Civic Intelligence

School Choice Wisconsin Action Inc

EIN 73-1632134 • 501(c)4 • Brookfield, WI

Profile

To empower parents through expanded k-12 educational options. It advocates for educational programs that give parents choices and provides information to members and others.

375 Bishops Way 101Brookfield, WI 53005

n/A

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

61st percentile

0.05x

Higher debt load relative to assets than 61% of similar nonprofits.

501(c)4 • $500k-$1M nonprofits • Source year 2024

Liabilities / Revenue

53rd percentile

0.02x

Higher debt load relative to revenue than 53% of similar nonprofits.

501(c)4 • $500k-$1M nonprofits • Source year 2024

Net Margin

38th percentile

0.5%

Higher net margin than 38% of similar nonprofits.

501(c)4 • $500k-$1M nonprofits • Source year 2024

Top Officer Pay

73rd percentile

$0

Higher top officer pay than 73% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

501(c)4 • $500k-$1M nonprofits • Source year 2024

Asset Growth

59th percentile

6.4%

Faster asset growth than 59% of similar nonprofits.

501(c)4 • $500k-$1M nonprofits • Annualized from 2023 to 2024

Revenue Growth

90th percentile

87%

Faster revenue growth than 90% of similar nonprofits.

501(c)4 • $500k-$1M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets61st percentile

Assets

Up

$189,436

Up $11,330 (+6.4%) from 2023

Liabilities

Up

$9,749

Up $8,217 (+536%) from 2023

Net Assets

Up

$179,687

Up $3,113 (+1.8%) from 2023

Operations
Liabilities / Revenue53rd percentileNet Margin38th percentile

Revenue

Up

$632,928

Up $294,894 (+87%) from 2023

Expenses

Up

$629,815

Up $294,662 (+88%) from 2023

Net Income

Up

$3,113

Up $232 (+8.1%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth59th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$400K$300K$200K$100K$0Assets 2011: $51,274Liabilities 2011: $1,225Net Assets 2011: $50,0492011Assets 2012: $60,509Liabilities 2012: $594Net Assets 2012: $59,9152012Assets 2013: $56,677Liabilities 2013: $2,333Net Assets 2013: $54,3442013Assets 2014: $83,510Liabilities 2014: $5,070Net Assets 2014: $78,4402014Assets 2015: $135,399Liabilities 2015: $9,393Net Assets 2015: $126,0062015Assets 2016: $171,754Liabilities 2016: $6,280Net Assets 2016: $165,4742016Assets 2017: $199,699Liabilities 2017: $3,509Net Assets 2017: $196,1902017Assets 2018: $234,746Liabilities 2018: $7,620Net Assets 2018: $227,1262018Assets 2019: $284,943Liabilities 2019: $7,789Net Assets 2019: $277,1542019Assets 2020: $307,941Liabilities 2020: $34,861Net Assets 2020: $273,0802020Assets 2021: $251,098Liabilities 2021: $0Net Assets 2021: $251,0982021Assets 2022: $174,488Liabilities 2022: $795Net Assets 2022: $173,6932022Assets 2023: $178,106Liabilities 2023: $1,532Net Assets 2023: $176,5742023Assets 2024: $189,436Liabilities 2024: $9,749Net Assets 2024: $179,6872024

Highlighted filing

2024

Assets$189,436
Liabilities$9,749
Net Assets$179,687
Open 2024 Filing

Operations Trend

Revenue Growth90th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$800K$600K$400K$200K$0-$200KExpenses 2011: $23,0662011Revenue 2012: $51,650Expenses 2012: $41,784Net Income 2012: $9,8662012Revenue 2013: $16,700Expenses 2013: $22,271Net Income 2013: -$5,5712013Revenue 2014: $55,053Expenses 2014: $30,956Net Income 2014: $24,0972014Revenue 2015: $73,272Expenses 2015: $25,706Net Income 2015: $47,5662015Revenue 2016: $180,121Expenses 2016: $140,653Net Income 2016: $39,4682016Revenue 2017: $77,951Expenses 2017: $47,235Net Income 2017: $30,7162017Revenue 2018: $116,861Expenses 2018: $85,925Net Income 2018: $30,9362018Revenue 2019: $124,803Expenses 2019: $74,775Net Income 2019: $50,0282019Revenue 2020: $201,338Expenses 2020: $206,202Net Income 2020: -$4,8642020Revenue 2021: $268,018Expenses 2021: $290,000Net Income 2021: -$21,9822021Revenue 2022: $343,760Expenses 2022: $421,165Net Income 2022: -$77,4052022Revenue 2023: $338,034Expenses 2023: $335,153Net Income 2023: $2,8812023Revenue 2024: $632,928Expenses 2024: $629,815Net Income 2024: $3,1132024

