Civic Intelligence

Missouri Main Street Connection Inc

EIN 71-0988757 • 501(c)3 • Branson, MO

Profile

Missouri Main Street Connection is the leading statewide nonprofit organization devoted to preservation-based economic development. Through the Main Street America movement and our partners, we empower community revitalization by celebrating, supporting, and sustaining Missouri historic commercial districts in both rural and urban settings.

PO Box 1066Branson, MO 65615-1066

momainstreet.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

19th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

501(c)3 • $1M-$5M nonprofits • Source year 2024

Liabilities / Revenue

20th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

501(c)3 • $1M-$5M nonprofits • Source year 2024

Net Margin

67th percentile

14%

Higher net margin than 67% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Source year 2024

Top Officer Pay

82nd percentile

$149,815

Higher top officer pay than 82% of similar nonprofits.

Top officer pay equals 8.2% of source-year revenue.

501(c)3 • $1M-$5M nonprofits • Source year 2024

Asset Growth

96th percentile

135%

Faster asset growth than 96% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Revenue Growth

72nd percentile

26%

Faster revenue growth than 72% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Assets

Up

$447,726

Up $257,000 (+135%) from 2023

Liabilities

Down

$0

Down $13,014 (-100%) from 2023

Net Assets

Up

$447,726

Up $270,014 (+152%) from 2023

Revenue

Up

$1,836,404

Up $381,400 (+26%) from 2023

Expenses

Down

$1,574,449

Down $35,123 (-2.2%) from 2023

Net Income

Up

$261,955

Up $416,523 (+269%) from 2023

Trend Graphs

Balance Sheet Trend

Grouped bars show assets, liabilities, and net assets across loaded filings.

$800K$600K$400K$200K$0Assets 2011: $132,834Liabilities 2011: $0Net Assets 2011: $132,8342011Assets 2012: $121,827Liabilities 2012: $0Net Assets 2012: $121,8272012Assets 2013: $168,930Liabilities 2013: $0Net Assets 2013: $168,9302013Assets 2014: $136,917Liabilities 2014: $0Net Assets 2014: $136,9172014Assets 2015: $432,046Liabilities 2015: $0Net Assets 2015: $432,0462015Assets 2016: $64,350Liabilities 2016: $20,475Net Assets 2016: $43,8752016Assets 2017: $439,673Liabilities 2017: $10,085Net Assets 2017: $429,5882017Assets 2018: $628,109Liabilities 2018: $9,001Net Assets 2018: $619,1082018Assets 2019: $222,607Liabilities 2019: $3,747Net Assets 2019: $218,8602019Assets 2020: $308,341Liabilities 2020: $6,087Net Assets 2020: $302,2542020Assets 2021: $768,855Liabilities 2021: $5,778Net Assets 2021: $763,0772021Assets 2022: $369,095Liabilities 2022: $19,293Net Assets 2022: $349,8022022Assets 2023: $190,726Liabilities 2023: $13,014Net Assets 2023: $177,7122023Assets 2024: $447,726Liabilities 2024: $0Net Assets 2024: $447,7262024

Highlighted filing

2024

Assets$447,726
Liabilities$0
Net Assets$447,726

Operations Trend

Revenue, expenses, and net income by year, with the latest filing highlighted.

$2.0M$1.0M$0-$1.0MRevenue 2011: $296,513Expenses 2011: $278,857Net Income 2011: $17,6562011Revenue 2012: $303,080Expenses 2012: $314,087Net Income 2012: -$11,0072012Revenue 2013: $424,062Expenses 2013: $360,119Net Income 2013: $63,9432013Revenue 2014: $352,163Expenses 2014: $397,223Net Income 2014: -$45,0602014Revenue 2015: $755,360Expenses 2015: $465,614Net Income 2015: $289,7462015Revenue 2016: $220,735Expenses 2016: $553,035Net Income 2016: -$332,3002016Revenue 2017: $940,515Expenses 2017: $554,802Net Income 2017: $385,7132017Revenue 2018: $1,217,818Expenses 2018: $1,370,123Net Income 2018: -$152,3052018Revenue 2019: $589,034Expenses 2019: $822,189Net Income 2019: -$233,1552019Revenue 2020: $819,763Expenses 2020: $0Net Income 2020: $819,7632020Revenue 2021: $1,514,746Expenses 2021: $1,058,917Net Income 2021: $455,8292021Revenue 2022: $1,090,716Expenses 2022: $1,509,235Net Income 2022: -$418,5192022Revenue 2023: $1,455,004Expenses 2023: $1,609,572Net Income 2023: -$154,5682023Revenue 2024: $1,836,404Expenses 2024: $1,574,449Net Income 2024: $261,9552024

