Civic Intelligence

Metuchen Downtown Alliance a Nj Nonprofit Corporation

990 • Fiscal year 2019 • EIN 81-1396225

Jan 01, 2019 to Dec 31, 2019 • Filed on Nov 15, 2020

Organization Profilewww.downtownmetuchen.org
10 Station PlaceMetuchen, NJ 08840

(732) 515-9660

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

84th percentile

0.21x

Higher debt load relative to assets than 84% of similar nonprofits.

2019 filings • NTEE C • <$500k nonprofits • Source year 2019

Liabilities / Revenue

67th percentile

0.02x

Higher debt load relative to revenue than 67% of similar nonprofits.

2019 filings • NTEE C • <$500k nonprofits • Source year 2019

Net Margin

49th percentile

3.4%

Higher net margin than 49% of similar nonprofits.

2019 filings • NTEE C • <$500k nonprofits • Source year 2019

Top Officer Pay

96th percentile

$78,677

Higher top officer pay than 96% of similar nonprofits.

Top officer pay equals 21.8% of source-year revenue.

2019 filings • NTEE C • <$500k nonprofits • Source year 2019

Asset Growth

67th percentile

16%

Faster asset growth than 67% of similar nonprofits.

2019 filings • NTEE C • <$500k nonprofits • Annualized from 2018 to 2019

Revenue Growth

65th percentile

16%

Faster revenue growth than 65% of similar nonprofits.

2019 filings • NTEE C • <$500k nonprofits • Annualized from 2018 to 2019

Balance Sheet
Liabilities / Assets84th percentile

Assets

Up

$40,157

Up $5,571 (+16%) from 2018

Net Assets

Up

$31,772

Up $12,394 (+64%) from 2018

Liabilities

Down

$8,385

Down $6,823 (-45%) from 2018

Revenue And Expenses
Liabilities / Revenue67th percentileNet Margin49th percentile

Revenue

Up

$360,127

Up $48,579 (+16%) from 2018

Expenses

Down

$347,733

Down $22,750 (-6.1%) from 2018

Net Income

Up

$12,394

Up $71,329 (+121%) from 2018

Historical Trend

Balance Sheet Trend

Asset Growth67th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$300K$200K$100K$0-$100K-$200KAssets 2016: $88,637Liabilities 2016: $10,615Net Assets 2016: $78,0222016Assets 2017: $94,338Liabilities 2017: $7,254Net Assets 2017: $87,0842017Assets 2018: $34,586Liabilities 2018: $15,208Net Assets 2018: $19,3782018Assets 2019: $40,157Liabilities 2019: $8,385Net Assets 2019: $31,7722019Assets 2020: $233,012Liabilities 2020: $177,744Net Assets 2020: $55,2682020Assets 2021: $190,198Liabilities 2021: $161,123Net Assets 2021: $29,0752021Assets 2022: $42,072Liabilities 2022: $206,497Net Assets 2022: -$164,4252022Assets 2023: $199,806Liabilities 2023: $211,469Net Assets 2023: -$11,6632023Assets 2024: $114,191Liabilities 2024: $140,931Net Assets 2024: -$26,7402024

Highlighted filing

2019

Assets$40,157
Liabilities$8,385
Net Assets$31,772
Open 2019 Filing

Operations Trend

Revenue Growth65th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$1.5M$1.0M$500K$0-$500KRevenue 2016: $150,250Expenses 2016: $72,228Net Income 2016: $78,0222016Revenue 2017: $286,193Expenses 2017: $277,131Net Income 2017: $9,0622017Revenue 2018: $311,548Expenses 2018: $370,483Net Income 2018: -$58,9352018Revenue 2019: $360,127Expenses 2019: $347,733Net Income 2019: $12,3942019Revenue 2020: $1,055,081Expenses 2020: $1,031,585Net Income 2020: $23,4962020Revenue 2021: $367,537Expenses 2021: $393,730Net Income 2021: -$26,1932021Revenue 2022: $636,875Expenses 2022: $830,375Net Income 2022: -$193,5002022Revenue 2023: $915,109Expenses 2023: $762,347Net Income 2023: $152,7622023Revenue 2024: $553,474Expenses 2024: $568,551Net Income 2024: -$15,0772024

Highlighted filing

2019

Revenue$360,127
Expenses$347,733
Net Income$12,394
Open 2019 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2019 to Dec 31, 2019
Signed
Nov 15, 2020
Return Version
2019v5.0
Gross Receipts
$360,127
Mission and Program Overview

Mission

The Metuchen Downtown Alliance is a volunteer-based, non-profit downtown management corporation dedicated to the promotion and revitalization of the designated Metuchen business district (the District) in partnership with stakeholders,residents, municipal government and other organizations. The Metuchen Downtown Alliances mission is threefold:1. To support a healthy, diverse business climate through promotion and marketing of existing businesses and attracting new complimentary businesses.2. To effect visible, tangible improvements to the District through streetscape beautification, cleanliness and public art.3. To create experiences to draw more customers to the District by coordinating, sponsoring and promoting programs and events.

