Civic Intelligence

Visit Santa Cruz County

990 • Fiscal year 2021 • EIN 77-0200405

Jul 01, 2020 to Jun 30, 2021 • Filed on Nov 15, 2021

Organization ProfileN/A

View Organization Page

303 Water Street 100Santa Cruz, CA 95060

(831) 429-7281

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

94th percentile

0.70x

Higher debt load relative to assets than 94% of similar nonprofits.

2021 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2021

Liabilities / Revenue

87th percentile

0.68x

Higher debt load relative to revenue than 87% of similar nonprofits.

2021 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2021

Net Margin

25th percentile

1.3%

Higher net margin than 25% of similar nonprofits.

2021 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2021

Top Officer Pay

66th percentile

$183,453

Higher top officer pay than 66% of similar nonprofits.

Top officer pay equals 7.5% of source-year revenue.

2021 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2021

Asset Growth

46th percentile

10%

Faster asset growth than 46% of similar nonprofits.

2021 filings • 501(c)6 • $1M-$5M nonprofits • Annualized from 2020 to 2021

Revenue Growth

42nd percentile

4.7%

Faster revenue growth than 42% of similar nonprofits.

2021 filings • 501(c)6 • $1M-$5M nonprofits • Annualized from 2020 to 2021

Balance Sheet
Liabilities / Assets94th percentile

Assets

Up

$2,373,577

Up $219,820 (+10%) from 2020

Net Assets

Up

$708,143

Up $30,780 (+4.5%) from 2020

Liabilities

Up

$1,665,434

Up $189,040 (+13%) from 2020

Revenue And Expenses
Liabilities / Revenue87th percentileNet Margin25th percentile

Revenue

Up

$2,439,375

Up $109,432 (+4.7%) from 2020

Expenses

Up

$2,408,595

Up $200,872 (+9.1%) from 2020

Net Income

Down

$30,780

Down $91,440 (-75%) from 2020

Historical Trend

Balance Sheet Trend

Asset Growth46th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$3.0M$2.0M$1.0M$0Assets 2011: $527,431Liabilities 2011: $275,297Net Assets 2011: $252,1342011Assets 2012: $845,657Liabilities 2012: $628,545Net Assets 2012: $217,1122012Assets 2013: $761,839Liabilities 2013: $539,363Net Assets 2013: $222,4762013Assets 2014: $770,811Liabilities 2014: $518,791Net Assets 2014: $252,0202014Assets 2015: $781,892Liabilities 2015: $474,089Net Assets 2015: $307,8032015Assets 2016: $1,218,521Liabilities 2016: $850,395Net Assets 2016: $368,1262016Assets 2017: $1,376,089Liabilities 2017: $955,550Net Assets 2017: $420,5392017Assets 2018: $1,623,994Liabilities 2018: $1,125,321Net Assets 2018: $498,6732018Assets 2019: $1,920,845Liabilities 2019: $1,365,702Net Assets 2019: $555,1432019Assets 2020: $2,153,757Liabilities 2020: $1,476,394Net Assets 2020: $677,3632020Assets 2021: $2,373,577Liabilities 2021: $1,665,434Net Assets 2021: $708,1432021Assets 2022: $2,111,555Liabilities 2022: $1,313,055Net Assets 2022: $798,5002022Assets 2023: $2,155,039Liabilities 2023: $1,324,322Net Assets 2023: $830,7172023Assets 2024: $2,502,063Liabilities 2024: $1,640,154Net Assets 2024: $861,9092024Assets 2025: $2,819,271Liabilities 2025: $1,901,637Net Assets 2025: $917,6342025

