Liabilities / Assets
47th percentile
Higher debt load relative to assets than 47% of similar nonprofits.
Market Lubbock Economic Development
EIN 75-2621353 • 501(c)4 • Lubbock, TX
Profile
To enhance and encourage economic development and job creation and facilitate the development of new industries. Manage and oversee the operations of visit lubbock and foreign trade zone 260. Visit lubbock encompasses the operations of the convention and visitors bureau and lubbock sports.
Siviq Scores
Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.
0.08x
Liabilities / Revenue
42nd percentile
Higher debt load relative to revenue than 42% of similar nonprofits.
Net Margin
36th percentile
Higher net margin than 36% of similar nonprofits.
Top Officer Pay
85th percentile
Higher top officer pay than 85% of similar nonprofits.
Top officer pay equals 4.3% of source-year revenue.
Asset Growth
22nd percentile
Faster asset growth than 22% of similar nonprofits.
Revenue Growth
16th percentile
Faster revenue growth than 16% of similar nonprofits.
Balance Sheet
Assets
Down$12,675,101
Down $207,295 (-1.6%) from 2023
Liabilities
Down$981,916
Down $425,609 (-30%) from 2023
Net Assets
Up$11,693,185
Up $218,314 (+1.9%) from 2023
Revenue
Down$9,439,371
Down $939,842 (-9.1%) from 2023
Expenses
Up$9,221,057
Up $366,460 (+4.1%) from 2023
Net Income
Down$218,314
Down $1,306,302 (-86%) from 2023
Trend Graphs
Filings
Most recent year
2024 • Form 990Detailed filing. Detailed filing data is available for this year.
- Assets
- $12,675,101
- Liabilities
- $981,916
- Net assets
- $11,693,185
- Revenue
- $9,439,371
- Expenses
- $9,221,057
- Net income
- $218,314
Latest Filing Detail
Jump To
Filing Snapshot
- Filing Period
- Oct 1, 2023 to Sep 30, 2024
- Signed
- Jun 18, 2025
- Return Version
- 2023v6.0
- Gross Receipts
- $9,439,371
Mission and Program Overview
Mission
To enhance and encourage economic development and job creation and facilitate the development of new industries. Manage and oversee the operations of visit lubbock and foreign trade zone 260. Visit lubbock encompasses the operations of the convention and visitors bureau and lubbock sports.
Balance Sheet Detail
| Line | Beginning | End | Change |
|---|---|---|---|
| Assets | |||
| Rtn Earn Endowment Incm Other Fnds | $11,474,871 | $11,693,185 | ▲ $218,314 |
| Cash and Non-Interest-Bearing Accounts | $8,940,335 | $7,101,804 | ▼ $1,838,531 |
| Savings and Temporary Cash Investments | $1,777,207 | $4,267,567 | ▲ $2,490,360 |
| Pledges and Grants Receivable | $2,012,044 | $1,124,342 | ▼ $887,702 |
| Inventories for Sale or Use | $51,983 | $54,774 | ▲ $2,791 |
| Land, Buildings, and Equipment, Net | $100,827 | $46,867 | ▼ $53,960 |
| Pd in Cap Srpls Land Bldg Eqp Fund | $0 | $0 | → $0 |
| Cap Stk Tr Prin Current Funds | $0 | $0 | → $0 |
| Total Assets | $12,882,396 | $12,675,101 | ▼ $207,295 |
| Other Assets Total | $0 | $79,747 | ▲ $79,747 |
| Liabilities | |||
| Grants Payable | $1,158,676 | $867,274 | ▼ $291,402 |
| Accounts Payable and Accrued Expenses | $248,849 | $114,642 | ▼ $134,207 |
| Total Liabilities | $1,407,525 | $981,916 | ▼ $425,609 |
| Net Assets / Fund Balance | |||
| Total Net Assets Fund Balance | $11,474,871 | $11,693,185 | ▲ $218,314 |
| Total Liabilities and Net Assets / Fund Balance | $12,882,396 | $12,675,101 | ▼ $207,295 |
Asset Categories
| Asset | Book Value | Depreciation | Basis |
|---|---|---|---|
| Equipment | $14,146 | $175,877 | $190,023 |
| Buildings | $32,721 | $115,228 | $147,949 |
| Leasehold Improvements | $0 | $30,901 | $30,901 |
Compensation and Service Providers
Employees
| Name | Title | Full / Part Time | Base | Other | Total |
|---|---|---|---|---|---|
| Carolyn Rowley | Director of Business Reten | PT | - | $144,013 | $144,013 |
| Jorge Quirino | Director of Downtown & Spe | PT | - | $142,918 | $142,918 |
| Katherine White | Director of Marketing & Co | PT | - | $133,712 | $133,712 |
| Robert Harrison | Director of Sports | FT | $117,396 | $13,967 | $131,363 |
| Amy Zientek | Director of Tourism | FT | $114,677 | $14,770 | $129,447 |
Board Members and Trustees
| Name | Title |
|---|---|
| James Conwright | Chairman |
| Sarah Bevers | Vice Chairman |
| Christine Allen | Vice President |
| Blake Womble | Director |
| Brett Cate | Director |
| Chris Carpenter | Director |
| Henry Patel | Director |
| John Opperman | Director |
| Lori Rice-spearman | Director |
| Melissa Collier | Director |
| Sonny Garza | Director |
| Walter Cathey | Director |
| David Rushing | Director of Recruitment |
| John Osborne | CEO |
| Jana Johnston | CFO/COO |
Highest Paid Contractors
| Contractor | Services | Location | Compensation |
|---|---|---|---|
| Madden Media | Advertising/marketing | 345 EAST TOOLE AVE, Tucson, AZ 85701 | $583,434 |
