Civic Intelligence

Hawaii Marine Mammal Alliance Inc.

EIN 81-1077953 • 501(c)3 • Kailua, HI

Pub. 78 Eligible

Profile

To take substantial actions that result in the preservation, recovery and stewardship of Hawaiis protected marine species and the ocean ecosystem we share.

150 Hamakua DriveKailua, HI 96734

h-mar.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

79th percentile

0.28x

Higher debt load relative to assets than 79% of similar nonprofits.

501(c)3 • $500k-$1M nonprofits • Source year 2024

Liabilities / Revenue

69th percentile

0.09x

Higher debt load relative to revenue than 69% of similar nonprofits.

501(c)3 • $500k-$1M nonprofits • Source year 2024

Net Margin

60th percentile

9.6%

Higher net margin than 60% of similar nonprofits.

501(c)3 • $500k-$1M nonprofits • Source year 2024

Top Officer Pay

55th percentile

$0

Higher top officer pay than 55% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

501(c)3 • $500k-$1M nonprofits • Source year 2024

Asset Growth

86th percentile

41%

Faster asset growth than 86% of similar nonprofits.

501(c)3 • $500k-$1M nonprofits • Annualized from 2023 to 2024

Revenue Growth

86th percentile

67%

Faster revenue growth than 86% of similar nonprofits.

501(c)3 • $500k-$1M nonprofits • Annualized from 2023 to 2024

Assets

Up

$229,143

Up $66,176 (+41%) from 2023

Liabilities

Up

$64,436

Up $478 (+0.7%) from 2023

Net Assets

Up

$164,707

Up $65,698 (+66%) from 2023

Revenue

Up

$686,413

Up $274,731 (+67%) from 2023

Expenses

Up

$620,715

Up $228,666 (+58%) from 2023

Net Income

Up

$65,698

Up $46,065 (+235%) from 2023

Trend Graphs

Balance Sheet Trend

Grouped bars show assets, liabilities, and net assets across loaded filings.

$300K$200K$100K$0Assets 2016: $6,745Liabilities 2016: $5Net Assets 2016: $6,7402016Assets 2017: $32,302Liabilities 2017: $4,690Net Assets 2017: $27,6122017Assets 2018: $37,409Liabilities 2018: $45Net Assets 2018: $37,3642018Assets 2019: $46,942Liabilities 2019: $1,008Net Assets 2019: $45,9342019Assets 2020: $141,979Liabilities 2020: $89,376Net Assets 2020: $52,6032020Assets 2021: $150,370Liabilities 2021: $73,135Net Assets 2021: $77,2352021Assets 2022: $150,447Liabilities 2022: $71,067Net Assets 2022: $79,3802022Assets 2023: $162,967Liabilities 2023: $63,958Net Assets 2023: $99,0092023Assets 2024: $229,143Liabilities 2024: $64,436Net Assets 2024: $164,7072024

Highlighted filing

2024

Assets$229,143
Liabilities$64,436
Net Assets$164,707

Operations Trend

Revenue, expenses, and net income by year, with the latest filing highlighted.

$800K$600K$400K$200K$0Revenue 2016: $63,939Expenses 2016: $57,199Net Income 2016: $6,7402016Revenue 2017: $162,540Expenses 2017: $141,668Net Income 2017: $20,8722017Revenue 2018: $217,401Expenses 2018: $207,649Net Income 2018: $9,7522018Revenue 2019: $238,221Expenses 2019: $229,651Net Income 2019: $8,5702019Revenue 2020: $329,037Expenses 2020: $322,368Net Income 2020: $6,6692020Revenue 2021: $369,861Expenses 2021: $345,231Net Income 2021: $24,6302021Revenue 2022: $373,017Expenses 2022: $370,834Net Income 2022: $2,1832022Revenue 2023: $411,682Expenses 2023: $392,049Net Income 2023: $19,6332023Revenue 2024: $686,413Expenses 2024: $620,715Net Income 2024: $65,6982024

Highlighted filing

2024

Revenue$686,413
Expenses$620,715
Net Income$65,698

Filings

Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Jul 24, 2025
Return Version
2024v5.2
Gross Receipts
$686,413
Mission and Program Overview

