Liabilities / Assets
67th percentile
Higher debt load relative to assets than 67% of similar nonprofits.
EIN 74-1862896 • 501(c)6 • Alexandria, VA
Profile
Ctam is a non-profit, non-commercial trade association that provides marketing knowledge and industry scale to help its members manage the future and drive business results today. This is accomplished through educational programs and events, research, publications, cooperative marketing efforts, and council activities to define and align across common industry issues.
Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.
Liabilities / Assets
67th percentile
Higher debt load relative to assets than 67% of similar nonprofits.
Liabilities / Revenue
69th percentile
Higher debt load relative to revenue than 69% of similar nonprofits.
Net Margin
60th percentile
Higher net margin than 60% of similar nonprofits.
Top Officer Pay
93rd percentile
Higher top officer pay than 93% of similar nonprofits.
Top officer pay equals 13.3% of source-year revenue.
Asset Growth
5th percentile
Faster asset growth than 5% of similar nonprofits.
Revenue Growth
79th percentile
Faster revenue growth than 79% of similar nonprofits.
Assets
Down$6,951,534
Down $1,684,861 (-20%) from 2023
Liabilities
Down$2,347,376
Down $1,990,147 (-46%) from 2023
Net Assets
Up$4,604,158
Up $305,286 (+7.1%) from 2023
Revenue
Up$4,916,064
Up $701,494 (+17%) from 2023
Expenses
Up$4,539,617
Up $388,404 (+9.4%) from 2023
Net Income
Up$376,447
Up $313,090 (+494%) from 2023
Most recent year
2024 • Form 990Facts available. Structured filing facts are available, but richer extracted sections are limited.
We direct collaborative marketing and communications initiatives so our members can achieve greater success by working together, and ultimately better serve the millions of people they engage every day.
| Line | Beginning | End | Change |
|---|---|---|---|
| Assets | |||
| Investments in Publicly Traded Securities | $4,490,419 | $4,687,281 | ▲ $196,862 |
| Accounts Receivable | $367,477 | $315,357 | ▼ $52,120 |
| Savings and Temporary Cash Investments | $265,615 | $226,661 | ▼ $38,954 |
| Prepaid Expenses and Deferred Charges | $204,074 | $81,273 | ▼ $122,801 |
| Land, Buildings, and Equipment, Net | $104,146 | $39,132 | ▼ $65,014 |
| Cash and Non-Interest-Bearing Accounts | $520 | $520 | → $0 |
| Total Assets | $8,636,395 | $6,951,534 | ▼ $1,684,861 |
| Other Assets Total | $3,204,144 | $1,601,310 | ▼ $1,602,834 |
| Liabilities | |||
| Other Liabilities | $2,830,440 | $1,139,048 | ▼ $1,691,392 |
| Accounts Payable and Accrued Expenses | $887,635 | $772,752 | ▼ $114,883 |
| Deferred Revenue | $619,448 | $435,576 | ▼ $183,872 |
| Total Liabilities | $4,337,523 | $2,347,376 | ▼ $1,990,147 |
| Net Assets / Fund Balance | |||
| Net Assets Without Donor Restrictions | $4,298,872 | $4,604,158 | ▲ $305,286 |
| Total Net Assets Fund Balance | $4,298,872 | $4,604,158 | ▲ $305,286 |
| Total Liabilities and Net Assets / Fund Balance | $8,636,395 | $6,951,534 | ▼ $1,684,861 |
| Asset | Book Value | Depreciation | Basis |
|---|---|---|---|
| Leasehold Improvements | $30,764 | $811,268 | $842,032 |
| Equipment | $8,368 | $396,434 | $404,802 |
| Other Assets Org | $30,527 | - | - |
| Name | Title | Full / Part Time | Base | Other | Total |
|---|---|---|---|---|---|
| Vicki Lins | President and CEO | FT | $475,550 | $160,537 | $636,087 |
| Mark Snow | SVP & GM Consumer Marketing | FT | $280,448 | $104,683 | $385,131 |
| Ken Leonardo | SVP Marketing | FT | $253,343 | $113,113 | $366,456 |
| Zell Murphy | SVP, Finance & Administration | FT | $254,987 | $87,705 | $342,692 |
| Deepa Venkataraman | VP Consumer Marketing | FT | $192,424 | $61,272 | $253,696 |
| Sloane Stegen | Sr Director, Digital Marketing | FT | $159,553 | $55,658 | $215,211 |