| Ajr Media Group | Advertising/marketing | 25132 OAKHURST, Spring, TX 77386 | $197,750 |
| Primitive | Advertising/marketing | 905 AVE K, Lubbock, TX 79401 | $108,500 |
| Geiger & Associates | Advertising/marketing | 1846 JURWIN COURT, Tallahassee, FL 32308 | $101,968 |
Revenue and Support
Revenue Composition
- Contributions and Grants
- $8,947,622
- Program Service Revenue
- $21,953
- Investment Income
- $469,796
- Other Revenue
- $0
- All Other Contributions
- $6,000
- Change in Net Assets
- $218,314
Expenses and Functional Allocation
Major Expense Lines
| Line Item | Amount |
|---|---|
| Other Expenses | $4,679,788 |
| Grants and Similar Amounts Paid | $3,093,748 |
| Salaries, Compensation, and Employee Benefits | $1,447,521 |
| Professional Fundraising Fees | $0 |
| Total Fundraising Expense | $0 |
Functional Expense Allocation
| Line Item | Program | Management | Fundraising | Total |
|---|---|---|---|---|
| Grants to Domestic Orgs | $3,071,063 | - | - | $3,071,063 |
| Advertising | $1,801,351 | $600,450 | - | $2,401,801 |
| Other Salaries and Wages | $930,613 | $310,204 | - | $1,240,817 |
| Conferences and Meetings | $534,100 | $178,034 | - | $712,134 |
| Other Expenses | $226,405 | $97,038 | - | $323,443 |
| Information Technology | $137,008 | $45,669 | - | $182,677 |
| Occupancy | $129,546 | $43,182 | - | $172,728 |
| Other Employee Benefits | $65,361 | $21,787 | - | $87,148 |
| Depreciation Depletion | $64,703 | - | - | $64,703 |
| Payroll Taxes | $46,914 | $15,638 | - | $62,552 |
| Pension Plan Contributions | $42,753 | $14,251 | - | $57,004 |
| Fees for Services Legal | $33,610 | $11,203 | - | $44,813 |
| Office Expenses | $27,792 | $8,782 | - | $36,574 |
| Grants to Domestic Individuals | $22,685 | - | - | $22,685 |
| Fees for Services Accounting | $15,881 | $5,294 | - | $21,175 |
| Insurance | $9,542 | $3,181 | - | $12,723 |
| Travel | $4,921 | $1,640 | - | $6,561 |
| Fees for Services Other | $3,750 | $1,250 | - | $5,000 |
| Total Functional Expenses | $7,689,590 | $1,531,467 | $0 | $9,221,057 |
International Activity
Grant and Assistance Recipients
| Recipient | Location | Category | Purpose | Amount |
|---|---|---|---|---|
| Lubbock Economic Development Alliance | Lubbock, TX | 501( C )( 4) | To Assist With Business Development in the Community | $1,000,000 |
| Texas Tech University | Lubbock, TX | 501 ( C ) 3 | TO HELP FUND THE SCHOOL'S INNOVATION AND RESEARCH PARK. | $434,500 |
| Cavendar Real Estate of Lubbock Ii LLC | San Antonio, TX | N/a | To Assist With Costs of Building Updates and Renovations. | $125,000 |
| Cavendar Real Estate of Lubbock LLC | San Antonio, TX | N/a | To Assist With Costs of Building Updates and Renovations. | $125,000 |
| Dixie Partners Ii Lp | Flower Mound, TX | N/a | To Assist With Costs of Building Updates and Renovations. | $125,000 |
| Lbb Hwy 84 LLC | San Antonio, TX | N/a | To Assist With Costs of Building Updates and Renovations. | $125,000 |
| Levelland Isd | Levelland, TX | GOV'T ENTITY | To Assist With Equipment Needs for High Demand Job Training Classes | $99,350 |
| City of Lubbock Church Inc | Lubbock, TX | N/a | To Assist With Costs of Building Updates and Renovations. | $80,397 |
| Lubbock Experience Inc (dba Lcaf) | Lubbock, TX | 501(c)3 | To Assist With the Development of the Arts Community | $75,000 |
| Brownfield Isd | Brownfield, TX | GOV'T ENTITY | To Assist With Equipment Needs for High Demand Job Training Classes | $69,207 |
| Tru Dean Realty LLC | Ransom Canyon, TX | N/a | To Assist With Costs of Building Updates and Renovations. | $52,474 |
| Hale Center Isd | Hale Center, TX | GOV'T ENTITY | To Assist With Equipment Needs for High Demand Job Training Classes | $44,488 |
| Lockney Isd | Lockney, TX | GOV'T ENTITY | To Assist With Equipment Needs for High Demand Job Training Classes | $34,809 |
| Mixed Nutz Leasing | Lubbock, TX | N/a | To Assist With Costs of Building Updates and Renovations. | $33,518 |
| Denver City Isd | Denver City, TX | GOV'T ENTITY | To Assist With Equipment Needs for High Demand Job Training Classes | $30,748 |
| Downtown Lbk Ventures | Lubbock, TX | N/a | To Assist With Costs of Building Updates and Renovations. | $29,413 |
| Historic Cactus Theater of Lubbock Inc | Lubbock, TX | N/a | To Assist With Costs of Building Updates and Renovations. | $28,483 |
| Pkj LLC | The Woodlands, TX | N/a | To Assist With Costs of Building Updates and Renovations. | $28,349 |
| 611 Broad LLC | Lubbock, TX | N/a | To Assist With Costs of Building Updates and Renovations. | $27,545 |
| Caprock Laundry LLC | Lubbock, TX | N/a | To Assist With Costs of Building Updates and Renovations. | $26,439 |
