Civic Intelligence

Charity on Top Foundation Inc

EIN 81-1198370 • 501(c)3 • Pasadena, CA

Profile

Charity on top helps donors give meaningful gifts to 1.8 million charities through direct donations and charity on top gift cards. Charity on top also provides nonprofit consulting to companies and new charities, and offers benefits and support to other charitable organizations.

177 E Colorado Blvd Ste 200Pasadena, CA 91105

charityontop.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

94th percentile

1.18x

Higher debt load relative to assets than 94% of similar nonprofits.

501(c)3 • <$500k nonprofits • Source year 2023

Liabilities / Revenue

97th percentile

2.59x

Higher debt load relative to revenue than 97% of similar nonprofits.

501(c)3 • <$500k nonprofits • Source year 2023

Net Margin

10th percentile

-95%

Higher net margin than 10% of similar nonprofits.

501(c)3 • <$500k nonprofits • Source year 2023

Top Officer Pay

Score unavailable

No value available

No filing with officer rows is available for this organization yet.

Asset Growth

82nd percentile

33%

Faster asset growth than 82% of similar nonprofits.

501(c)3 • <$500k nonprofits • Annualized from 2022 to 2023

Revenue Growth

10th percentile

-75%

Faster revenue growth than 10% of similar nonprofits.

501(c)3 • <$500k nonprofits • Annualized from 2022 to 2023

Assets

Down

$398,398

Down $98,721 (-20%) from 2023

Liabilities

Up

$663,176

Up $74,795 (+13%) from 2023

Net Assets

Down

-$264,778

Down $173,516 (-190%) from 2023

Revenue

Up

$382,021

Up $154,773 (+68%) from 2023

Expenses

Up

$568,683

Up $125,357 (+28%) from 2023

Net Income

Up

-$186,662

Up $29,416 (+14%) from 2023

Trend Graphs

Balance Sheet Trend

Grouped bars show assets, liabilities, and net assets across loaded filings.

$1.0M$500K$0-$500KAssets 2017: $5,897Liabilities 2017: $23,1032017Assets 2018: $118,637Liabilities 2018: $158,5992018Assets 2019: $155,320Liabilities 2019: $109,151Net Assets 2019: $46,1692019Assets 2020: $651,856Liabilities 2020: $568,709Net Assets 2020: $83,1472020Assets 2021: $310,662Liabilities 2021: $491,111Net Assets 2021: -$180,4492021Assets 2022: $396,800Liabilities 2022: $272,036Net Assets 2022: $124,7642022Assets 2023: $497,119Liabilities 2023: $588,381Net Assets 2023: -$91,2622023Assets 2024: $398,398Liabilities 2024: $663,176Net Assets 2024: -$264,7782024

Highlighted filing

2024

Assets$398,398
Liabilities$663,176
Net Assets-$264,778

Operations Trend

Revenue, expenses, and net income by year, with the latest filing highlighted.

$1.5M$1.0M$500K$0-$500KRevenue 2017: $58,117Expenses 2017: $53,635Net Income 2017: $4,4822017Revenue 2018: $226,464Expenses 2018: $168,292Net Income 2018: $58,1722018Revenue 2019: $398,993Expenses 2019: $312,862Net Income 2019: $86,1312019Revenue 2020: $856,274Expenses 2020: $447,210Net Income 2020: $409,0642020Revenue 2021: $1,001,884Expenses 2021: $1,261,971Net Income 2021: -$260,0872021Revenue 2022: $246,363Expenses 2022: $371,043Net Income 2022: -$124,6802022Revenue 2023: $227,248Expenses 2023: $443,326Net Income 2023: -$216,0782023Revenue 2024: $382,021Expenses 2024: $568,683Net Income 2024: -$186,6622024

Highlighted filing

2024

Revenue$382,021
Expenses$568,683
Net Income-$186,662

Filings

Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
May 10, 2025
Return Version
2024v5.1
Gross Receipts
$382,021
Mission and Program Overview

Mission

Charity On Top primarily provides a service allowing donors to give to their charity of choice through gift cards. Charity On Top also provides nonprofit consulting and support to other charitable organizations.

