Liabilities / Assets
63rd percentile
Higher debt load relative to assets than 63% of similar nonprofits.
EIN 65-1241411 • 501(c)6 • Santa Rosa, CA
Profile
Promote overnight stays and encourage tourism within sonoma county.
Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.
Liabilities / Assets
63rd percentile
Higher debt load relative to assets than 63% of similar nonprofits.
Liabilities / Revenue
45th percentile
Higher debt load relative to revenue than 45% of similar nonprofits.
Net Margin
7th percentile
Higher net margin than 7% of similar nonprofits.
Top Officer Pay
Score unavailable
No filing with officer rows is available for this organization yet.
Asset Growth
26th percentile
Faster asset growth than 26% of similar nonprofits.
Revenue Growth
8th percentile
Faster revenue growth than 8% of similar nonprofits.
Assets
Down$7,057,696
Down $602,735 (-7.9%) from 2023
Liabilities
Down$1,809,495
Down $549,644 (-23%) from 2023
Net Assets
Down$5,248,201
Down $53,091 (-1.0%) from 2023
Revenue
Up$9,310,725
Up $352,352 (+3.9%) from 2023
Expenses
Down$9,363,816
Down $1,380,518 (-13%) from 2023
Net Income
Up-$53,091
Up $1,732,870 (+97%) from 2023
Most recent year
2024 • Form 990Detailed filing. Detailed filing data is available for this year.
To promote sonoma county as a premier overnight destination with unique and diverse experiences.
The mission of sonoma county tourism bureau is to promote sonoma county as a premier overnight destination with unique and diverse experiences.
| Line | Beginning | End | Change |
|---|---|---|---|
| Assets | |||
| Accounts Receivable | $2,674,579 | $3,132,305 | ▲ $457,726 |
| Savings and Temporary Cash Investments | $2,565,395 | $1,670,190 | ▼ $895,205 |
| Cash and Non-Interest-Bearing Accounts | $503,543 | $691,475 | ▲ $187,932 |
| Prepaid Expenses and Deferred Charges | $370,483 | $322,111 | ▼ $48,372 |
| Land, Buildings, and Equipment, Net | $268,107 | $257,958 | ▼ $10,149 |
| Inventories for Sale or Use | $25,936 | $25,394 | ▼ $542 |
| Total Assets | $7,660,431 | $7,057,696 | ▼ $602,735 |
| Other Assets Total | $1,252,388 | $958,263 | ▼ $294,125 |
| Liabilities | |||
| Other Liabilities | $1,262,155 | $980,733 | ▼ $281,422 |
| Accounts Payable and Accrued Expenses | $1,096,984 | $828,762 | ▼ $268,222 |
| Total Liabilities | $2,359,139 | $1,809,495 | ▼ $549,644 |
| Net Assets / Fund Balance | |||
| Net Assets Without Donor Restrictions | $5,301,292 | $5,248,201 | ▼ $53,091 |
| Total Net Assets Fund Balance | $5,301,292 | $5,248,201 | ▼ $53,091 |
| Total Liabilities and Net Assets / Fund Balance | $7,660,431 | $7,057,696 | ▼ $602,735 |
| Asset | Book Value | Depreciation | Basis |
|---|---|---|---|
| Other Land Buildings | $203,529 | $155,919 | $359,448 |
| Equipment | $54,429 | $238,846 | $293,275 |
| Leasehold Improvements | $0 | $45,387 | $45,387 |
| Other Assets Org | $26,122 | - | - |
| Name | Title | Full / Part Time | Base | Other | Total |
|---|---|---|---|---|---|
| Claudia Vecchio | President/CEO | FT | $229,034 | $79,550 | $308,584 |
| TODD O'LEARY EXITED 324 | VP Marketing & Communications | FT | $195,298 | $28,588 | $223,886 |
| Jonathan Westom | VP Business Development | FT | $180,212 | $28,740 | $208,952 |
| Kelly Bass Seibel | VP Community Engagement | FT | $159,934 | $17,629 | $177,563 |
| Lori Angstadt | VP Finance & Operations | FT | $130,881 | $7,021 | $137,902 |
| Name | Title |
|---|---|
| Edward Roe | Chair |
| Brian Marchi | Vice Chair |
| Brandon Mrkvicka | Director |
| Caroline Shaw | Director |
| Crista Luedtke | Director |
| Jennifer Buffo | Director |
| Joe Bartolomei | Director |
| Kirk Lok | Director |
| Kirstyne Lange | Director |
