Civic Intelligence

Mississippi Tourism Association

EIN 64-0769534 • 501(c)6 • Madison, MS

Profile

Mississippi tourism is the voice of the tourism and hospitality industry with the goal of promoting and advocating tourism, educating the public and providing services to members which will result in increased economic vitality and a positive image for the state of mississippi.

PO Box 2745Madison, MS 39130

www.mstourism.com

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

39th percentile

0.08x

Higher debt load relative to assets than 39% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2025

Liabilities / Revenue

32nd percentile

0.06x

Higher debt load relative to revenue than 32% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2025

Net Margin

82nd percentile

19%

Higher net margin than 82% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2025

Top Officer Pay

48th percentile

$131,754

Higher top officer pay than 48% of similar nonprofits.

Top officer pay equals 11.3% of source-year revenue.

501(c)6 • $1M-$5M nonprofits • Source year 2025

Asset Growth

94th percentile

42%

Faster asset growth than 94% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Annualized from 2024 to 2025

Revenue Growth

97th percentile

112%

Faster revenue growth than 97% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Annualized from 2024 to 2025

Balance Sheet
Liabilities / Assets39th percentile

Assets

Up

$809,589

Up $241,367 (+42%) from 2024

Liabilities

Up

$65,284

Up $20,609 (+46%) from 2024

Net Assets

Up

$744,305

Up $220,758 (+42%) from 2024

Operations
Liabilities / Revenue32nd percentileNet Margin82nd percentile

Revenue

Up

$1,170,428

Up $619,080 (+112%) from 2024

Expenses

Up

$949,670

Up $394,837 (+71%) from 2024

Net Income

Up

$220,758

Up $224,243 (+6435%) from 2024

Trend Graphs

Balance Sheet Trend

Asset Growth94th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$1.0M$500K$0Assets 2011: $35,694Liabilities 2011: $794Net Assets 2011: $34,9002011Assets 2012: $73,880Liabilities 2012: $1,005Net Assets 2012: $72,8752012Assets 2013: $344,068Liabilities 2013: $2,202Net Assets 2013: $341,8662013Assets 2014: $412,150Liabilities 2014: $507Net Assets 2014: $411,6432014Assets 2015: $430,751Liabilities 2015: $466Net Assets 2015: $430,2852015Assets 2016: $447,900Liabilities 2016: $525Net Assets 2016: $447,3752016Assets 2017: $463,017Liabilities 2017: $556Net Assets 2017: $462,4612017Assets 2018: $480,573Liabilities 2018: $573Net Assets 2018: $480,0002018Assets 2019: $483,464Liabilities 2019: $2,424Net Assets 2019: $481,0402019Assets 2020: $481,573Liabilities 2020: $428Net Assets 2020: $481,1452020Assets 2021: $510,991Liabilities 2021: $524Net Assets 2021: $510,4672021Assets 2022: $540,915Liabilities 2022: $24,797Net Assets 2022: $516,1182022Assets 2023: $559,617Liabilities 2023: $32,585Net Assets 2023: $527,0322023Assets 2024: $568,222Liabilities 2024: $44,675Net Assets 2024: $523,5472024Assets 2025: $809,589Liabilities 2025: $65,284Net Assets 2025: $744,3052025

Highlighted filing

2025

Assets$809,589
Liabilities$65,284
Net Assets$744,305
Open 2025 Filing

Operations Trend

Revenue Growth97th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$1.5M$1.0M$500K$0-$500KExpenses 2011: $1,172,3632011Expenses 2012: $1,178,4452012Expenses 2013: $1,005,5152013Revenue 2014: $592,597Expenses 2014: $522,820Net Income 2014: $69,7772014Revenue 2015: $450,790Expenses 2015: $432,148Net Income 2015: $18,6422015Revenue 2016: $441,698Expenses 2016: $424,608Net Income 2016: $17,0902016Revenue 2017: $421,177Expenses 2017: $418,758Net Income 2017: $2,4192017Revenue 2018: $448,994Expenses 2018: $431,455Net Income 2018: $17,5392018Revenue 2019: $418,715Expenses 2019: $417,676Net Income 2019: $1,0392019Revenue 2020: $421,056Expenses 2020: $420,951Net Income 2020: $1052020Revenue 2021: $426,293Expenses 2021: $396,971Net Income 2021: $29,3222021Revenue 2022: $449,064Expenses 2022: $443,413Net Income 2022: $5,6512022Revenue 2023: $545,814Expenses 2023: $534,900Net Income 2023: $10,9142023Revenue 2024: $551,348Expenses 2024: $554,833Net Income 2024: -$3,4852024Revenue 2025: $1,170,428Expenses 2025: $949,670Net Income 2025: $220,7582025

