Liabilities / Assets
44th percentile
Tied with the lowest-debt nonprofits in its peer group.
Parenting Media Association
990 • Fiscal year 2021 • EIN 74-2507802
Siviq Scores
Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.
0.00x
Liabilities / Revenue
44th percentile
Tied with the lowest-debt nonprofits in its peer group.
Net Margin
60th percentile
Higher net margin than 60% of similar nonprofits.
Top Officer Pay
72nd percentile
Higher top officer pay than 72% of similar nonprofits.
Top officer pay equals 0.0% of source-year revenue.
Asset Growth
60th percentile
Faster asset growth than 60% of similar nonprofits.
Revenue Growth
96th percentile
Faster revenue growth than 96% of similar nonprofits.
Balance Sheet
Assets
Up$280,847
Up $32,683 (+13%) from 2020
Net Assets
Up$280,847
Up $32,683 (+13%) from 2020
Liabilities
Flat$0
Flat from 2020
Revenue And Expenses
Revenue
Up$231,325
Up $158,701 (+219%) from 2020
Expenses
Up$198,642
Up $113,221 (+133%) from 2020
Net Income
Up$32,683
Up $45,480 (+355%) from 2020
Historical Trend
Jump To
Filing Snapshot
- Filing Period
- Jan 1, 2021 to Dec 31, 2021
- Signed
- Feb 21, 2022
- Return Version
- 2021v4.1
- Gross Receipts
- $231,325
Mission and Program Overview
Mission
To provide group support, networking, and references for parenting publications nationwide.
Balance Sheet Detail
| Line | Beginning | End | Change |
|---|---|---|---|
| Assets | |||
| Cash and Non-Interest-Bearing Accounts | $248,164 | $280,847 | ▲ $32,683 |
| Rtn Earn Endowment Incm Other Fnds | $248,164 | $280,847 | ▲ $32,683 |
| Pd in Cap Srpls Land Bldg Eqp Fund | $0 | $0 | → $0 |
| Cap Stk Tr Prin Current Funds | $0 | $0 | → $0 |
| Total Assets | $248,164 | $280,847 | ▲ $32,683 |
| Liabilities | |||
| Total Liabilities | $0 | $0 | → $0 |
| Net Assets / Fund Balance | |||
| Total Net Assets Fund Balance | $248,164 | $280,847 | ▲ $32,683 |
| Total Liabilities and Net Assets / Fund Balance | $248,164 | $280,847 | ▲ $32,683 |
Compensation and Service Providers
Board Members and Trustees
| Name | Title |
|---|---|
| Mary Wynne Cox | President |
| Alexis Bourkoulas | Director |
| Betty Casey | Director |
| Dan Haley | Director |
| Lisa Goodlin | Director |
| Sarah Taylor | Director |
| Ann Herren | Secy / Treas |
| Ron Epstein | Vice Pres |
Revenue and Support
Revenue Composition
- Contributions and Grants
- $0
- Program Service Revenue
- $231,325
- Investment Income
- $0
- Other Revenue
- $0
- Change in Net Assets
- $32,683
Expenses and Functional Allocation
Major Expense Lines
| Line Item | Amount |
|---|---|
| Other Expenses | $198,642 |
| Grants and Similar Amounts Paid | $0 |
| Professional Fundraising Fees | $0 |
| Salaries, Compensation, and Employee Benefits | $0 |
| Total Fundraising Expense | $0 |
Functional Expense Allocation
| Line Item | Program | Management | Fundraising | Total |
|---|---|---|---|---|
| Fees for Services Management | $76,320 | - | - | $76,320 |
| All Other Expenses | $26,446 | - | - | $26,446 |
| Other Expenses | $13,744 | - | - | $13,744 |
| Fees for Services Accounting | $2,465 | - | - | $2,465 |
| Total Functional Expenses | $198,642 | $0 | $0 | $198,642 |
Fundraising, Events, and Gaming
- Fundraising activities
- No
- Gaming activities
- No
- Professional fundraiser used
- No
Fundraising and Gaming Totals
| Line Item | Amount |
|---|---|
| Professional Fundraising Fees | $0 |
Political and Lobbying Activity
- Political campaign activity
- No
- Subject to proxy tax
- No
Governance and Compliance
Governance Checklist
- Compiled or reviewed by an accountant
- No
- Business relationship with 35% controlled entity
- No
- Business relationship with family members
- No
- Business relationship with organization members
- No
- Material changes to governing documents
- No
- Compensation from other sources disclosed
- No
- CEO compensation reviewed
- No
- Other officer compensation reviewed
- No
- Conflict-of-interest policy
- No
- Audited financial statements prepared
- No
- Key decisions subject to board approval
- No
- Management duties delegated
- Yes
Governance Explanations
Form 990, Part VI, Section A, Line 3
“Executive director hired and maintained to help facilitate the activities of the organization.”
