| CompensationExplanation/CompensationExplanationGrp/PersonNm | 0 | CHRIS DAY |
| CompensationExplanation/CompensationExplanationGrp/PersonNm | 1 | KRISTINA LEDBETTER |
| CompensationExplanation/CompensationExplanationGrp/PersonNm | 2 | JESUS OMAR GALLEGOS |
| CompensationExplanation/CompensationExplanationGrp/PersonNm | 3 | GABY PEREZ |
| CompensationExplanation/CompensationExplanationGrp/PersonNm | 4 | DOUG STRATTON |
| CompensationExplanation/CompensationExplanationGrp/PersonNm | 5 | AMBER PHIFER |
| CompensationExplanation/CompensationExplanationGrp/PersonNm | 6 | FIDEL FLORES |
| CompensationExplanation/CompensationExplanationGrp/PersonNm | 7 | CASSANDRA VASQUEZ |
| CompensationExplanation/CompensationExplanationGrp/PersonNm | 8 | CAROLINE FLORD |
| CompensationExplanation/CompensationExplanationGrp/PersonNm | 9 | JILLIAN REDDISH |
| CompensationExplanation/CompensationExplanationGrp/PersonNm | 10 | CYNTHIA TELLO |
| CompensationExplanation/CompensationExplanationGrp/PersonNm | 11 | SHANNON LOWRY |
| CompensationExplanation/CompensationExplanationGrp/PersonNm | 12 | LEANN DINSDALE |
| CompensationExplanation/CompensationExplanationGrp/PersonNm | 13 | CHRISTINA SIKORRA |
| IRS990EZ/ActivitiesNotPreviouslyRptInd | 0 | false |
| IRS990EZ/BooksInCareOfDetail/BusinessName/BusinessNameLine1 | 0 | MARK B LACKIE PC |
| IRS990EZ/BooksInCareOfDetail/PhoneNum | 0 | 2102678077 |
| IRS990EZ/BooksInCareOfDetail/USAddress/AddressLine1 | 0 | 1003 BECKETT SUITE 104 |
| IRS990EZ/BooksInCareOfDetail/USAddress/City | 0 | SAN ANTONIO |
| IRS990EZ/BooksInCareOfDetail/USAddress/State | 0 | TX |
| IRS990EZ/BooksInCareOfDetail/USAddress/ZIPCode | 0 | 78213 |
| IRS990EZ/CashSavingsAndInvestmentsGrp/BOYAmt | 0 | 29770 |
| IRS990EZ/CashSavingsAndInvestmentsGrp/EOYAmt | 0 | 30016 |
| IRS990EZ/ChgMadeToOrgnzngDocNotRptInd | 0 | false |
| IRS990EZ/ContributionsGiftsGrantsEtcAmt | 0 | 4021 |
| IRS990EZ/DonorAdvisedFndsInd | 0 | false |
| IRS990EZ/EngagedInExcessBenefitTransInd | 0 | false |
| IRS990EZ/ExcessOrDeficitForYearAmt | 0 | 246 |
| IRS990EZ/FeesAndOtherPymtToIndCntrctAmt | 0 | 1450 |
| IRS990EZ/FiledScheduleAInd | 0 | true |
| IRS990EZ/ForeignFinancialAccountInd | 0 | false |
| IRS990EZ/ForeignOfficeInd | 0 | false |
| IRS990EZ/Form1120PolFiledInd | 0 | false |
| IRS990EZ/Form990TotalAssetsGrp/BOYAmt | 0 | 29770 |
| IRS990EZ/Form990TotalAssetsGrp/EOYAmt | 0 | 30016 |
| IRS990EZ/GrossReceiptsAmt | 0 | 27013 |
| IRS990EZ/InfoInScheduleOPartIIIInd | 0 | X |
| IRS990EZ/InfoInScheduleOPartIInd | 0 | X |
| IRS990EZ/InvestmentIncomeAmt | 0 | 557 |
| IRS990EZ/LobbyingActivitiesInd | 0 | false |
| IRS990EZ/MadeLoansToFromOfficersInd | 0 | false |
| IRS990EZ/MethodOfAccountingAccrualInd | 0 | X |
| IRS990EZ/NetAssetsOrFundBalancesBOYAmt | 0 | 29770 |
| IRS990EZ/NetAssetsOrFundBalancesEOYAmt | 0 | 30016 |
| IRS990EZ/NetAssetsOrFundBalancesGrp/BOYAmt | 0 | 29770 |
| IRS990EZ/NetAssetsOrFundBalancesGrp/EOYAmt | 0 | 30016 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 0 | 1.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 1 | 2.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 2 | 1.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 3 | 1.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 4 | 1.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 5 | 1.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 6 | 1.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 7 | 1.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 8 | 1.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 9 | 1.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 10 | 1.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 11 | 1.