Liabilities / Assets
88th percentile
Higher debt load relative to assets than 88% of similar nonprofits.
EIN 75-2659688 • 501(c)6 • Merrifield, VA
Profile
The mission of hmc is "to grow, strengthen and protect the hispanic marketing and advertising industry by providing leadership in raising awareness of the value of the hispanic market opportunities and enhancing the professionalism of the industry."
Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.
Liabilities / Assets
88th percentile
Higher debt load relative to assets than 88% of similar nonprofits.
Liabilities / Revenue
65th percentile
Higher debt load relative to revenue than 65% of similar nonprofits.
Net Margin
66th percentile
Higher net margin than 66% of similar nonprofits.
Top Officer Pay
Score unavailable
No filing with officer rows is available for this organization yet.
Asset Growth
82nd percentile
Faster asset growth than 82% of similar nonprofits.
Revenue Growth
95th percentile
Faster revenue growth than 95% of similar nonprofits.
Assets
Down$154,252
Down $42,802 (-22%) from 2023
Liabilities
Down$77,018
Down $23,109 (-23%) from 2023
Net Assets
Down$77,234
Down $19,693 (-20%) from 2023
Revenue
Down$620,268
Down $97,295 (-14%) from 2023
Expenses
Down$639,961
Down $6,586 (-1.0%) from 2023
Net Income
Down-$19,693
Down $90,709 (-128%) from 2023
Most recent year
2024 • Form 990Detailed filing. Detailed filing data is available for this year.
The mission of ahaa is "to grow, strengthen and protect the hispanic marketing and advertising industry by providing leadership in raising awareness of the value of the hispanic market opportunities and enhancing the professionalism of the industry."---------------------------------------------------------------------------- crecer, fortalecer y proteger a la industria de mercadeo y publicidad hispana; proporcionar liderazgo en la creacion de conciencia con respecto al valor de la oportunidad del mercado hispano y mejorar el nivel de profesionalismo en la industria.
The mission of hmc is to promote the growth, strength and professionalism of the hispanic marketing and advertising industry to a diverse audience of business, government, and educational institutions.
| Line | Beginning | End | Change |
|---|---|---|---|
| Assets | |||
| Cash and Non-Interest-Bearing Accounts | $160,417 | $119,542 | ▼ $40,875 |
| Prepaid Expenses and Deferred Charges | $28,537 | $23,045 | ▼ $5,492 |
| Accounts Receivable | $8,100 | $11,665 | ▲ $3,565 |
| Total Assets | $197,054 | $154,252 | ▼ $42,802 |
| Liabilities | |||
| Deferred Revenue | $66,000 | $47,612 | ▼ $18,388 |
| Unsecured Notes Loans Payable | $22,400 | $22,400 | → $0 |
| Accounts Payable and Accrued Expenses | $11,727 | $7,006 | ▼ $4,721 |
| Total Liabilities | $100,127 | $77,018 | ▼ $23,109 |
| Net Assets / Fund Balance | |||
| Net Assets Without Donor Restrictions | $96,927 | $77,234 | ▼ $19,693 |
| Total Net Assets Fund Balance | $96,927 | $77,234 | ▼ $19,693 |
| Total Liabilities and Net Assets / Fund Balance | $197,054 | $154,252 | ▼ $42,802 |
| Name | Title |
|---|---|
| Isabella Sanchez | Chair |
| Gonzalo Delfa | Immediate Past Chair |
| Albert Rodriguez | Director |
| Amilcar Perez | Director |
| Angela Rodriguez | Director |
| Donna Speciale | Director |
| Gloria Contanz | Director |
| Greg Knipp | Director |
| Ingrid Otero Smart | Director |
| Izzy Gonzalez | Director |
| Jose Villa | Director |
| Lisa Torres | Director |
| Luis Miguel Messinau | Director |
| Marco Vega | Director |
| Marina Fillippeli | Director |
| Michael Roca | Director |
| Nestor Perinot | Director |
| Pedro Lerma | Director |
| Ronald Mendez | Director |
| Simon Elhage | Director |
| Stacie Dearmas | Director |
| Steve Mandala | Director |
| Victor Paredes | Director |
| Horacio Gavilan | Executive Director |
| Gian Pablo Kates | Treasurer |
| Contractor | Services | Location | Compensation |
|---|---|---|---|
| Gavilan & Associates | Management Services | 8502 BROWNING CT, Annandale, VA 22003 | $248,664 |
| Big Voice Communications | Pr & Communications Services | 245 AMITY RD SUITE 240, Woodbridge, CT 06525 | $112,242 |
| Line Item | Amount |
|---|---|
| Other Expenses | $628,598 |
| Grants and Similar Amounts Paid | $11,363 |
| Professional Fundraising Fees | $0 |
| Salaries, Compensation, and Employee Benefits | $0 |
| Total Fundraising Expense | $0 |
| Line Item | Program | Management | Fundraising | Total |
