Liabilities / Assets
91st percentile
Higher debt load relative to assets than 91% of similar nonprofits.
EIN 81-1426663 • 501(c)3 • Birmingham, AL
Profile
To inform and connect parents to local resources, through free baby and maternity expos and educational conferences, in order to help them raise healthy, happy families.
Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.
Liabilities / Assets
91st percentile
Higher debt load relative to assets than 91% of similar nonprofits.
Liabilities / Revenue
94th percentile
Higher debt load relative to revenue than 94% of similar nonprofits.
Net Margin
10th percentile
Higher net margin than 10% of similar nonprofits.
Top Officer Pay
87th percentile
Higher top officer pay than 87% of similar nonprofits.
Top officer pay equals 67.5% of source-year revenue.
Asset Growth
37th percentile
Faster asset growth than 37% of similar nonprofits.
Revenue Growth
8th percentile
Faster revenue growth than 8% of similar nonprofits.
Assets
Down$27,281
Down $4,224 (-13%) from 2017
Liabilities
Up$19,749
Up $14,585 (+282%) from 2017
Net Assets
Down$7,532
Down $18,809 (-71%) from 2017
Revenue
Down$23,991
Down $144,429 (-86%) from 2017
Expenses
Down$46,080
Down $95,999 (-68%) from 2017
Net Income
Down-$22,089
Down $48,430 (-184%) from 2017
Most recent year
2018 • Form 990EZDetailed filing. Detailed filing data is available for this year.
To inform and connect parents to local resources, through free baby and maternity expos and educational conferences, in order to help them raise healthy, happy families.
| Description | Grants | Expenses |
|---|---|---|
| FREE BABY AND MATERNITY EXPOS AND EDUCATIONAL CONFERENCES WHICH EXIST TO EDUCATE, INFORM AND CONNECT NEW, EXPECTANT AND HOPEFUL PARENTS WITH LOCAL PARENTING RESOURCES, SUCH AS HEALTHCARE, FINANCIAL, CHILD SAFETY, SPECIAL NEEDS, MOM GROUPS AND PEDIATRIC CARE. | $0 | $46,080 |
| Name | Title | Full / Part Time | Base | Other | Total |
|---|---|---|---|---|---|
| CECILIA PEARSON | President | FT | $16,200 | - | $16,200 |
| DR STEPHANIE HIGHTOWER | Advisor | - | $0 | - | - |
| DR TINA SIMPSON | Secretary | - | $0 | - | - |
| LATANYA BAYLES | Vice President | - | $0 | - | - |
“Description: editorial. Amount: 495. Description: marketing. Amount: 7,861. Description: event expenses. Amount: 13,982. Description: bank fees. Amount: 41. Description: computer & equipment. Amount: 2,028. Description: office supplies. Amount: 919. Description: taxes & licenses. Amount: 200. Description: miscellaneous. Amount: 200. Total to form 990-ez, line 16: 25,726.”
“Description: prior period adjustment. Amount: 3,280.”
“Description: accounts receivable. Beg. Of year amount: 0. End of year amount: 2,500. Description: software. Beg. Of year amount: 0. End of year amount: 1,078.”
“Description: due to life stages. Beg. Of year amount: 5,164. End of year amount: 19,749.”
