Liabilities / Assets
77th percentile
Higher debt load relative to assets than 77% of similar nonprofits.
Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.
Liabilities / Assets
77th percentile
Higher debt load relative to assets than 77% of similar nonprofits.
Liabilities / Revenue
70th percentile
Higher debt load relative to revenue than 70% of similar nonprofits.
Net Margin
18th percentile
Higher net margin than 18% of similar nonprofits.
Top Officer Pay
74th percentile
Higher top officer pay than 74% of similar nonprofits.
Top officer pay equals 0.0% of source-year revenue.
Asset Growth
9th percentile
Faster asset growth than 9% of similar nonprofits.
Revenue Growth
Score unavailable
No earlier valid filing was available within the previous three public years.
Assets
Down$65,884
Down $57,350 (-47%) from 2013
Net Assets
Down$58,963
Down $52,616 (-47%) from 2013
Liabilities
Down$6,921
Down $4,734 (-41%) from 2013
Revenue
$270,025
No earlier filing loaded for comparison.
Expenses
Down$313,141
Down $48,231 (-13%) from 2013
Net Income
-$43,116
No earlier filing loaded for comparison.
Read Aloud 15 MINUTES' mission is to increase child readiness for school and educate parents by teaching them why reading aloud for at least 15 minutes every day, beginning at birth, matters.
To encourage and enable parents to read aloud to their children every day for at least 15 minutes.
| Line | Beginning | End | Change |
|---|---|---|---|
| Assets | |||
| Pledges and Grants Receivable | $13,563 | $47,566 | ▲ $34,003 |
| Cash and Non-Interest-Bearing Accounts | $96,871 | $7,447 | ▼ $89,424 |
| Inventories for Sale or Use | $9,200 | $7,080 | ▼ $2,120 |
| Accounts Receivable | $3,600 | $3,791 | ▲ $191 |
| Total Assets | $123,234 | $65,884 | ▼ $57,350 |
| Liabilities | |||
| Accounts Payable and Accrued Expenses | $11,655 | $6,921 | ▼ $4,734 |
| Total Liabilities | $11,655 | $6,921 | ▼ $4,734 |
| Net Assets / Fund Balance | |||
| Temporarily Rstr Net Assets | $61,513 | $50,000 | ▼ $11,513 |
| Unrestricted Net Assets | $50,066 | $8,963 | ▼ $41,103 |
| Total Net Assets Fund Balance | $111,579 | $58,963 | ▼ $52,616 |
| Total Liabilities and Net Assets / Fund Balance | $123,234 | $65,884 | ▼ $57,350 |
| Name | Title |
|---|---|
| Candace Kendle | President |
| Jennifer Liu Bryan | Secretary |
| Robert Robbins | Treasurer - See Schedule O |
| Contractor | Services | Location | Compensation |
|---|---|---|---|
| Robert Robbins | Consulting Services | - | $102,138 |
| Contribution Type | Reported Amount | Valuation Method |
|---|---|---|
| Books and Publications | $58,160 | Fair Market Value |
| Total Noncash Contributions | $58,160 | - |
| Line Item | Amount |
|---|---|
| Other Expenses | $252,578 |
| Salaries, Compensation, and Employee Benefits | $60,563 |
| Total Fundraising Expense | $8,406 |
| Grants and Similar Amounts Paid | $0 |
| Professional Fundraising Fees | $0 |
| Line Item | Program | Management | Fundraising | Total |
|---|---|---|---|---|
| Fees for Services Other | $128,354 | $6,630 | $5,100 | $140,084 |
| Other Salaries and Wages | $35,333 | $17,667 | $2,208 | $55,208 |
| Advertising | $19,720 | - | $594 | $20,314 |
| Office Expenses | $4,135 | $1,678 | $290 | $6,103 |
| Payroll Taxes | $3,427 | $1,714 | $214 | $5,355 |
| Insurance | - | $2,573 | - | $2,573 |
| Travel | $751 | - | - | $751 |
| Other Expenses | $70,858 | $464 | - | $464 |
| All Other Expenses | - | $150 | - | $150 |
| Total Functional Expenses | $262,578 | $42,157 | $8,406 | $313,141 |
| Line Item | Amount |
|---|---|
| Expenses per Audited Statements | $313,141 |
| Total Expenses per Audited Statements | $313,141 |
| Total Expenses per Form 990 | $313,141 |
| Expenses Not Reported on Financial Statements | $0 |
| Expenses Not Reported on Form 990 | $0 |
| Line Item | Amount |
|---|---|
| Professional Fundraising Fees | $0 |
| Interested Party | Relationship | Description | Shared Revenue | Amount |
|---|---|---|---|---|
| Candace Kendle | Board President | Maintains Kendle Donor-advised Fund With Johnson Charitable Gift Fund From Which Readaloud.org Receives Significant Contributions. | No | $170,000 |
| Robert Robbins | Board Treasurer | Payments for Consulting Services Provided by Robert Robbins on Behalf of Readaloud.org. | No | $102,000 |
“Candace kendle (board president) and jennifer liu bryan (board secretary) family relationship. Candace kendle (board president) and robert robbins (board treasurer) family relationship.”
