Civic Intelligence

Rhythms of the South

EIN 68-0506249 • 501(c)6 • Nashville, TN

Profile

International tourism travel promotion for the southeastern U. S., with a specific focus on Atlanta GA, Nashville TN, and New Orleans LA.

500 11th Ave N Ste 650Nashville, TN 37203

www.rhythmsofthesouth.com

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

25th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

501(c)6 • $500k-$1M nonprofits • Source year 2024

Liabilities / Revenue

26th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

501(c)6 • $500k-$1M nonprofits • Source year 2024

Net Margin

95th percentile

40%

Higher net margin than 95% of similar nonprofits.

501(c)6 • $500k-$1M nonprofits • Source year 2024

Top Officer Pay

Score unavailable

No value available

No filing with officer rows is available for this organization yet.

Asset Growth

97th percentile

71%

Faster asset growth than 97% of similar nonprofits.

501(c)6 • $500k-$1M nonprofits • Annualized from 2023 to 2024

Revenue Growth

96th percentile

100%

Faster revenue growth than 96% of similar nonprofits.

501(c)6 • $500k-$1M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets25th percentile

Assets

Up

$674,765

Up $281,060 (+71%) from 2023

Liabilities

Flat

$0

Flat from 2023

Net Assets

Up

$674,765

Up $281,060 (+71%) from 2023

Operations
Liabilities / Revenue26th percentileNet Margin95th percentile

Revenue

Up

$700,000

Up $350,000 (+100%) from 2023

Expenses

Up

$418,940

Up $251,272 (+150%) from 2023

Net Income

Up

$281,060

Up $98,728 (+54%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth97th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$800K$600K$400K$200K$0Assets 2010: $15,406Liabilities 2010: $0Net Assets 2010: $15,4062010Assets 2011: $13,217Liabilities 2011: $0Net Assets 2011: $13,2172011Assets 2012: $13,069Liabilities 2012: $0Net Assets 2012: $13,0692012Assets 2013: $194,326Liabilities 2013: $0Net Assets 2013: $194,3262013Assets 2014: $133,272Liabilities 2014: $0Net Assets 2014: $133,2722014Assets 2015: $298,992Liabilities 2015: $0Net Assets 2015: $298,9922015Assets 2016: $354,220Liabilities 2016: $0Net Assets 2016: $354,2202016Assets 2017: $243,227Liabilities 2017: $0Net Assets 2017: $243,2272017Assets 2018: $416,232Liabilities 2018: $0Net Assets 2018: $416,2322018Assets 2019: $506,219Liabilities 2019: $100,100Net Assets 2019: $406,1192019Assets 2020: $95,388Liabilities 2020: $0Net Assets 2020: $95,3882020Assets 2021: $82,338Liabilities 2021: $0Net Assets 2021: $82,3382021Assets 2022: $211,373Liabilities 2022: $0Net Assets 2022: $211,3732022Assets 2023: $393,705Liabilities 2023: $0Net Assets 2023: $393,7052023Assets 2024: $674,765Liabilities 2024: $0Net Assets 2024: $674,7652024

Highlighted filing

2024

Assets$674,765
Liabilities$0
Net Assets$674,765
Open 2024 Filing

Operations Trend

Revenue Growth96th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$1.0M$500K$0-$500KRevenue 2010: $0Expenses 2010: $20Net Income 2010: -$202010Revenue 2011: $0Expenses 2011: $2,189Net Income 2011: -$2,1892011Revenue 2012: $0Expenses 2012: $148Net Income 2012: -$1482012Expenses 2013: $118,7432013Revenue 2014: $300,000Expenses 2014: $361,054Net Income 2014: -$61,0542014Revenue 2015: $300,000Expenses 2015: $134,280Net Income 2015: $165,7202015Revenue 2016: $337,500Expenses 2016: $282,272Net Income 2016: $55,2282016Revenue 2017: $412,500Expenses 2017: $523,493Net Income 2017: -$110,9932017Revenue 2018: $450,000Expenses 2018: $276,995Net Income 2018: $173,0052018Revenue 2019: $450,000Expenses 2019: $460,113Net Income 2019: -$10,1132019Revenue 2020: $0Expenses 2020: $235,731Net Income 2020: -$235,7312020Revenue 2021: $0Expenses 2021: $13,050Net Income 2021: -$13,0502021Revenue 2022: $150,000Expenses 2022: $20,965Net Income 2022: $129,0352022Revenue 2023: $350,000Expenses 2023: $167,668Net Income 2023: $182,3322023Revenue 2024: $700,000Expenses 2024: $418,940Net Income 2024: $281,0602024

