Civic Intelligence

Viva Downtown Redding

EIN 68-0385875 • 501(c)3 • Redding, CA

Profile

Certified national main street organization in downtown redding california

1725 Market StreetRedding, CA 96001

www.vivadowntown.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

59th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

501(c)3 • <$500k nonprofits • Source year 2024

Liabilities / Revenue

61st percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

501(c)3 • <$500k nonprofits • Source year 2024

Net Margin

60th percentile

7.1%

Higher net margin than 60% of similar nonprofits.

501(c)3 • <$500k nonprofits • Source year 2024

Top Officer Pay

Score unavailable

No value available

No filing with officer rows is available for this organization yet.

Asset Growth

73rd percentile

15%

Faster asset growth than 73% of similar nonprofits.

501(c)3 • <$500k nonprofits • Annualized from 2023 to 2024

Revenue Growth

73rd percentile

20%

Faster revenue growth than 73% of similar nonprofits.

501(c)3 • <$500k nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets59th percentile

Assets

Up

$275,430

Up $35,606 (+15%) from 2023

Liabilities

Flat

$0

Flat from 2023

Net Assets

Up

$275,430

Up $35,606 (+15%) from 2023

Operations
Liabilities / Revenue61st percentileNet Margin60th percentile

Revenue

Up

$498,214

Up $84,699 (+20%) from 2023

Expenses

Up

$462,608

Up $115,819 (+33%) from 2023

Net Income

Down

$35,606

Down $31,120 (-47%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth73rd percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$300K$200K$100K$0Assets 2010: $28,501Liabilities 2010: $0Net Assets 2010: $28,5012010Assets 2011: $28,187Liabilities 2011: $0Net Assets 2011: $28,1872011Assets 2012: $40,920Liabilities 2012: $0Net Assets 2012: $40,9202012Assets 2013: $53,733Liabilities 2013: $0Net Assets 2013: $53,7332013Assets 2014: $51,647Liabilities 2014: $0Net Assets 2014: $51,6472014Assets 2015: $33,286Liabilities 2015: $0Net Assets 2015: $33,2862015Assets 2016: $30,329Liabilities 2016: $0Net Assets 2016: $30,3292016Assets 2017: $33,206Liabilities 2017: $0Net Assets 2017: $33,2062017Assets 2018: $36,076Liabilities 2018: $0Net Assets 2018: $36,0762018Assets 2019: $190,265Liabilities 2019: $0Net Assets 2019: $190,2652019Assets 2020: $132,695Liabilities 2020: $0Net Assets 2020: $132,6952020Assets 2021: $158,148Liabilities 2021: $0Net Assets 2021: $158,1482021Assets 2022: $173,098Liabilities 2022: $0Net Assets 2022: $173,0982022Assets 2023: $239,824Liabilities 2023: $0Net Assets 2023: $239,8242023Assets 2024: $275,430Liabilities 2024: $0Net Assets 2024: $275,4302024

Highlighted filing

2024

Assets$275,430
Liabilities$0
Net Assets$275,430
Open 2024 Filing

Operations Trend

Revenue Growth73rd percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$600K$400K$200K$0-$200KRevenue 2010: $187,642Expenses 2010: $192,243Net Income 2010: -$4,6012010Revenue 2011: $148,783Expenses 2011: $149,097Net Income 2011: -$3142011Revenue 2012: $164,417Expenses 2012: $151,684Net Income 2012: $12,7332012Revenue 2013: $158,441Expenses 2013: $145,628Net Income 2013: $12,8132013Revenue 2014: $150,389Expenses 2014: $155,010Net Income 2014: -$4,6212014Revenue 2015: $128,019Expenses 2015: $142,133Net Income 2015: -$14,1142015Revenue 2016: $92,788Expenses 2016: $95,745Net Income 2016: -$2,9572016Revenue 2017: $61,986Expenses 2017: $59,109Net Income 2017: $2,8772017Revenue 2018: $76,890Expenses 2018: $74,020Net Income 2018: $2,8702018Revenue 2019: $230,059Expenses 2019: $75,870Net Income 2019: $154,1892019Revenue 2020: $180,756Expenses 2020: $238,326Net Income 2020: -$57,5702020Revenue 2021: $221,818Expenses 2021: $196,365Net Income 2021: $25,4532021Revenue 2022: $252,190Expenses 2022: $237,240Net Income 2022: $14,9502022Revenue 2023: $413,515Expenses 2023: $346,789Net Income 2023: $66,7262023Revenue 2024: $498,214Expenses 2024: $462,608Net Income 2024: $35,6062024

