Civic Intelligence

Metuchen Downtown Alliance a Nj Nonprofit Corporation

990 • Fiscal year 2021 • EIN 81-1396225

Jan 01, 2021 to Dec 31, 2021 • Filed on Nov 02, 2022

Organization Profilewww.downtownmetuchen.org
10 Station Place 3Metuchen, NJ 08840

(732) 515-9660

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

93rd percentile

0.85x

Higher debt load relative to assets than 93% of similar nonprofits.

2021 filings • NTEE C • <$500k nonprofits • Source year 2021

Liabilities / Revenue

89th percentile

0.44x

Higher debt load relative to revenue than 89% of similar nonprofits.

2021 filings • NTEE C • <$500k nonprofits • Source year 2021

Net Margin

24th percentile

-7.1%

Higher net margin than 24% of similar nonprofits.

2021 filings • NTEE C • <$500k nonprofits • Source year 2021

Top Officer Pay

98th percentile

$87,050

Higher top officer pay than 98% of similar nonprofits.

Top officer pay equals 23.7% of source-year revenue.

2021 filings • NTEE C • <$500k nonprofits • Source year 2021

Asset Growth

16th percentile

-18%

Faster asset growth than 16% of similar nonprofits.

2021 filings • NTEE C • <$500k nonprofits • Annualized from 2020 to 2021

Revenue Growth

11th percentile

-65%

Faster revenue growth than 11% of similar nonprofits.

2021 filings • NTEE C • <$500k nonprofits • Annualized from 2020 to 2021

Balance Sheet
Liabilities / Assets93rd percentile

Assets

Down

$190,198

Down $42,814 (-18%) from 2020

Net Assets

Down

$29,075

Down $26,193 (-47%) from 2020

Liabilities

Down

$161,123

Down $16,621 (-9.4%) from 2020

Revenue And Expenses
Liabilities / Revenue89th percentileNet Margin24th percentile

Revenue

Down

$367,537

Down $687,544 (-65%) from 2020

Expenses

Down

$393,730

Down $637,855 (-62%) from 2020

Net Income

Down

-$26,193

Down $49,689 (-211%) from 2020

Historical Trend

Balance Sheet Trend

Asset Growth16th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$300K$200K$100K$0-$100K-$200KAssets 2016: $88,637Liabilities 2016: $10,615Net Assets 2016: $78,0222016Assets 2017: $94,338Liabilities 2017: $7,254Net Assets 2017: $87,0842017Assets 2018: $34,586Liabilities 2018: $15,208Net Assets 2018: $19,3782018Assets 2019: $40,157Liabilities 2019: $8,385Net Assets 2019: $31,7722019Assets 2020: $233,012Liabilities 2020: $177,744Net Assets 2020: $55,2682020Assets 2021: $190,198Liabilities 2021: $161,123Net Assets 2021: $29,0752021Assets 2022: $42,072Liabilities 2022: $206,497Net Assets 2022: -$164,4252022Assets 2023: $199,806Liabilities 2023: $211,469Net Assets 2023: -$11,6632023Assets 2024: $114,191Liabilities 2024: $140,931Net Assets 2024: -$26,7402024

Highlighted filing

2021

Assets$190,198
Liabilities$161,123
Net Assets$29,075
Open 2021 Filing

Operations Trend

Revenue Growth11th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$1.5M$1.0M$500K$0-$500KRevenue 2016: $150,250Expenses 2016: $72,228Net Income 2016: $78,0222016Revenue 2017: $286,193Expenses 2017: $277,131Net Income 2017: $9,0622017Revenue 2018: $311,548Expenses 2018: $370,483Net Income 2018: -$58,9352018Revenue 2019: $360,127Expenses 2019: $347,733Net Income 2019: $12,3942019Revenue 2020: $1,055,081Expenses 2020: $1,031,585Net Income 2020: $23,4962020Revenue 2021: $367,537Expenses 2021: $393,730Net Income 2021: -$26,1932021Revenue 2022: $636,875Expenses 2022: $830,375Net Income 2022: -$193,5002022Revenue 2023: $915,109Expenses 2023: $762,347Net Income 2023: $152,7622023Revenue 2024: $553,474Expenses 2024: $568,551Net Income 2024: -$15,0772024