Highlighted filing

2024

Revenue$700,000
Expenses$418,940
Net Income$281,060
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$674,765
Liabilities
$0
Net assets
$674,765
Revenue
$700,000
Expenses
$418,940
Net income
$281,060
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$6.75$0.00$6.75$7.00$4.19$2.81
2023Detailed filing. Detailed filing data is available for this year.$3.94$0.00$3.94$3.50$1.68$1.82
2022Detailed filing. Detailed filing data is available for this year.$2.11$0.00$2.11$1.50$0.21$1.29
2021Detailed filing. Detailed filing data is available for this year.$0.82$0.00$0.82$0.00$0.13$0.13
2020Detailed filing. Detailed filing data is available for this year.$0.95$0.00$0.95$0.00$2.36$2.36
2019Detailed filing. Detailed filing data is available for this year.$5.06$1.00$4.06$4.50$4.60$0.10
2018Detailed filing. Detailed filing data is available for this year.$4.16$0.00$4.16$4.50$2.77$1.73
2017Detailed filing. Detailed filing data is available for this year.$2.43$0.00$2.43$4.13$5.23$1.11
2016Detailed filing. Detailed filing data is available for this year.$3.54$0.00$3.54$3.38$2.82$0.55
2015Detailed filing. Detailed filing data is available for this year.$2.99$0.00$2.99$3.00$1.34$1.66
2014Detailed filing. Detailed filing data is available for this year.$1.33$0.00$1.33$3.00$3.61$0.61
2013Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.94$0.00$1.94$1.19
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.13$0.00$0.13$0.00$0.00$0.00
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.13$0.00$0.13$0.00$0.02$0.02
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.15$0.00$0.15$0.00$0.00$0.00
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Aug 1, 2023 to Jul 31, 2024
Signed
Jun 6, 2025
Return Version
2023v6.0
Gross Receipts
$700,000
Mission and Program Overview

Mission

International tourism travel promotion for the southeastern U. S., with a specific focus on Atlanta GA, Nashville TN, and New Orleans LA.

International tourism travel promotion for the southeastern United States

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$393,705$674,765▲ $281,060
Total Assets$393,705$674,765▲ $281,060
Liabilities
Total Liabilities$0$0→ $0
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$393,705$674,765▲ $281,060
Net Assets With Donor Restrictions$0$0→ $0
Total Net Assets Fund Balance$393,705$674,765▲ $281,060
Total Liabilities and Net Assets / Fund Balance$393,705$674,765▲ $281,060
Compensation and Service Providers
Top Officer PayScore unavailable

Board Members and Trustees

NameTitle
Deana IveyPresident
Jeff MeffordAccounting Director
Brandon BarnesBoard Member
Laurel BennettBoard Member
Walter Leger IIIBoard Member
William PateBoard Member
Kim PriezBoard Secretary
Revenue and Support

Revenue Composition

Contributions and Grants
$0
Program Service Revenue
$700,000
Investment Income
$0
Other Revenue
$0
Change in Net Assets
$281,060
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$418,940
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Salaries, Compensation, and Employee Benefits$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising---$235,494
Other Expenses---$78,000
Conferences and Meetings---$43,431
Fees for Services Management---$32,400
Travel---$29,615
Total Functional Expenses$0$0$0$418,940
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 2

“2 of the board members are employees of the Atlanta Convention & Visitors Bureau, 2 of the board members are employees of New Orleans & Co., and 2 of the board members are employees of the Nashville Convention & Visitors Corp.”

Form 990, Part VI, Section B, Line 11B

“The Form 990 is prepared internally by the professional accounting staff of the organization, utilizing current reference resources. The methodology used in the process has been reviewed by external CPAs and other qualified consultants for completeness and reasonableness.”

Form 990, Part VI, Section C, Line 19

“In general, other than as required by IRS regulations, the organization does not routinely make its governing documents and internal policies available to the general public.”

Filing and Contact Details

Filer

Filer Name
Rhythms of the South
EIN
68-0506249
Phone
6152594708
Address
500 11th Ave N Ste 650, Nashville, TN 37203

