Civic Intelligence

Dana Point Resorts Association Inc

EIN 81-2239789 • 501(c)6 • Dana Point, CA

Profile

To carry out the objectives of developing dana point's visitor economy, including but not limited to, marketing the tbid(dana point tourism business improvement district)hotels through meetings and group initiatives, tourism related research and planning, providing visitor services and information, managing the tourism brand and working with stakeholders to leverage the brand to attract visitors to dana point.

34188 Pacific Coast Highway Ste ADana Point, CA 92629

visitdanapoint.com

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

97th percentile

0.93x

Higher debt load relative to assets than 97% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2024

Liabilities / Revenue

91st percentile

0.76x

Higher debt load relative to revenue than 91% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2024

Net Margin

55th percentile

6.0%

Higher net margin than 55% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2024

Top Officer Pay

64th percentile

$180,000

Higher top officer pay than 64% of similar nonprofits.

Top officer pay equals 9.9% of source-year revenue.

501(c)6 • $1M-$5M nonprofits • Source year 2024

Asset Growth

55th percentile

7.0%

Faster asset growth than 55% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Revenue Growth

74th percentile

16%

Faster revenue growth than 74% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets97th percentile

Assets

Up

$1,492,247

Up $97,838 (+7.0%) from 2023

Liabilities

Down

$1,382,438

Down $11,971 (-0.9%) from 2023

Net Assets

Up

$109,809

Up $109,809 from 2023

Operations
Liabilities / Revenue91st percentileNet Margin55th percentile

Revenue

Up

$1,824,462

Up $248,695 (+16%) from 2023

Expenses

Up

$1,714,653

Up $138,886 (+8.8%) from 2023

Net Income

Up

$109,809

Up $109,809 from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth55th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$1.5M$1.0M$500K$0Assets 2016: $526,316Liabilities 2016: $30,600Net Assets 2016: $495,7162016Assets 2017: $546,210Liabilities 2017: $546,210Net Assets 2017: $02017Assets 2018: $354,344Liabilities 2018: $354,344Net Assets 2018: $02018Assets 2019: $599,825Liabilities 2019: $599,825Net Assets 2019: $02019Assets 2020: $526,943Liabilities 2020: $526,943Net Assets 2020: $02020Assets 2021: $663,858Liabilities 2021: $663,858Net Assets 2021: $02021Assets 2022: $836,081Liabilities 2022: $836,081Net Assets 2022: $02022Assets 2023: $1,394,409Liabilities 2023: $1,394,409Net Assets 2023: $02023Assets 2024: $1,492,247Liabilities 2024: $1,382,438Net Assets 2024: $109,8092024

Highlighted filing

2024

Assets$1,492,247
Liabilities$1,382,438
Net Assets$109,809
Open 2024 Filing

Operations Trend

Revenue Growth74th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$2.0M$1.5M$1.0M$500K$0Revenue 2016: $775,509Expenses 2016: $279,793Net Income 2016: $495,7162016Revenue 2017: $874,684Expenses 2017: $874,684Net Income 2017: $02017Revenue 2018: $1,379,489Expenses 2018: $1,379,489Net Income 2018: $02018Revenue 2019: $1,892,592Expenses 2019: $1,892,592Net Income 2019: $02019Revenue 2020: $1,307,188Expenses 2020: $1,307,188Net Income 2020: $02020Revenue 2021: $928,967Expenses 2021: $928,967Net Income 2021: $02021Revenue 2022: $1,686,083Expenses 2022: $1,686,083Net Income 2022: $02022Revenue 2023: $1,575,767Expenses 2023: $1,575,767Net Income 2023: $02023Revenue 2024: $1,824,462Expenses 2024: $1,714,653Net Income 2024: $109,8092024

Highlighted filing

2024

Revenue$1,824,462
Expenses$1,714,653
Net Income$109,809
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$1,492,247
Liabilities
$1,382,438
Net assets
$109,809
Revenue
$1,824,462
Expenses
$1,714,653
Net income
$109,809
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$1.49$1.38$0.11$1.82$1.71$0.11
2023Detailed filing. Detailed filing data is available for this year.$1.39$1.39$0.00$1.58$1.58$0.00
2022Detailed filing. Detailed filing data is available for this year.$0.84$0.84$0.00$1.69$1.69$0.00
2021Detailed filing. Detailed filing data is available for this year.$0.66$0.66$0.00$0.93$0.93$0.00
2020Detailed filing. Detailed filing data is available for this year.$0.53$0.53$0.00$1.31$1.31$0.00
2019Detailed filing. Detailed filing data is available for this year.$0.60$0.60$0.00$1.89$1.89$0.00
2018Detailed filing. Detailed filing data is available for this year.$0.35$0.35$0.00$1.38$1.38$0.00
2017Detailed filing. Detailed filing data is available for this year.$0.55$0.55$0.00$0.87$0.87$0.00
2016Detailed filing. Detailed filing data is available for this year.$0.53$0.03$0.50$0.78$0.28$0.50
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Nov 11, 2025
Return Version
2024v5.2
Gross Receipts
$1,824,462
Mission and Program Overview

Mission

To carry out the objectives of developing dana point's visitor economy, including but not limited to, marketing the tbid(dana point tourism beusiness improvement district)hotels through meetings and group initiatives, tourism relatedresearch and planning, providing visitor services and information, managing the tourism brand and working with stakeholders to leverage the brand to attract visitors to dana point.