| Cotton Center Isd | Cotton Center, TX | GOV'T ENTITY | To Assist With Equipment Needs for High Demand Job Training Classes | $26,085 |
| 611 Main Inc | Lubbock, TX | N/a | To Assist With Costs of Building Updates and Renovations. | $25,000 |
| Westminister Presbyterian Church | Lubbock, TX | N/a | To Assist With Costs of Building Updates and Renovations. | $24,922 |
| Palmetto Assets Dba Wienerschnitzel 428 | Lubbock, TX | N/a | To Assist With Costs of Building Updates and Renovations. | $23,061 |
| Roosevelt Isd | Lubbock, TX | GOV'T ENTITY | To Assist With Equipment Needs for High Demand Job Training Classes | $21,455 |
| Lubbock Entertainment Performing Arts Association (lepaa) | Lubbock, TX | 501(c)3 | To Assist With Training for Songwriter Seminars at Bhh | $20,000 |
| South Plains College | Levelland, TX | 501 ( C ) 3 | To Assist With Equipment Needs for High Demand Job Training Classes | $20,000 |
| Lubbock Christian University | Lubbock, TX | 501(c)3 | To Assist in the Development of Workforce Training Classes - Talent Pipeline Management Program | $19,951 |
| Lubbock Isd - Atc | Lubbock, TX | GOV'T ENTITY | To Assist With Equipment Needs for High Demand Job Training Classes | $17,994 |
| Frenship Isd | Frenship, TX | GOV'T ENTITY | To Assist With the Teacher Externship Program | $17,850 |
| Chuck Chapman Electric Inc Dba Cc Electric | Lubbock, TX | N/a | To Assist With Costs of Building Updates and Renovations. | $17,281 |
| City of Lubbock - Citibus | Lubbock, TX | GOV'T ENTITY | To Assist in Transit Bus Training Program | $13,438 |
| Lubbock Cooper Isd | Lubbock, TX | GOV'T ENTITY | To Assist With Equipment Needs for High Demand Job Training Classes | $13,257 |
| Flips Lbk Inc | Lubbock, TX | N/a | To Assist With Costs of Building Updates and Renovations. | $12,265 |
| Woodberry Investments LLC | Lubbock, TX | N/a | To Assist With Costs of Building Updates and Renovations. | $11,250 |
| Louise Hopkins Underwood Center for the Arts | Lubbock, TX | 501 ( C ) 3 | To Assist With Costs of Building Updates and Renovations. | $10,278 |
| Lubbock Angel Network | Lubbock, TX | 501( C )( 6 ) | To Assist With Business Development in the Community | $10,000 |
| Lubbock Chamber of Commerce | Lubbock, TX | 501( C )( 6 ) | To Assist in the Development of Workforce Training Classes - Talent Pipeline Management Program | $10,000 |
| Ports-to-plains | Lubbock, TX | N/a | To Assist With Costs of Building Updates and Renovations. | $10,000 |
| Anton Isd | Anton, TX | GOV'T ENTITY | To Assist With Equipment Needs for High Demand Job Training Classes | $8,916 |
| Plainview Isd | Plainview, TX | GOV'T ENTITY | To Assist With Equipment Needs for High Demand Job Training Classes | $7,978 |
| Those Iowa Girls Antiques | Lubbock, TX | N/a | To Assist With Costs of Building Updates and Renovations. | $7,588 |
| CHILDREN'S ADVOCACY CENTER | Lubbock, TX | 501 ( C ) 3 | To Assist With Costs of Building Updates and Renovations. | $6,809 |
| Officewise Commercial Interiors | Lubbock, TX | N/a | To Assist With Costs of Building Updates and Renovations. | $5,996 |
| Wjw Holdings LLC | Bellaire, TX | N/a | To Assist With Costs of Building Updates and Renovations. | $5,953 |
| Hugo Reed and Associates Inc | Lubbock, TX | N/a | To Assist With Costs of Building Updates and Renovations. | $5,058 |
Fundraising, Events, and Gaming
- Fundraising activities
- No
- Gaming activities
- No
- Professional fundraiser used
- No
Fundraising and Gaming Totals
| Line Item | Amount |
|---|---|
| Professional Fundraising Fees | $0 |
Political and Lobbying Activity
- Political campaign activity
- No
- Subject to proxy tax
- No
Governance and Compliance
Governance Checklist
- Compiled or reviewed by an accountant
- No
- Annual disclosure for covered persons
- Yes
- Audit committee
- Yes
- Business relationship with 35% controlled entity
- No
- Business relationship with family members
- No
- Business relationship with organization members
- No
- Material changes to governing documents
- No
- Compensation from other sources disclosed
- No
- CEO compensation reviewed
- No
- Other officer compensation reviewed
- No
- Conflict-of-interest policy
- Yes
- Audited financial statements prepared
- Yes
- Key decisions subject to board approval
- No
- Management duties delegated
- Yes
Governance Explanations
Form 990, Part VI, Section A, Line 3
“Market lubbock economic development corp "market lubbock" has a managment agreement with lubbock economic development alliance for the officer employees of that organization to manage the day to day operations of market lubbock. Market lubbock corp and lubbock economic development alliance are related organizations created by the city of lubbock to facilitate economic development.”