|---|---|---|---|---|
| Fees for Services Management | - | - | - | $248,664 |
| Conferences and Meetings | - | - | - | $144,748 |
| Fees for Services Other | - | - | - | $105,095 |
| Advertising | - | - | - | $29,885 |
| Office Expenses | - | - | - | $20,008 |
| Fees for Services Accounting | - | - | - | $18,250 |
| Information Technology | - | - | - | $16,381 |
| Grants to Domestic Orgs | - | - | - | $11,363 |
| Insurance | - | - | - | $3,844 |
| Other Expenses | - | - | - | $3,519 |
| Interest | - | - | - | $1,772 |
| Travel | - | - | - | $843 |
| Fees for Services Legal | - | - | - | $111 |
| Total Functional Expenses | $0 | $0 | $0 | $639,961 |
| Line Item | Amount |
|---|---|
| Professional Fundraising Fees | $0 |
| Interested Party | Relationship | Description | Shared Revenue | Amount |
|---|---|---|---|---|
| - | Horacio Gavilan, Hmc Exec Director, Is an Owner of Gavilan & Associates | Hmc Engaged Gavilan and Associates to Provide Management Services to the Organization During the Year | No | $248,664 |
“Gavilan & associates provided management services to hispanic marketing council (hmc). Horacio gavilan, executive director of hmc, received $248,664 in compensation from gavilan & associates for his services to the filing organization during calendar year 2024.”
“Voting memberships. The following classes of memberships are entitled to one vote per membership, provided dues are current and the member meets all criteria and qualifications and dues rates shall be determined by the board and the bylaws. (1) marketing and communications membership: a membership category is established for corporations, partnerships or other entities or divisions of such entities providing advertising, communications, media buying, public relations, and/or marketing services to the hispanic community. The board shall from time-to-time determine the appropriate service categories. General members shall designate their choice of a voting representative on their original membership application and shall notify the association of any change of the designated voting representative. (2) media, research and production companies: this category includes media companies: tv, radio, internet, print that serve the hispanic community. In addition to research companies and production companies serving the hispanic marketing industry. Non-voting memberships. The following classes of memberships are not entitled to vote or to hold an office of the association, but are eligible for other membership benefits and services after such member meets all criteria and qualifications approved by the board and these bylaws. Benefits of membership, qualifications and dues rates shall be determined by the board and evaluated annually before each membership cycle. (1) individual members (2) affiliated councils (3) governmental, regulatory memberships. Any individual associated or responsible in any manner within the title of this category may join the association after meeting such qualifications and paying such dues as determined by the board (4) educator and student memberships. Any individual directly associated with an institution of higher learning and whose field of study and expertise is related to the study of hispanic history and culture and/or marketing and advertising may join the association by meeting such qualifications and paying such dues as determined by the board. Separate dues may be established for these two classifications (5) honorary membership. A person who is not actively engaged in the hispanic marketing and advertising industry, but who has made significant contribution to the industry or the association may be eligible for honorary membership upon receiving the formal approval of a majority of the board”
“General members shall designate their choice of a voting representative on their original membership application and shall notify the association of any change of the designated voting representative. General members having representatives holding office in hmc which acquire any other general member also having a representative holding hmc office, shall select/choose from among those holding such offices, which individual will represent the aggregated general member agency. The individual selected will thereby continue to hold the office to which they have been elected and the office of the individual not selected shall become "vacant".”