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 12 | 1.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 13 | 1.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 0 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 1 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 2 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 3 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 4 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 5 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 6 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 7 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 8 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 9 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 10 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 11 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 12 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 13 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 0 | CHRIS DAY |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 1 | KRISTINA LEDBETTER |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 2 | JESUS OMAR GALLEGOS |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 3 | GABY PEREZ |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 4 | DOUG STRATTON |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 5 | AMBER PHIFER |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 6 | FIDEL FLORES |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 7 | CASSANDRA VASQUEZ |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 8 | CAROLINE FLORD |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 9 | JILLIAN REDDISH |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 10 | CYNTHIA TELLO |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 11 | SHANNON LOWRY |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 12 | LEANN DINSDALE |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 13 | CHRISTINA SIKORRA |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 0 | PAST PRESIDE |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 1 | PRESIDENT |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 2 | PRESIDENT-EL |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 3 | PUBLIC RELAT |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 4 | TECHNOLOGY C |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 5 | HEMSA SIG DI |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 6 | SECRETARY |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 7 | MEMBERSHIP C |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 8 | PROGRAMMING |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 9 | COMMUNICATIO |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 10 | COLLEGIATE C |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 11 | AWARDS EVENT |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 12 | ASST VP COLL |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 13 | ASST VP COMM |
| IRS990EZ/OperateHospitalInd | 0 | false |
| IRS990EZ/Organization501c3Ind | 0 | X |
| IRS990EZ/OrganizationDissolvedEtcInd | 0 | false |
| IRS990EZ/OrganizationHadUBIInd | 0 | false |
| IRS990EZ/OtherExpensesTotalAmt | 0 | 22801 |
| IRS990EZ/PartVIHghstPdCntrctProfSrvcTxt | 0 | NONE |
| IRS990EZ/PartVIOfCompOfHghstPdEmplTxt | 0 | NONE |
| IRS990EZ/PoliticalCampaignActyInd | 0 | false |
| IRS990EZ/PrimaryExemptPurposeTxt | 0 | THE MISSION IS TO BE THE EXPERT AND LEADING RESOURCE FOR PROFESSIONAL AND PERSONAL GROWTH FOR MARKETING PROFESSIONALS IN SOUTH CENTRAL TEXAS (SAN ANTONIO AND SURROUNDING AREA). |
| IRS990EZ/PrintingPublicationsPostageAmt | 0 | 2516 |
| IRS990EZ/ProgramServiceRevenueAmt | 0 | 22435 |
| IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt | 0 | MONTHLY MEETINGS OF THE MEMBERSHIP FOR THE PURPOSE OF EDUCATIONAL PRESENTATIONS ON BEST PRACTICES IN MARKETING. THE AVERAGE ATTENDANCE FOR THESE FUNCTIONS IS APPROXIMATELY 50. |
| IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt | 1 | AWARDS CEREMONY RECOGNIZING ACHIEVEMENT IN MARKETING FOR A SINGLE CAMPAIGN AND A SERIES OF CAMPAIGNS. THE ATTENDANCE TO THIS EVENT WAS APPROXIMATELY 150. |
| IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt | 2 | RESOURCE DEVELOPMENT AND LEADERSHIP DEVELOMENT FOR BENEFIT OF MEMBERSHIP. |
| IRS990EZ/ProgramSrvcAccomplishmentGrp/ProgramServiceExpensesAmt | 0 | 15467 |
| IRS990EZ/ProgramSrvcAccomplishmentGrp/ProgramServiceExpensesAmt | 1 | 1352 |
| IRS990EZ/ProgramSrvcAccomplishmentGrp/ProgramServiceExpensesAmt | 2 | 8986 |
| IRS990EZ/ProhibitedTaxShelterTransInd | 0 | false |
| IRS990EZ/RelatedOrganizationCtrlEntInd | 0 | false |
| IRS990EZ/ScheduleBNotRequiredInd | 0 | X |
| IRS990EZ/SchoolOperatingInd | 0 | false |
| IRS990EZ/SubjectToProxyTaxInd | 0 | false |
| IRS990EZ/TanningServicesProvidedInd | 0 | false |
| IRS990EZ/TotalExpensesAmt | 0 | 26767 |
| IRS990EZ/TotalProgramServiceExpensesAmt | 0 | 25805 |
| IRS990EZ/TotalRevenueAmt | 0 | 27013 |
| IRS990EZ/TransactionWithControlEntInd | 0 | false |
| IRS990EZ/TrnsfrExmptNonChrtblRltdOrgInd | 0 | false |
| IRS990EZ/TypeOfOrganizationCorpInd | 0 | X |
| IRS990EZ/WebsiteAddressTxt | 0 | WWW.AMA-SA.ORG |
| IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearAmt | 0 | 4021 |
| IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearMinus1YearAmt | 0 | 7342 |
| IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearMinus2YearsAmt | 0 | 9283 |
| IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearMinus3YearsAmt | 0 | 8188 |
| IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearMinus4YearsAmt | 0 | 6007 |
| IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/TotalAmt | 0 | 34841 |
| IRS990ScheduleA/GrossInvestmentIncome509Grp/CurrentTaxYearAmt | 0 | 557 |
| IRS990ScheduleA/GrossInvestmentIncome509Grp/CurrentTaxYearMinus1YearAmt | 0 | 489 |
| IRS990ScheduleA/GrossInvestmentIncome509Grp/CurrentTaxYearMinus2YearsAmt | 0 | 235 |
| IRS990ScheduleA/GrossInvestmentIncome509Grp/CurrentTaxYearMinus3YearsAmt | 0 | 454 |
| IRS990ScheduleA/GrossInvestmentIncome509Grp/CurrentTaxYearMinus4YearsAmt | 0 | 2145 |
| IRS990ScheduleA/GrossInvestmentIncome509Grp/TotalAmt | 0 | 3880 |
| IRS990ScheduleA/GrossReceiptsAdmissionsGrp/CurrentTaxYearAmt | 0 | 22435 |
| IRS990ScheduleA/GrossReceiptsAdmissionsGrp/CurrentTaxYearMinus1YearAmt | 0 | 28268 |
| IRS990ScheduleA/GrossReceiptsAdmissionsGrp/CurrentTaxYearMinus2YearsAmt | 0 | 39833 |
| IRS990ScheduleA/GrossReceiptsAdmissionsGrp/CurrentTaxYearMinus3YearsAmt | 0 | 36062 |
| IRS990ScheduleA/GrossReceiptsAdmissionsGrp/CurrentTaxYearMinus4YearsAmt | 0 | 57082 |
| IRS990ScheduleA/GrossReceiptsAdmissionsGrp/TotalAmt | 0 | 183680 |
| IRS990ScheduleA/InvestmentIncomeAndUBTIGrp/CurrentTaxYearAmt | 0 | 557 |
| IRS990ScheduleA/InvestmentIncomeAndUBTIGrp/CurrentTaxYearMinus1YearAmt | 0 | 489 |
| IRS990ScheduleA/InvestmentIncomeAndUBTIGrp/CurrentTaxYearMinus2YearsAmt | 0 | 235 |
| IRS990ScheduleA/InvestmentIncomeAndUBTIGrp/CurrentTaxYearMinus3YearsAmt | 0 | 454 |
| IRS990ScheduleA/InvestmentIncomeAndUBTIGrp/CurrentTaxYearMinus4YearsAmt | 0 | 2145 |
| IRS990ScheduleA/InvestmentIncomeAndUBTIGrp/TotalAmt | 0 | 3880 |
| IRS990ScheduleA/InvestmentIncomeCYPct | 0 | 0.02000 |
| IRS990ScheduleA/InvestmentIncomePYPct | 0 | 0.02000 |
| IRS990ScheduleA/PubliclySupportedOrg509a2Ind | 0 | X |
