Civic Intelligence

Wine Market Council

EIN 68-0344776 • 501(c)6 • Yountville, CA

Profile

Wine market council is the leader in forward looking market research on u.s. Wine consumer buying habits, attitudes and trends.

PO Box 2955Yountville, CA 94599
Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

56th percentile

0.01x

Higher debt load relative to assets than 56% of similar nonprofits.

501(c)6 • <$500k nonprofits • Source year 2025

Liabilities / Revenue

58th percentile

0.01x

Higher debt load relative to revenue than 58% of similar nonprofits.

501(c)6 • <$500k nonprofits • Source year 2025

Net Margin

59th percentile

5.2%

Higher net margin than 59% of similar nonprofits.

501(c)6 • <$500k nonprofits • Source year 2025

Top Officer Pay

93rd percentile

$72,200

Higher top officer pay than 93% of similar nonprofits.

Top officer pay equals 17.2% of source-year revenue.

501(c)6 • <$500k nonprofits • Source year 2025

Asset Growth

62nd percentile

4.9%

Faster asset growth than 62% of similar nonprofits.

501(c)6 • <$500k nonprofits • Annualized from 2024 to 2025

Revenue Growth

54th percentile

1.5%

Faster revenue growth than 54% of similar nonprofits.

501(c)6 • <$500k nonprofits • Annualized from 2024 to 2025

Balance Sheet
Liabilities / Assets56th percentile

Assets

Up

$464,712

Up $21,840 (+4.9%) from 2024

Liabilities

Down

$3,399

Down $13,491 (-80%) from 2024

Net Assets

Up

$461,313

Up $35,331 (+8.3%) from 2024

Operations
Liabilities / Revenue58th percentileNet Margin59th percentile

Revenue

Up

$419,075

Up $6,351 (+1.5%) from 2024

Expenses

Down

$397,460

Down $4,438 (-1.1%) from 2024

Net Income

Up

$21,615

Up $10,789 (+100%) from 2024

Trend Graphs

Balance Sheet Trend

Asset Growth62nd percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$600K$400K$200K$0Assets 2011: $138,530Liabilities 2011: $20,000Net Assets 2011: $118,5302011Assets 2012: $176,693Liabilities 2012: $3,365Net Assets 2012: $173,3282012Assets 2013: $253,195Liabilities 2013: $7,216Net Assets 2013: $245,9792013Assets 2014: $402,187Liabilities 2014: $6,459Net Assets 2014: $395,7282014Assets 2015: $419,033Liabilities 2015: $43,575Net Assets 2015: $375,4582015Assets 2016: $429,561Liabilities 2016: $8,589Net Assets 2016: $420,9722016Assets 2017: $333,429Liabilities 2017: $7,623Net Assets 2017: $325,8062017Assets 2018: $304,566Liabilities 2018: $4,498Net Assets 2018: $300,0682018Assets 2019: $317,736Liabilities 2019: $12,955Net Assets 2019: $304,7812019Assets 2020: $318,701Liabilities 2020: $5,254Net Assets 2020: $313,4472020Assets 2021: $397,478Liabilities 2021: $8,500Net Assets 2021: $388,9782021Assets 2022: $405,700Liabilities 2022: $2,680Net Assets 2022: $403,0202022Assets 2023: $418,231Liabilities 2023: $3,075Net Assets 2023: $415,1562023Assets 2024: $442,872Liabilities 2024: $16,890Net Assets 2024: $425,9822024Assets 2025: $464,712Liabilities 2025: $3,399Net Assets 2025: $461,3132025

Highlighted filing

2025

Assets$464,712
Liabilities$3,399
Net Assets$461,313
Open 2025 Filing

Operations Trend

Revenue Growth54th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$600K$400K$200K$0-$200KExpenses 2011: $414,8092011Revenue 2012: $421,079Expenses 2012: $366,281Net Income 2012: $54,7982012Expenses 2013: $311,5402013Revenue 2014: $457,248Expenses 2014: $307,499Net Income 2014: $149,7492014Revenue 2015: $377,269Expenses 2015: $397,539Net Income 2015: -$20,2702015Revenue 2016: $398,950Expenses 2016: $353,436Net Income 2016: $45,5142016Revenue 2017: $317,674Expenses 2017: $412,840Net Income 2017: -$95,1662017Revenue 2018: $381,668Expenses 2018: $407,406Net Income 2018: -$25,7382018Revenue 2019: $369,684Expenses 2019: $364,971Net Income 2019: $4,7132019Revenue 2020: $358,884Expenses 2020: $350,218Net Income 2020: $8,6662020Revenue 2021: $438,229Expenses 2021: $362,698Net Income 2021: $75,5312021Revenue 2022: $423,880Expenses 2022: $409,838Net Income 2022: $14,0422022Revenue 2023: $369,679Expenses 2023: $357,543Net Income 2023: $12,1362023Revenue 2024: $412,724Expenses 2024: $401,898Net Income 2024: $10,8262024Revenue 2025: $419,075Expenses 2025: $397,460Net Income 2025: $21,6152025

Highlighted filing

2025

Revenue$419,075
Expenses$397,460
Net Income$21,615
Open 2025 Filing

Filings

Most recent year

2025 • Form 990XML pending. An XML filing is linked for this year, but detailed extraction is still pending.