“Each voting member shall be entitled to one vote upon each matter submitted to a vote at a meeting of members. A voting member may vote by proxy executed in writing by its representative or its duly authorized attorney-in-fact. No proxy shall be valid after eleven months from the date of its execution unless otherwise provided in the proxy. Each proxy shall be revocable unless it is expressly provided therein to be irrevocable and in no event shall it remain irrevocable for more than eleven months. Where directors are to be elected, the election may be conducted by mail, electronic mail, by facsimile transmission or a combination of the three.”
“The form 990 is included in the official agenda of the board meeting and a copy is included in the board book materials prior to the meeting.”
“Before any proposal is discussed or considered, the board members are asked specifically if any conflict of interest exists. This is done every time.”
“All official documents are available to the public upon request.”
“Communications consulting 105,095.”
This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
| Path | # | Value |
|---|---|---|
| IRS990/AccountantCompileOrReviewInd | 0 | 0 |
| IRS990/AccountsPayableAccrExpnssGrp/BOYAmt | 0 | 11727 |
| IRS990/AccountsPayableAccrExpnssGrp/EOYAmt | 0 | 7006 |
| IRS990/AccountsReceivableGrp/BOYAmt | 0 | 8100 |
| IRS990/AccountsReceivableGrp/EOYAmt | 0 | 11665 |
| IRS990/ActivitiesConductedPrtshpInd | 0 | 0 |
| IRS990/ActivityOrMissionDesc | 0 | THE MISSION OF HMC IS TO PROMOTE THE GROWTH, STRENGTH AND PROFESSIONALISM OF THE HISPANIC MARKETING AND ADVERTISING INDUSTRY TO A DIVERSE AUDIENCE OF BUSINESS, GOVERNMENT, AND EDUCATIONAL INSTITUTIONS. |
| IRS990/AdvertisingGrp/TotalAmt | 0 | 29885 |
| IRS990/AnnualDisclosureCoveredPrsnInd | 0 | 1 |
| IRS990/BackupWthldComplianceInd | 0 | 1 |
| IRS990/BooksInCareOfDetail/BusinessName/BusinessNameLine1Txt | 0 | GAVILAN & ASSOCIATES |
| IRS990/BooksInCareOfDetail/PhoneNum | 0 | 7034479370 |
| IRS990/BooksInCareOfDetail/USAddress/AddressLine1Txt | 0 | 8502 BROWNING CT |
| IRS990/BooksInCareOfDetail/USAddress/CityNm | 0 | ANNANDALE |
| IRS990/BooksInCareOfDetail/USAddress/StateAbbreviationCd | 0 | VA |
| IRS990/BooksInCareOfDetail/USAddress/ZIPCd | 0 | 22003 |
| IRS990/BusinessRlnWith35CtrlEntInd | 0 | 1 |
| IRS990/BusinessRlnWithFamMemInd | 0 | 0 |
| IRS990/BusinessRlnWithOrgMemInd | 0 | 0 |
| IRS990/CashNonInterestBearingGrp/BOYAmt | 0 | 160417 |
| IRS990/CashNonInterestBearingGrp/EOYAmt | 0 | 119542 |
| IRS990/ChangeToOrgDocumentsInd | 0 | 0 |
| IRS990/CntrctRcvdGreaterThan100KCnt | 0 | 2 |
| IRS990/CollectionsOfArtInd | 0 | 0 |
| IRS990/CompensationFromOtherSrcsInd | 0 | 0 |
| IRS990/CompensationProcessCEOInd | 0 | 0 |
| IRS990/CompensationProcessOtherInd | 0 | 0 |
| IRS990/ConferencesMeetingsGrp/TotalAmt | 0 | 144748 |
| IRS990/ConflictOfInterestPolicyInd | 0 | 1 |
| IRS990/ConservationEasementsInd | 0 | 0 |
| IRS990/ConsolidatedAuditFinclStmtInd | 0 | 0 |
| IRS990/ContractorCompensationGrp/CompensationAmt | 0 | 248664 |
| IRS990/ContractorCompensationGrp/CompensationAmt | 1 | 112242 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt | 0 | 8502 BROWNING CT |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt | 1 | 245 AMITY RD SUITE 240 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/CityNm | 0 | ANNANDALE |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/CityNm | 1 | WOODBRIDGE |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/StateAbbreviationCd | 0 | VA |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/StateAbbreviationCd | 1 | CT |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/ZIPCd | 0 | 22003 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/ZIPCd | 1 | 06525 |
| IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt | 0 | GAVILAN & ASSOCIATES |
| IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt | 1 | BIG VOICE COMMUNICATIONS |
| IRS990/ContractorCompensationGrp/ServicesDesc | 0 | MANAGEMENT SERVICES |