Highlighted filing

2021

Assets$2,373,577
Liabilities$1,665,434
Net Assets$708,143
Open 2021 Filing

Operations Trend

Revenue Growth42nd percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$4.0M$3.0M$2.0M$1.0M$0-$1.0MRevenue 2011: $1,668,860Expenses 2011: $1,651,537Net Income 2011: $17,3232011Revenue 2012: $1,974,356Expenses 2012: $2,002,311Net Income 2012: -$27,9552012Expenses 2013: $2,002,1992013Revenue 2014: $2,001,937Expenses 2014: $1,972,393Net Income 2014: $29,5442014Revenue 2015: $2,043,517Expenses 2015: $1,987,734Net Income 2015: $55,7832015Revenue 2016: $2,355,682Expenses 2016: $2,295,359Net Income 2016: $60,3232016Revenue 2017: $2,379,481Expenses 2017: $2,314,379Net Income 2017: $65,1022017Revenue 2018: $2,505,745Expenses 2018: $2,427,611Net Income 2018: $78,1342018Revenue 2019: $2,728,233Expenses 2019: $2,671,763Net Income 2019: $56,4702019Revenue 2020: $2,329,943Expenses 2020: $2,207,723Net Income 2020: $122,2202020Revenue 2021: $2,439,375Expenses 2021: $2,408,595Net Income 2021: $30,7802021Revenue 2022: $3,056,246Expenses 2022: $2,965,889Net Income 2022: $90,3572022Revenue 2023: $3,090,368Expenses 2023: $3,058,151Net Income 2023: $32,2172023Revenue 2024: $3,163,927Expenses 2024: $3,132,735Net Income 2024: $31,1922024Revenue 2025: $3,181,210Expenses 2025: $3,125,485Net Income 2025: $55,7252025

Highlighted filing

2021

Revenue$2,439,375
Expenses$2,408,595
Net Income$30,780
Open 2021 Filing
Jump To
Filing Snapshot
Filing Period
Jul 1, 2020 to Jun 30, 2021
Signed
Nov 15, 2021
Return Version
2020v4.0
Gross Receipts
$2,439,375
Mission and Program Overview

Mission

City & county tourism promotion

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$1,268,587$1,270,952▲ $2,365
Cash and Non-Interest-Bearing Accounts$543,445$546,851▲ $3,406
Accounts Receivable$315,965$527,199▲ $211,234
Land, Buildings, and Equipment, Net$12,994$13,053▲ $59
Prepaid Expenses and Deferred Charges$8,798$11,554▲ $2,756
Other Notes and Loans Receivable, Net-$0-
Pledges and Grants Receivable-$0-
Receivable From Disqualified Prsn-$0-
Receivables From Officers Etc-$0-
Investments Other Securities-$0-
Investments Program Related-$0-
Investments in Publicly Traded Securities-$0-
Intangible Assets-$0-
Inventories for Sale or Use-$0-
Total Assets$2,153,757$2,373,577▲ $219,820
Other Assets Total$3,968$3,968→ $0
Liabilities
Deferred Revenue$1,409,042$1,515,735▲ $106,693
Accounts Payable and Accrued Expenses$67,352$149,699▲ $82,347
Total Liabilities$1,476,394$1,665,434▲ $189,040
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$677,363$708,143▲ $30,780
Total Net Assets Fund Balance$677,363$708,143▲ $30,780
Total Liabilities and Net Assets / Fund Balance$2,153,757$2,373,577▲ $219,820

Asset Categories

AssetBook ValueDepreciationBasis
Other Land Buildings$13,053$126,534$139,587
Compensation and Service Providers
Top Officer Pay66th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Maggie IvyExecutive DirecFT$175,639$7,814$183,453

Board Members and Trustees

NameTitle
Laura WaltzPast President
Darren PoundPresident
Julie BaylorVice President
Ajita PatelBoard Member
Anandi Heinrich ClementsBoard Member
Bhavana PatelBoard Member
Bijal PatelBoard Member
Bruce McPhersonBoard Member
Gael AbayonBoard Member
Jay BhulaBoard Member
Karley PopeBoard Member
Kent BermanBoard Member
Kevin HerbstBoard Member
Martine WatkinsBoard Member
Peggy Sue DanielsonBoard Member
Robert BaileyBoard Member
Shaz RothBoard Member
Sonja BrunnerBoard Member
Steve EdmondsBoard Member
Tina FriendBoard Member
Ann OstermannAt Large
Emily ThomasSecretary
Sita PatelTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$223,357
Program Service Revenue
$2,212,817
Investment Income
$3,201
Other Revenue
$0
Change in Net Assets
$30,780