Highlighted filing

2024

Revenue$632,928
Expenses$629,815
Net Income$3,113
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$189,436
Liabilities
$9,749
Net assets
$179,687
Revenue
$632,928
Expenses
$629,815
Net income
$3,113
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$1.89$0.10$1.80$6.33$6.30$0.03
2023Detailed filing. Detailed filing data is available for this year.$1.78$0.02$1.77$3.38$3.35$0.03
2022Detailed filing. Detailed filing data is available for this year.$1.74$0.01$1.74$3.44$4.21$0.77
2021Detailed filing. Detailed filing data is available for this year.$2.51$0.00$2.51$2.68$2.90$0.22
2020Detailed filing. Detailed filing data is available for this year.$3.08$0.35$2.73$2.01$2.06$0.05
2019Detailed filing. Detailed filing data is available for this year.$2.85$0.08$2.77$1.25$0.75$0.50
2018Detailed filing. Detailed filing data is available for this year.$2.35$0.08$2.27$1.17$0.86$0.31
2017Detailed filing. Detailed filing data is available for this year.$2.00$0.04$1.96$0.78$0.47$0.31
2016Detailed filing. Detailed filing data is available for this year.$1.72$0.06$1.65$1.80$1.41$0.39
2015Detailed filing. Detailed filing data is available for this year.$1.35$0.09$1.26$0.73$0.26$0.48
2014Detailed filing. Detailed filing data is available for this year.$0.84$0.05$0.78$0.55$0.31$0.24
2013Detailed filing. Detailed filing data is available for this year.$0.57$0.02$0.54$0.17$0.22$0.06
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.61$0.01$0.60$0.52$0.42$0.10
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.51$0.01$0.50$0.23
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Nov 12, 2025
Return Version
2024v5.2
Gross Receipts
$632,928
Mission and Program Overview

Mission

To improve academic results through parent choice. It advocates for educational programs that give parents choices and provides information to members and others.

To empower parents through expanded k-12 educational options.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$139,168$177,667▲ $38,499
Cash and Non-Interest-Bearing Accounts$38,938$11,769▼ $27,169
Land, Buildings, and Equipment, Net$0$0→ $0
Total Assets$178,106$189,436▲ $11,330
Liabilities
Accounts Payable and Accrued Expenses$1,532$8,000▲ $6,468
Other Liabilities$0$1,749▲ $1,749
Total Liabilities$1,532$9,749▲ $8,217
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$176,574$179,687▲ $3,113
Total Net Assets Fund Balance$176,574$179,687▲ $3,113
Total Liabilities and Net Assets / Fund Balance$178,106$189,436▲ $11,330

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$0$4,391$4,391
Compensation and Service Providers
Top Officer Pay73rd percentile

Board Members and Trustees

NameTitle
Jamie LuehringChair
Paul ScriverVice Chair
Andrew NeumannDirector
Barbara StrawnDirector
Brian CouchDirector
Cole BraunDirector
Edward DeshazerDirector
Jean KacanekDirector
Jeff LobergerDirector
Kimberly DesotellDirector
Lori SaqerDirector
Mike BartelsDirector
Steve BaasDirector
Brenda WhiteSecretary
Randy MelchertTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$25,000
Program Service Revenue
$599,426
Investment Income
$8,502
Other Revenue
$0
All Other Contributions
$25,000
Change in Net Assets
$3,113
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Grants and Similar Amounts Paid$490,000
Other Expenses$139,815
Professional Fundraising Fees$0
Salaries, Compensation, and Employee Benefits$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Grants to Domestic Orgs$490,000--$490,000
Other Expenses-$40,000-$40,000
Fees for Services Other-$38,091-$38,091
Advertising-$1,364-$1,364
Office Expenses-$200-$200
Conferences and Meetings-$160-$160
Total Functional Expenses$490,000$139,815$0$629,815
International Activity

Grant and Assistance Recipients

RecipientLocationCategoryPurposeAmount
School Choice WisconsinBrookfield, WI501c3Promote K-12 Educational Options$490,000
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
In-house lobbying only
No
Subject to proxy tax
Yes
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Due to Other Entities$1,749
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“The 990 is provided to all board members to review prior to filing.”

Form 990, Part VI, Section B, Line 12C

“The board addresses any potential conflicts at regular meetings.”

Form 990, Part VI, Section B, Line 15

“School choice wisconsin action, inc. Does not have employees. School choice wisconsin action, inc. Shares common management personnel with school choice wisconsin, inc. (scw), an unrelated organization which is a nonprofit corporation as described in section 501(c)(3) of the internal revenue code as other than a private foundation. As part of this arrangement, a service agreement between entities covers shared costs, such as office rental expense and other general and administrative expenses.”

