Civic Intelligence

Goodwill Industries of Central Oklahoma Inc

EIN 73-0641590 • 501(c)3 • Oklahoma City, OK

Profile

We help people overcome challenges to employment.

316 S Blackwelder AveOklahoma City, OK 73108

www.okgoodwill.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

74th percentile

0.55x

Higher debt load relative to assets than 74% of similar nonprofits.

501(c)3 • $50M-$100M nonprofits • Source year 2024

Liabilities / Revenue

69th percentile

0.71x

Higher debt load relative to revenue than 69% of similar nonprofits.

501(c)3 • $50M-$100M nonprofits • Source year 2024

Net Margin

61st percentile

8.7%

Higher net margin than 61% of similar nonprofits.

501(c)3 • $50M-$100M nonprofits • Source year 2024

Top Officer Pay

26th percentile

$227,240

Higher top officer pay than 26% of similar nonprofits.

Top officer pay equals 0.4% of source-year revenue.

501(c)3 • $50M-$100M nonprofits • Source year 2024

Asset Growth

67th percentile

11%

Faster asset growth than 67% of similar nonprofits.

501(c)3 • $50M-$100M nonprofits • Annualized from 2023 to 2024

Revenue Growth

54th percentile

9.9%

Faster revenue growth than 54% of similar nonprofits.

501(c)3 • $50M-$100M nonprofits • Annualized from 2023 to 2024

Assets

Up

$70,860,677

Up $6,745,872 (+11%) from 2023

Liabilities

Up

$38,888,166

Up $1,497,001 (+4.0%) from 2023

Net Assets

Up

$31,972,511

Up $5,248,871 (+20%) from 2023

Revenue

Up

$54,648,833

Up $4,944,861 (+9.9%) from 2023

Expenses

Up

$49,890,754

Up $4,864,815 (+11%) from 2023

Net Income

Up

$4,758,079

Up $80,046 (+1.7%) from 2023

Trend Graphs

Balance Sheet Trend

Grouped bars show assets, liabilities, and net assets across loaded filings.

$80M$60M$40M$20M$0Assets 2010: $10,414,442Liabilities 2010: $3,132,928Net Assets 2010: $7,281,5142010Assets 2011: $10,646,221Liabilities 2011: $2,710,316Net Assets 2011: $7,935,9052011Assets 2012: $11,148,650Liabilities 2012: $2,277,553Net Assets 2012: $8,871,0972012Assets 2013: $11,894,621Liabilities 2013: $2,081,653Net Assets 2013: $9,812,9682013Assets 2014: $14,252,101Liabilities 2014: $3,785,061Net Assets 2014: $10,467,0402014Assets 2015: $13,291,550Liabilities 2015: $3,486,197Net Assets 2015: $9,805,3532015Assets 2016: $13,527,719Liabilities 2016: $4,097,983Net Assets 2016: $9,429,7362016Assets 2017: $13,982,343Liabilities 2017: $4,827,044Net Assets 2017: $9,155,2992017Assets 2018: $14,126,061Liabilities 2018: $3,777,853Net Assets 2018: $10,348,2082018Assets 2019: $14,786,124Liabilities 2019: $4,119,960Net Assets 2019: $10,666,1642019Assets 2020: $18,281,379Liabilities 2020: $9,485,891Net Assets 2020: $8,795,4882020Assets 2021: $22,312,205Liabilities 2021: $6,135,171Net Assets 2021: $16,177,0342021Assets 2022: $61,607,369Liabilities 2022: $40,077,884Net Assets 2022: $21,529,4852022Assets 2023: $64,114,805Liabilities 2023: $37,391,165Net Assets 2023: $26,723,6402023Assets 2024: $70,860,677Liabilities 2024: $38,888,166Net Assets 2024: $31,972,5112024

Highlighted filing

2024

Assets$70,860,677
Liabilities$38,888,166
Net Assets$31,972,511

Operations Trend

Revenue, expenses, and net income by year, with the latest filing highlighted.

