Civic Intelligence

Dallas Fort Worth Interactive Marketing Association

EIN 75-2777790 • 501(c)6 • Plano, TX

Profile

To provide a forum for interactive professionals, businesses and educators in the metroplex dedicated to sharing ideas, information and best practices that will help define and develop the growing interactive marketing industry and its disciplines.

812 Warwick DrivePlano, TX 75023

www.dfwima.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

49th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

501(c)6 • <$500k nonprofits • Source year 2023

Liabilities / Revenue

50th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

501(c)6 • <$500k nonprofits • Source year 2023

Net Margin

86th percentile

27%

Higher net margin than 86% of similar nonprofits.

501(c)6 • <$500k nonprofits • Source year 2023

Top Officer Pay

79th percentile

$0

Higher top officer pay than 79% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

501(c)6 • <$500k nonprofits • Source year 2022

Asset Growth

66th percentile

6.9%

Faster asset growth than 66% of similar nonprofits.

501(c)6 • <$500k nonprofits • Annualized from 2022 to 2023

Revenue Growth

13th percentile

-39%

Faster revenue growth than 13% of similar nonprofits.

501(c)6 • <$500k nonprofits • Annualized from 2022 to 2023

Balance Sheet
Liabilities / Assets49th percentile

Assets

Up

$301,273

Up $273 (+0.1%) from 2023

Liabilities

Flat

$0

Flat from 2023

Net Assets

Up

$301,273

Up $273 (+0.1%) from 2023

Operations
Liabilities / Revenue50th percentileNet Margin86th percentile

Revenue

Up

$156,313

Up $65,321 (+72%) from 2023

Expenses

Up

$156,040

Up $89,208 (+133%) from 2023

Net Income

Down

$273

Down $23,887 (-99%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth66th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$400K$300K$200K$100K$0Assets 2011: $184,020Liabilities 2011: $0Net Assets 2011: $184,0202011Assets 2012: $142,765Liabilities 2012: $0Net Assets 2012: $142,7652012Assets 2013: $160,633Liabilities 2013: $1,875Net Assets 2013: $158,7582013Assets 2014: $154,475Liabilities 2014: $1,875Net Assets 2014: $152,6002014Assets 2015: $148,509Liabilities 2015: $250Net Assets 2015: $148,2592015Assets 2016: $200,129Liabilities 2016: $0Net Assets 2016: $200,1292016Assets 2017: $297,584Liabilities 2017: $0Net Assets 2017: $297,5842017Assets 2018: $295,049Liabilities 2018: $0Net Assets 2018: $295,0492018Assets 2019: $227,487Liabilities 2019: $0Net Assets 2019: $227,4872019Assets 2020: $159,009Liabilities 2020: $0Net Assets 2020: $159,0092020Assets 2021: $183,595Liabilities 2021: $0Net Assets 2021: $183,5952021Assets 2022: $281,590Liabilities 2022: $0Net Assets 2022: $281,5902022Assets 2023: $301,000Liabilities 2023: $0Net Assets 2023: $301,0002023Assets 2024: $301,273Liabilities 2024: $0Net Assets 2024: $301,2732024

Highlighted filing

2024

Assets$301,273
Liabilities$0
Net Assets$301,273
Open 2024 Filing

Operations Trend

Revenue Growth13th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$300K$200K$100K$0-$100KExpenses 2011: $79,2902011Expenses 2012: $90,4162012Revenue 2013: $91,416Expenses 2013: $75,423Net Income 2013: $15,9932013Revenue 2014: $132,413Expenses 2014: $138,610Net Income 2014: -$6,1972014Revenue 2015: $108,291Expenses 2015: $112,632Net Income 2015: -$4,3412015Revenue 2016: $167,172Expenses 2016: $115,302Net Income 2016: $51,8702016Revenue 2017: $225,143Expenses 2017: $127,688Net Income 2017: $97,4552017Revenue 2018: $164,618Expenses 2018: $167,153Net Income 2018: -$2,5352018Revenue 2019: $90,124Expenses 2019: $153,454Net Income 2019: -$63,3302019Revenue 2020: $53,777Expenses 2020: $63,355Net Income 2020: -$9,5782020Revenue 2021: $85,974Expenses 2021: $61,388Net Income 2021: $24,5862021Revenue 2022: $149,401Expenses 2022: $51,406Net Income 2022: $97,9952022Revenue 2023: $90,992Expenses 2023: $66,832Net Income 2023: $24,1602023Revenue 2024: $156,313Expenses 2024: $156,040Net Income 2024: $2732024

