Civic Intelligence

Dallas Advertising League

EIN 75-1245441 • 501(c)6 • Dallas, TX

Profile

Accelerate the success of the Dallas Advertising Community

14070 Proton Road Suite 100Dallas, TX 75244

www.aafdallas.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

54th percentile

0.00x

Higher debt load relative to assets than 54% of similar nonprofits.

501(c)6 • <$500k nonprofits • Source year 2024

Liabilities / Revenue

54th percentile

0.00x

Higher debt load relative to revenue than 54% of similar nonprofits.

501(c)6 • <$500k nonprofits • Source year 2024

Net Margin

82nd percentile

21%

Higher net margin than 82% of similar nonprofits.

501(c)6 • <$500k nonprofits • Source year 2024

Top Officer Pay

93rd percentile

$39,232

Higher top officer pay than 93% of similar nonprofits.

Top officer pay equals 31.6% of source-year revenue.

501(c)6 • <$500k nonprofits • Source year 2021

Asset Growth

62nd percentile

4.7%

Faster asset growth than 62% of similar nonprofits.

501(c)6 • <$500k nonprofits • Annualized from 2023 to 2024

Revenue Growth

96th percentile

143%

Faster revenue growth than 96% of similar nonprofits.

501(c)6 • <$500k nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets54th percentile

Assets

Up

$125,839

Up $5,665 (+4.7%) from 2023

Liabilities

Up

$583

Up $973 (+249%) from 2023

Net Assets

Up

$125,256

Up $4,692 (+3.9%) from 2023

Operations
Liabilities / Revenue54th percentileNet Margin82nd percentile

Revenue

Up

$154,839

Up $91,160 (+143%) from 2023

Expenses

Up

$121,821

Up $26,222 (+27%) from 2023

Net Income

Up

$33,018

Up $64,938 (+203%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth62nd percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$200K$150K$100K$50K$0-$50KAssets 2014: $44,184Liabilities 2014: $10,875Net Assets 2014: $33,3092014Assets 2015: $78,126Liabilities 2015: $2,900Net Assets 2015: $75,2262015Assets 2016: $76,414Liabilities 2016: $0Net Assets 2016: $76,4142016Assets 2017: $59,906Liabilities 2017: $0Net Assets 2017: $59,9062017Assets 2018: $119,396Liabilities 2018: $0Net Assets 2018: $119,3962018Assets 2019: $85,209Liabilities 2019: $0Net Assets 2019: $85,2092019Assets 2020: $136,546Liabilities 2020: $0Net Assets 2020: $136,5462020Assets 2021: $138,340Net Assets 2021: $138,3402021Assets 2022: $157,128Liabilities 2022: $4,644Net Assets 2022: $152,4842022Assets 2023: $120,174Liabilities 2023: -$390Net Assets 2023: $120,5642023Assets 2024: $125,839Liabilities 2024: $583Net Assets 2024: $125,2562024

Highlighted filing

2024

Assets$125,839
Liabilities$583
Net Assets$125,256
Open 2024 Filing

Operations Trend

Revenue Growth96th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$400K$200K$0-$200KRevenue 2014: $339,440Expenses 2014: $306,898Net Income 2014: $32,5422014Revenue 2015: $382,341Expenses 2015: $343,340Net Income 2015: $39,0012015Revenue 2016: $308,119Expenses 2016: $264,720Net Income 2016: $43,3992016Revenue 2017: $268,468Expenses 2017: $284,326Net Income 2017: -$15,8582017Revenue 2018: $311,940Expenses 2018: $252,449Net Income 2018: $59,4912018Revenue 2019: $306,139Expenses 2019: $340,326Net Income 2019: -$34,1872019Revenue 2020: $293,550Expenses 2020: $242,213Net Income 2020: $51,3372020Revenue 2021: $124,246Expenses 2021: $122,452Net Income 2021: $1,7942021Revenue 2022: $132,817Expenses 2022: $118,673Net Income 2022: $14,1442022Revenue 2023: $63,679Expenses 2023: $95,599Net Income 2023: -$31,9202023Revenue 2024: $154,839Expenses 2024: $121,821Net Income 2024: $33,0182024

Highlighted filing

2024

Revenue$154,839
Expenses$121,821
Net Income$33,018
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$125,839
Liabilities
$583
Net assets
$125,256
Revenue
$154,839
Expenses
$121,821
Net income
$33,018
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$1.26$0.01$1.25$1.55$1.22$0.33
2023Detailed filing. Detailed filing data is available for this year.$1.20$0.00$1.21$0.64$0.96$0.32
2022Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.57$0.05$1.52$1.33$1.19$0.14
2021Detailed filing. Detailed filing data is available for this year.$1.38$1.38$1.24$1.22$0.02
2020Detailed filing. Detailed filing data is available for this year.$1.37$0.00$1.37$2.94$2.42$0.51
2019Detailed filing. Detailed filing data is available for this year.$0.85$0.00$0.85$3.06$3.40$0.34
2018Detailed filing. Detailed filing data is available for this year.$1.19$0.00$1.19$3.12$2.52$0.59
2017Detailed filing. Detailed filing data is available for this year.$0.60$0.00$0.60$2.68$2.84$0.16
2016Summary only. Only limited summary data is available for this year.$0.76$0.00$0.76$3.08$2.65$0.43
2015Summary only. Only limited summary data is available for this year.$0.78$0.03$0.75$3.82$3.43$0.39
2014Summary only. Only limited summary data is available for this year.$0.44$0.11$0.33$3.39$3.07$0.33
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jul 1, 2023 to Jun 30, 2024
Signed
Sep 23, 2025
Return Version
2023v6.0
Gross Receipts
$217,204
Mission and Program Overview