| IRS990/ContractorCompensationGrp/ServicesDesc | 1 | PR & COMMUNICATIONS SERVICES |
| IRS990/CreditCounselingInd | 0 | 0 |
| IRS990/CYBenefitsPaidToMembersAmt | 0 | 0 |
| IRS990/CYContributionsGrantsAmt | 0 | 0 |
| IRS990/CYGrantsAndSimilarPaidAmt | 0 | 11363 |
| IRS990/CYInvestmentIncomeAmt | 0 | 0 |
| IRS990/CYOtherExpensesAmt | 0 | 628598 |
| IRS990/CYOtherRevenueAmt | 0 | 3938 |
| IRS990/CYProgramServiceRevenueAmt | 0 | 616330 |
| IRS990/CYRevenuesLessExpensesAmt | 0 | -19693 |
| IRS990/CYSalariesCompEmpBnftPaidAmt | 0 | 0 |
| IRS990/CYTotalExpensesAmt | 0 | 639961 |
| IRS990/CYTotalFundraisingExpenseAmt | 0 | 0 |
| IRS990/CYTotalProfFndrsngExpnsAmt | 0 | 0 |
| IRS990/CYTotalRevenueAmt | 0 | 620268 |
| IRS990/DecisionsSubjectToApprovaInd | 0 | 1 |
| IRS990/DeductibleArtContributionInd | 0 | 0 |
| IRS990/DeductibleNonCashContriInd | 0 | 0 |
| IRS990/DeferredRevenueGrp/BOYAmt | 0 | 66000 |
| IRS990/DeferredRevenueGrp/EOYAmt | 0 | 47612 |
| IRS990/DelegationOfMgmtDutiesInd | 0 | 1 |
| IRS990/Desc | 0 | MEMBER SERVICES: HMC'S MEMBERSHIP SERVICES ASSIST ITS MEMBERS IN ADVANCING LEADERSHIP AND PROFESSIONALISM IN THE HISPANIC ADVERTISING AND MARKETING INDUSTRY. HMC PROVIDES SUPPORTIVE PUBLICATIONS SUCH AS HMC MARKET GUIDE, A WEEKLY NEWSLETTER, WEBINARS, INDUSTRY-WIDE RESEARCH, AND MARKET INFORMATION AND SUPPORT SERVICES. |
| IRS990/DescribedInSection501c3Ind | 0 | 0 |
| IRS990/DisregardedEntityInd | 0 | 0 |
| IRS990/DocumentRetentionPolicyInd | 0 | 1 |
| IRS990/DonorAdvisedFundInd | 0 | 0 |
| IRS990/DonorRstrOrQuasiEndowmentsInd | 0 | 0 |
| IRS990/ElectionOfBoardMembersInd | 0 | 1 |
| IRS990/EmployeeCnt | 0 | 0 |
| IRS990/FamilyOrBusinessRlnInd | 0 | 0 |
| IRS990/FederalGrantAuditRequiredInd | 0 | 0 |
| IRS990/FeesForServicesAccountingGrp/TotalAmt | 0 | 18250 |
| IRS990/FeesForServicesLegalGrp/TotalAmt | 0 | 111 |
| IRS990/FeesForServicesManagementGrp/TotalAmt | 0 | 248664 |
| IRS990/FeesForServicesOtherGrp/TotalAmt | 0 | 105095 |
| IRS990/ForeignActivitiesInd | 0 | 0 |
| IRS990/ForeignFinancialAccountInd | 0 | 0 |
| IRS990/ForeignOfficeInd | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 0 | 5.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 1 | 5.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 2 | 5.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 3 | 5.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 4 | 5.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 5 | 5.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 6 | 5.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 7 | 5.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 8 | 5.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 9 | 5.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 10 | 5.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 11 | 5.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 12 | 5.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 13 | 5.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 14 | 5.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 15 | 5.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 16 | 5.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 17 | 5.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 18 | 5.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 19 | 5.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 20 | 5.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 21 | 5.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 22 | 5.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 23 | 5.