Civic Intelligence

Hotel Association of North Texas

EIN 75-1286204 • 501(c)6 • Dallas, TX

Profile

To further the interests of the hospitality industry through community partnerships, political involement, member benefits, education and accountability of hotel occupancy taxes throughout our coverage area.

6350 Lbj Freeway Suite 257Dallas, TX 75240

www.hantx.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

41st percentile

0.02x

Higher debt load relative to assets than 41% of similar nonprofits.

501(c)6 • $500k-$1M nonprofits • Source year 2024

Liabilities / Revenue

41st percentile

0.02x

Higher debt load relative to revenue than 41% of similar nonprofits.

501(c)6 • $500k-$1M nonprofits • Source year 2024

Net Margin

80th percentile

19%

Higher net margin than 80% of similar nonprofits.

501(c)6 • $500k-$1M nonprofits • Source year 2024

Top Officer Pay

86th percentile

$149,255

Higher top officer pay than 86% of similar nonprofits.

Top officer pay equals 21.1% of source-year revenue.

501(c)6 • $500k-$1M nonprofits • Source year 2024

Asset Growth

81st percentile

21%

Faster asset growth than 81% of similar nonprofits.

501(c)6 • $500k-$1M nonprofits • Annualized from 2023 to 2024

Revenue Growth

60th percentile

9.2%

Faster revenue growth than 60% of similar nonprofits.

501(c)6 • $500k-$1M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets41st percentile

Assets

Up

$708,500

Up $123,641 (+21%) from 2023

Liabilities

Down

$11,964

Down $3,969 (-25%) from 2023

Net Assets

Up

$696,536

Up $127,610 (+22%) from 2023

Operations
Liabilities / Revenue41st percentileNet Margin80th percentile

Revenue

Up

$707,513

Up $59,614 (+9.2%) from 2023

Expenses

Up

$576,244

Up $36,832 (+6.8%) from 2023

Net Income

Up

$131,269

Up $22,782 (+21%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth81st percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$1.5M$1.0M$500K$0Assets 2010: $1,019,408Liabilities 2010: $339,635Net Assets 2010: $679,7732010Assets 2011: $1,006,168Liabilities 2011: $382,884Net Assets 2011: $623,2842011Assets 2012: $573,889Liabilities 2012: $65,954Net Assets 2012: $507,9352012Assets 2013: $605,871Liabilities 2013: $200,248Net Assets 2013: $405,6232013Assets 2014: $571,761Liabilities 2014: $239,246Net Assets 2014: $332,5152014Assets 2015: $750,323Liabilities 2015: $236,778Net Assets 2015: $513,5452015Assets 2016: $413,532Liabilities 2016: $200,458Net Assets 2016: $213,0742016Assets 2017: $349,581Liabilities 2017: $179,898Net Assets 2017: $169,6832017Assets 2018: $158,001Liabilities 2018: $1,003Net Assets 2018: $156,9982018Assets 2019: $252,749Liabilities 2019: $645Net Assets 2019: $252,1042019Assets 2020: $358,961Liabilities 2020: $84Net Assets 2020: $358,8772020Assets 2021: $394,046Liabilities 2021: $7,653Net Assets 2021: $386,3932021Assets 2022: $473,246Liabilities 2022: $12,807Net Assets 2022: $460,4392022Assets 2023: $584,859Liabilities 2023: $15,933Net Assets 2023: $568,9262023Assets 2024: $708,500Liabilities 2024: $11,964Net Assets 2024: $696,5362024

Highlighted filing

2024

Assets$708,500
Liabilities$11,964
Net Assets$696,536
Open 2024 Filing

Operations Trend

Revenue Growth60th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$1.0M$500K$0-$500KExpenses 2010: $649,8292010Expenses 2011: $588,9292011Expenses 2012: $701,0992012Revenue 2013: $438,138Expenses 2013: $563,083Net Income 2013: -$124,9452013Revenue 2014: $585,523Expenses 2014: $666,277Net Income 2014: -$80,7542014Revenue 2015: $676,583Expenses 2015: $507,175Net Income 2015: $169,4082015Revenue 2016: $379,068Expenses 2016: $658,775Net Income 2016: -$279,7072016Revenue 2017: $611,754Expenses 2017: $636,485Net Income 2017: -$24,7312017Revenue 2018: $690,153Expenses 2018: $681,314Net Income 2018: $8,8392018Revenue 2019: $571,526Expenses 2019: $476,420Net Income 2019: $95,1062019Revenue 2020: $384,575Expenses 2020: $277,802Net Income 2020: $106,7732020Revenue 2021: $413,181Expenses 2021: $419,365Net Income 2021: -$6,1842021Revenue 2022: $584,763Expenses 2022: $510,717Net Income 2022: $74,0462022Revenue 2023: $647,899Expenses 2023: $539,412Net Income 2023: $108,4872023Revenue 2024: $707,513Expenses 2024: $576,244Net Income 2024: $131,2692024

Highlighted filing

2024

Revenue$707,513
Expenses$576,244
Net Income$131,269
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Facts available. Structured filing facts are available, but richer extracted sections are limited.