Charity on top helps donors give meaningful gifts to 1.8 million charities through direct donations and charity on top gift cards. Charity on top also provides nonprofit consulting to companies and new charities, and offers benefits and support to other charitable organizations.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$305,937$286,082▼ $19,855
Accounts Receivable$185,975$108,844▼ $77,131
Land, Buildings, and Equipment, Net$5,207$3,472▼ $1,735
Rtn Earn Endowment Incm Other Fnds$-91,262$-264,778▼ $173,516
Total Assets$497,119$398,398▼ $98,721
Liabilities
Other Liabilities$565,729$645,141▲ $79,412
Accounts Payable and Accrued Expenses$22,652$18,035▼ $4,617
Total Liabilities$588,381$663,176▲ $74,795
Net Assets / Fund Balance
Total Net Assets Fund Balance$-91,262$-264,778▼ $173,516
Total Liabilities and Net Assets / Fund Balance$497,119$398,398▼ $98,721

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$3,472$11,767-
Compensation and Service Providers

Board Members and Trustees

NameTitle
Dawn MoorePresident
Rosey BellVice President
Scott MoeBoard Director
Cheryl ScannellBoard Member
Maggie LewisBoard Member
Tamara CoeBoard Member
Kathy SeldersExecutive Director
Margie WilsonTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$344,940
Program Service Revenue
$26,458
Investment Income
$10,623
Other Revenue
$0
Change in Net Assets
$-186,662
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$568,683
Total Fundraising Expense$10,010
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Salaries, Compensation, and Employee Benefits$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising$179,419$9,646$3,858$192,923
Fees for Services Management$100,659$5,412$2,165$108,236
All Other Expenses$38,283$2,058$823$41,164
Other Expenses$22,517$6,247$2,499$22,517
Fees for Services Accounting$16,072$864$346$17,282
Office Expenses$5,147$277$110$5,534
Information Technology$4,105$221$88$4,414
Insurance$3,026$163$65$3,254
Conferences and Meetings$1,409$76$30$1,515
Depreciation Depletion$1,211$65$26$1,302
Total Functional Expenses$533,644$25,029$10,010$568,683
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Charity Payments Outstanding$417,697
Future Charity Gift Card Payouts$214,338
Donor Advised Fund Accounts$9,569
Fundforall Platform$1,930
Donations Directed for Payout$1,607
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990 governing body review Part VI line 11

A copy of the form 990 is made available to all board members for their review and comment before filing. Any issues or concerns are discussed prior to submission.

Conflict of interest policy compliance Part VI line 12C

The board is required to review and sign the conflict of interest policy annually. They are asked to disclose any known conflicts at that time or as they may arise throuighout the year. To date, there have been no conflicts of interests.

Governing documents etc available to public Part VI line 19

Governing documents are maintained by marchelle sellers, a co-founder of the organization. Anyone may see a copy of the documents including the form 990 upon request.

Statement of Revenue Part VIII

Note regarding revenue reporting changesbeginning in 2022, charity on top foundation adopted a new accounting practice whereby charitable gift card sales and donor-advised fund contributions are recognized as future liabilities rather than revenue. As a result of this change, the foundations reported gross revenue decreased significantly, now reflecting only earned income from consulting services, card transaction fees, associated card services and interest earned.

Filing and Contact Details

Filer

Filer Name
Charity on Top Foundation Inc
EIN
81-1198370
In Care Of
% KATHY SELDERS
Phone
8005691029
Address
177 E COLORADO BLVD STE 200, PASADENA, CA 91105

Signing Officer

Name
Kathy Selders
Title
Executive Director
Phone
8005691029
Signed
2025-05-10
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Dawn Moore
Formed
2016
Legal Domicile
CA
Voting Board Members
7
Independent Board Members
7
Employees
0

Preparer

Firm
Michael W Forgerson CPA
Address
24701 Amelia Ln, Newhall, CA 91321
Preparer
Michael Forgerson CPA
Phone
6617137119
Supplemental Narrative

Additional Explanations

Part IX response or note to any line in Part IX

Note regarding charity payment processingin august 2023, charity on top implemented a new payment portal system to address the high volume of uncashed checks from our charity partners. This portal allows charities to securely access and retrieve their payments 24/7. As part of the process, charities are contacted and required to complete a verification procedure to confirm their identity and authorization to receive funds. .while the initial outreach and vetting process has proven slower than anticipatedlargely due to delayed responses from some charitiesonce verified, charities can easily request payments through the portal, with ach disbursements processed within hours. The transition has resulted in a temporary backlog in outreach and vetting efforts, contributing to an increase in funds classified as charity payments outstanding. To address this, five charity on top team members have been dedicated to outreach and verification efforts. We continue to enhance the system, and an increasing number of charities are now successfully claiming their funds more efficiently.

