Civic Intelligence

American Marketing Association

EIN 72-1081378 • Metairie, LA

PO Box 9231Metairie, LA 70055
Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

63rd percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

<$500k nonprofits • Source year 2014

Liabilities / Revenue

66th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

<$500k nonprofits • Source year 2014

Net Margin

24th percentile

-23%

Higher net margin than 24% of similar nonprofits.

<$500k nonprofits • Source year 2014

Top Officer Pay

Score unavailable

No value available

No filing with officer or executive compensation is available for this organization yet.

Asset Growth

23rd percentile

-38%

Faster asset growth than 23% of similar nonprofits.

<$500k nonprofits • Annualized from 2013 to 2014

Revenue Growth

28th percentile

-27%

Faster revenue growth than 28% of similar nonprofits.

<$500k nonprofits • Annualized from 2013 to 2014

Balance Sheet
Liabilities / Assets63rd percentile

Assets

Down

$7,830

Down $4,883 (-38%) from 2013

Liabilities

Flat

$0

Flat from 2013

Net Assets

-

No earlier filing loaded for comparison.

Operations
Liabilities / Revenue66th percentileNet Margin24th percentile

Revenue

Down

$21,138

Down $7,776 (-27%) from 2013

Expenses

Up

$26,021

Up $4,520 (+21%) from 2013

Net Income

Down

-$4,883

Down $12,296 (-166%) from 2013

Trend Graphs

Balance Sheet Trend

Asset Growth23rd percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$15K$10K$5.0K$0-$5.0KAssets 2010: $3,153Liabilities 2010: $3,191Net Assets 2010: -$382010Assets 2011: $12,253Liabilities 2011: $4,2762011Assets 2012: $5,301Liabilities 2012: $02012Assets 2013: $12,713Liabilities 2013: $02013Assets 2014: $7,830Liabilities 2014: $02014

Highlighted filing

2014

Assets$7,830
Liabilities$0
Net Assets-
Open 2014 Filing

Operations Trend

Revenue Growth28th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$60K$40K$20K$0-$20KRevenue 2010: $38,488Expenses 2010: $34,144Net Income 2010: $4,3442010Revenue 2011: $52,499Expenses 2011: $43,321Net Income 2011: $9,1782011Revenue 2012: $31,448Expenses 2012: $32,517Net Income 2012: -$1,0692012Revenue 2013: $28,914Expenses 2013: $21,501Net Income 2013: $7,4132013Revenue 2014: $21,138Expenses 2014: $26,021Net Income 2014: -$4,8832014

Highlighted filing

2014

Revenue$21,138
Expenses$26,021
Net Income-$4,883
Open 2014 Filing

Filings

Most recent year

2014 • Form 990EZSummary only. Only limited summary data is available for this year.

Open filing
Assets
$7,830
Liabilities
$0
Net assets
-
Revenue
$21,138
Expenses
$26,021
Net income
-$4,883
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2014Summary only. Only limited summary data is available for this year.$7.83$0.00$21.1$26.0$4.88
2013Summary only. Only limited summary data is available for this year.$12.7$0.00$28.9$21.5$7.41
2012Summary only. Only limited summary data is available for this year.$5.30$0.00$31.4$32.5$1.07
2011Summary only. Only limited summary data is available for this year.$12.3$4.28$52.5$43.3$9.18
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$3.15$3.19$0.04$38.5$34.1$4.34
Latest Detailed Filing

The latest 2014 filing currently has summary financial data only. Showing the latest detailed filing from 2010 below.

