Civic Intelligence

Hispanic Marketing Council

EIN 75-2659688 • 501(c)6 • Merrifield, VA

Profile

The mission of hmc is "to grow, strengthen and protect the hispanic marketing and advertising industry by providing leadership in raising awareness of the value of the hispanic market opportunities and enhancing the professionalism of the industry."

PO Box 3915Merrifield, VA 22116

www.hispanicmarketingcouncil.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

88th percentile

0.51x

Higher debt load relative to assets than 88% of similar nonprofits.

501(c)6 • $500k-$1M nonprofits • Source year 2023

Liabilities / Revenue

65th percentile

0.14x

Higher debt load relative to revenue than 65% of similar nonprofits.

501(c)6 • $500k-$1M nonprofits • Source year 2023

Net Margin

66th percentile

9.9%

Higher net margin than 66% of similar nonprofits.

501(c)6 • $500k-$1M nonprofits • Source year 2023

Top Officer Pay

Score unavailable

No value available

No filing with officer rows is available for this organization yet.

Asset Growth

82nd percentile

21%

Faster asset growth than 82% of similar nonprofits.

501(c)6 • $500k-$1M nonprofits • Annualized from 2022 to 2023

Revenue Growth

95th percentile

76%

Faster revenue growth than 95% of similar nonprofits.

501(c)6 • $500k-$1M nonprofits • Annualized from 2022 to 2023

Assets

Down

$154,252

Down $42,802 (-22%) from 2023

Liabilities

Down

$77,018

Down $23,109 (-23%) from 2023

Net Assets

Down

$77,234

Down $19,693 (-20%) from 2023

Revenue

Down

$620,268

Down $97,295 (-14%) from 2023

Expenses

Down

$639,961

Down $6,586 (-1.0%) from 2023

Net Income

Down

-$19,693

Down $90,709 (-128%) from 2023

Trend Graphs

Balance Sheet Trend

Grouped bars show assets, liabilities, and net assets across loaded filings.

$200K$100K$0-$100KAssets 2011: $177,965Liabilities 2011: $47,610Net Assets 2011: $130,3552011Assets 2012: $88,431Liabilities 2012: $9,868Net Assets 2012: $78,5632012Assets 2013: $132,159Liabilities 2013: $69,298Net Assets 2013: $62,8612013Assets 2014: $132,551Liabilities 2014: $60,399Net Assets 2014: $72,1522014Assets 2015: $78,622Liabilities 2015: $78,884Net Assets 2015: -$2622015Assets 2016: $65,844Liabilities 2016: $118,598Net Assets 2016: -$52,7542016Assets 2017: $104,701Liabilities 2017: $125,124Net Assets 2017: -$20,4232017Assets 2018: $40,461Liabilities 2018: $78,846Net Assets 2018: -$38,3852018Assets 2019: $45,806Liabilities 2019: $104,891Net Assets 2019: -$59,0852019Assets 2020: $58,237Liabilities 2020: $82,081Net Assets 2020: -$23,8442020Assets 2021: $91,459Liabilities 2021: $107,760Net Assets 2021: -$16,3012021Assets 2022: $163,104Liabilities 2022: $137,193Net Assets 2022: $25,9112022Assets 2023: $197,054Liabilities 2023: $100,127Net Assets 2023: $96,9272023Assets 2024: $154,252Liabilities 2024: $77,018Net Assets 2024: $77,2342024

Highlighted filing

2024

Assets$154,252
Liabilities$77,018
Net Assets$77,234

Operations Trend

Revenue, expenses, and net income by year, with the latest filing highlighted.

