Civic Intelligence

Cotton Bowl Athletic Association

EIN 75-0863843 • 501(c)3 • arlington, TX

View Organization Page

Profile

The mission is to present the most innovative of all college football bowl games and to be the leader in creating premier college sports experiences for universities, student athletes, sponsors and the community.

One ATT Wayarlington, TX 76011

www.cottonbowl.com

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

26th percentile

0.05x

Higher debt load relative to assets than 26% of similar nonprofits.

501(c)3 • $25M-$50M nonprofits • Source year 2023

Liabilities / Revenue

24th percentile

0.10x

Higher debt load relative to revenue than 24% of similar nonprofits.

501(c)3 • $25M-$50M nonprofits • Source year 2023

Net Margin

69th percentile

14%

Higher net margin than 69% of similar nonprofits.

501(c)3 • $25M-$50M nonprofits • Source year 2023

Top Officer Pay

Score unavailable

No value available

No filing with officer rows is available for this organization yet.

Asset Growth

33rd percentile

1.0%

Faster asset growth than 33% of similar nonprofits.

501(c)3 • $25M-$50M nonprofits • Annualized from 2022 to 2023

Revenue Growth

21st percentile

-6.5%

Faster revenue growth than 21% of similar nonprofits.

501(c)3 • $25M-$50M nonprofits • Annualized from 2022 to 2023

Balance Sheet
Liabilities / Assets26th percentile

Assets

Up

$38,442,768

Up $3,381,717 (+9.6%) from 2024

Liabilities

Down

$1,363,807

Down $303,435 (-18%) from 2024

Net Assets

Up

$37,078,961

Up $3,685,152 (+11%) from 2024

Operations
Liabilities / Revenue24th percentileNet Margin69th percentile

Revenue

Up

$20,990,780

Up $2,769,779 (+15%) from 2024

Expenses

Up

$17,413,240

Up $3,098,557 (+22%) from 2024

Net Income

Down

$3,577,540

Down $328,778 (-8.4%) from 2024

Trend Graphs

Balance Sheet Trend

Asset Growth33rd percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$40M$30M$20M$10M$0Assets 2011: $12,089,220Liabilities 2011: $1,915,118Net Assets 2011: $10,174,1022011Assets 2012: $14,111,987Liabilities 2012: $1,984,297Net Assets 2012: $12,127,6902012Assets 2013: $17,337,118Liabilities 2013: $2,042,573Net Assets 2013: $15,294,5452013Assets 2014: $17,342,534Liabilities 2014: $1,126,230Net Assets 2014: $16,216,3042014Assets 2015: $21,193,009Liabilities 2015: $1,844,946Net Assets 2015: $19,348,0632015Assets 2016: $23,071,493Liabilities 2016: $1,947,268Net Assets 2016: $21,124,2252016Assets 2017: $22,868,411Liabilities 2017: $2,892,713Net Assets 2017: $19,975,6982017Assets 2018: $22,436,962Liabilities 2018: $1,137,305Net Assets 2018: $21,299,6572018Assets 2019: $25,564,304Liabilities 2019: $1,860,240Net Assets 2019: $23,704,0642019Assets 2020: $25,834,864Liabilities 2020: $868,456Net Assets 2020: $24,966,4082020Assets 2021: $30,120,886Liabilities 2021: $283,572Net Assets 2021: $29,837,3142021Assets 2022: $32,471,446Liabilities 2022: $1,223,417Net Assets 2022: $31,248,0292022Assets 2023: $32,802,756Liabilities 2023: $1,606,177Net Assets 2023: $31,196,5792023Assets 2024: $35,061,051Liabilities 2024: $1,667,242Net Assets 2024: $33,393,8092024Assets 2025: $38,442,768Liabilities 2025: $1,363,807Net Assets 2025: $37,078,9612025

