Civic Intelligence

Norman Convention & Visitors Bureau

EIN 73-1432915 • 501(c)6 • Norman, OK

Profile

Promoting tourism in the city of norman.

424 W Main StNorman, OK 73069

www.visitnorman.com

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

78th percentile

0.39x

Higher debt load relative to assets than 78% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2024

Liabilities / Revenue

55th percentile

0.20x

Higher debt load relative to revenue than 55% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2024

Net Margin

85th percentile

21%

Higher net margin than 85% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2024

Top Officer Pay

30th percentile

$0

Higher top officer pay than 30% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

501(c)6 • $1M-$5M nonprofits • Source year 2024

Asset Growth

97th percentile

85%

Faster asset growth than 97% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Revenue Growth

97th percentile

137%

Faster revenue growth than 97% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets78th percentile

Assets

Up

$1,121,142

Up $514,701 (+85%) from 2023

Liabilities

Up

$433,579

Up $45,140 (+12%) from 2023

Net Assets

Up

$687,563

Up $469,561 (+215%) from 2023

Operations
Liabilities / Revenue55th percentileNet Margin85th percentile

Revenue

Up

$2,185,480

Up $1,261,816 (+137%) from 2023

Expenses

Up

$1,715,919

Up $690,743 (+67%) from 2023

Net Income

Up

$469,561

Up $571,073 (+563%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth97th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$1.5M$1.0M$500K$0Assets 2010: $218,821Liabilities 2010: $44,651Net Assets 2010: $174,1702010Assets 2011: $157,384Liabilities 2011: $52,699Net Assets 2011: $104,6852011Assets 2012: $119,505Liabilities 2012: $31,836Net Assets 2012: $87,6692012Assets 2013: $143,631Liabilities 2013: $31,478Net Assets 2013: $112,1532013Assets 2014: $182,220Liabilities 2014: $14,482Net Assets 2014: $167,7382014Assets 2015: $338,227Liabilities 2015: $23,840Net Assets 2015: $314,3872015Assets 2016: $311,588Liabilities 2016: $22,938Net Assets 2016: $288,6502016Assets 2017: $347,008Liabilities 2017: $25,149Net Assets 2017: $321,8592017Assets 2018: $362,201Liabilities 2018: $47,822Net Assets 2018: $314,3792018Assets 2019: $367,138Liabilities 2019: $63,903Net Assets 2019: $303,2352019Assets 2020: $407,682Liabilities 2020: $177,054Net Assets 2020: $230,6282020Assets 2021: $849,931Liabilities 2021: $248,378Net Assets 2021: $601,5532021Assets 2022: $639,951Liabilities 2022: $320,437Net Assets 2022: $319,5142022Assets 2023: $606,441Liabilities 2023: $388,439Net Assets 2023: $218,0022023Assets 2024: $1,121,142Liabilities 2024: $433,579Net Assets 2024: $687,5632024

Highlighted filing

2024

Assets$1,121,142
Liabilities$433,579
Net Assets$687,563
Open 2024 Filing

Operations Trend

Revenue Growth97th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$3.0M$2.0M$1.0M$0-$1.0MExpenses 2010: $517,3492010Expenses 2011: $577,8832011Expenses 2012: $603,2592012Expenses 2013: $616,9222013Revenue 2014: $763,746Expenses 2014: $708,161Net Income 2014: $55,5852014Revenue 2015: $951,510Expenses 2015: $804,861Net Income 2015: $146,6492015Revenue 2016: $870,541Expenses 2016: $896,278Net Income 2016: -$25,7372016Revenue 2017: $1,018,283Expenses 2017: $985,074Net Income 2017: $33,2092017Revenue 2018: $872,892Expenses 2018: $880,372Net Income 2018: -$7,4802018Revenue 2019: $915,751Expenses 2019: $926,895Net Income 2019: -$11,1442019Revenue 2020: $824,869Expenses 2020: $897,476Net Income 2020: -$72,6072020Revenue 2021: $1,023,105Expenses 2021: $652,180Net Income 2021: $370,9252021Revenue 2022: $689,380Expenses 2022: $971,419Net Income 2022: -$282,0392022Revenue 2023: $923,664Expenses 2023: $1,025,176Net Income 2023: -$101,5122023Revenue 2024: $2,185,480Expenses 2024: $1,715,919Net Income 2024: $469,5612024