| Mary Shaw | VP Communications & Strategic Allliances | FT | $181,053 | $25,014 | $206,067 |
| Mary Shaw | VP Communications & Strategic Alllia | - | $144,419 | $61,648 | $206,067 |
| Dana Fragnoli-Piteo | Sr Director Business Marketing | FT | $139,747 | $48,361 | $188,108 |
| Ariane Guardarramus | Sr Director, Marketing Ops & Client Services | FT | $153,588 | $12,303 | $165,891 |
| Ariane Guardarramus | Sr Director, Marketing Ops & Client | - | $133,818 | $32,073 | $165,891 |
| Olga Slabkovska | Sr Director Finance | FT | $116,304 | $44,593 | $160,897 |
| Name | Title |
|---|---|
| Deena Demasi | Chair |
| Jason Wicht | Chair |
| Kelly Kane | Vice-Chair |
| Anju Ahuja | Director |
| Cameron Blanchard | Director |
| David McNaughton | Director |
| Jessica Fang | Director |
| Jim Maiella | Director |
| Lori LeBas | Director |
| Melissa Tolchin | Director |
| Mike Parker | Director |
| Richard Shirley | Director |
| Roy Cho | Director |
| Todd Hoy | Director |
| Sharon Peters | Secretary |
| Mark Lawson | Treasurer |
| Contractor | Services | Location | Compensation |
|---|---|---|---|
| TK Interactive LLC | Digital Media Content | PO Box 1743, Mount Laurel, NJ 08054 | $117,400 |
| Momentize LLC | Digital Measurement & Monitoring | 4669 Zinc Drive, Woodbury, MN 55129 | $109,250 |
| Line Item | Amount |
|---|---|
| Salaries, Compensation, and Employee Benefits | $2,519,758 |
| Other Expenses | $2,019,859 |
| Grants and Similar Amounts Paid | $0 |
| Professional Fundraising Fees | $0 |
| Total Fundraising Expense | $0 |
| Line Item | Program | Management | Fundraising | Total |
|---|---|---|---|---|
| Current Officers, Directors, Trustees, and Key Employees | - | - | - | $1,984,062 |
| Conferences and Meetings | - | - | - | $737,549 |
| Advertising | - | - | - | $680,052 |
| Other Salaries and Wages | - | - | - | $323,656 |
| Fees for Services Other | - | - | - | $176,207 |
| Payroll Taxes | - | - | - | $113,045 |
| Office Expenses | - | - | - | $89,939 |
| Occupancy | - | - | - | $86,929 |
| Other Employee Benefits | - | - | - | $83,112 |
| Depreciation Depletion | - | - | - | $66,967 |
| Information Technology | - | - | - | $61,200 |
| Insurance | - | - | - | $41,174 |
| Travel | - | - | - | $31,419 |
| Fees for Services Accounting | - | - | - | $22,260 |
| Fees for Service Investment Mgmnt Fees | - | - | - | $19,834 |
| Pension Plan Contributions | - | - | - | $15,883 |
| Other Expenses | - | - | - | $1,913 |
| Total Functional Expenses | $0 | $0 | $0 | $4,539,617 |
| Line Item | Amount |
|---|---|
| Total Expenses per Audited Statements | $7,073,591 |
| Total Expenses per Form 990 | $4,539,617 |
| Expenses per Audited Statements | $4,519,783 |
| Expenses Not Reported on Form 990 | $2,553,808 |
| Expenses Not Reported on Financial Statements | $19,834 |
| Line Item | Amount |
|---|---|
| Professional Fundraising Fees | $0 |
| Liability | Amount |
|---|---|
| Deferred compensation liabilities | $937,588 |
| Lease liabilities- operating lease | $201,460 |
“The members of the Board of Directors who are also officers of the Corporation, plus additional members of the Board as appointed by the Chair and approved by the Board, shall constitute an Executive Committee. When the Board of Directors is not in session, the Executive Committee shall exercise the power of the Board, with the exception of any matters which are required to be submitted to the members for their approval.The members of the Board of Directors who are also officers of the Corporation, plus additional members of the Board as appointed by the Chair and approved by the Board, shall constitute an Executive Committee. When the Board of Directors is not in session, the Executive Committee shall exercise the power of the Board, with the exception of any matters which are required to be submitted to the members for their approval.”