Highlighted filing

2024

Revenue$156,313
Expenses$156,040
Net Income$273
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$301,273
Liabilities
$0
Net assets
$301,273
Revenue
$156,313
Expenses
$156,040
Net income
$273
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$3.01$0.00$3.01$1.56$1.56$0.00
2023Detailed filing. Detailed filing data is available for this year.$3.01$0.00$3.01$0.91$0.67$0.24
2022Detailed filing. Detailed filing data is available for this year.$2.82$0.00$2.82$1.49$0.51$0.98
2021Detailed filing. Detailed filing data is available for this year.$1.84$0.00$1.84$0.86$0.61$0.25
2020Detailed filing. Detailed filing data is available for this year.$1.59$0.00$1.59$0.54$0.63$0.10
2019Detailed filing. Detailed filing data is available for this year.$2.27$0.00$2.27$0.90$1.53$0.63
2018Detailed filing. Detailed filing data is available for this year.$2.95$0.00$2.95$1.65$1.67$0.03
2017Detailed filing. Detailed filing data is available for this year.$2.98$0.00$2.98$2.25$1.28$0.97
2016Detailed filing. Detailed filing data is available for this year.$2.00$0.00$2.00$1.67$1.15$0.52
2015Detailed filing. Detailed filing data is available for this year.$1.49$0.00$1.48$1.08$1.13$0.04
2014Detailed filing. Detailed filing data is available for this year.$1.54$0.02$1.53$1.32$1.39$0.06
2013Detailed filing. Detailed filing data is available for this year.$1.61$0.02$1.59$0.91$0.75$0.16
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.43$0.00$1.43$0.90
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.84$0.00$1.84$0.79
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Apr 15, 2025
Return Version
2024v5.0
Gross Receipts
$195,538
Mission and Program Overview

Mission

To provide a forum for interactive professionals, businesses and educators in the metroplex dedicated to sharing ideas, information and best practices that will help define and develop the growing interactive marketing industry and its disciplines.

To provide a forum for interactive professionals, businesses and educators in the metroplex

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$301,000$301,273▲ $273
Total Assets$301,000$301,273▲ $273
Liabilities
Total Liabilities$0$0→ $0
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$301,000$301,273▲ $273
Total Net Assets Fund Balance$301,000$301,273▲ $273
Total Liabilities and Net Assets / Fund Balance$301,000$301,273▲ $273
Compensation and Service Providers
Top Officer Pay79th percentile

Board Members and Trustees

NameTitle
K DonaldsonPresident
David Mahaffey2nd Vice Chair
Haley ThompsonVice President
Amy McGiffinCommunity
Emma CokerEducation
Haley OlsenEvents
T HazlewoodEvents
Eddie PesinaTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$8,780
Program Service Revenue
$0
Investment Income
$94
Other Revenue
$147,439
Change in Net Assets
$273
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$156,040
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Salaries, Compensation, and Employee Benefits$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Expenses$117,190--$117,190
Conferences and Meetings$26,694--$26,694
Office Expenses$11,229--$11,229
Insurance$927--$927
Total Functional Expenses$156,040$0$0$156,040
Fundraising, Events, and Gaming
Fundraising activities
Yes
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Fundraising Gross Income$186,664
Fundraising Direct Expenses$39,225
Professional Fundraising Fees$0

Fundraising Events

EventGross ReceiptsGross RevenueDirect ExpensesNet Income
IHack$186,664$186,664-$186,664
Total Events$186,664$186,664$39,225$147,439
Political and Lobbying Activity
Political campaign activity
No
In-house lobbying only
Yes
Subject to proxy tax
Yes
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990 Part VI, Section B, Line 11B

“Every Board Member will have the opportunity to review the return prior to filing. Copies of the return are distributed electronically and brought up for discussion at the monthly board meeting.”

Form 990, Part VI, Section C, Line 19

“The organization will make its governing di=ocuments, conflicts of interest policy and financial statements available to the public upon request.”

Filing and Contact Details

Filer

Filer Name
Dallas Fort Worth Interactive
EIN
75-2777790
Address
812 Warwick Drive, PLANO, TX 75023

Signing Officer

Name
Kelsey Donaldson
Title
President
Signed
2025-04-15
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Kelsey Donaldson
Voting Board Members
20
Independent Board Members
0
Employees
0

Preparer

Firm
Stallard & Company
Address
9292 Huntington Sq Suite 300, North Richland Hills, TX 76182
Preparer
Jill Stallard
Phone
8175140200
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This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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ReturnHeader/Filer/EIN0752777790
ReturnHeader/Filer/USAddress/AddressLine1Txt0812 Warwick Drive
ReturnHeader/Filer/USAddress/CityNm0PLANO
ReturnHeader/Filer/USAddress/StateAbbreviationCd0TX
ReturnHeader/Filer/USAddress/ZIPCd075023
ReturnHeader/IRSResponsiblePrtyInfoCurrInd0true
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0752315739
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0Stallard & Company
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt09292 Huntington Sq Suite 300
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0North Richland Hills
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0TX
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd076182
ReturnHeader/PreparerPersonGrp/PhoneNum08175140200
ReturnHeader/PreparerPersonGrp/PreparationDt02025-04-15
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0Jill Stallard
ReturnHeader/ReturnTs02025-04-01T09:04:19-05:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02024-01-01
ReturnHeader/TaxPeriodEndDt02024-12-31
ReturnHeader/TaxYr02024

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