Civic Intelligence

Visit Santa Cruz County

990 • Fiscal year 2017 • EIN 77-0200405

Jul 01, 2016 to Jun 30, 2017 • Filed on Dec 26, 2017

Organization ProfileN/A

View Organization Page

303 Water StreetSanta Cruz, CA 95060

(831) 429-7281

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

91st percentile

0.69x

Higher debt load relative to assets than 91% of similar nonprofits.

2017 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2017

Liabilities / Revenue

76th percentile

0.40x

Higher debt load relative to revenue than 76% of similar nonprofits.

2017 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2017

Net Margin

46th percentile

2.7%

Higher net margin than 46% of similar nonprofits.

2017 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2017

Top Officer Pay

55th percentile

$150,344

Higher top officer pay than 55% of similar nonprofits.

Top officer pay equals 6.3% of source-year revenue.

2017 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2017

Asset Growth

72nd percentile

13%

Faster asset growth than 72% of similar nonprofits.

2017 filings • 501(c)6 • $1M-$5M nonprofits • Annualized from 2016 to 2017

Revenue Growth

40th percentile

1.0%

Faster revenue growth than 40% of similar nonprofits.

2017 filings • 501(c)6 • $1M-$5M nonprofits • Annualized from 2016 to 2017

Balance Sheet
Liabilities / Assets91st percentile

Assets

Up

$1,376,089

Up $157,568 (+13%) from 2016

Net Assets

Up

$420,539

Up $52,413 (+14%) from 2016

Liabilities

Up

$955,550

Up $105,155 (+12%) from 2016

Revenue And Expenses
Liabilities / Revenue76th percentileNet Margin46th percentile

Revenue

Up

$2,379,481

Up $23,799 (+1.0%) from 2016

Expenses

Up

$2,314,379

Up $19,020 (+0.8%) from 2016

Net Income

Up

$65,102

Up $4,779 (+7.9%) from 2016

Historical Trend

Balance Sheet Trend

Asset Growth72nd percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$3.0M$2.0M$1.0M$0Assets 2011: $527,431Liabilities 2011: $275,297Net Assets 2011: $252,1342011Assets 2012: $845,657Liabilities 2012: $628,545Net Assets 2012: $217,1122012Assets 2013: $761,839Liabilities 2013: $539,363Net Assets 2013: $222,4762013Assets 2014: $770,811Liabilities 2014: $518,791Net Assets 2014: $252,0202014Assets 2015: $781,892Liabilities 2015: $474,089Net Assets 2015: $307,8032015Assets 2016: $1,218,521Liabilities 2016: $850,395Net Assets 2016: $368,1262016Assets 2017: $1,376,089Liabilities 2017: $955,550Net Assets 2017: $420,5392017Assets 2018: $1,623,994Liabilities 2018: $1,125,321Net Assets 2018: $498,6732018Assets 2019: $1,920,845Liabilities 2019: $1,365,702Net Assets 2019: $555,1432019Assets 2020: $2,153,757Liabilities 2020: $1,476,394Net Assets 2020: $677,3632020Assets 2021: $2,373,577Liabilities 2021: $1,665,434Net Assets 2021: $708,1432021Assets 2022: $2,111,555Liabilities 2022: $1,313,055Net Assets 2022: $798,5002022Assets 2023: $2,155,039Liabilities 2023: $1,324,322Net Assets 2023: $830,7172023Assets 2024: $2,502,063Liabilities 2024: $1,640,154Net Assets 2024: $861,9092024Assets 2025: $2,819,271Liabilities 2025: $1,901,637Net Assets 2025: $917,6342025