Mission

To take substantial actions that result in the preservation, recovery and stewardship of Hawaiis protected marine species and the ocean ecosystem we share.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$95,124$134,504▲ $39,380
Land, Buildings, and Equipment, Net$67,843$94,639▲ $26,796
Loans From Officers Directors$63,765$63,765→ $0
Total Assets$162,967$229,143▲ $66,176
Liabilities
Accounts Payable and Accrued Expenses$193$671▲ $478
Total Liabilities$63,958$64,436▲ $478
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$99,009$164,707▲ $65,698
Total Net Assets Fund Balance$99,009$164,707▲ $65,698
Total Liabilities and Net Assets / Fund Balance$162,967$229,143▲ $66,176

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$94,639$165,399-
Compensation and Service Providers

Board Members and Trustees

NameTitle
Jon GelmanPresident, Director and Chairman of the Board
Megan RycraftDirector
Whitney Beer-KerrTreasurer, Secretary and Director
Revenue and Support

Revenue Composition

Contributions and Grants
$672,456
Program Service Revenue
$0
Investment Income
$13,957
Other Revenue
$0
All Other Contributions
$165,543
Change in Net Assets
$65,698
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$354,153
Salaries, Compensation, and Employee Benefits$266,562
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$227,670$0$0$227,670
Fees for Services Other$116,596$0$0$116,596
Other Expenses$56,179$0$0$56,179
Depreciation Depletion$35,694$0$0$35,694
Payroll Taxes$25,157$0$0$25,157
Other Employee Benefits$13,735$0$0$13,735
Office Expenses$0$11,887$0$11,887
Insurance$6,567$0$0$6,567
All Other Expenses$5,767$0$0$5,767
Information Technology$5,705$0$0$5,705
Conferences and Meetings$0$3,068$0$3,068
Travel$1,292$0$0$1,292
Fees for Services Legal$0$936$0$936
Fees for Services Accounting$733$0$0$733
Total Functional Expenses$604,824$15,891$0$620,715
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Loans from Officers, Directors, Trustees, and Key Employees$63,765$63,765→ $0
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
Yes
Annual disclosure for covered persons
Yes
Audit committee
No
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No
Filing and Contact Details

Filer

Filer Name
Hawaii Marine Mammal Alliance Inc
EIN
81-1077953
Phone
8884764627
Address
150 Hamakua Drive, Kailua, HI 96734
Doing Business As
Hawaii Marine Animal Response (HMAR)

Signing Officer

Name
Jon Gelman
Title
President
Phone
8884764627
Signed
2025-07-24
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Jon Gelman
Formed
2016
Legal Domicile
Hi
Voting Board Members
3
Independent Board Members
2
Employees
13
Volunteers
75

Preparer

Firm
Sheldon Lee
Address
1259 Aala Street Ste 204, Honolulu, HI 96817
Preparer
Sheldon Lee
Phone
8007214023
Supplemental Narrative

Additional Explanations

Pt VI, Line 18

Upon receipt of the draft Form 990, the draft will be submitted to the members of the Board of Directors for review, comments and/or edits. Once all input has been received, comments and/or edits will be consolidated and reviewed, and changes will be made if applicable.

Other

Starting in 2019, on an annual basis, HMMA will distribute the then current conflict of interest policy to the members of the Board of Directors, officers and key employees. A certification and disclosure form will also be distributed to the members of the Board of Directors, officers and key employees. The individual will certify that he or she has received a copy of the conflict of interest policy; has read and understands the policy, has agreed to comply with the policy; and understands that the organization is charitable and that in order to maintain its federal tax exemption, it must engage primarily in activities that accomplish one or more of its exempt purposes and not engage in activities and transactions that provide impermissible benefits to individuals or entities. In addition, the certification and disclosure form will also require each person to either certify that he or she has no actual or possible conflict of interest to report; or describe any relationships, transactions or other circumstances, including those of an immediate family member, that could result in a conflict between the organizations interests and his or her personal, financial or other interests.

Pt VI, Line 18

The most recent Form 990 is available on the HMMA website. The most recent Form 990 is also submitted to GuideStar, a nationally recognized non-profit organization ratings agency. Prior year 990 forms are available to the public upon written request.

Pt VI, Line 19

HMMA governing documents are available to the public upon written request.

Other

The correct number of voting members who were independent was two.

Form 990, Part IX, Line 11G

Other fees for services 116596. 116596. 0. 0.

