Civic Intelligence

Visit San Antonio Inc

EIN 81-3047762 • 501(c)6 • San Antonio, TX

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Profile

Bringing the world to san antonio by employing sales, marketing and service strategies that influence visitation to san antonio for the benefit of the community.

110 Losoya StSan Antonio, TX 78205

www.visitsanantonio.com

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

48th percentile

0.26x

Higher debt load relative to assets than 48% of similar nonprofits.

501(c)6 • $25M-$50M nonprofits • Source year 2024

Liabilities / Revenue

14th percentile

0.13x

Higher debt load relative to revenue than 14% of similar nonprofits.

501(c)6 • $25M-$50M nonprofits • Source year 2024

Net Margin

26th percentile

-1.1%

Higher net margin than 26% of similar nonprofits.

501(c)6 • $25M-$50M nonprofits • Source year 2024

Top Officer Pay

Score unavailable

No value available

No filing with officer rows is available for this organization yet.

Asset Growth

72nd percentile

15%

Faster asset growth than 72% of similar nonprofits.

501(c)6 • $25M-$50M nonprofits • Annualized from 2022 to 2024

Revenue Growth

83rd percentile

23%

Faster revenue growth than 83% of similar nonprofits.

501(c)6 • $25M-$50M nonprofits • Annualized from 2022 to 2024

Balance Sheet
Liabilities / Assets48th percentile

Assets

Down

$14,756,994

Down $1,079,010 (-6.8%) from 2023

Liabilities

Down

$3,860,575

Down $732,341 (-16%) from 2023

Net Assets

Down

$10,896,419

Down $346,669 (-3.1%) from 2023

Operations
Liabilities / Revenue14th percentileNet Margin26th percentile

Revenue

Down

$30,158,178

Down $1,877,430 (-5.9%) from 2023

Expenses

Up

$30,504,847

Up $125,068 (+0.4%) from 2023

Net Income

Down

-$346,669

Down $2,002,498 (-121%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth72nd percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$20M$15M$10M$5.0M$0Assets 2016: $1Liabilities 2016: $02016Assets 2017: $3,824,448Liabilities 2017: $2,277,038Net Assets 2017: $1,547,4102017Assets 2018: $5,947,940Liabilities 2018: $2,069,915Net Assets 2018: $3,878,0252018Assets 2019: $6,674,636Liabilities 2019: $2,242,507Net Assets 2019: $4,432,1292019Assets 2020: $6,834,050Liabilities 2020: $1,328,324Net Assets 2020: $5,505,7262020Assets 2021: $11,429,570Liabilities 2021: $1,751,167Net Assets 2021: $9,678,4032021Assets 2022: $11,234,990Liabilities 2022: $1,647,731Net Assets 2022: $9,587,2592022Assets 2023: $15,836,004Liabilities 2023: $4,592,916Net Assets 2023: $11,243,0882023Assets 2024: $14,756,994Liabilities 2024: $3,860,575Net Assets 2024: $10,896,4192024

Highlighted filing

2024

Assets$14,756,994
Liabilities$3,860,575
Net Assets$10,896,419
Open 2024 Filing

Operations Trend

Revenue Growth83rd percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$40M$30M$20M$10M$0-$10MRevenue 2016: $0Expenses 2016: $0Net Income 2016: $02016Revenue 2017: $24,426,446Expenses 2017: $22,879,036Net Income 2017: $1,547,4102017Revenue 2018: $25,117,217Expenses 2018: $22,786,601Net Income 2018: $2,330,6162018Revenue 2019: $25,643,212Expenses 2019: $25,089,107Net Income 2019: $554,1052019Revenue 2020: $18,237,845Expenses 2020: $17,164,248Net Income 2020: $1,073,5972020Revenue 2021: $19,048,365Expenses 2021: $14,875,688Net Income 2021: $4,172,6772021Revenue 2022: $19,813,577Expenses 2022: $19,904,721Net Income 2022: -$91,1442022Revenue 2023: $32,035,608Expenses 2023: $30,379,779Net Income 2023: $1,655,8292023Revenue 2024: $30,158,178Expenses 2024: $30,504,847Net Income 2024: -$346,6692024

