Civic Intelligence

The Urban Alternative

EIN 75-1835253 • 501(c)3 • Desoto, TX

View Organization Page

Profile

The Urban Alternative is a Christian Ministry that seeks to equip, empower, and unite Christians to impact individuals, families, churches, and communities for the rebuilding of lives from the inside out.

2821 Prince George AveDesoto, TX 75115

www.tonyevans.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

26th percentile

0.05x

Higher debt load relative to assets than 26% of similar nonprofits.

501(c)3 • $25M-$50M nonprofits • Source year 2024

Liabilities / Revenue

27th percentile

0.11x

Higher debt load relative to revenue than 27% of similar nonprofits.

501(c)3 • $25M-$50M nonprofits • Source year 2024

Net Margin

65th percentile

11%

Higher net margin than 65% of similar nonprofits.

501(c)3 • $25M-$50M nonprofits • Source year 2024

Top Officer Pay

Score unavailable

No value available

No filing with officer rows is available for this organization yet.

Asset Growth

55th percentile

6.8%

Faster asset growth than 55% of similar nonprofits.

501(c)3 • $25M-$50M nonprofits • Annualized from 2023 to 2024

Revenue Growth

12th percentile

-19%

Faster revenue growth than 12% of similar nonprofits.

501(c)3 • $25M-$50M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets26th percentile

Assets

Up

$44,176,477

Up $2,799,048 (+6.8%) from 2023

Liabilities

Down

$2,014,651

Down $663,368 (-25%) from 2023

Net Assets

Up

$42,161,826

Up $3,462,416 (+8.9%) from 2023

Operations
Liabilities / Revenue27th percentileNet Margin65th percentile

Revenue

Down

$17,763,243

Down $4,228,926 (-19%) from 2023

Expenses

Down

$15,766,963

Down $1,847,874 (-10%) from 2023

Net Income

Down

$1,996,280

Down $2,381,052 (-54%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth55th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$60M$40M$20M$0Assets 2010: $1,647,906Liabilities 2010: $181,353Net Assets 2010: $1,466,5532010Assets 2011: $2,159,428Liabilities 2011: $210,314Net Assets 2011: $1,949,1142011Assets 2012: $2,351,834Liabilities 2012: $464,621Net Assets 2012: $1,887,2132012Assets 2013: $2,972,558Liabilities 2013: $430,945Net Assets 2013: $2,541,6132013Assets 2014: $5,518,112Liabilities 2014: $1,367,804Net Assets 2014: $4,150,3082014Assets 2015: $7,195,120Liabilities 2015: $1,312,656Net Assets 2015: $5,882,4642015Assets 2016: $8,028,557Liabilities 2016: $1,399,109Net Assets 2016: $6,629,4482016Assets 2017: $9,322,815Liabilities 2017: $1,498,025Net Assets 2017: $7,824,7902017Assets 2018: $11,140,524Liabilities 2018: $1,321,830Net Assets 2018: $9,818,6942018Assets 2019: $13,462,365Liabilities 2019: $1,455,903Net Assets 2019: $12,006,4622019Assets 2020: $18,773,325Liabilities 2020: $1,605,104Net Assets 2020: $17,168,2212020Assets 2021: $25,928,705Liabilities 2021: $2,957,984Net Assets 2021: $22,970,7212021Assets 2022: $35,203,573Liabilities 2022: $2,950,547Net Assets 2022: $32,253,0262022Assets 2023: $41,377,429Liabilities 2023: $2,678,019Net Assets 2023: $38,699,4102023Assets 2024: $44,176,477Liabilities 2024: $2,014,651Net Assets 2024: $42,161,8262024

