Civic Intelligence

San Antonio Hotel & Lodging Association

EIN 74-0879143 • 501(c)6 • San Antonio, TX

Profile

The mission of the san antonio hotel & lodging association is to tell the story of our industry's impact by advocating with a unified voice, supporting education opportunities, and serving as a trusted resource.

PO Box 701107San Antonio, TX 78270

www.sahla.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

55th percentile

0.01x

Higher debt load relative to assets than 55% of similar nonprofits.

501(c)6 • <$500k nonprofits • Source year 2024

Liabilities / Revenue

58th percentile

0.01x

Higher debt load relative to revenue than 58% of similar nonprofits.

501(c)6 • <$500k nonprofits • Source year 2024

Net Margin

31st percentile

-10%

Higher net margin than 31% of similar nonprofits.

501(c)6 • <$500k nonprofits • Source year 2024

Top Officer Pay

Score unavailable

No value available

No filing with officer rows is available for this organization yet.

Asset Growth

35th percentile

-9.7%

Faster asset growth than 35% of similar nonprofits.

501(c)6 • <$500k nonprofits • Annualized from 2023 to 2024

Revenue Growth

27th percentile

-15%

Faster revenue growth than 27% of similar nonprofits.

501(c)6 • <$500k nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets55th percentile

Assets

Down

$366,781

Down $39,523 (-9.7%) from 2023

Liabilities

Up

$2,500

Up $2,314 (+1244%) from 2023

Net Assets

Down

$364,281

Down $41,837 (-10%) from 2023

Operations
Liabilities / Revenue58th percentileNet Margin31st percentile

Revenue

Down

$306,061

Down $52,950 (-15%) from 2023

Expenses

Up

$337,435

Up $40,362 (+14%) from 2023

Net Income

Down

-$31,374

Down $93,312 (-151%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth35th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$600K$400K$200K$0Assets 2011: $76,634Liabilities 2011: $8,927Net Assets 2011: $67,7072011Assets 2012: $208,882Liabilities 2012: $18,560Net Assets 2012: $190,3222012Assets 2013: $144,457Liabilities 2013: $14,054Net Assets 2013: $130,4032013Assets 2014: $163,185Liabilities 2014: $20,158Net Assets 2014: $143,0272014Assets 2015: $221,951Liabilities 2015: $36,288Net Assets 2015: $185,6632015Assets 2016: $186,648Liabilities 2016: $79,386Net Assets 2016: $107,2622016Assets 2017: $231,708Liabilities 2017: $79,263Net Assets 2017: $152,4452017Assets 2018: $164,146Liabilities 2018: $2,216Net Assets 2018: $161,9302018Assets 2019: $203,522Liabilities 2019: $0Net Assets 2019: $203,5222019Assets 2020: $188,434Liabilities 2020: $02020Assets 2021: $280,971Liabilities 2021: $0Net Assets 2021: $280,9712021Assets 2022: $359,519Liabilities 2022: $0Net Assets 2022: $359,5192022Assets 2023: $406,304Liabilities 2023: $186Net Assets 2023: $406,1182023Assets 2024: $366,781Liabilities 2024: $2,500Net Assets 2024: $364,2812024