Highlighted filing

2024

Revenue$498,214
Expenses$462,608
Net Income$35,606
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$275,430
Liabilities
$0
Net assets
$275,430
Revenue
$498,214
Expenses
$462,608
Net income
$35,606
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$2.75$0.00$2.75$4.98$4.63$0.36
2023Detailed filing. Detailed filing data is available for this year.$2.40$0.00$2.40$4.14$3.47$0.67
2022Detailed filing. Detailed filing data is available for this year.$1.73$0.00$1.73$2.52$2.37$0.15
2021Detailed filing. Detailed filing data is available for this year.$1.58$0.00$1.58$2.22$1.96$0.25
2020Detailed filing. Detailed filing data is available for this year.$1.33$0.00$1.33$1.81$2.38$0.58
2019Detailed filing. Detailed filing data is available for this year.$1.90$0.00$1.90$2.30$0.76$1.54
2018Detailed filing. Detailed filing data is available for this year.$0.36$0.00$0.36$0.77$0.74$0.03
2017Detailed filing. Detailed filing data is available for this year.$0.33$0.00$0.33$0.62$0.59$0.03
2016Detailed filing. Detailed filing data is available for this year.$0.30$0.00$0.30$0.93$0.96$0.03
2015Detailed filing. Detailed filing data is available for this year.$0.33$0.00$0.33$1.28$1.42$0.14
2014Detailed filing. Detailed filing data is available for this year.$0.52$0.00$0.52$1.50$1.55$0.05
2013Summary only. Only limited summary data is available for this year.$0.54$0.00$0.54$1.58$1.46$0.13
2012Summary only. Only limited summary data is available for this year.$0.41$0.00$0.41$1.64$1.52$0.13
2011Summary only. Only limited summary data is available for this year.$0.28$0.00$0.28$1.49$1.49$0.00
2010Summary only. Only limited summary data is available for this year.$0.29$0.00$0.29$1.88$1.92$0.05
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Nov 13, 2025
Return Version
2024v5.2
Gross Receipts
$498,214
Mission and Program Overview

Mission

Certified National Main Street Organization in Downtown Redding California

Balance Sheet Detail
LineBeginningEndChange
Assets
Rtn Earn Endowment Incm Other Fnds$239,824$275,430▲ $35,606
Cash and Non-Interest-Bearing Accounts$227,043$244,167▲ $17,124
Land, Buildings, and Equipment, Net$9,802$27,822▲ $18,020
Savings and Temporary Cash Investments$2,979$3,441▲ $462
Total Assets$239,824$275,430▲ $35,606
Liabilities
Total Liabilities$0$0→ $0
Net Assets / Fund Balance
Total Net Assets Fund Balance$239,824$275,430▲ $35,606
Total Liabilities and Net Assets / Fund Balance$239,824$275,430▲ $35,606

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$27,822$12,397$40,219
Compensation and Service Providers
Top Officer PayScore unavailable