| Margaret Grahame | Director |
| Michael Trillo Exited 624 | Director |
| Monica Hubert | Director |
| Scott Alonso | Director |
| Thera Buttaro | Director |
| Tim Zahner | Director |
| Tony Pace | Director |
| Bert Rangel | Secretary |
| Keo Hornbostel | Treasurer |
| Contractor | Services | Location | Compensation |
|---|---|---|---|
| Stone Harbor | Business Development Contractor | 8725 COLUMBINE ROAD, Eden Prairie, MN 55344 | $108,728 |
| Line Item | Amount |
|---|---|
| Other Expenses | $6,190,393 |
| Salaries, Compensation, and Employee Benefits | $3,173,423 |
| Grants and Similar Amounts Paid | $0 |
| Professional Fundraising Fees | $0 |
| Total Fundraising Expense | $0 |
| Line Item | Program | Management | Fundraising | Total |
|---|---|---|---|---|
| Advertising | - | - | - | $3,713,266 |
| Other Salaries and Wages | - | - | - | $1,556,520 |
| Current Officers, Directors, Trustees, and Key Employees | - | - | - | $1,010,430 |
| Other Employee Benefits | - | - | - | $329,932 |
| Occupancy | - | - | - | $289,653 |
| Conferences and Meetings | - | - | - | $279,503 |
| Other Expenses | - | - | - | $211,324 |
| Payroll Taxes | - | - | - | $185,094 |
| Office Expenses | - | - | - | $184,616 |
| Information Technology | - | - | - | $119,690 |
| Travel | - | - | - | $117,462 |
| Pension Plan Contributions | - | - | - | $91,447 |
| Depreciation Depletion | - | - | - | $44,221 |
| Fees for Services Accounting | - | - | - | $39,600 |
| Fees for Services Other | - | - | - | $35,376 |
| Fees for Services Legal | - | - | - | $32,290 |
| Insurance | - | - | - | $12,275 |
| Total Functional Expenses | $0 | $0 | $0 | $9,363,816 |
| Line Item | Amount |
|---|---|
| Total Expenses per Audited Statements | $9,449,762 |
| Expenses per Audited Statements | $9,363,816 |
| Total Expenses per Form 990 | $9,363,816 |
| Expenses Not Reported on Form 990 | $85,946 |
| Expenses Not Reported on Financial Statements | $0 |
| Region | Activity | Services | Offices | Employees | Spending |
|---|---|---|---|---|---|
| Europe | Program Services | Travel Trade Representation | 0 | 2 | $137,473 |
| East Asia and the Pacific | Program Services | Travel Trade Representation | 0 | 1 | $87,266 |
| North America | Program Services | Travel Trade Representation | 0 | 0 | $10,142 |
| Line Item | Amount |
|---|---|
| Professional Fundraising Fees | $0 |
| Liability | Amount |
|---|---|
| Lease Liability | $980,733 |
“Prior to filing, the form 990 is uploaded to the online portal that the board of directors uses to access the organization's reports, data, meeting schedules and agendas. An electronic notice is sent to the board of directors to inform them that the form 990 is available for viewing.”
“All standing committee and full board meetings start with the following 3 agenda items: 1) meeting call to order, 2) public comment, 3) statement of abstentions. All members of each meeting have the opportunity to abstain from any agenda item that presents a conflict of interest to them. Part of the required bi-annual ethics review meeting conducted by the bureau's legal counsel covers conflict of interest, what it is, and when to abstain. Each board and committee member annually signs a required ethics agreement.”
“Ceo compensation is reviewed and adjusted (if appropriate) annually by the board of directors within the parameters of the ceo employment contract. The board considers data provided by industry salary surveys, industry recruiters, and job performance. Cfo compensation is determined in the same manner as all other non-contracted employees, which includes the use of salary surveys, performance evaluations, ceo approval, and board of directors approval.”