$1.5M$1.0M$500K$0-$500KRevenue 2011: $741,285Expenses 2011: $699,138Net Income 2011: $42,1472011Expenses 2012: $868,8052012Revenue 2013: $1,002,090Expenses 2013: $1,017,792Net Income 2013: -$15,7022013Revenue 2014: $1,018,576Expenses 2014: $1,009,285Net Income 2014: $9,2912014Revenue 2015: $876,449Expenses 2015: $948,863Net Income 2015: -$72,4142015Revenue 2016: $590,556Expenses 2016: $643,048Net Income 2016: -$52,4922016Revenue 2017: $723,061Expenses 2017: $690,730Net Income 2017: $32,3312017Revenue 2018: $601,162Expenses 2018: $619,124Net Income 2018: -$17,9622018Revenue 2019: $610,925Expenses 2019: $631,625Net Income 2019: -$20,7002019Revenue 2020: $417,179Expenses 2020: $381,938Net Income 2020: $35,2412020Revenue 2021: $358,937Expenses 2021: $351,394Net Income 2021: $7,5432021Revenue 2022: $407,813Expenses 2022: $365,601Net Income 2022: $42,2122022Revenue 2023: $717,563Expenses 2023: $646,547Net Income 2023: $71,0162023Revenue 2024: $620,268Expenses 2024: $639,961Net Income 2024: -$19,6932024

Highlighted filing

2024

Revenue$620,268
Expenses$639,961
Net Income-$19,693

Filings

Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$0.15$0.08$0.08$0.62$0.64$0.02
2023Detailed filing. Detailed filing data is available for this year.$0.20$0.10$0.10$0.72$0.65$0.07
2022Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.16$0.14$0.03$0.41$0.37$0.04
2021Detailed filing. Detailed filing data is available for this year.$0.09$0.11$0.02$0.36$0.35$0.01
2020Detailed filing. Detailed filing data is available for this year.$0.06$0.08$0.02$0.42$0.38$0.04
2019Detailed filing. Detailed filing data is available for this year.$0.05$0.10$0.06$0.61$0.63$0.02
2018Detailed filing. Detailed filing data is available for this year.$0.04$0.08$0.04$0.60$0.62$0.02
2017Summary only. Only limited summary data is available for this year.$0.10$0.13$0.02$0.72$0.69$0.03
2016Detailed filing. Detailed filing data is available for this year.$0.07$0.12$0.05$0.59$0.64$0.05
2015Detailed filing. Detailed filing data is available for this year.$0.08$0.08$0.00$0.88$0.95$0.07
2014Detailed filing. Detailed filing data is available for this year.$0.13$0.06$0.07$1.02$1.01$0.01
2013Detailed filing. Detailed filing data is available for this year.$0.13$0.07$0.06$1.00$1.02$0.02
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.09$0.01$0.08$0.87
2011Summary only. Only limited summary data is available for this year.$0.18$0.05$0.13$0.74$0.70$0.04
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Apr 22, 2025
Return Version
2024v5.1
Gross Receipts
$620,268
Mission and Program Overview

Mission

The mission of ahaa is "to grow, strengthen and protect the hispanic marketing and advertising industry by providing leadership in raising awareness of the value of the hispanic market opportunities and enhancing the professionalism of the industry."---------------------------------------------------------------------------- crecer, fortalecer y proteger a la industria de mercadeo y publicidad hispana; proporcionar liderazgo en la creacion de conciencia con respecto al valor de la oportunidad del mercado hispano y mejorar el nivel de profesionalismo en la industria.

The mission of hmc is to promote the growth, strength and professionalism of the hispanic marketing and advertising industry to a diverse audience of business, government, and educational institutions.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$160,417$119,542▼ $40,875
Prepaid Expenses and Deferred Charges$28,537$23,045▼ $5,492
Accounts Receivable$8,100$11,665▲ $3,565
Total Assets$197,054$154,252▼ $42,802
Liabilities
Deferred Revenue$66,000$47,612▼ $18,388
Unsecured Notes Loans Payable$22,400$22,400→ $0
Accounts Payable and Accrued Expenses$11,727$7,006▼ $4,721
Total Liabilities$100,127$77,018▼ $23,109
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$96,927$77,234▼ $19,693
Total Net Assets Fund Balance$96,927$77,234▼ $19,693
Total Liabilities and Net Assets / Fund Balance$197,054$154,252▼ $42,802
Compensation and Service Providers

Board Members and Trustees

Highest Paid Contractors

ContractorServicesLocationCompensation
Gavilan & AssociatesManagement Services8502 BROWNING CT, Annandale, VA 22003$248,664
Big Voice CommunicationsPr & Communications Services245 AMITY RD SUITE 240, Woodbridge, CT 06525$112,242
Revenue and Support