Highlighted filing

2021

Revenue$367,537
Expenses$393,730
Net Income-$26,193
Open 2021 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2021 to Dec 31, 2021
Signed
Nov 2, 2022
Return Version
2021v4.1
Gross Receipts
$367,537
Mission and Program Overview

Mission

The Metuchen Downtown Alliance is a volunteer-based, non-profit downtown management corporation dedicated to the promotion and revitalization of the designated Metuchen business district (the District) in partnership with stakeholders,residents, municipal government and other organizations. The Metuchen Downtown Alliances mission is threefold:1. To support a healthy, diverse business climate through promotion and marketing of existing businesses and attracting new complimentary businesses.2. To effect visible, tangible improvements to the District through streetscape beautification, cleanliness and public art.3. To create experiences to draw more customers to the District by coordinating, sponsoring and promoting programs and events.

The Metuchen Downtown Alliance is a volunteer-based, non-profit downtown management corporation dedicated to the promotion and revitalization of the designated Metuchen business district.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$232,809$189,196▼ $43,613
Land, Buildings, and Equipment, Net$203$1,002▲ $799
Savings and Temporary Cash Investments-$0-
Accounts Receivable-$0-
Other Notes and Loans Receivable, Net-$0-
Pledges and Grants Receivable-$0-
Receivable From Disqualified Prsn-$0-
Receivables From Officers Etc-$0-
Investments Other Securities-$0-
Investments Program Related-$0-
Investments in Publicly Traded Securities-$0-
Intangible Assets-$0-
Inventories for Sale or Use-$0-
Prepaid Expenses and Deferred Charges-$0-
Total Assets$233,012$190,198▼ $42,814
Other Assets Total-$0-
Liabilities
Unsecured Notes Loans Payable$167,468$150,000▼ $17,468
Accounts Payable and Accrued Expenses$10,276$11,123▲ $847
Total Liabilities$177,744$161,123▼ $16,621
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$55,268$29,075▼ $26,193
Total Net Assets Fund Balance$55,268$29,075▼ $26,193
Total Liabilities and Net Assets / Fund Balance$233,012$190,198▼ $42,814

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$1,002$1,801$2,803
Compensation and Service Providers
Top Officer Pay98th percentile

Employees

NameTitleFull / Part TimeBaseTotal
Isaac D KremerExec. DirectorFT$87,050$87,050

Board Members and Trustees

NameTitle
Eric BergerChairman
Bobbie TheivakumaranVice Chairman
Diana CallinanTrustee
Garry WadeTrustee
Gary TilborTrustee
Jenny LaiTrustee
Leon SchwartzTrustee
Linda KoskoskiTrustee
Mark HarrisTrustee
Moshe AtzbiTrustee
Jay MuldoonSecretary
Stuart SchoolerTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$367,537
Program Service Revenue
$0
Investment Income
$0
Other Revenue
$0
All Other Contributions
$41,570
Change in Net Assets
$-26,193
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$306,680
Salaries, Compensation, and Employee Benefits$87,050
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Fees for Services Other$177,412$54,785-$232,197
Current Officers, Directors, Trustees, and Key Employees-$87,050-$87,050
Advertising$40,243--$40,243
Occupancy-$10,800-$10,800
Insurance-$3,685-$3,685
Office Expenses-$3,630-$3,630
Travel-$2,233-$2,233
Other Expenses-$1,375-$1,375
Depreciation Depletion-$799-$799
Total Functional Expenses$217,655$176,075$0$393,730
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Receivables from Disqualified Persons-$0-
Receivables from Officers, Directors, Trustees, and Key Employees-$0-
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Line 11B: Form 990 Review Process

“The Board reviewed the Form 990 for the accuracy and effectiveness of the form in conveying the organization's mission, activities, accomplishments, finances, compensation and business relationships and transactions. Board review helped to ensure that the Board is proactive, informed, and engaged in ensuring that the organization continues to be organized and operated exclusively for exempt purposes.”