“The form 990 is reviewed by the board before it is filed.”
“The organization requests board members and employees to disclose any conflicts of interest as they arise.”
“The organization's governing documents, conflict of interest policy and financial statements are available to the public upon request.”
“Robert robbins is compensated for non-board activities on behalf of readaloud.org.”
“Consulting services: program service expenses 92,040. Management and general expenses 6,630. Fundraising expenses 5,100. Total expenses 103,770. Marketing research: program service expenses 28,326. Management and general expenses 0. Fundraising expenses 0. Total expenses 28,326. It consulting services: program service expenses 7,988. Management and general expenses 0. Fundraising expenses 0. Total expenses 7,988.”
“The organization did not change the oversight of the audit process nor the selection of an independent accountant process in the year.”
“Since the organization is tax exempt under 501(c)(3) of the internal revenue code, no tax provision has been recorded. The organization has been classified as other than a private foundation under section 509(a)(2) of the internal revenue code. The organization files income tax returns in the u.s. Federal jurisdiction. With few execptions, the organization is no longer subject to u.s. Federal income tax examinations by tax authorities for years before 2010.”
This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
| Path | # | Value |
|---|---|---|
| IRS990/AccountantCompileOrReviewInd | 0 | 0 |
| IRS990/AccountsPayableAccrExpnssGrp/BOYAmt | 0 | 11655 |
| IRS990/AccountsPayableAccrExpnssGrp/EOYAmt | 0 | 6921 |
| IRS990/AccountsReceivableGrp/BOYAmt | 0 | 3600 |
| IRS990/AccountsReceivableGrp/EOYAmt | 0 | 3791 |
| IRS990/ActivitiesConductedPrtshpInd | 0 | 0 |
| IRS990/ActivityOrMissionDesc | 0 | TO ENCOURAGE AND ENABLE PARENTS TO READ ALOUD TO THEIR CHILDREN EVERY DAY FOR AT LEAST 15 MINUTES. |
| IRS990/AdvertisingGrp/FundraisingAmt | 0 | 594 |
| IRS990/AdvertisingGrp/ProgramServicesAmt | 0 | 19720 |
| IRS990/AdvertisingGrp/TotalAmt | 0 | 20314 |
| IRS990/AllOtherContributionsAmt | 0 | 267950 |
| IRS990/AllOtherExpensesGrp/ManagementAndGeneralAmt | 0 | 150 |
| IRS990/AllOtherExpensesGrp/TotalAmt | 0 | 150 |
| IRS990/AnnualDisclosureCoveredPrsnInd | 0 | 1 |
| IRS990/AuditCommitteeInd | 0 | 1 |
| IRS990/BackupWthldComplianceInd | 0 | 1 |
| IRS990/BooksInCareOfDetail/BusinessName/BusinessNameLine1 | 0 | ROBERT ROBBINS |
| IRS990/BooksInCareOfDetail/PhoneNum | 0 | 2314092665 |
| IRS990/BooksInCareOfDetail/USAddress/AddressLine1 | 0 | 10742 S LAKE STREET |
| IRS990/BooksInCareOfDetail/USAddress/City | 0 | ALDEN |
| IRS990/BooksInCareOfDetail/USAddress/State | 0 | MI |
| IRS990/BooksInCareOfDetail/USAddress/ZIPCode | 0 | 49612 |
| IRS990/BusinessRlnWithFamMemInd | 0 | 0 |
| IRS990/BusinessRlnWithOfficerEntInd | 0 | 0 |
| IRS990/BusinessRlnWithOrgMemInd | 0 | 1 |
| IRS990/CashNonInterestBearingGrp/BOYAmt | 0 | 96871 |
| IRS990/CashNonInterestBearingGrp/EOYAmt | 0 | 7447 |
| IRS990/ChangeToOrgDocumentsInd | 0 | 0 |
| IRS990/CntrctRcvdGreaterThan100KCnt | 0 | 1 |
| IRS990/CollectionsOfArtInd | 0 | 0 |
| IRS990/CompensationFromOtherSrcsInd | 0 | 0 |
| IRS990/CompensationProcessCEOInd | 0 | 0 |
| IRS990/CompensationProcessOtherInd | 0 | 0 |
| IRS990/ConflictOfInterestPolicyInd | 0 | 1 |
| IRS990/ConservationEasementsInd | 0 | 0 |
| IRS990/ConsolidatedAuditFinclStmtInd | 0 | 0 |
| IRS990/ContractorCompensationGrp/CompensationAmt | 0 | 102138 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1 | 0 | PO BOX 304 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/City | 0 | ALDEN |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/State | 0 | MI |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/ZIPCode | 0 | 49612 |