Revenue Composition

Contributions and Grants
$0
Program Service Revenue
$616,330
Investment Income
$0
Other Revenue
$3,938
Change in Net Assets
$-19,693
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$628,598
Grants and Similar Amounts Paid$11,363
Professional Fundraising Fees$0
Salaries, Compensation, and Employee Benefits$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Fees for Services Management---$248,664
Conferences and Meetings---$144,748
Fees for Services Other---$105,095
Advertising---$29,885
Office Expenses---$20,008
Fees for Services Accounting---$18,250
Information Technology---$16,381
Grants to Domestic Orgs---$11,363
Insurance---$3,844
Other Expenses---$3,519
Interest---$1,772
Travel---$843
Fees for Services Legal---$111
Total Functional Expenses$0$0$0$639,961
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
In-house lobbying only
Yes
Subject to proxy tax
Yes
Insider Transactions and Loans

Interested-Person Transactions

Interested PartyRelationshipDescriptionShared RevenueAmount
-Horacio Gavilan, Hmc Exec Director, Is an Owner of Gavilan & AssociatesHmc Engaged Gavilan and Associates to Provide Management Services to the Organization During the YearNo$248,664
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
Yes
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
Yes
Management duties delegated
Yes

Governance Explanations

Form 990, Part VI, Section A, Line 3

Gavilan & associates provided management services to hispanic marketing council (hmc). Horacio gavilan, executive director of hmc, received $248,664 in compensation from gavilan & associates for his services to the filing organization during calendar year 2024.

Form 990, Part VI, Section A, Line 6

Voting memberships. The following classes of memberships are entitled to one vote per membership, provided dues are current and the member meets all criteria and qualifications and dues rates shall be determined by the board and the bylaws. (1) marketing and communications membership: a membership category is established for corporations, partnerships or other entities or divisions of such entities providing advertising, communications, media buying, public relations, and/or marketing services to the hispanic community. The board shall from time-to-time determine the appropriate service categories. General members shall designate their choice of a voting representative on their original membership application and shall notify the association of any change of the designated voting representative. (2) media, research and production companies: this category includes media companies: tv, radio, internet, print that serve the hispanic community. In addition to research companies and production companies serving the hispanic marketing industry. Non-voting memberships. The following classes of memberships are not entitled to vote or to hold an office of the association, but are eligible for other membership benefits and services after such member meets all criteria and qualifications approved by the board and these bylaws. Benefits of membership, qualifications and dues rates shall be determined by the board and evaluated annually before each membership cycle. (1) individual members (2) affiliated councils (3) governmental, regulatory memberships. Any individual associated or responsible in any manner within the title of this category may join the association after meeting such qualifications and paying such dues as determined by the board (4) educator and student memberships. Any individual directly associated with an institution of higher learning and whose field of study and expertise is related to the study of hispanic history and culture and/or marketing and advertising may join the association by meeting such qualifications and paying such dues as determined by the board. Separate dues may be established for these two classifications (5) honorary membership. A person who is not actively engaged in the hispanic marketing and advertising industry, but who has made significant contribution to the industry or the association may be eligible for honorary membership upon receiving the formal approval of a majority of the board

Form 990, Part VI, Section A, Line 7A

General members shall designate their choice of a voting representative on their original membership application and shall notify the association of any change of the designated voting representative. General members having representatives holding office in hmc which acquire any other general member also having a representative holding hmc office, shall select/choose from among those holding such offices, which individual will represent the aggregated general member agency. The individual selected will thereby continue to hold the office to which they have been elected and the office of the individual not selected shall become "vacant".

Form 990, Part VI, Section A, Line 7B

Each voting member shall be entitled to one vote upon each matter submitted to a vote at a meeting of members. A voting member may vote by proxy executed in writing by its representative or its duly authorized attorney-in-fact. No proxy shall be valid after eleven months from the date of its execution unless otherwise provided in the proxy. Each proxy shall be revocable unless it is expressly provided therein to be irrevocable and in no event shall it remain irrevocable for more than eleven months. Where directors are to be elected, the election may be conducted by mail, electronic mail, by facsimile transmission or a combination of the three.

Form 990, Part VI, Section B, Line 11B

The form 990 is included in the official agenda of the board meeting and a copy is included in the board book materials prior to the meeting.