Form 990, Part VI, Section B, Line 11B
“Copies of the return filed are distributed to board members prior to the filing for their review.”
Form 990, Part VI, Section C, Line 19
“All governing documents, conflict of interest policy and financial records are available for inspection upon request.”
Filing and Contact Details
Filer
- Filer Name
- Parenting Media Association
- EIN
- 74-2507802
- Phone
- 2035159294
- Address
- 287 RICHARDS AVENUE, NORWALK, CT 06854
Signing Officer
- Name
- Katherine Sanderson
- Title
- Executive Director
- Phone
- 2035159294
- Signed
- 2022-02-21
- Discuss with paid preparer
- Yes
Organization Details
- Principal Officer
- Katherine Sanderson
- Voting Board Members
- 8
- Independent Board Members
- 0
- Employees
- 0
- Volunteers
- 0
Preparer
- Firm
- Stephen T Hill Pc
- Address
- 5 EVERSLEY AVENUE, NORWALK, CT 06851
- Preparer
- Stephen T Hill CPA
- Phone
- 2038385025
Supplemental Narrative
Additional Explanations
Form 990, Part IX, Line 24E
“Editorial awards: program service expenses 11,501. Management and general expenses 0. Fundraising expenses 0. Total expenses 11,501. Membership engagement: program service expenses 3,615. Management and general expenses 0. Fundraising expenses 0. Total expenses 3,615. Office supplies and postage: program service expenses 3,309. Management and general expenses 0. Fundraising expenses 0. Total expenses 3,309. Website: program service expenses 2,111. Management and general expenses 0. Fundraising expenses 0. Total expenses 2,111. Insurances: program service expenses 1,455. Management and general expenses 0. Fundraising expenses 0. Total expenses 1,455. Quickbooks expense: program service expenses 1,372. Management and general expenses 0. Fundraising expenses 0. Total expenses 1,372. Bank and credit card fees: program service expenses 1,326. Management and general expenses 0. Fundraising expenses 0. Total expenses 1,326. Software: program service expenses 1,069. Management and general expenses 0. Fundraising expenses 0. Total expenses 1,069. Miscellaneous program expenses: program service expenses 688. Management and general expenses 0. Fundraising expenses 0. Total expenses 688.”
Raw XML Appendix311 raw XML fields
This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
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| IRS990/AllOtherExpensesGrp/TotalAmt | 0 | 26446 |
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| IRS990/Form990PartVIISectionAGrp/PersonNm | 4 | BETTY CASEY |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 5 | MARY WYNNE COX |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 6 | ANN HERREN |
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| IRS990/GoverningBodyVotingMembersCnt | 0 | 8 |
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| IRS990/GrantsToOrganizationsInd | 0 | 0 |
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| IRS990/GroupReturnForAffiliatesInd | 0 | 0 |
| IRS990/IncludeFIN48FootnoteInd | 0 | 0 |
| IRS990/IndependentAuditFinclStmtInd | 0 | 0 |
| IRS990/IndependentVotingMemberCnt | 0 | 0 |
| IRS990/IndivRcvdGreaterThan100KCnt | 0 | 0 |
| IRS990/IndoorTanningServicesInd | 0 | 0 |
| IRS990/InfoInScheduleOPartIXInd | 0 | X |
| IRS990/InfoInScheduleOPartVIInd | 0 | X |
| IRS990/InvestmentInJointVentureInd | 0 | 0 |
| IRS990/IRPDocumentCnt | 0 | 0 |
| IRS990/IRPDocumentW2GCnt | 0 | 0 |
| IRS990/LoanOutstandingInd | 0 | 0 |
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| IRS990/MaterialDiversionOrMisuseInd | 0 | 0 |