Highlighted filing

2024

Assets$44,176,477
Liabilities$2,014,651
Net Assets$42,161,826
Open 2024 Filing

Operations Trend

Revenue Growth12th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$30M$20M$10M$0Expenses 2010: $3,645,1622010Revenue 2011: $4,993,872Expenses 2011: $4,511,311Net Income 2011: $482,5612011Expenses 2012: $5,373,8242012Revenue 2013: $6,325,034Expenses 2013: $5,670,634Net Income 2013: $654,4002013Revenue 2014: $8,297,773Expenses 2014: $6,715,708Net Income 2014: $1,582,0652014Revenue 2015: $9,971,126Expenses 2015: $8,255,288Net Income 2015: $1,715,8382015Revenue 2016: $10,345,348Expenses 2016: $9,587,466Net Income 2016: $757,8822016Revenue 2017: $12,294,894Expenses 2017: $11,099,552Net Income 2017: $1,195,3422017Revenue 2018: $14,349,411Expenses 2018: $12,387,981Net Income 2018: $1,961,4302018Revenue 2019: $16,589,247Expenses 2019: $14,467,354Net Income 2019: $2,121,8932019Revenue 2020: $19,902,358Expenses 2020: $14,862,966Net Income 2020: $5,039,3922020Revenue 2021: $23,526,113Expenses 2021: $17,572,418Net Income 2021: $5,953,6952021Revenue 2022: $25,506,733Expenses 2022: $16,222,601Net Income 2022: $9,284,1322022Revenue 2023: $21,992,169Expenses 2023: $17,614,837Net Income 2023: $4,377,3322023Revenue 2024: $17,763,243Expenses 2024: $15,766,963Net Income 2024: $1,996,2802024

Highlighted filing

2024

Revenue$17,763,243
Expenses$15,766,963
Net Income$1,996,280
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Facts available. Structured filing facts are available, but richer extracted sections are limited.

Open filing
Assets
$44,176,477
Liabilities
$2,014,651
Net assets
$42,161,826
Revenue
$17,763,243
Expenses
$15,766,963
Net income
$1,996,280
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$44.2$2.01$42.2$17.8$15.8$2.00
2023Detailed filing. Detailed filing data is available for this year.$41.4$2.68$38.7$22.0$17.6$4.38
2022Detailed filing. Detailed filing data is available for this year.$35.2$2.95$32.3$25.5$16.2$9.28
2021Detailed filing. Detailed filing data is available for this year.$25.9$2.96$23.0$23.5$17.6$5.95
2020Detailed filing. Detailed filing data is available for this year.$18.8$1.61$17.2$19.9$14.9$5.04
2019Detailed filing. Detailed filing data is available for this year.$13.5$1.46$12.0$16.6$14.5$2.12
2018Detailed filing. Detailed filing data is available for this year.$11.1$1.32$9.82$14.3$12.4$1.96
2017Detailed filing. Detailed filing data is available for this year.$9.32$1.50$7.82$12.3$11.1$1.20
2016Detailed filing. Detailed filing data is available for this year.$8.03$1.40$6.63$10.3$9.59$0.76
2015Detailed filing. Detailed filing data is available for this year.$7.20$1.31$5.88$9.97$8.26$1.72
2014Detailed filing. Detailed filing data is available for this year.$5.52$1.37$4.15$8.30$6.72$1.58
2013Detailed filing. Detailed filing data is available for this year.$2.97$0.43$2.54$6.33$5.67$0.65
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$2.35$0.46$1.89$5.37
2011Summary only. Only limited summary data is available for this year.$2.16$0.21$1.95$4.99$4.51$0.48
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.65$0.18$1.47$3.65
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Nov 15, 2025
Return Version
2024v5.1
Gross Receipts
$18,703,327
Mission and Program Overview

Mission

The Urban Alternative is a Christian Ministry that seeks to equip, empower, and unite Christians to impact individuals, families, churches, and communities for the rebuilding of lives from the inside out.

Christian ministry that seeks to equip, empower, and unite Christians to impact our society.

Balance Sheet Detail
LineBeginningEndChange
Assets
Investments in Publicly Traded Securities$16,295,587$18,846,965▲ $2,551,378
Investments Other Securities$8,183,550$8,768,156▲ $584,606
Cash and Non-Interest-Bearing Accounts$7,865,091$7,049,219▼ $815,872
Land, Buildings, and Equipment, Net$5,012,894$4,867,462▼ $145,432
Savings and Temporary Cash Investments$1,365,377$1,491,427▲ $126,050
Inventories for Sale or Use$634,136$547,087▼ $87,049
Prepaid Expenses and Deferred Charges$558,086$182,310▼ $375,776
Accounts Receivable$170,717--
Receivable From Disqualified Prsn$0$0→ $0
Receivables From Officers Etc$0$0→ $0
Investments Program Related$0--
Loans From Officers Directors$0$0→ $0
Total Assets$41,377,429$44,176,477▲ $2,799,048
Other Assets Total$1,291,991$2,423,851▲ $1,131,860
Liabilities
Accounts Payable and Accrued Expenses$1,623,096$1,013,619▼ $609,477
Deferred Revenue$1,046,175$959,434▼ $86,741
Other Liabilities$8,748$41,598▲ $32,850
Total Liabilities$2,678,019$2,014,651▼ $663,368
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$38,637,481$40,290,916▲ $1,653,435
Net Assets With Donor Restrictions$61,929$1,870,910▲ $1,808,981
Total Net Assets Fund Balance$38,699,410$42,161,826▲ $3,462,416
Total Liabilities and Net Assets / Fund Balance$41,377,429$44,176,477▲ $2,799,048