Highlighted filing

2024

Revenue$30,158,178
Expenses$30,504,847
Net Income-$346,669
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$14,756,994
Liabilities
$3,860,575
Net assets
$10,896,419
Revenue
$30,158,178
Expenses
$30,504,847
Net income
-$346,669
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$14.8$3.86$10.9$30.2$30.5$0.35
2023Detailed filing. Detailed filing data is available for this year.$15.8$4.59$11.2$32.0$30.4$1.66
2022Facts available. Structured filing facts are available, but richer extracted sections are limited.$11.2$1.65$9.59$19.8$19.9$0.09
2021Detailed filing. Detailed filing data is available for this year.$11.4$1.75$9.68$19.0$14.9$4.17
2020Detailed filing. Detailed filing data is available for this year.$6.83$1.33$5.51$18.2$17.2$1.07
2019Detailed filing. Detailed filing data is available for this year.$6.67$2.24$4.43$25.6$25.1$0.55
2018Detailed filing. Detailed filing data is available for this year.$5.95$2.07$3.88$25.1$22.8$2.33
2017Detailed filing. Detailed filing data is available for this year.$3.82$2.28$1.55$24.4$22.9$1.55
2016Summary only. Only limited summary data is available for this year.$0.00$0.00$0.00$0.00$0.00
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Oct 1, 2023 to Sep 30, 2024
Signed
Aug 15, 2025
Return Version
2023v6.0
Gross Receipts
$30,163,489
Mission and Program Overview

Mission

Bringing the world to san antonio by employing sales, marketing and service strategies that influence visitation to san antonio for the benefit of the community.

Short term: lead san antonio through recovery; long term: bring the world to san antonio

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$10,143,020$10,980,867▲ $837,847
Land, Buildings, and Equipment, Net$930,211$943,065▲ $12,854
Accounts Receivable$2,508,553$820,740▼ $1,687,813
Prepaid Expenses and Deferred Charges$708,466$667,935▼ $40,531
Inventories for Sale or Use-$2,566-
Total Assets$15,836,004$14,756,994▼ $1,079,010
Other Assets Total$1,545,754$1,341,821▼ $203,933
Liabilities
Accounts Payable and Accrued Expenses$2,572,197$2,261,002▼ $311,195
Other Liabilities$1,545,754$1,332,544▼ $213,210
Deferred Revenue$474,965$267,029▼ $207,936
Total Liabilities$4,592,916$3,860,575▼ $732,341
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$11,243,088$10,896,419▼ $346,669
Total Net Assets Fund Balance$11,243,088$10,896,419▼ $346,669
Total Liabilities and Net Assets / Fund Balance$15,836,004$14,756,994▼ $1,079,010

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$393,468$439,875$833,343
Leasehold Improvements$549,597$71,049$620,646
Other Land Buildings$0$140,115$140,115
Other Assets Org$1,341,821--
Compensation and Service Providers
Top Officer PayScore unavailable

Employees

NameTitleFull / Part TimeBaseOtherTotal
Anderson MarcPresident and CEOFT$403,147$281,258$684,405
Wheeler LanceVice President of SalesFT$211,821$135,970$347,791
Krupinski DavidChief Operating OfficerFT$221,188$116,326$337,514
Orwig Tyler ScottSenior Vice President of SalesFT$189,359$146,406$335,765
Balderrama NatalieChief Financial OfficerFT$207,066$87,963$295,029
Munoz AndresChief Marketing OfficerFT$198,343$94,086$292,429
Olmetti MargaretDirector of Market StrategyFT$160,709$129,818$290,527
Pritchard Terry JonDirector of Texas SalesFT$145,389$103,997$249,386
Moon MichelleVice President of Partners, Experience and EventsFT$175,520$37,205$212,725
Moon MichelleVice President of Partners, Experien-$154,600$58,125$212,725
Schuster CynthiaSenior Sales ManagerFT$124,433$82,109$206,542
Gonzalez DavidVice President of Media Relations & CommunicationsFT$148,884$36,807$185,691
Gonzalez DavidVice President of Media Relations &-$129,594$56,097$185,691
Massay SeanDirector of Sports and Tradeshow SalesFT$143,187$38,492$181,679
Massay SeanDirector of Sports and Tradeshow Sal-$89,854$91,825$181,679
Benavidez Dora LindaDirector of Global DevelopmentFT$135,948$43,847$179,795