Form 990, Part VI, Section B, Line 12C

Before any proposal is discussed or considered, the board members are asked specifically if any conflict of interest exists. This is done every time.

Form 990, Part VI, Section C, Line 19

All official documents are available to the public upon request.

Filing and Contact Details

Filer

Filer Name
Hispanic Marketing Council
EIN
75-2659688
Phone
7037455531
Address
PO BOX 3915, MERRIFIELD, VA 22116

Signing Officer

Name
Horacio Gavilan
Title
Executive Director
Phone
7037455531
Signed
2025-04-22
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Horacio Gavilan
Formed
1996
Legal Domicile
TX
Voting Board Members
24
Independent Board Members
24
Employees
0
Volunteers
24

Preparer

Firm
Cbiz Advisors LLC
Address
1899 L STREET NW 850, WASHINGTON, DC 20036
Preparer
Sara Smith
Phone
2022274000
Supplemental Narrative

Additional Explanations

Form 990, Part IX, Line 11G

Communications consulting 105,095.

Raw XML AppendixShowing 400 of 478 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Form990PartVIISectionAGrp/PersonNm12LUIS MIGUEL MESSINAU
IRS990/Form990PartVIISectionAGrp/PersonNm13VICTOR PAREDES
IRS990/Form990PartVIISectionAGrp/PersonNm14AMILCAR PEREZ
IRS990/Form990PartVIISectionAGrp/PersonNm15NESTOR PERINOT
IRS990/Form990PartVIISectionAGrp/PersonNm16MICHAEL ROCA
IRS990/Form990PartVIISectionAGrp/PersonNm17ALBERT RODRIGUEZ
IRS990/Form990PartVIISectionAGrp/PersonNm18ANGELA RODRIGUEZ
IRS990/Form990PartVIISectionAGrp/PersonNm19INGRID OTERO SMART
IRS990/Form990PartVIISectionAGrp/PersonNm20DONNA SPECIALE
IRS990/Form990PartVIISectionAGrp/PersonNm21LISA TORRES
IRS990/Form990PartVIISectionAGrp/PersonNm22MARCO VEGA
IRS990/Form990PartVIISectionAGrp/PersonNm23JOSE VILLA
IRS990/Form990PartVIISectionAGrp/PersonNm24HORACIO GAVILAN
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IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt240
IRS990/Form990PartVIISectionAGrp/TitleTxt0CHAIR
IRS990/Form990PartVIISectionAGrp/TitleTxt1IMMEDIATE PAST CHAIR
IRS990/Form990PartVIISectionAGrp/TitleTxt2TREASURER
IRS990/Form990PartVIISectionAGrp/TitleTxt3DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt4DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt5DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt6DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt7DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt8DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt9DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt10DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt11DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt12DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt13DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt14DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt15DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt16DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt17DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt18DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt19DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt20DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt21DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt22DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt23DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt24EXECUTIVE DIRECTOR
IRS990/Form990ProvidedToGvrnBodyInd01