Open filing
Assets
$464,712
Liabilities
$3,399
Net assets
$461,313
Revenue
$419,075
Expenses
$397,460
Net income
$21,615
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$4.65$0.03$4.61$4.19$3.97$0.22
2024XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$4.43$0.17$4.26$4.13$4.02$0.11
2023XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$4.18$0.03$4.15$3.70$3.58$0.12
2022XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$4.06$0.03$4.03$4.24$4.10$0.14
2021Facts available. Structured filing facts are available, but richer extracted sections are limited.$3.97$0.09$3.89$4.38$3.63$0.76
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$3.19$0.05$3.13$3.59$3.50$0.09
2019Facts available. Structured filing facts are available, but richer extracted sections are limited.$3.18$0.13$3.05$3.70$3.65$0.05
2018XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$3.05$0.04$3.00$3.82$4.07$0.26
2017Facts available. Structured filing facts are available, but richer extracted sections are limited.$3.33$0.08$3.26$3.18$4.13$0.95
2016XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$4.30$0.09$4.21$3.99$3.53$0.46
2015Detailed filing. Detailed filing data is available for this year.$4.19$0.44$3.75$3.77$3.98$0.20
2014Summary only. Only limited summary data is available for this year.$4.02$0.06$3.96$4.57$3.07$1.50
2013Facts available. Structured filing facts are available, but richer extracted sections are limited.$2.53$0.07$2.46$3.12
2012Summary only. Only limited summary data is available for this year.$1.77$0.03$1.73$4.21$3.66$0.55
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.39$0.20$1.19$4.15
Latest Detailed Filing

The latest 2025 filing currently has linked XML that has not been fully parsed yet. Showing the latest detailed filing from 2021 below.

Jump To
Filing Snapshot
Filing Period
Jul 1, 2020 to Jun 30, 2021
Signed
Oct 11, 2021
Return Version
2020v4.1
Gross Receipts
$438,229
Mission and Program Overview

Mission

Wine market council is the leader in forward looking market research on u.s. Wine consumer buying habits, attitudes and trends.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$318,701$397,478▲ $78,777
Total Assets$318,701$397,478▲ $78,777
Liabilities
Deferred Revenue$3,900$8,500▲ $4,600
Accounts Payable and Accrued Expenses$1,354--
Total Liabilities$5,254$8,500▲ $3,246
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$313,447$388,978▲ $75,531
Total Net Assets Fund Balance$313,447$388,978▲ $75,531
Total Liabilities and Net Assets / Fund Balance$318,701$397,478▲ $78,777
Compensation and Service Providers
Top Officer Pay93rd percentile

Board Members and Trustees

NameTitle
Jennifer ScottChair
Heidi ScheidImmediate Past Chair
Emma SwainVice Chair and Treasurer
Adam PizerAlternate for Board Member
Adam StrumBoard Member
Craig LedbetterBoard Member
Danny BragerBoard Member
E Lloyd SobelBoard Member
Gino ColangeloBoard Member
Hugh TietjenBoard Member
Jerry DouglasBoard Member
Mel DickBoard Member
Michaela RodenoBoard Member
Mike JaegerBoard Member
Xavier BarlierBoard Member
Sam FillerSecretary
Revenue and Support

Revenue Composition

Contributions and Grants
$438,178
Program Service Revenue
$0
Investment Income
$51
Other Revenue
$0
All Other Contributions
$105,000
Change in Net Assets
$75,531
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$260,413
Salaries, Compensation, and Employee Benefits$102,285
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$59,255$35,332-$94,587
Fees for Services Other$42,220--$42,220
Payroll Taxes$4,842$2,856-$7,698
Insurance-$5,830-$5,830
Information Technology$1,680$3,308-$4,988
Travel$3,642$539-$4,181
Fees for Services Accounting$468$3,549-$4,017
Other Expenses$2,564$3,660-$2,564
Office Expenses$339$2,015-$2,354
Total Functional Expenses$305,609$57,089$0$362,698
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
In-house lobbying only
Yes
Subject to proxy tax
Yes
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
Yes
Annual disclosure for covered persons
Yes
Audit committee
No
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“Key members of the board of directors review the 990 before it is filed.”