Board Members and Trustees

NameTitle
Larry MorgonChair
Michele GoedertDirector
Naomi YamamotoDirector
Ty BosDirector
Ronda AlveySecretary
Kenny BreedloveTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$440,219
Program Service Revenue
$57,857
Investment Income
$138
Other Revenue
$0
All Other Contributions
$440,219
Change in Net Assets
$35,606
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$316,412
Salaries, Compensation, and Employee Benefits$146,196
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Occupancy-$141,073-$141,073
Other Salaries and Wages-$120,579-$120,579
All Other Expenses-$49,919-$49,919
Fees for Services Other-$46,850-$46,850
Payroll Taxes-$17,516-$17,516
Insurance-$11,592-$11,592
Other Expenses$10,699--$10,699
Other Employee Benefits-$8,101-$8,101
Depreciation Depletion-$5,746-$5,746
Travel-$5,682-$5,682
Office Expenses-$5,373-$5,373
Fees for Services Accounting-$4,025-$4,025
Total Functional Expenses$46,152$416,456$0$462,608
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990 governing body review Part VI line 11

“Board members received an electronic draft copy of the for 990 for review and comment prior to filing.”

Conflict of interest policy compliance Part VI line 12C

“All board members and employees must sign and date a copy of the conflict of interest policy.”

Governing documents etc available to public Part VI line 19

“Any requested government documents, policies and financial satements are provided to the public upon request in the business office.”

Filing and Contact Details

Filer

Filer Name
Viva Downtown Redding
EIN
68-0385875
In Care Of
% JOHN TRUITT
Phone
5302437773
Address
1725 MARKET STREET, REDDING, CA 96001

Signing Officer

Name
John Truitt
Title
Executive Director
Phone
5305153365
Signed
2025-11-13
Discuss with paid preparer
No

Organization Details

Formed
1995
Legal Domicile
CA
Voting Board Members
7
Independent Board Members
0
Employees
7

Preparer

Firm
Darling and Darling Inc
Address
1950 ROSALINE AVENUE SUITE C, REDDING, CA 96001
Preparer
Jeffrey S Darling
Phone
5302441504
Supplemental Narrative

Additional Explanations

List of other fees for services expenses Part IX line 11G

“Professional Fees $ 46,850”

List of other expenses Part IX line 24E

“Management & General Due and Subscriptions - $2,175 Art and Art Supplies - $14,506 Main Street Org. Comm. - $1,828 Main Street Promo Comm. - $236 Telephone - $5,910 Volunteer Incentives - $132 Utilities - $25,136 Total - $49,919”