Mission

Accelerate the success of the dallas advertising community

Our mission is to: Provide thought leadership by discussing the latest trends in technology creativity and marketing. Protect and promote advertising within all levels of government. Honor advertising excellence. Support and grow future industry leaders via our educational foundation. Promote diversity in advertising

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$106,063$113,021▲ $6,958
Accounts Receivable$15,084$11,760▼ $3,324
Savings and Temporary Cash Investments$0$1,058▲ $1,058
Other Notes and Loans Receivable, Net$0$0→ $0
Pledges and Grants Receivable$0$0→ $0
Receivable From Disqualified Prsn$0$0→ $0
Receivables From Officers Etc$0$0→ $0
Investments Other Securities$0$0→ $0
Investments Program Related$0$0→ $0
Investments in Publicly Traded Securities$0$0→ $0
Land, Buildings, and Equipment, Net$0$0→ $0
Intangible Assets$0$0→ $0
Inventories for Sale or Use$0$0→ $0
Loans From Officers Directors$0$0→ $0
Prepaid Expenses and Deferred Charges$0$0→ $0
Total Assets$120,174$125,839▲ $5,665
Other Assets Total$-973$0▲ $973
Liabilities
Other Liabilities$-390$583▲ $973
Accounts Payable and Accrued Expenses$0$0→ $0
Grants Payable$0$0→ $0
Mortgage Notes Payable Secured by Investment Property$0$0→ $0
Unsecured Notes Loans Payable$0$0→ $0
Deferred Revenue$0$0→ $0
Escrow Account Liability$0$0→ $0
Tax Exempt Bond Liabilities$0$0→ $0
Total Liabilities$-390$583▲ $973
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$120,564$125,256▲ $4,692
Net Assets With Donor Restrictions$0$0→ $0
Total Net Assets Fund Balance$120,564$125,256▲ $4,692
Total Liabilities and Net Assets / Fund Balance$120,174$125,839▲ $5,665
Compensation and Service Providers
Top Officer Pay93rd percentile

Board Members and Trustees

NameTitle
Luke BryantAD 2 President
Jimmy AsaImmediate Past President
Deja SandersPresident
Al ReidBoard Member
Amber TinkerBoard Member
Andres de la Casa HuertasBoard Member
Angelica OcampoBoard Member
April SteinbachBoard Member
Brandi RandBoard Member
Cesar JassoBoard Member
Elisa SilvaBoard Member
Elisabeth ZuerkerBoard Member
Grace GarciaBoard Member
James MarinBoard Member
Joel DonsBoard Member
Julie HollowayBoard Member
Kevin CouchBoard Member
Kira StearnsBoard Member
Laurel McEuenBoard Member
Stephanie MasonBoard Member
Tyler FonvilleBoard Member
Marc Lin2nd VP
Revenue and Support

Revenue Composition

Contributions and Grants
$28,989
Program Service Revenue
$0
Investment Income
$0
Other Revenue
$125,850
All Other Contributions
$0
Change in Net Assets
$33,018
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$118,721
Grants and Similar Amounts Paid$3,100
Professional Fundraising Fees$0
Salaries, Compensation, and Employee Benefits$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Fees for Services Management$0$32,359$0$32,359
Conferences and Meetings$23,529$0$0$23,529
Fees for Services Accounting$0$6,872$0$6,872
Grants to Domestic Orgs$3,100--$3,100
Insurance$2,254$0$0$2,254
Fees for Services Other$1,788$0$0$1,788
Advertising$884$0$0$884
Total Functional Expenses$82,590$39,231$0$121,821
Fundraising, Events, and Gaming
Fundraising activities
Yes
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Fundraising Gross Income$188,215
Fundraising Direct Expenses$62,365
Gaming Direct Expenses$0
Gaming Gross Income$0
Professional Fundraising Fees$0

Fundraising Events

EventGross ReceiptsGross RevenueDirect ExpensesNet Income
Addys Shining Star$82,850$82,850$17,627$65,223
32 under 32 AD2$24,209$24,209$764$23,445
Total Events$107,059$107,059$62,365$44,694
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Loans from Officers, Directors, Trustees, and Key Employees$0$0→ $0
Receivables from Disqualified Persons$0$0→ $0
Receivables from Officers, Directors, Trustees, and Key Employees$0$0→ $0
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Due to AAF Foundation$583
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Part VI, Line 11A

“The Executive Director reviews the Form 990 and discusses with the board as needed”

Filing and Contact Details

Filer

Filer Name
Dallas Advertising League
EIN
75-1245441
Phone
2148038463
Address
14070 PROTON ROAD SUITE 100, DALLAS, TX 75244

Signing Officer

Name
Jimmy Asa
Title
President
Phone
2147400303
Signed
2025-09-23
Discuss with paid preparer
Yes

Organization Details

Formed
2015
Legal Domicile
TX
Voting Board Members
27
Independent Board Members
27
Employees
0
Volunteers
0

Preparer

Firm
Financial Affairs LLC
Address
3741 BANDERA RANCH RD, ROANOKE, TX 76262
Preparer
Melanie Kirton
Supplemental Narrative

Additional Explanations

Part XI, Line 9

“| Description:, Explanation:, Amount:| Wrote off prior years invoices that were uncollectable, Wrote off prior years invoices that were uncollectable, $-28326|”

Raw XML AppendixShowing 400 of 740 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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