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 24 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 4 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 5 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 6 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 7 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 8 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 9 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 10 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 11 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 12 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 13 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 14 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 15 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 16 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 17 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 18 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 19 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 20 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 21 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 22 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 23 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 3 | 0 |
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| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 16 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 17 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 18 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 19 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 20 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 21 | 0 |
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| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 24 | 0 |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 0 | ISABELLA SANCHEZ |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 1 | GONZALO DELFA |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 2 | GIAN PABLO KATES |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 3 | STACIE DEARMAS |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 4 | GLORIA CONTANZ |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 5 | IZZY GONZALEZ |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 6 | SIMON ELHAGE |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 7 | MARINA FILLIPPELI |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 8 | GREG KNIPP |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 9 | PEDRO LERMA |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 10 | STEVE MANDALA |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 11 | RONALD MENDEZ |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 12 | LUIS MIGUEL MESSINAU |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 13 | VICTOR PAREDES |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 14 | AMILCAR PEREZ |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 15 | NESTOR PERINOT |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 16 | MICHAEL ROCA |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 17 | ALBERT RODRIGUEZ |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 18 | ANGELA RODRIGUEZ |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 19 | INGRID OTERO SMART |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 20 | DONNA SPECIALE |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 21 | LISA TORRES |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 22 | MARCO VEGA |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 23 | JOSE VILLA |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 24 | HORACIO GAVILAN |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 13 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 14 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 15 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 16 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 17 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 18 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 19 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 20 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 21 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 22 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 23 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 24 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 0 | 0 |