Form 990, Part VI, Line 19: Other Organization Documents Publicly Available

“Minutes are kept for meetings of the Board of Trustees are available for public review. An Annual Report is prepared each year and released at our Annual Meeting in January of the following year. A 5-year strategic plan was developed and approved in August 2017. All of these documents are posted to our website and available for public review.”

Filing and Contact Details

Filer

Filer Name
Metuchen Downtown Alliance
EIN
81-1396225
Phone
7325159660
Address
10 Station Place 3, Metuchen, NJ 08840

Signing Officer

Name
Dawn Mackey
Title
Executive Director
Signed
2022-11-02
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Isaac D Kremer
Formed
2016
Legal Domicile
Nj
Voting Board Members
12
Independent Board Members
12
Employees
1
Volunteers
142

Preparer

Firm
HRONICH & COMPANY CPAs
Address
505 Main Street 2 Fl Suite 2, Metuchen, NJ 08840
Preparer
Michael A Hronich CPA
Phone
7322050200
Supplemental Narrative

Additional Explanations

Form 990, Part III, Line 4D: Other Program Services Description

“OTHER PROGRAM SERVICES 4: Other Services: Promote economic vitality of the District, business growth and revitalization, and cooperation among businesses, residents, and municipal government and other public institutions.”

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IRS990/NetAssetsOrFundBalancesEOYAmt029075
IRS990/NetGainOrLossInvestmentsGrp/TotalRevenueColumnAmt00
IRS990/NetIncmFromFundraisingEvtGrp/TotalRevenueColumnAmt00
IRS990/NetIncomeFromGamingGrp/TotalRevenueColumnAmt00
IRS990/NetIncomeOrLossGrp/TotalRevenueColumnAmt00
IRS990/NetRentalIncomeOrLossGrp/TotalRevenueColumnAmt00
IRS990/NoDonorRestrictionNetAssetsGrp/BOYAmt055268
IRS990/NoDonorRestrictionNetAssetsGrp/EOYAmt029075
IRS990/NoListedPersonsCompensatedInd0X
IRS990/NondeductibleContributionsInd0false
IRS990/OccupancyGrp/ManagementAndGeneralAmt010800
IRS990/OccupancyGrp/TotalAmt010800
IRS990/OfficeExpensesGrp/ManagementAndGeneralAmt03630
IRS990/OfficeExpensesGrp/TotalAmt03630
IRS990/OfficerMailingAddressInd0false
IRS990/OperateHospitalInd0false
IRS990/Organization501c3Ind0X
IRS990/OrganizationFollowsFASB117Ind0X
IRS990/OtherAssetsTotalGrp/EOYAmt00
IRS990/OtherEmployeeBenefitsGrp/TotalAmt00
IRS990/OtherExpensesGrp/Desc0Communications
IRS990/OtherExpensesGrp/Desc1Volunteer training
IRS990/OtherExpensesGrp/Desc2Utilities
IRS990/OtherExpensesGrp/Desc3Dues and subscriptions
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt06143
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt13817
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt21758
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt31375
IRS990/OtherExpensesGrp/TotalAmt06143
IRS990/OtherExpensesGrp/TotalAmt13817
IRS990/OtherExpensesGrp/TotalAmt21758
IRS990/OtherExpensesGrp/TotalAmt31375
IRS990/OtherRevenueTotalAmt00
IRS990/OtherSalariesAndWagesGrp/TotalAmt00
IRS990/OthNotesLoansReceivableNetGrp/EOYAmt00
IRS990/OwnWebsiteInd0X
IRS990/PartialLiquidationInd0false
IRS990/PaymentsToAffiliatesGrp/TotalAmt00
IRS990/PayPremiumsPrsnlBnftCntrctInd0false
IRS990/PayrollTaxesGrp/TotalAmt00
IRS990/PensionPlanContributionsGrp/TotalAmt00
IRS990/PledgesAndGrantsReceivableGrp/EOYAmt00
IRS990/PoliticalCampaignActyInd0false
IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt00
IRS990/PrincipalOfficerNm0Isaac D Kremer
IRS990/ProfessionalFundraisingInd0false
IRS990/ProgSrvcAccomActy2Grp/Desc0Marketing: Increased earned and unearned media coverage for the Downtown District and businesses. Digital media strategy resulted in growth on platforms between 34.7% and 87.7% year over year. Retail promotions attracted people downtown and made cash registers ring for businesses. These included: Buy Me Love, Food Pantry Takeover on the Plaza, Socially Distant NYE, Small Business Saturday, and Twas the Weekend Before Christmas.
