Civic Intelligence

Watershed Media Inc

EIN 68-0450037 • 501(c)3 • Healdsburg, CA

Profile

To produce communication projects to educate the public on important environmental and social issues.

513 Brown StreetHealdsburg, CA 95448

www.watershedmedia.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

59th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

501(c)3 • <$500k nonprofits • Source year 2019

Liabilities / Revenue

61st percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

501(c)3 • <$500k nonprofits • Source year 2019

Net Margin

7th percentile

-155%

Higher net margin than 7% of similar nonprofits.

501(c)3 • <$500k nonprofits • Source year 2019

Top Officer Pay

Score unavailable

No value available

No filing with officer rows is available for this organization yet.

Asset Growth

20th percentile

-42%

Faster asset growth than 20% of similar nonprofits.

501(c)3 • <$500k nonprofits • Annualized from 2018 to 2019

Revenue Growth

10th percentile

-74%

Faster revenue growth than 10% of similar nonprofits.

501(c)3 • <$500k nonprofits • Annualized from 2018 to 2019

Balance Sheet
Liabilities / Assets59th percentile

Assets

Down

$33,541

Down $24,737 (-42%) from 2018

Liabilities

Down

$0

Down $288 (-100%) from 2018

Net Assets

Down

$33,541

Down $24,449 (-42%) from 2018

Operations
Liabilities / Revenue61st percentileNet Margin7th percentile

Revenue

Down

$15,804

Down $44,948 (-74%) from 2018

Expenses

Down

$40,253

Down $3,043 (-7.0%) from 2018

Net Income

Down

-$24,449

Down $41,905 (-240%) from 2018

Trend Graphs

Balance Sheet Trend

Asset Growth20th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$150K$100K$50K$0Assets 2011: $122,775Liabilities 2011: $3,013Net Assets 2011: $119,7622011Assets 2012: $107,151Liabilities 2012: $1,465Net Assets 2012: $105,6862012Assets 2013: $44,376Liabilities 2013: $1,496Net Assets 2013: $42,8802013Assets 2014: $57,663Liabilities 2014: $2,985Net Assets 2014: $54,6782014Assets 2015: $24,990Liabilities 2015: $4,824Net Assets 2015: $20,1662015Assets 2016: $37,313Liabilities 2016: $0Net Assets 2016: $37,3132016Assets 2017: $40,534Liabilities 2017: $0Net Assets 2017: $40,5342017Assets 2018: $58,278Liabilities 2018: $288Net Assets 2018: $57,9902018Assets 2019: $33,541Liabilities 2019: $0Net Assets 2019: $33,5412019

Highlighted filing

2019

Assets$33,541
Liabilities$0
Net Assets$33,541
Open 2019 Filing

Operations Trend

Revenue Growth10th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$200K$100K$0-$100KRevenue 2011: $177,696Expenses 2011: $186,893Net Income 2011: -$9,1972011Revenue 2012: $168,426Expenses 2012: $182,502Net Income 2012: -$14,0762012Revenue 2013: $99,396Expenses 2013: $162,202Net Income 2013: -$62,8062013Revenue 2014: $157,549Expenses 2014: $145,751Net Income 2014: $11,7982014Revenue 2015: $93,834Expenses 2015: $128,346Net Income 2015: -$34,5122015Revenue 2016: $88,763Expenses 2016: $71,616Net Income 2016: $17,1472016Revenue 2017: $57,792Expenses 2017: $54,571Net Income 2017: $3,2212017Revenue 2018: $60,752Expenses 2018: $43,296Net Income 2018: $17,4562018Revenue 2019: $15,804Expenses 2019: $40,253Net Income 2019: -$24,4492019