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| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 2 | 0 |
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| IRS990/Form990PartVIISectionAGrp/TitleTxt | 4 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 5 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 6 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 7 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 8 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 9 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 10 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 11 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 12 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 13 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 14 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 15 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 16 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 17 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 18 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 19 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 20 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 21 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 22 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 23 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 24 | EXECUTIVE DIRECTOR |
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| IRS990/GrantsToIndividualsInd | 0 | 0 |
| IRS990/GrantsToOrganizationsInd | 0 | 0 |
| IRS990/GrantToRelatedPersonInd | 0 | 0 |
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| IRS990/GroupReturnForAffiliatesInd | 0 | 0 |
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| IRS990ScheduleC/SubstantiallyAllDuesNondedInd | 0 | 0 |
| IRS990/ScheduleJRequiredInd | 0 | 0 |
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| IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/RelationshipDescriptionTxt | 0 | HORACIO GAVILAN, HMC EXEC DIRECTOR, IS AN OWNER OF GAVILAN & ASSOCIATES |
| IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/SharingOfRevenuesInd | 0 | 0 |
| IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/TransactionAmt | 0 | 248664 |
| IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/TransactionDesc | 0 | HMC ENGAGED GAVILAN AND ASSOCIATES TO PROVIDE MANAGEMENT SERVICES TO THE ORGANIZATION DURING THE YEAR |
| IRS990/ScheduleORequiredInd | 0 | 1 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 0 | GAVILAN & ASSOCIATES PROVIDED MANAGEMENT SERVICES TO HISPANIC MARKETING COUNCIL (HMC). HORACIO GAVILAN, EXECUTIVE DIRECTOR OF HMC, RECEIVED $248,664 IN COMPENSATION FROM GAVILAN & ASSOCIATES FOR HIS SERVICES TO THE FILING ORGANIZATION DURING CALENDAR YEAR 2024. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 1 | VOTING MEMBERSHIPS. THE FOLLOWING CLASSES OF MEMBERSHIPS ARE ENTITLED TO ONE VOTE PER MEMBERSHIP, PROVIDED DUES ARE CURRENT AND THE MEMBER MEETS ALL CRITERIA AND QUALIFICATIONS AND DUES RATES SHALL BE DETERMINED BY THE BOARD AND THE BYLAWS. (1) MARKETING AND COMMUNICATIONS MEMBERSHIP: A MEMBERSHIP CATEGORY IS ESTABLISHED FOR CORPORATIONS, PARTNERSHIPS OR OTHER ENTITIES OR DIVISIONS OF SUCH ENTITIES PROVIDING ADVERTISING, COMMUNICATIONS, MEDIA BUYING, PUBLIC RELATIONS, AND/OR MARKETING SERVICES TO THE HISPANIC COMMUNITY. THE BOARD SHALL FROM TIME-TO-TIME DETERMINE THE APPROPRIATE SERVICE CATEGORIES. GENERAL MEMBERS SHALL DESIGNATE THEIR CHOICE OF A VOTING REPRESENTATIVE ON THEIR ORIGINAL MEMBERSHIP APPLICATION AND SHALL NOTIFY THE ASSOCIATION OF ANY CHANGE OF THE DESIGNATED VOTING REPRESENTATIVE. (2) MEDIA, RESEARCH AND PRODUCTION COMPANIES: THIS CATEGORY INCLUDES MEDIA COMPANIES: TV, RADIO, INTERNET, PRINT THAT SERVE THE HISPANIC COMMUNITY. IN ADDITION TO RESEARCH COMPANIES AND PRODUCTION COMPANIES SERVING THE HISPANIC MARKETING INDUSTRY. NON-VOTING MEMBERSHIPS. THE FOLLOWING CLASSES OF MEMBERSHIPS ARE NOT ENTITLED TO VOTE OR TO HOLD AN OFFICE OF THE ASSOCIATION, BUT ARE ELIGIBLE FOR OTHER MEMBERSHIP BENEFITS AND SERVICES