Civic Intelligence

Northwest Arkansas Tourism Association

EIN 71-0704935 • 501(c)6 • Bentonville, AR

Profile

The Northwest Arkansas Tourism Association (NATA) represents, promotes and markets all of the attractions, sites, and tourism entities within the four-county region of Benton, Washington, Carroll and Madison counties.

PO Box 2865Bentonville, AR 72712

www.northwestarkansas.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

50th percentile

0.00x

Higher debt load relative to assets than 50% of similar nonprofits.

501(c)6 • <$500k nonprofits • Source year 2024

Liabilities / Revenue

51st percentile

0.00x

Higher debt load relative to revenue than 51% of similar nonprofits.

501(c)6 • <$500k nonprofits • Source year 2024

Net Margin

22nd percentile

-19%

Higher net margin than 22% of similar nonprofits.

501(c)6 • <$500k nonprofits • Source year 2024

Top Officer Pay

77th percentile

$0

Higher top officer pay than 77% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

501(c)6 • <$500k nonprofits • Source year 2024

Asset Growth

23rd percentile

-26%

Faster asset growth than 23% of similar nonprofits.

501(c)6 • <$500k nonprofits • Annualized from 2023 to 2024

Revenue Growth

60th percentile

5.2%

Faster revenue growth than 60% of similar nonprofits.

501(c)6 • <$500k nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets50th percentile

Assets

Down

$143,547

Down $51,023 (-26%) from 2023

Liabilities

Down

$50

Down $5,050 (-99%) from 2023

Net Assets

Down

$143,497

Down $45,973 (-24%) from 2023

Operations
Liabilities / Revenue51st percentileNet Margin22nd percentile

Revenue

Up

$236,550

Up $11,702 (+5.2%) from 2023

Expenses

Down

$282,594

Down $86,487 (-23%) from 2023

Net Income

Up

-$46,044

Up $98,189 (+68%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth23rd percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$400K$300K$200K$100K$0Assets 2011: $16,042Liabilities 2011: $02011Assets 2012: $37,499Liabilities 2012: $1,8202012Assets 2013: $57,980Liabilities 2013: $124,6382013Assets 2014: $106,905Liabilities 2014: $32,831Net Assets 2014: $74,0742014Assets 2015: $105,343Liabilities 2015: $268Net Assets 2015: $105,0752015Assets 2016: $139,649Liabilities 2016: $32,188Net Assets 2016: $107,4612016Assets 2017: $82,077Liabilities 2017: $25,979Net Assets 2017: $56,0982017Assets 2018: $215,595Liabilities 2018: $18,526Net Assets 2018: $197,0692018Assets 2019: $282,662Liabilities 2019: $650Net Assets 2019: $282,0122019Assets 2020: $351,678Liabilities 2020: $6,512Net Assets 2020: $345,1662020Assets 2021: $252,711Liabilities 2021: $10,744Net Assets 2021: $241,9672021Assets 2022: $274,271Liabilities 2022: $17,836Net Assets 2022: $256,4352022Assets 2023: $194,570Liabilities 2023: $5,100Net Assets 2023: $189,4702023Assets 2024: $143,547Liabilities 2024: $50Net Assets 2024: $143,4972024

Highlighted filing

2024

Assets$143,547
Liabilities$50
Net Assets$143,497
Open 2024 Filing

Operations Trend

Revenue Growth60th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$400K$200K$0-$200KRevenue 2011: $29,536Expenses 2011: $66,251Net Income 2011: -$36,7152011Revenue 2012: $73,023Expenses 2012: $62,036Net Income 2012: $10,9872012Revenue 2013: $105,106Expenses 2013: $104,543Net Income 2013: $5632013Revenue 2014: $277,940Expenses 2014: $256,195Net Income 2014: $21,7452014Revenue 2015: $239,079Expenses 2015: $226,814Net Income 2015: $12,2652015Revenue 2016: $228,109Expenses 2016: $192,880Net Income 2016: $35,2292016Revenue 2017: $145,507Expenses 2017: $223,942Net Income 2017: -$78,4352017Revenue 2018: $286,889Expenses 2018: $220,043Net Income 2018: $66,8462018Revenue 2019: $299,228Expenses 2019: $237,005Net Income 2019: $62,2232019Revenue 2020: $284,888Expenses 2020: $228,283Net Income 2020: $56,6052020Revenue 2021: $236,103Expenses 2021: $206,997Net Income 2021: $29,1062021Revenue 2022: $173,048Expenses 2022: $135,354Net Income 2022: $37,6942022Revenue 2023: $224,848Expenses 2023: $369,081Net Income 2023: -$144,2332023Revenue 2024: $236,550Expenses 2024: $282,594Net Income 2024: -$46,0442024