$60M$40M$20M$0-$20MExpenses 2010: $13,161,7902010Expenses 2011: $15,508,0232011Revenue 2012: $19,082,051Expenses 2012: $18,225,709Net Income 2012: $856,3422012Revenue 2013: $20,836,447Expenses 2013: $20,039,497Net Income 2013: $796,9502013Revenue 2014: $24,976,836Expenses 2014: $24,387,196Net Income 2014: $589,6402014Revenue 2015: $27,824,301Expenses 2015: $28,462,175Net Income 2015: -$637,8742015Revenue 2016: $29,381,388Expenses 2016: $29,796,266Net Income 2016: -$414,8782016Revenue 2017: $32,747,743Expenses 2017: $33,151,963Net Income 2017: -$404,2202017Revenue 2018: $33,182,026Expenses 2018: $31,926,723Net Income 2018: $1,255,3032018Revenue 2019: $31,762,228Expenses 2019: $31,621,474Net Income 2019: $140,7542019Revenue 2020: $29,978,537Expenses 2020: $31,961,555Net Income 2020: -$1,983,0182020Revenue 2021: $41,370,526Expenses 2021: $34,155,856Net Income 2021: $7,214,6702021Revenue 2022: $45,715,064Expenses 2022: $39,625,752Net Income 2022: $6,089,3122022Revenue 2023: $49,703,972Expenses 2023: $45,025,939Net Income 2023: $4,678,0332023Revenue 2024: $54,648,833Expenses 2024: $49,890,754Net Income 2024: $4,758,0792024

Highlighted filing

2024

Revenue$54,648,833
Expenses$49,890,754
Net Income$4,758,079

Filings

Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$70.9$38.9$32.0$54.6$49.9$4.76
2023Detailed filing. Detailed filing data is available for this year.$64.1$37.4$26.7$49.7$45.0$4.68
2022Detailed filing. Detailed filing data is available for this year.$61.6$40.1$21.5$45.7$39.6$6.09
2021Detailed filing. Detailed filing data is available for this year.$22.3$6.14$16.2$41.4$34.2$7.21
2020Detailed filing. Detailed filing data is available for this year.$18.3$9.49$8.80$30.0$32.0$1.98
2019Detailed filing. Detailed filing data is available for this year.$14.8$4.12$10.7$31.8$31.6$0.14
2018Detailed filing. Detailed filing data is available for this year.$14.1$3.78$10.3$33.2$31.9$1.26
2017Detailed filing. Detailed filing data is available for this year.$14.0$4.83$9.16$32.7$33.2$0.40
2016Detailed filing. Detailed filing data is available for this year.$13.5$4.10$9.43$29.4$29.8$0.41
2015Detailed filing. Detailed filing data is available for this year.$13.3$3.49$9.81$27.8$28.5$0.64
2014Detailed filing. Detailed filing data is available for this year.$14.3$3.79$10.5$25.0$24.4$0.59
2013Detailed filing. Detailed filing data is available for this year.$11.9$2.08$9.81$20.8$20.0$0.80
2012Summary only. Only limited summary data is available for this year.$11.1$2.28$8.87$19.1$18.2$0.86
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$10.6$2.71$7.94$15.5
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$10.4$3.13$7.28$13.2
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Jun 11, 2025
Return Version
2024v5.1
Gross Receipts
$55,411,911
Mission and Program Overview

Mission

We help people overcome challenges to employment.

Our mission is to help people overcome challenges to employment. This is accomplished through the operation of retail stores and offering a variety of programs designed to make individuals more career ready. We also oversee programs that work with local area businesses, providing valuable services and community improvements.

Balance Sheet Detail
LineBeginningEndChange
Assets
Land, Buildings, and Equipment, Net$12,909,671$14,444,503▲ $1,534,832
Savings and Temporary Cash Investments$3,624,001$8,086,632▲ $4,462,631
Investments in Publicly Traded Securities$6,788,881$7,907,813▲ $1,118,932
Inventories for Sale or Use$3,706,873$4,061,745▲ $354,872
Cash and Non-Interest-Bearing Accounts$3,318,277$1,186,317▼ $2,131,960
Accounts Receivable$1,153,722$713,265▼ $440,457
Prepaid Expenses and Deferred Charges$489,092$564,078▲ $74,986
Total Assets$64,114,805$70,860,677▲ $6,745,872
Other Assets Total$32,124,288$33,896,324▲ $1,772,036
Liabilities
Other Liabilities$33,528,733$35,321,194▲ $1,792,461
Accounts Payable and Accrued Expenses$2,250,345$2,523,014▲ $272,669
Mortgage Notes Payable Secured by Investment Property$1,612,087$1,043,958▼ $568,129
Total Liabilities$37,391,165$38,888,166▲ $1,497,001
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$26,178,407$31,638,715▲ $5,460,308
Net Assets With Donor Restrictions$545,233$333,796▼ $211,437
Total Net Assets Fund Balance$26,723,640$31,972,511▲ $5,248,871
Total Liabilities and Net Assets / Fund Balance$64,114,805$70,860,677▲ $6,745,872