This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
| Path | # | Value |
|---|---|---|
| IRS990EZ/ActivitiesNotPreviouslyRptInd | 0 | 0 |
| IRS990EZ/BooksInCareOfDetail/BusinessName/BusinessNameLine1Txt | 0 | THE ORGANIZATION |
| IRS990EZ/BooksInCareOfDetail/PhoneNum | 0 | 2054402229 |
| IRS990EZ/BooksInCareOfDetail/USAddress/AddressLine1Txt | 0 | 1500 1ST AVE N NO 86 |
| IRS990EZ/BooksInCareOfDetail/USAddress/CityNm | 0 | BIRMINGHAM |
| IRS990EZ/BooksInCareOfDetail/USAddress/StateAbbreviationCd | 0 | AL |
| IRS990EZ/BooksInCareOfDetail/USAddress/ZIPCd | 0 | 35203 |
| IRS990EZ/CashSavingsAndInvestmentsGrp/BOYAmt | 0 | 31505 |
| IRS990EZ/CashSavingsAndInvestmentsGrp/EOYAmt | 0 | 23703 |
| IRS990EZ/ChgMadeToOrgnzngDocNotRptInd | 0 | 0 |
| IRS990EZ/DirectIndirectPltclExpendAmt | 0 | 0 |
| IRS990EZ/DonorAdvisedFndsInd | 0 | 0 |
| IRS990EZ/EngagedInExcessBenefitTransInd | 0 | 0 |
| IRS990EZ/ExcessOrDeficitForYearAmt | 0 | -22089 |
| IRS990EZ/FeesAndOtherPymtToIndCntrctAmt | 0 | 185 |
| IRS990EZ/FiledScheduleAInd | 0 | 1 |
| IRS990EZ/ForeignFinancialAccountInd | 0 | 0 |
| IRS990EZ/ForeignOfficeInd | 0 | 0 |
| IRS990EZ/Form990TotalAssetsGrp/BOYAmt | 0 | 31505 |
| IRS990EZ/Form990TotalAssetsGrp/EOYAmt | 0 | 27281 |
| IRS990EZ/GrossReceiptsAmt | 0 | 23991 |
| IRS990EZ/InfoInScheduleOPartIIIInd | 0 | X |
| IRS990EZ/InfoInScheduleOPartIIInd | 0 | X |
| IRS990EZ/InfoInScheduleOPartIInd | 0 | X |
| IRS990EZ/InfoInScheduleOPartVInd | 0 | X |
| IRS990EZ/LobbyingActivitiesInd | 0 | 0 |
| IRS990EZ/MadeLoansToFromOfficersInd | 0 | 0 |
| IRS990EZ/MethodOfAccountingCashInd | 0 | X |
| IRS990EZ/NetAssetsOrFundBalancesBOYAmt | 0 | 26341 |
| IRS990EZ/NetAssetsOrFundBalancesEOYAmt | 0 | 7532 |
| IRS990EZ/NetAssetsOrFundBalancesGrp/BOYAmt | 0 | 26341 |
| IRS990EZ/NetAssetsOrFundBalancesGrp/EOYAmt | 0 | 7532 |
| IRS990EZ/OccupancyRentUtltsAndMaintAmt | 0 | 1392 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 0 | 40.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 1 | 0.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 2 | 0.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 3 | 0.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 0 | 16200 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 1 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 2 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 3 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt | 0 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt | 1 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt | 2 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt | 3 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt | 0 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt | 1 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt | 2 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt | 3 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 0 | CECILIA PEARSON |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 1 | DR STEPHANIE HIGHTOWER |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 2 | DR TINA SIMPSON |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 3 | LATANYA BAYLES |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 0 | PRESIDENT |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 1 | ADVISOR |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 2 | SECRETARY |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 3 | VICE PRESIDENT |
| IRS990EZ/OperateHospitalInd | 0 | 0 |
| IRS990EZ/Organization501c3Ind | 0 | X |
| IRS990EZ/OrganizationDissolvedEtcInd | 0 | 0 |
| IRS990EZ/OrganizationHadUBIInd | 0 | 0 |
