Civic Intelligence

Plymouth-Canton Cruisers

EIN 75-3157416 • 501(c)3 • Plymouth, MI

Profile

The plymouth-canton cruisers empower each of our athletes to achieve success by inspiring courage, instilling discipline, and promoting team unity. It is expected that our athletes, coaches and parents are dedicated to the fulfillment of these core values.

PO Box 5306Plymouth, MI 48170

www.cruiserswimming.com

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

33rd percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

501(c)3 • $500k-$1M nonprofits • Source year 2025

Liabilities / Revenue

35th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

501(c)3 • $500k-$1M nonprofits • Source year 2025

Net Margin

56th percentile

7.2%

Higher net margin than 56% of similar nonprofits.

501(c)3 • $500k-$1M nonprofits • Source year 2025

Top Officer Pay

55th percentile

$0

Higher top officer pay than 55% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

501(c)3 • $500k-$1M nonprofits • Source year 2025

Asset Growth

82nd percentile

31%

Faster asset growth than 82% of similar nonprofits.

501(c)3 • $500k-$1M nonprofits • Annualized from 2024 to 2025

Revenue Growth

59th percentile

13%

Faster revenue growth than 59% of similar nonprofits.

501(c)3 • $500k-$1M nonprofits • Annualized from 2024 to 2025

Balance Sheet
Liabilities / Assets33rd percentile

Assets

Up

$264,517

Up $62,400 (+31%) from 2024

Liabilities

Down

$0

Down $598 (-100%) from 2024

Net Assets

Up

$264,517

Up $62,998 (+31%) from 2024

Operations
Liabilities / Revenue35th percentileNet Margin56th percentile

Revenue

Up

$870,454

Up $98,898 (+13%) from 2024

Expenses

Up

$807,456

Up $69,741 (+9.5%) from 2024

Net Income

Up

$62,998

Up $29,157 (+86%) from 2024

Trend Graphs

Balance Sheet Trend

Asset Growth82nd percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$300K$200K$100K$0Assets 2011: $182,417Liabilities 2011: $3,400Net Assets 2011: $179,0172011Assets 2013: $283,311Liabilities 2013: $1,600Net Assets 2013: $281,7112013Assets 2014: $244,586Liabilities 2014: $1,600Net Assets 2014: $242,9862014Assets 2015: $209,145Liabilities 2015: $1,600Net Assets 2015: $207,5452015Assets 2016: $140,329Liabilities 2016: $0Net Assets 2016: $140,3292016Assets 2017: $164,681Liabilities 2017: $0Net Assets 2017: $164,6812017Assets 2018: $214,526Liabilities 2018: $0Net Assets 2018: $214,5262018Assets 2019: $186,383Liabilities 2019: $0Net Assets 2019: $186,3832019Assets 2020: $197,215Liabilities 2020: $54,512Net Assets 2020: $142,7032020Assets 2021: $252,788Liabilities 2021: $53,214Net Assets 2021: $199,5742021Assets 2022: $220,596Liabilities 2022: $0Net Assets 2022: $220,5962022Assets 2023: $168,277Liabilities 2023: $599Net Assets 2023: $167,6782023Assets 2024: $202,117Liabilities 2024: $598Net Assets 2024: $201,5192024Assets 2025: $264,517Liabilities 2025: $0Net Assets 2025: $264,5172025

Highlighted filing

2025

Assets$264,517
Liabilities$0
Net Assets$264,517
Open 2025 Filing

Operations Trend

Revenue Growth59th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$1.0M$500K$0-$500KRevenue 2011: $256,032Expenses 2011: $214,278Net Income 2011: $41,7542011Expenses 2013: $312,9382013Revenue 2014: $319,472Expenses 2014: $358,197Net Income 2014: -$38,7252014Revenue 2015: $346,118Expenses 2015: $381,559Net Income 2015: -$35,4412015Revenue 2016: $407,588Expenses 2016: $474,804Net Income 2016: -$67,2162016Revenue 2017: $495,516Expenses 2017: $471,164Net Income 2017: $24,3522017Revenue 2018: $586,374Expenses 2018: $516,679Net Income 2018: $69,6952018Revenue 2019: $527,379Expenses 2019: $555,522Net Income 2019: -$28,1432019Revenue 2020: $410,054Expenses 2020: $453,734Net Income 2020: -$43,6802020Revenue 2021: $422,720Expenses 2021: $365,849Net Income 2021: $56,8712021Revenue 2022: $583,138Expenses 2022: $562,116Net Income 2022: $21,0222022Revenue 2023: $593,817Expenses 2023: $646,735Net Income 2023: -$52,9182023Revenue 2024: $771,556Expenses 2024: $737,715Net Income 2024: $33,8412024Revenue 2025: $870,454Expenses 2025: $807,456Net Income 2025: $62,9982025