Asset Categories

AssetBook ValueDepreciationBasis
Buildings$5,743,250$3,645,520$9,388,770
Equipment$3,966,103$3,372,430$7,338,533
Leasehold Improvements$2,537,569$998,702$3,536,271
Land$1,421,700-$1,421,700
Other Land Buildings$775,881$373,115$1,148,996
Other Assets Org$33,353,615--

Endowment Activity

PeriodBeginningContrib.Gain/LossOther UsesEnd
2024$503,505-▲ $64,149$24,945$542,709
2023$456,524-▲ $71,976$24,995$503,505
2022$569,202-▼ $87,664$25,014$456,524
2021$521,820-▲ $70,789$23,407$569,202
2020$488,268-▲ $56,338$22,786$521,820
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
Traci MosesEvp - Chief People OfficerFT$209,089$18,151$227,240
Traci Moses--$164,989$62,251$227,240
Jim PriestPRESIDENT & CEO (thru 6/24)FT$175,567$13,018$188,585
Jim Priest--$109,567$79,018$188,585
Rick StasyszenVP - FinanceFT$163,572$23,374$186,946
Rick Stasyszen--$131,631$55,315$186,946
Lisa DillonVP - Workforce DevelopmentFT$166,862$15,273$182,135
Lisa Dillon--$137,661$44,474$182,135
Melissa RicheyVP - Community EngagementFT$145,448$16,235$161,683
Melissa Richey--$117,323$44,360$161,683
Joseph Trance IiVP - Donated Goods / RetailFT$145,400$16,235$161,635
Joseph Trance Ii--$145,400$16,235$161,635
Oj Sanders IvControllerFT$137,482$11,678$149,160
Will LufburrowPresident & CEO (eff 6/24)FT$136,576$5,620$142,196
Krishella DaySenior Hr DirectorFT$128,149$9,271$137,420
Dianne BeltzDirector - Retail & E-commerceFT$128,086$3,849$131,935

Board Members and Trustees

Highest Paid Contractors

ContractorServicesLocationCompensation
Mohsen Construction LLCGeneral Contractor11113 WOODBRIDGE RD, Oklahoma City, OK 73162$641,020
Agree Limited PartnershipLandlord70 EAST LONG LAKE ROAD, Bloomfield Hills, MI 48304$552,876
Royal Park Business DevLandlord13308 OAK CLIFF ROAD, Oklahoma City, OK 73120$302,464
Scottok LLCLandlord2414 E KANSAS AVE, Garden City, KS 67846$282,732
Ora LLCLandlord2618 CLIFFWOOD DR, Burlington, IA 52601$271,563
Revenue and Support

Revenue Composition

Contributions and Grants
$50,769,300
Program Service Revenue
$3,226,931
Investment Income
$474,796
Other Revenue
$177,806
All Other Contributions
$50,347,242
Change in Net Assets
$4,758,079

Noncash Contribution Practices

Property subject to holding requirements
No
Reviewed unusual noncash gifts
Yes
Third parties used for noncash contributions
Yes

Noncash Contributions

Contribution TypeContribution CountReported AmountValuation Method
Clothing and Household Goods-$50,064,355Sales
Cars and Other Vehicles13$12,431Sales
Total Noncash Contributions13$50,076,786-
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$32,451,042
Other Expenses$17,439,712
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$23,680,761$2,728,694$0$26,409,455
Occupancy$8,472,277$245,138$0$8,717,415
Other Employee Benefits$2,244,905$306,083$0$2,550,988
Payroll Taxes$1,914,899$264,238$0$2,179,137
Depreciation Depletion$1,020,232$667,163$0$1,687,395
Current Officers, Directors, Trustees, and Key Employees$328,389$716,936$0$1,045,325
Fees for Services Other$256,139$736,455$0$992,594
Travel$768,037$70,937$0$838,974
Office Expenses$485,353$158,762$0$644,115
Insurance$526,895$116,994$0$643,889
Information Technology$476,950$77,666$0$554,616
All Other Expenses$236,373$184,272$0$420,645
Pension Plan Contributions$192,177$73,960$0$266,137
Advertising$117,586$126,272$0$243,858
Payments to Affiliates$0$204,552$0$204,552
Other Expenses$99,365$1,231$0$100,596
Fees for Services Accounting$0$64,350$0$64,350
Interest$15,402$40,327$0$55,729
Fees for Service Investment Mgmnt Fees$0$40,734$0$40,734
Fees for Services Legal$1,674$26,589$0$28,263
Total Functional Expenses$42,859,792$7,030,962$0$49,890,754
Fundraising, Events, and Gaming
Fundraising activities
Yes
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Fundraising Direct Expenses$56,597
Fundraising Gross Income$17,505
Professional Fundraising Fees$0