Form 990, Part VI, Section B, Line 11B
“The review of the form 990 was performed by the board during the board meeting immediately preceding the filing of the form 990. The presentation of the form 990 review was made by cfo/coo jana johnston.”
Form 990, Part VI, Section B, Line 12C
“The conflict of interest policy is distributed to the board of directors at the first meeting of the year. It has a signature line on the bottom of the form for the director to sign and date indicating that they have read and agree to the policy. As a part of the procedure there is an accompanying conflict of interest questionnaire on which the board members list any potential conflicts. Both documents are collected and maintained by the cfo of leda and are updated each year. Finally, the policy provides that a board member may notify the chairman of the board when he/she becomes aware of a potential conflict during the course of the year.”
Form 990, Part VI, Section B, Line 15
“Market lubbock's management is provided by lubbock economic development alliance. Market lubbock does not have any officer employees or management officials employed directly by market lubbock.”
Form 990, Part VI, Section C, Line 19
“The organization's governing documents, conflict of interest policy and audited financial statements are available for viewing at the organization's office at 1500 broadway st, ste 600; lubbock, tx.”
Filing and Contact Details
Filer
- Filer Name
- Market Lubbock Economic Development
- EIN
- 75-2621353
- Phone
- 8067494500
- Address
- 1500 BROADWAY 600, LUBBOCK, TX 79401
Signing Officer
- Name
- Jana Johnston
- Title
- CFO/COO
- Phone
- 8067494500
- Signed
- 2025-06-18
- Discuss with paid preparer
- Yes
Organization Details
- Principal Officer
- John Osborne
- Formed
- 1995
- Legal Domicile
- TX
- Voting Board Members
- 11
- Independent Board Members
- 11
- Employees
- 24
- Volunteers
- 11
Preparer
- Firm
- Bolinger Segars Gilbert and Moss Llp
- Address
- 8215 NASHVILLE AVENUE, LUBBOCK, TX 79423
- Preparer
- Matt R Willis
- Phone
- 8067473806
Supplemental Narrative
Additional Explanations
Form 990, Page 12, Part XII, Line 2C
“The board of directors have assigned members to an audit committee to oversee the financial statement audit and select the independent financial statement auditor.”
Raw XML AppendixShowing 400 of 1,132 raw XML fields
This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
| Path | # | Value |
|---|---|---|
| IRS990/AccountantCompileOrReviewInd | 0 | 0 |
| IRS990/AccountsPayableAccrExpnssGrp/BOYAmt | 0 | 248849 |
| IRS990/AccountsPayableAccrExpnssGrp/EOYAmt | 0 | 114642 |
| IRS990/ActivitiesConductedPrtshpInd | 0 | 0 |
| IRS990/ActivityOrMissionDesc | 0 | TO ENHANCE AND ENCOURAGE ECONOMIC DEVELOPMENT AND JOB CREATION AND FACILITATE THE DEVELOPMENT OF NEW INDUSTRIES. MANAGE AND OVERSEE THE OPERATIONS OF VISIT LUBBOCK AND FOREIGN TRADE ZONE 260. VISIT LUBBOCK ENCOMPASSES THE OPERATIONS OF THE CONVENTION AND VISITORS BUREAU AND LUBBOCK SPORTS. |
| IRS990/AdvertisingGrp/ManagementAndGeneralAmt | 0 | 600450 |
| IRS990/AdvertisingGrp/ProgramServicesAmt | 0 | 1801351 |
| IRS990/AdvertisingGrp/TotalAmt | 0 | 2401801 |
| IRS990/AllOtherContributionsAmt | 0 | 6000 |
| IRS990/AnnualDisclosureCoveredPrsnInd | 0 | 1 |
| IRS990/AuditCommitteeInd | 0 | 1 |
| IRS990/BooksInCareOfDetail/BusinessName/BusinessNameLine1Txt | 0 | JANA JOHNSTON |
| IRS990/BooksInCareOfDetail/PhoneNum | 0 | 8067494500 |
| IRS990/BooksInCareOfDetail/USAddress/AddressLine1Txt | 0 | 1500 BROADWAY STE 600 |
| IRS990/BooksInCareOfDetail/USAddress/CityNm | 0 | LUBBOCK |
| IRS990/BooksInCareOfDetail/USAddress/StateAbbreviationCd | 0 | TX |
| IRS990/BooksInCareOfDetail/USAddress/ZIPCd | 0 | 79401 |
| IRS990/BusinessRlnWith35CtrlEntInd | 0 | 0 |
| IRS990/BusinessRlnWithFamMemInd | 0 | 0 |
| IRS990/BusinessRlnWithOrgMemInd | 0 | 0 |
| IRS990/CapStkTrPrinCurrentFundsGrp/BOYAmt | 0 | 0 |
| IRS990/CapStkTrPrinCurrentFundsGrp/EOYAmt | 0 | 0 |
| IRS990/CashNonInterestBearingGrp/BOYAmt | 0 | 8940335 |
| IRS990/CashNonInterestBearingGrp/EOYAmt | 0 | 7101804 |
| IRS990/ChangeToOrgDocumentsInd | 0 | 0 |
| IRS990/CntrctRcvdGreaterThan100KCnt | 0 | 4 |
| IRS990/CollectionsOfArtInd | 0 | 0 |
| IRS990/CompensationFromOtherSrcsInd | 0 | 0 |
| IRS990/CompensationProcessCEOInd | 0 | 0 |
| IRS990/CompensationProcessOtherInd | 0 | 0 |
| IRS990/ConferencesMeetingsGrp/ManagementAndGeneralAmt | 0 | 178034 |
| IRS990/ConferencesMeetingsGrp/ProgramServicesAmt | 0 | 534100 |
| IRS990/ConferencesMeetingsGrp/TotalAmt | 0 | 712134 |
| IRS990/ConflictOfInterestPolicyInd | 0 | 1 |
| IRS990/ConservationEasementsInd | 0 | 0 |
| IRS990/ConsolidatedAuditFinclStmtInd | 0 | 1 |
| IRS990/ContractorCompensationGrp/CompensationAmt | 0 | 583434 |
| IRS990/ContractorCompensationGrp/CompensationAmt | 1 | 197750 |
| IRS990/ContractorCompensationGrp/CompensationAmt | 2 | 108500 |
