Civic Intelligence

Advocates for Self-Government Inc

EIN 77-0099744 • 501(c)3 • Sacramento, CA

Profile

To educate the general public about the political map and libertarian philosophy; to teach communications skills to libertarians, free market advocates and civil libertarians.

500 Capitol Mall Ste 2050Sacramento, CA 95814-4754

www.theadvocates.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

19th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

501(c)3 • $1M-$5M nonprofits • Source year 2024

Liabilities / Revenue

20th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

501(c)3 • $1M-$5M nonprofits • Source year 2024

Net Margin

82nd percentile

34%

Higher net margin than 82% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Source year 2024

Top Officer Pay

40th percentile

$0

Higher top officer pay than 40% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

501(c)3 • $1M-$5M nonprofits • Source year 2024

Asset Growth

97th percentile

168%

Faster asset growth than 97% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Revenue Growth

65th percentile

18%

Faster revenue growth than 65% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Assets

Up

$488,183

Up $305,854 (+168%) from 2023

Liabilities

Down

$0

Down $34,786 (-100%) from 2023

Net Assets

Up

$488,183

Up $340,640 (+231%) from 2023

Revenue

Up

$1,012,590

Up $151,124 (+18%) from 2023

Expenses

Down

$671,950

Down $100,753 (-13%) from 2023

Net Income

Up

$340,640

Up $251,877 (+284%) from 2023

Trend Graphs

Balance Sheet Trend

Grouped bars show assets, liabilities, and net assets across loaded filings.

$600K$400K$200K$0Assets 2011: $163,699Liabilities 2011: $6,602Net Assets 2011: $157,0972011Assets 2012: $181,248Liabilities 2012: $9,858Net Assets 2012: $171,3902012Assets 2013: $175,792Liabilities 2013: $3,688Net Assets 2013: $172,1042013Assets 2014: $91,178Liabilities 2014: $3,016Net Assets 2014: $88,1632014Assets 2015: $110,923Liabilities 2015: $0Net Assets 2015: $110,9232015Assets 2016: $47,474Liabilities 2016: $0Net Assets 2016: $47,4742016Assets 2017: $186,882Liabilities 2017: $0Net Assets 2017: $186,8822017Assets 2018: $167,932Liabilities 2018: $0Net Assets 2018: $167,9322018Assets 2019: $233,230Liabilities 2019: $0Net Assets 2019: $233,2302019Assets 2020: $227,920Liabilities 2020: $0Net Assets 2020: $227,9202020Assets 2021: $261,060Liabilities 2021: $7,259Net Assets 2021: $253,8012021Assets 2022: $141,551Liabilities 2022: $82,771Net Assets 2022: $58,7802022Assets 2023: $182,329Liabilities 2023: $34,786Net Assets 2023: $147,5432023Assets 2024: $488,183Liabilities 2024: $0Net Assets 2024: $488,1832024

Highlighted filing

2024

Assets$488,183
Liabilities$0
Net Assets$488,183

Operations Trend

Revenue, expenses, and net income by year, with the latest filing highlighted.

$1.5M$1.0M$500K$0-$500KRevenue 2011: $457,165Expenses 2011: $436,633Net Income 2011: $20,5322011Revenue 2012: $395,066Expenses 2012: $380,773Net Income 2012: $14,2932012Revenue 2013: $439,364Expenses 2013: $416,774Net Income 2013: $22,5902013Revenue 2014: $272,522Expenses 2014: $356,464Net Income 2014: -$83,9422014Revenue 2015: $451,905Expenses 2015: $429,145Net Income 2015: $22,7602015Revenue 2016: $223,188Expenses 2016: $286,637Net Income 2016: -$63,4492016Revenue 2017: $265,749Expenses 2017: $126,341Net Income 2017: $139,4082017Revenue 2018: $248,342Expenses 2018: $267,292Net Income 2018: -$18,9502018Revenue 2019: $367,493Expenses 2019: $302,195Net Income 2019: $65,2982019Revenue 2020: $359,218Expenses 2020: $364,528Net Income 2020: -$5,3102020Revenue 2021: $908,718Expenses 2021: $882,837Net Income 2021: $25,8812021Revenue 2022: $444,303Expenses 2022: $639,324Net Income 2022: -$195,0212022Revenue 2023: $861,466Expenses 2023: $772,703Net Income 2023: $88,7632023Revenue 2024: $1,012,590Expenses 2024: $671,950Net Income 2024: $340,6402024