Highlighted filing

2025

Revenue$1,170,428
Expenses$949,670
Net Income$220,758
Open 2025 Filing

Filings

Most recent year

2025 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$809,589
Liabilities
$65,284
Net assets
$744,305
Revenue
$1,170,428
Expenses
$949,670
Net income
$220,758
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025Detailed filing. Detailed filing data is available for this year.$0.81$0.07$0.74$1.17$0.95$0.22
2024Detailed filing. Detailed filing data is available for this year.$0.57$0.04$0.52$0.55$0.55$0.00
2023Detailed filing. Detailed filing data is available for this year.$0.56$0.03$0.53$0.55$0.53$0.01
2022Detailed filing. Detailed filing data is available for this year.$0.54$0.02$0.52$0.45$0.44$0.01
2021Detailed filing. Detailed filing data is available for this year.$0.51$0.00$0.51$0.43$0.40$0.03
2020Detailed filing. Detailed filing data is available for this year.$0.48$0.00$0.48$0.42$0.42$0.00
2019Detailed filing. Detailed filing data is available for this year.$0.48$0.00$0.48$0.42$0.42$0.00
2018Detailed filing. Detailed filing data is available for this year.$0.48$0.00$0.48$0.45$0.43$0.02
2017Detailed filing. Detailed filing data is available for this year.$0.46$0.00$0.46$0.42$0.42$0.00
2016Detailed filing. Detailed filing data is available for this year.$0.45$0.00$0.45$0.44$0.42$0.02
2015Summary only. Only limited summary data is available for this year.$0.43$0.00$0.43$0.45$0.43$0.02
2014Detailed filing. Detailed filing data is available for this year.$0.41$0.00$0.41$0.59$0.52$0.07
2013Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.34$0.00$0.34$1.01
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.07$0.00$0.07$1.18
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.04$0.00$0.03$1.17
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jul 1, 2024 to Jun 30, 2025
Signed
Nov 4, 2025
Return Version
2024v5.0
Gross Receipts
$1,170,428
Mission and Program Overview

Mission

Mississippi tourism is the voice of the tourism and hospitality industry with the goal of promoting and advocating tourism, educating the public and providing services to members which will result in increased economic vitality and a positive image for the state of mississippi.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$542,544$694,982▲ $152,438
Cash and Non-Interest-Bearing Accounts$16,838$78,545▲ $61,707
Land, Buildings, and Equipment, Net$3,022$28,576▲ $25,554
Prepaid Expenses and Deferred Charges$5,818$7,486▲ $1,668
Total Assets$568,222$809,589▲ $241,367
Liabilities
Deferred Revenue$42,125$64,250▲ $22,125
Other Liabilities$2,550$1,034▼ $1,516
Total Liabilities$44,675$65,284▲ $20,609
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$523,547$640,060▲ $116,513
Net Assets With Donor Restrictions-$104,245-
Total Net Assets Fund Balance$523,547$744,305▲ $220,758
Total Liabilities and Net Assets / Fund Balance$568,222$809,589▲ $241,367

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$28,576$68,210$96,786
Compensation and Service Providers
Top Officer Pay48th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Danielle MorganExecutive DiFT$120,300$11,454$131,754

Board Members and Trustees

NameTitle
Ricky ThigpenPresident
Laura Beth StricklandPresident El
Annette RandDirector
Gary WorshamDirector
Janet ReihleDirector
Jonathon PettusDirector
Judy YoungDirector
KINCHEN O'KEEFEDirector
Katie BlountDirector
Kim GleasonDirector
Kinney FerrisDirector
Laura CarmichaelDirector
Lisa CookstonDirector
Lynsey GilbertDirector
Marlo DorseyDirector
Nadia ThorntonDirector
Nancy CarpenterDirector
Penny KempDirector
Stephanie CoomerDirector
Vanessa BurseDirector
Christy BurnsPast Preside
Paige HuntSecretary/tr
Kurt AllenVice Preside
Revenue and Support