IRS990/Form990TFiledInd01
IRS990/FormationYr01996
IRS990/FormerOfcrEmployeesListedInd00
IRS990/FSAuditedInd00
IRS990/FundraisingActivitiesInd00
IRS990/GamingActivitiesInd00
IRS990/GoverningBodyVotingMembersCnt024
IRS990/GrantsToDomesticOrgsGrp/TotalAmt011363
IRS990/GrantsToIndividualsInd00
IRS990/GrantsToOrganizationsInd00
IRS990/GrantToRelatedPersonInd00
IRS990/GrossReceiptsAmt0620268
IRS990/GroupReturnForAffiliatesInd00
IRS990/IncludeFIN48FootnoteInd00
IRS990/IndependentAuditFinclStmtInd00
IRS990/IndependentVotingMemberCnt024
IRS990/IndivRcvdGreaterThan100KCnt00
IRS990/IndoorTanningServicesInd00
IRS990/InfoInScheduleOPartIXInd0X
IRS990/InfoInScheduleOPartVIInd0X
IRS990/InformationTechnologyGrp/TotalAmt016381
IRS990/InsuranceGrp/TotalAmt03844
IRS990/InterestGrp/TotalAmt01772
IRS990/InvestmentInJointVentureInd00
IRS990/IRPDocumentCnt08
IRS990/IRPDocumentW2GCnt00
IRS990/LegalDomicileStateCd0TX
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IRS990/LocalChaptersInd00
IRS990/MaterialDiversionOrMisuseInd00
IRS990/MembersOrStockholdersInd01
IRS990/MethodOfAccountingAccrualInd0X
IRS990/MinutesOfCommitteesInd01
IRS990/MinutesOfGoverningBodyInd01
IRS990/MissionDesc0THE MISSION OF HMC IS "TO GROW, STRENGTHEN AND PROTECT THE HISPANIC MARKETING AND ADVERTISING INDUSTRY BY PROVIDING LEADERSHIP IN RAISING AWARENESS OF THE VALUE OF THE HISPANIC MARKET OPPORTUNITIES AND ENHANCING THE PROFESSIONALISM OF THE INDUSTRY."
IRS990/MoreThan5000KToIndividualsInd00
IRS990/MoreThan5000KToOrgInd00
IRS990/NetAssetsOrFundBalancesBOYAmt096927
IRS990/NetAssetsOrFundBalancesEOYAmt077234
IRS990/NetUnrelatedBusTxblIncmAmt06944
IRS990/NoDonorRestrictionNetAssetsGrp/BOYAmt096927
IRS990/NoDonorRestrictionNetAssetsGrp/EOYAmt077234
IRS990/NoListedPersonsCompensatedInd0X
IRS990/NondeductibleContributionsInd01
IRS990/NondeductibleContriDisclInd01
IRS990/OfficeExpensesGrp/TotalAmt020008
IRS990/OfficerMailingAddressInd00
IRS990/OperateHospitalInd00
IRS990/Organization501cInd0X
IRS990/OrganizationFollowsFASB117Ind0X
IRS990/OtherChangesInNetAssetsAmt00
IRS990/OtherExpensesGrp/Desc0MEMBER PUBLICATIONS
IRS990/OtherExpensesGrp/Desc1TAXES
IRS990/OtherExpensesGrp/Desc2MARKETING STUDY COSTS
IRS990/OtherExpensesGrp/Desc3DUES & SUBSCRIPTIONS
IRS990/OtherExpensesGrp/TotalAmt019238
IRS990/OtherExpensesGrp/TotalAmt111240
IRS990/OtherExpensesGrp/TotalAmt25000
IRS990/OtherExpensesGrp/TotalAmt33519
IRS990/OtherRevenueMiscGrp/BusinessCd0541800
IRS990/OtherRevenueMiscGrp/BusinessCd1900099
IRS990/OtherRevenueMiscGrp/Desc0JOB CENTER
IRS990/OtherRevenueMiscGrp/Desc1MISCELLANEOUS REVENUE
IRS990/OtherRevenueMiscGrp/ExclusionAmt01838
IRS990/OtherRevenueMiscGrp/TotalRevenueColumnAmt02100
IRS990/OtherRevenueMiscGrp/TotalRevenueColumnAmt11838
IRS990/OtherRevenueMiscGrp/UnrelatedBusinessRevenueAmt02100
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IRS990/PoliticalCampaignActyInd00
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IRS990/PrincipalOfficerNm0HORACIO GAVILAN
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IRS990/ProgramServiceRevenueGrp/Desc0MEMBERSHIP DUES
IRS990/ProgramServiceRevenueGrp/Desc1ANNUAL CONFERENCE
IRS990/ProgramServiceRevenueGrp/Desc2PUBLICATIONS
IRS990/ProgramServiceRevenueGrp/Desc3ENTRY FEES
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IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt1138950