Highlighted filing

2024

Revenue$1,012,590
Expenses$671,950
Net Income$340,640

Filings

Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.49$0.00$0.49$1.01$0.67$0.34
2023Detailed filing. Detailed filing data is available for this year.$0.18$0.03$0.15$0.86$0.77$0.09
2022Detailed filing. Detailed filing data is available for this year.$0.14$0.08$0.06$0.44$0.64$0.20
2021Detailed filing. Detailed filing data is available for this year.$0.26$0.01$0.25$0.91$0.88$0.03
2020Detailed filing. Detailed filing data is available for this year.$0.23$0.00$0.23$0.36$0.36$0.01
2019Detailed filing. Detailed filing data is available for this year.$0.23$0.00$0.23$0.37$0.30$0.07
2018Detailed filing. Detailed filing data is available for this year.$0.17$0.00$0.17$0.25$0.27$0.02
2017Detailed filing. Detailed filing data is available for this year.$0.19$0.00$0.19$0.27$0.13$0.14
2016Detailed filing. Detailed filing data is available for this year.$0.05$0.00$0.05$0.22$0.29$0.06
2015Summary only. Only limited summary data is available for this year.$0.11$0.00$0.11$0.45$0.43$0.02
2014Summary only. Only limited summary data is available for this year.$0.09$0.00$0.09$0.27$0.36$0.08
2013Summary only. Only limited summary data is available for this year.$0.18$0.00$0.17$0.44$0.42$0.02
2012Summary only. Only limited summary data is available for this year.$0.18$0.01$0.17$0.40$0.38$0.01
2011Summary only. Only limited summary data is available for this year.$0.16$0.01$0.16$0.46$0.44$0.02
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Nov 10, 2025
Return Version
2024v5.2
Gross Receipts
$1,012,590
Mission and Program Overview

Mission

To educate the general public about the political map and libertarian philosophy; to teach communications skills to libertarians, free market advocates and civil libertarians.

To bring about a free society by empowering those who love liberty- See Part III and Sch O

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$169,829$488,183▲ $318,354
Pledges and Grants Receivable$12,500$0▼ $12,500
Total Assets$182,329$488,183▲ $305,854
Liabilities
Accounts Payable and Accrued Expenses$34,786$0▼ $34,786
Total Liabilities$34,786$0▼ $34,786
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$147,543$488,183▲ $340,640
Total Net Assets Fund Balance$147,543$488,183▲ $340,640
Total Liabilities and Net Assets / Fund Balance$182,329$488,183▲ $305,854
Compensation and Service Providers

Board Members and Trustees

NameTitle
Chris RuferChairman
Michael SerticPresident
Todd RuferDirector
Karrie RuferSecretary
Emily HenkelTreasurer

Highest Paid Contractors

ContractorServicesLocationCompensation
Sky High Visions LLCWebsite Development6480 Red Hill Rd, Boulder, CO 80302$130,332
Revenue and Support

Revenue Composition

Contributions and Grants
$1,010,421
Program Service Revenue
$1,440
Investment Income
$729
Other Revenue
$0
All Other Contributions
$1,010,421
Change in Net Assets
$340,640
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$646,950
Total Fundraising Expense$60,171
Grants and Similar Amounts Paid$25,000
Professional Fundraising Fees$0
Salaries, Compensation, and Employee Benefits$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Fees for Services Other$233,902$80,989$53,992$368,883
Information Technology$155,397--$155,397
Advertising$65,695--$65,695
Office Expenses$35,067$5,558$6,126$46,751
Grants to Domestic Orgs$25,000--$25,000
Travel$4,974$826$53$5,853
Fees for Services Accounting-$2,820-$2,820
Conferences and Meetings$1,551--$1,551
Total Functional Expenses$521,586$90,193$60,171$671,950
International Activity

Grant and Assistance Recipients

RecipientLocationCategoryPurposeAmount
International Society for Individual Liberty IncDallas, TX501(c)(3)Event Sponsorship- Liberty International$25,000
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Interested-Person Transactions

Interested PartyRelationshipDescriptionShared RevenueAmount
-See Part VSee Part VNo$269,962
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
Yes
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, line 2

Chris Rufer, Todd Rufer and Karrie Rufer have family and business relationships. Chris Rufer, Michael Sertic, and Emily Henkel have business relationships.

