Civic Intelligence

Ctam Cable & Telecommunications

EIN 74-1862896 • 501(c)6 • Alexandria, VA

Profile

Ctam is a non-profit, non-commercial trade association that provides marketing knowledge and industry scale to help its members manage the future and drive business results today. This is accomplished through educational programs and events, research, publications, cooperative marketing efforts, and council activities to define and align across common industry issues.

2000 Duke Street 300Alexandria, VA 22314

www.ctam.com

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

67th percentile

0.34x

Higher debt load relative to assets than 67% of similar nonprofits.

501(c)6 • $5M-$10M nonprofits • Source year 2024

Liabilities / Revenue

69th percentile

0.48x

Higher debt load relative to revenue than 69% of similar nonprofits.

501(c)6 • $5M-$10M nonprofits • Source year 2024

Net Margin

60th percentile

7.7%

Higher net margin than 60% of similar nonprofits.

501(c)6 • $5M-$10M nonprofits • Source year 2024

Top Officer Pay

93rd percentile

$655,761

Higher top officer pay than 93% of similar nonprofits.

Top officer pay equals 13.3% of source-year revenue.

501(c)6 • $5M-$10M nonprofits • Source year 2024

Asset Growth

5th percentile

-20%

Faster asset growth than 5% of similar nonprofits.

501(c)6 • $5M-$10M nonprofits • Annualized from 2023 to 2024

Revenue Growth

79th percentile

17%

Faster revenue growth than 79% of similar nonprofits.

501(c)6 • $5M-$10M nonprofits • Annualized from 2023 to 2024

Assets

Down

$6,951,534

Down $1,684,861 (-20%) from 2023

Liabilities

Down

$2,347,376

Down $1,990,147 (-46%) from 2023

Net Assets

Up

$4,604,158

Up $305,286 (+7.1%) from 2023

Revenue

Up

$4,916,064

Up $701,494 (+17%) from 2023

Expenses

Up

$4,539,617

Up $388,404 (+9.4%) from 2023

Net Income

Up

$376,447

Up $313,090 (+494%) from 2023

Trend Graphs

Balance Sheet Trend

Grouped bars show assets, liabilities, and net assets across loaded filings.

$10M$5.0M$0Assets 2010: $5,397,473Liabilities 2010: $2,548,666Net Assets 2010: $2,848,8072010Assets 2011: $5,766,919Liabilities 2011: $3,182,769Net Assets 2011: $2,584,1502011Assets 2012: $5,397,609Liabilities 2012: $3,257,736Net Assets 2012: $2,139,8732012Assets 2013: $5,328,667Liabilities 2013: $3,018,376Net Assets 2013: $2,310,2912013Assets 2014: $5,287,424Liabilities 2014: $2,857,113Net Assets 2014: $2,430,3112014Assets 2015: $4,984,201Liabilities 2015: $2,510,235Net Assets 2015: $2,473,9662015Assets 2016: $5,380,261Liabilities 2016: $2,792,393Net Assets 2016: $2,587,8682016Assets 2017: $5,917,231Liabilities 2017: $2,867,584Net Assets 2017: $3,049,6472017Assets 2018: $5,751,588Liabilities 2018: $2,918,703Net Assets 2018: $2,832,8852018Assets 2019: $7,221,924Liabilities 2019: $3,961,564Net Assets 2019: $3,260,3602019Assets 2020: $7,386,075Liabilities 2020: $3,769,666Net Assets 2020: $3,616,4092020Assets 2021: $8,042,835Liabilities 2021: $3,830,136Net Assets 2021: $4,212,6992021Assets 2022: $7,933,776Liabilities 2022: $4,061,348Net Assets 2022: $3,872,4282022Assets 2023: $8,636,395Liabilities 2023: $4,337,523Net Assets 2023: $4,298,8722023Assets 2024: $6,951,534Liabilities 2024: $2,347,376Net Assets 2024: $4,604,1582024

Highlighted filing

2024

Assets$6,951,534
Liabilities$2,347,376
Net Assets$4,604,158

Operations Trend

Revenue, expenses, and net income by year, with the latest filing highlighted.