| IRS990/ContractorCompensationGrp/CompensationAmt | 3 | 101968 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt | 0 | 345 EAST TOOLE AVE |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt | 1 | 25132 OAKHURST |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt | 2 | 905 AVE K |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt | 3 | 1846 JURWIN COURT |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/CityNm | 0 | TUCSON |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/CityNm | 1 | SPRING |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/CityNm | 2 | LUBBOCK |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/CityNm | 3 | TALLAHASSEE |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/StateAbbreviationCd | 0 | AZ |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/StateAbbreviationCd | 1 | TX |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/StateAbbreviationCd | 2 | TX |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/StateAbbreviationCd | 3 | FL |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/ZIPCd | 0 | 85701 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/ZIPCd | 1 | 77386 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/ZIPCd | 2 | 79401 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/ZIPCd | 3 | 32308 |
| IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt | 0 | MADDEN MEDIA |
| IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt | 1 | AJR MEDIA GROUP |
| IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt | 2 | PRIMITIVE |
| IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt | 3 | GEIGER & ASSOCIATES |
| IRS990/ContractorCompensationGrp/ServicesDesc | 0 | ADVERTISING/MARKETING |
| IRS990/ContractorCompensationGrp/ServicesDesc | 1 | ADVERTISING/MARKETING |
| IRS990/ContractorCompensationGrp/ServicesDesc | 2 | ADVERTISING/MARKETING |
| IRS990/ContractorCompensationGrp/ServicesDesc | 3 | ADVERTISING/MARKETING |
| IRS990/CreditCounselingInd | 0 | 0 |
| IRS990/CYBenefitsPaidToMembersAmt | 0 | 0 |
| IRS990/CYContributionsGrantsAmt | 0 | 8947622 |
| IRS990/CYGrantsAndSimilarPaidAmt | 0 | 3093748 |
| IRS990/CYInvestmentIncomeAmt | 0 | 469796 |
| IRS990/CYOtherExpensesAmt | 0 | 4679788 |
| IRS990/CYOtherRevenueAmt | 0 | 0 |
| IRS990/CYProgramServiceRevenueAmt | 0 | 21953 |
| IRS990/CYRevenuesLessExpensesAmt | 0 | 218314 |
| IRS990/CYSalariesCompEmpBnftPaidAmt | 0 | 1447521 |
| IRS990/CYTotalExpensesAmt | 0 | 9221057 |
| IRS990/CYTotalFundraisingExpenseAmt | 0 | 0 |
| IRS990/CYTotalProfFndrsngExpnsAmt | 0 | 0 |
| IRS990/CYTotalRevenueAmt | 0 | 9439371 |
| IRS990/DecisionsSubjectToApprovaInd | 0 | 0 |
| IRS990/DeductibleArtContributionInd | 0 | 0 |
| IRS990/DeductibleNonCashContriInd | 0 | 0 |
| IRS990/DelegationOfMgmtDutiesInd | 0 | 1 |
| IRS990/DepreciationDepletionGrp/ProgramServicesAmt | 0 | 64703 |
| IRS990/DepreciationDepletionGrp/TotalAmt | 0 | 64703 |
| IRS990/Desc | 0 | IN 2023-2024 MARKET LUBBOCK, INC. CONTINUED TO WORK WITH THE CITY OF LUBBOCK TO STRENGTHEN AND ENCOURAGE INVESTMENT IN DOWNTOWN LUBBOCK AND OTHER MAJOR BUSINESS CORRIDORS IN EAST, NORTH AND CENTRAL LUBBOCK. MARKET LUBBOCK INCREASED ITS EFFORTS TO INCREASE AWARENESS OF LUBBOCK AS A GREAT PLACE TO WORK, LIVE AND PLAY THROUGH TARGETED MARKETING EFFORTS AND CONTINUED TO PARTNER WITH THE CITY AND TEXAS TECH UNIVERSITY THROUGH THE EFFORTS SUCH AS THE TTU INNOVATION HUB AND GRANTS TO LUBBOCK ECONOMIC DEVELOPMENT ALLIANCE TO BRING ECONOMIC DEVELOPMENT AND QUALITY OF LIFE TO THE CITY. VISIT LUBBOCK, THROUGH THE CONVENTION AND VISITORS BUREAU AND LUBBOCK SPORTS, CONTRACTED WITH MEETING PLANNERS, CONVENTION ORGANIZERS AND SPORTS EVENT ORGANIZERS TO BRING CONVENTIONS AND EVENTS TO LUBBOCK THAT PRODUCE A STRONG ECONOMIC IMPACT TO OUR COMMUNITY BY BRINGING VISITORS TO STAY IN HOTELS, EAT AT RESTAURANTS AND SHOP AT LUBBOCK BUSINESSES. LUBBOCK SPORTS HELPED TO BRING 7 EVENTS TO LUBBOCK THAT HAD BETWEEN 3,000 AND 4,500 PARTICIPANTS. |
| IRS990/DescribedInSection501c3Ind | 0 | 0 |
| IRS990/DisregardedEntityInd | 0 | 0 |
| IRS990/DocumentRetentionPolicyInd | 0 | 1 |
| IRS990/DonorAdvisedFundInd | 0 | 0 |
| IRS990/DonorRstrOrQuasiEndowmentsInd | 0 | 0 |
| IRS990/ElectionOfBoardMembersInd | 0 | 0 |
| IRS990/EmployeeCnt | 0 | 24 |
| IRS990/EmploymentTaxReturnsFiledInd | 0 | 1 |
| IRS990/EngagedInExcessBenefitTransInd | 0 | 0 |
| IRS990/ExpenseAmt | 0 | 7689590 |
| IRS990/FamilyOrBusinessRlnInd | 0 | 0 |
| IRS990/FederalGrantAuditRequiredInd | 0 | 0 |
| IRS990/FeesForServicesAccountingGrp/ManagementAndGeneralAmt | 0 | 5294 |
| IRS990/FeesForServicesAccountingGrp/ProgramServicesAmt | 0 | 15881 |
| IRS990/FeesForServicesAccountingGrp/TotalAmt | 0 | 21175 |
| IRS990/FeesForServicesLegalGrp/ManagementAndGeneralAmt | 0 | 11203 |
| IRS990/FeesForServicesLegalGrp/ProgramServicesAmt | 0 | 33610 |
| IRS990/FeesForServicesLegalGrp/TotalAmt | 0 | 44813 |
| IRS990/FeesForServicesOtherGrp/ManagementAndGeneralAmt | 0 | 1250 |
| IRS990/FeesForServicesOtherGrp/ProgramServicesAmt | 0 | 3750 |