Highlighted filing

2019

Revenue$15,804
Expenses$40,253
Net Income-$24,449
Open 2019 Filing

Filings

Most recent year

2019 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$33,541
Liabilities
$0
Net assets
$33,541
Revenue
$15,804
Expenses
$40,253
Net income
-$24,449
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2019Detailed filing. Detailed filing data is available for this year.$0.34$0.00$0.34$0.16$0.40$0.24
2018Detailed filing. Detailed filing data is available for this year.$0.58$0.00$0.58$0.61$0.43$0.17
2017Detailed filing. Detailed filing data is available for this year.$0.41$0.00$0.41$0.58$0.55$0.03
2016Detailed filing. Detailed filing data is available for this year.$0.37$0.00$0.37$0.89$0.72$0.17
2015Detailed filing. Detailed filing data is available for this year.$0.25$0.05$0.20$0.94$1.28$0.35
2014Detailed filing. Detailed filing data is available for this year.$0.58$0.03$0.55$1.58$1.46$0.12
2013Summary only. Only limited summary data is available for this year.$0.44$0.01$0.43$0.99$1.62$0.63
2012Summary only. Only limited summary data is available for this year.$1.07$0.01$1.06$1.68$1.83$0.14
2011Summary only. Only limited summary data is available for this year.$1.23$0.03$1.20$1.78$1.87$0.09
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2019 to Dec 31, 2019
Signed
Mar 9, 2020
Return Version
2019v5.0
Gross Receipts
$15,804
Mission and Program Overview

Mission

To produce communication projects to educate the public on important environmental and social issues.

Balance Sheet Detail
LineBeginningEndChange
Assets
Rtn Earn Endowment Incm Other Fnds$57,990$33,541▼ $24,449
Cash and Non-Interest-Bearing Accounts$43,231$18,520▼ $24,711
Savings and Temporary Cash Investments$15,007$15,010▲ $3
Land, Buildings, and Equipment, Net$40$11▼ $29
Total Assets$58,278$33,541▼ $24,737
Liabilities
Accounts Payable and Accrued Expenses$288--
Total Liabilities$288$0▼ $288
Net Assets / Fund Balance
Total Net Assets Fund Balance$57,990$33,541▼ $24,449
Total Liabilities and Net Assets / Fund Balance$58,278$33,541▼ $24,737

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$11$1,998$2,009
Compensation and Service Providers
Top Officer PayScore unavailable

Board Members and Trustees

NameTitle
Dan ImhoffPresident
Greg HendricksonBoard Member
Jon HarveyBoard Member
Kaye JonesBoard Member
Diana Donlon KarlenzigSecretary
Roberto CarraVice Pres
Revenue and Support

Revenue Composition

Contributions and Grants
$15,000
Program Service Revenue
$0
Investment Income
$249
Other Revenue
$555
All Other Contributions
$15,000
Change in Net Assets
$-24,449
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$24,780
Salaries, Compensation, and Employee Benefits$15,473
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$7,200$7,200-$14,400
Advertising$8,013--$8,013
Insurance$2,150--$2,150
Fees for Services Accounting$735$735-$1,470
Travel$1,455--$1,455
Payroll Taxes$536$537-$1,073
Occupancy$531--$531
Conferences and Meetings$260--$260
Other Expenses$117--$117
Office Expenses$77--$77
All Other Expenses$54--$54
Depreciation Depletion$29--$29
Total Functional Expenses$31,781$8,472$0$40,253
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Page 6, Part VI, Line 11B

“Return reviewed for reasonableness by president.”

Form 990, Page 6, Part VI, Line 19

“Through the registry of charitable trusts website or upon request.”

Filing and Contact Details

Filer

Filer Name
Watershed Media Inc
EIN
68-0450037
Phone
7074312936
Address
513 BROWN STREET, HEALDSBURG, CA 95448

Signing Officer

Name
Dan Imhoff
Title
President
Phone
7074312936
Signed
2020-03-09
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Dan Imhoff
Formed
2005
Legal Domicile
CA
Voting Board Members
6
Independent Board Members
6
Employees
1

Preparer

Firm
Peggy C Campbell CPA
Address
401 NORTH MAIN STREET, LAKEPORT, CA 95453
Preparer
Peggy C Campbell CPA
Phone
7072639017
Supplemental Narrative

Additional Explanations

Form 990, Page 2, Part III, Line 4A

“Production of the book "farming and the fate of wild nature" (part 2) will be a primary focus in 2020. In addition, we continue to maintain and develop the watershed media website with numerous educational tools and a portfolio of our existing work. We will also continue to conduct campaigns on issues related to conservation-based agriculture, animal factory farming and us food and farm policy. This includes "reality check", an ongoing photo glossary based on sustainable farming terms and concepts. We will also continue to manage independent websites related to past projects and participate in educational events around the country. Finally, we will be assisting the non-profit organization, wild farm alliance, with design and communication expertise for their "bringing nature back to the farm" campaign.”