IRS990/ProgSrvcAccomActy3Grp/Desc0Placemaking: Improved streets, sidewalks and storefronts through providing design assistance and offering matching grants to businesses and owners for making improvements. Also, coordinated planting and maintenance for 50 downtown planters. Commissioned several public art projects.
IRS990/ProhibitedTaxShelterTransInd0false
IRS990/PYContributionsGrantsAmt01055081
IRS990/PYExcessBenefitTransInd0false
IRS990/PymtTravelEntrtnmntPubOfclGrp/TotalAmt00
IRS990/PYOtherExpensesAmt0946879
IRS990/PYRevenuesLessExpensesAmt023496
IRS990/PYSalariesCompEmpBnftPaidAmt084706
IRS990/PYTotalExpensesAmt01031585
IRS990/PYTotalRevenueAmt01055081
IRS990/QuidProQuoContributionsInd0false
IRS990/RcvblFromDisqualifiedPrsnGrp/EOYAmt00
IRS990/RcvFndsToPayPrsnlBnftCntrctInd0false
IRS990/ReceivablesFromOfficersEtcGrp/EOYAmt00
IRS990/ReconcilationRevenueExpnssAmt0-26193
IRS990/RegularMonitoringEnfrcInd0true
IRS990/RelatedEntityInd0false
IRS990/RelatedOrganizationCtrlEntInd0false
IRS990/ReportInvestmentsOtherSecInd0false
IRS990/ReportLandBuildingEquipmentInd0true
IRS990/ReportOtherAssetsInd0false
IRS990/ReportOtherLiabilitiesInd0false
IRS990/ReportProgramRelatedInvstInd0false
IRS990/RoyaltiesGrp/TotalAmt00
IRS990/RoyaltiesRevenueGrp/TotalRevenueColumnAmt00
IRS990/SavingsAndTempCashInvstGrp/EOYAmt00
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearAmt0350070
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus1YearAmt01055081
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus2YearsAmt0360128
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus3YearsAmt0311548
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus4YearsAmt0286193
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/TotalAmt02363020
IRS990ScheduleA/GovtFurnSrvcFcltsVl170Grp/TotalAmt00
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IRS990ScheduleA/OtherIncome170Grp/TotalAmt00
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IRS990ScheduleA/PublicSupportPY170Pct01.00000
IRS990ScheduleA/PublicSupportTotal170Amt02363020
IRS990ScheduleA/SubstantialContributorsTotAmt00
IRS990ScheduleA/TaxRevLeviedOrgnztnlBnft170Grp/TotalAmt00
IRS990ScheduleA/ThirtyThrPctSuprtTestsCY170Ind0X
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearAmt0350070
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus1YearAmt01055081
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus2YearsAmt0360128
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus3YearsAmt0311548
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus4YearsAmt0286193
IRS990ScheduleA/TotalCalendarYear170Grp/TotalAmt02363020
IRS990ScheduleA/TotalSupportAmt02363020
IRS990ScheduleA/UnrelatedBusinessNetIncm170Grp/TotalAmt00
IRS990/ScheduleBRequiredInd0false
IRS990ScheduleD/EquipmentGrp/BookValueAmt01002
IRS990ScheduleD/EquipmentGrp/DepreciationAmt01801
IRS990ScheduleD/EquipmentGrp/OtherCostOrOtherBasisAmt02803
IRS990ScheduleD/TotalBookValueLandBuildingsAmt01002
IRS990/ScheduleJRequiredInd0false
IRS990/ScheduleORequiredInd0true
