2123021273
Address
28 W 44TH STREET 1020, NEW YORK, NY 10036

Signing Officer

Name
David Kellie
Title
Chief Executive Officer
Phone
2122211724
Signed
2025-09-10
Discuss with paid preparer
Yes

Organization Details

Principal Officer
David Kellie
Formed
2016
Legal Domicile
De
Voting Board Members
1
Independent Board Members
1
Employees
19
Volunteers
0

Preparer

Firm
GRASSI & CO CPA'S PC
Address
ONE MAYNARD DRIVE SUITE 2203, PARK RIDGE, NJ 07656
Preparer
Keith Guillemain
Phone
2018089800
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IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/NontaxableBenefitsFilingOrgAmt119247
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/NontaxableBenefitsFilingOrgAmt218800
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IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/PersonNm0DAVID A KELLIE
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/PersonNm1KRISTINA BUCKLEY KAYEL
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/PersonNm2SAMUEL HOLSETH BROEKEMA
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/PersonNm3NANCY GIAMBONA
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/PersonNm4GABRIELLE MARIE MIRALDI-GRAZI
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TitleTxt0DIRECTOR
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TitleTxt1MANAGING DIRECTOR
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TitleTxt2EDITOR IN CHIEF
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TitleTxt3HEAD OF MARKETING
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TitleTxt4VP TRADE
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IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TotalCompensationFilingOrgAmt1500341
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TotalCompensationFilingOrgAmt2308897
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IRS990ScheduleJ/SupplementalNonqualRtrPlanInd00
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IRS990/ScheduleORequiredInd01
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0NATURAL DIAMOND COUNCIL USA (NDC USA) IS A MEMBERSHIP CORPORATION WITH VOTING AND NON-VOTING MEMBERS. THE SOLE VOTING MEMBER IS NATURAL DIAMOND COUNCIL LIMITED (NDC UK), AND THE NON-VOTING MEMBERS ARE THE MEMBERS OF NDC UK. NON-VOTING MEMBERS MUST BE DIAMOND PRODUCERS WHICH MEET CERTAIN SUSTAINABILITY PUBLIC REPORTING CONDITIONS.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1THE SOLE VOTING MEMBER OF THE ORGANIZATION IS NATURAL DIAMOND COUNCIL LIMITED (NDC UK), AN ASSOCIATION OF DIAMOND PRODUCERS INCORPORATED UNDER THE LAWS OF ENGLAND AND WALES. NATURAL DIAMOND COUNCIL USA (NDC USA) HOUSES THE U.S.-BASED ACTIVITIES OF THE NDC UK. NDC UK HAS THE POWER TO ELECT OR APPOINT MEMBERS OF THE GOVERNING BODY OF NDC USA.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2THIS FORM 990 WAS PREPARED BY AN INDEPENDENT ACCOUNTING FIRM. THE RETURN WAS THEN REVIEWED AND APPROVED BY THE BOARD OF TRUSTEES BEFORE THE RETURN WAS FILED WITH THE IRS.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3THE ORGANIZATION MAKES ITS GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY, AND FINANCIAL STATEMENTS AVAILABLE TO THE PUBLIC UPON REQUEST.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990, PART VI, SECTION A, LINE 6
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PART VI, SECTION A, LINE 7A
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PART VI, SECTION B, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990, PART VI, SECTION C, LINE 19
IRS990ScheduleR/AssetExchangeInd00
IRS990ScheduleR/AssetPurchaseFromOtherOrgInd00
IRS990ScheduleR/AssetSaleToOtherOrgInd00
IRS990ScheduleR/DivRelatedOrganizationInd00
IRS990ScheduleR/GiftGrntCapContriFromOthOrgInd01
IRS990ScheduleR/GiftGrntOrCapContriToOthOrgInd00
IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/ControlledOrganizationInd00
IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/ControlledOrganizationInd10
IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/DisregardedEntityName/BusinessNameLine1Txt0NATURAL DIAMOND COUNCIL LIMITED
IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/DisregardedEntityName/BusinessNameLine1Txt1NATURAL DIAMOND COUNCIL
IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/EIN0981277273
IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/ForeignAddress/AddressLine1Txt060 CHISWELL STREET
IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/ForeignAddress/AddressLine1Txt1AWDC BUILDING 22 HOVENIERSSTRAAT
IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/ForeignAddress/CityNm0LONDON
IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/ForeignAddress/CityNm1ANTWERPEN
IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/ForeignAddress/CountryCd0UK
IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/ForeignAddress/CountryCd1BE
IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/ForeignAddress/ForeignPostalCd0ECIY 4AG
IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/LegalDomicileForeignCountryCd0UK
IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/LegalDomicileForeignCountryCd1BE
IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/PrimaryActivitiesTxt0MAINTAIN AND ENHANCE CUSTOMER DEMAND FOR NATURAL DIAMONDS
IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/PrimaryActivitiesTxt1MANAGE OPERATIONAL ACTIVITIES, CONTRACT SERVICES FOR NDC UK AND NDC USA
IRS990ScheduleR/LoansOrGuaranteesFromOthOrgInd00
IRS990ScheduleR/LoansOrGuaranteesToOtherOrgInd00
IRS990ScheduleR/PaidEmployeesSharingInd00
IRS990ScheduleR/PerformOfServicesByOtherOrgInd00
IRS990ScheduleR/PerformOfServicesForOthOrgInd00
IRS990ScheduleR/ReceiptOfIntAnntsRntsRyltsInd00
IRS990ScheduleR/ReimbursementPaidByOtherOrgInd00
IRS990ScheduleR/ReimbursementPaidToOtherOrgInd00
IRS990ScheduleR/RentalOfFacilitiesToOthOrgInd00
IRS990ScheduleR/RentalOfFcltsFromOthOrgInd00
IRS990ScheduleR/SharingOfFacilitiesInd00
IRS990ScheduleR/TransactionsRelatedOrgGrp/InvolvedAmt022644515
IRS990ScheduleR/TransactionsRelatedOrgGrp/MethodOfAmountDeterminationTxt0CASH
IRS990ScheduleR/TransactionsRelatedOrgGrp/OtherOrganizationName/BusinessNameLine1Txt0NATURAL DIAMOND COUNCIL LIMITED
IRS990ScheduleR/TransactionsRelatedOrgGrp/TransactionTypeTxt0C
IRS990ScheduleR/TransferFromOtherOrgInd00
IRS990ScheduleR/TransferToOtherOrgInd00
IRS990/SchoolOperatingInd00
IRS990/SignificantChangeInd00
IRS990/SignificantNewProgramSrvcInd00
IRS990/SubjectToExcsTaxNetInvstIncInd00
IRS990/SubjectToProxyTaxInd00
IRS990/SubjToTaxRmnrtnExPrchtPymtInd00
IRS990/TaxablePartyNotificationInd00
IRS990/TaxExemptBondsInd00
IRS990/TerminateOperationsInd00
IRS990/TotalAssetsBOYAmt03452073
IRS990/TotalAssetsEOYAmt03710006
IRS990/TotalAssetsGrp/BOYAmt03452073
IRS990/TotalAssetsGrp/EOYAmt03710006
IRS990/TotalCompGreaterThan150KInd01
IRS990/TotalEmployeeCnt019
IRS990/TotalFunctionalExpensesGrp/TotalAmt022686767
IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesBOYAmt03452073
IRS990/TotalLiabilitiesEOYAmt03710006
IRS990/TotalLiabilitiesGrp/BOYAmt03452073
IRS990/TotalLiabilitiesGrp/EOYAmt03710006
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt00
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt00
IRS990/TotalOtherCompensationAmt0137133
IRS990/TotalProgramServiceRevenueAmt022644515
IRS990/TotalReportableCompFromOrgAmt01706887
IRS990/TotalRevenueGrp/ExclusionAmt042252
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt022644515
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt022686767
IRS990/TotalRevenueGrp/UnrelatedBusinessRevenueAmt00
IRS990/TotalVolunteersCnt00
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IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt03710006
IRS990/TotReportableCompRltdOrgAmt00
IRS990/TravelGrp/TotalAmt0285845
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd00
IRS990/UponRequestInd0X
IRS990/USAddress/AddressLine1Txt028 W 44TH ST STE 1020
IRS990/USAddress/CityNm0NEW YORK
IRS990/USAddress/StateAbbreviationCd0NY
IRS990/USAddress/ZIPCd010036
IRS990/VotingMembersGoverningBodyCnt01
IRS990/VotingMembersIndependentCnt01
IRS990/WebsiteAddressTxt0WWW.NATURALDIAMONDS.COM
IRS990/WhistleblowerPolicyInd01
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd01
ReturnHeader/BusinessOfficerGrp/PersonNm0DAVID KELLIE
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0CHIEF EXECUTIVE OFFICER
ReturnHeader/BusinessOfficerGrp/PhoneNum02122211724
ReturnHeader/BusinessOfficerGrp/SignatureDt02025-09-10
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0NATURAL DIAMOND COUNCIL USA INC

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