Highlighted filing

2025

Assets$38,442,768
Liabilities$1,363,807
Net Assets$37,078,961
Open 2025 Filing

Operations Trend

Revenue Growth21st percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$30M$20M$10M$0-$10MExpenses 2011: $11,233,2192011Expenses 2012: $11,625,2402012Expenses 2013: $12,100,7492013Revenue 2014: $13,545,030Expenses 2014: $13,003,835Net Income 2014: $541,1952014Revenue 2015: $12,004,166Expenses 2015: $8,872,407Net Income 2015: $3,131,7592015Revenue 2016: $12,889,279Expenses 2016: $11,030,680Net Income 2016: $1,858,5992016Revenue 2017: $11,893,185Expenses 2017: $13,041,712Net Income 2017: -$1,148,5272017Revenue 2018: $12,249,805Expenses 2018: $10,925,846Net Income 2018: $1,323,9592018Revenue 2019: $14,709,948Expenses 2019: $12,739,137Net Income 2019: $1,970,8112019Revenue 2020: $12,475,345Expenses 2020: $10,734,765Net Income 2020: $1,740,5802020Revenue 2021: $13,531,714Expenses 2021: $9,919,237Net Income 2021: $3,612,4772021Revenue 2022: $17,932,137Expenses 2022: $14,311,055Net Income 2022: $3,621,0822022Revenue 2023: $16,767,428Expenses 2023: $14,387,106Net Income 2023: $2,380,3222023Revenue 2024: $18,221,001Expenses 2024: $14,314,683Net Income 2024: $3,906,3182024Revenue 2025: $20,990,780Expenses 2025: $17,413,240Net Income 2025: $3,577,5402025

Highlighted filing

2025

Revenue$20,990,780
Expenses$17,413,240
Net Income$3,577,540
Open 2025 Filing

Filings

Most recent year

2025 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$38,442,768
Liabilities
$1,363,807
Net assets
$37,078,961
Revenue
$20,990,780
Expenses
$17,413,240
Net income
$3,577,540
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025Detailed filing. Detailed filing data is available for this year.$38.4$1.36$37.1$21.0$17.4$3.58
2024XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$35.1$1.67$33.4$18.2$14.3$3.91
2023XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$32.8$1.61$31.2$16.8$14.4$2.38
2022Facts available. Structured filing facts are available, but richer extracted sections are limited.$32.5$1.22$31.2$17.9$14.3$3.62
2021XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$30.1$0.28$29.8$13.5$9.92$3.61
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$25.8$0.87$25.0$12.5$10.7$1.74
2019XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$25.6$1.86$23.7$14.7$12.7$1.97
2018XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$22.4$1.14$21.3$12.2$10.9$1.32
2017XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$22.9$2.89$20.0$11.9$13.0$1.15
2016Detailed filing. Detailed filing data is available for this year.$23.1$1.95$21.1$12.9$11.0$1.86
2015Detailed filing. Detailed filing data is available for this year.$21.2$1.84$19.3$12.0$8.87$3.13
2014Detailed filing. Detailed filing data is available for this year.$17.3$1.13$16.2$13.5$13.0$0.54
2013Facts available. Structured filing facts are available, but richer extracted sections are limited.$17.3$2.04$15.3$12.1
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$14.1$1.98$12.1$11.6
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$12.1$1.92$10.2$11.2
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
May 1, 2024 to Apr 30, 2025
Signed
Aug 27, 2025
Return Version
2024v5.2
Gross Receipts
$24,878,021
Mission and Program Overview

Mission

The mission is to present the most innovative of all college football bowl games and to be the leader in creating premier college sports experiences for universities, student athletes, sponsors and the community.