Fundraising Events

EventGross ReceiptsGross RevenueDirect ExpensesNet Income
Work the Runway$155,304$17,505$1,244$16,261
None----
Total Events$155,304$17,505$56,597$-39,092
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Operating Lease Obligations$35,321,194
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
Yes
Key decisions subject to board approval
No
Management duties delegated
No
Filing and Contact Details

Filer

Filer Name
Goodwill Industries of Central Oklahoma Inc
EIN
73-0641590
Phone
4052364451
Address
316 S BLACKWELDER AVE, OKLAHOMA CITY, OK 73108
Doing Business As
Goodwill Central Oklahoma

Signing Officer

Name
Will Lufburrow
Title
President & CEO
Phone
4052364451
Signed
2025-06-11
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Will Lufburrow
Formed
1936
Legal Domicile
Ok
Voting Board Members
17
Independent Board Members
17
Employees
1,955
Volunteers
5

Preparer

Firm
Hspg & Associates Pc
Address
5400 N GRAND BLVD STE 330, OKLAHOMA CITY, OK 73112
Preparer
Matthew L Cole
Phone
4058449995
Supplemental Narrative

Additional Explanations

Pt VI, Line 11B

Goodwill hires a local independent public accounting firm experienced in the preparation of forms 990 to prepare the return. The vp of finance works closely with the paid preparer in gathering the information required. The return is then reviewed by the finance and audit committee. After updating the return with committee members comments or recommendations, the complete return is provided to the board of directors for review and comment.

Pt VI, Line 12C

Goodwill has established a conflict of interest policy which has been reviewed and approved by the board of directors. In addition to reviewing the conflict of interest policy, all directors must review and certify an annual conflict of interest and disclosure questionnaire. The following procedures may be followed for addressing an actual or potential conflict of interest: -an interested person may make a presentation at the board meeting or committee meeting, but after the presentation, he/she shall leave the meeting during the discussion of, and the vote on, the transaction or arrangement involving the possible conflict of interest. -the chair of the board or chairperson of the committee shall, if appropriate, appoint a disinterested person or committee to investigate alternatives to the proposed transaction or arrangement. -after exercising due diligence, the board or committee shall determine whether the corporation can obtain with reasonable efforts a more advantageous transaction or arrangement from a person or entity that would not give rise to a conflict of interest. -if a more advantageous transaction or arrangement is not reasonably possible under circumstances not producing a conflict of interest, the board or committee shall determine by a majority vote of the disinterested directors whether the transaction or arrangement is in the corporations best interest, for its own benefit, and whether it is fair and reasonable. In conformity with the above determination, it shall make its decision as to whether to enter into the transaction or arrangement. -any transaction or arrangement where a conflict of interest is involved will require a two thirds (2/3) vote of the directors voting at a meeting of the board where a quorum is present.

Pt VI, Line 15A

Goodwills board of directors authorizes a compensation committee to provide recommendations regarding compensation-related matters within the organization. Compensation for goodwills ceo is determined and evaluated each year based on comparability data from widely accepted peer benchmarking salary surveys.

Pt VI, Line 15B

Goodwills board of directors authorizes a compensation committee to provide recommendations regarding compensation-related matters within the organization. Compensation for goodwills executive team is determined and evaluated each year based on comparability data from widely accepted peer benchmarking salary surveys.

Pt VI, Line 19

Goodwills governing documents and conflict of interest policy are available to the public upon request.

Pt XI

Line 9: change in beneficial interest in assets held by others.

Financial Statement Notes

Pt V, Line 4

Distributions received from the endowment are to be available for use in goodwill industriesoperations as appropriated by the board of directors.

Raw XML AppendixShowing 400 of 903 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Form990PartVIISectionAGrp/TitleTxt0PRESIDENT & CEO (EFF 6/24)
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IRS990/Form990PartVIISectionAGrp/TitleTxt3VP - FINANCE
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