Highlighted filing

2024

Assets$366,781
Liabilities$2,500
Net Assets$364,281
Open 2024 Filing

Operations Trend

Revenue Growth27th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$400K$200K$0-$200KRevenue 2011: $220,703Expenses 2011: $173,059Net Income 2011: $47,6442011Revenue 2012: $283,131Expenses 2012: $160,516Net Income 2012: $122,6152012Revenue 2013: $312,742Expenses 2013: $345,696Net Income 2013: -$32,9542013Revenue 2014: $332,726Expenses 2014: $324,728Net Income 2014: $7,9982014Revenue 2015: $272,525Expenses 2015: $276,893Net Income 2015: -$4,3682015Revenue 2016: $248,109Expenses 2016: $282,279Net Income 2016: -$34,1702016Revenue 2017: $322,182Expenses 2017: $279,344Net Income 2017: $42,8382017Revenue 2018: $291,132Expenses 2018: $281,661Net Income 2018: $9,4712018Revenue 2019: $351,053Expenses 2019: $319,223Net Income 2019: $31,8302019Revenue 2020: $171,653Expenses 2020: $242,377Net Income 2020: -$70,7242020Revenue 2021: $241,040Expenses 2021: $148,503Net Income 2021: $92,5372021Revenue 2022: $301,053Expenses 2022: $221,945Net Income 2022: $79,1082022Revenue 2023: $359,011Expenses 2023: $297,073Net Income 2023: $61,9382023Revenue 2024: $306,061Expenses 2024: $337,435Net Income 2024: -$31,3742024

Highlighted filing

2024

Revenue$306,061
Expenses$337,435
Net Income-$31,374
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Facts available. Structured filing facts are available, but richer extracted sections are limited.

Open filing
Assets
$366,781
Liabilities
$2,500
Net assets
$364,281
Revenue
$306,061
Expenses
$337,435
Net income
-$31,374
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$3.67$0.03$3.64$3.06$3.37$0.31
2023XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$4.06$0.00$4.06$3.59$2.97$0.62
2022XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$3.60$0.00$3.60$3.01$2.22$0.79
2021Facts available. Structured filing facts are available, but richer extracted sections are limited.$2.81$0.00$2.81$2.41$1.49$0.93
2020Summary only. Only limited summary data is available for this year.$1.88$0.00$1.72$2.42$0.71
2019XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.04$0.00$2.04$3.51$3.19$0.32
2018XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.64$0.02$1.62$2.91$2.82$0.09
2017XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.32$0.79$1.52$3.22$2.79$0.43
2016XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.87$0.79$1.07$2.48$2.82$0.34
2015XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.22$0.36$1.86$2.73$2.77$0.04
2014Summary only. Only limited summary data is available for this year.$1.63$0.20$1.43$3.33$3.25$0.08
2013Summary only. Only limited summary data is available for this year.$1.44$0.14$1.30$3.13$3.46$0.33
2012Summary only. Only limited summary data is available for this year.$2.09$0.19$1.90$2.83$1.61$1.23
2011Summary only. Only limited summary data is available for this year.$0.77$0.09$0.68$2.21$1.73$0.48
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Aug 27, 2025
Return Version
2024v5.2
Gross Receipts
$481,049
Mission and Program Overview

Mission

The mission of the san antonio hotel & lodging association is to tell the story of our industry's impact by advocating with a unified voice, supporting educations opportunities, and serving as a trusted resource.

The mission of the san antonio hotel & lodging association is to tell the story of our industry's impact by advocating with a unified voice, supporting education opportunities, and serving as a trusted resource.

Balance Sheet Detail
LineBeginningEndChange
Assets
Rtn Earn Endowment Incm Other Fnds$406,118$364,281▼ $41,837
Savings and Temporary Cash Investments$166,356$178,524▲ $12,168
Cash and Non-Interest-Bearing Accounts$192,521$129,495▼ $63,026
Accounts Receivable$42,779$54,262▲ $11,483
Land, Buildings, and Equipment, Net$4,648$4,500▼ $148
Other Notes and Loans Receivable, Net-$0-
Pledges and Grants Receivable-$0-
Receivable From Disqualified Prsn-$0-
Receivables From Officers Etc-$0-
Investments Other Securities-$0-
Investments Program Related-$0-
Investments in Publicly Traded Securities-$0-
Intangible Assets-$0-
Inventories for Sale or Use-$0-
Prepaid Expenses and Deferred Charges-$0-
Total Assets$406,304$366,781▼ $39,523
Other Assets Total-$0-
Liabilities
Accounts Payable and Accrued Expenses$186$2,500▲ $2,314
Total Liabilities$186$2,500▲ $2,314
Net Assets / Fund Balance
Total Net Assets Fund Balance$406,118$364,281▼ $41,837
Total Liabilities and Net Assets / Fund Balance$406,304$366,781▼ $39,523