Revenue Composition

Contributions and Grants
$500,000
Program Service Revenue
$641,185
Investment Income
$27,512
Other Revenue
$1,731
Change in Net Assets
$220,758
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$714,694
Salaries, Compensation, and Employee Benefits$208,559
Grants and Similar Amounts Paid$26,417
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
All Other Expenses---$123,813
Current Officers, Directors, Trustees, and Key Employees---$120,300
Fees for Services Lobbying---$104,041
Conferences and Meetings---$63,286
Other Salaries and Wages---$55,917
Other Expenses---$50,000
Fees for Services Management---$46,495
Travel---$38,998
Fees for Services Accounting---$26,075
Grants to Domestic Orgs---$24,849
Payroll Taxes---$13,622
Other Employee Benefits---$10,019
Office Expenses---$9,924
Pension Plan Contributions---$8,701
Depreciation Depletion---$5,291
Insurance---$2,367
Grants to Domestic Individuals---$1,568
Fees for Services Other---$276
Total Functional Expenses$0$0$0$949,670
International Activity

Grant and Assistance Recipients

RecipientLocationCategoryPurposeAmount
University of Southern MississippiHattiesburg, MS501(c)Endowment$15,000
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
Yes
In-house lobbying only
No
Subject to proxy tax
Yes

Reported Spending and Taxes

Line ItemAmount
Total Nondeductible Lobbying and Political Cost$394,040
Current Year Nondeductible Lobbying and Political Cost$104,041
Political Expenditures$25,000
Total Exempt Function Spending$25,000

Section 527 Organizations

OrganizationLocationAmount
47-3641166Ridgeland, MS$25,000
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Credit Card Payable$775
Payroll Withholdings$259
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Page 6, Part VI, Line 7A

“Mississippi tourism association members elect the governing body.”

Form 990, Page 6, Part VI, Line 11B

“The form 990 will be reviewed by danielle morgan, executive director, before the return is filed with the internal revenue service. A copy of the form 990 will be provided to the board members upon request.”

Form 990, Page 6, Part VI, Line 12C

“All officers and directors are required to review and follow the conflict of interest policy. No officers are elected if there is a conflict of interest.”

Form 990, Page 6, Part VI, Line 15A

“The executive committee reviews the salary of the executive director and makes a recommendation subject to approval of the organization's board.”

Form 990, Page 6, Part VI, Line 15B

“The executive committee reviews the salary of all employees and makes a recommendation subject to approval of the organization's board.”

Form 990, Page 6, Part VI, Line 19

“Documents are available upon request”

Filing and Contact Details

Filer

Filer Name
Mississippi Tourism Association
EIN
64-0769534
Phone
6016051825
Address
PO BOX 2745, MADISON, MS 39130

Signing Officer

Name
Danielle Morgan
Title
Executive Director
Phone
6016051825
Signed
2025-11-04
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Danielle Morgan
Formed
1988
Legal Domicile
Ms
Voting Board Members
23
Independent Board Members
23
Employees
2

Preparer

Firm
The Burgess Group Pa
Address
2506 LAKELAND DR STE 401, FLOWOOD, MS 39232
Preparer
Beth B Burgess CPA Cgma
Phone
6019397116
Supplemental Narrative

Additional Explanations

FORM 990 - ORGANIZATION'S MISSION

“Mississippi tourism is the voice of the tourism and hospitality industry with the goal of promoting and advocating tourism, educating the public and providing services to members which will result in increased economic vitality and a positive image for the state of mississippi.”