Highlighted filing

2024

Revenue$236,550
Expenses$282,594
Net Income-$46,044
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$143,547
Liabilities
$50
Net assets
$143,497
Revenue
$236,550
Expenses
$282,594
Net income
-$46,044
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$1.44$0.00$1.43$2.37$2.83$0.46
2023Detailed filing. Detailed filing data is available for this year.$1.95$0.05$1.89$2.25$3.69$1.44
2022Detailed filing. Detailed filing data is available for this year.$2.74$0.18$2.56$1.73$1.35$0.38
2021Detailed filing. Detailed filing data is available for this year.$2.53$0.11$2.42$2.36$2.07$0.29
2020Detailed filing. Detailed filing data is available for this year.$3.52$0.07$3.45$2.85$2.28$0.57
2019Detailed filing. Detailed filing data is available for this year.$2.83$0.01$2.82$2.99$2.37$0.62
2018Summary only. Only limited summary data is available for this year.$2.16$0.19$1.97$2.87$2.20$0.67
2017Summary only. Only limited summary data is available for this year.$0.82$0.26$0.56$1.46$2.24$0.78
2016Summary only. Only limited summary data is available for this year.$1.40$0.32$1.07$2.28$1.93$0.35
2015Summary only. Only limited summary data is available for this year.$1.05$0.00$1.05$2.39$2.27$0.12
2014Summary only. Only limited summary data is available for this year.$1.07$0.33$0.74$2.78$2.56$0.22
2013Summary only. Only limited summary data is available for this year.$0.58$1.25$1.05$1.05$0.01
2012Summary only. Only limited summary data is available for this year.$0.37$0.02$0.73$0.62$0.11
2011Summary only. Only limited summary data is available for this year.$0.16$0.00$0.30$0.66$0.37
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jul 1, 2023 to Jun 30, 2024
Signed
May 8, 2025
Return Version
2023v6.0
Gross Receipts
$236,550
Mission and Program Overview

Mission

The northwest arkansas tourism association (nata) represents, promotes and markets all of the attractions, sites, and tourism entities within the four-county region of benton, washington, carroll and madison counties.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$183,942$137,897▼ $46,045
Accounts Receivable$4,300$5,650▲ $1,350
Total Assets$188,242$143,547▼ $44,695
Liabilities
Accounts Payable and Accrued Expenses-$50-
Total Liabilities$0$50▲ $50
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$188,242$143,497▼ $44,745
Total Net Assets Fund Balance$188,242$143,497▼ $44,745
Total Liabilities and Net Assets / Fund Balance$188,242$143,547▼ $44,695
Compensation and Service Providers
Top Officer Pay77th percentile

Board Members and Trustees

NameTitle
Kalene GriffithPast President
Brandon KelleyPresident
Molly RawnVice President
Adam LeslieDirector
Andrew BranchDirector
Ashley WoodDirector
Brandi HoltDirector
Day CrowneDirector
Dean LeeDirector
Elvis MoyaDirector
JR ShawDirector
Jill DabbsDirector
Jill SuelDirector
KC HurstDirector
Kent ButlerDirector
Linda GravesDirector
Megan FeyerbendDirector
Scott BardinDirector
Tanya SmithDirector
Wendy Reese HartmanDirector
Wesley OliverSecretary
Sandy MartinTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$170,000
Program Service Revenue
$66,550
Investment Income
$0
Other Revenue
$0
Change in Net Assets
$-46,044
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$282,594
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Salaries, Compensation, and Employee Benefits$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising$269,295--$269,295
Fees for Services Accounting-$5,515-$5,515
Information Technology$4,996--$4,996
Office Expenses$1,622$166-$1,788
Other Expenses-$1,000-$1,000
Total Functional Expenses$275,913$6,681$0$282,594
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990 governing body review Part VI line 11

“The Form 990 is given to board members at a regular meeting of the board. The treasurer reviews the Form 990 with them.”