“AVAILABLE UPON REQUEST”
“Sonoma county tourism bureau 400 aviation road, ste. 500 santa rosa, ca 95403 employer identification number: 65-1241411 for the year ending june 30, 2024 sonoma county tourism bureau is making the de minimis safe harbor election under reg. Sec. 1.263 (a)-1(f).”
“There has been no change to the oversight or selection process for choosing an independent accountant.”
“The organization is a not-for-profit organization and is exempt from federal and state income taxes under section 501(c)(6) and california franchise tax board code section 23701(d). However, the organization is subject to income taxes on any net income that is derived from a trade or business, regularly carried on, and not in furtherance of the purposes for which it was granted exemption, commonly referred to as unrelated business income. The organization may be subject to taxes on this unrelated business income. The organization determines whether its tax positions are "more-likely-than-not" to be sustained upon examination by the applicable taxing authority based on the technical merits of the positions. The organization has reviewed its tax positions and has concluded no reserve for uncertain tax positions is required. The organizations exempt organization information returns are subject to review through three years after the date of filing for federal and four years after the date of filing for state.”
“Rental expenses shown in revenue on form 990, part viii, line 6b 85,946.”
“Rental expenses shown in revenue on form 990, part viii, line 6b 85,946.”
This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
| Path | # | Value |
|---|---|---|
| IRS990/AccountantCompileOrReviewInd | 0 | 0 |
| IRS990/AccountsPayableAccrExpnssGrp/BOYAmt | 0 | 1096984 |
| IRS990/AccountsPayableAccrExpnssGrp/EOYAmt | 0 | 828762 |
| IRS990/AccountsReceivableGrp/BOYAmt | 0 | 2674579 |
| IRS990/AccountsReceivableGrp/EOYAmt | 0 | 3132305 |
| IRS990/ActivitiesConductedPrtshpInd | 0 | 0 |
| IRS990/ActivityOrMissionDesc | 0 | THE MISSION OF SONOMA COUNTY TOURISM BUREAU IS TO PROMOTE SONOMA COUNTY AS A PREMIER OVERNIGHT DESTINATION WITH UNIQUE AND DIVERSE EXPERIENCES. |
| IRS990/AdvertisingGrp/TotalAmt | 0 | 3713266 |
| IRS990/AnnualDisclosureCoveredPrsnInd | 0 | 1 |
| IRS990/AuditCommitteeInd | 0 | 1 |
| IRS990/BackupWthldComplianceInd | 0 | 1 |
| IRS990/BooksInCareOfDetail/BusinessName/BusinessNameLine1Txt | 0 | CLAUDIA VECCHIO |
| IRS990/BooksInCareOfDetail/PhoneNum | 0 | 7075225800 |
| IRS990/BooksInCareOfDetail/USAddress/AddressLine1Txt | 0 | 400 AVIATION BLVD STE 500 |
| IRS990/BooksInCareOfDetail/USAddress/CityNm | 0 | SANTA ROSA |
| IRS990/BooksInCareOfDetail/USAddress/StateAbbreviationCd | 0 | CA |
| IRS990/BooksInCareOfDetail/USAddress/ZIPCd | 0 | 95403 |
| IRS990/BusinessRlnWith35CtrlEntInd | 0 | 0 |
| IRS990/BusinessRlnWithFamMemInd | 0 | 0 |
| IRS990/BusinessRlnWithOrgMemInd | 0 | 0 |
| IRS990/CashNonInterestBearingGrp/BOYAmt | 0 | 503543 |
| IRS990/CashNonInterestBearingGrp/EOYAmt | 0 | 691475 |
| IRS990/ChangeToOrgDocumentsInd | 0 | 0 |
| IRS990/CntrctRcvdGreaterThan100KCnt | 0 | 1 |
| IRS990/CollectionsOfArtInd | 0 | 0 |
| IRS990/CompCurrentOfcrDirectorsGrp/TotalAmt | 0 | 1010430 |
| IRS990/CompensationFromOtherSrcsInd | 0 | 0 |
| IRS990/CompensationProcessCEOInd | 0 | 1 |
| IRS990/CompensationProcessOtherInd | 0 | 1 |
| IRS990/ConferencesMeetingsGrp/TotalAmt | 0 | 279503 |
| IRS990/ConflictOfInterestPolicyInd | 0 | 1 |
| IRS990/ConservationEasementsInd | 0 | 0 |
| IRS990/ConsolidatedAuditFinclStmtInd | 0 | 0 |
| IRS990/ContractorCompensationGrp/CompensationAmt | 0 | 108728 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt | 0 | 8725 COLUMBINE ROAD |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/CityNm | 0 | EDEN PRAIRIE |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/StateAbbreviationCd | 0 | MN |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/ZIPCd | 0 | 55344 |
| IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt | 0 | STONE HARBOR |
| IRS990/ContractorCompensationGrp/ServicesDesc | 0 | BUSINESS DEVELOPMENT CONTRACTOR |
| IRS990/CreditCounselingInd | 0 | 0 |
| IRS990/CYBenefitsPaidToMembersAmt | 0 | 0 |
| IRS990/CYContributionsGrantsAmt | 0 | 9226473 |
| IRS990/CYGrantsAndSimilarPaidAmt | 0 | 0 |
| IRS990/CYInvestmentIncomeAmt | 0 | 16304 |
| IRS990/CYOtherExpensesAmt | 0 | 6190393 |
| IRS990/CYOtherRevenueAmt | 0 | 66413 |
| IRS990/CYProgramServiceRevenueAmt | 0 | 1535 |
| IRS990/CYRevenuesLessExpensesAmt | 0 | -53091 |
| IRS990/CYSalariesCompEmpBnftPaidAmt | 0 | 3173423 |
| IRS990/CYTotalExpensesAmt | 0 | 9363816 |
| IRS990/CYTotalFundraisingExpenseAmt | 0 | 0 |
| IRS990/CYTotalProfFndrsngExpnsAmt | 0 | 0 |
| IRS990/CYTotalRevenueAmt | 0 | 9310725 |
| IRS990/DecisionsSubjectToApprovaInd | 0 | 0 |
| IRS990/DeductibleArtContributionInd | 0 | 0 |
| IRS990/DeductibleNonCashContriInd | 0 | 0 |
| IRS990/DelegationOfMgmtDutiesInd | 0 | 0 |
| IRS990/DepreciationDepletionGrp/TotalAmt | 0 | 44221 |
| IRS990/Desc | 0 | THE SONOMA COUNTY TOURISM BUREAU WORKS TO DRIVE OVERNIGHT VISITATION TO THE AREA RESULTING IN INCREASED ECONOMIC IMPACT FOR SONOMA COUNTY. THIS IS ACCOMPLISHED THROUGH A VARIETY OF SALES AND MARKETING PROGRAMS DESIGNED TO COMPEL BOTH LEISURE AND BUSINESS TRAVEL FROM WITHIN CALIFORNIA, ACROSS THE COUNTRY, AND IN KEY MARKETS AROUND THE WORLD. SONOMA COUNTY TOURISM BUREAU ALSO WORKS ACROSS THE COUNTY TO ENSURE THE ORGANIZATION MEETS THE NEEDS OF ITS LOCAL RESIDENTS, KEY STAKEHOLDERS, AND OTHER IMPORTANT CONSTITUENTS. |
| IRS990/DescribedInSection501c3Ind | 0 | 0 |
| IRS990/DisregardedEntityInd | 0 | 0 |
| IRS990/DocumentRetentionPolicyInd | 0 | 1 |
| IRS990/DoingBusinessAsName/BusinessNameLine1Txt | 0 | SONOMA COUNTY TOURISM |
| IRS990/DonorAdvisedFundInd | 0 | 0 |
| IRS990/DonorRstrOrQuasiEndowmentsInd | 0 | 0 |
| IRS990/ElectionOfBoardMembersInd | 0 | 0 |
| IRS990/EmployeeCnt | 0 | 27 |
| IRS990/EmploymentTaxReturnsFiledInd | 0 | 1 |
| IRS990/ExpenseAmt | 0 | 7546331 |
| IRS990/FamilyOrBusinessRlnInd | 0 | 0 |
| IRS990/FederalGrantAuditRequiredInd | 0 | 0 |
| IRS990/FeesForServicesAccountingGrp/TotalAmt | 0 | 39600 |
| IRS990/FeesForServicesLegalGrp/TotalAmt | 0 | 32290 |
| IRS990/FeesForServicesOtherGrp/TotalAmt | 0 | 35376 |
| IRS990/ForeignActivitiesInd | 0 | 1 |
| IRS990/ForeignFinancialAccountInd | 0 | 0 |
| IRS990/ForeignOfficeInd | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 0 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 1 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 2 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 3 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 4 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 5 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 6 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 7 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 8 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 9 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 10 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 11 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 12 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 13 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 14 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 15 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 16 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 17 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 18 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 19 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 20 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 21 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 22 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 4 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 5 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 