The Metuchen Downtown Alliance is a volunteer-based, non-profit downtown management corporation dedicated to the promotion and revitalization of the designated Metuchen business district.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$33,661$39,155▲ $5,494
Land, Buildings, and Equipment, Net$925$1,002▲ $77
Savings and Temporary Cash Investments-$0-
Accounts Receivable-$0-
Other Notes and Loans Receivable, Net-$0-
Pledges and Grants Receivable-$0-
Receivable From Disqualified Prsn-$0-
Receivables From Officers Etc-$0-
Investments Other Securities-$0-
Investments Program Related-$0-
Investments in Publicly Traded Securities-$0-
Intangible Assets-$0-
Inventories for Sale or Use-$0-
Prepaid Expenses and Deferred Charges-$0-
Total Assets$34,586$40,157▲ $5,571
Other Assets Total-$0-
Liabilities
Accounts Payable and Accrued Expenses$15,208$8,385▼ $6,823
Total Liabilities$15,208$8,385▼ $6,823
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$19,378$31,772▲ $12,394
Total Net Assets Fund Balance$19,378$31,772▲ $12,394
Total Liabilities and Net Assets / Fund Balance$34,586$40,157▲ $5,571

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$1,002$722$1,724
Compensation and Service Providers
Top Officer Pay96th percentile

Employees

NameTitleFull / Part TimeBaseTotal
Isaac D KremerExec. DirectorFT$78,677$78,677

Board Members and Trustees

NameTitle
Eric BergerChairman
Bobbie TheivakumaranVice Chairman
Diana CallinanTrustee
Garry WadeTrustee
Gary TilborTrustee
Jenny LaiTrustee
Leon SchwartzTrustee
Linda KoskoskiTrustee
Mark HarrisTrustee
Moshe AtzbiTrustee
Jay MuldoonSecretary
Stuart SchoolerTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$360,127
Program Service Revenue
$0
Investment Income
$0
Other Revenue
$0
All Other Contributions
$39,952
Change in Net Assets
$12,394
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$261,860
Salaries, Compensation, and Employee Benefits$85,873
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Fees for Services Other$145,595--$145,595
Current Officers, Directors, Trustees, and Key Employees-$78,677-$78,677
Advertising$40,745--$40,745
Fees for Services Accounting-$17,685-$17,685
Occupancy-$11,700-$11,700
Payroll Taxes-$7,196-$7,196
Conferences and Meetings-$6,065-$6,065
All Other Expenses-$5,805-$5,805
Travel-$5,239-$5,239
Insurance-$4,152-$4,152
Office Expenses-$2,864-$2,864
Other Expenses-$1,833-$1,833
Depreciation Depletion-$799-$799
Total Functional Expenses$186,340$161,393$0$347,733
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Receivables from Disqualified Persons-$0-
Receivables from Officers, Directors, Trustees, and Key Employees-$0-
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Line 11B: Form 990 Review Process

“The Board reviewed the Form 990 for the accuracy and effectiveness of the form in conveying the organization's mission, activities, accomplishments, finances, compensation and business relationships and transactions. Board review helped to ensure that the Board is proactive, informed, and engaged in ensuring that the organization continues to be organized and operated exclusively for exempt purposes.”

Form 990, Part VI, Line 19: Other Organization Documents Publicly Available

“Minutes are kept for meetings of the Board of Trustees are available for public review. An Annual Report is prepared each year and released at our Annual Meeting in January of the following year. A 5-year strategic plan was developed and approved in August 2017. All of these documents are posted to our website and available for public review.”

Filing and Contact Details

Filer

Filer Name
Metuchen Downtown Alliance
EIN
81-1396225
Phone
7325159660
Address
10 Station Place, Metuchen, NJ 08840

Signing Officer

Name
Isaac D Kremer
Title
Executive Director
Signed
2020-11-15
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Isaac D Kremer
Formed
2016
Legal Domicile
Nj
Voting Board Members
12
Independent Board Members
12
Employees
1
Volunteers
142

Preparer

Firm
HRONICH & COMPANY CPAs
Address
505 Main Street 2 Fl Suite 2, Metuchen, NJ 08840
Preparer
Michael A Hronich CPA
Phone
7322050200
Supplemental Narrative

Additional Explanations

Form 990, Part III, Line 4D: Other Program Services Description

“OTHER PROGRAM SERVICES 4: Other Services: Promote economic vitality of the District, business growth and revitalization, and cooperation among businesses, residents, and municipal government and other public institutions.”