$8.0M$6.0M$4.0M$2.0M$0-$2.0MExpenses 2010: $6,934,3782010Expenses 2011: $7,270,2662011Expenses 2012: $6,911,3052012Revenue 2013: $5,266,661Expenses 2013: $5,207,677Net Income 2013: $58,9842013Revenue 2014: $4,921,473Expenses 2014: $4,627,338Net Income 2014: $294,1352014Revenue 2015: $4,660,350Expenses 2015: $4,492,667Net Income 2015: $167,6832015Revenue 2016: $4,106,594Expenses 2016: $4,145,663Net Income 2016: -$39,0692016Revenue 2017: $4,934,823Expenses 2017: $4,438,849Net Income 2017: $495,9742017Revenue 2018: $5,087,950Expenses 2018: $5,053,612Net Income 2018: $34,3382018Revenue 2019: $5,670,582Expenses 2019: $5,644,579Net Income 2019: $26,0032019Revenue 2020: $5,672,971Expenses 2020: $5,526,520Net Income 2020: $146,4512020Revenue 2021: $4,934,195Expenses 2021: $4,556,042Net Income 2021: $378,1532021Revenue 2022: $4,826,461Expenses 2022: $4,502,920Net Income 2022: $323,5412022Revenue 2023: $4,214,570Expenses 2023: $4,151,213Net Income 2023: $63,3572023Revenue 2024: $4,916,064Expenses 2024: $4,539,617Net Income 2024: $376,4472024

Highlighted filing

2024

Revenue$4,916,064
Expenses$4,539,617
Net Income$376,447

Filings

Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$6.95$2.35$4.60$4.92$4.54$0.38
2023XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$8.64$4.34$4.30$4.21$4.15$0.06
2022Facts available. Structured filing facts are available, but richer extracted sections are limited.$7.93$4.06$3.87$4.83$4.50$0.32
2021Facts available. Structured filing facts are available, but richer extracted sections are limited.$8.04$3.83$4.21$4.93$4.56$0.38
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$7.39$3.77$3.62$5.67$5.53$0.15
2019Facts available. Structured filing facts are available, but richer extracted sections are limited.$7.22$3.96$3.26$5.67$5.64$0.03
2018XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$5.75$2.92$2.83$5.09$5.05$0.03
2017XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$5.92$2.87$3.05$4.93$4.44$0.50
2016Facts available. Structured filing facts are available, but richer extracted sections are limited.$5.38$2.79$2.59$4.11$4.15$0.04
2015XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$4.98$2.51$2.47$4.66$4.49$0.17
2014Detailed filing. Detailed filing data is available for this year.$5.29$2.86$2.43$4.92$4.63$0.29
2013XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$5.33$3.02$2.31$5.27$5.21$0.06
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$5.40$3.26$2.14$6.91
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$5.77$3.18$2.58$7.27
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$5.40$2.55$2.85$6.93
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Aug 4, 2025
Return Version
2024v5.2
Gross Receipts
$5,806,653
Mission and Program Overview

Mission

We direct collaborative marketing and communications initiatives so our members can achieve greater success by working together, and ultimately better serve the millions of people they engage every day.

Balance Sheet Detail
LineBeginningEndChange
Assets
Investments in Publicly Traded Securities$4,490,419$4,687,281▲ $196,862
Accounts Receivable$367,477$315,357▼ $52,120
Savings and Temporary Cash Investments$265,615$226,661▼ $38,954
Prepaid Expenses and Deferred Charges$204,074$81,273▼ $122,801
Land, Buildings, and Equipment, Net$104,146$39,132▼ $65,014
Cash and Non-Interest-Bearing Accounts$520$520→ $0
Total Assets$8,636,395$6,951,534▼ $1,684,861
Other Assets Total$3,204,144$1,601,310▼ $1,602,834
Liabilities
Other Liabilities$2,830,440$1,139,048▼ $1,691,392
Accounts Payable and Accrued Expenses$887,635$772,752▼ $114,883
Deferred Revenue$619,448$435,576▼ $183,872
Total Liabilities$4,337,523$2,347,376▼ $1,990,147
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$4,298,872$4,604,158▲ $305,286
Total Net Assets Fund Balance$4,298,872$4,604,158▲ $305,286
Total Liabilities and Net Assets / Fund Balance$8,636,395$6,951,534▼ $1,684,861