TO PRESENT THE MOST INNOVATIVE OF ALL COLLEGE FOOTBALL BOWL GAMES AND TO BE THE LEADER IN CREATING PREMIER COLLEGE SPORTS EXPERIENCES FOR Univ, STUDENT ATHLETES, sponsors &comm.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$15,022,046$15,917,575▲ $895,529
Cash and Non-Interest-Bearing Accounts$12,525,470$14,666,652▲ $2,141,182
Prepaid Expenses and Deferred Charges$124,581$308,569▲ $183,988
Intangible Assets$323,981$300,840▼ $23,141
Accounts Receivable$59,668$63,750▲ $4,082
Land, Buildings, and Equipment, Net$58,200$0▼ $58,200
Other Notes and Loans Receivable, Net$0$0→ $0
Pledges and Grants Receivable$0$0→ $0
Receivable From Disqualified Prsn$0$0→ $0
Receivables From Officers Etc$0$0→ $0
Investments Other Securities$0$0→ $0
Investments Program Related$0$0→ $0
Investments in Publicly Traded Securities$0$0→ $0
Inventories for Sale or Use$0$0→ $0
Loans From Officers Directors$0$0→ $0
Total Assets$35,061,051$38,442,768▲ $3,381,717
Other Assets Total$6,947,105$7,185,382▲ $238,277
Liabilities
Deferred Revenue$1,479,312$1,131,531▼ $347,781
Accounts Payable and Accrued Expenses$187,930$232,276▲ $44,346
Grants Payable$0$0→ $0
Mortgage Notes Payable Secured by Investment Property$0$0→ $0
Unsecured Notes Loans Payable$0$0→ $0
Other Liabilities$0$0→ $0
Escrow Account Liability$0$0→ $0
Tax Exempt Bond Liabilities$0$0→ $0
Total Liabilities$1,667,242$1,363,807▼ $303,435
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$33,393,809$37,078,961▲ $3,685,152
Net Assets With Donor Restrictions$0$0→ $0
Total Net Assets Fund Balance$33,393,809$37,078,961▲ $3,685,152
Total Liabilities and Net Assets / Fund Balance$35,061,051$38,442,768▲ $3,381,717

Asset Categories

AssetBook ValueDepreciationBasis
Other Assets Org$7,185,382--
Compensation and Service Providers
Top Officer PayScore unavailable

Employees

NameTitleFull / Part TimeBaseOtherTotal
Rick BakerPresident / CEOFT$883,047$251,892$1,134,939
Marty MacInnisCOO / CFOFT$529,549$163,269$692,818
Michael KonradiSenior VP External AffairsFT$319,075$96,856$415,931
Amy ScottVP of Ticket Sales & ServicesFT$180,120$73,751$253,871
Kelly H NewellVP of Creative & Guest ServiceFT$158,736$72,115$230,851
Will EstelDirector of Stadium OperationsFT$111,206$62,513$173,719
Scottie RodgersDirector of CommunicationsFT$127,506$43,998$171,504
Tiffany RauschkolbDirector of Ticket OperationsFT$113,520$41,939$155,459