Form 990, Part VI, Section B, Line 12C

“Each director, officer, employee shall be provided with and asked to review a copy of the policy and to acknowledge in writing that he or she has done so. Annually each director, officer, employee shall complete a disclosure form identifying any relationships, positions or circumstances in which s/he is involved that he or she believes could contribute to a conflict of interest.”

Form 990, Part VI, Section C, Line 19

“Financial statements and governing documents are available to the public upon request and on-site.”

Filing and Contact Details

Filer

Filer Name
Wine Market Council
EIN
68-0344776
Phone
7077388796
Address
PO BOX 2955, YOUNTVILLE, CA 94599

Signing Officer

Name
Dale Stratton
Title
President
Phone
4152723509
Signed
2021-10-11
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Dale Stratton
Formed
1996
Legal Domicile
CA
Voting Board Members
16
Independent Board Members
16
Employees
3
Volunteers
0

Preparer

Firm
G & J Seiberlich & Co Llp
Address
3264 VILLA LANE, NAPA, CA 94558
Preparer
Greg a Bennett
Phone
7072247948
Supplemental Narrative

Additional Explanations

Form 990, Part IX, Line 11G

“Consulting: program service expenses 42,220. Management and general expenses 0. Fundraising expenses 0. Total expenses 42,220.”

Financial Statement Notes

PART X, LINE 2:

“The organization is exempt from federal income tax under section 501(c)(6) of the internal revenue code. However, income from certain activities not directly related to the organization's tax-exempt purpose is subject to taxation as unrelated business income. In addition, the organization qualifies for the charitable contribution deduction under section 170(b)(1)(a) and has been classified as an organization other than a private foundation under section 509(a)(2). The accounting standard on accounting for uncertainty in income taxes addresses the determination of whether tax benefits claimed or expected to be claimed on a tax return should be recorded in the financial statements. Under that guidance, the organization may recognize the tax benefit from an uncertain tax position only if it is more likely than not that the tax position will be sustained on examination by taxing authorities based on the technical merits of the position. Examples of tax positions include the tax-exempt status of the organization and various positions related to the potential sources of unrelated business taxable income (ubti). The tax benefits recognized in the financial statements from such a position are measured based on the largest benefit that has a greater than 50% likelihood of being realized upon ultimate settlement. There were no unrecognized tax benefits identified or recorded as liabilities for the years ended june 30, 2021 and 2020. The organization files its forms 990 in the u.s. Federal jurisdiction and with the california franchise tax board.”

