Civic Intelligence

Celebrate New Jersey Now Inc

EIN 81-1594868 • 501(c)4 • Newark, NJ

Profile

Dedicated to promoting the common good & general welfare of the people of the state of new jersey through civic engagement as well as promoting the budiness & commerce of the state.

Genova Burns Llc 494 Broad StNewark, NJ 07102

n/A

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

59th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

501(c)4 • <$500k nonprofits • Source year 2024

Liabilities / Revenue

61st percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

501(c)4 • <$500k nonprofits • Source year 2024

Net Margin

51st percentile

2.0%

Higher net margin than 51% of similar nonprofits.

501(c)4 • <$500k nonprofits • Source year 2024

Top Officer Pay

89th percentile

$0

Higher top officer pay than 89% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

501(c)4 • <$500k nonprofits • Source year 2024

Asset Growth

71st percentile

8.7%

Faster asset growth than 71% of similar nonprofits.

501(c)4 • <$500k nonprofits • Annualized from 2023 to 2024

Revenue Growth

Score unavailable

No value available

A valid growth rate could not be computed from the available filing history.

Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets59th percentile

Assets

Up

$55,377

Up $4,429 (+8.7%) from 2023

Liabilities

Flat

$0

Flat from 2023

Net Assets

Up

$55,377

Up $4,429 (+8.7%) from 2023

Operations
Liabilities / Revenue61st percentileNet Margin51st percentile

Revenue

Up

$220,000

Up $220,000 from 2023

Expenses

Up

$215,571

Up $188,196 (+687%) from 2023

Net Income

Up

$4,429

Up $31,804 (+116%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth71st percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$300K$200K$100K$0Assets 2016: $146,435Liabilities 2016: $0Net Assets 2016: $146,4352016Assets 2017: $242,744Liabilities 2017: $0Net Assets 2017: $242,7442017Assets 2018: $166,374Liabilities 2018: $0Net Assets 2018: $166,3742018Assets 2019: $96,351Liabilities 2019: $0Net Assets 2019: $96,3512019Assets 2020: $182,717Liabilities 2020: $0Net Assets 2020: $182,7172020Assets 2021: $109,292Liabilities 2021: $0Net Assets 2021: $109,2922021Assets 2022: $78,323Liabilities 2022: $0Net Assets 2022: $78,3232022Assets 2023: $50,948Liabilities 2023: $0Net Assets 2023: $50,9482023Assets 2024: $55,377Liabilities 2024: $0Net Assets 2024: $55,3772024

Highlighted filing

2024

Assets$55,377
Liabilities$0
Net Assets$55,377
Open 2024 Filing

Operations Trend

Revenue GrowthScore unavailable

Revenue, expenses, and net income by year, with the latest filing highlighted.

$1.0M$500K$0-$500KRevenue 2016: $837,999Expenses 2016: $691,564Net Income 2016: $146,4352016Revenue 2017: $804,000Expenses 2017: $707,691Net Income 2017: $96,3092017Revenue 2018: $438,509Expenses 2018: $514,879Net Income 2018: -$76,3702018Revenue 2019: $2,687Expenses 2019: $72,710Net Income 2019: -$70,0232019Revenue 2020: $328,103Expenses 2020: $241,737Net Income 2020: $86,3662020Revenue 2021: $0Expenses 2021: $73,425Net Income 2021: -$73,4252021Revenue 2022: $2,500Expenses 2022: $33,469Net Income 2022: -$30,9692022Revenue 2023: $0Expenses 2023: $27,375Net Income 2023: -$27,3752023Revenue 2024: $220,000Expenses 2024: $215,571Net Income 2024: $4,4292024