| IRS990/FeesForServicesOtherGrp/TotalAmt | 0 | 5000 |
| IRS990/ForeignActivitiesInd | 0 | 0 |
| IRS990/ForeignFinancialAccountInd | 0 | 0 |
| IRS990/ForeignOfficeInd | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 0 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 1 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 2 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 3 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 4 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 5 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 6 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 7 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 8 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 9 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 10 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 11 | 20.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 12 | 20.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 13 | 20.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 14 | 20.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 15 | 20.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 16 | 20.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 17 | 20.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 0 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 1 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 2 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 3 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 4 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 5 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 6 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 7 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 8 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 9 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 10 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 11 | 20.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 12 | 20.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 13 | 20.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 14 | 20.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 15 | 20.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 16 | 20.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 17 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 18 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 19 | 20.00 |
| IRS990/Form990PartVIISectionAGrp/HighestCompensatedEmployeeInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/HighestCompensatedEmployeeInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/HighestCompensatedEmployeeInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/HighestCompensatedEmployeeInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/HighestCompensatedEmployeeInd | 4 | X |
| IRS990/Form990PartVIISectionAGrp/HighestCompensatedEmployeeInd | 5 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 4 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 5 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 6 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 7 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 8 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 9 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 10 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 4 | X |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 11 | 33553 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 12 | 20008 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 13 | 26027 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 14 | 17703 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 15 | 6975 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 16 | 15337 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 17 | 13967 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 18 | 14770 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 19 | 7034 |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 0 | JAMES CONWRIGHT |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 1 | SARAH BEVERS |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 2 | JOHN OPPERMAN |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 3 | CHRIS CARPENTER |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 4 | HENRY PATEL |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 5 | SONNY GARZA |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 6 | WALTER CATHEY |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 7 | BLAKE WOMBLE |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 8 | MELISSA COLLIER |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 9 | BRETT CATE |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 10 | LORI RICE-SPEARMAN |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 11 | JOHN OSBORNE |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 12 | JANA JOHNSTON |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 13 | CHRISTINE ALLEN |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 