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IRS990/MissionDesc0The Metuchen Downtown Alliance is a volunteer-based, non-profit downtown management corporation dedicated to the promotion and revitalization of the designated Metuchen business district.
IRS990/MoreThan5000KToIndividualsInd0false
IRS990/MoreThan5000KToOrgInd0false
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IRS990/NetAssetsOrFundBalancesEOYAmt031772
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IRS990/NetIncmFromFundraisingEvtGrp/TotalRevenueColumnAmt00
IRS990/NetIncomeFromGamingGrp/TotalRevenueColumnAmt00
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IRS990/NoDonorRestrictionNetAssetsGrp/BOYAmt019378
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IRS990/NoListedPersonsCompensatedInd0X
IRS990/NondeductibleContributionsInd0false
IRS990/OccupancyGrp/ManagementAndGeneralAmt011700
IRS990/OccupancyGrp/TotalAmt011700
IRS990/OfficeExpensesGrp/ManagementAndGeneralAmt02864
IRS990/OfficeExpensesGrp/TotalAmt02864
IRS990/OfficerMailingAddressInd0false
IRS990/OperateHospitalInd0false
IRS990/Organization501c3Ind0X
IRS990/OrganizationFollowsFASB117Ind0X
IRS990/OtherAssetsTotalGrp/EOYAmt00
IRS990/OtherEmployeeBenefitsGrp/TotalAmt00
IRS990/OtherExpensesGrp/Desc0Communications
IRS990/OtherExpensesGrp/Desc1Volunteer training
IRS990/OtherExpensesGrp/Desc2Dues and subscriptions
IRS990/OtherExpensesGrp/Desc3Miscellaneous
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt013726
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt13743
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt21909
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt31833
IRS990/OtherExpensesGrp/TotalAmt013726
IRS990/OtherExpensesGrp/TotalAmt13743
IRS990/OtherExpensesGrp/TotalAmt21909
IRS990/OtherExpensesGrp/TotalAmt31833
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IRS990/OthNotesLoansReceivableNetGrp/EOYAmt00
IRS990/OwnWebsiteInd0X
IRS990/PartialLiquidationInd0false
IRS990/PaymentsToAffiliatesGrp/TotalAmt00
IRS990/PayPremiumsPrsnlBnftCntrctInd0false
IRS990/PayrollTaxesGrp/ManagementAndGeneralAmt07196
IRS990/PayrollTaxesGrp/TotalAmt07196
IRS990/PensionPlanContributionsGrp/TotalAmt00
IRS990/PledgesAndGrantsReceivableGrp/EOYAmt00
IRS990/PoliticalCampaignActyInd0false
IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt00
IRS990/PrincipalOfficerNm0Isaac D Kremer
IRS990/ProfessionalFundraisingInd0false
IRS990/ProgSrvcAccomActy2Grp/Desc0Marketing: Increased earned and unearned media coverage for the Downtown District and businesses. Digital media strategy resulted in growth on platforms between 18.5% and 29.9% year over year. Retail promotions attracted people downtown and made cash registers ring for businesses. These included: Downtown Loves Moms, Pre-Prom, Downtown Loves Dads, Movies Under the Stars, Downtown Rumble, Haunted Downtown, Small Business Saturday, and New Year Celebration on the Plaza.
IRS990/ProgSrvcAccomActy3Grp/Desc0Placemaking: Improved streets, sidewalks and storefronts through providing design assistance and offering matching grants to businesses and owners for making improvements. Also, coordinated planting and maintenance for 50 downtown planters. Commissioned several public art projects.
IRS990/ProhibitedTaxShelterTransInd0false
IRS990/PYContributionsGrantsAmt0311548
IRS990/PYExcessBenefitTransInd0false
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IRS990/PYOtherExpensesAmt0292224
IRS990/PYRevenuesLessExpensesAmt0-58935
IRS990/PYSalariesCompEmpBnftPaidAmt078259
IRS990/PYTotalExpensesAmt0370483
IRS990/PYTotalRevenueAmt0311548
IRS990/QuidProQuoContributionsInd0false
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IRS990/RcvFndsToPayPrsnlBnftCntrctInd0false
IRS990/ReceivablesFromOfficersEtcGrp/EOYAmt00
IRS990/ReconcilationRevenueExpnssAmt012394
IRS990/RegularMonitoringEnfrcInd0true
IRS990/RelatedEntityInd0false
IRS990/RelatedOrganizationCtrlEntInd0false
IRS990/ReportInvestmentsOtherSecInd0false
IRS990/ReportLandBuildingEquipmentInd0true
IRS990/ReportOtherAssetsInd0false
IRS990/ReportOtherLiabilitiesInd0false
IRS990/ReportProgramRelatedInvstInd0false
IRS990/RoyaltiesGrp/TotalAmt00
IRS990/RoyaltiesRevenueGrp/TotalRevenueColumnAmt00
IRS990/SavingsAndTempCashInvstGrp/EOYAmt00
IRS990ScheduleA/First5Years170Ind0X
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IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus2YearsAmt0286193
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus3YearsAmt0150250
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IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearAmt0360128
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus1YearAmt0311548
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus2YearsAmt0286193