Asset Categories

AssetBook ValueDepreciationBasis
Buildings$3,788,068$719,211$4,507,279
Equipment$213,201$737,364$950,565
Land$783,700-$783,700
Other Land Buildings$82,493$541,926$624,419
Other Assets Org$1,569,285--
Other Securities$8,768,156--
Compensation and Service Providers
Top Officer PayScore unavailable

Employees

NameTitleFull / Part TimeBaseOtherTotal
Dr Anthony T EvansPresidentPT$216,284$105,669$321,953
Mrs Joy GloverDirector of Ministry ServicesFT$128,804$16,294$145,098
Mrs Heather HairDirector of MarketingFT$127,741$15,207$142,948
Mr J Daryl LeeChief Financial OfficerFT$116,085$8,913$124,998
Mr John FortnerDirector of TETCFT$103,585$17,441$121,026
Mr William E CollinsVice PresidentPT$88,978$13,534$102,512
Jonathan EvansDirectorPT$79,262-$79,262

Board Members and Trustees

NameTitle
Mr JD McCaslinDirector
Mr Lee JenkinsDirector
Mr Norm SonjuDirector
Dr Martin HawkinsSecretary

Highest Paid Contractors

ContractorServicesLocationCompensation
Stout Agency LLCTV & Radio Production563 Joyce Lane, Nashville, TN 37216$175,246
Global Media HelpsTV & Radio ProductionPO Box 83334, Richardson, TX 78083$173,386
Pharris Photography LLCSocial Media Management & Photography2324 ELDEROAKS LANE, Dallas, TX 75232$169,450
Creative Edge CommunicationsRadio Production700 LIME STREET, Brea, CA 92821$164,021
Michael Dylan GerikTV & Radio Production301 Cedar Lake Blvd, Georgetown, TX 78633$153,696
Revenue and Support

Revenue Composition

Contributions and Grants
$16,922,697
Program Service Revenue
$271,944
Investment Income
$255,117
Other Revenue
$313,485
All Other Contributions
$16,670,947
Change in Net Assets
$1,996,280

Noncash Contribution Practices

Property subject to holding requirements
No
Reviewed unusual noncash gifts
Yes
Third parties used for noncash contributions
No

Noncash Contributions

Contribution TypeContribution CountReported AmountValuation Method
Securities Publicly Traded6$86,504Selling cost
Total Noncash Contributions6$86,504-

Audited Revenue Reconciliation

Revenue per Audited Statements
$17,763,243
Revenue Not Reported on Financial Statements
$0
Revenue Not Reported on Form 990
$2,240,952
Other Revenue Adjustments
$0
Total Revenue per Audited Statements
$20,004,195
Total Revenue per Form 990
$17,763,243
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$12,192,438
Salaries, Compensation, and Employee Benefits$3,452,624
Total Fundraising Expense$1,818,776
Professional Fundraising Fees$121,901
Grants and Similar Amounts Paid$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$1,282,826$572,292$317,124$2,172,242
Fees for Services Other$910,402$134,061$0$1,044,463
Advertising$511,503$138,095$132,598$782,196
Office Expenses$271,454$464,795$15,386$751,635
Travel$470,282$120,072$131,024$721,378
Current Officers, Directors, Trustees, and Key Employees$394,995$143,241$90,490$628,726
Conferences and Meetings$575,582$51,546-$627,128
All Other Expenses$68,369$7,300$523,884$599,553
Information Technology$428,711$90,137$56,377$575,225
Other Expenses$326,794$51,265$213,179$539,973
Comp Disqual Persons$254,817$14,025$7,200$276,042
Depreciation Depletion$138,740$58,288$32,903$229,931
Payroll Taxes$115,877$48,682$27,481$192,040
Other Employee Benefits$79,477$33,531$19,040$132,048
Fees for Services Professional Fundraising--$121,901$121,901
Occupancy$65,157$27,374$15,452$107,983
Fees for Services Accounting-$105,123-$105,123
Insurance$58,322$24,084$11,982$94,388
Pension Plan Contributions$31,094$13,061$7,371$51,526
Fees for Services Legal-$37,792-$37,792
Interest-$3,449-$3,449
Total Functional Expenses$853,488$145,649$828,870$1,828,007