6 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 7 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 8 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 9 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 10 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 11 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 12 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 13 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 14 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 15 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 16 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 17 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 4 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 5 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 6 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 7 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 8 | X |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 13 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 14 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 15 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 16 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 17 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 18 | 7021 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 19 | 8029 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 20 | 19140 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 21 | 10767 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 22 | 11313 |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 0 | JOE BARTOLOMEI |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 1 | MICHAEL TRILLO EXITED 624 |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 2 | MARGARET GRAHAME |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 3 | TONY PACE |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 4 | SCOTT ALONSO |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 5 | MONICA HUBERT |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 6 | KIRSTYNE LANGE |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 7 | BRANDON MRKVICKA |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 8 | TIM ZAHNER |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 9 | EDWARD ROE |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 10 | KIRK LOK |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 11 | BERT RANGEL |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 12 | BRIAN MARCHI |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 13 | CRISTA LUEDTKE |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 14 | CAROLINE SHAW |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 15 | KEO HORNBOSTEL |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 16 | THERA BUTTARO |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 17 | JENNIFER BUFFO |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 18 | LORI ANGSTADT |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 19 | KELLY BASS SEIBEL |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 20 | JONATHAN WESTOM |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 21 | TODD O'LEARY EXITED 324 |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 22 | CLAUDIA VECCHIO |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 13 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 14 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 15 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 16 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 17 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 18 | 130881 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 19 | 169534 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 20 | 189812 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 21 | 213119 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 22 | 297271 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 13 