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This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990ScheduleD/EquipmentGrp/BookValueAmt011
IRS990ScheduleD/EquipmentGrp/DepreciationAmt01998
IRS990ScheduleD/EquipmentGrp/OtherCostOrOtherBasisAmt02009
IRS990ScheduleD/TotalBookValueLandBuildingsAmt011
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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0PRODUCTION OF THE BOOK "FARMING AND THE FATE OF WILD NATURE" (PART 2) WILL BE A PRIMARY FOCUS IN 2020. IN ADDITION, WE CONTINUE TO MAINTAIN AND DEVELOP THE WATERSHED MEDIA WEBSITE WITH NUMEROUS EDUCATIONAL TOOLS AND A PORTFOLIO OF OUR EXISTING WORK. WE WILL ALSO CONTINUE TO CONDUCT CAMPAIGNS ON ISSUES RELATED TO CONSERVATION-BASED AGRICULTURE, ANIMAL FACTORY FARMING AND US FOOD AND FARM POLICY. THIS INCLUDES "REALITY CHECK", AN ONGOING PHOTO GLOSSARY BASED ON SUSTAINABLE FARMING TERMS AND CONCEPTS. WE WILL ALSO CONTINUE TO MANAGE INDEPENDENT WEBSITES RELATED TO PAST PROJECTS AND PARTICIPATE IN EDUCATIONAL EVENTS AROUND THE COUNTRY. FINALLY, WE WILL BE ASSISTING THE NON-PROFIT ORGANIZATION, WILD FARM ALLIANCE, WITH DESIGN AND COMMUNICATION EXPERTISE FOR THEIR "BRINGING NATURE BACK TO THE FARM" CAMPAIGN.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1RETURN REVIEWED FOR REASONABLENESS BY PRESIDENT.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2THROUGH THE REGISTRY OF CHARITABLE TRUSTS WEBSITE OR UPON REQUEST.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990, PAGE 2, PART III, LINE 4A
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PAGE 6, PART VI, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PAGE 6, PART VI, LINE 19
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IRS990/TotalLiabilitiesGrp/BOYAmt0288
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IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt057990
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt033541
IRS990/TotalProgramServiceExpensesAmt031781
IRS990/TotalRevenueGrp/ExclusionAmt0304
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt0500
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt015804
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt058278
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt033541
IRS990/TravelGrp/ProgramServicesAmt01455
IRS990/TravelGrp/TotalAmt01455
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IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd0false
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IRS990/USAddress/AddressLine1Txt0513 BROWN STREET
IRS990/USAddress/CityNm0HEALDSBURG
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ReturnHeader/BuildTS02020-09-23 17:36:50Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0DAN IMHOFF
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0PRESIDENT
ReturnHeader/BusinessOfficerGrp/PhoneNum07074312936
ReturnHeader/BusinessOfficerGrp/SignatureDt02020-03-09
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0WATERSHED MEDIA INC
ReturnHeader/Filer/BusinessNameControlTxt0WATE
ReturnHeader/Filer/EIN0680450037
ReturnHeader/Filer/PhoneNum07074312936
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ReturnHeader/FilingSecurityInformation/AtSubmissionCreationDeviceId01168E7143E5F659D5AFB0BBD6011329A1EFB8346
ReturnHeader/FilingSecurityInformation/AtSubmissionFilingDeviceId08934802DFC841F8284EBC0425FA43925C73BD343
ReturnHeader/FilingSecurityInformation/FilingLicenseTypeCd0P
ReturnHeader/FilingSecurityInformation/IPAddress/IPv4AddressTxt052.37.240.203
ReturnHeader/FilingSecurityInformation/IPDt02020-04-29
ReturnHeader/FilingSecurityInformation/IPTimezoneCd0CD
ReturnHeader/FilingSecurityInformation/IPTm016:46:29
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0680401737
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0PEGGY C CAMPBELL CPA
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt0401 NORTH MAIN STREET
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0LAKEPORT
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0CA
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd095453
ReturnHeader/PreparerPersonGrp/PhoneNum07072639017
ReturnHeader/PreparerPersonGrp/PreparationDt02020-03-27
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0PEGGY C CAMPBELL CPA
ReturnHeader/PreparerPersonGrp/SelfEmployedInd0X
ReturnHeader/ReturnTs02020-04-29T16:46:29-05:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02019-01-01
ReturnHeader/TaxPeriodEndDt02019-12-31
ReturnHeader/TaxYr02019

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