Board Members and Trustees

NameTitle
Andrade HopeBoard Member -chair
Stamm PhilBoard Member-past Chair, Ex-officio
Menfi LorisBoard Member Vice Chair /treasurer
Baskerville MarcusBoard Member
Blaque Massey NicolaBoard Member
Brown TremellBoard Member
Churchill CarolineBoard Member
Fuhrmann TerrinBoard Member
Joergenson MikeBoard Member
Martinez MariaBoard Member
Morrow TimBoard Member
Omowale Jarmon DeborahBoard Member
Rocha Garcia Dr AdrianaBoard Member
Saucedo-herrera JennaBoard Member
Viagran PhyllisBoard Member
Walsh ErikBoard Member
Bench SandraBoard Member-at Large
Limbaugh James PBoard Member-at Large
Muzquiz-cantor PatriciaBoard Member-ex-officio-non Voting
Carbajal JohnBoard Member-secretary

Highest Paid Contractors

ContractorServicesLocationCompensation
Rest Of The WorldMarketing Agency2703 DEL CURTO ROAD, Austin, TX 78704, Uk$919,446
Centro San AntonioProfessional Services110 BROADWAY ST SUITE 230, San Antonio, TX 78205$375,241
Professionaly Convention Management AssoProfessional Services35 E WACKER DR SUITE 500, Chicago, IL 60601$250,000
San Antonio SportsProfessional Services100 MONTANA SUITE 310, San Antonio, TX 78203$225,000
Travel & Tourism MarketingProfessional Services-$120,000
Revenue and Support

Revenue Composition

Contributions and Grants
$9,954
Program Service Revenue
$30,142,096
Investment Income
$0
Other Revenue
$6,128
All Other Contributions
$9,954
Change in Net Assets
$-346,669

Audited Revenue Reconciliation

Revenue per Audited Statements
$30,158,178
Revenue Not Reported on Financial Statements
$0
Revenue Not Reported on Form 990
$25,400
Total Revenue per Audited Statements
$30,183,578
Total Revenue per Form 990
$30,158,178
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$18,601,604
Salaries, Compensation, and Employee Benefits$11,878,243
Grants and Similar Amounts Paid$25,000
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising---$9,776,809
Other Salaries and Wages---$6,754,300
Fees for Services Other---$4,148,402
Current Officers, Directors, Trustees, and Key Employees---$2,786,738
Other Employee Benefits---$1,234,672
Travel---$1,100,890
Payroll Taxes---$697,369
Occupancy---$574,279
Information Technology---$518,221
Pension Plan Contributions---$405,164
Office Expenses---$396,251
Conferences and Meetings---$308,529
Insurance---$167,801
Depreciation Depletion---$162,278
Other Expenses---$161,984
All Other Expenses---$101,022
Fees for Services Accounting---$43,848
Fees for Services Legal---$42,858
Grants to Domestic Orgs---$25,000
Total Functional Expenses$0$0$0$30,504,847

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Audited Statements$30,530,247
Expenses per Audited Statements$30,504,847
Total Expenses per Form 990$30,504,847
Expenses Not Reported on Form 990$25,400
Expenses Not Reported on Financial Statements$0
International Activity