Open filing
Assets
$708,500
Liabilities
$11,964
Net assets
$696,536
Revenue
$707,513
Expenses
$576,244
Net income
$131,269
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.71$0.01$0.70$0.71$0.58$0.13
2023Detailed filing. Detailed filing data is available for this year.$0.58$0.02$0.57$0.65$0.54$0.11
2022Detailed filing. Detailed filing data is available for this year.$0.47$0.01$0.46$0.58$0.51$0.07
2021Detailed filing. Detailed filing data is available for this year.$0.39$0.01$0.39$0.41$0.42$0.01
2020Detailed filing. Detailed filing data is available for this year.$0.36$0.00$0.36$0.38$0.28$0.11
2019Detailed filing. Detailed filing data is available for this year.$0.25$0.00$0.25$0.57$0.48$0.10
2018Detailed filing. Detailed filing data is available for this year.$0.16$0.00$0.16$0.69$0.68$0.01
2017Detailed filing. Detailed filing data is available for this year.$0.35$0.18$0.17$0.61$0.64$0.02
2016Detailed filing. Detailed filing data is available for this year.$0.41$0.20$0.21$0.38$0.66$0.28
2015Detailed filing. Detailed filing data is available for this year.$0.75$0.24$0.51$0.68$0.51$0.17
2014Detailed filing. Detailed filing data is available for this year.$0.57$0.24$0.33$0.59$0.67$0.08
2013Detailed filing. Detailed filing data is available for this year.$0.61$0.20$0.41$0.44$0.56$0.12
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.57$0.07$0.51$0.70
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.01$0.38$0.62$0.59
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.02$0.34$0.68$0.65
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Nov 9, 2025
Return Version
2024v5.0
Gross Receipts
$707,513
Mission and Program Overview

Mission

To further the interests of the hospitality industry through community partnerships, political involement, member benefits, education and accountability of hotel occupancy taxes throughout our coverage area.

To enhance communication and provide education and technical expertise to the hotel/motel industry.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$452,258$581,900▲ $129,642
Savings and Temporary Cash Investments$100,716$100,727▲ $11
Other Notes and Loans Receivable, Net$29,137$23,137▼ $6,000
Land, Buildings, and Equipment, Net$12--
Total Assets$584,859$708,500▲ $123,641
Other Assets Total$2,736$2,736→ $0
Liabilities
Other Liabilities$15,933$11,964▼ $3,969
Total Liabilities$15,933$11,964▼ $3,969
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$568,926$696,536▲ $127,610
Total Net Assets Fund Balance$568,926$696,536▲ $127,610
Total Liabilities and Net Assets / Fund Balance$584,859$708,500▲ $123,641

Asset Categories

AssetBook ValueDepreciationBasis
Other Land Buildings-$4,016$4,016
Compensation and Service Providers
Top Officer Pay86th percentile

Employees

NameTitleFull / Part TimeBaseTotal
Traci MayerExecutive DiFT$149,255$149,255

Board Members and Trustees

NameTitle
Matt TronsdalChair
Chris PilavakisPast Chair
John KlukanPast Chair
Greg WhitePast Chair/t
Mary LavelleVice Chair
Andrea GatesDirector
Bruce RoyDirector
Chirag PatelDirector
David SherDirector
Greg MalcolmDirector
Jeff PrittsDirector
Jeremy MillarDirector
Kevin GilbertDirector
Nydia HoskinsDirector
Sanjay NaikDirector
Scott PerlmutterDirector
Todd WinchDirector
Carolyn DentImmediate Pa
Chandana WeerasekaraMember at La
Darryl JettMember at La
STEPHEN D'AGOSTINOMember at La
Sean KennertySecretary
Brett KrafftTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$118,256
Program Service Revenue
$589,245
Investment Income
$12
Other Revenue
$0
Change in Net Assets
$131,269
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$336,661
Salaries, Compensation, and Employee Benefits$239,583
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Conferences and Meetings$156,502--$156,502
Current Officers, Directors, Trustees, and Key Employees-$149,255-$149,255
Other Salaries and Wages-$54,251-$54,251
Occupancy-$24,816-$24,816
Other Expenses-$23,463-$23,463
All Other Expenses-$17,021-$17,021
Payroll Taxes-$16,889-$16,889
Other Employee Benefits-$15,625-$15,625
Fees for Services Accounting-$7,506-$7,506
Office Expenses-$6,329-$6,329
Travel-$4,290-$4,290
Insurance-$4,029-$4,029
Pension Plan Contributions-$3,563-$3,563
Advertising$381--$381
Interest-$30-$30
Depreciation Depletion-$12-$12
Total Functional Expenses$156,883$419,361$0$576,244
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
In-house lobbying only
No
Subject to proxy tax
Yes
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Payroll Tax Payable$11,616
Simple Plan Payable$264
Unemployment Taxes Payable$84
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Page 6, Part VI, Line 11B

“The form 990 is reviewed by the executive director and made available to the officers and directors.”