To carry out the objectives of developing dana point's visitor economy, including but not limited to, marketing the tbid(dana point tourism business improvement district)hotels through meetings and group initiatives, tourism related research and planning, providing visitor services and information, managing the tourism brand and working with stakeholders to leverage the brand to attract visitors to dana point.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$1,090,389$1,199,696▲ $109,307
Accounts Receivable$271,877$254,576▼ $17,301
Intangible Assets$16,528$16,528→ $0
Land, Buildings, and Equipment, Net$1,144$7,086▲ $5,942
Savings and Temporary Cash Investments-$0-
Other Notes and Loans Receivable, Net-$0-
Pledges and Grants Receivable-$0-
Receivable From Disqualified Prsn-$0-
Receivables From Officers Etc-$0-
Investments Other Securities-$0-
Investments Program Related-$0-
Investments in Publicly Traded Securities-$0-
Inventories for Sale or Use-$0-
Prepaid Expenses and Deferred Charges-$0-
Total Assets$1,394,408$1,492,247▲ $97,839
Other Assets Total$14,470$14,361▼ $109
Liabilities
Other Liabilities$1,193,854$1,199,169▲ $5,315
Accounts Payable and Accrued Expenses$200,554$183,269▼ $17,285
Total Liabilities$1,394,408$1,382,438▼ $11,970
Net Assets / Fund Balance
Net Assets Without Donor Restrictions-$109,809-
Total Net Assets Fund Balance$0$109,809▲ $109,809
Total Liabilities and Net Assets / Fund Balance$1,394,408$1,492,247▲ $97,839

Asset Categories

AssetBook ValueDepreciationBasis
Other Land Buildings$3,231$6,100$9,331
Equipment$3,855$3,071$6,926
Compensation and Service Providers
Top Officer Pay64th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Heather JohnstonExecutive DirectorFT$160,500$19,500$180,000

Board Members and Trustees

NameTitle
George MunzChairman
Kelly StewardVice Chairman
Ben LyDirector at Large
Daniel AderSecretary
Dana UnzuetaTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$0
Program Service Revenue
$1,824,462
Investment Income
$0
Other Revenue
$0
Change in Net Assets
$109,809

Audited Revenue Reconciliation

Revenue per Audited Statements
$1,824,462
Total Revenue per Audited Statements
$1,824,462
Total Revenue per Form 990
$1,824,462
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$1,281,879
Salaries, Compensation, and Employee Benefits$432,774
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising$533,566--$533,566
Other Salaries and Wages$227,497$25,277-$252,774
Current Officers, Directors, Trustees, and Key Employees$162,000$18,000-$180,000
Fees for Services Other$149,309$26,349-$175,658
Conferences and Meetings$96,449--$96,449
Occupancy$24,019$2,669-$26,688
Other Expenses$9,282$12,175-$21,457
Total Functional Expenses$1,603,053$111,600$0$1,714,653

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$1,714,653
Total Expenses per Audited Statements$1,714,653
Total Expenses per Form 990$1,714,653
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Receivables from Disqualified Persons-$0-
Receivables from Officers, Directors, Trustees, and Key Employees-$0-
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Contract in Advance$1,190,708
Other Current Liabilities$8,461
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
No
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“Managment and board members review and approve prior to filing”

Form 990, Part VI, Section C, Line 19

“AVAILABLE UPON REQUEST”

Filing and Contact Details

Filer

Filer Name
Dana Point Resorts Association Inc
EIN
81-2239789
Phone
9497239914
Address
34188 PACIFIC COAST HIGHWAY STE A, DANA POINT, CA 92629

Signing Officer

Name
Heather Johnston
Title
Executive Director
Signed
2025-11-11
Discuss with paid preparer
Yes

Organization Details

Formed
2016
Legal Domicile
CA
Voting Board Members
5
Independent Board Members
5
Employees
3

Preparer

Firm
GuzmanGray
Address
3200 Bristol St Ste 640, Costa Mesa, CA 92626
Preparer
John C Dahlin
Phone
5624980997
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ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0HEATHER JOHNSTON
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ReturnHeader/BusinessOfficerGrp/SignatureDt02025-11-11
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0DANA POINT RESORTS ASSOCIATION INC
ReturnHeader/Filer/BusinessName/BusinessNameLine2Txt0DBA VISIT DANA POINT
ReturnHeader/Filer/BusinessNameControlTxt0DANA
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ReturnHeader/Filer/PhoneNum09497239914
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ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0Costa Mesa
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0CA
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ReturnHeader/PreparerPersonGrp/PhoneNum05624980997
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0JOHN C DAHLIN
ReturnHeader/ReturnTs02025-11-11T15:38:45-08:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02024-01-01
ReturnHeader/TaxPeriodEndDt02024-12-31
ReturnHeader/TaxYr02024

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