Highlighted filing

2024

Revenue$1,836,404
Expenses$1,574,449
Net Income$261,955

Filings

Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.45$0.00$0.45$1.84$1.57$0.26
2023XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.19$0.01$0.18$1.46$1.61$0.15
2022XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.37$0.02$0.35$1.09$1.51$0.42
2021XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.77$0.01$0.76$1.51$1.06$0.46
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.31$0.01$0.30$0.82$0.00$0.82
2019Summary only. Only limited summary data is available for this year.$0.22$0.00$0.22$0.59$0.82$0.23
2018Summary only. Only limited summary data is available for this year.$0.63$0.01$0.62$1.22$1.37$0.15
2017Summary only. Only limited summary data is available for this year.$0.44$0.01$0.43$0.94$0.55$0.39
2016Summary only. Only limited summary data is available for this year.$0.06$0.02$0.04$0.22$0.55$0.33
2015Summary only. Only limited summary data is available for this year.$0.43$0.00$0.43$0.76$0.47$0.29
2014Summary only. Only limited summary data is available for this year.$0.14$0.00$0.14$0.35$0.40$0.05
2013Summary only. Only limited summary data is available for this year.$0.17$0.00$0.17$0.42$0.36$0.06
2012Summary only. Only limited summary data is available for this year.$0.12$0.00$0.12$0.30$0.31$0.01
2011Summary only. Only limited summary data is available for this year.$0.13$0.00$0.13$0.30$0.28$0.02
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Oct 22, 2025
Return Version
2024v5.1
Gross Receipts
$1,836,404
Mission and Program Overview

Mission

SEE PART I LINE I

To benefit the public by provisional workshops, mentoring, & tech assistance for preservation based revitalization using the main street approach developed by the national trust for historic preservation (nthp).

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$184,380$439,873▲ $255,493
Cap Stk Tr Prin Current Funds$377,078$350,727▼ $26,351
Rtn Earn Endowment Incm Other Fnds$-199,366$96,999▲ $296,365
Accounts Receivable$4,818--
Land, Buildings, and Equipment, Net$1,528$0▼ $1,528
Receivable From Disqualified Prsn-$0-
Receivables From Officers Etc$0$0→ $0
Investments Other Securities$0--
Investments Program Related$0--
Loans From Officers Directors-$0-
Total Assets$198,026$447,726▲ $249,700
Other Assets Total$7,300$7,853▲ $553
Liabilities
Deferred Revenue$20,000--
Other Liabilities$314$0▼ $314
Accounts Payable and Accrued Expenses-$0-
Total Liabilities$20,314$0▼ $20,314
Net Assets / Fund Balance
Total Net Assets Fund Balance$177,712$447,726▲ $270,014
Total Liabilities and Net Assets / Fund Balance$198,026$447,726▲ $249,700

Asset Categories

AssetBook ValueDepreciationBasis
Other Land Buildings$0$17,625$17,625
Equipment$0$8,532$8,532
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
Gayla L RotenState DirectorFT$131,298$18,517$149,815

Board Members and Trustees

NameTitle
Robert LewisImmediate Past Chair
Christine JohnstonPresident
Bridgette KelchVice President
Steven HoffmanExecutive Leadership Trustee
Christina CarverMember
Dana GouldMember
John VietmeierMember
Karen Bode BaxterMember
Mark PauleyMember
Robert EspelandMember
William EmmonsMember
Dawn DauerSecretary
Russ VolmertTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$1,382,838
Program Service Revenue
$444,118
Investment Income
$9,448
Other Revenue
$0
All Other Contributions
$61,991
Change in Net Assets
$261,955
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$839,730
Other Expenses$734,719
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$541,495--$541,495
Current Officers, Directors, Trustees, and Key Employees$149,815--$149,815
Interest$138,481$10,713-$149,194
Other Employee Benefits$83,139--$83,139
Occupancy$60,964$21,961-$82,925
Fees for Services Lobbying$76,000--$76,000
Fees for Services Other$74,706$0$0$74,706
Information Technology$61,909--$61,909
Payroll Taxes$51,469--$51,469
Office Expenses$1,456$40,100-$41,556
Other Expenses$32,461--$32,461
All Other Expenses$22,291$0$0$22,291
Pension Plan Contributions$13,812--$13,812
Advertising$7,505$4,286-$11,791
Travel$8,705$2,340-$11,045
Fees for Services Accounting-$8,000-$8,000
Insurance-$5,776-$5,776
Payments to Affiliates-$2,951-$2,951
Depreciation Depletion-$1,528-$1,528
Total Functional Expenses$1,476,794$97,655$0$1,574,449
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
Yes
Subject to proxy tax
No
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Loans from Officers, Directors, Trustees, and Key Employees-$0-
Receivables from Disqualified Persons-$0-
Receivables from Officers, Directors, Trustees, and Key Employees$0$0→ $0
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Line 11B Review of form 990 by governing body