Signing Officer

Name
Jeff Mefford
Title
Accounting Director
Phone
6152594708
Signed
2025-06-06

Organization Details

Principal Officer
Deana Ivey
Formed
2002
Legal Domicile
Tn
Voting Board Members
6
Independent Board Members
6
Employees
0
Volunteers
6
Raw XML Appendix295 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
IRS990/AccountantCompileOrReviewInd00
IRS990/ActivitiesConductedPrtshpInd00
IRS990/ActivityOrMissionDesc0International tourism travel promotion for the southeastern United States
IRS990/AdvertisingGrp/TotalAmt0235494
IRS990/BackupWthldComplianceInd01
IRS990/BooksInCareOfDetail/BusinessName/BusinessNameLine1Txt0Nashville Convention and Visitors Bureau
IRS990/BooksInCareOfDetail/PhoneNum06152594708
IRS990/BooksInCareOfDetail/USAddress/AddressLine1Txt0500 11th Ave N
IRS990/BooksInCareOfDetail/USAddress/AddressLine2Txt0Suite 650
IRS990/BooksInCareOfDetail/USAddress/CityNm0Nashville
IRS990/BooksInCareOfDetail/USAddress/StateAbbreviationCd0TN
IRS990/BooksInCareOfDetail/USAddress/ZIPCd037203
IRS990/BusinessRlnWith35CtrlEntInd00
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IRS990/CntrctRcvdGreaterThan100KCnt00
IRS990/CollectionsOfArtInd00
IRS990/CompensationFromOtherSrcsInd00
IRS990/CompensationProcessCEOInd00
IRS990/CompensationProcessOtherInd00
IRS990/ConferencesMeetingsGrp/TotalAmt043431
IRS990/ConflictOfInterestPolicyInd00
IRS990/ConservationEasementsInd00
IRS990/ConsolidatedAuditFinclStmtInd00
IRS990/CreditCounselingInd00
IRS990/CYBenefitsPaidToMembersAmt00
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IRS990/CYGrantsAndSimilarPaidAmt00
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IRS990/CYOtherRevenueAmt00
IRS990/CYProgramServiceRevenueAmt0700000
IRS990/CYRevenuesLessExpensesAmt0281060
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IRS990/CYTotalFundraisingExpenseAmt00
IRS990/CYTotalProfFndrsngExpnsAmt00
IRS990/CYTotalRevenueAmt0700000
IRS990/DecisionsSubjectToApprovaInd00
IRS990/DeductibleArtContributionInd00
IRS990/DeductibleNonCashContriInd00
IRS990/DelegationOfMgmtDutiesInd00
IRS990/Desc0Representatives of the organization attended international tourism trade shows hosted by Travel South and the International IPW annual conference to promote the region to international travel clients.
IRS990/DescribedInSection501c3Ind00
IRS990/DisregardedEntityInd00
IRS990/DocumentRetentionPolicyInd00
IRS990/DonatedServicesAndUseFcltsAmt00
IRS990/DonorAdvisedFundInd00
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IRS990/DonorRestrictionNetAssetsGrp/EOYAmt00
IRS990/DonorRstrOrQuasiEndowmentsInd00
IRS990/ElectionOfBoardMembersInd00
IRS990/EmployeeCnt00
IRS990/FamilyOrBusinessRlnInd01
IRS990/FederalGrantAuditRequiredInd00
IRS990/FeesForServicesManagementGrp/TotalAmt032400
IRS990/ForeignActivitiesInd00
IRS990/ForeignFinancialAccountInd00
IRS990/ForeignOfficeInd00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt00
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IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt40
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt50
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt60
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt02
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt12
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt22
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt32
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt42
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt52
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt60
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IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd4X
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IRS990/Form990PartVIISectionAGrp/OfficerInd0X
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IRS990/Form990PartVIISectionAGrp/OfficerInd2X
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt00
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt10
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt20
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt30
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt40
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt50
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt60
IRS990/Form990PartVIISectionAGrp/PersonNm0Deana Ivey
IRS990/Form990PartVIISectionAGrp/PersonNm1Walter Leger III
IRS990/Form990PartVIISectionAGrp/PersonNm2William Pate
IRS990/Form990PartVIISectionAGrp/PersonNm3Kim Priez
IRS990/Form990PartVIISectionAGrp/PersonNm4Laurel Bennett
IRS990/Form990PartVIISectionAGrp/PersonNm5Brandon Barnes
IRS990/Form990PartVIISectionAGrp/PersonNm6Jeff Mefford
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt00
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt10
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt20
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt30
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt40
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt50
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt60
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt00
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt10
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt20
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt30
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt40
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt50
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt60
IRS990/Form990PartVIISectionAGrp/TitleTxt0President
IRS990/Form990PartVIISectionAGrp/TitleTxt1Board Member
IRS990/Form990PartVIISectionAGrp/TitleTxt2Board Member
