Civic Intelligence

Morning Star Rising

EIN 72-1475326 • 501(c)3 • New Orleans, LA

Profile

To promote the sanctity of life, dignity of women and sacredness of sexuality through medical and mental health services.

4612 S Claiborne AveNew Orleans, LA 70125

www.womansnewlife.com

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

20th percentile

0.01x

Higher debt load relative to assets than 20% of similar nonprofits.

501(c)3 • $5M-$10M nonprofits • Source year 2024

Liabilities / Revenue

22nd percentile

0.03x

Higher debt load relative to revenue than 22% of similar nonprofits.

501(c)3 • $5M-$10M nonprofits • Source year 2024

Net Margin

51st percentile

5.1%

Higher net margin than 51% of similar nonprofits.

501(c)3 • $5M-$10M nonprofits • Source year 2024

Top Officer Pay

Score unavailable

No value available

No filing with officer rows is available for this organization yet.

Asset Growth

44th percentile

3.0%

Faster asset growth than 44% of similar nonprofits.

501(c)3 • $5M-$10M nonprofits • Annualized from 2023 to 2024

Revenue Growth

66th percentile

16%

Faster revenue growth than 66% of similar nonprofits.

501(c)3 • $5M-$10M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets20th percentile

Assets

Up

$5,972,938

Up $171,618 (+3.0%) from 2023

Liabilities

Down

$58,438

Down $19,816 (-25%) from 2023

Net Assets

Up

$5,914,500

Up $191,434 (+3.3%) from 2023

Operations
Liabilities / Revenue22nd percentileNet Margin51st percentile

Revenue

Up

$1,849,279

Up $260,285 (+16%) from 2023

Expenses

Up

$1,755,159

Up $11,949 (+0.7%) from 2023

Net Income

Up

$94,120

Up $248,336 (+161%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth44th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$6.0M$4.0M$2.0M$0Assets 2010: $183,826Liabilities 2010: $62,596Net Assets 2010: $121,2302010Assets 2011: $315,996Liabilities 2011: $80,810Net Assets 2011: $235,1862011Assets 2012: $379,688Liabilities 2012: $50,542Net Assets 2012: $329,1462012Assets 2013: $640,831Liabilities 2013: $49,883Net Assets 2013: $590,9482013Assets 2014: $657,400Liabilities 2014: $9,636Net Assets 2014: $647,7642014Assets 2015: $2,168,130Liabilities 2015: $13,487Net Assets 2015: $2,154,6432015Assets 2016: $3,114,127Liabilities 2016: $12,215Net Assets 2016: $3,101,9122016Assets 2017: $3,820,586Liabilities 2017: $6,741Net Assets 2017: $3,813,8452017Assets 2018: $4,270,848Liabilities 2018: $6,772Net Assets 2018: $4,264,0762018Assets 2019: $4,631,074Liabilities 2019: $32,420Net Assets 2019: $4,598,6542019Assets 2020: $5,205,176Liabilities 2020: $22,971Net Assets 2020: $5,182,2052020Assets 2021: $5,520,836Liabilities 2021: $39,165Net Assets 2021: $5,481,6712021Assets 2022: $5,801,828Liabilities 2022: $45,359Net Assets 2022: $5,756,4692022Assets 2023: $5,801,320Liabilities 2023: $78,254Net Assets 2023: $5,723,0662023Assets 2024: $5,972,938Liabilities 2024: $58,438Net Assets 2024: $5,914,5002024