Form 990, Part VI, Section C, Line 19

“Governing documents and financial statements are available for public inspection at the organization's office.”

Filing and Contact Details

Filer

Filer Name
School Choice Wisconsin Action Inc
EIN
73-1632134
Phone
4143199160
Address
375 BISHOPS WAY 101, BROOKFIELD, WI 53005

Signing Officer

Name
Richard Laabs
Title
Chair
Phone
4143199160
Signed
2025-11-12
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Richard Laabs
Formed
2002
Legal Domicile
Wi
Voting Board Members
15
Independent Board Members
15
Employees
0
Volunteers
15

Preparer

Firm
Sikich LLC
Address
17335 GOLF PARKWAY SUITE 500, BROOKFIELD, WI 53045
Preparer
Bridgette Mugge
Phone
2627549400
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This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/NoListedPersonsCompensatedInd0X
IRS990/NondeductibleContributionsInd01
IRS990/NondeductibleContriDisclInd01
IRS990/OfficeExpensesGrp/ManagementAndGeneralAmt0200
IRS990/OfficeExpensesGrp/TotalAmt0200
IRS990/OfficerMailingAddressInd00
IRS990/OperateHospitalInd00
IRS990/Organization501cInd0X
IRS990/OrganizationFollowsFASB117Ind0X
IRS990/OtherChangesInNetAssetsAmt00
IRS990/OtherExpensesGrp/Desc0SHARED SERVICE EXPENSES
IRS990/OtherExpensesGrp/Desc1SPECIAL PROJECTS
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IRS990/OtherExpensesGrp/ManagementAndGeneralAmt140000
IRS990/OtherExpensesGrp/TotalAmt060000
IRS990/OtherExpensesGrp/TotalAmt140000
IRS990/OtherLiabilitiesGrp/BOYAmt00
IRS990/OtherLiabilitiesGrp/EOYAmt01749
IRS990/PartialLiquidationInd00
IRS990/PayPremiumsPrsnlBnftCntrctInd00
IRS990/PoliticalCampaignActyInd00
IRS990/PrincipalOfficerNm0RICHARD LAABS
IRS990/ProfessionalFundraisingInd00
IRS990/ProgramServiceRevenueGrp/BusinessCd0611710
IRS990/ProgramServiceRevenueGrp/Desc0MEMBERSHIP DUES
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IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt0599426
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IRS990/PYBenefitsPaidToMembersAmt00
IRS990/PYContributionsGrantsAmt00
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IRS990/PYInvestmentIncomeAmt03682
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IRS990/PYRevenuesLessExpensesAmt02881
IRS990/PYSalariesCompEmpBnftPaidAmt00
IRS990/PYTotalExpensesAmt0335153
IRS990/PYTotalProfFndrsngExpnsAmt00
IRS990/PYTotalRevenueAmt0338034
IRS990/QuidProQuoContributionsInd00
IRS990/RcvFndsToPayPrsnlBnftCntrctInd00
IRS990/ReconcilationRevenueExpnssAmt03113
IRS990/RegularMonitoringEnfrcInd01
IRS990/RelatedEntityInd00
IRS990/RelatedOrganizationCtrlEntInd00
IRS990/ReportInvestmentsOtherSecInd00
IRS990/ReportLandBuildingEquipmentInd01
IRS990/ReportOtherAssetsInd00
IRS990/ReportOtherLiabilitiesInd01
IRS990/ReportProgramRelatedInvstInd00
IRS990/RevenueAmt0599426
IRS990/SavingsAndTempCashInvstGrp/BOYAmt0139168
IRS990/SavingsAndTempCashInvstGrp/EOYAmt0177667
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IRS990ScheduleC/OnlyInHouseLobbyingInd00
IRS990ScheduleC/SubstantiallyAllDuesNondedInd01
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IRS990ScheduleD/EquipmentGrp/OtherCostOrOtherBasisAmt04391
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Amt01749
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc0DUE TO OTHER ENTITIES
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IRS990ScheduleD/TotalLiabilityAmt01749
IRS990ScheduleI/GrantRecordsMaintainedInd01
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IRS990ScheduleI/RecipientTable/IRCSectionDesc0501C3
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IRS990ScheduleI/RecipientTable/PurposeOfGrantTxt0PROMOTE K-12 EDUCATIONAL OPTIONS
IRS990ScheduleI/RecipientTable/RecipientBusinessName/BusinessNameLine1Txt0SCHOOL CHOICE WISCONSIN
IRS990ScheduleI/RecipientTable/RecipientEIN0383695127
IRS990ScheduleI/RecipientTable/USAddress/AddressLine1Txt0375 BISHOPS WAY SUITE 101
IRS990ScheduleI/RecipientTable/USAddress/CityNm0BROOKFIELD
IRS990ScheduleI/RecipientTable/USAddress/StateAbbreviationCd0WI
IRS990ScheduleI/RecipientTable/USAddress/ZIPCd053005
IRS990ScheduleI/SupplementalInformationDetail/ExplanationTxt0THE GRANTEE WILL PRESENT AN ANNUAL REPORT TO THE SCWA BOARD DESCRIBING THEIR ACTIVITIES SUPPORTED BY THE GRANT.