Form 990, Page 6, Part VI, Line 19

“No documents available to the public”

Filing and Contact Details

Filer

Filer Name
Hotel Association of North Texas
EIN
75-1286204
Phone
2144847060
Address
6350 LBJ FREEWAY SUITE 257, DALLAS, TX 75240

Signing Officer

Name
Traci Mayer
Title
Executive Director
Phone
2144847060
Signed
2025-11-09
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Traci Mayer
Formed
1980
Legal Domicile
TX
Voting Board Members
24
Independent Board Members
24
Employees
2

Preparer

Firm
Petrick & Co Cpas
Address
3145 ESTERS ROAD, IRVING, TX 75062
Preparer
Terry Petrick
Phone
9722571800
Supplemental Narrative

Additional Explanations

Form 990, Part XI

“Irs penalties assessed for failure to submit timely deposits due to change in liability during lookback period.”

Form 990, Part XI, Line 9

“Lookback penalties -3,659”

Raw XML AppendixShowing 400 of 437 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
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IRS990/AllOtherExpensesGrp/ManagementAndGeneralAmt017021
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IRS990/Form990PartVIISectionAGrp/TitleTxt0EXECUTIVE DI
IRS990/Form990PartVIISectionAGrp/TitleTxt1MEMBER AT LA
IRS990/Form990PartVIISectionAGrp/TitleTxt2IMMEDIATE PA
IRS990/Form990PartVIISectionAGrp/TitleTxt3DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt4DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt5DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt6MEMBER AT LA
IRS990/Form990PartVIISectionAGrp/TitleTxt7PAST CHAIR
IRS990/Form990PartVIISectionAGrp/TitleTxt8TREASURER
IRS990/Form990PartVIISectionAGrp/TitleTxt9DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt10DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt11DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt12DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt13DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt14PAST CHAIR
IRS990/Form990PartVIISectionAGrp/TitleTxt15DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt16DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt17DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt18MEMBER AT LA
IRS990/Form990PartVIISectionAGrp/TitleTxt19PAST CHAIR/T
IRS990/Form990PartVIISectionAGrp/TitleTxt20DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt21SECRETARY
IRS990/Form990PartVIISectionAGrp/TitleTxt22VICE CHAIR
IRS990/Form990PartVIISectionAGrp/TitleTxt23CHAIR
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IRS990/GrantsToOrganizationsInd0false
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IRS990/MissionDesc0TO FURTHER THE INTERESTS OF THE HOSPITALITY INDUSTRY THROUGH COMMUNITY PARTNERSHIPS, POLITICAL INVOLEMENT, MEMBER BENEFITS, EDUCATION AND ACCOUNTABILITY OF HOTEL OCCUPANCY TAXES THROUGHOUT OUR COVERAGE AREA.
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IRS990/OccupancyGrp/TotalAmt024816
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IRS990/OperateHospitalInd0false
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IRS990/OtherEmployeeBenefitsGrp/TotalAmt015625
IRS990/OtherExpensesGrp/Desc0POLITICAL AFFAIRS
IRS990/OtherExpensesGrp/Desc1MIXER EXPENSE
IRS990/OtherExpensesGrp/Desc2SCHOLARSHIP EXPENSE
IRS990/OtherExpensesGrp/Desc3CONTRACT SERVICES
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IRS990/OtherExpensesGrp/ManagementAndGeneralAmt130282
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt226000
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt323463
IRS990/OtherExpensesGrp/TotalAmt036000
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IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt340523
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IRS990/ProgSrvcAccomActy3Grp/Desc0TOURISM PROMOTION-ADMINISTRATIVE AND MARKETING WORK DONE FOR DALLAS TOURISM PUBLIC IMPROVEMENT DISTRICT TO PROMOTE TOURISM.
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IRS990ScheduleD/OtherLandBuildingsGrp/OtherCostOrOtherBasisAmt04016
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IRS990ScheduleD/OtherLiabilitiesOrgGrp/Amt1264
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Amt284
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc0PAYROLL TAX PAYABLE
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc1SIMPLE PLAN PAYABLE
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc2UNEMPLOYMENT TAXES PAYABLE
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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0THE FORM 990 IS REVIEWED BY THE EXECUTIVE DIRECTOR AND MADE AVAILABLE TO THE OFFICERS AND DIRECTORS.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1NO DOCUMENTS AVAILABLE TO THE PUBLIC
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2IRS PENALTIES ASSESSED FOR FAILURE TO SUBMIT TIMELY DEPOSITS DUE TO CHANGE IN LIABILITY DURING LOOKBACK PERIOD.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3LOOKBACK PENALTIES -3,659
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990, PAGE 6, PART VI, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PAGE 6, PART VI, LINE 19
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PART XI
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990, PART XI, LINE 9
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IRS990/TotalReportableCompFromOrgAmt0149255
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IRS990/TravelGrp/ManagementAndGeneralAmt04290
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IRS990/TypeOfOrganizationCorpInd0X
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IRS990/UponRequestInd0X

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