Grant and Assistance Recipients

RecipientLocationCategoryPurposeAmount
Friends of the River WalkSan Antonio, TX501(c)(3)Assistance in Funding Charitable Grant$25,000

International Summary

Offices
0
Employees
0
Spending
$756,193

International Compliance

Activity in boycott countries
No
Foreign corporation ownership
No
Foreign partnership interest
No
Interest in foreign trust
No
Passive foreign investment company interest
No
Transfers to foreign corporations
No

International Activities

RegionActivityServicesOfficesEmployeesSpending
EuropeTourism Marketing-00$360,080
MexicoTourism Marketing-00$252,008
ChinaTourism Marketing-00$144,105
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
In-house lobbying only
Yes
Subject to proxy tax
Yes
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Operating Lease Liability$1,332,544
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“The board is sent a draft of the 990 for review. All questions and concerns are discussed with cpa firm prior to finalizing return and filing it with the irs.”

Form 990, Part VI, Section B, Line 12C

“The organization monitors and handles potential conflicts of interest via disclosure at board of director meetings.”

Form 990, Part VI, Section B, Line 15

“Executive committe reviews compensation against industry surveys.”

Form 990, Part VI, Section C, Line 19

“Governing documents, conflicts of interest policies and financial statements are available to the public. Public requests can be made by e-mail, mail or phone. Once received, the organization provides the information to the person or group making the request.”

Filing and Contact Details

Filer

Filer Name
Visit San Antonio Inc
EIN
81-3047762
Phone
2102442000
Address
110 LOSOYA ST, SAN ANTONIO, TX 78205

Signing Officer

Name
Natalie Balderrama
Title
Chief Financial Officer
Phone
2102442000
Signed
2025-08-15
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Marc Anderson
Formed
2016
Legal Domicile
TX
Voting Board Members
21
Independent Board Members
20
Employees
87
Volunteers
20

Preparer

Firm
Weaver and Tidwell Llp
Address
2300 N FIELD ST STE 1000, DALLAS, TX 75201
Preparer
Prerna Jagada
Phone
9724901970
Supplemental Narrative

Additional Explanations

Form 990, Part V, Line 3B

“The form 990-t is in the preparation stage as of the filing of this return and will be filed as soon as possible.”

Form 990, Part IX, Line 11G

“Professional fees 72,078. Contract services 4,076,324.”

Financial Statement Notes

PART X, LINE 2:

“The organization is exempt from federal income tax under the internal revenue code section 501(c)(6)for income related to its exempt purpose. The organization is classified by the internal revenue service as an organization other than a private foundation. The organization recognizes in its financial statements the financial effect of a tax position, if that position is more likely than not to be sustained upon examination, including resolution of any appeals or litigation processes, based upon the technical merits of the position. Tax positions taken related to the organization's tax exempt status for federal tax purposes have been reviewed, and management is of the opinion that material positions taken by the organization would more likely than not be sustained by examination. Accordingly, the organization has not recorded an income tax liability for uncertain tax benefits.”

PART XI, LINE 2D - OTHER ADJUSTMENTS:

“Cost of goods sold 5,311.”

PART XII, LINE 2D - OTHER ADJUSTMENTS:

“Cost of goods sold 5,311.”