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 14 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 15 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 16 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 17 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 18 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 19 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 20 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 21 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 22 | 0 |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 0 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 1 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 2 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 3 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 4 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 5 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 6 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 7 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 8 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 9 | CHAIR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 10 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 11 | SECRETARY |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 12 | VICE CHAIR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 13 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 14 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 15 | TREASURER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 16 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 17 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 18 | VP FINANCE & OPERATIONS |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 19 | VP COMMUNITY ENGAGEMENT |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 20 | VP BUSINESS DEVELOPMENT |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 21 | VP MARKETING & COMMUNICATIONS |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 22 | PRESIDENT/CEO |
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| IRS990/FormationYr | 0 | 2005 |
| IRS990/FormerOfcrEmployeesListedInd | 0 | 0 |
| IRS990/FSAuditedBasisGrp/SeparateBasisFinclStmtInd | 0 | X |
| IRS990/FSAuditedInd | 0 | 1 |
| IRS990/FundraisingActivitiesInd | 0 | 0 |
| IRS990/GamingActivitiesInd | 0 | 0 |
| IRS990/GoverningBodyVotingMembersCnt | 0 | 17 |
| IRS990/GovernmentGrantsAmt | 0 | 9226473 |
| IRS990/GrantsToIndividualsInd | 0 | 0 |
| IRS990/GrantsToOrganizationsInd | 0 | 0 |
| IRS990/GrantToRelatedPersonInd | 0 | 0 |
| IRS990/GrossReceiptsAmt | 0 | 9396671 |
| IRS990/GrossRentsGrp/RealAmt | 0 | 152359 |
| IRS990/GroupReturnForAffiliatesInd | 0 | 0 |
| IRS990/IncludeFIN48FootnoteInd | 0 | 1 |
| IRS990/IndependentAuditFinclStmtInd | 0 | 1 |
| IRS990/IndependentVotingMemberCnt | 0 | 17 |
| IRS990/IndivRcvdGreaterThan100KCnt | 0 | 5 |
| IRS990/IndoorTanningServicesInd | 0 | 0 |
| IRS990/InfoInScheduleOPartIXInd | 0 | X |
| IRS990/InfoInScheduleOPartVIInd | 0 | X |
| IRS990/InfoInScheduleOPartXIIInd | 0 | X |
| IRS990/InformationTechnologyGrp/TotalAmt | 0 | 119690 |
| IRS990/InsuranceGrp/TotalAmt | 0 | 12275 |
| IRS990/InventoriesForSaleOrUseGrp/BOYAmt | 0 | 25936 |
| IRS990/InventoriesForSaleOrUseGrp/EOYAmt | 0 | 25394 |
| IRS990/InvestmentIncomeGrp/ExclusionAmt | 0 | 16304 |
| IRS990/InvestmentIncomeGrp/TotalRevenueColumnAmt | 0 | 16304 |
| IRS990/InvestmentInJointVentureInd | 0 | 0 |
| IRS990/IRPDocumentCnt | 0 | 6 |
| IRS990/IRPDocumentW2GCnt | 0 | 0 |
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| IRS990/LandBldgEquipBasisNetGrp/BOYAmt | 0 | 268107 |
| IRS990/LandBldgEquipBasisNetGrp/EOYAmt | 0 | 257958 |
| IRS990/LandBldgEquipCostOrOtherBssAmt | 0 | 698110 |
| IRS990/LegalDomicileStateCd | 0 | CA |
| IRS990/LessRentalExpensesGrp/RealAmt | 0 | 85946 |
| IRS990/LoanOutstandingInd | 0 | 0 |
| IRS990/LocalChaptersInd | 0 | 0 |
| IRS990/MaterialDiversionOrMisuseInd | 0 | 0 |