Form 990, Part VI, Section A, line 8B

The Organization has no committees with the authority to act on behalf of the board.

Form 990, Part VI, Section B, line 11B

Form 990 and all applicable schedules and statements, hereafter referred to collectively as "Form 990", were provided to the Board. The Board reviewed form 990 for accuracy and completeness. Any questions that arose from the Board's reviews were addressed and/or resolved, as applicable, prior to filing Form 990.

Form 990, Part VI, Section B, line 12C

The Board Chair understands the policy and watches for activities relative to compliance.

Form 990, Part VI, Section C, line 19

Financials are available upon written request to Advocates for Self-Government, Inc.

Form 990 Part VII, Compensation of Officers, Directors, Trustees,

Key Employees, Highest Compensated Employees, and Independent Contractors: Leased Employees: The Advocates does not have any employees. Michael Sertic, President, is an employee of and was compensated by The Morning Star Institute (TMSI), owned by Board Chair Chris Rufer. The Advocates reimburses TMSI for payroll costs of the President and other employees based upon time allocations and payroll costs each pay period.

Filing and Contact Details

Filer

Filer Name
Advocates for Self-Government Inc
EIN
77-0099744
Phone
9169286515
Address
500 Capitol Mall Ste 2050, Sacramento, CA 95814-4754

Signing Officer

Name
Michael Sertic
Title
President
Phone
9169286515
Signed
2025-11-10
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Chris Rufer
Formed
1985
Legal Domicile
CA
Voting Board Members
5
Independent Board Members
0
Employees
0
Volunteers
0

Preparer

Firm
Rogers & Company PLLC
Address
8300 Boone Boulevard Suite 600, Vienna, VA 22182
Preparer
Lori A Collingsworth
Phone
7038930300
Supplemental Narrative

Additional Explanations

Form 990, Part I, Line 1, Description of Organization Mission:

Our Mission: To attract and persuade people to embrace libertarian principles and to empower libertarians to be highly successful at presenting the ideas of liberty to the world. We accomplish our mission by: Changing the dominant "Left-Right" political model -- which excludes libertarians -- to a more accurate and inclusive map like the one used by the World's Smallest Political Quiz, thus literally putting libertarians on the map. Identifying large numbers of new libertarian-leaning people through our online World's Smallest Political Quiz, our Operation Politically Homeless (OPH) kits, and quiz engagement initiatives, and introducing them to the ideas of liberty and effective ways to communicate those ideas to others. Training libertarian activists in proven, persuasive communications techniques that let them engage their fellow citizens and move the political debate toward freedom, opportunity and respect for others. Offering products to help libertarians rapidly grow their organizations by identifying and activating large numbers of potential libertarian activists. Educating new and prospective libertarians on the philosophy of freedom.

Form 990, Part IX, line 11G

Leased employee costs: Program service expenses 147,814. Management and general expenses 80,989. Fundraising expenses 53,992. Total expenses 282,795. Strategic consultants: Program service expenses 6,101. Management and general expenses 0. Fundraising expenses 0. Total expenses 6,101. Content creation: Program service expenses 79,987. Management and general expenses 0. Fundraising expenses 0. Total expenses 79,987.