Highlighted filing

2017

Assets$1,376,089
Liabilities$955,550
Net Assets$420,539
Open 2017 Filing

Operations Trend

Revenue Growth40th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$4.0M$3.0M$2.0M$1.0M$0-$1.0MRevenue 2011: $1,668,860Expenses 2011: $1,651,537Net Income 2011: $17,3232011Revenue 2012: $1,974,356Expenses 2012: $2,002,311Net Income 2012: -$27,9552012Expenses 2013: $2,002,1992013Revenue 2014: $2,001,937Expenses 2014: $1,972,393Net Income 2014: $29,5442014Revenue 2015: $2,043,517Expenses 2015: $1,987,734Net Income 2015: $55,7832015Revenue 2016: $2,355,682Expenses 2016: $2,295,359Net Income 2016: $60,3232016Revenue 2017: $2,379,481Expenses 2017: $2,314,379Net Income 2017: $65,1022017Revenue 2018: $2,505,745Expenses 2018: $2,427,611Net Income 2018: $78,1342018Revenue 2019: $2,728,233Expenses 2019: $2,671,763Net Income 2019: $56,4702019Revenue 2020: $2,329,943Expenses 2020: $2,207,723Net Income 2020: $122,2202020Revenue 2021: $2,439,375Expenses 2021: $2,408,595Net Income 2021: $30,7802021Revenue 2022: $3,056,246Expenses 2022: $2,965,889Net Income 2022: $90,3572022Revenue 2023: $3,090,368Expenses 2023: $3,058,151Net Income 2023: $32,2172023Revenue 2024: $3,163,927Expenses 2024: $3,132,735Net Income 2024: $31,1922024Revenue 2025: $3,181,210Expenses 2025: $3,125,485Net Income 2025: $55,7252025

Highlighted filing

2017

Revenue$2,379,481
Expenses$2,314,379
Net Income$65,102
Open 2017 Filing
Jump To
Filing Snapshot
Filing Period
Jul 1, 2016 to Jun 30, 2017
Signed
Dec 26, 2017
Return Version
2016v3.0
Gross Receipts
$2,379,481
Mission and Program Overview

Mission

City & county tourism promotion

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$483,613$769,365▲ $285,752
Accounts Receivable$683,206$572,836▼ $110,370
Prepaid Expenses and Deferred Charges$20,367$21,041▲ $674
Land, Buildings, and Equipment, Net$27,367$8,879▼ $18,488
Savings and Temporary Cash Investments-$0-
Other Notes and Loans Receivable, Net-$0-
Pledges and Grants Receivable-$0-
Receivable From Disqualified Prsn-$0-
Receivables From Officers Etc-$0-
Investments Other Securities-$0-
Investments Program Related-$0-
Investments in Publicly Traded Securities-$0-
Intangible Assets-$0-
Inventories for Sale or Use-$0-
Total Assets$1,218,521$1,376,089▲ $157,568
Other Assets Total$3,968$3,968→ $0
Liabilities
Deferred Revenue$582,798$782,221▲ $199,423
Accounts Payable and Accrued Expenses$267,597$173,329▼ $94,268
Total Liabilities$850,395$955,550▲ $105,155
Net Assets / Fund Balance
Unrestricted Net Assets$368,126$420,539▲ $52,413
Total Net Assets Fund Balance$368,126$420,539▲ $52,413
Total Liabilities and Net Assets / Fund Balance$1,218,521$1,376,089▲ $157,568

Asset Categories

AssetBook ValueDepreciationBasis
Other Land Buildings$8,879$278,369$287,248
Compensation and Service Providers
Top Officer Pay55th percentile

Employees

NameTitleFull / Part TimeBaseTotal
Maggie IvyExecutive DirecFT$150,344$150,344

Board Members and Trustees

NameTitle
Victor PatelPresident
Kenn ClarkVice President
Adrienne ClearyBoard Member
Bijal PatelBoard Member
Bonny HawleyBoard Member
Bruce McPhersonBoard Member
Chuck RyderBoard Member
Cynthia MathewsBoard Member
Dan AspromonteBoard Member
Debbie ParsonsBoard Member
Gael AbayonBoard Member
Jamie GoldsteinBoard Member
Joanne HirasakiBoard Member
Kevin HerbstBoard Member
Laura WaltzBoard Member
Megan MetzBoard Member
Richelle NoroyanBoard Member
Robert BaileyBoard Member
Robert KelleyBoard Member
Sanjay PatelBoard Member
Steven AllenBoard Member
Michelle WilliamsSecretary
Zachary DavisTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$0
Program Service Revenue
$2,378,631
Investment Income
$850
Other Revenue
$0
Change in Net Assets
$65,102