Raw XML AppendixShowing 400 of 917 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/ActivityOrMissionDesc0SHORT TERM: LEAD SAN ANTONIO THROUGH RECOVERY; LONG TERM: BRING THE WORLD TO SAN ANTONIO
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IRS990/Desc0MARKETING & COMMUNICATIONS - POSITIONS SAN ANTONIO AS THE PREFERRED LEISURE AND MEETINGS DESTINATION IN TEXAS, AS WELL AS POSITIONS SAN ANTONIO AS THE PREMIER DESTINATION FOR THE REGIONAL, DOMESTIC AND INTERNATIONAL LEISURE TRAVEL MARKET. OUR MISSION IS TO INCREASE VISITATION AND MAINTAIN AWARENESS OF SAN ANTONIO THROUGH STRATEGICALLY TIMED AND PLACED PROMOTIONS AND/OR PROGRAMS. MARKETING & COMMUNICATIONS ALSO BRING THE REGION'S MEDIA ATTENTION TO SAN ANTONIO TO INSPIRE PEOPLE TO VISIT. THEY ALSO MAXIMIZE AND ENHANCE THE SAN ANTONIO VISITOR EXPERIENCE BY PROVIDING ACCURATE AND HELPFUL INFORMATION ON SAN ANTONIO, AS WELL AS TEXAS HILL COUNTRY ATTRACTIONS, TOURISM AMENITIES, CULTURAL SITES, AND EVENTS. CUSTOMER SERVICE AT THE HIGHEST LEVEL IS A MAJOR FOCUS AT THE VISITOR INFORMATION CENTER (VIC), FOR THE PURPOSE OF INFLUENCING EXTENDED STAYS, INCREASED VISITOR SPENDING, AND PROMOTING RETURN VISITATION.
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IRS990/Form990PartVIISectionAGrp/TitleTxt0PRESIDENT AND CEO
IRS990/Form990PartVIISectionAGrp/TitleTxt1BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt2BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt3BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt4BOARD MEMBER
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IRS990/Form990PartVIISectionAGrp/TitleTxt6BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt7BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt8BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt9BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt10BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt11BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt12BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt13BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt14BOARD MEMBER-EX-OFFICIO-NON VOTING
IRS990/Form990PartVIISectionAGrp/TitleTxt15BOARD MEMBER -CHAIR
IRS990/Form990PartVIISectionAGrp/TitleTxt16BOARD MEMBER VICE CHAIR /TREASURER
IRS990/Form990PartVIISectionAGrp/TitleTxt17BOARD MEMBER-SECRETARY
IRS990/Form990PartVIISectionAGrp/TitleTxt18BOARD MEMBER-PAST CHAIR, EX-OFFICIO
IRS990/Form990PartVIISectionAGrp/TitleTxt19BOARD MEMBER-AT LARGE
IRS990/Form990PartVIISectionAGrp/TitleTxt20BOARD MEMBER-AT LARGE
IRS990/Form990PartVIISectionAGrp/TitleTxt21CHIEF OPERATING OFFICER
IRS990/Form990PartVIISectionAGrp/TitleTxt22CHIEF FINANCIAL OFFICER
IRS990/Form990PartVIISectionAGrp/TitleTxt23CHIEF MARKETING OFFICER
IRS990/Form990PartVIISectionAGrp/TitleTxt24VICE PRESIDENT OF SALES
IRS990/Form990PartVIISectionAGrp/TitleTxt25SENIOR VICE PRESIDENT OF SALES
IRS990/Form990PartVIISectionAGrp/TitleTxt26DIRECTOR OF MARKET STRATEGY
IRS990/Form990PartVIISectionAGrp/TitleTxt27VICE PRESIDENT OF PARTNERS, EXPERIENCE AND EVENTS
IRS990/Form990PartVIISectionAGrp/TitleTxt28VICE PRESIDENT OF MEDIA RELATIONS & COMMUNICATIONS
IRS990/Form990PartVIISectionAGrp/TitleTxt29DIRECTOR OF SPORTS AND TRADESHOW SALES
IRS990/Form990PartVIISectionAGrp/TitleTxt30SENIOR SALES MANAGER
IRS990/Form990PartVIISectionAGrp/TitleTxt31DIRECTOR OF GLOBAL DEVELOPMENT
IRS990/Form990PartVIISectionAGrp/TitleTxt32DIRECTOR OF TEXAS SALES
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IRS990/MissionDesc0BRINGING THE WORLD TO SAN ANTONIO BY EMPLOYING SALES, MARKETING AND SERVICE STRATEGIES THAT INFLUENCE VISITATION TO SAN ANTONIO FOR THE BENEFIT OF THE COMMUNITY.

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