“Membership in the Corporation shall be divided into the following classifications for annual membership dues or for the election of Directors or for such other purposes as the Bylaws of the Corporation may prescribe: (a) Regular membership in the Corporation shall be open to any firm engaged in the management or marketing, or communications areas of the cable industry, including multisystem operators ("MSO's") and systems, content providers, industry associations, and suppliers of equipment and services to cable, but not including direct broadcast satellite, incumbent local exchange carriers as of July 1, 2005, electric utilities or municipally-owned cable systems and subsidiaries and affiliates of the foregoing. Regular members have the right to vote on amendments to the Bylaws, as well as any other proposed actions submitted to the membership by the Board; voting shall be exercised through members' authorized representatives. Cable company regular members each have one vote. Content provider regular members and supplier members each have one vote. Each member firm eligible to vote shall designate one authorized representative to take action on its behalf. The Corporation shall keep an official record of all authorized representatives, and a member firm must provide written notice to the Corporation to change its authorized representative. (b) Honorary membership may be conferred by the Board of Directors upon any outstanding person who, in the opinion of the Board of Directors, has contributed to the success of this Corporation and/or the well-being of the profession, or who has received recognition and reflected the same in the interest of the profession. Honorary members shall not be required to pay dues, nor shall they have a vote. (c) Academic membership shall be open to students in the field of communications. Students may be charged a nominal fee for academic membership, and shall not have a vote, but may participate in meetings or other activities of the Corporation.”
“Regular members have the right to vote on amendments to the Bylaws, as well as any other proposed actions submitted to the membership by the Board; voting shall be exercised through members' authorized representatives. Cable company regular members each have one vote. Content provider regular members and supplier members each have one vote. Each member firm eligible to vote shall designate one authorized representative to take action on its behalf.”
“A copy of the Form 990 is distributed to all Audit Committee members and Board Executive Committee members for review prior to filing. A period of time prior to filing is provided for comments and questions.”
“Process for Board: Annually, the President (or the President's designee) shall send to CTAM's board members a copy of a Conflict of Interest Questionnaire which shall be completed and returned to him/her. Following her review, the President shall submit a confidential report to the Executive Committee concerning any interests of board members that might represent a potential conflict of interest. The issue may be addressed by the Executive Committee to determine whether any one or more of the following actions are warranted: 1) no action required; 2) full disclosure to the board; 3) Executive Committee and/or full board determination of whether additional action is warranted. New board members shall participate in a similar procedure immediately upon assumption of his or her service. Process for Key Employees: annually, the President (or the President's designee) shall send to key staff members or employees a copy of a Conflict of Interest Questionnaire which shall be completed and returned to him/her. The President shall review each questionnaire to determine whether or not potential conflicts exist. If the President does determine that a conflict does exist, he or she will determine the appropriate corrective action to address the conflict up to and including potential termination of employment.”
“For the CEO, compensation is reviewed and determined by the CTAM Executive Committee with input from legal counsel, and, if necessary, from third-party compensation specialists. The process does include review of comparability data and substantiation of the decision. For all Vice-Presidents, compensation is reviewed and determined by the President/CEO on an annual basis. For the director level employees, compensation is reviewed and recommended by Supervising VP and approved by President/CEO. This process may include review of comparability data and does require substantiation of the decision.”
“The organization's governing documents, conflict of interest policy, and financial statements are made available to the public upon request.”
“The audit oversight process has not changed from the prior year.”
“Management has evaluated the Organization's tax positions and concluded that the Organization's consolidated financial statements do not include any uncertain tax positions.”
“Consolidated revenue from CTAM MSO Marketing Corp 1,695,291. Consolidated revenue from CTAM Leadshare Corp 858,267.”
“Equity in income of subsidiaries -247.”
“Consolidated expenses from CTAM MSO Marketing Corp 1,694,949. Consolidated expenses from CTAM Leadshare Corp 858,859.”