Audited Revenue Reconciliation

Revenue per Audited Statements
$2,379,481
Total Revenue per Audited Statements
$2,379,481
Total Revenue per Form 990
$2,379,481
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$1,566,149
Salaries, Compensation, and Employee Benefits$748,230
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$406,380$45,153-$451,533
Current Officers, Directors, Trustees, and Key Employees$135,310$15,034-$150,344
Other Employee Benefits$75,339$8,371-$83,710
Occupancy$58,004$6,445-$64,449
Payroll Taxes$48,716$5,413-$54,129
All Other Expenses$33,707$2,665-$36,372
Other Expenses$24,268$2,696-$26,964
Pension Plan Contributions$7,663$851-$8,514
Depreciation Depletion$7,967--$7,967
Total Functional Expenses$2,087,493$226,886$0$2,314,379

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$2,314,379
Total Expenses per Audited Statements$2,314,379
Total Expenses per Form 990$2,314,379
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Receivables from Disqualified Persons-$0-
Receivables from Officers, Directors, Trustees, and Key Employees-$0-
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
No
Backup withholding compliance
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Line 11B: Form 990 Review Process

“Reviewed by Executive Director.”

Form 990, Part VI, Line 19: Other Organization Documents Publicly Available

“No other organizational documents available to the public.”

Filing and Contact Details

Filer

Filer Name
Visit Santa Cruz County
EIN
77-0200405
Address
303 WATER STREET, SANTA CRUZ, CA 95060

Signing Officer

Name
Maggie Ivy
Title
Executive Direc
Signed
2017-12-26
Discuss with paid preparer
Yes

Organization Details

Formed
1988
Legal Domicile
CA
Voting Board Members
23
Independent Board Members
23
Employees
14