| IRS990EZ/OtherAssetsTotalDetail/BOYAmt | 0 | 0 |
| IRS990EZ/OtherAssetsTotalDetail/EOYAmt | 0 | 3578 |
| IRS990EZ/OtherChangesInNetAssetsAmt | 0 | 3280 |
| IRS990EZ/OtherExpensesTotalAmt | 0 | 25726 |
| IRS990EZ/PartVIHghstPdCntrctProfSrvcTxt | 0 | NONE |
| IRS990EZ/PartVIOfCompOfHghstPdEmplTxt | 0 | NONE |
| IRS990EZ/PoliticalCampaignActyInd | 0 | 0 |
| IRS990EZ/PrimaryExemptPurposeTxt | 0 | TO INFORM AND CONNECT PARENTS TO LOCAL RESOURCES, THROUGH FREE BABY AND MATERNITY EXPOS AND EDUCATIONAL CONFERENCES, IN ORDER TO HELP THEM RAISE HEALTHY, HAPPY FAMILIES. |
| IRS990EZ/PrintingPublicationsPostageAmt | 0 | 2577 |
| IRS990EZ/ProgramServiceRevenueAmt | 0 | 23991 |
| IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt | 0 | FREE BABY AND MATERNITY EXPOS AND EDUCATIONAL CONFERENCES WHICH EXIST TO EDUCATE, INFORM AND CONNECT NEW, EXPECTANT AND HOPEFUL PARENTS WITH LOCAL PARENTING RESOURCES, SUCH AS HEALTHCARE, FINANCIAL, CHILD SAFETY, SPECIAL NEEDS, MOM GROUPS AND PEDIATRIC CARE. |
| IRS990EZ/ProgramSrvcAccomplishmentGrp/GrantsAndAllocationsAmt | 0 | 0 |
| IRS990EZ/ProgramSrvcAccomplishmentGrp/ProgramServiceExpensesAmt | 0 | 46080 |
| IRS990EZ/ProhibitedTaxShelterTransInd | 0 | 0 |
| IRS990EZ/RelatedOrganizationCtrlEntInd | 0 | 0 |
| IRS990EZ/SalariesOtherCompEmplBnftAmt | 0 | 16200 |
| IRS990EZ/ScheduleBNotRequiredInd | 0 | X |
| IRS990EZ/SchoolOperatingInd | 0 | 0 |
| IRS990EZ/SubjectToProxyTaxInd | 0 | 0 |
| IRS990EZ/SumOfTotalLiabilitiesGrp/BOYAmt | 0 | 5164 |
| IRS990EZ/SumOfTotalLiabilitiesGrp/EOYAmt | 0 | 19749 |
| IRS990EZ/TanningServicesProvidedInd | 0 | 0 |
| IRS990EZ/TaxImposedOnOrganizationMgrAmt | 0 | 0 |
| IRS990EZ/TaxImposedUnderIRC4911Amt | 0 | 0 |
| IRS990EZ/TaxImposedUnderIRC4912Amt | 0 | 0 |
| IRS990EZ/TaxImposedUnderIRC4955Amt | 0 | 0 |
| IRS990EZ/TaxReimbursedByOrganizationAmt | 0 | 0 |
| IRS990EZ/TotalExpensesAmt | 0 | 46080 |
| IRS990EZ/TotalProgramServiceExpensesAmt | 0 | 46080 |
| IRS990EZ/TotalRevenueAmt | 0 | 23991 |
| IRS990EZ/TrnsfrExmptNonChrtblRltdOrgInd | 0 | 0 |
| IRS990EZ/TypeOfOrganizationCorpInd | 0 | X |
| IRS990EZ/WebsiteAddressTxt | 0 | WWW.BABYPALOOZA.COM |
| IRS990ScheduleA/AmountsRcvdDsqlfyPersonGrp/TotalAmt | 0 | 0 |
| IRS990ScheduleA/First5Years509Ind | 0 | X |
| IRS990ScheduleA/GrossReceiptsNonUnrltBusGrp/CurrentTaxYearAmt | 0 | 23991 |
| IRS990ScheduleA/GrossReceiptsNonUnrltBusGrp/CurrentTaxYearMinus1YearAmt | 0 | 168420 |
| IRS990ScheduleA/GrossReceiptsNonUnrltBusGrp/TotalAmt | 0 | 192411 |
| IRS990ScheduleA/PubliclySupportedOrg509a2Ind | 0 | X |
| IRS990ScheduleA/PublicSupportTotal509Amt | 0 | 192411 |
| IRS990ScheduleA/SubstAndDsqlfyPrsnsTotGrp/TotalAmt | 0 | 0 |
| IRS990ScheduleA/SubstantialContributorsAmtGrp/TotalAmt | 0 | 0 |
| IRS990ScheduleA/Total509Grp/CurrentTaxYearAmt | 0 | 23991 |
| IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus1YearAmt | 0 | 168420 |
| IRS990ScheduleA/Total509Grp/TotalAmt | 0 | 192411 |
| IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearAmt | 0 | 23991 |
| IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus1YearAmt | 0 | 168420 |