Governing documents etc available to public Part VI line 19

“No documents are made available to the public.”

Filing and Contact Details

Filer

Filer Name
Northwest Arkansas Tourism Association
EIN
71-0704935
Address
PO Box 2865, Bentonville, AR 72712

Signing Officer

Name
Sandy Martin
Title
Treasurer
Phone
4792442306
Signed
2025-05-08
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Brandon Kelley
Formed
1990
Legal Domicile
Ar
Voting Board Members
22
Independent Board Members
16
Employees
0

Preparer

Firm
Brenda J Charron CPA P A
Address
64 W Colt Square Dr, Fayetteville, AR 72703
Preparer
Brenda J Charron
Phone
4795210451
Supplemental Narrative

Additional Explanations

Explanation of other changes in net assets or fund balances Part XI line 9

“Part XI, Line 9 - Other Changes in Net Assets ExplanationAdjustment for Accrual to Cash Basis $1,300Rounding -$1.00”

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IRS990/Form990PartVIISectionAGrp/TitleTxt2Director
IRS990/Form990PartVIISectionAGrp/TitleTxt3Director
IRS990/Form990PartVIISectionAGrp/TitleTxt4Director
IRS990/Form990PartVIISectionAGrp/TitleTxt5Director
IRS990/Form990PartVIISectionAGrp/TitleTxt6Director
IRS990/Form990PartVIISectionAGrp/TitleTxt7Director
IRS990/Form990PartVIISectionAGrp/TitleTxt8Director
IRS990/Form990PartVIISectionAGrp/TitleTxt9Director
IRS990/Form990PartVIISectionAGrp/TitleTxt10Director
IRS990/Form990PartVIISectionAGrp/TitleTxt11Director
IRS990/Form990PartVIISectionAGrp/TitleTxt12Director
IRS990/Form990PartVIISectionAGrp/TitleTxt13Director
IRS990/Form990PartVIISectionAGrp/TitleTxt14Director
IRS990/Form990PartVIISectionAGrp/TitleTxt15Director
IRS990/Form990PartVIISectionAGrp/TitleTxt16Director
IRS990/Form990PartVIISectionAGrp/TitleTxt17Vice President
IRS990/Form990PartVIISectionAGrp/TitleTxt18President
IRS990/Form990PartVIISectionAGrp/TitleTxt19Treasurer
IRS990/Form990PartVIISectionAGrp/TitleTxt20Past President
IRS990/Form990PartVIISectionAGrp/TitleTxt21Secretary
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IRS990/Form990TFiledInd0true
IRS990/FormationYr01990
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IRS990/FSAuditedInd0false
IRS990/FundraisingActivitiesInd0false
IRS990/GamingActivitiesInd0false
IRS990/GoverningBodyVotingMembersCnt022
IRS990/GovernmentGrantsAmt0170000
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IRS990/GrantsToOrganizationsInd0false
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IRS990/GrossReceiptsAmt0236550
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IRS990/IndependentVotingMemberCnt016
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IRS990/IndoorTanningServicesInd0false
IRS990/InfoInScheduleOPartVIInd0X
IRS990/InfoInScheduleOPartXIInd0X
IRS990/InformationTechnologyGrp/ProgramServicesAmt04996
IRS990/InformationTechnologyGrp/TotalAmt04996
IRS990/InvestmentInJointVentureInd0false
IRS990/IRPDocumentCnt00
IRS990/IRPDocumentW2GCnt00
IRS990/LegalDomicileStateCd0AR
IRS990/LoanOutstandingInd0false
IRS990/LocalChaptersInd0false
IRS990/MaterialDiversionOrMisuseInd0false
IRS990/MembersOrStockholdersInd0false
IRS990/MethodOfAccountingCashInd0X
IRS990/MinutesOfCommitteesInd0true
IRS990/MinutesOfGoverningBodyInd0true
IRS990/MissionDesc0The Northwest Arkansas Tourism Association (NATA) represents, promotes and markets all of the attractions, sites, and tourism entities within the four-county region of Benton, Washington, Carroll and Madison counties.
IRS990/MoreThan5000KToIndividualsInd0false
IRS990/MoreThan5000KToOrgInd0false
IRS990/NetAssetsOrFundBalancesBOYAmt0188242
IRS990/NetAssetsOrFundBalancesEOYAmt0143497
IRS990/NetUnrelatedBusTxblIncmAmt00
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IRS990/NoDonorRestrictionNetAssetsGrp/EOYAmt0143497
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IRS990/OfficeExpensesGrp/ManagementAndGeneralAmt0166
IRS990/OfficeExpensesGrp/ProgramServicesAmt01622
IRS990/OfficeExpensesGrp/TotalAmt01788
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IRS990/OperateHospitalInd0false
IRS990/Organization501cInd0X
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IRS990/PartialLiquidationInd0false
IRS990/PoliticalCampaignActyInd0false
IRS990/PrincipalOfficerNm0Brandon Kelley
IRS990/ProfessionalFundraisingInd0false