The process by which the organization reviews this form 990: Was completed by Board President, Immediate Past President, Executive Leadership Trustee. All Board Members will receive 990 & schedules to review, comment, question, and discuss at the next Board meeting in 2025.

Form 990, Part VI, Line 15A Process to establish compensation of top management official

Process for determining compensation/salaries of the State Director is determined by the Board of Directors. The Board examines comparable data from the National Main Street Center's Main Street Coordinator's Annual Salary Survey during an Executive (closed) session. Their discussion on employee's salaries and benefits are recorded in the Closed Session Minutes.

Form 990, Part VI, Line 15B Process to establish compensation of other employees

Process for determining compensation/salaries of the State Director is determined by the Board of Directors. The Board examines comparable data from the National Main Street Center's Main Street Coordinator's Annual Salary Survey during an Executive (closed) session. Their discussion on employee's salaries and benefits are recorded in the Closed Session Minutes.

Form 990, Part VI, Line 19 Required documents available to the public

The organization did not receive any requests to provide governing documents, conflict of interest policy, and financial statements from the public during the 2024 tax year. How the organization makes its governing documents, polices and financial statements available to the public: A requestion for these documents will receive written response or phone call from the organization within seven working days following the request. The organization will ask for a written list of specific documents being requested. Copies of the documents will be provided within five working days after the list is received. A copy charge of $0.10 per page will be applied for black ink copies or $0.20 per page for colored, there is also an additional charge for postage based on the current first-class mail rate.

Filing and Contact Details

Filer

Filer Name
Missouri Main Street Connection Inc
EIN
71-0988757
Phone
4173343014
Address
PO Box 1066, Branson, MO 65615-1066

Signing Officer

Name
Gayla Roten
Title
Vice President
Phone
4173343014
Signed
2025-10-22
Discuss with paid preparer
Yes

Organization Details

Formed
2005
Legal Domicile
Mo
Voting Board Members
13
Independent Board Members
13
Employees
14
Volunteers
15

Preparer

Firm
Forvis Mazars LLP
Address
910 E St Louis 200 PO Box 1190, Springfield, MO 65806-2523
Preparer
Kayla Bell
Phone
4178658701
Supplemental Narrative

Additional Explanations

Form 990, Part III, Line 4A

Missouri Main Street provides technical assistance and training to communities competitively selected for the Missouri Main Street Community Empowerment Grant Program. Through the Missouri Main Street Program, intensive on-site assistance and training are provided to grant recipients and is an expansion of our new community recruitment. Services are for two years and include MMSC town hall meetings, organizational visits, survey work and data collection, specialized technical services, consultation by phone, training and reference materials, networking, and the opportunity to attend regional Main Street workshops and the state conference. Missouri Main Street will provide tailored, technical services directly in up to 40 Main Street communities with the capacity to implement additional economic development initiatives. Each of these community organizations will receive one technical visit from MMSC staff or consultants meant to target a need in strengthening how their organization operates. Resource visits will be provided up to 23 Main Street organizations. These visits involve more intensive technical assistance through a consultant that addresses the organization and their community's needs on a specific project in their historic district. These visits will focus primarily on projects related to the three Main Street points of Promotion, Design, and Economic Vitality. Additionally, MMSC will provide dedicated technical services to 30 communities that are currently implementing Main Street in their communities but are ready to expand their capacity and advance their implementation and programming. These services will be designed to help guide these organizations to move strategically toward the goal of Main Street Accreditation.