| IRS990ScheduleA/PublicSupportCY509Pct | 0 | 0.98260 |
| IRS990ScheduleA/PublicSupportPY509Pct | 0 | 0.97620 |
| IRS990ScheduleA/PublicSupportTotal509Amt | 0 | 218521 |
| IRS990ScheduleA/ThirtyThrPctSuprtTestsCY509Ind | 0 | X |
| IRS990ScheduleA/Total509Grp/CurrentTaxYearAmt | 0 | 26456 |
| IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus1YearAmt | 0 | 35610 |
| IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus2YearsAmt | 0 | 49116 |
| IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus3YearsAmt | 0 | 44250 |
| IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus4YearsAmt | 0 | 63089 |
| IRS990ScheduleA/Total509Grp/TotalAmt | 0 | 218521 |
| IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearAmt | 0 | 27013 |
| IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus1YearAmt | 0 | 36099 |
| IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus2YearsAmt | 0 | 49351 |
| IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus3YearsAmt | 0 | 44704 |
| IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus4YearsAmt | 0 | 65234 |
| IRS990ScheduleA/TotalSupportCalendarYearGrp/TotalAmt | 0 | 222401 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 0 | MARKETING EXCELLENCE AWARDS TROPHIES AND AWARDS 734 SUPPLIES 618 MONTHLY MEETINGS TRAVEL FOR PRESENTERS 592 AUDIO VISUAL 325 SUPPLIES 93 COST OF GOODS SOLD 11,695 EXPENSES OFFICE 50 SOFTWARE FEES 826 TRAVEL -1,899 NATIONAL CONFERENCE 3,453 BOARD MEETINGS 320 SUBCOMMITTEE MEETINGS 155 LEADERSHIP SUMMIT 3,258 RETREAT 1,800 CREDIT CARD FEES 781 TOTAL 22,801 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 1 | THE MISSION IS TO BE THE EXPERT AND LEADING RESOURCE FOR PROFESSIONAL AND PERSONAL GROWTH FOR MARKETING PROFESSIONALS IN SOUTH CENTRAL TEXAS (SAN ANTONIO AND SURROUNDING AREA). |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 0 | FORM 990-EZ, PART I, LINE 16 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 1 | FORM 990-EZ, PART III |
| ReturnHeader/BuildTS | 0 | 2015-11-30 17:44:51Z |
| ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd | 0 | true |
| ReturnHeader/BusinessOfficerGrp/PersonNm | 0 | JESUS OMAR GALLEGOS |
| ReturnHeader/BusinessOfficerGrp/PersonTitleTxt | 0 | PRESIDENT |
| ReturnHeader/BusinessOfficerGrp/SignatureDt | 0 | 2014-11-13 |
| ReturnHeader/Filer/BusinessName/BusinessNameLine1 | 0 | AMERICAN MARKETING ASSOCIATION |
| ReturnHeader/Filer/BusinessName/BusinessNameLine2 | 0 | OF SAN ANTONIO |
| ReturnHeader/Filer/BusinessNameControlTxt | 0 | AMER |
| ReturnHeader/Filer/EIN | 0 | 742016232 |
| ReturnHeader/Filer/USAddress/AddressLine1 | 0 | PO BOX 460023 |
| ReturnHeader/Filer/USAddress/City | 0 | SAN ANTONIO |
| ReturnHeader/Filer/USAddress/State | 0 | TX |
| ReturnHeader/Filer/USAddress/ZIPCode | 0 | 782460023 |
| ReturnHeader/PreparerFirmGrp/PreparerFirmEIN | 0 | 208545285 |
| ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1 | 0 | MARK B LACKIE PC |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1 | 0 | 1003 BECKETT STE 104 |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/City | 0 | SAN ANTONIO |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/State | 0 | TX |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCode | 0 | 782131353 |
| ReturnHeader/PreparerPersonGrp/PhoneNum | 0 | 2102678077 |
| ReturnHeader/PreparerPersonGrp/PreparationDt | 0 | 2014-11-13 |
| ReturnHeader/PreparerPersonGrp/PreparerPersonNm | 0 | MARK B LACKIE CPA |
| ReturnHeader/ReturnTs | 0 | 2014-11-17T10:09:46-06:00 |
| ReturnHeader/ReturnTypeCd | 0 | 990EZ |
| ReturnHeader/TaxPeriodBeginDt | 0 | 2013-07-01 |
| ReturnHeader/TaxPeriodEndDt | 0 | 2014-06-30 |
| ReturnHeader/TaxYr | 0 | 2013 |