| IRS990/ContractorCompensationGrp/ContractorName/PersonNm | 0 | ROBERT ROBBINS |
| IRS990/ContractorCompensationGrp/ServicesDesc | 0 | CONSULTING SERVICES |
| IRS990/CreditCounselingInd | 0 | 0 |
| IRS990/CYBenefitsPaidToMembersAmt | 0 | 0 |
| IRS990/CYContributionsGrantsAmt | 0 | 267950 |
| IRS990/CYGrantsAndSimilarPaidAmt | 0 | 0 |
| IRS990/CYInvestmentIncomeAmt | 0 | 0 |
| IRS990/CYOtherExpensesAmt | 0 | 252578 |
| IRS990/CYOtherRevenueAmt | 0 | 0 |
| IRS990/CYProgramServiceRevenueAmt | 0 | 2075 |
| IRS990/CYRevenuesLessExpensesAmt | 0 | -43116 |
| IRS990/CYSalariesCompEmpBnftPaidAmt | 0 | 60563 |
| IRS990/CYTotalExpensesAmt | 0 | 313141 |
| IRS990/CYTotalFundraisingExpenseAmt | 0 | 8406 |
| IRS990/CYTotalProfFndrsngExpnsAmt | 0 | 0 |
| IRS990/CYTotalRevenueAmt | 0 | 270025 |
| IRS990/DecisionsSubjectToApprovaInd | 0 | 0 |
| IRS990/DeductibleArtContributionInd | 0 | 0 |
| IRS990/DeductibleNonCashContriInd | 0 | 1 |
| IRS990/DelegationOfMgmtDutiesInd | 0 | 0 |
| IRS990/Desc | 0 | THE "READ ALOUD 15 MINUTES. EVERY CHILD. EVERY PARENT. EVERY DAY." DECADE LONG NATIONAL CAMPAIGN CONDUCTED PULSES IN OCTOBER, MARCH AND JULY. AT YEAR END, THE NATIONAL CAMPAIGN'S SEVEN NATIONAL LEADERSHIP PARTNERS HAD GROWN FROM 7 TO 16, ADDING FIRST BOOK, HOME DEPOT, CHUBB, CAMPAIGN FOR GRADE-LEVEL READING, AMERICA'S PROMISE, MCGRAW-HILL EDUCATION, SCREEN ACTORS GUILD FOUNDATION, SUNY AND UNC UNIVERSITY SYSTEMS. IN ADDITION, NATIONAL CAMPAIGN PULSE PARTNERS GREW FROM 400 IN 40 STATES TO 850 IN 46 STATES. READ ALOUD'S OUTREACH INCLUDES AN ACTIVE SOCIAL MEDIA PRESENCE ON FACEBOOK, TWITTER, GOOGLE+, PINTEREST, AND LINKEDIN. DURING THE THREE CAMPAIGN PULSES, READALOUD.ORG AND ITS PARTNERS DELIVERED MORE THAN 15 MILLION ELECTRONIC IMPRESSIONS. |
| IRS990/DescribedInSection501c3Ind | 0 | 1 |
| IRS990/DisregardedEntityInd | 0 | 0 |
| IRS990/DocumentRetentionPolicyInd | 0 | 1 |
| IRS990/DonorAdvisedFundInd | 0 | 0 |
| IRS990/ElectionOfBoardMembersInd | 0 | 0 |
| IRS990/EmployeeCnt | 0 | 1 |
| IRS990/EmploymentTaxReturnsFiledInd | 0 | 1 |
| IRS990/EngagedInExcessBenefitTransInd | 0 | 0 |
| IRS990/ExpenseAmt | 0 | 159098 |
| IRS990/FamilyOrBusinessRlnInd | 0 | 1 |
| IRS990/FederalGrantAuditRequiredInd | 0 | 0 |
| IRS990/FeesForServicesOtherGrp/FundraisingAmt | 0 | 5100 |
| IRS990/FeesForServicesOtherGrp/ManagementAndGeneralAmt | 0 | 6630 |
| IRS990/FeesForServicesOtherGrp/ProgramServicesAmt | 0 | 128354 |
| IRS990/FeesForServicesOtherGrp/TotalAmt | 0 | 140084 |
| IRS990/ForeignActivitiesInd | 0 | 0 |
| IRS990/ForeignFinancialAccountInd | 0 | 0 |
| IRS990/ForeignOfficeInd | 0 | 0 |
| IRS990/Form8282PropertyDisposedOfInd | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 0 | 10.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 1 | 10.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 2 | 5.00 |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 0 | CANDACE KENDLE |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 1 | JENNIFER LIU BRYAN |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 2 | ROBERT ROBBINS |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 0 | PRESIDENT |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 1 | SECRETARY |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 2 | TREASURER - SEE SCHEDULE O |
| IRS990/Form990ProvidedToGvrnBodyInd | 0 | 1 |
| IRS990/FormationYr | 0 | 2010 |
| IRS990/FormerOfcrEmployeesListedInd | 0 | 0 |
| IRS990/FSAuditedBasisGrp/SeparateBasisFinclStmtInd | 0 | X |
| IRS990/FSAuditedInd | 0 | 1 |
| IRS990/FundraisingActivitiesInd | 0 | 0 |
| IRS990/GamingActivitiesInd | 0 | 0 |
| IRS990/GoverningBodyVotingMembersCnt | 0 | 3 |