Jump To
Filing Snapshot
Filing Period
Jul 1, 2009 to Jun 30, 2010
Signed
Feb 9, 2011
Return Version
2009v1.7
Filing and Contact Details

Filer

EIN
72-1081378
Raw XML Appendix299 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990EZ/OfficerDirectorTrusteeKeyEmpl/PersonName0Linzy CotaYA
IRS990EZ/OfficerDirectorTrusteeKeyEmpl/PersonName1BETH ANN BRANNON
IRS990EZ/OfficerDirectorTrusteeKeyEmpl/PersonName2ALLISON GOUAX
IRS990EZ/OfficerDirectorTrusteeKeyEmpl/PersonName3LAUREN SCHUG
IRS990EZ/OfficerDirectorTrusteeKeyEmpl/PersonName4CHRISTINE BRIEDE
IRS990EZ/OfficerDirectorTrusteeKeyEmpl/PersonName5kiMBERLIE J RITTER
IRS990EZ/OfficerDirectorTrusteeKeyEmpl/PersonName6CHRISTINE FOSTER
IRS990EZ/OfficerDirectorTrusteeKeyEmpl/PersonName7KERRI LALLY
IRS990EZ/OfficerDirectorTrusteeKeyEmpl/PersonName8KELLY TROPIA
IRS990EZ/OfficerDirectorTrusteeKeyEmpl/PersonName9LAURA TOBIN
IRS990EZ/OfficerDirectorTrusteeKeyEmpl/PersonName10JERRY GOOLSBY
IRS990EZ/OfficerDirectorTrusteeKeyEmpl/PersonName11RUSSELL LACEY
IRS990EZ/OfficerDirectorTrusteeKeyEmpl/PersonName12ANDY KUTCHER
IRS990EZ/OfficerDirectorTrusteeKeyEmpl/PersonName13KRISTEN PREAU
IRS990EZ/OfficerDirectorTrusteeKeyEmpl/PersonName14JANET FABRE SMITH
IRS990EZ/OfficerDirectorTrusteeKeyEmpl/PersonName15DAMIEN LAMANNA
IRS990EZ/OfficerDirectorTrusteeKeyEmpl/PersonName16kristy nunez
IRS990EZ/OfficerDirectorTrusteeKeyEmpl/PersonName17mckenzie coco
IRS990EZ/OfficerDirectorTrusteeKeyEmpl/Title0PRESIDENT
IRS990EZ/OfficerDirectorTrusteeKeyEmpl/Title1SECRETARY & MEMBERSHIP
IRS990EZ/OfficerDirectorTrusteeKeyEmpl/Title2VP COMMUNICATIONS
IRS990EZ/OfficerDirectorTrusteeKeyEmpl/Title3VP SPONSORSHIP
IRS990EZ/OfficerDirectorTrusteeKeyEmpl/Title4IMMEDIATE PAST PRESIDENT
IRS990EZ/OfficerDirectorTrusteeKeyEmpl/Title5PRESIDENT ELECT
IRS990EZ/OfficerDirectorTrusteeKeyEmpl/Title6VP TECHNOLOGY
IRS990EZ/OfficerDirectorTrusteeKeyEmpl/Title7VP FINANCE
IRS990EZ/OfficerDirectorTrusteeKeyEmpl/Title8VP PROGRAMING-NORTHSHORE
IRS990EZ/OfficerDirectorTrusteeKeyEmpl/Title9VP PROGRAMING-SOUTHSHORE
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IRS990EZ/OfficerDirectorTrusteeKeyEmpl/Title11CO-VP COLLEGIATE RELATIONS
IRS990EZ/OfficerDirectorTrusteeKeyEmpl/Title12vp events
IRS990EZ/OfficerDirectorTrusteeKeyEmpl/Title13MEMBER AT LARGE
IRS990EZ/OfficerDirectorTrusteeKeyEmpl/Title14MEMBER AT LARGE
IRS990EZ/OfficerDirectorTrusteeKeyEmpl/Title15VP SECRETARY
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IRS990EZ/PartVIAHghstPaidCntrctProfSer0NONE
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IRS990EZ/PrimaryExemptPurpose0TO BE RECOGNIZED WORLDWIDE AS THE FOREMOST MARKETING AUTHORITY AND RESOURCE AND AN ORGANIZATION TO WHICH MARKETING PROFESSIONALS WANT TO BELONG. THE AMERICAN MARKETING ASSOCIATION IS A PROFESSIONAL ASSOCIATION FOR INDIVIDUALS AND ORGANIZATIONS INVOLVED IN THE PRACTICE, TEACHING AND STUDY OF MARKETING WORLDWIDE. OUR PRINCIPAL ROLES ARE: ADVANCING MARKETING PRACTICE AND THOUGHT LEADERSHIP; BEING AN ADVOCATE FOR MARKETING AND PROMOTING ITS IMPORTANCE, EFFICACY AND ETHICS; AND BEING AN ESSENTIAL RESOURCE FOR MARKETING INFORMATION, EDUCATION, TRAINING, AND RELATIONSHIPS.