This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
| Path | # | Value |
|---|---|---|
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| IRS990/AccountsReceivableGrp/BOYAmt | 0 | 367477 |
| IRS990/AccountsReceivableGrp/EOYAmt | 0 | 315357 |
| IRS990/ActivitiesConductedPrtshpInd | 0 | 0 |
| IRS990/ActivityOrMissionDesc | 0 | We direct collaborative marketing and communications initiatives so our members can achieve greater success by working together, and ultimately better serve the millions of people they engage every day. |
| IRS990/AddressChangeInd | 0 | X |
| IRS990/AdvertisingGrp/TotalAmt | 0 | 680052 |
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| IRS990/BooksInCareOfDetail/USAddress/AddressLine1Txt | 0 | 2000 Duke Street Suite 300 |
| IRS990/BooksInCareOfDetail/USAddress/CityNm | 0 | Alexandria |
| IRS990/BooksInCareOfDetail/USAddress/StateAbbreviationCd | 0 | VA |
| IRS990/BooksInCareOfDetail/USAddress/ZIPCd | 0 | 22314 |
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| IRS990/CashNonInterestBearingGrp/EOYAmt | 0 | 520 |
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| IRS990/ConservationEasementsInd | 0 | 0 |
| IRS990/ConsolidatedAuditFinclStmtInd | 0 | 1 |
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| IRS990/ContractorCompensationGrp/CompensationAmt | 1 | 109250 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt | 0 | PO Box 1743 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt | 1 | 4669 Zinc Drive |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/CityNm | 0 | Mount Laurel |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/CityNm | 1 | Woodbury |
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| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/StateAbbreviationCd | 1 | MN |
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| IRS990/ContractorCompensationGrp/ServicesDesc | 1 | Digital Measurement & Monitoring |
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| IRS990/DeductibleNonCashContriInd | 0 | 0 |
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| IRS990/DeferredRevenueGrp/EOYAmt | 0 | 435576 |
| IRS990/DelegationOfMgmtDutiesInd | 0 | 0 |
| IRS990/DepreciationDepletionGrp/TotalAmt | 0 | 66967 |
| IRS990/Desc | 0 | Piracy and Password Sharing: The goal of this large-scale project is to develop and implement a comprehensive communications framework to educate key audiences on the impact of content piracy and password sharing in order to mitigate financial impact to the media and entertainment industry. |
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| IRS990/FamilyOrBusinessRlnInd | 0 | 0 |
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| IRS990/FeesForSrvcInvstMgmntFeesGrp/TotalAmt | 0 | 19834 |
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| IRS990/Form990PartVIISectionAGrp/KeyEmployeeInd | 1 | X |
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| IRS990/Form990PartVIISectionAGrp/OfficerInd | 6 | X |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 0 | 45841 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 1 | 0 |
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| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 13 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 14 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 15 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 16 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 17 | 27442 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 18 | 43667 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 19 | 37249 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 20 | 23918 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 21 | 28737 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 22 | 12303 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 23 | 25014 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 24 | 27735 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 25 | 32392 |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 0 | Vicki Lins |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 1 | Jason Wicht |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 2 | Kelly Kane |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 3 | Mark Lawson |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 4 | Sharon Peters |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 5 | Anju Ahuja |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 6 | Cameron Blanchard |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 7 | Roy Cho |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 8 | Deena Demasi |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 9 | Jessica Fang |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 10 | Todd Hoy |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 11 | Lori LeBas |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 12 | Jim Maiella |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 13 | David McNaughton |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 14 | Mike Parker |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 15 | Richard Shirley |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 16 | Melissa Tolchin |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 17 | Zell Murphy |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 18 | Ken Leonardo |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 19 | Mark Snow |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 20 | Deepa Venkataraman |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 21 | Dana Fragnoli-Piteo |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 22 | Ariane Guardarramus |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 23 | Mary Shaw |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 24 | Olga Slabkovska |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 25 | Sloane Stegen |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 0 | 591622 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 13 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 14 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 15 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 16 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 17 | 316331 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 18 | 322789 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 19 | 347882 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 20 | 229778 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 21 | 159371 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 22 | 153588 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 23 | 181053 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 24 | 133162 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 25 | 182819 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 0 | 18298 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 13 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 14 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 15 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 16 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 17 | 12975 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 18 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 19 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 20 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 21 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 22 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 23 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 24 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 25 | 0 |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 0 | President and CEO |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 1 | Chair |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 2 | Vice-Chair |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 3 | Treasurer |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 4 | Secretary |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 5 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 6 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 7 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 8 | Chair |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 9 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 10 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 11 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 12 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 13 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 14 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 15 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 16 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 17 | SVP, Finance & Administration |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 18 | SVP Marketing |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 19 | SVP & GM Consumer Marketing |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 20 | VP Consumer Marketing |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 21 | Sr Director Business Marketing |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 22 | Sr Director, Marketing Ops & Client Services |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 23 | VP Communications & Strategic Allliances |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 24 | Sr Director Finance |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 25 | Sr Director, Digital Marketing |
| IRS990/Form990ProvidedToGvrnBodyInd | 0 | 1 |
| IRS990/FormationYr | 0 | 1976 |
| IRS990/FormerOfcrEmployeesListedInd | 0 | 0 |
| IRS990/FSAuditedBasisGrp/ConsolidatedBasisFinclStmtInd | 0 | X |
| IRS990/FSAuditedInd | 0 | 1 |
| IRS990/FundraisingActivitiesInd | 0 | 0 |
| IRS990/GainOrLossGrp/SecuritiesAmt | 0 | 353710 |
| IRS990/GamingActivitiesInd | 0 | 0 |
| IRS990/GoverningBodyVotingMembersCnt | 0 | 17 |