Board Members and Trustees

NameTitle
Kelvin WalkerChair
Monica ChristopherChair-Elect
Dave BrownImmediate Past Chair
Carl IcePast Chairman
Blake WileyVice Chair
Gillian BreidenbachVice Chair
Kyle ManleyVice Chair
William JackmanVice Chair
Ali GreenwoodDirector
Andrew LauckDirector
Andrew SpringateDirector
Ashley ZickefooseDirector
Baker MontgomeryDirector
Baxter BillingsleyDirector
Brad RamseyDirector
Brad ShamDirector
Brent DeRaadDirector
Bruce GaddDirector
Bruce RoyDirector
Bry PattonDirector
Buddy DikeDirector
Camille BartonDirector
Chad EstisDirector
Charles HendersonDirector
Christopher RoyDirector
Cindy HouriganDirector
Cole DulaneyDirector
Craig BakerDirector
Daniel NovakovDirector
Darrell HernandezDirector
Dat NguyenDirector
Denton Walker IIIDirector
Derrick WilsonDirector
Dr John Field Scovell IIIDirector
Elizabeth BentrupDirector
Eric WintonDirector
Fin EwingDirector
Fred McClureDirector
Greg LeftwichDirector
Greg OliverDirector
Griffin PerryDirector
Heath CheekDirector
Isabell Novakov HigginbothamDirector
Jake WagnerDirector
Jason DixonDirector
Jay McAuleyDirector
Jeff FehlisDirector
Jeff MatthewsDirector
Jeff MontgomeryDirector
Jeremy McGownDirector
Jim Ray SmithDirector
Jim Williams JrDirector
John CrawfordDirector
John ScovellDirector
John SteinmetzDirector
John StewartDirector
Joseph DeWoodyDirector
Julie BoscheDirector
Karen Wilson-TorresDirector
Kasey PipesDirector
Kathy SaundersDirector
Kelly Ann DohertyDirector
Ketric SanfordDirector
Kevin WatlerDirector
Lance BarrowDirector
Lane ConnerDirector
Larry CantrellDirector
Mandy PriceDirector
Matthew A KairisDirector
Matthew BowmanDirector
Mike HendersonDirector
Mike SweetDirector
Monica PaulDirector
Nick HendersonDirector
Ramsay WoodallDirector
Robbie BatyDirector
Robert SmithDirector
Rod JonesDirector
Roland BurnsDirector
Ron DefeoDirector
Ryan LongDirector
Ryan WaldronDirector
Stephen JonesDirector
Stephen LuskeyDirector
Tim LeahyDirector
Todd MacsugaDirector
Vickie YakuninDirector
W Mike BaggettDirector
William ReederDirector
Terrance HendersonSecretary
Christian RodriguezTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$2,681,550
Program Service Revenue
$16,663,093
Investment Income
$1,641,801
Other Revenue
$4,336
All Other Contributions
$2,681,550
Change in Net Assets
$3,577,540

Audited Revenue Reconciliation

Revenue per Audited Statements
$20,990,780
Revenue Not Reported on Form 990
$107,612
Total Revenue per Audited Statements
$21,098,392
Total Revenue per Form 990
$20,990,780
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$7,544,904
Grants and Similar Amounts Paid$5,833,893
Salaries, Compensation, and Employee Benefits$4,034,443
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Grants to Domestic Orgs$5,833,893--$5,833,893
Current Officers, Directors, Trustees, and Key Employees$1,347,037$565,634-$1,912,671
Other Salaries and Wages$973,450$161,761-$1,135,211
Other Employee Benefits$355,786$177,627-$533,413
Advertising$372,695$5,445-$378,140
Pension Plan Contributions$272,748$14,355-$287,103
Office Expenses$237,680$12,509-$250,189
Insurance$186,233$9,802-$196,035
Payroll Taxes$160,461$5,584-$166,045
Information Technology$119,843$2,512-$122,355
Other Expenses$96,818$5,096-$101,914
Fees for Services Legal$95,000$5,000-$100,000
Fees for Services Accounting$4,157$78,977-$83,134
Depreciation Depletion$77,274$4,067-$81,341
All Other Expenses$65,066$3,425-$68,491
Travel$57,937$3,049-$60,986
Conferences and Meetings$15,945--$15,945
Total Functional Expenses$16,335,509$1,077,731$0$17,413,240

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$17,413,240
Total Expenses per Audited Statements$17,413,240
Total Expenses per Form 990$17,413,240
International Activity

Grant and Assistance Recipients

RecipientLocationCategoryPurposeAmount
College Football Playoff Administration LLCIrving, TX501(c)(3)College Football$5,833,893
Cotton Bowl Foundationarlington, TX-advance CB FNDT's mission$535,000
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Fundraising Direct Expenses$0
Fundraising Gross Income$0
Gaming Direct Expenses$0
Gaming Gross Income$0
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Loans from Officers, Directors, Trustees, and Key Employees$0$0→ $0
Receivables from Disqualified Persons$0$0→ $0
Receivables from Officers, Directors, Trustees, and Key Employees$0$0→ $0
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
Yes
Key decisions subject to board approval
No
Management duties delegated
No
Filing and Contact Details