Raw XML AppendixShowing 400 of 410 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
IRS990/AccountantCompileOrReviewInd01
IRS990/AccountsPayableAccrExpnssGrp/BOYAmt01354
IRS990/AcctCompileOrReviewBasisGrp/SeparateBasisFinclStmtInd0X
IRS990/ActivitiesConductedPrtshpInd00
IRS990/ActivityOrMissionDesc0WINE MARKET COUNCIL IS THE LEADER IN FORWARD LOOKING MARKET RESEARCH ON U.S. WINE CONSUMER BUYING HABITS, ATTITUDES AND TRENDS.
IRS990/AllOtherContributionsAmt0105000
IRS990/AnnualDisclosureCoveredPrsnInd01
IRS990/AuditCommitteeInd00
IRS990/BackupWthldComplianceInd01
IRS990/BooksInCareOfDetail/BusinessName/BusinessNameLine1Txt0DALE STRATTON
IRS990/BooksInCareOfDetail/PhoneNum04152723509
IRS990/BooksInCareOfDetail/USAddress/AddressLine1Txt02567 NAPIER COURT
IRS990/BooksInCareOfDetail/USAddress/CityNm0NAPA
IRS990/BooksInCareOfDetail/USAddress/StateAbbreviationCd0CA
IRS990/BooksInCareOfDetail/USAddress/ZIPCd094558
IRS990/BusinessRlnWith35CtrlEntInd00
IRS990/BusinessRlnWithFamMemInd00
IRS990/BusinessRlnWithOrgMemInd00
IRS990/CashNonInterestBearingGrp/BOYAmt0318701
IRS990/CashNonInterestBearingGrp/EOYAmt0397478
IRS990/ChangeToOrgDocumentsInd00
IRS990/CntrctRcvdGreaterThan100KCnt00
IRS990/CollectionsOfArtInd00
IRS990/CompensationFromOtherSrcsInd00
IRS990/CompensationProcessCEOInd00
IRS990/CompensationProcessOtherInd00
IRS990/ConflictOfInterestPolicyInd01
IRS990/ConservationEasementsInd00
IRS990/ConsolidatedAuditFinclStmtInd00
IRS990/CreditCounselingInd00
IRS990/CYBenefitsPaidToMembersAmt00
IRS990/CYContributionsGrantsAmt0438178
IRS990/CYGrantsAndSimilarPaidAmt00
IRS990/CYInvestmentIncomeAmt051
IRS990/CYOtherExpensesAmt0260413
IRS990/CYOtherRevenueAmt00
IRS990/CYProgramServiceRevenueAmt00
IRS990/CYRevenuesLessExpensesAmt075531
IRS990/CYSalariesCompEmpBnftPaidAmt0102285
IRS990/CYTotalExpensesAmt0362698
IRS990/CYTotalFundraisingExpenseAmt00
IRS990/CYTotalProfFndrsngExpnsAmt00
IRS990/CYTotalRevenueAmt0438229
IRS990/DecisionsSubjectToApprovaInd00
IRS990/DeductibleArtContributionInd00
IRS990/DeductibleNonCashContriInd00
IRS990/DeferredRevenueGrp/BOYAmt03900
IRS990/DeferredRevenueGrp/EOYAmt08500
IRS990/DelegationOfMgmtDutiesInd00
IRS990/Desc0DIRECT RESEARCH COSTS - FEES PAID TO OUTSIDE VENDORS AND CONTRACTORS PROVIDING SERVICES INCLUDING THE FIELDING OF SURVEYS, SUPPLYING QUALIFIED RESPONDENTS TO SURVEYS, AND RELATED SUPPORT SERVICES FOR THE RESEARCH INITIATIVES CONDUCTED OR DIRECTED BY WINE MARKET COUNCIL DURING THE FISCAL YEAR INCLUDING THE DEVELOPMENT, DESIGN, ANALYSIS, AND REPORTING.
IRS990/DescribedInSection501c3Ind00
IRS990/DisregardedEntityInd00
IRS990/DocumentRetentionPolicyInd01
IRS990/DonorAdvisedFundInd00
IRS990/DonorRstrOrQuasiEndowmentsInd00
IRS990/ElectionOfBoardMembersInd00
IRS990/EmployeeCnt03
IRS990/EmploymentTaxReturnsFiledInd00
IRS990/ExpenseAmt0185632
IRS990/FamilyOrBusinessRlnInd00
IRS990/FederalGrantAuditRequiredInd00
IRS990/FeesForServicesAccountingGrp/ManagementAndGeneralAmt03549
IRS990/FeesForServicesAccountingGrp/ProgramServicesAmt0468
IRS990/FeesForServicesAccountingGrp/TotalAmt04017
IRS990/FeesForServicesOtherGrp/ProgramServicesAmt042220
IRS990/FeesForServicesOtherGrp/TotalAmt042220
IRS990/ForeignActivitiesInd00
IRS990/ForeignFinancialAccountInd00
IRS990/ForeignOfficeInd00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt02.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt12.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt22.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt32.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt42.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt52.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt62.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt72.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt82.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt92.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt102.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt112.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt122.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt132.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt142.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt152.00