Raw XML AppendixShowing 400 of 444 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990ScheduleI/RecipientTable/PurposeOfGrantTxt0Event Sponsorship- Liberty International
IRS990ScheduleI/RecipientTable/RecipientBusinessName/BusinessNameLine1Txt0International Society for Individual Liberty Inc
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IRS990ScheduleI/RecipientTable/USAddress/AddressLine1Txt0539 W Commerce St 6427
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IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/NameOfInterested/BusinessName/BusinessNameLine1Txt0The Morning Star Institute
IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/RelationshipDescriptionTxt0See Part V
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IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/TransactionDesc0See Part V
IRS990ScheduleL/SupplementalInformationDetail/ExplanationTxt0(a) Name of Person: The Morning Star Institute(b) Relationship Between Interested Person and Organization:The Morning Star Institute (TMSI) is owned by Board Chair Chris Rufer.(c) Amount of Transaction $ 269,962.(d) Description of Transaction: The Advocates does not have any employees. Michael Sertic, President, is an employee of and was compensated by The Morning Star Institute (TMSI). TMSI is owned by Board Chair Chris Rufer. The Advocates reimburses TMSI for payroll costs each pay period. TMSI charges certain fees to cover the costs of processing payroll. The total amount during 2024 for all employees allocating time to the Advocates was $ 269,962.(e) Sharing of Organization Revenues? = No
IRS990ScheduleL/SupplementalInformationDetail/FormAndLineReferenceDesc0Sch L, Part IV, Business Transactions Involving Interested Persons:
IRS990/ScheduleORequiredInd01
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0Our Mission: To attract and persuade people to embrace libertarian principles and to empower libertarians to be highly successful at presenting the ideas of liberty to the world. We accomplish our mission by: Changing the dominant "Left-Right" political model -- which excludes libertarians -- to a more accurate and inclusive map like the one used by the World's Smallest Political Quiz, thus literally putting libertarians on the map. Identifying large numbers of new libertarian-leaning people through our online World's Smallest Political Quiz, our Operation Politically Homeless (OPH) kits, and quiz engagement initiatives, and introducing them to the ideas of liberty and effective ways to communicate those ideas to others. Training libertarian activists in proven, persuasive communications techniques that let them engage their fellow citizens and move the political debate toward freedom, opportunity and respect for others. Offering products to help libertarians rapidly grow their organizations by identifying and activating large numbers of potential libertarian activists. Educating new and prospective libertarians on the philosophy of freedom.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1Chris Rufer, Todd Rufer and Karrie Rufer have family and business relationships. Chris Rufer, Michael Sertic, and Emily Henkel have business relationships.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2The Organization has no committees with the authority to act on behalf of the board.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3Form 990 and all applicable schedules and statements, hereafter referred to collectively as "Form 990", were provided to the Board. The Board reviewed form 990 for accuracy and completeness. Any questions that arose from the Board's reviews were addressed and/or resolved, as applicable, prior to filing Form 990.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4The Board Chair understands the policy and watches for activities relative to compliance.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt5Financials are available upon written request to Advocates for Self-Government, Inc.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt6Key Employees, Highest Compensated Employees, and Independent Contractors: Leased Employees: The Advocates does not have any employees. Michael Sertic, President, is an employee of and was compensated by The Morning Star Institute (TMSI), owned by Board Chair Chris Rufer. The Advocates reimburses TMSI for payroll costs of the President and other employees based upon time allocations and payroll costs each pay period.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt7Leased employee costs: Program service expenses 147,814. Management and general expenses 80,989. Fundraising expenses 53,992. Total expenses 282,795. Strategic consultants: Program service expenses 6,101. Management and general expenses 0. Fundraising expenses 0. Total expenses 6,101. Content creation: Program service expenses 79,987. Management and general expenses 0. Fundraising expenses 0. Total expenses 79,987.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Form 990, Part I, Line 1, Description of Organization Mission:
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Form 990, Part VI, Section A, line 2
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2Form 990, Part VI, Section A, line 8b
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3Form 990, Part VI, Section B, line 11b
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4Form 990, Part VI, Section B, line 12c
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc5Form 990, Part VI, Section C, line 19
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc6Form 990 Part VII, Compensation of Officers, Directors, Trustees,
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc7Form 990, Part IX, line 11g
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IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/DisregardedEntityName/BusinessNameLine1Txt0The Foundation for Harmony & Prosperity
IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/DisregardedEntityName/BusinessNameLine1Txt1The Morning Star Foundation
IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/DisregardedEntityName/BusinessNameLine1Txt2Respect America Inc
IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/DisregardedEntityName/BusinessNameLine1Txt3Respect America Foundation Inc
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IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/PrimaryActivitiesTxt0Advocacy of Human Respect
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IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/PrimaryActivitiesTxt2Social welfare and advocacy
IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/PrimaryActivitiesTxt3Education
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IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/USAddress/AddressLine1Txt1724 Main Street
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IRS990ScheduleR/IdRelatedTaxExemptOrgGrp/USAddress/AddressLine1Txt31555 W Shoreline Dr Ste 100
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