Audited Revenue Reconciliation

Revenue per Audited Statements
$2,439,375
Total Revenue per Audited Statements
$2,439,375
Total Revenue per Form 990
$2,439,375
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$1,624,849
Salaries, Compensation, and Employee Benefits$783,746
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising$1,089,340$121,038-$1,210,378
Other Salaries and Wages$421,478$46,831-$468,309
Current Officers, Directors, Trustees, and Key Employees$165,108$18,345-$183,453
Other Employee Benefits$74,659$8,295-$82,954
Conferences and Meetings$57,928$6,436-$64,364
Occupancy$53,638$5,960-$59,598
Payroll Taxes$44,127$4,903-$49,030
Other Expenses$23,178$12,802-$23,178
All Other Expenses$22,177$294-$22,471
Office Expenses$15,334$1,704-$17,038
Depreciation Depletion$5,222--$5,222
Total Functional Expenses$2,181,987$226,608$0$2,408,595

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$2,408,595
Total Expenses per Audited Statements$2,408,595
Total Expenses per Form 990$2,408,595
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Receivables from Disqualified Persons-$0-
Receivables from Officers, Directors, Trustees, and Key Employees-$0-
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
No
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Line 11B: Form 990 Review Process

“Reviewed by Executive Director.”

Form 990, Part VI, Line 19: Other Organization Documents Publicly Available

“No other organizational documents available to the public.”

Filing and Contact Details

Filer

Filer Name
Visit Santa Cruz County
EIN
77-0200405
Address
303 WATER STREET 100, SANTA CRUZ, CA 95060

Signing Officer

Name
Maggie Ivy
Title
Executive Direc
Signed
2021-11-15
Discuss with paid preparer
Yes

Organization Details

Formed
1988
Legal Domicile
CA
Voting Board Members
23
Independent Board Members
23
Employees
14