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This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990ScheduleD/EquipmentGrp/BookValueAmt094639
IRS990ScheduleD/EquipmentGrp/DepreciationAmt0165399
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IRS990ScheduleD/TotalBookValueLandBuildingsAmt094639
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IRS990ScheduleL/LoansBtwnOrgInterestedPrsnGrp/DefaultInd0false
IRS990ScheduleL/LoansBtwnOrgInterestedPrsnGrp/LoanPurposeTxt0New Rescue 1 boat
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IRS990ScheduleL/LoansBtwnOrgInterestedPrsnGrp/OriginalPrincipalAmt085020
IRS990ScheduleL/LoansBtwnOrgInterestedPrsnGrp/PersonNm0Jon Gelman
IRS990ScheduleL/LoansBtwnOrgInterestedPrsnGrp/RelationshipWithOrgTxt0President, Director
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IRS990ScheduleL/TotalBalanceDueAmt063765
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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0Upon receipt of the draft Form 990, the draft will be submitted to the members of the Board of Directors for review, comments and/or edits. Once all input has been received, comments and/or edits will be consolidated and reviewed, and changes will be made if applicable.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1Starting in 2019, on an annual basis, HMMA will distribute the then current conflict of interest policy to the members of the Board of Directors, officers and key employees. A certification and disclosure form will also be distributed to the members of the Board of Directors, officers and key employees. The individual will certify that he or she has received a copy of the conflict of interest policy; has read and understands the policy, has agreed to comply with the policy; and understands that the organization is charitable and that in order to maintain its federal tax exemption, it must engage primarily in activities that accomplish one or more of its exempt purposes and not engage in activities and transactions that provide impermissible benefits to individuals or entities. In addition, the certification and disclosure form will also require each person to either certify that he or she has no actual or possible conflict of interest to report; or describe any relationships, transactions or other circumstances, including those of an immediate family member, that could result in a conflict between the organizations interests and his or her personal, financial or other interests.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2The most recent Form 990 is available on the HMMA website. The most recent Form 990 is also submitted to GuideStar, a nationally recognized non-profit organization ratings agency. Prior year 990 forms are available to the public upon written request.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3HMMA governing documents are available to the public upon written request.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4The correct number of voting members who were independent was two.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt5Other fees for services 116596. 116596. 0. 0.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Pt VI, Line 18
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Other
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2Pt VI, Line 18
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3Pt VI, Line 19
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4Other
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc5Form 990, Part IX, Line 11g
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IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt0604824
IRS990/TotalFunctionalExpensesGrp/TotalAmt0620715
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IRS990/TotalLiabilitiesEOYAmt064436
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IRS990/TotalLiabilitiesGrp/EOYAmt064436
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IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt0164707
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IRS990/USAddress/AddressLine1Txt0150 Hamakua Drive 350
IRS990/USAddress/CityNm0Kailua
IRS990/USAddress/StateAbbreviationCd0HI
IRS990/USAddress/ZIPCd096734
IRS990/VotingMembersGoverningBodyCnt03
IRS990/VotingMembersIndependentCnt02
IRS990/WebsiteAddressTxt0http://h-mar.org/
IRS990/WhistleblowerPolicyInd0true
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0Jon Gelman
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0President
ReturnHeader/BusinessOfficerGrp/PhoneNum08884764627
ReturnHeader/BusinessOfficerGrp/SignatureDt02025-07-24
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0Hawaii Marine Mammal Alliance Inc
ReturnHeader/Filer/BusinessNameControlTxt0HAWA
ReturnHeader/Filer/EIN0811077953
ReturnHeader/Filer/PhoneNum08884764627
ReturnHeader/Filer/USAddress/AddressLine1Txt0150 Hamakua Drive
ReturnHeader/Filer/USAddress/CityNm0Kailua
ReturnHeader/Filer/USAddress/StateAbbreviationCd0HI
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ReturnHeader/IRSResponsiblePrtyInfoCurrInd0true
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0205411266
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0Sheldon Lee
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt01259 Aala Street Ste 204
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0Honolulu
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0HI
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd096817
ReturnHeader/PreparerPersonGrp/PhoneNum08007214023
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0Sheldon Lee
ReturnHeader/PreparerPersonGrp/SelfEmployedInd0X
ReturnHeader/ReturnTs02026-03-27T20:19:28-07:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02024-01-01
ReturnHeader/TaxPeriodEndDt02024-12-31
ReturnHeader/TaxYr02024

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