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| IRS990/MissionDesc | 0 | TO PROVIDE GROUP SUPPORT, NETWORKING, AND REFERENCES FOR PARENTING PUBLICATIONS NATIONWIDE. |
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| IRS990/PrincipalOfficerNm | 0 | KATHERINE SANDERSON |
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| IRS990/ScheduleORequiredInd | 0 | 1 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 0 | EXECUTIVE DIRECTOR HIRED AND MAINTAINED TO HELP FACILITATE THE ACTIVITIES OF THE ORGANIZATION. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 1 | COPIES OF THE RETURN FILED ARE DISTRIBUTED TO BOARD MEMBERS PRIOR TO THE FILING FOR THEIR REVIEW. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 2 | ALL GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY AND FINANCIAL RECORDS ARE AVAILABLE FOR INSPECTION UPON REQUEST. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 3 | EDITORIAL AWARDS: PROGRAM SERVICE EXPENSES 11,501. MANAGEMENT AND GENERAL EXPENSES 0. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 11,501. MEMBERSHIP ENGAGEMENT: PROGRAM SERVICE EXPENSES 3,615. MANAGEMENT AND GENERAL EXPENSES 0. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 3,615. OFFICE SUPPLIES AND POSTAGE: PROGRAM SERVICE EXPENSES 3,309. MANAGEMENT AND GENERAL EXPENSES 0. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 3,309. WEBSITE: PROGRAM SERVICE EXPENSES 2,111. MANAGEMENT AND GENERAL EXPENSES 0. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 2,111. INSURANCES: PROGRAM SERVICE EXPENSES 1,455. MANAGEMENT AND GENERAL EXPENSES 0. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 1,455. QUICKBOOKS EXPENSE: PROGRAM SERVICE EXPENSES 1,372. MANAGEMENT AND GENERAL EXPENSES 0. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 1,372. BANK AND CREDIT CARD FEES: PROGRAM SERVICE EXPENSES 1,326. MANAGEMENT AND GENERAL EXPENSES 0. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 1,326. SOFTWARE: PROGRAM SERVICE EXPENSES 1,069. MANAGEMENT AND GENERAL EXPENSES 0. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 1,069. MISCELLANEOUS PROGRAM EXPENSES: PROGRAM SERVICE EXPENSES 688. MANAGEMENT AND GENERAL EXPENSES 0. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 688. |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 0 | FORM 990, PART VI, SECTION A, LINE 3 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 1 | FORM 990, PART VI, SECTION B, LINE 11B |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 2 | FORM 990, PART VI, SECTION C, LINE 19 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 3 | FORM 990, PART IX, LINE 24E |
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| IRS990/TotalCompGreaterThan150KInd | 0 | 0 |
| IRS990/TotalEmployeeCnt | 0 | 0 |
| IRS990/TotalFunctionalExpensesGrp/FundraisingAmt | 0 | 0 |
| IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt | 0 | 0 |
| IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt | 0 | 198642 |
| IRS990/TotalFunctionalExpensesGrp/TotalAmt | 0 | 198642 |
| IRS990/TotalGrossUBIAmt | 0 | 0 |
| IRS990/TotalLiabilitiesBOYAmt | 0 | 0 |
| IRS990/TotalLiabilitiesEOYAmt | 0 | 0 |
| IRS990/TotalLiabilitiesGrp/BOYAmt | 0 | 0 |
| IRS990/TotalLiabilitiesGrp/EOYAmt | 0 | 0 |
| IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt | 0 | 248164 |
| IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt | 0 | 280847 |
| IRS990/TotalOtherCompensationAmt | 0 | 0 |
| IRS990/TotalProgramServiceRevenueAmt | 0 | 231325 |