Asset Categories

AssetBook ValueDepreciationBasis
Leasehold Improvements$30,764$811,268$842,032
Equipment$8,368$396,434$404,802
Other Assets Org$30,527--
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
Vicki LinsPresident and CEOFT$475,550$160,537$636,087
Mark SnowSVP & GM Consumer MarketingFT$280,448$104,683$385,131
Ken LeonardoSVP MarketingFT$253,343$113,113$366,456
Zell MurphySVP, Finance & AdministrationFT$254,987$87,705$342,692
Deepa VenkataramanVP Consumer MarketingFT$192,424$61,272$253,696
Sloane StegenSr Director, Digital MarketingFT$159,553$55,658$215,211
Mary ShawVP Communications & Strategic AllliancesFT$181,053$25,014$206,067
Mary ShawVP Communications & Strategic Alllia-$144,419$61,648$206,067
Dana Fragnoli-PiteoSr Director Business MarketingFT$139,747$48,361$188,108
Ariane GuardarramusSr Director, Marketing Ops & Client ServicesFT$153,588$12,303$165,891
Ariane GuardarramusSr Director, Marketing Ops & Client-$133,818$32,073$165,891
Olga SlabkovskaSr Director FinanceFT$116,304$44,593$160,897

Board Members and Trustees

NameTitle
Deena DemasiChair
Jason WichtChair
Kelly KaneVice-Chair
Anju AhujaDirector
Cameron BlanchardDirector
David McNaughtonDirector
Jessica FangDirector
Jim MaiellaDirector
Lori LeBasDirector
Melissa TolchinDirector
Mike ParkerDirector
Richard ShirleyDirector
Roy ChoDirector
Todd HoyDirector
Sharon PetersSecretary
Mark LawsonTreasurer

Highest Paid Contractors

ContractorServicesLocationCompensation
TK Interactive LLCDigital Media ContentPO Box 1743, Mount Laurel, NJ 08054$117,400
Momentize LLCDigital Measurement & Monitoring4669 Zinc Drive, Woodbury, MN 55129$109,250
Revenue and Support

Revenue Composition

Contributions and Grants
$0
Program Service Revenue
$4,268,739
Investment Income
$505,227
Other Revenue
$142,098
Change in Net Assets
$376,447

Audited Revenue Reconciliation

Revenue per Audited Statements
$4,896,477
Revenue Not Reported on Financial Statements
$19,587
Revenue Not Reported on Form 990
$2,482,397
Other Revenue Adjustments
$-247
Total Revenue per Audited Statements
$7,378,874
Total Revenue per Form 990
$4,916,064
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$2,519,758
Other Expenses$2,019,859
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Current Officers, Directors, Trustees, and Key Employees---$1,984,062
Conferences and Meetings---$737,549
Advertising---$680,052
Other Salaries and Wages---$323,656
Fees for Services Other---$176,207
Payroll Taxes---$113,045
Office Expenses---$89,939
Occupancy---$86,929
Other Employee Benefits---$83,112
Depreciation Depletion---$66,967
Information Technology---$61,200
Insurance---$41,174
Travel---$31,419
Fees for Services Accounting---$22,260
Fees for Service Investment Mgmnt Fees---$19,834
Pension Plan Contributions---$15,883
Other Expenses---$1,913
Total Functional Expenses$0$0$0$4,539,617

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Audited Statements$7,073,591
Total Expenses per Form 990$4,539,617
Expenses per Audited Statements$4,519,783
Expenses Not Reported on Form 990$2,553,808
Expenses Not Reported on Financial Statements$19,834
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
In-house lobbying only
Yes
Subject to proxy tax
Yes
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Deferred compensation liabilities$937,588
Lease liabilities- operating lease$201,460
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
Yes
Key decisions subject to board approval
Yes
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, line 1A