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Audited Statements$16,541,779
Expenses per Audited Statements$15,766,963
Total Expenses per Form 990$15,766,963
Expenses Not Reported on Form 990$774,816
Expenses Not Reported on Financial Statements$0
Other Expense Adjustments$0
International Activity

International Summary

Offices
0
Employees
0
Spending
$1,047,706

International Compliance

Activity in boycott countries
No
Foreign corporation ownership
No
Foreign partnership interest
No
Interest in foreign trust
No
Passive foreign investment company interest
No
Transfers to foreign corporations
No

International Activities

RegionActivityServicesOfficesEmployeesSpending
Europe (Including Iceland and Greenland)Program ServicesFilm production expenses00$1,047,706
Fundraising, Events, and Gaming
Fundraising activities
Yes
Gaming activities
No
Professional fundraiser used
Yes

Fundraising and Gaming Totals

Line ItemAmount
Fundraising Direct Expenses$281,629
Professional Fundraising Fees$121,901
Fundraising Gross Income$0

Fundraising Events

EventGross ReceiptsGross RevenueDirect ExpensesNet Income
Weekend of Champions$251,750$0$278,547$-278,547
Event 2-$0-$0
Total Events$251,750$0$281,629$-281,629
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Interested-Person Transactions

Interested PartyRelationshipDescriptionShared RevenueAmount
-Family member of Jonathan B. Evans, DirectorSalaryNo$321,953
-Entity 35% owned by family member of Anthony T. Evans, PresidentIndependent Contractor ServicesNo$169,450
-Family member of Dr. Anthony T. Evans, PresidentIndependent contractor servicesNo$79,262
-Family member of Dr. Anthony T. Evans, PresidentIndependent contractor servicesNo$48,000
-Family member of Dr. Anthony T. Evans, PresidentIndependent contractor servicesNo$42,000

Loans and Receivables

Line ItemBeginningEndChange
Loans from Officers, Directors, Trustees, and Key Employees$0$0→ $0
Receivables from Disqualified Persons$0$0→ $0
Receivables from Officers, Directors, Trustees, and Key Employees$0$0→ $0
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Federal Income Taxes$41,598
Operating Lease Obligations-
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
Yes
Business relationship with family members
Yes
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Line 2 Family/business relationships amongst interested persons

“Dr. Anthony T. Evans and Jonathan Evans - Family relationship”

Form 990, Part VI, Line 8B Documentation of meetings held by committees of governing body

“The organization has no committees with authority to act on behalf of the governing body. Therefore, this line was answered no in accordance with the instructions.”

Form 990, Part VI, Line 11B Review of form 990 by governing body

“Form 990 is prepared by an independent CPA firm and reviewed by the organization's top management and consultants. The reviewed Form 990 is then forwarded to the board for review prior to filing with the IRS.”

Form 990, Part VI, Line 12C Conflict of interest policy

“Board members and officers review the conflict of interest policy and sign a disclosure statement annually. Objective board members, a designated subcommittee, or a disinterested member of management determine if any conflicts of interest exist and if they are material. Any board member or officer who has a potential conflict must refrain from participating in votes or discussions surrounding the conflict.”

Form 990, Part VI, Line 15A Process to establish compensation of top management official

“The independent board reviews comparable salary data for the President and Senior Vice President and approves their compensation annually. The President uses comparable salary data to determine reasonable compensation for other officers and approves other officer compensation annually. This independent review process is documented in the board minutes.”

Form 990, Part VI, Line 15B Process to establish compensation of other employees

“See narrative for Form 990, Part VI, Line 15a.”

Form 990, Part VI, Line 19 Required documents available to the public

“The organization makes its governing documents, conflict of interest policy, and financial statements available to the public upon request.”

Filing and Contact Details

Filer

Filer Name
The Urban Alternative
EIN
75-1835253
Phone
2149433868
Address
2821 Prince George Ave, Desoto, TX 75115

Signing Officer

Name
J Daryl Lee
Title
Chief Financial Officer
Phone
2149433868
Signed
2025-11-15
Discuss with paid preparer
Yes

Organization Details

Formed
1982
Legal Domicile
TX
Voting Board Members
7
Independent Board Members
4
Employees
43
Volunteers
5

Preparer

Firm
CRI Capin Crouse Advisors LLC
Address
345 Massachusetts Ave Suite 300, Indianapolis, IN 46204
Preparer
Andrea Salamy
Phone
5055022746
Supplemental Narrative