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt221642
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IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt1229250
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IRS990/PYTotalProfFndrsngExpnsAmt00
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IRS990/ReportProgramRelatedInvstInd00
IRS990/ScheduleBRequiredInd00
IRS990ScheduleC/AgreeCarryoverPriorYearInd00
IRS990ScheduleC/OnlyInHouseLobbyingInd01
IRS990ScheduleC/SubstantiallyAllDuesNondedInd00
IRS990/ScheduleJRequiredInd00
IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/NameOfInterested/BusinessName/BusinessNameLine1Txt0GAVILAN & ASSOCIATES
IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/RelationshipDescriptionTxt0HORACIO GAVILAN, HMC EXEC DIRECTOR, IS AN OWNER OF GAVILAN & ASSOCIATES
IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/SharingOfRevenuesInd00
IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/TransactionAmt0248664
IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/TransactionDesc0HMC ENGAGED GAVILAN AND ASSOCIATES TO PROVIDE MANAGEMENT SERVICES TO THE ORGANIZATION DURING THE YEAR
IRS990/ScheduleORequiredInd01
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0GAVILAN & ASSOCIATES PROVIDED MANAGEMENT SERVICES TO HISPANIC MARKETING COUNCIL (HMC). HORACIO GAVILAN, EXECUTIVE DIRECTOR OF HMC, RECEIVED $248,664 IN COMPENSATION FROM GAVILAN & ASSOCIATES FOR HIS SERVICES TO THE FILING ORGANIZATION DURING CALENDAR YEAR 2024.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1VOTING MEMBERSHIPS. THE FOLLOWING CLASSES OF MEMBERSHIPS ARE ENTITLED TO ONE VOTE PER MEMBERSHIP, PROVIDED DUES ARE CURRENT AND THE MEMBER MEETS ALL CRITERIA AND QUALIFICATIONS AND DUES RATES SHALL BE DETERMINED BY THE BOARD AND THE BYLAWS. (1) MARKETING AND COMMUNICATIONS MEMBERSHIP: A MEMBERSHIP CATEGORY IS ESTABLISHED FOR CORPORATIONS, PARTNERSHIPS OR OTHER ENTITIES OR DIVISIONS OF SUCH ENTITIES PROVIDING ADVERTISING, COMMUNICATIONS, MEDIA BUYING, PUBLIC RELATIONS, AND/OR MARKETING SERVICES TO THE HISPANIC COMMUNITY. THE BOARD SHALL FROM TIME-TO-TIME DETERMINE THE APPROPRIATE SERVICE CATEGORIES. GENERAL MEMBERS SHALL DESIGNATE THEIR CHOICE OF A VOTING REPRESENTATIVE ON THEIR ORIGINAL MEMBERSHIP APPLICATION AND SHALL NOTIFY THE ASSOCIATION OF ANY CHANGE OF THE DESIGNATED VOTING REPRESENTATIVE. (2) MEDIA, RESEARCH AND PRODUCTION COMPANIES: THIS CATEGORY INCLUDES MEDIA COMPANIES: TV, RADIO, INTERNET, PRINT THAT SERVE THE HISPANIC COMMUNITY. IN ADDITION TO RESEARCH COMPANIES AND PRODUCTION COMPANIES SERVING THE HISPANIC MARKETING INDUSTRY. NON-VOTING MEMBERSHIPS. THE FOLLOWING CLASSES OF MEMBERSHIPS ARE NOT ENTITLED TO VOTE OR TO HOLD AN OFFICE OF THE ASSOCIATION, BUT ARE ELIGIBLE FOR OTHER MEMBERSHIP BENEFITS AND SERVICES AFTER SUCH MEMBER MEETS ALL CRITERIA AND QUALIFICATIONS APPROVED BY THE BOARD AND THESE BYLAWS. BENEFITS OF MEMBERSHIP, QUALIFICATIONS AND DUES RATES SHALL BE DETERMINED BY THE BOARD AND EVALUATED ANNUALLY BEFORE EACH MEMBERSHIP CYCLE. (1) INDIVIDUAL MEMBERS (2) AFFILIATED COUNCILS (3) GOVERNMENTAL, REGULATORY MEMBERSHIPS. ANY INDIVIDUAL ASSOCIATED OR RESPONSIBLE IN ANY MANNER WITHIN THE TITLE OF THIS CATEGORY MAY JOIN THE ASSOCIATION AFTER MEETING SUCH QUALIFICATIONS AND PAYING SUCH DUES AS DETERMINED BY THE BOARD (4) EDUCATOR AND