The members of the Board of Directors who are also officers of the Corporation, plus additional members of the Board as appointed by the Chair and approved by the Board, shall constitute an Executive Committee. When the Board of Directors is not in session, the Executive Committee shall exercise the power of the Board, with the exception of any matters which are required to be submitted to the members for their approval.The members of the Board of Directors who are also officers of the Corporation, plus additional members of the Board as appointed by the Chair and approved by the Board, shall constitute an Executive Committee. When the Board of Directors is not in session, the Executive Committee shall exercise the power of the Board, with the exception of any matters which are required to be submitted to the members for their approval.

Form 990, Part VI, Section A, line 6

Membership in the Corporation shall be divided into the following classifications for annual membership dues or for the election of Directors or for such other purposes as the Bylaws of the Corporation may prescribe: (a) Regular membership in the Corporation shall be open to any firm engaged in the management or marketing, or communications areas of the cable industry, including multisystem operators ("MSO's") and systems, content providers, industry associations, and suppliers of equipment and services to cable, but not including direct broadcast satellite, incumbent local exchange carriers as of July 1, 2005, electric utilities or municipally-owned cable systems and subsidiaries and affiliates of the foregoing. Regular members have the right to vote on amendments to the Bylaws, as well as any other proposed actions submitted to the membership by the Board; voting shall be exercised through members' authorized representatives. Cable company regular members each have one vote. Content provider regular members and supplier members each have one vote. Each member firm eligible to vote shall designate one authorized representative to take action on its behalf. The Corporation shall keep an official record of all authorized representatives, and a member firm must provide written notice to the Corporation to change its authorized representative. (b) Honorary membership may be conferred by the Board of Directors upon any outstanding person who, in the opinion of the Board of Directors, has contributed to the success of this Corporation and/or the well-being of the profession, or who has received recognition and reflected the same in the interest of the profession. Honorary members shall not be required to pay dues, nor shall they have a vote. (c) Academic membership shall be open to students in the field of communications. Students may be charged a nominal fee for academic membership, and shall not have a vote, but may participate in meetings or other activities of the Corporation.

Form 990, Part VI, Section A, line 7B

Regular members have the right to vote on amendments to the Bylaws, as well as any other proposed actions submitted to the membership by the Board; voting shall be exercised through members' authorized representatives. Cable company regular members each have one vote. Content provider regular members and supplier members each have one vote. Each member firm eligible to vote shall designate one authorized representative to take action on its behalf.

Form 990, Part VI, Section B, line 11B

A copy of the Form 990 is distributed to all Audit Committee members and Board Executive Committee members for review prior to filing. A period of time prior to filing is provided for comments and questions.

Form 990, Part VI, Section B, line 12C

Process for Board: Annually, the President (or the President's designee) shall send to CTAM's board members a copy of a Conflict of Interest Questionnaire which shall be completed and returned to him/her. Following her review, the President shall submit a confidential report to the Executive Committee concerning any interests of board members that might represent a potential conflict of interest. The issue may be addressed by the Executive Committee to determine whether any one or more of the following actions are warranted: 1) no action required; 2) full disclosure to the board; 3) Executive Committee and/or full board determination of whether additional action is warranted. New board members shall participate in a similar procedure immediately upon assumption of his or her service. Process for Key Employees: annually, the President (or the President's designee) shall send to key staff members or employees a copy of a Conflict of Interest Questionnaire which shall be completed and returned to him/her. The President shall review each questionnaire to determine whether or not potential conflicts exist. If the President does determine that a conflict does exist, he or she will determine the appropriate corrective action to address the conflict up to and including potential termination of employment.