Highlighted filing

2024

Revenue$2,185,480
Expenses$1,715,919
Net Income$469,561
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$1,121,142
Liabilities
$433,579
Net assets
$687,563
Revenue
$2,185,480
Expenses
$1,715,919
Net income
$469,561
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$1.12$0.43$0.69$2.19$1.72$0.47
2023Detailed filing. Detailed filing data is available for this year.$0.61$0.39$0.22$0.92$1.03$0.10
2022Detailed filing. Detailed filing data is available for this year.$0.64$0.32$0.32$0.69$0.97$0.28
2021Detailed filing. Detailed filing data is available for this year.$0.85$0.25$0.60$1.02$0.65$0.37
2020Detailed filing. Detailed filing data is available for this year.$0.41$0.18$0.23$0.82$0.90$0.07
2019Detailed filing. Detailed filing data is available for this year.$0.37$0.06$0.30$0.92$0.93$0.01
2018Detailed filing. Detailed filing data is available for this year.$0.36$0.05$0.31$0.87$0.88$0.01
2017Detailed filing. Detailed filing data is available for this year.$0.35$0.03$0.32$1.02$0.99$0.03
2016Detailed filing. Detailed filing data is available for this year.$0.31$0.02$0.29$0.87$0.90$0.03
2015Detailed filing. Detailed filing data is available for this year.$0.34$0.02$0.31$0.95$0.80$0.15
2014Detailed filing. Detailed filing data is available for this year.$0.18$0.01$0.17$0.76$0.71$0.06
2013Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.14$0.03$0.11$0.62
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.12$0.03$0.09$0.60
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.16$0.05$0.10$0.58
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.22$0.04$0.17$0.52
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jul 1, 2023 to Jun 30, 2024
Signed
May 15, 2025
Return Version
2023v6.0
Gross Receipts
$2,185,480
Mission and Program Overview

Mission

Promoting tourism in the city of norman.

promoting tourism in the city of norman

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$536,508$1,021,064▲ $484,556
Accounts Receivable$21,520$60,834▲ $39,314
Intangible Assets$35,389$20,220▼ $15,169
Land, Buildings, and Equipment, Net$8,328$12,409▲ $4,081
Prepaid Expenses and Deferred Charges$4,106$6,615▲ $2,509
Cash and Non-Interest-Bearing Accounts$590--
Total Assets$606,441$1,121,142▲ $514,701
Liabilities
Other Liabilities$300,000$347,277▲ $47,277
Accounts Payable and Accrued Expenses$19,689$86,302▲ $66,613
Deferred Revenue$68,750--
Total Liabilities$388,439$433,579▲ $45,140
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$218,002$687,563▲ $469,561
Total Net Assets Fund Balance$218,002$687,563▲ $469,561
Total Liabilities and Net Assets / Fund Balance$606,441$1,121,142▲ $514,701

Asset Categories

AssetBook ValueDepreciationBasis
Other Land Buildings$12,409$99,533$111,942
Compensation and Service Providers
Top Officer Pay30th percentile

Board Members and Trustees

NameTitle
Scott KovalickChair
Angelia GreenVice chair
Amanda PrinceDirector
Amish ZaverDirector
Amy MillionDirector
Caitlin FornierDirector
Carol DillinghamDirector
Gary ArmstrongDirector
James HowardDirector
Jeff StewartDirector
Jerry HatterDirector
Kyle AllisonDirector
Mandy HawsDirector
Paul ZiertDirector
Steve GilisDirector
TD O HaraDirector
Vytas RingusDirector
Daniel SchemmExecutive Director
Brenda HallEx-officio
Helen GrantEx-officio
Jason OlsenEx-officio
Lawrence MckinneyEx-officio
Scott MartinEx-officio
Cameron BrewerTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$2,026,750
Program Service Revenue
$144,052
Investment Income
$9,617
Other Revenue
$5,061
Change in Net Assets
$469,561
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$1,100,080
Salaries, Compensation, and Employee Benefits$615,839
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising$349,528--$349,528
Other Salaries and Wages$302,122--$302,122
Conferences and Meetings$272,237--$272,237
Current Officers, Directors, Trustees, and Key Employees$206,941--$206,941
Other Expenses$198,461--$198,461
Other Employee Benefits$44,864--$44,864
Payroll Taxes$43,287--$43,287
Information Technology$39,799--$39,799
Office Expenses$18,562$527-$19,089
Pension Plan Contributions$18,625--$18,625
Payments to Affiliates$11,007--$11,007
Interest$8,308--$8,308
Fees for Services Management$942--$942
Total Functional Expenses$1,715,392$527$0$1,715,919
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
SBA loan$298,806
Compensated Absences Payable$21,503
Credit Cards$11,963
Payroll Liabilities$9,128
IRA Payable$5,446
United Way Payable$431
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
Yes
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990 governing body review Part VI line 11

“organizations process to review from 990 the form 990 is completed by a professional accounting firm and reviewed by the executive director who then presents it to the excutive committee (board officers) for their review.”

CEO executive director top management comp Part VI line 15A

“Compensation process for top official the board chairman compiled comments based upon an evaluation form. Pending an increase in compensation, the board chairman refers to a compensation and benefits report specific to our industry compiled by destination management association international (our industrys governing body/industry association).”

Governing documents etc available to public Part VI line 19

“Governing documents disclosure explanation the organization makes its governing documents, conflict of interest policy, and financial statements available to the public upon request.”

Filing and Contact Details

Filer

Filer Name
Norman Convention & Visitors Bureau
EIN
73-1432915
Address
424 W Main St, Norman, OK 73069

Signing Officer

Name
Dan Schemm
Title
President and C
Phone
4053668095
Signed
2025-05-15
Discuss with paid preparer
No

Organization Details

Formed
1993
Legal Domicile
Ok
Voting Board Members
18
Independent Board Members
18
Employees
5
Volunteers
18

Preparer

Firm
dwg inc
Address
1912 N Drexel Blvd, Oklahoma City, OK 73107
Preparer
David W Gandall CFE CPA
Phone
4059490189
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