Filer

Filer Name
Cotton Bowl Athletic Association
EIN
75-0863843
In Care Of
% MARTY MACINNIS
Phone
8178924800
Address
One ATT Way, arlington, TX 76011

Signing Officer

Name
RICK baker
Title
President/CEO
Phone
8178924800
Signed
2025-08-27
Discuss with paid preparer
Yes

Organization Details

Principal Officer
RICK baker
Formed
1937
Legal Domicile
TX
Voting Board Members
92
Independent Board Members
91
Employees
18
Volunteers
92

Preparer

Firm
Bruce E Bernstien & Associates
Address
10440 N CENTRAL EXPRESSWAY STE 1040, DALLAS, TX 75231
Phone
2147060840
Supplemental Narrative

Additional Explanations

Family Relationship and Business Relationship

“FORM 990, PART VI, LINE 2: W. Mike Baggett - Related to Ramsey Woodall (Father in Law) J. Stephen Jones - works with Chad Estis -- also several Directors purchase suites and game tickets from the Dallas Cowboys Organization which he is a controlling member. Also, the Jones family owns the majority of AT&T Stadium- the site of the Goodyear Cotton Bowl Classic John Crawford is related to Elizabeth Bentrup (Daughter) Jeff Montgomery is the son of Baker Montgomery Ramsay Woodall Related to Mike Baggett (Son-in-law) Barry Davis is Stephen Luskey's uncle John Scovell is related to John Field Scovell III (Son) Cole Dulaney - employee of PlainsCapital Bank”

Form 990 Review Process

“FORM 990, PART VI, LINE 11B: The Board of Directors has delegated the authority to the Audit and Finance Committee to approve the Form 990 and other filings. The organization provides a copy of this form 990 to all board members before filing the form.”

Monitoring and Enforcement Compliance With Conflict of Interest Policy

“FORM 990, PART VI, LINE 12c: The Organization produces an annual survey requiring all employees, board members, committee members and key volunteers to inform on conflicts. Any reported conflicts are reported to the board of directors for review and action, where appropriate. In addition, those same people have the obligation to update the conflict of interest statements during the year.”

Process for Determining Compensation

“FORM 990, PART VI, LINE 15: Compensation for staff, including the President/CEO, is established by the Executive Committee which is delegated the authority to approve staff compensation by the full Board of Director. The Committee reviews independent salary surveys to set appopraite compensation levels. Written compensation policies have been established for all employees”

Avail of Gov Docs, Conflict of Interest Policy, & Fin Stmts to Gen Public

“FORM 990, PART VI, LINE 19: The organization's financial statements, conflict of interest policy statement, the articles of incorporation and other governing documents are made available to the public upon request.”

Financial Statement Notes

Uncertain Tax Positions under FIN 48 (ASC 740)

“Schedule D, Part X, line 2: THE ASSOCIATION IS EXEMPT FROM FEDERAL INCOME TAXES UNDER SECTION 501(A) OF THE INTERNAL REVENUE CODE (IRC) OF 1986, AS AMENDED, AS AN ORGANIZATION DESCRIBED IN SECTION 501(C)(3) OF THE IRC. HOWEVER, INCOME GENERATED FROM ACTIVITIES UNRELATED TO THE ASSOCIATION'S EXEMPT PURPOSE IS SUBJECT TO TAX UNDER IRC SECTION 511. THE ASSOCIATION DID NOT HAVE ANY MATERIAL UNRELATED BUSINESS INCOME TAX LIABILITY FOR THE YEAR ENDED APRIL 30, 2025. THE ASSOCIATION'S TAX POSITIONS ARE HIGHLY LIKELY TO BE SUSTAINED IF EXAMINED BY THE TAXING AUTHORITY FOR THE YEAR ENDED APRIL 30, 2025.”