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd0X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd1X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd2X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd3X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd4X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd5X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd6X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd7X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd8X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd9X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd10X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd11X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd12X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd13X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd14X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd15X
IRS990/Form990PartVIISectionAGrp/OfficerInd0X
IRS990/Form990PartVIISectionAGrp/OfficerInd1X
IRS990/Form990PartVIISectionAGrp/OfficerInd2X
IRS990/Form990PartVIISectionAGrp/OfficerInd3X
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt00
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt10
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt20
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt30
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt40
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt50
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt60
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt70
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt80
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt90
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt100
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt110
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt120
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt130
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt140
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt150
IRS990/Form990PartVIISectionAGrp/PersonNm0HEIDI SCHEID
IRS990/Form990PartVIISectionAGrp/PersonNm1JENNIFER SCOTT
IRS990/Form990PartVIISectionAGrp/PersonNm2EMMA SWAIN
IRS990/Form990PartVIISectionAGrp/PersonNm3SAM FILLER
IRS990/Form990PartVIISectionAGrp/PersonNm4CRAIG LEDBETTER
IRS990/Form990PartVIISectionAGrp/PersonNm5HUGH TIETJEN
IRS990/Form990PartVIISectionAGrp/PersonNm6XAVIER BARLIER
IRS990/Form990PartVIISectionAGrp/PersonNm7DANNY BRAGER
IRS990/Form990PartVIISectionAGrp/PersonNm8GINO COLANGELO
IRS990/Form990PartVIISectionAGrp/PersonNm9MEL DICK
IRS990/Form990PartVIISectionAGrp/PersonNm10JERRY DOUGLAS
IRS990/Form990PartVIISectionAGrp/PersonNm11E LLOYD SOBEL
IRS990/Form990PartVIISectionAGrp/PersonNm12ADAM PIZER
IRS990/Form990PartVIISectionAGrp/PersonNm13MIKE JAEGER
IRS990/Form990PartVIISectionAGrp/PersonNm14MICHAELA RODENO
IRS990/Form990PartVIISectionAGrp/PersonNm15ADAM STRUM
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt00
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt10
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt20
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt30
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt40
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt50
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt60
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt70
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt80
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt90
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt100
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt110
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt120
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt130
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt140
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt150
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt00
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt10
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt20
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt30
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt40
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt50
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt60
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt70
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt80
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt90
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt100
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt110
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt120
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt130
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt140
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt150