Highlighted filing

2025

Revenue$870,454
Expenses$807,456
Net Income$62,998
Open 2025 Filing

Filings

Most recent year

2025 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$264,517
Liabilities
$0
Net assets
$264,517
Revenue
$870,454
Expenses
$807,456
Net income
$62,998
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025Detailed filing. Detailed filing data is available for this year.$2.65$0.00$2.65$8.70$8.07$0.63
2024Detailed filing. Detailed filing data is available for this year.$2.02$0.01$2.02$7.72$7.38$0.34
2023Detailed filing. Detailed filing data is available for this year.$1.68$0.01$1.68$5.94$6.47$0.53
2022Detailed filing. Detailed filing data is available for this year.$2.21$0.00$2.21$5.83$5.62$0.21
2021Facts available. Structured filing facts are available, but richer extracted sections are limited.$2.53$0.53$2.00$4.23$3.66$0.57
2020Detailed filing. Detailed filing data is available for this year.$1.97$0.55$1.43$4.10$4.54$0.44
2019Detailed filing. Detailed filing data is available for this year.$1.86$0.00$1.86$5.27$5.56$0.28
2018Summary only. Only limited summary data is available for this year.$2.15$0.00$2.15$5.86$5.17$0.70
2017Summary only. Only limited summary data is available for this year.$1.65$0.00$1.65$4.96$4.71$0.24
2016Detailed filing. Detailed filing data is available for this year.$1.40$0.00$1.40$4.08$4.75$0.67
2015Detailed filing. Detailed filing data is available for this year.$2.09$0.02$2.08$3.46$3.82$0.35
2014Detailed filing. Detailed filing data is available for this year.$2.45$0.02$2.43$3.19$3.58$0.39
2013Facts available. Structured filing facts are available, but richer extracted sections are limited.$2.83$0.02$2.82$3.13
2011Summary only. Only limited summary data is available for this year.$1.82$0.03$1.79$2.56$2.14$0.42
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Sep 1, 2024 to Aug 31, 2025
Signed
Feb 3, 2026
Return Version
2024v5.0
Gross Receipts
$870,454
Mission and Program Overview

Mission

The plymouth-canton cruisers empower each of our athletes to achieve success by inspiring courage, instilling discipline, and promoting team unity. It is expected that our athletes, coaches and parents are dedicated to the fulfillment of these core values.

To provide aquatic training to youths, empowering each athlete to achieve sucess by inspiring courage, instilling dicipline and promoting team unity.

Balance Sheet Detail
LineBeginningEndChange
Assets
Rtn Earn Endowment Incm Other Fnds$201,519$264,517▲ $62,998
Cash and Non-Interest-Bearing Accounts$89,092$145,980▲ $56,888
Savings and Temporary Cash Investments$113,025$117,037▲ $4,012
Accounts Receivable-$1,500-
Total Assets$202,117$264,517▲ $62,400
Liabilities
Accounts Payable and Accrued Expenses$598--
Total Liabilities$598$0▼ $598
Net Assets / Fund Balance
Total Net Assets Fund Balance$201,519$264,517▲ $62,998
Total Liabilities and Net Assets / Fund Balance$202,117$264,517▲ $62,400
Compensation and Service Providers
Top Officer Pay55th percentile

Board Members and Trustees

NameTitle
SALLY O'NEALPresident
Alp OkuyucuDirector
Kim MastersonDirector
Matt SmithDirector
Paul RamosDirector
Josh MorganHead Coach
Ben StubbsSecretary
William HoTreasurer
Kent HungVice Preside
Revenue and Support