Preparer

Firm
Chad Hoesing CPA Inc
Address
331 Soquel Ave Ste 205, Santa Cruz, CA 95062
Preparer
Chad Hoesing
Phone
8314257193
Raw XML AppendixShowing 400 of 523 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
IRS990/AccountantCompileOrReviewInd0false
IRS990/AccountsPayableAccrExpnssGrp/BOYAmt0267597
IRS990/AccountsPayableAccrExpnssGrp/EOYAmt0173329
IRS990/AccountsReceivableGrp/BOYAmt0683206
IRS990/AccountsReceivableGrp/EOYAmt0572836
IRS990/ActivitiesConductedPrtshpInd0false
IRS990/ActivityOrMissionDesc0CITY & COUNTY TOURISM PROMOTION
IRS990/AdvertisingGrp/TotalAmt00
IRS990/AllAffiliatesIncludedInd0false
IRS990/AllOtherExpensesGrp/ManagementAndGeneralAmt02665
IRS990/AllOtherExpensesGrp/ProgramServicesAmt033707
IRS990/AllOtherExpensesGrp/TotalAmt036372
IRS990/AnnualDisclosureCoveredPrsnInd0true
IRS990/AuditCommitteeInd0false
IRS990/BackupWthldComplianceInd0false
IRS990/BenefitsToMembersGrp/TotalAmt00
IRS990/BooksInCareOfDetail/PersonNm0MAGGIE IVY
IRS990/BooksInCareOfDetail/PhoneNum08314297281
IRS990/BooksInCareOfDetail/USAddress/AddressLine1Txt0303 WATER STREET SUITE 100
IRS990/BooksInCareOfDetail/USAddress/CityNm0SANTA CRUZ
IRS990/BooksInCareOfDetail/USAddress/StateAbbreviationCd0CA
IRS990/BooksInCareOfDetail/USAddress/ZIPCd095060
IRS990/BusinessRlnWithFamMemInd0false
IRS990/BusinessRlnWithOfficerEntInd0false
IRS990/BusinessRlnWithOrgMemInd0false
IRS990/CashNonInterestBearingGrp/BOYAmt0483613
IRS990/CashNonInterestBearingGrp/EOYAmt0769365
IRS990/ChangeToOrgDocumentsInd0false
IRS990/CntrctRcvdGreaterThan100KCnt00
IRS990/CollectionsOfArtInd0false
IRS990/CompCurrentOfcrDirectorsGrp/ManagementAndGeneralAmt015034
IRS990/CompCurrentOfcrDirectorsGrp/ProgramServicesAmt0135310
IRS990/CompCurrentOfcrDirectorsGrp/TotalAmt0150344
IRS990/CompDisqualPersonsGrp/TotalAmt00
IRS990/CompensationFromOtherSrcsInd0false
IRS990/CompensationProcessCEOInd0true
IRS990/CompensationProcessOtherInd0false
IRS990/ConferencesMeetingsGrp/TotalAmt00
IRS990/ConflictOfInterestPolicyInd0true
IRS990/ConservationEasementsInd0false
IRS990/ConsolidatedAuditFinclStmtInd0false
IRS990/CreditCounselingInd0false
IRS990/CYBenefitsPaidToMembersAmt00
IRS990/CYContributionsGrantsAmt00
IRS990/CYGrantsAndSimilarPaidAmt00
IRS990/CYInvestmentIncomeAmt0850
IRS990/CYOtherExpensesAmt01566149
IRS990/CYOtherRevenueAmt00
IRS990/CYProgramServiceRevenueAmt02378631
IRS990/CYRevenuesLessExpensesAmt065102
IRS990/CYSalariesCompEmpBnftPaidAmt0748230
IRS990/CYTotalExpensesAmt02314379
IRS990/CYTotalFundraisingExpenseAmt00
IRS990/CYTotalProfFndrsngExpnsAmt00
IRS990/CYTotalRevenueAmt02379481
IRS990/DAFExcessBusinessHoldingsInd0false
IRS990/DecisionsSubjectToApprovaInd0false
IRS990/DeductibleArtContributionInd0false
IRS990/DeductibleNonCashContriInd0false
IRS990/DeferredRevenueGrp/BOYAmt0582798
IRS990/DeferredRevenueGrp/EOYAmt0782221
IRS990/DelegationOfMgmtDutiesInd0false
IRS990/DepreciationDepletionGrp/ProgramServicesAmt07967
IRS990/DepreciationDepletionGrp/TotalAmt07967
IRS990/Desc0THE ORGANIZATION PROMOTES SANTA CRUZ CITY & COUNTY AS A TOURIST, CONFERENCE AND FILM DESTINATION PRIMARILY THROUGH PRINT ADS, BROCHURES AND MAGAZINES TO PROMOTE THE WELFARE OF THE RESIDENTS OF SANTA CRUZ COUNTY BY STIMULATING THE ECONOMY.THE ORGANIZATION MANAGES THE SANTA CRUZ COUNTY TOURISM MARKETING DISTRICT.
IRS990/DescribedInSection501c3Ind0false
IRS990/DisregardedEntityInd0false
IRS990/DistributionToDonorInd0false
IRS990/DocumentRetentionPolicyInd0false
IRS990/DonorAdvisedFundInd0false
IRS990/ElectionOfBoardMembersInd0false
IRS990/EmployeeCnt014
IRS990/EmploymentTaxReturnsFiledInd0true
IRS990/EngagedInExcessBenefitTransInd0false
IRS990/EscrowAccountInd0false
IRS990/ExpenseAmt02087493
IRS990/FamilyOrBusinessRlnInd0false
IRS990/FederalGrantAuditRequiredInd0false
IRS990/FeesForServicesAccountingGrp/TotalAmt00
IRS990/FeesForServicesLegalGrp/TotalAmt00
IRS990/FeesForServicesLobbyingGrp/TotalAmt00
IRS990/FeesForServicesManagementGrp/TotalAmt00
IRS990/FeesForServicesOtherGrp/TotalAmt00
IRS990/FeesForServicesProfFundraising/TotalAmt00
IRS990/FeesForSrvcInvstMgmntFeesGrp/TotalAmt00
IRS990/ForeignActivitiesInd0false
IRS990/ForeignFinancialAccountInd0false
IRS990/ForeignGrantsGrp/TotalAmt00
IRS990/ForeignOfficeInd0false
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt00.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt10.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt20.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt30.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt40.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt50.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt60.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt70.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt80.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt90.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt100.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt110.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt120.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt130.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt140.