IRS990/Form990PartVIISectionAGrp/TitleTxt0IMMEDIATE PAST CHAIR
IRS990/Form990PartVIISectionAGrp/TitleTxt1CHAIR
IRS990/Form990PartVIISectionAGrp/TitleTxt2VICE CHAIR AND TREASURER
IRS990/Form990PartVIISectionAGrp/TitleTxt3SECRETARY
IRS990/Form990PartVIISectionAGrp/TitleTxt4BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt5BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt6BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt7BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt8BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt9BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt10BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt11BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt12ALTERNATE FOR BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt13BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt14BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt15BOARD MEMBER
IRS990/Form990ProvidedToGvrnBodyInd01
IRS990/FormationYr01996
IRS990/FormerOfcrEmployeesListedInd00
IRS990/FSAuditedInd00
IRS990/FundraisingActivitiesInd00
IRS990/GamingActivitiesInd00
IRS990/GoverningBodyVotingMembersCnt016
IRS990/GrantsToIndividualsInd00
IRS990/GrantsToOrganizationsInd00
IRS990/GrantToRelatedPersonInd00
IRS990/GrossReceiptsAmt0438229
IRS990/GroupReturnForAffiliatesInd00
IRS990/IncludeFIN48FootnoteInd01
IRS990/IndependentAuditFinclStmtInd00
IRS990/IndependentVotingMemberCnt016
IRS990/IndivRcvdGreaterThan100KCnt00
IRS990/IndoorTanningServicesInd00
IRS990/InfoInScheduleOPartIIIInd0X
IRS990/InfoInScheduleOPartIXInd0X
IRS990/InfoInScheduleOPartVIInd0X
IRS990/InformationTechnologyGrp/ManagementAndGeneralAmt03308
IRS990/InformationTechnologyGrp/ProgramServicesAmt01680
IRS990/InformationTechnologyGrp/TotalAmt04988
IRS990/InsuranceGrp/ManagementAndGeneralAmt05830
IRS990/InsuranceGrp/TotalAmt05830
IRS990/InvestmentIncomeGrp/ExclusionAmt051
IRS990/InvestmentIncomeGrp/TotalRevenueColumnAmt051
IRS990/InvestmentInJointVentureInd00
IRS990/IRPDocumentCnt011
IRS990/IRPDocumentW2GCnt00
IRS990/LegalDomicileStateCd0CA
IRS990/LoanOutstandingInd00
IRS990/LobbyingActivitiesInd00
IRS990/LocalChaptersInd00
IRS990/MaterialDiversionOrMisuseInd00
IRS990/MembershipDuesAmt0333178
IRS990/MembersOrStockholdersInd00
IRS990/MethodOfAccountingAccrualInd0X
IRS990/MinutesOfCommitteesInd01
IRS990/MinutesOfGoverningBodyInd01
IRS990/MissionDesc0WINE MARKET COUNCIL IS THE LEADER IN FORWARD LOOKING MARKET RESEARCH ON U.S. WINE CONSUMER BUYING HABITS, ATTITUDES AND TRENDS.
IRS990/MoreThan5000KToIndividualsInd00
IRS990/MoreThan5000KToOrgInd00
IRS990/NetAssetsOrFundBalancesBOYAmt0313447
IRS990/NetAssetsOrFundBalancesEOYAmt0388978
IRS990/NetUnrelatedBusTxblIncmAmt00
IRS990/NoDonorRestrictionNetAssetsGrp/BOYAmt0313447
IRS990/NoDonorRestrictionNetAssetsGrp/EOYAmt0388978
IRS990/NoListedPersonsCompensatedInd0X
IRS990/NondeductibleContributionsInd01
IRS990/NondeductibleContriDisclInd01
IRS990/OfficeExpensesGrp/ManagementAndGeneralAmt02015
IRS990/OfficeExpensesGrp/ProgramServicesAmt0339
IRS990/OfficeExpensesGrp/TotalAmt02354
IRS990/OfficerMailingAddressInd00
IRS990/OperateHospitalInd00
IRS990/Organization501cInd0X
IRS990/OrganizationFollowsFASB117Ind0X
IRS990/OtherChangesInNetAssetsAmt00
IRS990/OtherExpensesGrp/Desc0RESEARCH, DISSEMINATION
IRS990/OtherExpensesGrp/Desc1MARKETING
IRS990/OtherExpensesGrp/Desc2MANAGEMENT, GEN. ADMIN
IRS990/OtherExpensesGrp/Desc3WINE EXCUTIVE EXCHANGE
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt03660
IRS990/OtherExpensesGrp/ProgramServicesAmt0186633
IRS990/OtherExpensesGrp/ProgramServicesAmt13966
IRS990/OtherExpensesGrp/ProgramServicesAmt22564
IRS990/OtherExpensesGrp/TotalAmt0186633
IRS990/OtherExpensesGrp/TotalAmt13966
IRS990/OtherExpensesGrp/TotalAmt23660
IRS990/OtherExpensesGrp/TotalAmt32564
IRS990/OtherSalariesAndWagesGrp/ManagementAndGeneralAmt035332
IRS990/OtherSalariesAndWagesGrp/ProgramServicesAmt059255
IRS990/OtherSalariesAndWagesGrp/TotalAmt094587
IRS990/PartialLiquidationInd00
IRS990/PayPremiumsPrsnlBnftCntrctInd00
IRS990/PayrollTaxesGrp/ManagementAndGeneralAmt02856
IRS990/PayrollTaxesGrp/ProgramServicesAmt04842
IRS990/PayrollTaxesGrp/TotalAmt07698
IRS990/PoliticalCampaignActyInd00
IRS990/PrincipalOfficerNm0DALE STRATTON
IRS990/ProfessionalFundraisingInd00