Revenue Composition

Contributions and Grants
$0
Program Service Revenue
$866,381
Investment Income
$4,073
Other Revenue
$0
Change in Net Assets
$62,998
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$467,108
Salaries, Compensation, and Employee Benefits$340,348
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$308,901--$308,901
Occupancy$183,943--$183,943
Travel$32,622--$32,622
Payroll Taxes$24,712--$24,712
Other Expenses$15,179--$15,179
All Other Expenses$12,914--$12,914
Office Expenses-$10,768-$10,768
Advertising-$8,482-$8,482
Other Employee Benefits$6,735--$6,735
Insurance$6,251--$6,251
Total Functional Expenses$788,206$19,250$0$807,456
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
No
Backup withholding compliance
No
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Page 6, Part VI, Line 2

“Head coaches spouse is also a coach”

Form 990, Page 6, Part VI, Line 6

“The organization is governed by a volunteer board of directors. All families participating in the swim club are considered members and are entitled to vote in club elections.”

Form 990, Page 6, Part VI, Line 7A

“The organization's board of directors are elected annually by the general membership.”

Form 990, Page 6, Part VI, Line 11B

“The form 990 is reviewed by the board of directors and approved during a general meeting.”

Form 990, Page 6, Part VI, Line 15B

“Head coach compensation is determined in part based on informal survey results of compensation paid to other local clubs as disclosed by their boards of directors, as well as by reviewing data on coach compensation provided by united states swimming.”

Form 990, Page 6, Part VI, Line 19

“The organizaion's governing documents and policies are avaiable on its website. Financial statements and tax returns are available on request.”

Filing and Contact Details

Filer

Filer Name
Plymouth-canton Cruisers
EIN
75-3157416
Phone
3134755596
Address
PO BOX 5306, PLYMOUTH, MI 48170

Signing Officer

Name
William Ho
Title
Treasurer
Signed
2026-02-03

Organization Details

Principal Officer
William Ho
Formed
2005
Legal Domicile
Mi
Voting Board Members
9
Independent Board Members
9
Employees
18

Preparer

Firm
Schultz & Associates Plc
Address
6900 N HAGGERTY ROAD, CANTON, MI 48187
Preparer
Jeffrey W Schultz CPA
Phone
7343542380
Supplemental Narrative

Additional Explanations

FORM 990 - ORGANIZATION'S MISSION

“The plymouth-canton cruisers empower each of our athletes to achieve success by inspiring courage, instilling discipline, and promoting team unity. It is expected that our athletes, coaches and parents are dedicated to the fulfillment of these core values.”