| IRS990/TotalReportableCompFromOrgAmt | 0 | 0 |
| IRS990/TotalRevenueGrp/ExclusionAmt | 0 | 0 |
| IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt | 0 | 231325 |
| IRS990/TotalRevenueGrp/TotalRevenueColumnAmt | 0 | 231325 |
| IRS990/TotalRevenueGrp/UnrelatedBusinessRevenueAmt | 0 | 0 |
| IRS990/TotalVolunteersCnt | 0 | 0 |
| IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt | 0 | 248164 |
| IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt | 0 | 280847 |
| IRS990/TotReportableCompRltdOrgAmt | 0 | 0 |
| IRS990/UnrelatedBusIncmOverLimitInd | 0 | 0 |
| IRS990/UponRequestInd | 0 | X |
| IRS990/USAddress/AddressLine1Txt | 0 | 287 RICHARDS AVENUE |
| IRS990/USAddress/CityNm | 0 | NORWALK |
| IRS990/USAddress/StateAbbreviationCd | 0 | CT |
| IRS990/USAddress/ZIPCd | 0 | 06854 |
| IRS990/VotingMembersGoverningBodyCnt | 0 | 8 |
| IRS990/VotingMembersIndependentCnt | 0 | 0 |
| IRS990/WebsiteAddressTxt | 0 | WWW.PARENTMEDIA.ORG |
| IRS990/WhistleblowerPolicyInd | 0 | 0 |
| ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/AuthenticationAssuranceLevelCd | 0 | AAL1 |
| ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/IdentityAssuranceLevelCd | 0 | IAL1 |
| ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/TrustedCustomerCd | 0 | 3 |
| ReturnHeader/BuildTS | 0 | 2022-09-23 18:48:47Z |
| ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd | 0 | 1 |
| ReturnHeader/BusinessOfficerGrp/PersonNm | 0 | KATHERINE SANDERSON |
| ReturnHeader/BusinessOfficerGrp/PersonTitleTxt | 0 | EXECUTIVE DIRECTOR |
| ReturnHeader/BusinessOfficerGrp/PhoneNum | 0 | 2035159294 |
| ReturnHeader/BusinessOfficerGrp/SignatureDt | 0 | 2022-02-21 |
| ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt | 0 | PARENTING MEDIA ASSOCIATION |
| ReturnHeader/Filer/BusinessNameControlTxt | 0 | PARE |
| ReturnHeader/Filer/EIN | 0 | 742507802 |
| ReturnHeader/Filer/PhoneNum | 0 | 2035159294 |
| ReturnHeader/Filer/USAddress/AddressLine1Txt | 0 | 287 RICHARDS AVENUE |
| ReturnHeader/Filer/USAddress/CityNm | 0 | NORWALK |
| ReturnHeader/Filer/USAddress/StateAbbreviationCd | 0 | CT |
| ReturnHeader/Filer/USAddress/ZIPCd | 0 | 06854 |
| ReturnHeader/PreparerFirmGrp/PreparerFirmEIN | 0 | 061310509 |
| ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt | 0 | STEPHEN T HILL PC |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt | 0 | 5 EVERSLEY AVENUE |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm | 0 | NORWALK |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd | 0 | CT |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd | 0 | 06851 |
| ReturnHeader/PreparerPersonGrp/PhoneNum | 0 | 2038385025 |
| ReturnHeader/PreparerPersonGrp/PreparationDt | 0 | 2022-02-21 |
| ReturnHeader/PreparerPersonGrp/PreparerPersonNm | 0 | STEPHEN T HILL CPA |
| ReturnHeader/ReturnTs | 0 | 2022-02-21T16:21:16-06:00 |
| ReturnHeader/ReturnTypeCd | 0 | 990 |
| ReturnHeader/SigningOfficerGrp/PersonFullName/PersonFirstNm | 0 | KATHERINE |
| ReturnHeader/SigningOfficerGrp/PersonFullName/PersonLastNm | 0 | SANDERSON |
| ReturnHeader/TaxPeriodBeginDt | 0 | 2021-01-01 |
| ReturnHeader/TaxPeriodEndDt | 0 | 2021-12-31 |
| ReturnHeader/TaxYr | 0 | 2021 |
Document Assets
No mirrored PDF or thumbnail assets are attached yet.
Filings
Displayed year
2021 • Form 990Detailed filing. Detailed filing data is available for this year.
- Assets
- $280,847
- Liabilities
- $0
- Net assets
- $280,847
- Revenue
- $231,325
- Expenses
- $198,642
- Net income
- $32,683