Civic Intelligence

Reading the Pictures Inc

EIN 81-0869561 • 501(c)3 • Berkeley, CA

Profile

Reading the pictures is a web-based, not-for-profit, educational and publishing organization dedicated to visual culture, visual literacy, media literacy through the analysis of cultural, news and documentary images.

2705 Webster Street 5543Berkeley, CA 94705-2604

www.readingthepictures.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

92nd percentile

0.89x

Higher debt load relative to assets than 92% of similar nonprofits.

501(c)3 • <$500k nonprofits • Source year 2024

Liabilities / Revenue

94th percentile

0.87x

Higher debt load relative to revenue than 94% of similar nonprofits.

501(c)3 • <$500k nonprofits • Source year 2024

Net Margin

85th percentile

37%

Higher net margin than 85% of similar nonprofits.

501(c)3 • <$500k nonprofits • Source year 2024

Top Officer Pay

81st percentile

$0

Higher top officer pay than 81% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

501(c)3 • <$500k nonprofits • Source year 2024

Asset Growth

72nd percentile

15%

Faster asset growth than 72% of similar nonprofits.

501(c)3 • <$500k nonprofits • Annualized from 2023 to 2024

Revenue Growth

70th percentile

17%

Faster revenue growth than 70% of similar nonprofits.

501(c)3 • <$500k nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets92nd percentile

Assets

Up

$34,531

Up $4,529 (+15%) from 2023

Liabilities

Down

$30,803

Down $8,512 (-22%) from 2023

Net Assets

Up

$3,728

Up $13,041 (+140%) from 2023

Operations
Liabilities / Revenue94th percentileNet Margin85th percentile

Revenue

Up

$35,579

Up $5,213 (+17%) from 2023

Expenses

Down

$22,538

Down $1,811 (-7.4%) from 2023

Net Income

Up

$13,041

Up $7,024 (+117%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth72nd percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$40K$20K$0-$20K-$40KAssets 2015: $5,312Liabilities 2015: $24,949Net Assets 2015: -$19,6372015Assets 2016: $3,343Liabilities 2016: $25,613Net Assets 2016: -$22,2702016Assets 2017: $7,494Liabilities 2017: $27,931Net Assets 2017: -$20,4372017Assets 2018: $7,494Liabilities 2018: $29,195Net Assets 2018: -$21,7012018Assets 2019: $10,806Liabilities 2019: $39,049Net Assets 2019: -$28,2432019Assets 2020: $5,896Liabilities 2020: $31,240Net Assets 2020: -$25,3442020Assets 2021: $7,930Liabilities 2021: $27,203Net Assets 2021: -$19,2732021Assets 2022: $23,985Liabilities 2022: $39,315Net Assets 2022: -$15,3302022Assets 2023: $30,002Liabilities 2023: $39,315Net Assets 2023: -$9,3132023Assets 2024: $34,531Liabilities 2024: $30,803Net Assets 2024: $3,7282024

Highlighted filing

2024

Assets$34,531
Liabilities$30,803
Net Assets$3,728
Open 2024 Filing

Operations Trend

Revenue Growth70th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$100K$50K$0-$50KRevenue 2015: $970Expenses 2015: $20,607Net Income 2015: -$19,6372015Revenue 2016: $44,954Expenses 2016: $47,587Net Income 2016: -$2,6332016Revenue 2017: $39,718Expenses 2017: $37,885Net Income 2017: $1,8332017Revenue 2018: $32,529Expenses 2018: $33,793Net Income 2018: -$1,2642018Revenue 2019: $64,528Expenses 2019: $71,070Net Income 2019: -$6,5422019Revenue 2020: $70,065Expenses 2020: $67,166Net Income 2020: $2,8992020Revenue 2021: $50,075Expenses 2021: $44,004Net Income 2021: $6,0712021Revenue 2022: $45,000Expenses 2022: $41,057Net Income 2022: $3,9432022Revenue 2023: $30,366Expenses 2023: $24,349Net Income 2023: $6,0172023Revenue 2024: $35,579Expenses 2024: $22,538Net Income 2024: $13,0412024

Highlighted filing

2024

Revenue$35,579
Expenses$22,538
Net Income$13,041
Open 2024 Filing

Filings

Most recent year

2024 • Form 990PFDetailed filing. Detailed filing data is available for this year.