IRS990/ProgramServiceRevenueGrp/BusinessCd0511120
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IRS990/RelatedEntityInd0false
IRS990/RelatedOrganizationCtrlEntInd0false
IRS990/ReportInvestmentsOtherSecInd0false
IRS990/ReportLandBuildingEquipmentInd0false
IRS990/ReportOtherAssetsInd0false
IRS990/ReportOtherLiabilitiesInd0false
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IRS990ScheduleB/ContributorInformationGrp/ContributorBusinessName/BusinessNameLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorNum0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine20RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/City0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/State0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/ZIPCode0RESTRICTED
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IRS990/ScheduleBRequiredInd0true
IRS990/ScheduleJRequiredInd0false
IRS990/ScheduleORequiredInd0true
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0The Form 990 is given to board members at a regular meeting of the board. The treasurer reviews the Form 990 with them.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1No documents are made available to the public.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2Part XI, Line 9 - Other Changes in Net Assets ExplanationAdjustment for Accrual to Cash Basis $1,300Rounding -$1.00
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Form 990 governing body review Part VI line 11
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Governing documents etc available to public Part VI line 19
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2Explanation of other changes in net assets or fund balances Part XI line 9
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IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt0275913
IRS990/TotalFunctionalExpensesGrp/TotalAmt0282594
IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesEOYAmt050
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IRS990/TotalLiabilitiesGrp/EOYAmt050
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IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt0143497
IRS990/TotalOtherCompensationAmt00
IRS990/TotalProgramServiceExpensesAmt0275913
IRS990/TotalProgramServiceRevenueAmt066550
IRS990/TotalReportableCompFromOrgAmt00
IRS990/TotalRevenueGrp/ExclusionAmt00
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IRS990/TotalRevenueGrp/TotalRevenueColumnAmt0236550
IRS990/TotalRevenueGrp/UnrelatedBusinessRevenueAmt00
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt0188242
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt0143547
IRS990/TotReportableCompRltdOrgAmt00
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd0true
IRS990/UponRequestInd0X
IRS990/VotingMembersGoverningBodyCnt022
IRS990/VotingMembersIndependentCnt016
IRS990/WebsiteAddressTxt0www.northwestarkansas.org
IRS990/WhistleblowerPolicyInd0false
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0Sandy Martin
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0Treasurer
ReturnHeader/BusinessOfficerGrp/PhoneNum04792442306
ReturnHeader/BusinessOfficerGrp/SignatureDt02025-05-08
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0Northwest Arkansas Tourism Association
ReturnHeader/Filer/BusinessNameControlTxt0NORT
ReturnHeader/Filer/EIN0710704935
ReturnHeader/Filer/USAddress/AddressLine1Txt0PO Box 2865
ReturnHeader/Filer/USAddress/CityNm0Bentonville
ReturnHeader/Filer/USAddress/StateAbbreviationCd0AR
ReturnHeader/Filer/USAddress/ZIPCd072712
ReturnHeader/IRSResponsiblePrtyInfoCurrInd0true
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0710800571
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0Brenda J Charron CPA P A
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt064 W Colt Square Dr
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0Fayetteville
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0AR
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd072703
ReturnHeader/PreparerPersonGrp/PhoneNum04795210451
ReturnHeader/PreparerPersonGrp/PreparationDt02025-05-13
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0Brenda J Charron
ReturnHeader/ReturnTs02025-05-13T18:54:17-04:00

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