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus3YearsAmt0150250
IRS990ScheduleA/TotalCalendarYear170Grp/TotalAmt01108119
IRS990ScheduleA/TotalSupportAmt01108119
IRS990ScheduleA/UnrelatedBusinessNetIncm170Grp/TotalAmt00
IRS990/ScheduleBRequiredInd0false
IRS990ScheduleD/EquipmentGrp/BookValueAmt01002
IRS990ScheduleD/EquipmentGrp/DepreciationAmt0722
IRS990ScheduleD/EquipmentGrp/OtherCostOrOtherBasisAmt01724
IRS990ScheduleD/TotalBookValueLandBuildingsAmt01002
IRS990/ScheduleJRequiredInd0false
IRS990/ScheduleORequiredInd0true
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0OTHER PROGRAM SERVICES 4: Other Services: Promote economic vitality of the District, business growth and revitalization, and cooperation among businesses, residents, and municipal government and other public institutions.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1The Board reviewed the Form 990 for the accuracy and effectiveness of the form in conveying the organization's mission, activities, accomplishments, finances, compensation and business relationships and transactions. Board review helped to ensure that the Board is proactive, informed, and engaged in ensuring that the organization continues to be organized and operated exclusively for exempt purposes.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2Minutes are kept for meetings of the Board of Trustees are available for public review. An Annual Report is prepared each year and released at our Annual Meeting in January of the following year. A 5-year strategic plan was developed and approved in August 2017. All of these documents are posted to our website and available for public review.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Form 990, Part III, Line 4d: Other Program Services Description
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Form 990, Part VI, Line 11b: Form 990 Review Process
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2Form 990, Part VI, Line 19: Other Organization Documents Publicly Available
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IRS990/StatesWhereCopyOfReturnIsFldCd0NJ
IRS990/SubjectToExcsTaxNetInvstIncInd0false
IRS990/SubjectToProxyTaxInd0false
IRS990/SubjToTaxRmnrtnExPrchtPymtInd0false
IRS990/TaxablePartyNotificationInd0false
IRS990/TaxExemptBondsInd0false
IRS990/TerminateOperationsInd0false
IRS990/TotalAssetsBOYAmt034586
IRS990/TotalAssetsEOYAmt040157
IRS990/TotalAssetsGrp/BOYAmt034586
IRS990/TotalAssetsGrp/EOYAmt040157
IRS990/TotalCompGreaterThan150KInd0false
IRS990/TotalContributionsAmt0360127
IRS990/TotalEmployeeCnt01
IRS990/TotalFunctionalExpensesGrp/FundraisingAmt00
IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt0161393
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt0186340
IRS990/TotalFunctionalExpensesGrp/TotalAmt0347733
IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesBOYAmt015208
IRS990/TotalLiabilitiesEOYAmt08385
IRS990/TotalLiabilitiesGrp/BOYAmt015208
IRS990/TotalLiabilitiesGrp/EOYAmt08385
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt019378
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt031772
IRS990/TotalProgramServiceExpensesAmt0186340
IRS990/TotalProgramServiceRevenueAmt00
IRS990/TotalReportableCompFromOrgAmt078677
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt0360127
IRS990/TotalVolunteersCnt0142
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt034586
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt040157
IRS990/TravelGrp/ManagementAndGeneralAmt05239
IRS990/TravelGrp/TotalAmt05239
IRS990/TrnsfrExmptNonChrtblRltdOrgInd0false
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd0false

Document Assets

No mirrored PDF or thumbnail assets are attached yet.

Filings

Displayed year

2019 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$40,157
Liabilities
$8,385
Net assets
$31,772
Revenue
$360,127
Expenses
$347,733
Net income
$12,394
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.11$0.14$0.03$0.55$0.57$0.02
2023XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.20$0.21$0.01$0.92$0.76$0.15
2022Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.04$0.21$0.16$0.64$0.83$0.19
2021XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.19$0.16$0.03$0.37$0.39$0.03
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.23$0.18$0.06$1.06$1.03$0.02
2019Detailed filing. Detailed filing data is available for this year.$0.04$0.01$0.03$0.36$0.35$0.01
2018Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.03$0.02$0.02$0.31$0.37$0.06
2017XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.09$0.01$0.09$0.29$0.28$0.01
2016XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.09$0.01$0.08$0.15$0.07$0.08
Peer Organizations

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