Form 990, Part VI, Section B, line 15

For the CEO, compensation is reviewed and determined by the CTAM Executive Committee with input from legal counsel, and, if necessary, from third-party compensation specialists. The process does include review of comparability data and substantiation of the decision. For all Vice-Presidents, compensation is reviewed and determined by the President/CEO on an annual basis. For the director level employees, compensation is reviewed and recommended by Supervising VP and approved by President/CEO. This process may include review of comparability data and does require substantiation of the decision.

Form 990, Part VI, Section C, line 19

The organization's governing documents, conflict of interest policy, and financial statements are made available to the public upon request.

Filing and Contact Details

Filer

Filer Name
CTAM Cable & Telecommunications
EIN
74-1862896
Phone
3014858900
Address
2000 Duke Street 300, Alexandria, VA 22314
Doing Business As
Ctam

Signing Officer

Name
Zell Murphy
Title
SVP, Finance & Administration
Phone
3014858900
Signed
2025-08-04
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Vicki Lins
Formed
1976
Legal Domicile
Dc
Voting Board Members
17
Independent Board Members
16
Employees
21
Volunteers
60

Preparer

Firm
Rogers & Company PLLC
Address
8300 Boone Boulevard Suite 600, Vienna, VA 22182
Preparer
Lori A Collingsworth
Phone
7038930300
Supplemental Narrative

Additional Explanations

Form 990, Part XII, Line 2C:

The audit oversight process has not changed from the prior year.

Financial Statement Notes

Part X, Line 2:

Management has evaluated the Organization's tax positions and concluded that the Organization's consolidated financial statements do not include any uncertain tax positions.

Part XI, Line 2D - Other Adjustments:

Consolidated revenue from CTAM MSO Marketing Corp 1,695,291. Consolidated revenue from CTAM Leadshare Corp 858,267.

Part XI, Line 4B - Other Adjustments:

Equity in income of subsidiaries -247.

Part XII, Line 2D - Other Adjustments:

Consolidated expenses from CTAM MSO Marketing Corp 1,694,949. Consolidated expenses from CTAM Leadshare Corp 858,859.

Raw XML AppendixShowing 400 of 848 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Form990PartVIISectionAGrp/PersonNm1Jason Wicht
IRS990/Form990PartVIISectionAGrp/PersonNm2Kelly Kane
IRS990/Form990PartVIISectionAGrp/PersonNm3Mark Lawson
IRS990/Form990PartVIISectionAGrp/PersonNm4Sharon Peters
IRS990/Form990PartVIISectionAGrp/PersonNm5Anju Ahuja
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IRS990/Form990PartVIISectionAGrp/PersonNm14Mike Parker
IRS990/Form990PartVIISectionAGrp/PersonNm15Richard Shirley
IRS990/Form990PartVIISectionAGrp/PersonNm16Melissa Tolchin
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IRS990/Form990PartVIISectionAGrp/PersonNm18Ken Leonardo
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IRS990/Form990PartVIISectionAGrp/TitleTxt0President and CEO
IRS990/Form990PartVIISectionAGrp/TitleTxt1Chair
IRS990/Form990PartVIISectionAGrp/TitleTxt2Vice-Chair
IRS990/Form990PartVIISectionAGrp/TitleTxt3Treasurer
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IRS990/Form990PartVIISectionAGrp/TitleTxt16Director
IRS990/Form990PartVIISectionAGrp/TitleTxt17SVP, Finance & Administration
IRS990/Form990PartVIISectionAGrp/TitleTxt18SVP Marketing
IRS990/Form990PartVIISectionAGrp/TitleTxt19SVP & GM Consumer Marketing
IRS990/Form990PartVIISectionAGrp/TitleTxt20VP Consumer Marketing
IRS990/Form990PartVIISectionAGrp/TitleTxt21Sr Director Business Marketing
IRS990/Form990PartVIISectionAGrp/TitleTxt22Sr Director, Marketing Ops & Client Services
IRS990/Form990PartVIISectionAGrp/TitleTxt23VP Communications & Strategic Allliances
IRS990/Form990PartVIISectionAGrp/TitleTxt24Sr Director Finance
IRS990/Form990PartVIISectionAGrp/TitleTxt25Sr Director, Digital Marketing
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