Raw XML Appendix359 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Form990PartVIISectionAGrp/TitleTxt2DIRECTOR
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IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearMinus4YearsAmt055039
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IRS990ScheduleA/GrossInvestmentIncome509Grp/CurrentTaxYearMinus1YearAmt02186
IRS990ScheduleA/GrossInvestmentIncome509Grp/CurrentTaxYearMinus2YearsAmt0351
IRS990ScheduleA/GrossInvestmentIncome509Grp/CurrentTaxYearMinus3YearsAmt0308
IRS990ScheduleA/GrossInvestmentIncome509Grp/CurrentTaxYearMinus4YearsAmt0259
IRS990ScheduleA/GrossInvestmentIncome509Grp/TotalAmt03104
IRS990ScheduleA/GrossReceiptsAdmissionsGrp/CurrentTaxYearAmt0870454
IRS990ScheduleA/GrossReceiptsAdmissionsGrp/CurrentTaxYearMinus1YearAmt0769370
IRS990ScheduleA/GrossReceiptsAdmissionsGrp/CurrentTaxYearMinus2YearsAmt0560277
IRS990ScheduleA/GrossReceiptsAdmissionsGrp/CurrentTaxYearMinus3YearsAmt0532398
IRS990ScheduleA/GrossReceiptsAdmissionsGrp/CurrentTaxYearMinus4YearsAmt0366702
IRS990ScheduleA/GrossReceiptsAdmissionsGrp/TotalAmt03099201
IRS990ScheduleA/InvestmentIncomeAndUBTIGrp/CurrentTaxYearMinus1YearAmt02186
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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0THE PLYMOUTH-CANTON CRUISERS EMPOWER EACH OF OUR ATHLETES TO ACHIEVE SUCCESS BY INSPIRING COURAGE, INSTILLING DISCIPLINE, AND PROMOTING TEAM UNITY. IT IS EXPECTED THAT OUR ATHLETES, COACHES AND PARENTS ARE DEDICATED TO THE FULFILLMENT OF THESE CORE VALUES.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1HEAD COACHES SPOUSE IS ALSO A COACH
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2THE ORGANIZATION IS GOVERNED BY A VOLUNTEER BOARD OF DIRECTORS. ALL FAMILIES PARTICIPATING IN THE SWIM CLUB ARE CONSIDERED MEMBERS AND ARE ENTITLED TO VOTE IN CLUB ELECTIONS.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3THE ORGANIZATION'S BOARD OF DIRECTORS ARE ELECTED ANNUALLY BY THE GENERAL MEMBERSHIP.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4THE FORM 990 IS REVIEWED BY THE BOARD OF DIRECTORS AND APPROVED DURING A GENERAL MEETING.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt5HEAD COACH COMPENSATION IS DETERMINED IN PART BASED ON INFORMAL SURVEY RESULTS OF COMPENSATION PAID TO OTHER LOCAL CLUBS AS DISCLOSED BY THEIR BOARDS OF DIRECTORS, AS WELL AS BY REVIEWING DATA ON COACH COMPENSATION PROVIDED BY UNITED STATES SWIMMING.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt6THE ORGANIZAION'S GOVERNING DOCUMENTS AND POLICIES ARE AVAIABLE ON ITS WEBSITE. FINANCIAL STATEMENTS AND TAX RETURNS ARE AVAILABLE ON REQUEST.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990 - ORGANIZATION'S MISSION
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PAGE 6, PART VI, LINE 2
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PAGE 6, PART VI, LINE 6
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990, PAGE 6, PART VI, LINE 7A
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4FORM 990, PAGE 6, PART VI, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc5FORM 990, PAGE 6, PART VI, LINE 15B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc6FORM 990, PAGE 6, PART VI, LINE 19
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IRS990/TotalFunctionalExpensesGrp/TotalAmt0807456
IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesBOYAmt0598
IRS990/TotalLiabilitiesEOYAmt00
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IRS990/TotalLiabilitiesGrp/EOYAmt00
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IRS990/TotalProgramServiceRevenueAmt0866381
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IRS990/TotalRevenueGrp/TotalRevenueColumnAmt0870454
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt0202117
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IRS990/TravelGrp/ProgramServicesAmt032622
IRS990/TravelGrp/TotalAmt032622
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IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd0false
IRS990/UponRequestInd0X
IRS990/USAddress/AddressLine1Txt0PO BOX 5306
IRS990/USAddress/CityNm0PLYMOUTH
IRS990/USAddress/StateAbbreviationCd0MI
IRS990/USAddress/ZIPCd048170
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IRS990/WebsiteAddressTxt0WWW.CRUISERSWIMMING.COM
IRS990/WhistleblowerPolicyInd0true
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/PersonNm0WILLIAM HO
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0TREASURER
ReturnHeader/BusinessOfficerGrp/SignatureDt02026-02-03
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0PLYMOUTH-CANTON CRUISERS
ReturnHeader/Filer/BusinessNameControlTxt0PLYM
ReturnHeader/Filer/EIN0753157416
ReturnHeader/Filer/PhoneNum03134755596
ReturnHeader/Filer/USAddress/AddressLine1Txt0PO BOX 5306
ReturnHeader/Filer/USAddress/CityNm0PLYMOUTH
ReturnHeader/Filer/USAddress/StateAbbreviationCd0MI
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ReturnHeader/IRSResponsiblePrtyInfoCurrInd0false
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0371469125
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0SCHULTZ & ASSOCIATES PLC
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt06900 N HAGGERTY ROAD
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0CANTON
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0MI
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd048187
ReturnHeader/PreparerPersonGrp/PhoneNum07343542380
ReturnHeader/PreparerPersonGrp/PreparationDt02026-02-25
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0JEFFREY W SCHULTZ CPA
ReturnHeader/ReturnTs02026-02-26T13:28:19-05:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02024-09-01
ReturnHeader/TaxPeriodEndDt02025-08-31
ReturnHeader/TaxYr02024

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