| IRS990/MembersOrStockholdersInd | 0 | 0 |
| IRS990/MethodOfAccountingAccrualInd | 0 | X |
| IRS990/MinutesOfCommitteesInd | 0 | 1 |
| IRS990/MinutesOfGoverningBodyInd | 0 | 1 |
| IRS990/MissionDesc | 0 | PROMOTE OVERNIGHT STAYS AND ENCOURAGE TOURISM WITHIN SONOMA COUNTY. |
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| IRS990/MoreThan5000KToOrgInd | 0 | 0 |
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| IRS990/NetAssetsOrFundBalancesEOYAmt | 0 | 5248201 |
| IRS990/NetRentalIncomeOrLossGrp/ExclusionAmt | 0 | 66413 |
| IRS990/NetRentalIncomeOrLossGrp/TotalRevenueColumnAmt | 0 | 66413 |
| IRS990/NetUnrelatedBusTxblIncmAmt | 0 | 0 |
| IRS990/NoDonorRestrictionNetAssetsGrp/BOYAmt | 0 | 5301292 |
| IRS990/NoDonorRestrictionNetAssetsGrp/EOYAmt | 0 | 5248201 |
| IRS990/NondeductibleContributionsInd | 0 | 0 |
| IRS990/OccupancyGrp/TotalAmt | 0 | 289653 |
| IRS990/OfficeExpensesGrp/TotalAmt | 0 | 184616 |
| IRS990/OfficerMailingAddressInd | 0 | 0 |
| IRS990/OperateHospitalInd | 0 | 0 |
| IRS990/Organization501cInd | 0 | X |
| IRS990/OrganizationFollowsFASB117Ind | 0 | X |
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| IRS990/OtherAssetsTotalGrp/EOYAmt | 0 | 958263 |
| IRS990/OtherChangesInNetAssetsAmt | 0 | 0 |
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| IRS990/OtherExpensesGrp/Desc | 0 | DESTINATION DEVELOPMENT |
| IRS990/OtherExpensesGrp/Desc | 1 | RESEARCH STUDIES |
| IRS990/OtherExpensesGrp/Desc | 2 | PROF DEV & TRAINING |
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| IRS990/OtherExpensesGrp/TotalAmt | 1 | 484106 |
| IRS990/OtherExpensesGrp/TotalAmt | 2 | 211324 |
| IRS990/OtherLiabilitiesGrp/BOYAmt | 0 | 1262155 |
| IRS990/OtherLiabilitiesGrp/EOYAmt | 0 | 980733 |
| IRS990/OtherSalariesAndWagesGrp/TotalAmt | 0 | 1556520 |
| IRS990/PartialLiquidationInd | 0 | 0 |
| IRS990/PayrollTaxesGrp/TotalAmt | 0 | 185094 |
| IRS990/PensionPlanContributionsGrp/TotalAmt | 0 | 91447 |
| IRS990/PoliticalCampaignActyInd | 0 | 0 |
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| IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt | 0 | 322111 |
| IRS990/PrincipalOfficerNm | 0 | CLAUDIA VECCHIO |
| IRS990/ProfessionalFundraisingInd | 0 | 0 |
| IRS990/ProgramServiceRevenueGrp/BusinessCd | 0 | 611600 |
| IRS990/ProgramServiceRevenueGrp/Desc | 0 | CERTIFIED TOURISM AMBA |
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| IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt | 0 | 1535 |
| IRS990/ProhibitedTaxShelterTransInd | 0 | 0 |
| IRS990/PYBenefitsPaidToMembersAmt | 0 | 0 |
| IRS990/PYContributionsGrantsAmt | 0 | 8872868 |
| IRS990/PYGrantsAndSimilarPaidAmt | 0 | 0 |
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| IRS990/PYOtherExpensesAmt | 0 | 7816577 |
| IRS990/PYOtherRevenueAmt | 0 | 68976 |
| IRS990/PYProgramServiceRevenueAmt | 0 | 1485 |
| IRS990/PYRevenuesLessExpensesAmt | 0 | -1785961 |
| IRS990/PYSalariesCompEmpBnftPaidAmt | 0 | 2927757 |
| IRS990/PYTotalExpensesAmt | 0 | 10744334 |
| IRS990/PYTotalProfFndrsngExpnsAmt | 0 | 0 |
| IRS990/PYTotalRevenueAmt | 0 | 8958373 |
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| IRS990/RelatedEntityInd | 0 | 0 |
| IRS990/RelatedOrganizationCtrlEntInd | 0 | 0 |
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| IRS990/ReportInvestmentsOtherSecInd | 0 | 0 |
| IRS990/ReportLandBuildingEquipmentInd | 0 | 1 |
| IRS990/ReportOtherAssetsInd | 0 | 1 |
| IRS990/ReportOtherLiabilitiesInd | 0 | 1 |
| IRS990/ReportProgramRelatedInvstInd | 0 | 0 |
| IRS990/SavingsAndTempCashInvstGrp/BOYAmt | 0 | 2565395 |
| IRS990/SavingsAndTempCashInvstGrp/EOYAmt | 0 | 1670190 |
| IRS990ScheduleB/ContributorInformationGrp/ContributorBusinessName/BusinessNameLine1 | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorNum | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine1 | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine2 | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/City | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/State | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/ZIPCode | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/TotalContributionsAmt | 0 | RESTRICTED |