| IRS990/GrantsToIndividualsInd | 0 | 0 |
| IRS990/GrantsToOrganizationsInd | 0 | 0 |
| IRS990/GrantToRelatedPersonInd | 0 | 0 |
| IRS990/GrossAmountSalesAssetsGrp/SecuritiesAmt | 0 | 1244299 |
| IRS990/GrossReceiptsAmt | 0 | 5806653 |
| IRS990/GrossRentsGrp/RealAmt | 0 | 55000 |
| IRS990/GroupReturnForAffiliatesInd | 0 | 0 |
| IRS990/IncludeFIN48FootnoteInd | 0 | 1 |
| IRS990/IndependentAuditFinclStmtInd | 0 | 0 |
| IRS990/IndependentVotingMemberCnt | 0 | 16 |
| IRS990/IndivRcvdGreaterThan100KCnt | 0 | 14 |
| IRS990/IndoorTanningServicesInd | 0 | 0 |
| IRS990/InfoInScheduleOPartIIIInd | 0 | X |
| IRS990/InfoInScheduleOPartVIInd | 0 | X |
| IRS990/InfoInScheduleOPartXIIInd | 0 | X |
| IRS990/InformationTechnologyGrp/TotalAmt | 0 | 61200 |
| IRS990/InsuranceGrp/TotalAmt | 0 | 41174 |
| IRS990/InvestmentIncomeGrp/ExclusionAmt | 0 | 151517 |
| IRS990/InvestmentIncomeGrp/TotalRevenueColumnAmt | 0 | 151517 |
| IRS990/InvestmentInJointVentureInd | 0 | 0 |
| IRS990/InvestmentsPubTradedSecGrp/BOYAmt | 0 | 4490419 |
| IRS990/InvestmentsPubTradedSecGrp/EOYAmt | 0 | 4687281 |
| IRS990/IRPDocumentCnt | 0 | 20 |
| IRS990/IRPDocumentW2GCnt | 0 | 0 |
| IRS990/LandBldgEquipAccumDeprecAmt | 0 | 1207702 |
| IRS990/LandBldgEquipBasisNetGrp/BOYAmt | 0 | 104146 |
| IRS990/LandBldgEquipBasisNetGrp/EOYAmt | 0 | 39132 |
| IRS990/LandBldgEquipCostOrOtherBssAmt | 0 | 1246834 |
| IRS990/LegalDomicileStateCd | 0 | DC |
| IRS990/LessCostOthBasisSalesExpnssGrp/SecuritiesAmt | 0 | 890589 |
| IRS990/LessRentalExpensesGrp/RealAmt | 0 | 0 |
| IRS990/LoanOutstandingInd | 0 | 0 |
| IRS990/LocalChaptersInd | 0 | 1 |
| IRS990/MaterialDiversionOrMisuseInd | 0 | 0 |
| IRS990/MembersOrStockholdersInd | 0 | 1 |
| IRS990/MethodOfAccountingAccrualInd | 0 | X |
| IRS990/MinutesOfCommitteesInd | 0 | 1 |
| IRS990/MinutesOfGoverningBodyInd | 0 | 1 |
| IRS990/MissionDesc | 0 | We direct collaborative marketing and communications initiatives so our members can achieve greater success by working together, and ultimately better serve the millions of people they engage every day. |
| IRS990/MoreThan5000KToIndividualsInd | 0 | 0 |
| IRS990/MoreThan5000KToOrgInd | 0 | 0 |
| IRS990/NetAssetsOrFundBalancesBOYAmt | 0 | 4298872 |
| IRS990/NetAssetsOrFundBalancesEOYAmt | 0 | 4604158 |
| IRS990/NetGainOrLossInvestmentsGrp/ExclusionAmt | 0 | 353710 |
| IRS990/NetGainOrLossInvestmentsGrp/TotalRevenueColumnAmt | 0 | 353710 |
| IRS990/NetRentalIncomeOrLossGrp/ExclusionAmt | 0 | 55000 |
| IRS990/NetRentalIncomeOrLossGrp/TotalRevenueColumnAmt | 0 | 55000 |
| IRS990/NetUnrelatedBusTxblIncmAmt | 0 | 0 |
| IRS990/NetUnrlzdGainsLossesInvstAmt | 0 | -71161 |
| IRS990/NoDonorRestrictionNetAssetsGrp/BOYAmt | 0 | 4298872 |
| IRS990/NoDonorRestrictionNetAssetsGrp/EOYAmt | 0 | 4604158 |
| IRS990/NondeductibleContributionsInd | 0 | 1 |
| IRS990/NondeductibleContriDisclInd | 0 | 1 |
| IRS990/OccupancyGrp/TotalAmt | 0 | 86929 |
| IRS990/OfficeExpensesGrp/TotalAmt | 0 | 89939 |
| IRS990/OfficerMailingAddressInd | 0 | 0 |
| IRS990/OperateHospitalInd | 0 | 0 |
| IRS990/Organization501cInd | 0 | X |
| IRS990/OrganizationFollowsFASB117Ind | 0 | X |
| IRS990/OtherAssetsTotalGrp/BOYAmt | 0 | 3204144 |
| IRS990/OtherAssetsTotalGrp/EOYAmt | 0 | 1601310 |
| IRS990/OtherChangesInNetAssetsAmt | 0 | 0 |
| IRS990/OtherEmployeeBenefitsGrp/TotalAmt | 0 | 83112 |
| IRS990/OtherExpensesGrp/Desc | 0 | Bad debt expense |
| IRS990/OtherExpensesGrp/Desc | 1 | Taxes and licenses |
| IRS990/OtherExpensesGrp/TotalAmt | 0 | 4416 |
| IRS990/OtherExpensesGrp/TotalAmt | 1 | 1913 |
| IRS990/OtherLiabilitiesGrp/BOYAmt | 0 | 2830440 |
| IRS990/OtherLiabilitiesGrp/EOYAmt | 0 | 1139048 |
| IRS990/OtherRevenueMiscGrp/BusinessCd | 0 | 900099 |
| IRS990/OtherRevenueMiscGrp/BusinessCd | 1 | 900099 |
| IRS990/OtherRevenueMiscGrp/BusinessCd | 2 | 900099 |
| IRS990/OtherRevenueMiscGrp/Desc | 0 | Foundation administration |
| IRS990/OtherRevenueMiscGrp/Desc | 1 | Refunds and other receipts |
| IRS990/OtherRevenueMiscGrp/Desc | 2 | Equity in income of subsidiaries |
| IRS990/OtherRevenueMiscGrp/ExclusionAmt | 0 | 70000 |
| IRS990/OtherRevenueMiscGrp/ExclusionAmt | 1 | 11299 |
| IRS990/OtherRevenueMiscGrp/ExclusionAmt | 2 | -247 |
| IRS990/OtherRevenueMiscGrp/TotalRevenueColumnAmt | 0 | 70000 |
| IRS990/OtherRevenueMiscGrp/TotalRevenueColumnAmt | 1 | 11299 |
| IRS990/OtherRevenueMiscGrp/TotalRevenueColumnAmt | 2 | -247 |
| IRS990/OtherRevenueTotalAmt | 0 | 81052 |
| IRS990/OtherSalariesAndWagesGrp/TotalAmt | 0 | 323656 |
| IRS990/PartialLiquidationInd | 0 | 0 |
| IRS990/PayrollTaxesGrp/TotalAmt | 0 | 113045 |
| IRS990/PensionPlanContributionsGrp/TotalAmt | 0 | 15883 |
| IRS990/PoliciesReferenceChaptersInd | 0 | 1 |
| IRS990/PoliticalCampaignActyInd | 0 | 0 |
| IRS990/PrepaidExpensesDefrdChargesGrp/BOYAmt | 0 | 204074 |
| IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt | 0 | 81273 |
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