Highlighted filing

2024

Assets$5,972,938
Liabilities$58,438
Net Assets$5,914,500
Open 2024 Filing

Operations Trend

Revenue Growth66th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$3.0M$2.0M$1.0M$0-$1.0MExpenses 2010: $662,8472010Expenses 2011: $638,7432011Expenses 2012: $633,7242012Revenue 2013: $1,031,151Expenses 2013: $798,831Net Income 2013: $232,3202013Revenue 2014: $825,672Expenses 2014: $768,848Net Income 2014: $56,8242014Revenue 2015: $2,424,519Expenses 2015: $917,577Net Income 2015: $1,506,9422015Revenue 2016: $2,124,705Expenses 2016: $1,178,910Net Income 2016: $945,7952016Revenue 2017: $2,012,055Expenses 2017: $1,303,469Net Income 2017: $708,5862017Revenue 2018: $1,713,345Expenses 2018: $1,263,114Net Income 2018: $450,2312018Revenue 2019: $1,557,325Expenses 2019: $1,222,747Net Income 2019: $334,5782019Revenue 2020: $1,584,644Expenses 2020: $1,001,093Net Income 2020: $583,5512020Revenue 2021: $1,610,111Expenses 2021: $1,242,315Net Income 2021: $367,7962021Revenue 2022: $2,000,835Expenses 2022: $1,492,281Net Income 2022: $508,5542022Revenue 2023: $1,588,994Expenses 2023: $1,743,210Net Income 2023: -$154,2162023Revenue 2024: $1,849,279Expenses 2024: $1,755,159Net Income 2024: $94,1202024

Highlighted filing

2024

Revenue$1,849,279
Expenses$1,755,159
Net Income$94,120
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$5,972,938
Liabilities
$58,438
Net assets
$5,914,500
Revenue
$1,849,279
Expenses
$1,755,159
Net income
$94,120
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$5.97$0.06$5.91$1.85$1.76$0.09
2023Detailed filing. Detailed filing data is available for this year.$5.80$0.08$5.72$1.59$1.74$0.15
2022Detailed filing. Detailed filing data is available for this year.$5.80$0.05$5.76$2.00$1.49$0.51
2021Detailed filing. Detailed filing data is available for this year.$5.52$0.04$5.48$1.61$1.24$0.37
2020Detailed filing. Detailed filing data is available for this year.$5.21$0.02$5.18$1.58$1.00$0.58
2019Detailed filing. Detailed filing data is available for this year.$4.63$0.03$4.60$1.56$1.22$0.33
2018Detailed filing. Detailed filing data is available for this year.$4.27$0.01$4.26$1.71$1.26$0.45
2017Detailed filing. Detailed filing data is available for this year.$3.82$0.01$3.81$2.01$1.30$0.71
2016Detailed filing. Detailed filing data is available for this year.$3.11$0.01$3.10$2.12$1.18$0.95
2015Detailed filing. Detailed filing data is available for this year.$2.17$0.01$2.15$2.42$0.92$1.51
2014Detailed filing. Detailed filing data is available for this year.$0.66$0.01$0.65$0.83$0.77$0.06
2013Detailed filing. Detailed filing data is available for this year.$0.64$0.05$0.59$1.03$0.80$0.23
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.38$0.05$0.33$0.63
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.32$0.08$0.24$0.64
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.18$0.06$0.12$0.66
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
May 14, 2025
Return Version
2024v5.2
Gross Receipts
$1,849,279
Mission and Program Overview

Mission

To promote the sanctity of life, dignity of women and sacredness of sexuality through medical and mental health services.

Women, Men and Family Professional Couseling Professional counseling and medical services for women struggling with unplanned pregnancies and reproductive health issues. Physical, emotional, spiritual

Balance Sheet Detail
LineBeginningEndChange
Assets
Land, Buildings, and Equipment, Net$2,826,290$2,738,436▼ $87,854
Savings and Temporary Cash Investments$1,708,560$1,929,172▲ $220,612
Cash and Non-Interest-Bearing Accounts$1,247,993$1,286,020▲ $38,027
Total Assets$5,801,320$5,972,938▲ $171,618
Other Assets Total$18,477$19,310▲ $833
Liabilities
Accounts Payable and Accrued Expenses$50,404$37,671▼ $12,733
Other Liabilities$27,850$20,767▼ $7,083
Total Liabilities$78,254$58,438▼ $19,816
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$5,485,571$5,674,247▲ $188,676
Net Assets With Donor Restrictions$237,495$240,253▲ $2,758
Total Net Assets Fund Balance$5,723,066$5,914,500▲ $191,434
Total Liabilities and Net Assets / Fund Balance$5,801,320$5,972,938▲ $171,618

Asset Categories

AssetBook ValueDepreciationBasis
Buildings$413,894--
Land$275,403--
Equipment$229,968--
Leasehold Improvements$1,819,171$630,424-

Endowment Activity

PeriodBeginningContrib.Gain/LossOther UsesEnd
2024$278,194---$278,194
2023$278,194---$278,194
2022$278,194---$278,194
2021$278,194---$278,194
2020$278,194---$278,194
Compensation and Service Providers
Top Officer PayScore unavailable