Raw XML Appendix351 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus4YearsAmt0157528
IRS990ScheduleA/TotalCalendarYear170Grp/TotalAmt01343510
IRS990ScheduleA/TotalSupportAmt01343510
IRS990ScheduleB/ContributorInformationGrp/ContributorBusinessName/BusinessNameLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorNum0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine20RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/City0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/State0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/ZIPCode0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/TotalContributionsAmt0RESTRICTED
IRS990/ScheduleBRequiredInd0true
IRS990ScheduleD/EquipmentGrp/BookValueAmt027822
IRS990ScheduleD/EquipmentGrp/DepreciationAmt012397
IRS990ScheduleD/EquipmentGrp/OtherCostOrOtherBasisAmt040219
IRS990ScheduleD/TotalBookValueLandBuildingsAmt027822
IRS990/ScheduleJRequiredInd0false
IRS990/ScheduleORequiredInd0true
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0Board members received an electronic draft copy of the for 990 for review and comment prior to filing.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1All board members and employees must sign and date a copy of the conflict of interest policy.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2Any requested government documents, policies and financial satements are provided to the public upon request in the business office.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3Professional Fees $ 46,850
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4Management & General Due and Subscriptions - $2,175 Art and Art Supplies - $14,506 Main Street Org. Comm. - $1,828 Main Street Promo Comm. - $236 Telephone - $5,910 Volunteer Incentives - $132 Utilities - $25,136 Total - $49,919
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Form 990 governing body review Part VI line 11
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Conflict of interest policy compliance Part VI line 12c
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2Governing documents etc available to public Part VI line 19
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3List of other fees for services expenses Part IX line 11g
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4List of other expenses Part IX line 24e
IRS990/SchoolOperatingInd0false
IRS990/SignificantChangeInd0false
IRS990/SignificantNewProgramSrvcInd0false
IRS990/StatesWhereCopyOfReturnIsFldCd0CA
IRS990/SubjectToExcsTaxNetInvstIncInd0false
IRS990/SubjectToProxyTaxInd0false
IRS990/SubjToTaxRmnrtnExPrchtPymtInd0false
IRS990/TaxablePartyNotificationInd0false
IRS990/TaxExemptBondsInd0false
IRS990/TerminateOperationsInd0false
IRS990/TotalAssetsBOYAmt0239824
IRS990/TotalAssetsEOYAmt0275430
IRS990/TotalAssetsGrp/BOYAmt0239824
IRS990/TotalAssetsGrp/EOYAmt0275430
IRS990/TotalCompGreaterThan150KInd0false
IRS990/TotalContributionsAmt0440219
IRS990/TotalEmployeeCnt07
IRS990/TotalFunctionalExpensesGrp/FundraisingAmt00
IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt0416456
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt046152
IRS990/TotalFunctionalExpensesGrp/TotalAmt0462608
IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesEOYAmt00
IRS990/TotalLiabilitiesGrp/BOYAmt00
IRS990/TotalLiabilitiesGrp/EOYAmt00
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt0239824
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt0275430
IRS990/TotalOtherCompensationAmt00
IRS990/TotalProgramServiceExpensesAmt046152
IRS990/TotalProgramServiceRevenueAmt057857
IRS990/TotalReportableCompFromOrgAmt00
IRS990/TotalRevenueGrp/ExclusionAmt057995
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt00
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt0498214
IRS990/TotalRevenueGrp/UnrelatedBusinessRevenueAmt00
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt0239824
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt0275430
IRS990/TotReportableCompRltdOrgAmt00
IRS990/TravelGrp/ManagementAndGeneralAmt05682
IRS990/TravelGrp/TotalAmt05682
IRS990/TrnsfrExmptNonChrtblRltdOrgInd0false
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd0false
IRS990/UponRequestInd0X
IRS990/VotingMembersGoverningBodyCnt07
IRS990/VotingMembersIndependentCnt00
IRS990/WhistleblowerPolicyInd0true
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0false
ReturnHeader/BusinessOfficerGrp/PersonNm0JOHN TRUITT
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0Executive Director
ReturnHeader/BusinessOfficerGrp/PhoneNum05305153365
ReturnHeader/BusinessOfficerGrp/SignatureDt02025-11-13
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0VIVA DOWNTOWN REDDING
ReturnHeader/Filer/BusinessNameControlTxt0VIVA
ReturnHeader/Filer/EIN0680385875
ReturnHeader/Filer/InCareOfNm0% JOHN TRUITT
ReturnHeader/Filer/PhoneNum05302437773
ReturnHeader/Filer/USAddress/AddressLine1Txt01725 MARKET STREET
ReturnHeader/Filer/USAddress/CityNm0REDDING
ReturnHeader/Filer/USAddress/StateAbbreviationCd0CA
ReturnHeader/Filer/USAddress/ZIPCd096001
ReturnHeader/IRSResponsiblePrtyInfoCurrInd0true
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0471719882
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0DARLING AND DARLING INC
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt01950 ROSALINE AVENUE SUITE C
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0REDDING
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0CA
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd096001
ReturnHeader/PreparerPersonGrp/PhoneNum05302441504
ReturnHeader/PreparerPersonGrp/PreparationDt02025-11-15
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0JEFFREY S DARLING
ReturnHeader/ReturnTs02025-11-15T12:44:27-05:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02024-01-01
ReturnHeader/TaxPeriodEndDt02024-12-31
ReturnHeader/TaxYr02024

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