| IRS990ScheduleA/TotalSupportCalendarYearGrp/TotalAmt | 0 | 192411 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 0 | DESCRIPTION: EDITORIAL. AMOUNT: 495. DESCRIPTION: MARKETING. AMOUNT: 7,861. DESCRIPTION: EVENT EXPENSES. AMOUNT: 13,982. DESCRIPTION: BANK FEES. AMOUNT: 41. DESCRIPTION: COMPUTER & EQUIPMENT. AMOUNT: 2,028. DESCRIPTION: OFFICE SUPPLIES. AMOUNT: 919. DESCRIPTION: TAXES & LICENSES. AMOUNT: 200. DESCRIPTION: MISCELLANEOUS. AMOUNT: 200. TOTAL TO FORM 990-EZ, LINE 16: 25,726. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 1 | DESCRIPTION: PRIOR PERIOD ADJUSTMENT. AMOUNT: 3,280. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 2 | DESCRIPTION: ACCOUNTS RECEIVABLE. BEG. OF YEAR AMOUNT: 0. END OF YEAR AMOUNT: 2,500. DESCRIPTION: SOFTWARE. BEG. OF YEAR AMOUNT: 0. END OF YEAR AMOUNT: 1,078. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 3 | DESCRIPTION: DUE TO LIFE STAGES. BEG. OF YEAR AMOUNT: 5,164. END OF YEAR AMOUNT: 19,749. |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 0 | FORM 990-EZ, PART I, LINE 16 - OTHER EXPENSES |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 1 | FORM 990-EZ, PART I, LINE 20 - OTHER CHANGES IN NET ASSETS |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 2 | FORM 990-EZ, PART II, LINE 24 - OTHER ASSETS |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 3 | FORM 990-EZ, PART II, LINE 26 - OTHER LIABILITIES |
| TransferPrsnlBnftContractsDecl/DeclarationDesc | 0 | THE ORGANIZATION DID NOT, DURING THE YEAR, RECEIVE ANY FUNDS, DIRECTLY,OR INDIRECTLY, TO PAY PREMIUMS ON A PERSONAL BENEFIT CONTRACT.THE ORGANIZATION, DID NOT, DURING THE YEAR, PAY ANY PREMIUMS, DIRECTLY,OR INDIRECTLY, ON A PERSONAL BENEFIT CONTRACT. |
| ReturnHeader/BuildTS | 0 | 2020-01-14 16:20:31Z |
| ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd | 0 | 1 |
| ReturnHeader/BusinessOfficerGrp/PersonNm | 0 | CECILIA PEARSON |
| ReturnHeader/BusinessOfficerGrp/PersonTitleTxt | 0 | PRESIDENT |
| ReturnHeader/BusinessOfficerGrp/PhoneNum | 0 | 2054402229 |
| ReturnHeader/BusinessOfficerGrp/SignatureDt | 0 | 2019-11-07 |
| ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt | 0 | BABYPALOOZA INC |
| ReturnHeader/Filer/BusinessNameControlTxt | 0 | BABY |
| ReturnHeader/Filer/EIN | 0 | 811426663 |
| ReturnHeader/Filer/PhoneNum | 0 | 2054402229 |
| ReturnHeader/Filer/USAddress/AddressLine1Txt | 0 | 1500 1ST AVE N NO 86 |
| ReturnHeader/Filer/USAddress/CityNm | 0 | BIRMINGHAM |
| ReturnHeader/Filer/USAddress/StateAbbreviationCd | 0 | AL |
| ReturnHeader/Filer/USAddress/ZIPCd | 0 | 35203 |
| ReturnHeader/FilingSecurityInformation/AtSubmissionCreationDeviceId | 0 | 51A92D7793CFD532A1BDD87C0A7AD88A1CEF3202 |
| ReturnHeader/FilingSecurityInformation/AtSubmissionFilingDeviceId | 0 | 647B4B52B2683D6658376F86114D7345A06982BE |
| ReturnHeader/FilingSecurityInformation/FilingLicenseTypeCd | 0 | P |
| ReturnHeader/FilingSecurityInformation/IPAddress/IPv4AddressTxt | 0 | 209.136.244.2 |
| ReturnHeader/FilingSecurityInformation/IPDt | 0 | 2019-11-07 |
| ReturnHeader/FilingSecurityInformation/IPTimezoneCd | 0 | CS |
| ReturnHeader/FilingSecurityInformation/IPTm | 0 | 14:07:05 |
| ReturnHeader/PreparerFirmGrp/PreparerFirmEIN | 0 | 454084437 |
| ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt | 0 | WARREN AVERETT LLC |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt | 0 | 2500 ACTON ROAD |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm | 0 | BIRMINGHAM |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd | 0 | AL |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd | 0 | 35243 |
| ReturnHeader/PreparerPersonGrp/PhoneNum | 0 | 2059794100 |
| ReturnHeader/PreparerPersonGrp/PreparationDt | 0 | 2019-11-07 |
| ReturnHeader/PreparerPersonGrp/PreparerPersonNm | 0 | MEGAN RANDOLPH |
| ReturnHeader/ReturnTs | 0 | 2019-11-12T09:53:46-06:00 |
| ReturnHeader/ReturnTypeCd | 0 | 990EZ |
| ReturnHeader/TaxPeriodBeginDt | 0 | 2018-01-01 |
| ReturnHeader/TaxPeriodEndDt | 0 | 2018-12-31 |
| ReturnHeader/TaxYr | 0 | 2018 |
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