AFTER SUCH MEMBER MEETS ALL CRITERIA AND QUALIFICATIONS APPROVED BY THE BOARD AND THESE BYLAWS. BENEFITS OF MEMBERSHIP, QUALIFICATIONS AND DUES RATES SHALL BE DETERMINED BY THE BOARD AND EVALUATED ANNUALLY BEFORE EACH MEMBERSHIP CYCLE. (1) INDIVIDUAL MEMBERS (2) AFFILIATED COUNCILS (3) GOVERNMENTAL, REGULATORY MEMBERSHIPS. ANY INDIVIDUAL ASSOCIATED OR RESPONSIBLE IN ANY MANNER WITHIN THE TITLE OF THIS CATEGORY MAY JOIN THE ASSOCIATION AFTER MEETING SUCH QUALIFICATIONS AND PAYING SUCH DUES AS DETERMINED BY THE BOARD (4) EDUCATOR AND STUDENT MEMBERSHIPS. ANY INDIVIDUAL DIRECTLY ASSOCIATED WITH AN INSTITUTION OF HIGHER LEARNING AND WHOSE FIELD OF STUDY AND EXPERTISE IS RELATED TO THE STUDY OF HISPANIC HISTORY AND CULTURE AND/OR MARKETING AND ADVERTISING MAY JOIN THE ASSOCIATION BY MEETING SUCH QUALIFICATIONS AND PAYING SUCH DUES AS DETERMINED BY THE BOARD. SEPARATE DUES MAY BE ESTABLISHED FOR THESE TWO CLASSIFICATIONS (5) HONORARY MEMBERSHIP. A PERSON WHO IS NOT ACTIVELY ENGAGED IN THE HISPANIC MARKETING AND ADVERTISING INDUSTRY, BUT WHO HAS MADE SIGNIFICANT CONTRIBUTION TO THE INDUSTRY OR THE ASSOCIATION MAY BE ELIGIBLE FOR HONORARY MEMBERSHIP UPON RECEIVING THE FORMAL APPROVAL OF A MAJORITY OF THE BOARD |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 2 | GENERAL MEMBERS SHALL DESIGNATE THEIR CHOICE OF A VOTING REPRESENTATIVE ON THEIR ORIGINAL MEMBERSHIP APPLICATION AND SHALL NOTIFY THE ASSOCIATION OF ANY CHANGE OF THE DESIGNATED VOTING REPRESENTATIVE. GENERAL MEMBERS HAVING REPRESENTATIVES HOLDING OFFICE IN HMC WHICH ACQUIRE ANY OTHER GENERAL MEMBER ALSO HAVING A REPRESENTATIVE HOLDING HMC OFFICE, SHALL SELECT/CHOOSE FROM AMONG THOSE HOLDING SUCH OFFICES, WHICH INDIVIDUAL WILL REPRESENT THE AGGREGATED GENERAL MEMBER AGENCY. THE INDIVIDUAL SELECTED WILL THEREBY CONTINUE TO HOLD THE OFFICE TO WHICH THEY HAVE BEEN ELECTED AND THE OFFICE OF THE INDIVIDUAL NOT SELECTED SHALL BECOME "VACANT". |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 3 | EACH VOTING MEMBER SHALL BE ENTITLED TO ONE VOTE UPON EACH MATTER SUBMITTED TO A VOTE AT A MEETING OF MEMBERS. A VOTING MEMBER MAY VOTE BY PROXY EXECUTED IN WRITING BY ITS REPRESENTATIVE OR ITS DULY AUTHORIZED ATTORNEY-IN-FACT. NO PROXY SHALL BE VALID AFTER ELEVEN MONTHS FROM THE DATE OF ITS EXECUTION UNLESS OTHERWISE PROVIDED IN THE PROXY. EACH PROXY SHALL BE REVOCABLE UNLESS IT IS EXPRESSLY PROVIDED THEREIN TO BE IRREVOCABLE AND IN NO EVENT SHALL IT REMAIN IRREVOCABLE FOR MORE THAN ELEVEN MONTHS. WHERE DIRECTORS ARE TO BE ELECTED, THE ELECTION MAY BE CONDUCTED BY MAIL, ELECTRONIC MAIL, BY FACSIMILE TRANSMISSION OR A COMBINATION OF THE THREE. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 4 | THE FORM 990 IS INCLUDED IN THE OFFICIAL AGENDA OF THE BOARD MEETING AND A COPY IS INCLUDED IN THE BOARD BOOK MATERIALS PRIOR TO THE MEETING. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 5 | BEFORE ANY PROPOSAL IS DISCUSSED OR CONSIDERED, THE BOARD MEMBERS ARE ASKED SPECIFICALLY IF ANY CONFLICT OF INTEREST EXISTS. THIS IS DONE EVERY TIME. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 6 | ALL OFFICIAL DOCUMENTS ARE AVAILABLE TO THE PUBLIC UPON REQUEST. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 7 | COMMUNICATIONS CONSULTING 105,095. |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 0 | FORM 990, PART VI, SECTION A, LINE 3 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 1 | FORM 990, PART VI, SECTION A, LINE 6 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 2 | FORM 990, PART VI, SECTION A, LINE 7A |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 3 | FORM 990, PART VI, SECTION A, LINE 7B |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 4 | FORM 990, PART VI, SECTION B, LINE 11B |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 5 | FORM 990, PART VI, SECTION B, LINE 12C |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 6 | FORM 990, PART VI, SECTION C, LINE 19 |
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