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt150.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt160.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt170.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt180.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt190.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt200.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt210.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt220.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt230.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt02.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt12.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt22.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt32.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt42.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt52.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt62.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt72.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt82.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt92.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt102.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt112.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt122.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt132.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt142.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt152.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt162.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt172.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt182.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt192.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt202.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt212.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt222.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt2340.00
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd0X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd1X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd2X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd3X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd4X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd5X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd6X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd7X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd8X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd9X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd10X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd11X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd12X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd13X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd14X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd15X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd16X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd17X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd18X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd19X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd20X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd21X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd22X
IRS990/Form990PartVIISectionAGrp/OfficerInd0X
IRS990/Form990PartVIISectionAGrp/OfficerInd1X
IRS990/Form990PartVIISectionAGrp/OfficerInd2X
IRS990/Form990PartVIISectionAGrp/OfficerInd3X
IRS990/Form990PartVIISectionAGrp/OfficerInd4X
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt00
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt10
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt20
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt30
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt40
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt50
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt60
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt70
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt80
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt90
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt100
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt110
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt120
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt130
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt140
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt150
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt160
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt170
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt180
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt190
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt200
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt210
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt220
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt230
IRS990/Form990PartVIISectionAGrp/PersonNm0Kenn Clark
IRS990/Form990PartVIISectionAGrp/PersonNm1Victor Patel
IRS990/Form990PartVIISectionAGrp/PersonNm2Zachary Davis
IRS990/Form990PartVIISectionAGrp/PersonNm3Michelle Williams
IRS990/Form990PartVIISectionAGrp/PersonNm4Gael Abayon