| IRS990/GrantsToIndividualsInd | 0 | 0 |
| IRS990/GrantsToOrganizationsInd | 0 | 0 |
| IRS990/GrantToRelatedPersonInd | 0 | 0 |
| IRS990/GrossReceiptsAmt | 0 | 270025 |
| IRS990/GroupReturnForAffiliatesInd | 0 | 0 |
| IRS990/IncludeFIN48FootnoteInd | 0 | 1 |
| IRS990/IndependentAuditFinclStmtInd | 0 | 1 |
| IRS990/IndependentVotingMemberCnt | 0 | 1 |
| IRS990/IndivRcvdGreaterThan100KCnt | 0 | 0 |
| IRS990/IndoorTanningServicesInd | 0 | 0 |
| IRS990/InfoInScheduleOPartIIIInd | 0 | X |
| IRS990/InfoInScheduleOPartIXInd | 0 | X |
| IRS990/InfoInScheduleOPartVIIInd | 0 | X |
| IRS990/InfoInScheduleOPartVIInd | 0 | X |
| IRS990/InfoInScheduleOPartXIIInd | 0 | X |
| IRS990/InsuranceGrp/ManagementAndGeneralAmt | 0 | 2573 |
| IRS990/InsuranceGrp/TotalAmt | 0 | 2573 |
| IRS990/InventoriesForSaleOrUseGrp/BOYAmt | 0 | 9200 |
| IRS990/InventoriesForSaleOrUseGrp/EOYAmt | 0 | 7080 |
| IRS990/InvestmentInJointVentureInd | 0 | 0 |
| IRS990/IRPDocumentCnt | 0 | 3 |
| IRS990/IRPDocumentW2GCnt | 0 | 0 |
| IRS990/LegalDomicileStateCd | 0 | MI |
| IRS990/LoanOutstandingInd | 0 | 0 |
| IRS990/LobbyingActivitiesInd | 0 | 0 |
| IRS990/LocalChaptersInd | 0 | 0 |
| IRS990/MaterialDiversionOrMisuseInd | 0 | 0 |
| IRS990/MembersOrStockholdersInd | 0 | 0 |
| IRS990/MethodOfAccountingAccrualInd | 0 | X |
| IRS990/MinutesOfCommitteesInd | 0 | 1 |
| IRS990/MinutesOfGoverningBodyInd | 0 | 1 |
| IRS990/MissionDesc | 0 | TO CHANGE SOCIAL NORMS AROUND PARENTING AND ENCOURAGE PARENTS TO READ ALOUD TO YOUNG CHILDREN ESPECIALLY THOSE UNDER AGE 8 AT LEAST 15 MINUTES EVERY DAY TO IMPROVE CHILDREN'S LITERACY, LANGUAGE AND ACADEMIC PERFORMANCE, REGARDLESS OF ECONOMIC STATUS. |
| IRS990/MoreThan5000KToIndividualsInd | 0 | 0 |
| IRS990/MoreThan5000KToOrgInd | 0 | 0 |
| IRS990/NetAssetsOrFundBalancesBOYAmt | 0 | 111579 |
| IRS990/NetAssetsOrFundBalancesEOYAmt | 0 | 58963 |
| IRS990/NetUnrelatedBusTxblIncmAmt | 0 | 0 |
| IRS990/NoncashContributionsAmt | 0 | 58160 |
| IRS990/NondeductibleContributionsInd | 0 | 0 |
| IRS990/OfficeExpensesGrp/FundraisingAmt | 0 | 290 |
| IRS990/OfficeExpensesGrp/ManagementAndGeneralAmt | 0 | 1678 |
| IRS990/OfficeExpensesGrp/ProgramServicesAmt | 0 | 4135 |
| IRS990/OfficeExpensesGrp/TotalAmt | 0 | 6103 |
| IRS990/OfficerMailingAddressInd | 0 | 0 |
| IRS990/OperateHospitalInd | 0 | 0 |
| IRS990/Organization501c3Ind | 0 | X |
| IRS990/OrganizationFollowsSFAS117Ind | 0 | X |
| IRS990/OtherChangesInNetAssetsAmt | 0 | 0 |
| IRS990/OtherExpensesGrp/Desc | 0 | PROGRAM BOOKS, MATERIAL |
| IRS990/OtherExpensesGrp/Desc | 1 | DEVELOPMENT AND TRAININ |
| IRS990/OtherExpensesGrp/Desc | 2 | TELEPHONE |
| IRS990/OtherExpensesGrp/Desc | 3 | BANK CHARGES |
| IRS990/OtherExpensesGrp/ManagementAndGeneralAmt | 0 | 80 |
| IRS990/OtherExpensesGrp/ManagementAndGeneralAmt | 1 | 9928 |
| IRS990/OtherExpensesGrp/ManagementAndGeneralAmt | 2 | 1273 |
| IRS990/OtherExpensesGrp/ManagementAndGeneralAmt | 3 | 464 |
| IRS990/OtherExpensesGrp/ProgramServicesAmt | 0 | 70858 |
| IRS990/OtherExpensesGrp/TotalAmt | 0 | 70938 |
| IRS990/OtherExpensesGrp/TotalAmt | 1 | 9928 |
| IRS990/OtherExpensesGrp/TotalAmt | 2 | 1273 |
| IRS990/OtherExpensesGrp/TotalAmt | 3 | 464 |
| IRS990/OtherSalariesAndWagesGrp/FundraisingAmt | 0 | 2208 |
| IRS990/OtherSalariesAndWagesGrp/ManagementAndGeneralAmt | 0 | 17667 |
| IRS990/OtherSalariesAndWagesGrp/ProgramServicesAmt | 0 | 35333 |
| IRS990/OtherSalariesAndWagesGrp/TotalAmt | 0 | 55208 |
| IRS990/PartialLiquidationInd | 0 | 0 |
| IRS990/PayPremiumsPrsnlBnftCntrctInd | 0 | 0 |
| IRS990/PayrollTaxesGrp/FundraisingAmt | 0 | 214 |
| IRS990/PayrollTaxesGrp/ManagementAndGeneralAmt | 0 | 1714 |
| IRS990/PayrollTaxesGrp/ProgramServicesAmt | 0 | 3427 |
| IRS990/PayrollTaxesGrp/TotalAmt | 0 | 5355 |