14 | CAROLYN ROWLEY |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 15 | KATHERINE WHITE |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 16 | JORGE QUIRINO |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 17 | ROBERT HARRISON |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 18 | AMY ZIENTEK |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 19 | DAVID RUSHING |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 13 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 14 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 15 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 16 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 17 | 117396 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 18 | 114677 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 19 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 11 | 372272 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 12 | 208423 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 13 | 128852 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 14 | 126310 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 15 | 126737 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 16 | 127581 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 17 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 18 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 19 | 148420 |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 0 | CHAIRMAN |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 1 | VICE CHAIRMAN |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 2 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 3 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 4 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 5 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 6 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 7 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 8 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 9 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 10 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 11 | CEO |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 12 | CFO/COO |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 13 | VICE PRESIDENT |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 14 | DIRECTOR OF BUSINESS RETEN |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 15 | DIRECTOR OF MARKETING & CO |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 16 | DIRECTOR OF DOWNTOWN & SPE |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 17 | DIRECTOR OF SPORTS |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 18 | DIRECTOR OF TOURISM |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 19 | DIRECTOR OF RECRUITMENT |
| IRS990/Form990ProvidedToGvrnBodyInd | 0 | 1 |
| IRS990/FormationYr | 0 | 1995 |
| IRS990/FormerOfcrEmployeesListedInd | 0 | 0 |
| IRS990/FSAuditedBasisGrp/ConsolidatedBasisFinclStmtInd | 0 | X |
| IRS990/FSAuditedInd | 0 | 1 |
| IRS990/FundraisingActivitiesInd | 0 | 0 |
| IRS990/GamingActivitiesInd | 0 | 0 |
| IRS990/GoverningBodyVotingMembersCnt | 0 | 11 |
| IRS990/GovernmentGrantsAmt | 0 | 8941622 |
| IRS990/GrantAmt | 0 | 3093748 |
| IRS990/GrantsPayableGrp/BOYAmt | 0 | 1158676 |
| IRS990/GrantsPayableGrp/EOYAmt | 0 | 867274 |
| IRS990/GrantsToDomesticIndividualsGrp/ProgramServicesAmt | 0 | 22685 |
| IRS990/GrantsToDomesticIndividualsGrp/TotalAmt | 0 | 22685 |
| IRS990/GrantsToDomesticOrgsGrp/ProgramServicesAmt | 0 | 3071063 |
| IRS990/GrantsToDomesticOrgsGrp/TotalAmt | 0 | 3071063 |
| IRS990/GrantsToIndividualsInd | 0 | 1 |
| IRS990/GrantsToOrganizationsInd | 0 | 1 |
| IRS990/GrantToRelatedPersonInd | 0 | 0 |
| IRS990/GrossReceiptsAmt | 0 | 9439371 |
| IRS990/GroupReturnForAffiliatesInd | 0 | 0 |
| IRS990/IncludeFIN48FootnoteInd | 0 | 0 |
| IRS990/IndependentAuditFinclStmtInd | 0 | 0 |
| IRS990/IndependentVotingMemberCnt | 0 | 11 |
| IRS990/IndivRcvdGreaterThan100KCnt | 0 | 2 |
| IRS990/IndoorTanningServicesInd | 0 | 0 |
| IRS990/InfoInScheduleOPartIIIInd | 0 | X |
| IRS990/InfoInScheduleOPartVIInd | 0 | X |
| IRS990/InfoInScheduleOPartXIIInd | 0 | X |
| IRS990/InformationTechnologyGrp/ManagementAndGeneralAmt | 0 | 45669 |
| IRS990/InformationTechnologyGrp/ProgramServicesAmt | 0 | 137008 |
| IRS990/InformationTechnologyGrp/TotalAmt | 0 | 182677 |
| IRS990/InsuranceGrp/ManagementAndGeneralAmt | 0 | 3181 |
| IRS990/InsuranceGrp/ProgramServicesAmt | 0 | 9542 |
| IRS990/InsuranceGrp/TotalAmt | 0 | 12723 |
| IRS990/InventoriesForSaleOrUseGrp/BOYAmt | 0 | 51983 |
| IRS990/InventoriesForSaleOrUseGrp/EOYAmt | 0 | 54774 |
| IRS990/InvestmentIncomeGrp/ExclusionAmt | 0 | 469796 |
| IRS990/InvestmentIncomeGrp/TotalRevenueColumnAmt | 0 | 469796 |
| IRS990/InvestmentInJointVentureInd | 0 | 0 |
| IRS990/IRPDocumentCnt | 0 | 23 |
| IRS990/IRPDocumentW2GCnt | 0 | 0 |
| IRS990/LandBldgEquipAccumDeprecAmt | 0 | 322006 |
| IRS990/LandBldgEquipBasisNetGrp/BOYAmt | 0 | 100827 |