IRS990/Form990PartVIISectionAGrp/PersonNm5Steven Allen
IRS990/Form990PartVIISectionAGrp/PersonNm6Dan Aspromonte
IRS990/Form990PartVIISectionAGrp/PersonNm7Adrienne Cleary
IRS990/Form990PartVIISectionAGrp/PersonNm8Robert Bailey
IRS990/Form990PartVIISectionAGrp/PersonNm9Robert Kelley
IRS990/Form990PartVIISectionAGrp/PersonNm10Jamie Goldstein
IRS990/Form990PartVIISectionAGrp/PersonNm11Bonny Hawley
IRS990/Form990PartVIISectionAGrp/PersonNm12Bruce McPherson
IRS990/Form990PartVIISectionAGrp/PersonNm13Kevin Herbst
IRS990/Form990PartVIISectionAGrp/PersonNm14Megan Metz
IRS990/Form990PartVIISectionAGrp/PersonNm15Joanne Hirasaki
IRS990/Form990PartVIISectionAGrp/PersonNm16Richelle Noroyan
IRS990/Form990PartVIISectionAGrp/PersonNm17Cynthia Mathews
IRS990/Form990PartVIISectionAGrp/PersonNm18Debbie Parsons
IRS990/Form990PartVIISectionAGrp/PersonNm19Bijal Patel
IRS990/Form990PartVIISectionAGrp/PersonNm20Chuck Ryder
IRS990/Form990PartVIISectionAGrp/PersonNm21Laura Waltz
IRS990/Form990PartVIISectionAGrp/PersonNm22Sanjay Patel
IRS990/Form990PartVIISectionAGrp/PersonNm23Maggie Ivy
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt00
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt10
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt20
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt30
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt40
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt50
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt60
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt70
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt80
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt90
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt100
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt110
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt120
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt130
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt140
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt150
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt160
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt170
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt180
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt190
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt200
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt210
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt220
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt23150344
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt00
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt10
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt20
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt30
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt40
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt50
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt60
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt70
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt80
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt90
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt100
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt110
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt120
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt130
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt140
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt150
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt160
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt170
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt180
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt190
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt200
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt210
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt220
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt230
IRS990/Form990PartVIISectionAGrp/TitleTxt0Vice President
IRS990/Form990PartVIISectionAGrp/TitleTxt1President
IRS990/Form990PartVIISectionAGrp/TitleTxt2Treasurer
IRS990/Form990PartVIISectionAGrp/TitleTxt3Secretary
IRS990/Form990PartVIISectionAGrp/TitleTxt4Board Member
IRS990/Form990PartVIISectionAGrp/TitleTxt5Board Member
IRS990/Form990PartVIISectionAGrp/TitleTxt6Board Member
IRS990/Form990PartVIISectionAGrp/TitleTxt7Board Member
IRS990/Form990PartVIISectionAGrp/TitleTxt8Board Member
IRS990/Form990PartVIISectionAGrp/TitleTxt9Board Member
IRS990/Form990PartVIISectionAGrp/TitleTxt10Board Member
IRS990/Form990PartVIISectionAGrp/TitleTxt11Board Member
IRS990/Form990PartVIISectionAGrp/TitleTxt12Board Member
IRS990/Form990PartVIISectionAGrp/TitleTxt13Board Member
IRS990/Form990PartVIISectionAGrp/TitleTxt14Board Member
IRS990/Form990PartVIISectionAGrp/TitleTxt15Board Member
IRS990/Form990PartVIISectionAGrp/TitleTxt16Board Member
IRS990/Form990PartVIISectionAGrp/TitleTxt17Board Member
IRS990/Form990PartVIISectionAGrp/TitleTxt18Board Member
IRS990/Form990PartVIISectionAGrp/TitleTxt19Board Member
IRS990/Form990PartVIISectionAGrp/TitleTxt20Board Member
IRS990/Form990PartVIISectionAGrp/TitleTxt21Board Member
IRS990/Form990PartVIISectionAGrp/TitleTxt22Board Member