STUDENT MEMBERSHIPS. ANY INDIVIDUAL DIRECTLY ASSOCIATED WITH AN INSTITUTION OF HIGHER LEARNING AND WHOSE FIELD OF STUDY AND EXPERTISE IS RELATED TO THE STUDY OF HISPANIC HISTORY AND CULTURE AND/OR MARKETING AND ADVERTISING MAY JOIN THE ASSOCIATION BY MEETING SUCH QUALIFICATIONS AND PAYING SUCH DUES AS DETERMINED BY THE BOARD. SEPARATE DUES MAY BE ESTABLISHED FOR THESE TWO CLASSIFICATIONS (5) HONORARY MEMBERSHIP. A PERSON WHO IS NOT ACTIVELY ENGAGED IN THE HISPANIC MARKETING AND ADVERTISING INDUSTRY, BUT WHO HAS MADE SIGNIFICANT CONTRIBUTION TO THE INDUSTRY OR THE ASSOCIATION MAY BE ELIGIBLE FOR HONORARY MEMBERSHIP UPON RECEIVING THE FORMAL APPROVAL OF A MAJORITY OF THE BOARD
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2GENERAL MEMBERS SHALL DESIGNATE THEIR CHOICE OF A VOTING REPRESENTATIVE ON THEIR ORIGINAL MEMBERSHIP APPLICATION AND SHALL NOTIFY THE ASSOCIATION OF ANY CHANGE OF THE DESIGNATED VOTING REPRESENTATIVE. GENERAL MEMBERS HAVING REPRESENTATIVES HOLDING OFFICE IN HMC WHICH ACQUIRE ANY OTHER GENERAL MEMBER ALSO HAVING A REPRESENTATIVE HOLDING HMC OFFICE, SHALL SELECT/CHOOSE FROM AMONG THOSE HOLDING SUCH OFFICES, WHICH INDIVIDUAL WILL REPRESENT THE AGGREGATED GENERAL MEMBER AGENCY. THE INDIVIDUAL SELECTED WILL THEREBY CONTINUE TO HOLD THE OFFICE TO WHICH THEY HAVE BEEN ELECTED AND THE OFFICE OF THE INDIVIDUAL NOT SELECTED SHALL BECOME "VACANT".
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3EACH VOTING MEMBER SHALL BE ENTITLED TO ONE VOTE UPON EACH MATTER SUBMITTED TO A VOTE AT A MEETING OF MEMBERS. A VOTING MEMBER MAY VOTE BY PROXY EXECUTED IN WRITING BY ITS REPRESENTATIVE OR ITS DULY AUTHORIZED ATTORNEY-IN-FACT. NO PROXY SHALL BE VALID AFTER ELEVEN MONTHS FROM THE DATE OF ITS EXECUTION UNLESS OTHERWISE PROVIDED IN THE PROXY. EACH PROXY SHALL BE REVOCABLE UNLESS IT IS EXPRESSLY PROVIDED THEREIN TO BE IRREVOCABLE AND IN NO EVENT SHALL IT REMAIN IRREVOCABLE FOR MORE THAN ELEVEN MONTHS. WHERE DIRECTORS ARE TO BE ELECTED, THE ELECTION MAY BE CONDUCTED BY MAIL, ELECTRONIC MAIL, BY FACSIMILE TRANSMISSION OR A COMBINATION OF THE THREE.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4THE FORM 990 IS INCLUDED IN THE OFFICIAL AGENDA OF THE BOARD MEETING AND A COPY IS INCLUDED IN THE BOARD BOOK MATERIALS PRIOR TO THE MEETING.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt5BEFORE ANY PROPOSAL IS DISCUSSED OR CONSIDERED, THE BOARD MEMBERS ARE ASKED SPECIFICALLY IF ANY CONFLICT OF INTEREST EXISTS. THIS IS DONE EVERY TIME.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt6ALL OFFICIAL DOCUMENTS ARE AVAILABLE TO THE PUBLIC UPON REQUEST.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt7COMMUNICATIONS CONSULTING 105,095.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990, PART VI, SECTION A, LINE 3
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PART VI, SECTION A, LINE 6
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PART VI, SECTION A, LINE 7A
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990, PART VI, SECTION A, LINE 7B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4FORM 990, PART VI, SECTION B, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc5FORM 990, PART VI, SECTION B, LINE 12C
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc6FORM 990, PART VI, SECTION C, LINE 19

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