Preparer

Firm
Chad Hoesing CPA Inc
Address
331 Soquel Ave Ste 205, Santa Cruz, CA 95062
Preparer
Chad Hoesing
Phone
8314257193
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IRS990/Form990PartVIISectionAGrp/PersonNm0Maggie Ivy
IRS990/Form990PartVIISectionAGrp/PersonNm1Darren Pound
IRS990/Form990PartVIISectionAGrp/PersonNm2Laura Waltz
IRS990/Form990PartVIISectionAGrp/PersonNm3Bhavana Patel
IRS990/Form990PartVIISectionAGrp/PersonNm4Gael Abayon
IRS990/Form990PartVIISectionAGrp/PersonNm5Kent Berman
IRS990/Form990PartVIISectionAGrp/PersonNm6Tina Friend
IRS990/Form990PartVIISectionAGrp/PersonNm7Shaz Roth
IRS990/Form990PartVIISectionAGrp/PersonNm8Robert Bailey
IRS990/Form990PartVIISectionAGrp/PersonNm9Ann Ostermann
IRS990/Form990PartVIISectionAGrp/PersonNm10Sita Patel
IRS990/Form990PartVIISectionAGrp/PersonNm11Emily Thomas
IRS990/Form990PartVIISectionAGrp/PersonNm12Bruce McPherson
IRS990/Form990PartVIISectionAGrp/PersonNm13Kevin Herbst
IRS990/Form990PartVIISectionAGrp/PersonNm14Anandi Heinrich Clements
IRS990/Form990PartVIISectionAGrp/PersonNm15Karley Pope
IRS990/Form990PartVIISectionAGrp/PersonNm16Jay Bhula
IRS990/Form990PartVIISectionAGrp/PersonNm17Sonja Brunner
IRS990/Form990PartVIISectionAGrp/PersonNm18Peggy Sue Danielson
IRS990/Form990PartVIISectionAGrp/PersonNm19Bijal Patel
IRS990/Form990PartVIISectionAGrp/PersonNm20Steve Edmonds
IRS990/Form990PartVIISectionAGrp/PersonNm21Martine Watkins
IRS990/Form990PartVIISectionAGrp/PersonNm22Ajita Patel
IRS990/Form990PartVIISectionAGrp/PersonNm23Julie Baylor
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IRS990/Form990PartVIISectionAGrp/TitleTxt0Executive Direc
IRS990/Form990PartVIISectionAGrp/TitleTxt1President
IRS990/Form990PartVIISectionAGrp/TitleTxt2Past President
IRS990/Form990PartVIISectionAGrp/TitleTxt3Board Member
IRS990/Form990PartVIISectionAGrp/TitleTxt4Board Member
IRS990/Form990PartVIISectionAGrp/TitleTxt5Board Member
IRS990/Form990PartVIISectionAGrp/TitleTxt6Board Member
IRS990/Form990PartVIISectionAGrp/TitleTxt7Board Member
IRS990/Form990PartVIISectionAGrp/TitleTxt8Board Member
IRS990/Form990PartVIISectionAGrp/TitleTxt9At Large
IRS990/Form990PartVIISectionAGrp/TitleTxt10Treasurer
IRS990/Form990PartVIISectionAGrp/TitleTxt11Secretary
IRS990/Form990PartVIISectionAGrp/TitleTxt12Board Member
IRS990/Form990PartVIISectionAGrp/TitleTxt13Board Member
IRS990/Form990PartVIISectionAGrp/TitleTxt14Board Member
IRS990/Form990PartVIISectionAGrp/TitleTxt15Board Member
IRS990/Form990PartVIISectionAGrp/TitleTxt16Board Member
IRS990/Form990PartVIISectionAGrp/TitleTxt17Board Member
IRS990/Form990PartVIISectionAGrp/TitleTxt18Board Member
IRS990/Form990PartVIISectionAGrp/TitleTxt19Board Member
IRS990/Form990PartVIISectionAGrp/TitleTxt20Board Member
IRS990/Form990PartVIISectionAGrp/TitleTxt21Board Member
IRS990/Form990PartVIISectionAGrp/TitleTxt22Board Member
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Document Assets

No mirrored PDF or thumbnail assets are attached yet.

Filings

Displayed year

2021 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$2,373,577
Liabilities
$1,665,434
Net assets
$708,143
Revenue
$2,439,375
Expenses
$2,408,595
Net income
$30,780
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025Detailed filing. Detailed filing data is available for this year.$2.82$1.90$0.92$3.18$3.13$0.06
2024Detailed filing. Detailed filing data is available for this year.$2.50$1.64$0.86$3.16$3.13$0.03
2023Detailed filing. Detailed filing data is available for this year.$2.16$1.32$0.83$3.09$3.06$0.03
2022Detailed filing. Detailed filing data is available for this year.$2.11$1.31$0.80$3.06$2.97$0.09
2021Detailed filing. Detailed filing data is available for this year.$2.37$1.67$0.71$2.44$2.41$0.03
2020Detailed filing. Detailed filing data is available for this year.$2.15$1.48$0.68$2.33$2.21$0.12
2019Detailed filing. Detailed filing data is available for this year.$1.92$1.37$0.56$2.73$2.67$0.06
2018Detailed filing. Detailed filing data is available for this year.$1.62$1.13$0.50$2.51$2.43$0.08
2017Detailed filing. Detailed filing data is available for this year.$1.38$0.96$0.42$2.38$2.31$0.07
2016Summary only. Only limited summary data is available for this year.$1.22$0.85$0.37$2.36$2.30$0.06
2015Detailed filing. Detailed filing data is available for this year.$0.78$0.47$0.31$2.04$1.99$0.06
2014Detailed filing. Detailed filing data is available for this year.$0.77$0.52$0.25$2.00$1.97$0.03
2013Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.76$0.54$0.22$2.00
2012Summary only. Only limited summary data is available for this year.$0.85$0.63$0.22$1.97$2.00$0.03
2011Summary only. Only limited summary data is available for this year.$0.53$0.28$0.25$1.67$1.65$0.02