Financial Statement Notes

Schedule D, Part XI, Line 2(D) Other revenues in audited financial statements not in form 990

“Cost of Goods Sold - 194077 Fundraising Event Expenses - 281629”

Schedule D, Part XII, Line 2(D) Other expenses in audited financial statements not in form 990

“Cost of Goods Sold - 194077 Fundraising Event Expenses - 281629”

Raw XML AppendixShowing 400 of 794 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
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IRS990/BooksInCareOfDetail/PhoneNum02149433868
IRS990/BooksInCareOfDetail/USAddress/AddressLine1Txt02821 Prince George Ave
IRS990/BooksInCareOfDetail/USAddress/CityNm0Desoto
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IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt1PO Box 83334
IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt22324 ELDEROAKS LANE
IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt3700 LIME STREET
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IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt2PHARRIS PHOTOGRAPHY LLC
IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt3CREATIVE EDGE COMMUNICATIONS
IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt4MICHAEL DYLAN GERIK
IRS990/ContractorCompensationGrp/ServicesDesc0TV & Radio Production
IRS990/ContractorCompensationGrp/ServicesDesc1TV & Radio Production
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IRS990/Desc0National Media Outreach - The expositional presentation of God's Word is the first and highest priority of our ministry. We are dedicated to restoring hope and transforming lives in individuals, families, churches and communities through the proclamation and application of the Word of God. Radio - The Urban Alternative is able to reach over 2 million people each week in the United States as we air on over 1,500+ radio outlets, as well as impact lives in 130+ countries. Television - The Urban Alternative's national network of TV stations provides the potential to reach more than 2 million households each week. In addition, this network allows us to reach around the globe. Internet - Each month, The Urban Alternative's website receives 150,000+ unique visitors, many of whom download spiritual and biblical resources. Over the past five years, there have been more than 53,000,000 sermon downloads and 12,000,000 digital views of sermons online. Additionally, there have been more than 16,000,000 launches of the Tony Evans app. Speaking Engagements & Conferences - The Urban Alternative partners with our radio networks and stations around the country to set up strategic events to further the teaching of God's Word through radio rallies, listener events, and pastor appreciation events. Through this proclamation of God's Word, we are seeing the equipping and transformational work of the Holy Spirit in countless lives. As those lives are transformed, families, churches, communities and ultimately our nation will be transformed.
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IRS990/Form990PartVIISectionAGrp/PersonNm0Dr Anthony T Evans
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IRS990/Form990PartVIISectionAGrp/PersonNm3Jonathan Evans
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IRS990/ProgSrvcAccomActy2Grp/Desc0Local Communities Reach: The Urban Alternative impacts local communities through the strategic training and equipping of pastors, pastors' wives and lay leaders in churches and non-profit organizations. We do this through Kingdom Agenda Pastors, Pastors' Wives Ministry, the National Church Adopt-a-School Initiative, and the Tony Evans Training Center. The Kingdom Agenda Pastors (KAP) provides a viable network for like-minded pastors who embrace the Kingdom Agenda philosophy. Pastors have the opportunity to go deeper with Dr. Tony Evans as they are given greater biblical knowledge, practical applications, and resources to impact individuals, families, churches, and communities. Pastors' Wives Ministry (PWM) provides counsel, encouragement, and spiritual resources for pastors' wives as they serve with their husbands in the ministry. A primary focus of the ministry is the KAP Summit that offers senior pastors' wives a safe place to reflect, renew, and relax along with training in personal development, spiritual growth, and care for their emotional and physical well-being. National Church Adopt-A-School Initiative (NCAASI) prepares churches across the country to impact communities by using public schools as the primary vehicle for affecting positive social change in urban youth and families. Leaders of churches, school districts, faith-based organizations, and other nonprofit organizations are equipped with the knowledge and tools to forge partnerships and build strong social service delivery systems. NCAASI training conferences have been conducted for thousands of pastors and church leaders. In addition, we have created online training that provides greater access to facilitate the growth and expansion of this ministry. The Tony Evans Training Center (TETC), launched in August 2017, provides educational programming. It is based on the ministry philosophy of Dr. Tony Evans as expressed through the Kingdom Agenda's five core subjects: Theology, Individual, Family, Church, and Society. Completing these courses will both equip and prepare students to serve through the church or non-profit setting in a spirit of excellence and accuracy. The Director of Course Development is leading the development of 10 to 12 new courses per year. The number of new students has grown to over 600. Through these ministries, more than 10,000 church leaders and more than 18,000 community impact leaders have been trained in the last five years.
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