| IRS990/LandBldgEquipBasisNetGrp/EOYAmt | 0 | 46867 |
| IRS990/LandBldgEquipCostOrOtherBssAmt | 0 | 368873 |
| IRS990/LegalDomicileStateCd | 0 | TX |
| IRS990/LoanOutstandingInd | 0 | 0 |
| IRS990/LocalChaptersInd | 0 | 0 |
| IRS990/MaterialDiversionOrMisuseInd | 0 | 0 |
| IRS990/MembersOrStockholdersInd | 0 | 0 |
| IRS990/MethodOfAccountingAccrualInd | 0 | X |
| IRS990/MinutesOfCommitteesInd | 0 | 1 |
| IRS990/MinutesOfGoverningBodyInd | 0 | 1 |
| IRS990/MissionDesc | 0 | TO ENHANCE AND ENCOURAGE ECONOMIC DEVELOPMENT AND JOB CREATION AND FACILITATE THE DEVELOPMENT OF NEW INDUSTRIES. MANAGE AND OVERSEE THE OPERATIONS OF VISIT LUBBOCK AND FOREIGN TRADE ZONE 260. VISIT LUBBOCK ENCOMPASSES THE OPERATIONS OF THE CONVENTION AND VISITORS BUREAU AND LUBBOCK SPORTS. |
| IRS990/MoreThan5000KToIndividualsInd | 0 | 0 |
| IRS990/MoreThan5000KToOrgInd | 0 | 0 |
| IRS990/NetAssetsOrFundBalancesBOYAmt | 0 | 11474871 |
| IRS990/NetAssetsOrFundBalancesEOYAmt | 0 | 11693185 |
| IRS990/NetUnrelatedBusTxblIncmAmt | 0 | 0 |
| IRS990/NondeductibleContributionsInd | 0 | 0 |
| IRS990/OccupancyGrp/ManagementAndGeneralAmt | 0 | 43182 |
| IRS990/OccupancyGrp/ProgramServicesAmt | 0 | 129546 |
| IRS990/OccupancyGrp/TotalAmt | 0 | 172728 |
| IRS990/OfficeExpensesGrp/ManagementAndGeneralAmt | 0 | 8782 |
| IRS990/OfficeExpensesGrp/ProgramServicesAmt | 0 | 27792 |
| IRS990/OfficeExpensesGrp/TotalAmt | 0 | 36574 |
| IRS990/OfficerMailingAddressInd | 0 | 0 |
| IRS990/OperateHospitalInd | 0 | 0 |
| IRS990/Organization501cInd | 0 | X |
| IRS990/OrgDoesNotFollowFASB117Ind | 0 | X |
| IRS990/OtherAssetsTotalGrp/BOYAmt | 0 | 0 |
| IRS990/OtherAssetsTotalGrp/EOYAmt | 0 | 79747 |
| IRS990/OtherChangesInNetAssetsAmt | 0 | 0 |
| IRS990/OtherEmployeeBenefitsGrp/ManagementAndGeneralAmt | 0 | 21787 |
| IRS990/OtherEmployeeBenefitsGrp/ProgramServicesAmt | 0 | 65361 |
| IRS990/OtherEmployeeBenefitsGrp/TotalAmt | 0 | 87148 |
| IRS990/OtherExpensesGrp/Desc | 0 | INCENTIVES AND SPECIAL |
| IRS990/OtherExpensesGrp/Desc | 1 | MISCELLANEOUS |
| IRS990/OtherExpensesGrp/ManagementAndGeneralAmt | 0 | 173864 |
| IRS990/OtherExpensesGrp/ManagementAndGeneralAmt | 1 | 97038 |
| IRS990/OtherExpensesGrp/ProgramServicesAmt | 0 | 521592 |
| IRS990/OtherExpensesGrp/ProgramServicesAmt | 1 | 226405 |
| IRS990/OtherExpensesGrp/TotalAmt | 0 | 695456 |
| IRS990/OtherExpensesGrp/TotalAmt | 1 | 323443 |
| IRS990/OtherSalariesAndWagesGrp/ManagementAndGeneralAmt | 0 | 310204 |
| IRS990/OtherSalariesAndWagesGrp/ProgramServicesAmt | 0 | 930613 |
| IRS990/OtherSalariesAndWagesGrp/TotalAmt | 0 | 1240817 |
| IRS990/PartialLiquidationInd | 0 | 0 |
| IRS990/PayPremiumsPrsnlBnftCntrctInd | 0 | 0 |
| IRS990/PayrollTaxesGrp/ManagementAndGeneralAmt | 0 | 15638 |
| IRS990/PayrollTaxesGrp/ProgramServicesAmt | 0 | 46914 |
| IRS990/PayrollTaxesGrp/TotalAmt | 0 | 62552 |
| IRS990/PdInCapSrplsLandBldgEqpFundGrp/BOYAmt | 0 | 0 |
| IRS990/PdInCapSrplsLandBldgEqpFundGrp/EOYAmt | 0 | 0 |
| IRS990/PensionPlanContributionsGrp/ManagementAndGeneralAmt | 0 | 14251 |
| IRS990/PensionPlanContributionsGrp/ProgramServicesAmt | 0 | 42753 |
| IRS990/PensionPlanContributionsGrp/TotalAmt | 0 | 57004 |
| IRS990/PledgesAndGrantsReceivableGrp/BOYAmt | 0 | 2012044 |
| IRS990/PledgesAndGrantsReceivableGrp/EOYAmt | 0 | 1124342 |
| IRS990/PoliticalCampaignActyInd | 0 | 0 |
| IRS990/PrincipalOfficerNm | 0 | JOHN OSBORNE |
| IRS990/ProfessionalFundraisingInd | 0 | 0 |
| IRS990/ProgramServiceRevenueGrp/BusinessCd | 0 | 711300 |
| IRS990/ProgramServiceRevenueGrp/BusinessCd | 1 | 711300 |
| IRS990/ProgramServiceRevenueGrp/Desc | 0 | TICKET SALES |
| IRS990/ProgramServiceRevenueGrp/Desc | 1 | PROMOTIONAL ITEMS |
| IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt | 0 | 17198 |
| IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt | 1 | 4755 |
| IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt | 0 | 17198 |
| IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt | 1 | 4755 |
| IRS990/ProhibitedTaxShelterTransInd | 0 | 0 |
| IRS990/PYBenefitsPaidToMembersAmt | 0 | 0 |
| IRS990/PYContributionsGrantsAmt | 0 | 9990622 |
| IRS990/PYExcessBenefitTransInd | 0 | 0 |
| IRS990/PYGrantsAndSimilarPaidAmt | 0 | 3080668 |
| IRS990/PYInvestmentIncomeAmt | 0 | 340845 |
| IRS990/PYOtherExpensesAmt | 0 | 4289679 |
| IRS990/PYOtherRevenueAmt | 0 | 0 |
| IRS990/PYProgramServiceRevenueAmt | 0 | 47746 |
| IRS990/PYRevenuesLessExpensesAmt | 0 | 1524616 |
| IRS990/PYSalariesCompEmpBnftPaidAmt | 0 | 1484250 |
| IRS990/PYTotalExpensesAmt | 0 | 8854597 |
| IRS990/PYTotalProfFndrsngExpnsAmt | 0 | 0 |
| IRS990/PYTotalRevenueAmt | 0 | 10379213 |
| IRS990/RcvFndsToPayPrsnlBnftCntrctInd | 0 | 0 |
| IRS990/ReconcilationRevenueExpnssAmt | 0 | 218314 |
| IRS990/RegularMonitoringEnfrcInd | 0 | 1 |
| IRS990/RelatedEntityInd | 0 | 1 |
| IRS990/RelatedOrganizationCtrlEntInd | 0 | 0 |
| IRS990/ReportInvestmentsOtherSecInd | 0 | 0 |
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