Form 990, Part III, Line 4C

Topics included: Main Street 101, Neighborhood Assistance Program, People Engaging People, Urban Main Street Partners: processes included creating a Main Street downtown revitalization program, board and volunteer development, encouraging local resources for building rehabilitation and development, communication, promotion, and fundraising. In 2024, MMSC held numerous training sessions in person depending on the audience size and local restrictions 3,399 individuals received training with the Main Street Approach and served 578 total communities and districts. Consulting services were conducted by staff upon request by communities seeking this type of revitalization training and mentoring.

Form 990, Part III, Line 4D Description of other program services

(Expenses $ 150,575 including grants of $)(Revenue $ 262,167) Community Empower Grant: Missouri Main Street Connection through the Community Empower Grant assisted 18 communities in 2024. This grant program helps communities start a Main Street program and begin building a successful downtown with new investment, businesses, residents, and events celebrating all that makes a downtown the heart of the community. The grant program provides two years of hands-on training and provides "over the shoulder" guidance and encouragement to help build a strong foundation for long-lasting economic vitality for downtown. Other program services included training for local Main Street programs via the virtual Mornings on Main Street webinar series, Lunch and Learn, Doctor is in to address questions, and We Care calls with Main Street Directors from across the state. Program participants gained valuable knowledge to expand the program services and technical training offered by MMSC.

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IRS990/Form990PartVIISectionAGrp/PersonNm4Russ Volmert
IRS990/Form990PartVIISectionAGrp/PersonNm5Steven Hoffman
IRS990/Form990PartVIISectionAGrp/PersonNm6Christina Carver
IRS990/Form990PartVIISectionAGrp/PersonNm7Dana Gould
IRS990/Form990PartVIISectionAGrp/PersonNm8John Vietmeier
IRS990/Form990PartVIISectionAGrp/PersonNm9Karen Bode Baxter
IRS990/Form990PartVIISectionAGrp/PersonNm10Mark Pauley
IRS990/Form990PartVIISectionAGrp/PersonNm11Robert Espeland
IRS990/Form990PartVIISectionAGrp/PersonNm12William Emmons
IRS990/Form990PartVIISectionAGrp/PersonNm13Gayla L Roten
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IRS990/Form990PartVIISectionAGrp/TitleTxt0Vice President
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IRS990/MissionDesc0Missouri Main Street Connection is the leading statewide nonprofit organization devoted to preservation-based economic development. Through the Main Street America movement and our partners, we empower community revitalization by celebrating, supporting, and sustaining Missouri historic commercial districts in both rural and urban settings.
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IRS990/ProgSrvcAccomActy2Grp/Desc0Conference: Missouri Main Street Connection, Inc. (MMSC) hosts an annual state conference to educate Missouri communities. The conference provided focus on the importance of people, preservation, and places in community development and revitalization. The conference brings together historic preservation, community revitalization, and economic development professionals to learn new techniques and ideas related to the Main Street Approach to revitalization. The three-day conference hosted attendees from across Missouri for education and networking. Proceeds from the conference are utilized by MMSC to provide in-community services directly with the local Main Street non-profit.
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IRS990/ProgSrvcAccomActy3Grp/Desc0Workshops and Trainings: Training is offered for nominal fees or at no cost to the attendees. Participants in the training include community development groups, local Main Street organizations, preservation groups, city and county officials, specialists in historic preservation of buildings, downtown betterment groups, chambers of commerce, and other groups interested in preservation and revitalization of historic districts. MMSC selected topics for the 2024 workshops and conferences that helped existing groups strengthen their local revitalization programs and help those starting a revitalization program to achieve success quickly. The training in regional workshops focus on the development of revitalization skills for governing boards, staff, and volunteers who support the local revitalization efforts.
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IRS990/ProgSrvcAccomActyOtherGrp/Desc0Community Empower Grant: Missouri Main Street Connection through the Community Empower Grant assisted 18 communities in 2024. This grant program helps communities start a Main Street program and begin building a successful downtown with new investment, businesses, residents, and events celebrating all that makes a downtown the heart of the community. The grant program provides two years of hands-on training and provides "over the shoulder" guidance and encouragement to help build a strong foundation for long-lasting economic vitality for downtown. Other program services included training for local Main Street programs via the virtual Mornings on Main Street webinar series, Lunch and Learn, Doctor is in to address questions, and We Care calls with Main Street Directors from across the state. Program participants gained valuable knowledge to expand the program services and technical training offered by MMSC.
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