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0OTHER PROGRAM SERVICES 4: Other Services: Promote economic vitality of the District, business growth and revitalization, and cooperation among businesses, residents, and municipal government and other public institutions.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1The Board reviewed the Form 990 for the accuracy and effectiveness of the form in conveying the organization's mission, activities, accomplishments, finances, compensation and business relationships and transactions. Board review helped to ensure that the Board is proactive, informed, and engaged in ensuring that the organization continues to be organized and operated exclusively for exempt purposes.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2Minutes are kept for meetings of the Board of Trustees are available for public review. An Annual Report is prepared each year and released at our Annual Meeting in January of the following year. A 5-year strategic plan was developed and approved in August 2017. All of these documents are posted to our website and available for public review.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Form 990, Part III, Line 4d: Other Program Services Description
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Form 990, Part VI, Line 11b: Form 990 Review Process
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2Form 990, Part VI, Line 19: Other Organization Documents Publicly Available
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IRS990/SignificantChangeInd0false
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IRS990/StatesWhereCopyOfReturnIsFldCd0NJ
IRS990/SubjectToExcsTaxNetInvstIncInd0false
IRS990/SubjectToProxyTaxInd0false
IRS990/SubjToTaxRmnrtnExPrchtPymtInd0false
IRS990/TaxablePartyNotificationInd0false
IRS990/TaxExemptBondsInd0false
IRS990/TerminateOperationsInd0false
IRS990/TotalAssetsBOYAmt0233012
IRS990/TotalAssetsEOYAmt0190198
IRS990/TotalAssetsGrp/BOYAmt0233012
IRS990/TotalAssetsGrp/EOYAmt0190198
IRS990/TotalCompGreaterThan150KInd0false
IRS990/TotalContributionsAmt0367537
IRS990/TotalEmployeeCnt01
IRS990/TotalFunctionalExpensesGrp/FundraisingAmt00
IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt0176075
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt0217655
IRS990/TotalFunctionalExpensesGrp/TotalAmt0393730
IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesBOYAmt0177744
IRS990/TotalLiabilitiesEOYAmt0161123
IRS990/TotalLiabilitiesGrp/BOYAmt0177744
IRS990/TotalLiabilitiesGrp/EOYAmt0161123
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt055268
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt029075
IRS990/TotalProgramServiceExpensesAmt0217655
IRS990/TotalProgramServiceRevenueAmt00
IRS990/TotalReportableCompFromOrgAmt087050
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt0367537
IRS990/TotalVolunteersCnt0142
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt0233012
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt0190198
IRS990/TravelGrp/ManagementAndGeneralAmt02233
IRS990/TravelGrp/TotalAmt02233
IRS990/TrnsfrExmptNonChrtblRltdOrgInd0false
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd0false

Document Assets

No mirrored PDF or thumbnail assets are attached yet.

Filings

Displayed year

2021 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$190,198
Liabilities
$161,123
Net assets
$29,075
Revenue
$367,537
Expenses
$393,730
Net income
-$26,193
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.11$0.14$0.03$0.55$0.57$0.02
2023XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.20$0.21$0.01$0.92$0.76$0.15
2022Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.04$0.21$0.16$0.64$0.83$0.19
2021Detailed filing. Detailed filing data is available for this year.$0.19$0.16$0.03$0.37$0.39$0.03
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.23$0.18$0.06$1.06$1.03$0.02
2019XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.04$0.01$0.03$0.36$0.35$0.01
2018Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.03$0.02$0.02$0.31$0.37$0.06
2017XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.09$0.01$0.09$0.29$0.28$0.01
2016XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.09$0.01$0.08$0.15$0.07$0.08