Asset Categories

AssetBook ValueDepreciationBasis
Other Land Buildings-$9,663$9,663
Leasehold Improvements$4,500$1,258$5,758
Equipment-$5,173$5,173
Compensation and Service Providers
Top Officer PayScore unavailable

Employees

NameTitleFull / Part TimeBaseOtherTotal
Michelle MadsonPresident & CEOFT$110,000$5,500$115,500

Board Members and Trustees

NameTitle
Chaitan MugiliChairman
Matthew LauzonChairman Elect
Caleb DuboseVice Chair
Loris MenfiVice Chair
Ric MoralesVice Chair
Ruben ChavarriaVice Chair
Ali GoeckelDirector
Avani PatelDirector
Brenda TrevinoDirector
Carola BroaddusDirector
Charlie OlisaDirector
Dusty SmithDirector
Eugene MardellDirector
Hailey MasseyDirector
Jason JohnsonDirector
John CarbajalDirector
Oscar CepedaDirector
Ray LealDirector
Shane HamiltonDirector
Susana GarciaDirector
Thomas MarshallDirector
Traci BoyerDirector
Troy BenavidesDirector
Matthew HosackPast Chariman
Angel CoberyTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$333,853
Program Service Revenue
$0
Investment Income
$2,168
Other Revenue
$-29,960
Change in Net Assets
$-31,374
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$200,164
Other Expenses$103,119
Total Fundraising Expense$41,968
Grants and Similar Amounts Paid$34,152
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Current Officers, Directors, Trustees, and Key Employees$110,000--$110,000
Other Salaries and Wages$60,500--$60,500
Advertising--$41,968$41,968
Grants to Domestic Individuals$34,152--$34,152
Office Expenses-$32,748-$32,748
Other Employee Benefits$29,664--$29,664
Other Expenses$8,556$6,584-$6,584
Fees for Services Management-$6,000-$6,000
Information Technology-$3,269-$3,269
Insurance-$2,580-$2,580
Travel-$1,266-$1,266
Depreciation Depletion-$148-$148
Total Functional Expenses$242,872$52,595$41,968$337,435
Fundraising, Events, and Gaming
Fundraising activities
Yes
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Fundraising Direct Expenses$174,988
Fundraising Gross Income$145,028
Professional Fundraising Fees$0

Fundraising Events

EventGross ReceiptsGross RevenueDirect ExpensesNet Income
Annual Gala$109,883$78,383$78,144$239
Golf Tournament$73,324$26,424$31,614$-5,190
Total Events$237,458$145,028$174,988$-29,960
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Receivables from Disqualified Persons-$0-
Receivables from Officers, Directors, Trustees, and Key Employees-$0-
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Backup withholding compliance
No
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“The executive board reviews and approves the 990 prior to electronicsubmission with the irs.”

Form 990, Part VI, Section B, Line 15A

“The Chairman of the Board of Directors shall have the authority to reviewand approve the salaries and annual bonuses for Association Staff, providedcertain criteria is met and that such funds are available within the totalbudget previously approved by the Board of Directors.”

Form 990, Part VI, Section C, Line 19

“No documents available to the public.”

Filing and Contact Details

Filer

Filer Name
San Antonio Hotel & Lodging Association
EIN
74-0879143
Phone
2105586565
Address
PO BOX 701107, SAN ANTONIO, TX 78270

Signing Officer

Name
Michelle Madson
Title
President & CEO
Signed
2025-08-27
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Michelle Madson
Formed
1932
Legal Domicile
TX
Voting Board Members
25
Independent Board Members
25
Employees
2
Volunteers
25

Preparer

Firm
Schriver Carmona & Company Pllc
Address
7550 IH-10 STE 504, SAN ANTONIO, TX 78229
Preparer
Derek Schriver CPA
Phone
2106800350
Raw XML AppendixShowing 400 of 544 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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