IRS990/ProgSrvcAccomActy2Grp/Desc0PRESENTATION AND DISSEMINATION OF RESEARCH FINDINGS - ANNUAL PRESENTATION OF WMC RESEARCH PROJECTS AND FINDINGS TO MEMBERS AND INDUSTRY AS WELL AS CONTRACTOR WORK, SERVICES AND STAFF HOURS DEVOTED TO DISSEMINATE RESEARCH AND PRESENT THE RESEARCH PROJECTS UNDERTAKEN BY WINE MARKET COUNCIL DURING THE FISCAL YEAR. DUE TO COVID-19 WMC UPGRADED ZOOM CAPABILITIES TO ACCOMMODATE LARGER ATTENDANCE FOR WEBINARS IN LIEU OF LIVE EVENTS.
IRS990/ProgSrvcAccomActy2Grp/ExpenseAmt050225
IRS990/ProgSrvcAccomActy3Grp/Desc0MARKETING OF RESEARCH, RESEARCH INITIATIVES AND THE WINE MARKET COUNCIL ORGANIZATION TO POTENTIAL NEW MEMBERS.
IRS990/ProgSrvcAccomActy3Grp/ExpenseAmt020519
IRS990/ProgSrvcAccomActyOtherGrp/Desc0WINE EXECUTIVE EXCHANGE - FOCUSED ON CONDUCTING A FEASIBILITY STUDY TO ADDRESS SOME OF THE HEADWINDS THE WINE CATEGORY IS FACING.
IRS990/ProgSrvcAccomActyOtherGrp/ExpenseAmt049233
IRS990/ProgSrvcAccomActyOtherGrp/RevenueAmt0105000
IRS990/ProhibitedTaxShelterTransInd00
IRS990/PYBenefitsPaidToMembersAmt00
IRS990/PYContributionsGrantsAmt0358687
IRS990/PYGrantsAndSimilarPaidAmt00
IRS990/PYInvestmentIncomeAmt0197
IRS990/PYOtherExpensesAmt0239840
IRS990/PYOtherRevenueAmt00
IRS990/PYProgramServiceRevenueAmt00
IRS990/PYRevenuesLessExpensesAmt08666
IRS990/PYSalariesCompEmpBnftPaidAmt0110378
IRS990/PYTotalExpensesAmt0350218
IRS990/PYTotalProfFndrsngExpnsAmt00
IRS990/PYTotalRevenueAmt0358884
IRS990/RcvFndsToPayPrsnlBnftCntrctInd00
IRS990/ReconcilationRevenueExpnssAmt075531
IRS990/RegularMonitoringEnfrcInd01
IRS990/RelatedEntityInd00
IRS990/RelatedOrganizationCtrlEntInd00
IRS990/ReportInvestmentsOtherSecInd00
IRS990/ReportLandBuildingEquipmentInd00
IRS990/ReportOtherAssetsInd00
IRS990/ReportOtherLiabilitiesInd00
IRS990/ReportProgramRelatedInvstInd00
IRS990ScheduleB/ContributorInformationGrp/ContributorBusinessName/BusinessNameLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorNum0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine20RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/City0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/State0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/ZIPCode0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/TotalContributionsAmt0RESTRICTED
IRS990/ScheduleBRequiredInd01
IRS990ScheduleC/AgreeCarryoverPriorYearInd00
IRS990ScheduleC/OnlyInHouseLobbyingInd01
IRS990ScheduleC/SubstantiallyAllDuesNondedInd00
IRS990ScheduleD/FootnoteTextInd0X
IRS990ScheduleD/SupplementalInformationDetail/ExplanationTxt0THE ORGANIZATION IS EXEMPT FROM FEDERAL INCOME TAX UNDER SECTION 501(C)(6) OF THE INTERNAL REVENUE CODE. HOWEVER, INCOME FROM CERTAIN ACTIVITIES NOT DIRECTLY RELATED TO THE ORGANIZATION'S TAX-EXEMPT PURPOSE IS SUBJECT TO TAXATION AS UNRELATED BUSINESS INCOME. IN ADDITION, THE ORGANIZATION QUALIFIES FOR THE CHARITABLE CONTRIBUTION DEDUCTION UNDER SECTION 170(B)(1)(A) AND HAS BEEN CLASSIFIED AS AN ORGANIZATION OTHER THAN A PRIVATE FOUNDATION UNDER SECTION 509(A)(2). THE ACCOUNTING STANDARD ON ACCOUNTING FOR UNCERTAINTY IN INCOME TAXES ADDRESSES THE DETERMINATION OF WHETHER TAX BENEFITS CLAIMED OR EXPECTED TO BE CLAIMED ON A TAX RETURN SHOULD BE RECORDED IN THE FINANCIAL STATEMENTS. UNDER THAT GUIDANCE, THE ORGANIZATION MAY RECOGNIZE THE TAX BENEFIT FROM AN UNCERTAIN TAX POSITION ONLY IF IT IS MORE LIKELY THAN NOT THAT THE TAX POSITION WILL BE SUSTAINED ON EXAMINATION BY TAXING AUTHORITIES BASED ON THE TECHNICAL MERITS OF THE POSITION. EXAMPLES OF TAX POSITIONS INCLUDE THE TAX-EXEMPT STATUS OF THE ORGANIZATION AND VARIOUS POSITIONS RELATED TO THE POTENTIAL SOURCES OF UNRELATED BUSINESS TAXABLE INCOME (UBTI). THE TAX BENEFITS RECOGNIZED IN THE FINANCIAL STATEMENTS FROM SUCH A POSITION ARE MEASURED BASED ON THE LARGEST BENEFIT THAT HAS A GREATER THAN 50% LIKELIHOOD OF BEING REALIZED UPON ULTIMATE SETTLEMENT. THERE WERE NO UNRECOGNIZED TAX BENEFITS IDENTIFIED OR RECORDED AS LIABILITIES FOR THE YEARS ENDED JUNE 30, 2021 AND 2020. THE ORGANIZATION FILES ITS FORMS 990 IN THE U.S. FEDERAL JURISDICTION AND WITH THE CALIFORNIA FRANCHISE TAX BOARD.
IRS990ScheduleD/SupplementalInformationDetail/FormAndLineReferenceDesc0PART X, LINE 2:
IRS990ScheduleD/TotalBookValueLandBuildingsAmt00
IRS990/ScheduleJRequiredInd00
IRS990/ScheduleORequiredInd01