Employees

NameTitleFull / Part TimeBaseTotal
Allison DaigleCEOFT$86,448$86,448

Board Members and Trustees

NameTitle
Miguel EliasChair
Fr Robert CavalierVice-Chair
Donna AshcraftDirector
Dr Laura MansfieldDirector
Dr Lauren BarfieldDirector
Dr Stephanie Cauble StumpfDirector
Michelle HurlyDirector
Jeffrey DunbarSecretary
Michael BourgeoisTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$1,741,161
Program Service Revenue
$58,598
Investment Income
$49,520
Other Revenue
$0
All Other Contributions
$914,831
Change in Net Assets
$94,120
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$969,858
Other Expenses$785,301
Total Fundraising Expense$239,167
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Comp Disqual Persons$749,950$0$0$749,950
Fees for Services Other$0$0$239,167$239,167
Occupancy$110,086$0$0$110,086
Depreciation Depletion$87,855$0$0$87,855
Current Officers, Directors, Trustees, and Key Employees$0$86,448$0$86,448
Insurance$0$79,104$0$79,104
Office Expenses$72,786$0$0$72,786
Advertising$63,055$0$0$63,055
Payroll Taxes$61,954$0$0$61,954
All Other Expenses$59,650$0$0$59,650
Other Employee Benefits$58,324$0$0$58,324
Fees for Services Accounting$0$27,877$0$27,877
Fees for Services Management$0$16,081$0$16,081
Pension Plan Contributions$13,182$0$0$13,182
Other Expenses$5,634$0$0$5,634
Total Functional Expenses$1,306,482$209,510$239,167$1,755,159
Fundraising, Events, and Gaming
Fundraising activities
Yes
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0

Fundraising Events

EventGross ReceiptsGross RevenueDirect ExpensesNet Income
Born to Run$215,984$215,984$27,731$188,253
Gala$214,238$214,238$41,825$172,413
Total Events$510,266$510,266$112,414$397,852
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Federal income taxes$7,136
Accrued Sick Leave$6,559
State withholding$4,274
Simple IRA Withholding$2,798
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No
Filing and Contact Details

Filer

Filer Name
Morning Star Rising
EIN
72-1475326
Phone
5044960212
Address
4612 S Claiborne Ave, New Orleans, LA 70125
Doing Business As
Woman's New Life Clinic

Signing Officer

Name
Allison Daigle
Title
CEO
Phone
5044960212
Signed
2025-05-14
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Allison Daigle
Formed
1997
Legal Domicile
La
Voting Board Members
9
Independent Board Members
9
Employees
24
Volunteers
30

Preparer

Firm
Sudie S Joint CPA LLC
Address
204 N I-10 Service Road E, Metairie, LA 70005
Preparer
Sudie S Joint
Phone
5043042323
Supplemental Narrative

Additional Explanations

Pt VI, Line 12C

“The Board annually reviews and signs off on the conflict of interest policy.”

Pt VI, Line 15A

“The Board of Directors reviews comparable salaries in the community along with job performance and deliberates on the salary.”

Pt VI, Line 19

“No requests were made.”

Pt VI, Line 11B

“The CEO reviews Form 990 with the CPA and sends the Form 990 to the Finance and Administration Committee of the Board of Directors prior to filing.”

Pt XII, Line 2C

“No changes were made to the process.”

Pt VI, Line 7A

“Board members do have the power to elect new directors each calendar year.”

Form 990, Part IX, Line 11G

“Fundraising & Development 239167. 239167.”

Raw XML AppendixShowing 400 of 496 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Desc0Professional counseling was provided for women, men and families in unplanned prengancies. Professional counseling was provided for women and men struggling with past abortion decisions. Professional counseling was provided for women struggling with postpartum depression and pregnancy loss. Medical services including pregnancy tests and ultrasounds were provided. Clients were provided holistic care and case management including referrals for housing, rental assistance, food, baby items, and long-term medical care. Instruction in Creighton Model System of Fertility Care, FEMM, and Ovulation Method was provided. Well-woman care and prenatal care up to 20 weeks was provided through Womans New Life Clinic.
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