Highlighted filing

2024

Revenue$220,000
Expenses$215,571
Net Income$4,429
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$55,377
Liabilities
$0
Net assets
$55,377
Revenue
$220,000
Expenses
$215,571
Net income
$4,429
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$0.55$0.00$0.55$2.20$2.16$0.04
2023Detailed filing. Detailed filing data is available for this year.$0.51$0.00$0.51$0.00$0.27$0.27
2022Detailed filing. Detailed filing data is available for this year.$0.78$0.00$0.78$0.03$0.33$0.31
2021Detailed filing. Detailed filing data is available for this year.$1.09$0.00$1.09$0.00$0.73$0.73
2020Detailed filing. Detailed filing data is available for this year.$1.83$0.00$1.83$3.28$2.42$0.86
2019Detailed filing. Detailed filing data is available for this year.$0.96$0.00$0.96$0.03$0.73$0.70
2018Detailed filing. Detailed filing data is available for this year.$1.66$0.00$1.66$4.39$5.15$0.76
2017Detailed filing. Detailed filing data is available for this year.$2.43$0.00$2.43$8.04$7.08$0.96
2016Detailed filing. Detailed filing data is available for this year.$1.46$0.00$1.46$8.38$6.92$1.46
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Nov 11, 2025
Return Version
2024v5.2
Gross Receipts
$220,000
Mission and Program Overview

Mission

Dedicated to promoting the common good & general welfare of the people of the state of new jersey through civic engagement as well as promoting the budiness & commerce of the state.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$50,948$55,377▲ $4,429
Rtn Earn Endowment Incm Other Fnds$50,948$55,377▲ $4,429
Total Assets$50,948$55,377▲ $4,429
Liabilities
Total Liabilities$0$0→ $0
Net Assets / Fund Balance
Total Net Assets Fund Balance$50,948$55,377▲ $4,429
Total Liabilities and Net Assets / Fund Balance$50,948$55,377▲ $4,429
Compensation and Service Providers
Top Officer Pay89th percentile

Board Members and Trustees

NameTitle
William MaerChairman - Trustee
Keith FurlongExecutive Director - Trustee
Bernadette McphersonTreasurer - Trustee
Revenue and Support

Revenue Composition

Contributions and Grants
$220,000
Program Service Revenue
$0
Investment Income
$0
Other Revenue
$0
All Other Contributions
$220,000
Change in Net Assets
$4,429
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$215,571
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Salaries, Compensation, and Employee Benefits$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Fees for Services Other$212,711$0$0$212,711
Insurance$2,200$0$0$2,200
Fees for Services Legal$527$58$0$585
Other Expenses$75$0$0$75
Total Functional Expenses$215,513$58$0$215,571
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No
Filing and Contact Details

Filer

Filer Name
Celebrate New Jersey Now Inc
EIN
81-1594868
Phone
7336870880
Address
GENOVA BURNS LLC 494 BROAD ST, NEWARK, NJ 07102

Signing Officer

Name
Keith Furlong
Title
Executive Director
Phone
7336870880
Signed
2025-11-11
Discuss with paid preparer
Yes

Organization Details

Principal Officer
William Maer
Formed
2016
Legal Domicile
Nj
Voting Board Members
3
Independent Board Members
3
Employees
0
Volunteers
0

Preparer

Firm
Wielkotz & Company LLC
Address
401 Wanaque Ave, Pompton Lakes, NJ 07442
Preparer
Robert Mcninch
Phone
9738357900
Supplemental Narrative

Additional Explanations

Pt VI, Line 11B

“The organizations federal form 990 was provided to the executive director of the organization. Ite was reviewed by the executive director, chairman, finance personnel and outside legal counsel prior to filing with the internal revenue servie.”

Pt VI, Line 12C

“The organization abides by a conflict of interest policy annually, all officers of this organization and members of the board of trustees are required to review the existing conflict of interest policy and disclose any applicable conflicts. Conflicts are reviewed by the organizations board of trustees. Any individual with a conflict of interest recuses themself from the conflict of interest review and approval process. Disclosure statements are reviewed for full compliance with the organiaations policies.”

Form 990, Part IX, Line 11G

“Consulting 212711. 212711. 0. 0.”

Raw XML Appendix243 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Form990ProvidedToGvrnBodyInd0false
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IRS990/InvestmentInJointVentureInd0false
IRS990/IRPDocumentCnt00
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IRS990/LoanOutstandingInd0false
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ReturnHeader/BuildTS02025-03-06 01:10:19Z
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ReturnHeader/TaxPeriodBeginDt02024-01-01
ReturnHeader/TaxPeriodEndDt02024-12-31
ReturnHeader/TaxYr02024

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