Raw XML AppendixShowing 400 of 1,443 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
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IRS990/Desc0From Slingin' Sammy Baugh to Troy Aikman and Johnny Manziel, the annual Cotton Bowl Classic continues to rank among America's great sports endeavors. For nearly eight (8) decades, the Cotton Bowl has been the shining star of postseason collegiate sports in Texas. The January 2, 2024 game marked the 87th anniversary of this historic event featuring college football at its finest. Two of the nation's top teams - Tulane University and University of Southern California - traveled to North Texas to do battle. Over 55,329 people witnessed an exciting game which Tulane won 46-45. The Cotton Bowl Classic is more than a game, however. For almost nine decades, the Classic has given more than $205 million to higher education. The Cotton Bowl also produces many events surrounding the game, including providing free access to a Dallas Cowboys youth football clinic at AT&T Stadium, children's' hospital visits, band concerts and Hall of Fame ceremonies. When the game week gets here, huge crowds of college football fans converge on North Texas to participate in the festive pre-game activities, and the generous Texas-style hospitality. These enthusiastic visitors generated over $54 million in direct economic impact for the region. Special civic and volunteer committees work year-round to provide the best in hospitality and entertainment for the players, media and the institution's official party. Nearly 16 million more fans watched game activities on ESPN that included a pre-game spectacular, a half-time extravaganza and some of college football's finest hours. And no matter the outcome of the game, no matter the year, it is a special and unique event that garners the attention of the nation and keeps the rich tradition of post-season college football in North Texas alive for past, present and future generations. Founded in 1936, the first Cotton Bowl Classic was played January 1, 1937, between Texas Christian University and Marquette University. The Frogs, behind legendary quarterback Sammy Baugh, defeated the Golden Avalanche that day 16-6 before 17,000 spectators at Fair Park Stadium. It was the beginning of a great tradition. The idea for a post-season football classic belonged to the late J. Curtis Sanford, a Dallas oil man, who promoted that first game as a private enterprise and covered expenses with $6,000 out of his own pocket. With an economic depression still gripping the country, and tremors of global unrest becoming more apparent, Sanford's dream of a Texas sports spectacle was deemed unrealistic by many observers. Time has vindicated Sanford's vision. The honor role of gridiron greats who have appeared in the Cotton Bowl through the years include such standouts as: Bo Jackson, Russell Maryland, Troy Aikman, Tim Brown, Chris Spielman, Doug Flutie, Earl Campbell, Bart Starr, Joe Theismann, Joe Montana, Eric Dickerson, Roger Staubach, Doak Walker, Jim Brown, Kenny Stabler, John Cappelletti, Dan Marino, Dicky Maegle, Sammy Baugh, Bryon "Whizzer" White, James Street, Jim Swink, Lance Alworth, Davey O'Brien, Bob Lilly, Norm Van Brocklin, Bobby Layne, John Kimbrough, Tommy Nobis, Duke Carlisle, Ernie David, Eli Manning and Johnny Manziel. The list of coaches is equally impressive: legends such as Paul "Bear" Bryant, Darrell Royal, General Bob Neyland, Bobby Dodd, Frank Leahy, Jess Neely, Frank Broyles, Bob Devaney, Ara Parseghian, Vince Dooley, Joe Paterno, Gene Stallings, Ben Schwartzwalder, John Robinson, Johnny Vaught, Lou Holtz, Johnny Majors, Lavell Edwards, Mack Brown, Nick Saban, Bob Stoops, and Bill Snyder. The Cotton Bowl Classic is a member of the New Year's Six Bowls, along with the Rose, Sugar, Orange, Peach and Fiesta Bowls. These six (6) games are part of the College Football Playoff (CFP), the most prestigious bowls in the post-season. As part of this partnership, five (5) of the six New Year's Six Bowls, including the Cotton Bowl, assigns their respective television and major sponsorship rights to the CFP (the Rose has a
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IRS990/Form990PartVIISectionAGrp/KeyEmployeeInd0X
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IRS990/Form990PartVIISectionAGrp/OfficerInd0X
IRS990/Form990PartVIISectionAGrp/OfficerInd1X
IRS990/Form990PartVIISectionAGrp/OfficerInd2X

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