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0KEY MEMBERS OF THE BOARD OF DIRECTORS REVIEW THE 990 BEFORE IT IS FILED.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1EACH DIRECTOR, OFFICER, EMPLOYEE SHALL BE PROVIDED WITH AND ASKED TO REVIEW A COPY OF THE POLICY AND TO ACKNOWLEDGE IN WRITING THAT HE OR SHE HAS DONE SO. ANNUALLY EACH DIRECTOR, OFFICER, EMPLOYEE SHALL COMPLETE A DISCLOSURE FORM IDENTIFYING ANY RELATIONSHIPS, POSITIONS OR CIRCUMSTANCES IN WHICH S/HE IS INVOLVED THAT HE OR SHE BELIEVES COULD CONTRIBUTE TO A CONFLICT OF INTEREST.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2FINANCIAL STATEMENTS AND GOVERNING DOCUMENTS ARE AVAILABLE TO THE PUBLIC UPON REQUEST AND ON-SITE.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3CONSULTING: PROGRAM SERVICE EXPENSES 42,220. MANAGEMENT AND GENERAL EXPENSES 0. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 42,220.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990, PART VI, SECTION B, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PART VI, SECTION B, LINE 12C
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PART VI, SECTION C, LINE 19
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990, PART IX, LINE 11G
IRS990/SchoolOperatingInd00
IRS990/SignificantChangeInd00
IRS990/SignificantNewProgramSrvcInd00
IRS990/StatesWhereCopyOfReturnIsFldCd0CA
IRS990/SubjectToExcsTaxNetInvstIncInd00
IRS990/SubjectToProxyTaxInd01
IRS990/SubjToTaxRmnrtnExPrchtPymtInd00
IRS990/TaxablePartyNotificationInd00
IRS990/TaxExemptBondsInd00
IRS990/TerminateOperationsInd00
IRS990/TotalAssetsBOYAmt0318701
IRS990/TotalAssetsEOYAmt0397478
IRS990/TotalAssetsGrp/BOYAmt0318701
IRS990/TotalAssetsGrp/EOYAmt0397478
IRS990/TotalCompGreaterThan150KInd00
IRS990/TotalContributionsAmt0438178
IRS990/TotalEmployeeCnt03
IRS990/TotalFunctionalExpensesGrp/FundraisingAmt00
IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt057089
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt0305609
IRS990/TotalFunctionalExpensesGrp/TotalAmt0362698
IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesBOYAmt05254
IRS990/TotalLiabilitiesEOYAmt08500
IRS990/TotalLiabilitiesGrp/BOYAmt05254
IRS990/TotalLiabilitiesGrp/EOYAmt08500
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt0313447
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt0388978
IRS990/TotalOtherCompensationAmt00
IRS990/TotalOtherProgSrvcExpenseAmt049233
IRS990/TotalOtherProgSrvcRevenueAmt0105000
IRS990/TotalProgramServiceExpensesAmt0305609
IRS990/TotalReportableCompFromOrgAmt00
IRS990/TotalRevenueGrp/ExclusionAmt051
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt00
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt0438229
IRS990/TotalRevenueGrp/UnrelatedBusinessRevenueAmt00
IRS990/TotalVolunteersCnt00
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt0318701
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt0397478
IRS990/TotReportableCompRltdOrgAmt00
IRS990/TravelGrp/ManagementAndGeneralAmt0539
IRS990/TravelGrp/ProgramServicesAmt03642
IRS990/TravelGrp/TotalAmt04181
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd00
IRS990/UponRequestInd0X
IRS990/USAddress/AddressLine1Txt02567 NAPIER COURT
IRS990/USAddress/CityNm0NAPA
IRS990/USAddress/StateAbbreviationCd0CA
IRS990/USAddress/ZIPCd094558
IRS990/VotingMembersGoverningBodyCnt016
IRS990/VotingMembersIndependentCnt016
IRS990/WebsiteAddressTxt0HTTP://WINEMARKETCOUNCIL.COM/
IRS990/WhistleblowerPolicyInd01
ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/AuthenticationAssuranceLevelCd0AAL1
ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/IdentityAssuranceLevelCd0IAL1
ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/TrustedCustomerCd02
ReturnHeader/BuildTS02022-09-23 18:48:47Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd01
ReturnHeader/BusinessOfficerGrp/PersonNm0DALE STRATTON
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0PRESIDENT
ReturnHeader/BusinessOfficerGrp/PhoneNum04152723509
ReturnHeader/BusinessOfficerGrp/SignatureDt02021-10-11
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0WINE MARKET COUNCIL
ReturnHeader/Filer/BusinessNameControlTxt0WINE
ReturnHeader/Filer/EIN0680344776
ReturnHeader/Filer/PhoneNum07077388796
ReturnHeader/Filer/USAddress/AddressLine1Txt0PO BOX 2955
ReturnHeader/Filer/USAddress/CityNm0YOUNTVILLE
ReturnHeader/Filer/USAddress/StateAbbreviationCd0CA
ReturnHeader/Filer/USAddress/ZIPCd094599
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0941587502
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0G & J SEIBERLICH & CO LLP
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt03264 VILLA LANE
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0NAPA
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0CA

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