IRS990/Form990PartVIISectionAGrp/TitleTxt23Executive Direc
IRS990/Form990ProvidedToGvrnBodyInd0true
IRS990/Form990TFiledInd0false
IRS990/FormationYr01988
IRS990/FormerOfcrEmployeesListedInd0false
IRS990/FSAuditedBasisGrp/SeparateBasisFinclStmtInd0X
IRS990/FSAuditedInd0true
IRS990/FundraisingActivitiesInd0false
IRS990/GamingActivitiesInd0false
IRS990/GoverningBodyVotingMembersCnt023
IRS990/GrantsToDomesticIndividualsGrp/TotalAmt00
IRS990/GrantsToDomesticOrgsGrp/TotalAmt00
IRS990/GrantsToIndividualsInd0false
IRS990/GrantsToOrganizationsInd0false
IRS990/GrantToRelatedPersonInd0false
IRS990/GrossReceiptsAmt02379481
IRS990/GroupReturnForAffiliatesInd0false
IRS990/IncludeFIN48FootnoteInd0false
IRS990/IncmFromInvestBondProceedsGrp/TotalRevenueColumnAmt00
IRS990/IndependentAuditFinclStmtInd0true
IRS990/IndependentVotingMemberCnt023
IRS990/IndivRcvdGreaterThan100KCnt01
IRS990/IndoorTanningServicesInd0false
IRS990/InfoInScheduleOPartVIInd0X
IRS990/InformationTechnologyGrp/TotalAmt00
IRS990/InsuranceGrp/TotalAmt00
IRS990/IntangibleAssetsGrp/EOYAmt00
IRS990/InterestGrp/TotalAmt00
IRS990/InventoriesForSaleOrUseGrp/EOYAmt00
IRS990/InvestmentIncomeGrp/ExclusionAmt0850
IRS990/InvestmentIncomeGrp/TotalRevenueColumnAmt0850
IRS990/InvestmentInJointVentureInd0false
IRS990/InvestmentsOtherSecuritiesGrp/EOYAmt00
IRS990/InvestmentsProgramRelatedGrp/EOYAmt00
IRS990/InvestmentsPubTradedSecGrp/EOYAmt00
IRS990/InvestTaxExemptBondsInd0false
IRS990/IRPDocumentCnt013
IRS990/IRPDocumentW2GCnt00
IRS990/LandBldgEquipAccumDeprecAmt0278369
IRS990/LandBldgEquipBasisNetGrp/BOYAmt027367
IRS990/LandBldgEquipBasisNetGrp/EOYAmt08879
IRS990/LandBldgEquipCostOrOtherBssAmt0287248
IRS990/LegalDomicileStateCd0CA
IRS990/LicensedMoreThanOneStateInd0false
IRS990/LoanOutstandingInd0false
IRS990/LobbyingActivitiesInd0false
IRS990/LocalChaptersInd0false
IRS990/MaterialDiversionOrMisuseInd0false
IRS990/MembersOrStockholdersInd0false
IRS990/MethodOfAccountingAccrualInd0X
IRS990/MinutesOfCommitteesInd0true
IRS990/MinutesOfGoverningBodyInd0true
IRS990/MissionDesc0CITY & COUNTY TOURISM PROMOTION
IRS990/MoreThan5000KToIndividualsInd0false
IRS990/MoreThan5000KToOrgInd0false
IRS990/NetAssetsOrFundBalancesBOYAmt0368126
IRS990/NetAssetsOrFundBalancesEOYAmt0420539
IRS990/NetGainOrLossInvestmentsGrp/TotalRevenueColumnAmt00
IRS990/NetIncmFromFundraisingEvtGrp/TotalRevenueColumnAmt00
IRS990/NetIncomeFromGamingGrp/TotalRevenueColumnAmt00
IRS990/NetIncomeOrLossGrp/TotalRevenueColumnAmt00
IRS990/NetRentalIncomeOrLossGrp/TotalRevenueColumnAmt00
IRS990/NondeductibleContributionsInd0false
IRS990/OccupancyGrp/ManagementAndGeneralAmt06445
IRS990/OccupancyGrp/ProgramServicesAmt058004
IRS990/OccupancyGrp/TotalAmt064449
IRS990/OfficeExpensesGrp/TotalAmt00
IRS990/OfficerMailingAddressInd0false
IRS990/OnBehalfOfIssuerInd0false
IRS990/OperateHospitalInd0false
IRS990/Organization501cInd0X
IRS990/OrganizationFollowsSFAS117Ind0X
IRS990/OrgFiledInLieuOfForm1041Ind0false
IRS990/OtherAssetsTotalGrp/BOYAmt03968
IRS990/OtherAssetsTotalGrp/EOYAmt03968
IRS990/OtherEmployeeBenefitsGrp/ManagementAndGeneralAmt08371
IRS990/OtherEmployeeBenefitsGrp/ProgramServicesAmt075339
IRS990/OtherEmployeeBenefitsGrp/TotalAmt083710
IRS990/OtherExpensesGrp/Desc0Tourism & Media Promo.
IRS990/OtherExpensesGrp/Desc1Contract Serv. & Insurance
IRS990/OtherExpensesGrp/Desc2Consulting & Research
IRS990/OtherExpensesGrp/Desc3Develop., Merch. Fees & Other
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt0133247
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt17011
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt22696
IRS990/OtherExpensesGrp/ProgramServicesAmt01199227
IRS990/OtherExpensesGrp/ProgramServicesAmt163101
IRS990/OtherExpensesGrp/ProgramServicesAmt227811
IRS990/OtherExpensesGrp/ProgramServicesAmt324268
IRS990/OtherExpensesGrp/TotalAmt01332474
IRS990/OtherExpensesGrp/TotalAmt170112
IRS990/OtherExpensesGrp/TotalAmt227811
IRS990/OtherExpensesGrp/TotalAmt326964
IRS990/OtherRevenueTotalAmt00
IRS990/OtherSalariesAndWagesGrp/ManagementAndGeneralAmt045153
IRS990/OtherSalariesAndWagesGrp/ProgramServicesAmt0406380
IRS990/OtherSalariesAndWagesGrp/TotalAmt0451533
IRS990/OthNotesLoansReceivableNetGrp/EOYAmt00
IRS990/PartialLiquidationInd0false
IRS990/PaymentsToAffiliatesGrp/TotalAmt00
IRS990/PayrollTaxesGrp/ManagementAndGeneralAmt05413
IRS990/PayrollTaxesGrp/ProgramServicesAmt048716
IRS990/PayrollTaxesGrp/TotalAmt054129
IRS990/PensionPlanContributionsGrp/ManagementAndGeneralAmt0851
IRS990/PensionPlanContributionsGrp/ProgramServicesAmt07663
IRS990/PensionPlanContributionsGrp/TotalAmt08514
IRS990/PledgesAndGrantsReceivableGrp/EOYAmt00
IRS990/PoliticalCampaignActyInd0false
IRS990/PrepaidExpensesDefrdChargesGrp/BOYAmt020367
IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt021041
IRS990/PriorPeriodAdjustmentsAmt0-12689
IRS990/ProfessionalFundraisingInd0false
IRS990/ProgramServiceRevenueGrp/Desc0RESERVATION & BROCH. FEES
IRS990/ProgramServiceRevenueGrp/Desc1TOURISM MARKETING DIST.
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt0331340
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt12047291