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IRS990/ProgSrvcAccomActy2Grp/Desc0CHARITY ON TOP PROVIDES FISCAL SPONSORSHIPS AND DONOR ADVISED FUNDS TO INDIVIDUALS AND ORGANIZATIONS PROVIDING CHARITABLE SERVICES.
IRS990/ProgSrvcAccomActy3Grp/Desc0WITH OVER 40 YEARS OF COMBINED NONPROFIT INDUSTRY EXPERIENCE, CHARITY ON TOP PROVIDES FREE CONSULTING TO THE GIFT CARD INDUSTRY, NEW NONPROFITS, INDIVIDUAL DONORS AND THOSE FORMING NONPROFITS. THIS IS MOSTLY DONE VIA CONFERENCES, TRADE SHOWS, MEETINGS AND CONFERENCE CALLS.
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IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc0DONATIONS DIRECTED FOR PAYOUT
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc1DONOR ADVISED FUND ACCOUNTS
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc2FUNDFORALL PLATFORM
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc3FUTURE CHARITY GIFT CARD PAYOUTS
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc4CHARITY PAYMENTS OUTSTANDING
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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0A COPY OF THE FORM 990 IS MADE AVAILABLE TO ALL BOARD MEMBERS FOR THEIR REVIEW AND COMMENT BEFORE FILING. ANY ISSUES OR CONCERNS ARE DISCUSSED PRIOR TO SUBMISSION.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1THE BOARD IS REQUIRED TO REVIEW AND SIGN THE CONFLICT OF INTEREST POLICY ANNUALLY. THEY ARE ASKED TO DISCLOSE ANY KNOWN CONFLICTS AT THAT TIME OR AS THEY MAY ARISE THROUIGHOUT THE YEAR. TO DATE, THERE HAVE BEEN NO CONFLICTS OF INTERESTS.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2GOVERNING DOCUMENTS ARE MAINTAINED BY MARCHELLE SELLERS, A CO-FOUNDER OF THE ORGANIZATION. ANYONE MAY SEE A COPY OF THE DOCUMENTS INCLUDING THE FORM 990 UPON REQUEST.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3NOTE REGARDING REVENUE REPORTING CHANGESBEGINNING IN 2022, CHARITY ON TOP FOUNDATION ADOPTED A NEW ACCOUNTING PRACTICE WHEREBY CHARITABLE GIFT CARD SALES AND DONOR-ADVISED FUND CONTRIBUTIONS ARE RECOGNIZED AS FUTURE LIABILITIES RATHER THAN REVENUE. AS A RESULT OF THIS CHANGE, THE FOUNDATIONS REPORTED GROSS REVENUE DECREASED SIGNIFICANTLY, NOW REFLECTING ONLY EARNED INCOME FROM CONSULTING SERVICES, CARD TRANSACTION FEES, ASSOCIATED CARD SERVICES AND INTEREST EARNED.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4NOTE REGARDING CHARITY PAYMENT PROCESSINGIN AUGUST 2023, CHARITY ON TOP IMPLEMENTED A NEW PAYMENT PORTAL SYSTEM TO ADDRESS THE HIGH VOLUME OF UNCASHED CHECKS FROM OUR CHARITY PARTNERS. THIS PORTAL ALLOWS CHARITIES TO SECURELY ACCESS AND RETRIEVE THEIR PAYMENTS 24/7. AS PART OF THE PROCESS, CHARITIES ARE CONTACTED AND REQUIRED TO COMPLETE A VERIFICATION PROCEDURE TO CONFIRM THEIR IDENTITY AND AUTHORIZATION TO RECEIVE FUNDS. .WHILE THE INITIAL OUTREACH AND VETTING PROCESS HAS PROVEN SLOWER THAN ANTICIPATEDLARGELY DUE TO DELAYED RESPONSES FROM SOME CHARITIESONCE VERIFIED, CHARITIES CAN EASILY REQUEST PAYMENTS THROUGH THE PORTAL, WITH ACH DISBURSEMENTS PROCESSED WITHIN HOURS. THE TRANSITION HAS RESULTED IN A TEMPORARY BACKLOG IN OUTREACH AND VETTING EFFORTS, CONTRIBUTING TO AN INCREASE IN FUNDS CLASSIFIED AS CHARITY PAYMENTS OUTSTANDING. TO ADDRESS THIS, FIVE CHARITY ON TOP TEAM MEMBERS HAVE BEEN DEDICATED TO OUTREACH AND VERIFICATION EFFORTS. WE CONTINUE TO ENHANCE THE SYSTEM, AND AN INCREASING NUMBER OF CHARITIES ARE NOW SUCCESSFULLY CLAIMING THEIR FUNDS MORE EFFICIENTLY.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Form 990 governing body review Part VI line 11
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Conflict of interest policy compliance Part VI line 12c
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2Governing documents etc available to public Part VI line 19
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3Statement of Revenue Part VIII
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4Part IX response or note to any line in Part IX
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IRS990/USAddress/AddressLine1Txt0177 E COLORADO BLVD STE 200
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ReturnHeader/BuildTS02025-03-06 01:10:19Z
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ReturnHeader/BusinessOfficerGrp/PersonNm0KATHY SELDERS
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0EXECUTIVE DIRECTOR
ReturnHeader/BusinessOfficerGrp/PhoneNum08005691029
ReturnHeader/BusinessOfficerGrp/SignatureDt02025-05-10
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0CHARITY ON TOP FOUNDATION INC
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ReturnHeader/Filer/EIN0811198370

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