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IRS990EZ/ProgramServiceAccomplishment/DescriptionProgramServiceAccom0ANNUAL PRESIDENTS PANEL - PANEL CONSISTING OF COMPANY HEADS OF VARIOUS ADVERTISING TO DISCUSS PRESSING ISSUES WITHIN THE MARKETING INDUSTRY AND HOW EACH IS HANDLING THE VARIOUS SITUATIONS. AUDIENCE CONSISTS OF MEMBERS, NON MEMBERS AND StuDENTS WITHIN THE MARKETING ARENA. THIS MEETING SERVES ABOUT 150 REGISTRANTS AND INCLUDES A MEAL.
IRS990EZ/ProgramServiceAccomplishment/DescriptionProgramServiceAccom1Monthly Guest Speaker Luncheons - Held 8 times a year. This meeting invites guest speakers from around the country involved in various marketing capacities and teaches how their practice produces results and its effectiveness. This meeting serves between 100 to 125 registrants and includes a meal.
IRS990EZ/ProgramServiceAccomplishment/DescriptionProgramServiceAccom2Max Awards - Program designed to recognize outstanding accomplishments within the marketing community. This meeting serves between 50 to 100 registrants.
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TransferPrsnlBnftContractsDecl/Declaration0The organization did not, during the year, receive any funds, directly,or indirectly, to pay premiums on a personal benefit contract.The organization, did not, during the year, pay any premiums, directly,or indirectly, on a personal benefit contract.
ReturnHeader/BuildTS02016-02-24 21:20:13Z
ReturnHeader/Filer/EIN0721081378
ReturnHeader/Filer/Name/BusinessNameLine10AMERICAN MARKETING ASSOCIATION
ReturnHeader/Filer/NameControl0AMER
ReturnHeader/Filer/Phone05045224367
ReturnHeader/Filer/USAddress/AddressLine10PO BOX 9231
ReturnHeader/Filer/USAddress/City0METAIRIE
ReturnHeader/Filer/USAddress/State0LA
ReturnHeader/Filer/USAddress/ZIPCode070055
ReturnHeader/Officer/DateSigned02011-02-09
ReturnHeader/Officer/Name0KERRI LALLY
ReturnHeader/Officer/Phone05045224367
ReturnHeader/Officer/Title0VP FINANCE
ReturnHeader/Preparer/DatePrepared02011-02-10
ReturnHeader/PreparerFirm/PreparerFirmBusinessName/BusinessNameLine10MALCOLM M DIENES LLC
ReturnHeader/PreparerFirm/PreparerFirmUSAddress/AddressLine10701 METAIRIE RD STE 2A301
ReturnHeader/PreparerFirm/PreparerFirmUSAddress/City0METAIRIE
ReturnHeader/PreparerFirm/PreparerFirmUSAddress/State0LA
ReturnHeader/PreparerFirm/PreparerFirmUSAddress/ZIPCode070005
ReturnHeader/Preparer/Name0D Troy Boucher
ReturnHeader/Preparer/Phone05045889288
ReturnHeader/ReturnType0990EZ
ReturnHeader/TaxPeriodBeginDate02009-07-01
ReturnHeader/TaxPeriodEndDate02010-06-30
ReturnHeader/TaxYear02009
ReturnHeader/Timestamp02011-02-11T14:59:45-06:00

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