| IRS990/ScheduleBRequiredInd | 0 | 1 |
| IRS990ScheduleD/EquipmentGrp/BookValueAmt | 0 | 54429 |
| IRS990ScheduleD/EquipmentGrp/DepreciationAmt | 0 | 238846 |
| IRS990ScheduleD/EquipmentGrp/OtherCostOrOtherBasisAmt | 0 | 293275 |
| IRS990ScheduleD/ExpensesNotReportedAmt | 0 | 85946 |
| IRS990ScheduleD/ExpensesNotRptFinclStmtAmt | 0 | 0 |
| IRS990ScheduleD/ExpensesSubtotalAmt | 0 | 9363816 |
| IRS990ScheduleD/FootnoteTextInd | 0 | X |
| IRS990ScheduleD/LeaseholdImprovementsGrp/BookValueAmt | 0 | 0 |
| IRS990ScheduleD/LeaseholdImprovementsGrp/DepreciationAmt | 0 | 45387 |
| IRS990ScheduleD/LeaseholdImprovementsGrp/OtherCostOrOtherBasisAmt | 0 | 45387 |
| IRS990ScheduleD/OtherAssetsOrgGrp/BookValueAmt | 0 | 932141 |
| IRS990ScheduleD/OtherAssetsOrgGrp/BookValueAmt | 1 | 26122 |
| IRS990ScheduleD/OtherAssetsOrgGrp/Desc | 0 | RIGHT-TO-USE OPERATING LEASE ASSETS |
| IRS990ScheduleD/OtherAssetsOrgGrp/Desc | 1 | DEPOSITS |
| IRS990ScheduleD/OtherExpensesIncludedAmt | 0 | 85946 |
| IRS990ScheduleD/OtherLandBuildingsGrp/BookValueAmt | 0 | 203529 |
| IRS990ScheduleD/OtherLandBuildingsGrp/DepreciationAmt | 0 | 155919 |
| IRS990ScheduleD/OtherLandBuildingsGrp/OtherCostOrOtherBasisAmt | 0 | 359448 |
| IRS990ScheduleD/OtherLiabilitiesOrgGrp/Amt | 0 | 980733 |
| IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc | 0 | LEASE LIABILITY |
| IRS990ScheduleD/OtherRevenueAmt | 0 | 85946 |
| IRS990ScheduleD/RevenueNotReportedAmt | 0 | 85946 |
| IRS990ScheduleD/RevenueNotReportedFinclStmtAmt | 0 | 0 |
| IRS990ScheduleD/RevenueSubtotalAmt | 0 | 9310725 |
| IRS990ScheduleD/SupplementalInformationDetail/ExplanationTxt | 0 | THE ORGANIZATION IS A NOT-FOR-PROFIT ORGANIZATION AND IS EXEMPT FROM FEDERAL AND STATE INCOME TAXES UNDER SECTION 501(C)(6) AND CALIFORNIA FRANCHISE TAX BOARD CODE SECTION 23701(D). HOWEVER, THE ORGANIZATION IS SUBJECT TO INCOME TAXES ON ANY NET INCOME THAT IS DERIVED FROM A TRADE OR BUSINESS, REGULARLY CARRIED ON, AND NOT IN FURTHERANCE OF THE PURPOSES FOR WHICH IT WAS GRANTED EXEMPTION, COMMONLY REFERRED TO AS UNRELATED BUSINESS INCOME. THE ORGANIZATION MAY BE SUBJECT TO TAXES ON THIS UNRELATED BUSINESS INCOME. THE ORGANIZATION DETERMINES WHETHER ITS TAX POSITIONS ARE "MORE-LIKELY-THAN-NOT" TO BE SUSTAINED UPON EXAMINATION BY THE APPLICABLE TAXING AUTHORITY BASED ON THE TECHNICAL MERITS OF THE POSITIONS. THE ORGANIZATION HAS REVIEWED ITS TAX POSITIONS AND HAS CONCLUDED NO RESERVE FOR UNCERTAIN TAX POSITIONS IS REQUIRED. THE ORGANIZATIONS EXEMPT ORGANIZATION INFORMATION RETURNS ARE SUBJECT TO REVIEW THROUGH THREE YEARS AFTER THE DATE OF FILING FOR FEDERAL AND FOUR YEARS AFTER THE DATE OF FILING FOR STATE. |
| IRS990ScheduleD/SupplementalInformationDetail/ExplanationTxt | 1 | RENTAL EXPENSES SHOWN IN REVENUE ON FORM 990, PART VIII, LINE 6B 85,946. |
| IRS990ScheduleD/SupplementalInformationDetail/ExplanationTxt | 2 | RENTAL EXPENSES SHOWN IN REVENUE ON FORM 990, PART VIII, LINE 6B 85,946. |
| IRS990ScheduleD/SupplementalInformationDetail/FormAndLineReferenceDesc | 0 | PART X, LINE 2: |
| IRS990ScheduleD/SupplementalInformationDetail/FormAndLineReferenceDesc | 1 | PART XI, LINE 2D - OTHER ADJUSTMENTS: |
| IRS990ScheduleD/SupplementalInformationDetail/FormAndLineReferenceDesc | 2 | PART XII, LINE 2D - OTHER ADJUSTMENTS: |
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| IRS990ScheduleD/TotalBookValueOtherAssetsAmt | 0 | 958263 |
| IRS990ScheduleD/TotalExpensesPerForm990Amt | 0 | 9363816 |
| IRS990ScheduleD/TotalLiabilityAmt | 0 | 980733 |
| IRS990ScheduleD/TotalRevenuePerForm990Amt | 0 | 9310725 |
| IRS990ScheduleD/TotalRevEtcAuditedFinclStmtAmt | 0 | 9396671 |
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