IRS990ScheduleI/SupplementalInformationDetail/FormAndLineReferenceDesc0PART I, LINE 2:
IRS990ScheduleI/Total501c3OrgCnt01
IRS990/ScheduleJRequiredInd00
IRS990/ScheduleORequiredInd01
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0THE 990 IS PROVIDED TO ALL BOARD MEMBERS TO REVIEW PRIOR TO FILING.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1THE BOARD ADDRESSES ANY POTENTIAL CONFLICTS AT REGULAR MEETINGS.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2SCHOOL CHOICE WISCONSIN ACTION, INC. DOES NOT HAVE EMPLOYEES. SCHOOL CHOICE WISCONSIN ACTION, INC. SHARES COMMON MANAGEMENT PERSONNEL WITH SCHOOL CHOICE WISCONSIN, INC. (SCW), AN UNRELATED ORGANIZATION WHICH IS A NONPROFIT CORPORATION AS DESCRIBED IN SECTION 501(C)(3) OF THE INTERNAL REVENUE CODE AS OTHER THAN A PRIVATE FOUNDATION. AS PART OF THIS ARRANGEMENT, A SERVICE AGREEMENT BETWEEN ENTITIES COVERS SHARED COSTS, SUCH AS OFFICE RENTAL EXPENSE AND OTHER GENERAL AND ADMINISTRATIVE EXPENSES.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3GOVERNING DOCUMENTS AND FINANCIAL STATEMENTS ARE AVAILABLE FOR PUBLIC INSPECTION AT THE ORGANIZATION'S OFFICE.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990, PART VI, SECTION B, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PART VI, SECTION B, LINE 12C
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PART VI, SECTION B, LINE 15
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990, PART VI, SECTION C, LINE 19
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IRS990/TaxablePartyNotificationInd00
IRS990/TaxExemptBondsInd00
IRS990/TerminateOperationsInd00
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IRS990/TotalCompGreaterThan150KInd00
IRS990/TotalContributionsAmt025000
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IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt0490000
IRS990/TotalFunctionalExpensesGrp/TotalAmt0629815
IRS990/TotalGrossUBIAmt00
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IRS990/TotalReportableCompFromOrgAmt00
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IRS990/TotalRevenueGrp/TotalRevenueColumnAmt0632928
IRS990/TotalRevenueGrp/UnrelatedBusinessRevenueAmt00
IRS990/TotalVolunteersCnt015
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IRS990/UponRequestInd0X
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IRS990/USAddress/StateAbbreviationCd0WI
IRS990/USAddress/ZIPCd053005
IRS990/VotingMembersGoverningBodyCnt015
IRS990/VotingMembersIndependentCnt015
IRS990/WebsiteAddressTxt0N/A
IRS990/WhistleblowerPolicyInd01
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd01
ReturnHeader/BusinessOfficerGrp/PersonNm0RICHARD LAABS
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0CHAIR
ReturnHeader/BusinessOfficerGrp/PhoneNum04143199160
ReturnHeader/BusinessOfficerGrp/SignatureDt02025-11-12
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0SCHOOL CHOICE WISCONSIN ACTION INC
ReturnHeader/Filer/BusinessNameControlTxt0SCHO
ReturnHeader/Filer/EIN0731632134
ReturnHeader/Filer/PhoneNum04143199160
ReturnHeader/Filer/USAddress/AddressLine1Txt0375 BISHOPS WAY 101
ReturnHeader/Filer/USAddress/CityNm0BROOKFIELD
ReturnHeader/Filer/USAddress/StateAbbreviationCd0WI
ReturnHeader/Filer/USAddress/ZIPCd053005
ReturnHeader/Form8822BAttachedInd0X
ReturnHeader/IRSResponsiblePrtyInfoCurrInd00
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0363168081
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0SIKICH LLC
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt017335 GOLF PARKWAY SUITE 500
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0BROOKFIELD
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0WI
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd053045
ReturnHeader/PreparerPersonGrp/PhoneNum02627549400
ReturnHeader/PreparerPersonGrp/PreparationDt02025-11-12
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0BRIDGETTE MUGGE
ReturnHeader/ReturnTs02025-11-13T10:08:36-06:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02024-01-01
ReturnHeader/TaxPeriodEndDt02024-12-31

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