Open filing
Assets
$34,531
Liabilities
$30,803
Net assets
$3,728
Revenue
$35,579
Expenses
$22,538
Net income
$13,041
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$34.5$30.8$3.73$35.6$22.5$13.0
2023Detailed filing. Detailed filing data is available for this year.$30.0$39.3$9.31$30.4$24.3$6.02
2022Detailed filing. Detailed filing data is available for this year.$24.0$39.3$15.3$45.0$41.1$3.94
2021Detailed filing. Detailed filing data is available for this year.$7.93$27.2$19.3$50.1$44.0$6.07
2020Detailed filing. Detailed filing data is available for this year.$5.90$31.2$25.3$70.1$67.2$2.90
2019Detailed filing. Detailed filing data is available for this year.$10.8$39.0$28.2$64.5$71.1$6.54
2018Detailed filing. Detailed filing data is available for this year.$7.49$29.2$21.7$32.5$33.8$1.26
2017Detailed filing. Detailed filing data is available for this year.$7.49$27.9$20.4$39.7$37.9$1.83
2016Detailed filing. Detailed filing data is available for this year.$3.34$25.6$22.3$45.0$47.6$2.63
2015Detailed filing. Detailed filing data is available for this year.$5.31$24.9$19.6$0.97$20.6$19.6
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Nov 13, 2025
Return Version
2024v5.2
Mission and Program Overview

Mission

Reading the Pictures is a web-based, not-for-profit, educational and publishing organization dedicated to visual culture, visual literacy, media literacy through the analysis of cultural, news and documentary images.

Compensation and Service Providers
Top Officer Pay81st percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
MICHAEL SHAWPreseidentPT$0--
MEG HANDLERVice PresidentPT$0--
ROBERT HARIMANDirector-$0--
JUDY WALGRENDirector-$0--
CARA FINNEGANDirector-$0--
Filing and Contact Details

Filer

Filer Name
Reading the Pictures Inc
EIN
81-0869561
Phone
3107077376
Address
2705 WEBSTER STREET 5543, BERKELEY, CA 94705-2604

Signing Officer

Name
Michael Shaw
Title
President
Phone
3107077376
Signed
2025-11-13
Discuss with paid preparer
Yes

Preparer

Firm
SERVATIUS O'BRIEN & FONG LLP
Address
2377 CRENSHAW BLVD SUITE 320, TORRANCE, CA 90501
Preparer
ROSS H O'BRIEN
Phone
3105399400
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This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990PF/OfficerDirTrstKeyEmplInfoGrp/OfficerDirTrstKeyEmplGrp/PersonNm0MICHAEL SHAW
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IRS990PF/SumOfProgramRelatedInvstGrp/TotalAmt00
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IRS990PF/UndistributedIncomeGrp/AppliedToCurrentYearAmt00
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IRS990PF/UndistributedIncomeGrp/QualifyingDistributionsAmt01500
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OtherExpensesSchedule/OtherExpensesScheduleGrp/RevenueAndExpensesPerBooksAmt4805
OtherExpensesSchedule/OtherExpensesScheduleGrp/RevenueAndExpensesPerBooksAmt5127
OtherExpensesSchedule/OtherExpensesScheduleGrp/RevenueAndExpensesPerBooksAmt61293
OtherExpensesSchedule/OtherExpensesScheduleGrp/RevenueAndExpensesPerBooksAmt7600
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OtherLiabilitiesSchedule/OtherLiabilitiesDetail/Desc0OTHER LIABILITES
OtherLiabilitiesSchedule/OtherLiabilitiesDetail/EOYBookValueAmt030803
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SubstantialContributorsSch/SubstantialContributorDetail/USAddress/StateAbbreviationCd0CA
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ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd01
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ReturnHeader/BusinessOfficerGrp/SignatureDt02025-11-13
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ReturnHeader/Filer/PhoneNum03107077376
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ReturnHeader/IRSResponsiblePrtyInfoCurrInd00
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0455514068
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0SERVATIUS O'BRIEN & FONG LLP
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ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0TORRANCE
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ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd090501
ReturnHeader/PreparerPersonGrp/PhoneNum03105399400
ReturnHeader/PreparerPersonGrp/PreparationDt02025-11-13
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0ROSS H O'BRIEN
ReturnHeader/ReturnTs02025-11-13T14:27:07-06:00
ReturnHeader/ReturnTypeCd0990PF
ReturnHeader/TaxPeriodBeginDt02024-01-01
ReturnHeader/TaxPeriodEndDt02024-12-31
ReturnHeader/TaxYr02024

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