Document Assets

No mirrored PDF or thumbnail assets are attached yet.

Filings

Displayed year

2017 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$1,376,089
Liabilities
$955,550
Net assets
$420,539
Revenue
$2,379,481
Expenses
$2,314,379
Net income
$65,102
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025Detailed filing. Detailed filing data is available for this year.$2.82$1.90$0.92$3.18$3.13$0.06
2024Detailed filing. Detailed filing data is available for this year.$2.50$1.64$0.86$3.16$3.13$0.03
2023Detailed filing. Detailed filing data is available for this year.$2.16$1.32$0.83$3.09$3.06$0.03
2022Detailed filing. Detailed filing data is available for this year.$2.11$1.31$0.80$3.06$2.97$0.09
2021Detailed filing. Detailed filing data is available for this year.$2.37$1.67$0.71$2.44$2.41$0.03
2020Detailed filing. Detailed filing data is available for this year.$2.15$1.48$0.68$2.33$2.21$0.12
2019Detailed filing. Detailed filing data is available for this year.$1.92$1.37$0.56$2.73$2.67$0.06
2018Detailed filing. Detailed filing data is available for this year.$1.62$1.13$0.50$2.51$2.43$0.08
2017Detailed filing. Detailed filing data is available for this year.$1.38$0.96$0.42$2.38$2.31$0.07
2016Summary only. Only limited summary data is available for this year.$1.22$0.85$0.37$2.36$2.30$0.06
2015Detailed filing. Detailed filing data is available for this year.$0.78$0.47$0.31$2.04$1.99$0.06
2014Detailed filing. Detailed filing data is available for this year.$0.77$0.52$0.25$2.00$1.97$0.03
2013Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.76$0.54$0.22$2.00
2012Summary only. Only limited summary data is available for this year.$0.85$0.63$0.22$1.97$2.00$0.03
2011Summary only. Only limited summary data is available for this year.$0.53$0.28$0.25$1.67$1.65$0.02