IRS990/Form990PartVIISectionAGrp/TitleTxt3Board Secretary
IRS990/Form990PartVIISectionAGrp/TitleTxt4Board Member
IRS990/Form990PartVIISectionAGrp/TitleTxt5Board Member
IRS990/Form990PartVIISectionAGrp/TitleTxt6Accounting Director
IRS990/Form990ProvidedToGvrnBodyInd00
IRS990/FormationYr02002
IRS990/FormerOfcrEmployeesListedInd00
IRS990/FSAuditedInd00
IRS990/FundraisingActivitiesInd00
IRS990/GainOrLossGrp/OtherAmt00
IRS990/GainOrLossGrp/SecuritiesAmt00
IRS990/GamingActivitiesInd00
IRS990/GoverningBodyVotingMembersCnt06
IRS990/GrantsToIndividualsInd00
IRS990/GrantsToOrganizationsInd00
IRS990/GrantToRelatedPersonInd00
IRS990/GrossReceiptsAmt0700000
IRS990/GroupReturnForAffiliatesInd00
IRS990/IncludeFIN48FootnoteInd00
IRS990/IndependentAuditFinclStmtInd00
IRS990/IndependentVotingMemberCnt06
IRS990/IndivRcvdGreaterThan100KCnt00
IRS990/IndoorTanningServicesInd00
IRS990/InfoInScheduleOPartVIInd0X
IRS990/InvestmentExpenseAmt00
IRS990/InvestmentInJointVentureInd00
IRS990/IRPDocumentCnt05
IRS990/IRPDocumentW2GCnt00
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IRS990/LoanOutstandingInd00
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IRS990/MaterialDiversionOrMisuseInd00
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IRS990/MethodOfAccountingAccrualInd0X
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IRS990/MoreThan5000KToIndividualsInd00
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IRS990/NetAssetsOrFundBalancesBOYAmt0393705
IRS990/NetAssetsOrFundBalancesEOYAmt0674765
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IRS990/NetUnrlzdGainsLossesInvstAmt00
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IRS990/NondeductibleContributionsInd00
IRS990/OfficerMailingAddressInd00
IRS990/OperateHospitalInd00
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IRS990/OtherExpensesGrp/Desc0Industry research
IRS990/OtherExpensesGrp/TotalAmt078000
IRS990/OtherRevenueTotalAmt00
IRS990/OtherWebsiteInd0X
IRS990/PartialLiquidationInd00
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IRS990/PriorPeriodAdjustmentsAmt00
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IRS990/ProgramServiceRevenueGrp/Desc0Marketing program sponsorships
IRS990/ProgramServiceRevenueGrp/ExclusionAmt00
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt0700000
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt0700000
IRS990/ProgramServiceRevenueGrp/UnrelatedBusinessRevenueAmt00
IRS990/ProgSrvcAccomActy2Grp/Desc0Participated with Brand USA in a major international marketing campaign to promote foreign travel to the USA
IRS990/ProgSrvcAccomActy3Grp/Desc0Maintained an updated website designed to provide information and encouragement for travelers to visit Atlanta, Nashville and New Orleans.
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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt02 of the board members are employees of the Atlanta Convention & Visitors Bureau, 2 of the board members are employees of New Orleans & Co., and 2 of the board members are employees of the Nashville Convention & Visitors Corp.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1The Form 990 is prepared internally by the professional accounting staff of the organization, utilizing current reference resources. The methodology used in the process has been reviewed by external CPAs and other qualified consultants for completeness and reasonableness.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2In general, other than as required by IRS regulations, the organization does not routinely make its governing documents and internal policies available to the general public.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Form 990, Part VI, Section A, Line 2
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Form 990, Part VI, Section B, Line 11b
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2Form 990, Part VI, Section C, Line 19
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IRS990/TotalVolunteersCnt06
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IRS990/TotReportableCompRltdOrgAmt00
IRS990/TravelGrp/TotalAmt029615
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd00
IRS990/UponRequestInd0X
IRS990/USAddress/AddressLine1Txt0500 11th Ave N Ste 650
IRS990/USAddress/CityNm0Nashville
IRS990/USAddress/StateAbbreviationCd0TN
IRS990/USAddress/ZIPCd037203
IRS990/VotingMembersGoverningBodyCnt06
IRS990/VotingMembersIndependentCnt06
IRS990/WebsiteAddressTxt0www.rhythmsofthesouth.com
IRS990/WhistleblowerPolicyInd00
ReasonableCauseExplanation/ExplanationTxt0The organization timely filed a Form 8868 Automatic Extension Application which was approved by the IRS.
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/PersonNm0Jeff Mefford
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0Accounting Director
ReturnHeader/BusinessOfficerGrp/PhoneNum06152594708
ReturnHeader/BusinessOfficerGrp/SignatureDt02025-06-06
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0RHYTHMS OF THE SOUTH
ReturnHeader/Filer/BusinessNameControlTxt0RHYT
ReturnHeader/Filer/EIN0680506249
ReturnHeader/Filer/PhoneNum06152594708
ReturnHeader/Filer/USAddress/AddressLine1Txt0500 11th Ave N Ste 650
ReturnHeader/Filer/USAddress/CityNm0Nashville
ReturnHeader/Filer/USAddress/StateAbbreviationCd0TN
ReturnHeader/Filer/USAddress/ZIPCd037203
ReturnHeader/IRSResponsiblePrtyInfoCurrInd01
ReturnHeader/ReturnTs02025-06-06T12:31:07-07:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02023-08-01
ReturnHeader/TaxPeriodEndDt02024-07-31
ReturnHeader/TaxYr02023

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