| IRS990/PledgesAndGrantsReceivableGrp/BOYAmt | 0 | 13563 |
| IRS990/PledgesAndGrantsReceivableGrp/EOYAmt | 0 | 47566 |
| IRS990/PoliticalCampaignActyInd | 0 | 0 |
| IRS990/PrincipalOfficerNm | 0 | ROBERT ROBBINS |
| IRS990/PriorPeriodAdjustmentsAmt | 0 | -9500 |
| IRS990/ProfessionalFundraisingInd | 0 | 0 |
| IRS990/ProgramServiceRevenueGrp/BusinessCd | 0 | 900099 |
| IRS990/ProgramServiceRevenueGrp/Desc | 0 | BIG BOX OF BOOKS EVENT |
| IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt | 0 | 2075 |
| IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt | 0 | 2075 |
| IRS990/ProgSrvcAccomActy2Grp/Desc | 0 | THE "READ ALOUD 15 MINUTES. EVERY CHILD. EVERY PARENT. EVERY DAY." NATIONAL CAMPAIGN CAN ONLY SUCCEED THROUGH A COMBINATION OF BROAD, NATIONAL MESSAGING AND LOCAL GRASSROOTS ACTIVISM.PARENTS, GRANDPARENTS, CAREGIVERS, EDUCATORS AND ALL CITIZENS NEED TO SEE AND UNDERSTAND THE MESSAGE. PARTNERS ON THE GROUND ENSURE THAT MESSAGING REACHES CAREGIVERS AND PENETRATES THE COMMUNITY, AIDED BY THE DISTRIBUTION OF SIGNS, MAGNETS, STICKERS, BOOK BAGS, BROCHURES AND READING TIPS. A NEW PARTNER TOOLKIT WAS LAUNCHED IN JANUARY 2014 TO PROVIDE ALL THE CAMPAIGN RESOURCES FOR PARTNERS IN ONE EASY TO USE WEB-BASED LOCATION. WITH THE LAUNCH OF THE PARTNER TOOLKIT, ALL CAMPAIGN MATERIALS WERE PROVIDED IN BOTH ENGLISH AND SPANISH FOR THE FIRST TIME. |
| IRS990/ProgSrvcAccomActy2Grp/ExpenseAmt | 0 | 15410 |
| IRS990/ProgSrvcAccomActy3Grp/Desc | 0 | THE BIG BOX OF BOOKS PROGRAM IS AN EFFECTIVE OUTREACH EFFORT THAT FURTHER RAISES AWARENESS THROUGH A HANDS-ON "READING IS FUN" PARENT ENGAGEMENT PROGRAM THAT ALSO PROVIDES HIGH QUALITY BOOKS TO VULNERABLE FAMILES. WORKING WITH COMMUNITY-BASED PARTNERS IN TITLE I SCHOOL NEIGHBORHOODS, READALOUD RECRUITS PRE-K CHILDREN AND THEIR SIBLINGS TO ATTEND A 90-MINUTE READING PARTY ALONG WITH THEIR PARENTS/GUARDIAN. IN THE PAST YEAR, 19 BIG BOX OF BOOKS PROGRAMS WERE CONDUCTED IN KENTUCKY, MICHIGAN, OHIO AND PENNSYLVANIA REACHING 805 FAMILIES AND SUPPORTED BY 310 COMMUNITY VOLUNTEERS. OVER 12,000 BOOKS WERE DISTRIBUTED TO 1,063 CHILDREN ATTENDING THE PROGRAMS. |
| IRS990/ProgSrvcAccomActy3Grp/ExpenseAmt | 0 | 88070 |
| IRS990/ProgSrvcAccomActy3Grp/RevenueAmt | 0 | 2075 |
| IRS990/ProhibitedTaxShelterTransInd | 0 | 0 |
| IRS990/PYBenefitsPaidToMembersAmt | 0 | 0 |
| IRS990/PYContributionsGrantsAmt | 0 | 400816 |
| IRS990/PYExcessBenefitTransInd | 0 | 0 |
| IRS990/PYGrantsAndSimilarPaidAmt | 0 | 0 |
| IRS990/PYInvestmentIncomeAmt | 0 | 0 |
| IRS990/PYOtherExpensesAmt | 0 | 299145 |
| IRS990/PYOtherRevenueAmt | 0 | 4738 |
| IRS990/PYProgramServiceRevenueAmt | 0 | 1978 |
| IRS990/PYRevenuesLessExpensesAmt | 0 | 46160 |
| IRS990/PYSalariesCompEmpBnftPaidAmt | 0 | 62227 |
| IRS990/PYTotalExpensesAmt | 0 | 361372 |
| IRS990/PYTotalProfFndrsngExpnsAmt | 0 | 0 |
| IRS990/PYTotalRevenueAmt | 0 | 407532 |
| IRS990/QuidProQuoContributionsInd | 0 | 0 |
| IRS990/RcvFndsToPayPrsnlBnftCntrctInd | 0 | 0 |
| IRS990/ReconcilationRevenueExpnssAmt | 0 | -43116 |
| IRS990/RegularMonitoringEnfrcInd | 0 | 1 |
| IRS990/RelatedEntityInd | 0 | 0 |
| IRS990/RelatedOrganizationCtrlEntInd | 0 | 0 |
| IRS990/ReportInvestmentsOtherSecInd | 0 | 0 |
| IRS990/ReportLandBuildingEquipmentInd | 0 | 0 |
| IRS990/ReportOtherAssetsInd | 0 | 0 |
| IRS990/ReportOtherLiabilitiesInd | 0 | 0 |
| IRS990/ReportProgramRelatedInvstInd | 0 | 0 |
| IRS990ScheduleA/First5Years170Ind | 0 | X |
| IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearAmt | 0 | 97950 |
| IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus1YearAmt | 0 | 400816 |
| IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus2YearsAmt | 0 | 253751 |
| IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus3YearsAmt | 0 | 180107 |
| IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/TotalAmt | 0 | 932624 |
| IRS990ScheduleA/GrossReceiptsRltdActivitiesAmt | 0 | 9518 |
| IRS990ScheduleA/PublicOrganization170Ind | 0 | X |
| IRS990ScheduleA/PublicSupportTotal170Amt | 0 | 300655 |
| IRS990ScheduleA/SubstantialContributorsTotAmt | 0 | 631969 |
| IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearAmt | 0 | 97950 |
| IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus1YearAmt | 0 | 400816 |
| IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus2YearsAmt | 0 | 253751 |
| IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus3YearsAmt | 0 | 180107 |
| IRS990ScheduleA/TotalCalendarYear170Grp/TotalAmt | 0 | 932624 |
| IRS990ScheduleA/TotalSupportAmt | 0 | 932624 |
| IRS990ScheduleB/ContributorInformationGrp/ContributorBusinessName/BusinessNameLine1 | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorNum | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine1 | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine2 | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/City | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/State | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/ZIPCode | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/TotalContributionsAmt | 0 | RESTRICTED |
| IRS990/ScheduleBRequiredInd | 0 | 1 |
| IRS990ScheduleD/ExpensesNotReportedAmt | 0 | 0 |
| IRS990ScheduleD/ExpensesNotRptFinclStmtAmt | 0 | 0 |
| IRS990ScheduleD/ExpensesSubtotalAmt | 0 | 313141 |
| IRS990ScheduleD/FootnoteTextInd | 0 | X |
| IRS990ScheduleD/RevenueNotReportedAmt | 0 | 0 |
| IRS990ScheduleD/RevenueNotReportedFinclStmtAmt | 0 | 0 |
| IRS990ScheduleD/RevenueSubtotalAmt | 0 | 270025 |
| IRS990ScheduleD/SupplementalInformationDetail/ExplanationTxt | 0 | SINCE THE ORGANIZATION IS TAX EXEMPT UNDER 501(C)(3) OF THE INTERNAL REVENUE CODE, NO TAX PROVISION HAS BEEN RECORDED. THE ORGANIZATION HAS BEEN CLASSIFIED AS OTHER THAN A PRIVATE FOUNDATION UNDER SECTION 509(A)(2) OF THE INTERNAL REVENUE CODE. THE ORGANIZATION FILES INCOME TAX RETURNS IN THE U.S. FEDERAL JURISDICTION. WITH FEW EXECPTIONS, THE ORGANIZATION IS NO LONGER SUBJECT TO U.S. FEDERAL INCOME TAX EXAMINATIONS BY TAX AUTHORITIES FOR YEARS BEFORE 2010. |
| IRS990ScheduleD/SupplementalInformationDetail/FormAndLineReferenceDesc | 0 | PART X, LINE 2: |
| IRS990ScheduleD/TotalBookValueLandBuildingsAmt | 0 | 0 |
| IRS990ScheduleD/TotalExpensesPerForm990Amt | 0 | 313141 |
| IRS990ScheduleD/TotalRevenuePerForm990Amt | 0 | 270025 |
| IRS990ScheduleD/TotalRevEtcAuditedFinclStmtAmt | 0 | 270025 |
| IRS990ScheduleD/TotExpnsEtcAuditedFinclStmtAmt | 0 | 313141 |
| IRS990/ScheduleJRequiredInd | 0 | 0 |
| IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/NameOfInterested/PersonNm | 0 | ROBERT ROBBINS |
| IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/NameOfInterested/PersonNm | 1 | CANDACE KENDLE |
| IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/RelationshipDescriptionTxt | 0 | BOARD TREASURER |
| IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/RelationshipDescriptionTxt | 1 | BOARD PRESIDENT |
| IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/SharingOfRevenuesInd | 0 | 0 |
| IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/SharingOfRevenuesInd | 1 | 0 |
| IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/TransactionAmt | 0 | 102000 |
| IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/TransactionAmt | 1 | 170000 |
| IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/TransactionDesc | 0 | PAYMENTS FOR CONSULTING SERVICES PROVIDED BY ROBERT ROBBINS ON BEHALF OF READALOUD.ORG. |
| IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/TransactionDesc | 1 | MAINTAINS KENDLE DONOR-ADVISED FUND WITH JOHNSON CHARITABLE GIFT FUND FROM WHICH READALOUD.ORG RECEIVES SIGNIFICANT CONTRIBUTIONS. |
| IRS990ScheduleM/AnyPropertyThatMustBeHeldInd | 0 | 0 |
| IRS990ScheduleM/BooksAndPublicationsGrp/MethodOfDeterminingRevenuesTxt | 0 | FAIR MARKET VALUE |
| IRS990ScheduleM/BooksAndPublicationsGrp/NonCashCheckboxInd | 0 | X |
| IRS990ScheduleM/BooksAndPublicationsGrp/NoncashContributionsRptF990Amt | 0 | 58160 |
| IRS990ScheduleM/ReviewProcessUnusualNCGiftsInd | 0 | 0 |
| IRS990ScheduleM/ThirdPartiesUsedInd | 0 | 0 |
| IRS990/ScheduleORequiredInd | 0 | 1 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 0 | CANDACE KENDLE (BOARD PRESIDENT) AND JENNIFER LIU BRYAN (BOARD SECRETARY) FAMILY RELATIONSHIP. CANDACE KENDLE (BOARD PRESIDENT) AND ROBERT ROBBINS (BOARD TREASURER) FAMILY RELATIONSHIP. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 1 | THE FORM 990 IS REVIEWED BY THE BOARD BEFORE IT IS FILED. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 2 | THE ORGANIZATION REQUESTS BOARD MEMBERS AND EMPLOYEES TO DISCLOSE ANY CONFLICTS OF INTEREST AS THEY ARISE. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 3 | THE ORGANIZATION'S GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY AND FINANCIAL STATEMENTS ARE AVAILABLE TO THE PUBLIC UPON REQUEST. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 4 | ROBERT ROBBINS IS COMPENSATED FOR NON-BOARD ACTIVITIES ON BEHALF OF READALOUD.ORG. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 5 | CONSULTING SERVICES: PROGRAM SERVICE EXPENSES 92,040. MANAGEMENT AND GENERAL EXPENSES 6,630. FUNDRAISING EXPENSES 5,100. TOTAL EXPENSES 103,770. MARKETING RESEARCH: PROGRAM SERVICE EXPENSES 28,326. MANAGEMENT AND GENERAL EXPENSES 0. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 28,326. IT CONSULTING SERVICES: PROGRAM SERVICE EXPENSES 7,988. MANAGEMENT AND GENERAL EXPENSES 0. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 7,988. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 6 | THE ORGANIZATION DID NOT CHANGE THE OVERSIGHT OF THE AUDIT PROCESS NOR THE SELECTION OF AN INDEPENDENT ACCOUNTANT PROCESS IN THE YEAR. |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 0 | FORM 990, PART VI, SECTION A, LINE 2 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 1 | FORM 990, PART VI, SECTION B, LINE 11 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 2 | FORM 990, PART VI, SECTION B, LINE 12C |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 3 | FORM 990, PART VI, SECTION C, LINE 19 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 4 | FORM 990, PART VII, LINE 3, OFFICER COMPENSATION: |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 5 | FORM 990, PART IX, LINE 11G |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 6 | FORM 990, PART XII, LINE 2C: |
| IRS990/SchoolOperatingInd | 0 | 0 |
| IRS990/SignificantChangeInd | 0 | 0 |
| IRS990/SignificantNewProgramSrvcInd | 0 | 0 |
| IRS990/StatesWhereCopyOfReturnIsFldCd | 0 | MI |
| IRS990/SubjectToProxyTaxInd | 0 | 0 |
| IRS990/TaxablePartyNotificationInd | 0 | 0 |
| IRS990/TaxExemptBondsInd | 0 | 0 |
| IRS990/TemporarilyRstrNetAssetsGrp/BOYAmt | 0 | 61513 |
| IRS990/TemporarilyRstrNetAssetsGrp/EOYAmt | 0 | 50000 |
| IRS990/TempOrPermanentEndowmentsInd | 0 | 0 |
| IRS990/TerminateOperationsInd | 0 | 0 |
| IRS990/TotalAssetsBOYAmt | 0 | 123234 |
| IRS990/TotalAssetsEOYAmt | 0 | 65884 |
| IRS990/TotalAssetsGrp/BOYAmt | 0 | 123234 |
| IRS990/TotalAssetsGrp/EOYAmt | 0 | 65884 |
| IRS990/TotalCompGreaterThan150KInd | 0 | 0 |
| IRS990/TotalContributionsAmt | 0 | 267950 |
| IRS990/TotalEmployeeCnt | 0 | 1 |
| IRS990/TotalFunctionalExpensesGrp/FundraisingAmt | 0 | 8406 |
| IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt | 0 | 42157 |
| IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt | 0 | 262578 |
| IRS990/TotalFunctionalExpensesGrp/TotalAmt | 0 | 313141 |
| IRS990/TotalGrossUBIAmt | 0 | 0 |
| IRS990/TotalLiabilitiesBOYAmt | 0 | 11655 |
| IRS990/TotalLiabilitiesEOYAmt | 0 | 6921 |
| IRS990/TotalLiabilitiesGrp/BOYAmt | 0 | 11655 |
| IRS990/TotalLiabilitiesGrp/EOYAmt | 0 | 6921 |
| IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt | 0 | 111579 |
| IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt | 0 | 58963 |
| IRS990/TotalOtherCompensationAmt | 0 | 0 |
| IRS990/TotalProgramServiceExpensesAmt | 0 | 262578 |
| IRS990/TotalProgramServiceRevenueAmt | 0 | 2075 |
| IRS990/TotalReportableCompFromOrgAmt | 0 | 0 |
| IRS990/TotalRevenueGrp/ExclusionAmt | 0 | 0 |
| IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt | 0 | 2075 |
| IRS990/TotalRevenueGrp/TotalRevenueColumnAmt | 0 | 270025 |
| IRS990/TotalRevenueGrp/UnrelatedBusinessRevenueAmt | 0 | 0 |
| IRS990/TotalVolunteersCnt | 0 | 310 |
| IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt | 0 | 123234 |
| IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt | 0 | 65884 |
| IRS990/TotReportableCompRltdOrgAmt | 0 | 0 |
| IRS990/TravelGrp/ProgramServicesAmt | 0 | 751 |
| IRS990/TravelGrp/TotalAmt | 0 | 751 |
| IRS990/TrnsfrExmptNonChrtblRltdOrgInd | 0 | 0 |
| IRS990/TypeOfOrganizationCorpInd | 0 | X |
| IRS990/UnrelatedBusIncmOverLimitInd | 0 | 0 |
| IRS990/UnrestrictedNetAssetsGrp/BOYAmt | 0 | 50066 |
| IRS990/UnrestrictedNetAssetsGrp/EOYAmt | 0 | 8963 |
| IRS990/UponRequestInd | 0 | X |
| IRS990/USAddress/AddressLine1 | 0 | PO BOX 304 |
| IRS990/USAddress/City | 0 | ALDEN |
| IRS990/USAddress/State | 0 | MI |
| IRS990/USAddress/ZIPCode | 0 | 49612 |
| IRS990/VotingMembersGoverningBodyCnt | 0 | 3 |
| IRS990/VotingMembersIndependentCnt | 0 | 1 |
| IRS990/WebsiteAddressTxt | 0 | WWW.READALOUD.ORG |
| IRS990/WhistleblowerPolicyInd | 0 | 1 |
| ReturnHeader/BuildTS | 0 | 2016-02-25 16:41:14Z |
| ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd | 0 | 1 |
| ReturnHeader/BusinessOfficerGrp/PersonNm | 0 | ROBERT ROBBINS |
| ReturnHeader/BusinessOfficerGrp/PersonTitleTxt | 0 | TREASURER |
| ReturnHeader/BusinessOfficerGrp/PhoneNum | 0 | 2314092665 |
| ReturnHeader/BusinessOfficerGrp/SignatureDt | 0 | 2015-01-13 |
| ReturnHeader/Filer/BusinessName/BusinessNameLine1 | 0 | READALOUDORG |
| ReturnHeader/Filer/BusinessNameControlTxt | 0 | READ |
| ReturnHeader/Filer/EIN | 0 | 800619907 |
| ReturnHeader/Filer/PhoneNum | 0 | 2314092665 |
| ReturnHeader/Filer/USAddress/AddressLine1 | 0 | PO BOX 304 |
| ReturnHeader/Filer/USAddress/City | 0 | ALDEN |
| ReturnHeader/Filer/USAddress/State | 0 | MI |
| ReturnHeader/Filer/USAddress/ZIPCode | 0 | 49612 |
| ReturnHeader/PreparerFirmGrp/PreparerFirmEIN | 0 | 202349670 |
| ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1 | 0 | DGN LLC |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1 | 0 | PO BOX 947 |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/City | 0 | TRAVERSE CITY |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/State | 0 | MI |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCode | 0 | 496850947 |
| ReturnHeader/PreparerPersonGrp/PhoneNum | 0 | 2319461722 |
| ReturnHeader/PreparerPersonGrp/PreparerPersonNm | 0 | HEIDI WENDEL CPA |
| ReturnHeader/ReturnTs | 0 | 2015-01-13T07:38:53-06:00 |
| ReturnHeader/ReturnTypeCd | 0 | 990 |
| ReturnHeader/TaxPeriodBeginDt | 0 | 2013-07-01 |
| ReturnHeader/TaxPeriodEndDt | 0 | 2014-06-30 |
| ReturnHeader/TaxYr | 0 | 2013 |
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Displayed year
2014 • Form 990Detailed filing. Detailed filing data is available for this year.