Form 990, Part IX, Line 24E

“Online/program training 41,100 0 0 convention expense 26,766 0 0 sec 527 pac contribution 25,000 0 0 board meeting & retreat 10,847 0 0 dues & subscriptions 9,722 0 0 storage 3,939 0 0 bank fees 3,494 0 0 professional development 2,945 0 0 total 123,813 0 0”

Raw XML AppendixShowing 400 of 513 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Form990PartVIISectionAGrp/TitleTxt0PRESIDENT
IRS990/Form990PartVIISectionAGrp/TitleTxt1PRESIDENT EL
IRS990/Form990PartVIISectionAGrp/TitleTxt2VICE PRESIDE
IRS990/Form990PartVIISectionAGrp/TitleTxt3SECRETARY/TR
IRS990/Form990PartVIISectionAGrp/TitleTxt4PAST PRESIDE
IRS990/Form990PartVIISectionAGrp/TitleTxt5DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt6DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt7DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt8DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt9DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt10DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt11DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt12DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt13DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt14DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt15DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt16DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt17DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt18DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt19DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt20DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt21DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt22DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt23EXECUTIVE DI
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IRS990/FundraisingActivitiesInd0false
IRS990/GamingActivitiesInd0false
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IRS990/LocalChaptersInd0false
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IRS990/MembersOrStockholdersInd0false
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IRS990/MinutesOfCommitteesInd0true
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IRS990/MissionDesc0MISSISSIPPI TOURISM IS THE VOICE OF THE TOURISM AND HOSPITALITY INDUSTRY WITH THE GOAL OF PROMOTING AND ADVOCATING TOURISM, EDUCATING THE PUBLIC AND PROVIDING SERVICES TO MEMBERS WHICH WILL RESULT IN INCREASED ECONOMIC VITALITY AND A POSITIVE IMAGE FOR THE STATE OF MISSISSIPPI.
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IRS990/NondeductibleContributionsInd0false
IRS990/OfficeExpensesGrp/TotalAmt09924
IRS990/OfficerMailingAddressInd0false
IRS990/OperateHospitalInd0false
IRS990/Organization501cInd0X
IRS990/OrganizationFollowsFASB117Ind0X
IRS990/OtherEmployeeBenefitsGrp/TotalAmt010019
IRS990/OtherExpensesGrp/Desc0SHORT-TERM RENTAL STUDY
IRS990/OtherExpensesGrp/Desc1BUSINESS PROMOTION
IRS990/OtherExpensesGrp/Desc2WORKFORCE DEVELOPMENT
IRS990/OtherExpensesGrp/Desc3STRATEGIC IMPLEMTATION
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IRS990/OtherExpensesGrp/TotalAmt174508
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IRS990/OtherExpensesGrp/TotalAmt350000
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IRS990/OtherRevenueMiscGrp/Desc0OTHER INCOME
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IRS990/OtherSalariesAndWagesGrp/TotalAmt055917
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IRS990/PayrollTaxesGrp/TotalAmt013622
IRS990/PensionPlanContributionsGrp/TotalAmt08701
IRS990/PoliticalCampaignActyInd0true
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IRS990/PrincipalOfficerNm0DANIELLE MORGAN
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IRS990/ProgramServiceRevenueGrp/Desc1MISSISSIPPI TOUR GUIDE
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IRS990ScheduleC/Section527PoliticalOrgGrp/OrganizationBusinessName/BusinessNameLine1Txt0TOURISM MISSISSIPPI PAC
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IRS990ScheduleC/Section527PoliticalOrgGrp/USAddress/AddressLine1Txt0103 W WASHINGTON ST STE B6
IRS990ScheduleC/Section527PoliticalOrgGrp/USAddress/CityNm0RIDGELAND
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IRS990ScheduleC/SupplementalInformationDetail/ExplanationTxt0A SECTION 527(F)(3) SEPARATE SEGREGATED FUND WAS ESTABLISHED TO ENGAGE IN POLITICAL ACTIVITY. THE ORGANIZATION TRANSFERS FUNDS TO THE SEPARATE FUND TO CONDUCT THE POLITICAL ACTIVITY.
IRS990ScheduleC/SupplementalInformationDetail/FormAndLineReferenceDesc0SCHEDULE C, PART I-A, LINE 1
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IRS990ScheduleD/EquipmentGrp/BookValueAmt028576
IRS990ScheduleD/EquipmentGrp/DepreciationAmt068210
IRS990ScheduleD/EquipmentGrp/OtherCostOrOtherBasisAmt096786
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IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc0CREDIT CARD PAYABLE
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc1PAYROLL WITHHOLDINGS
IRS990ScheduleD/TotalBookValueLandBuildingsAmt028576
IRS990ScheduleD/TotalLiabilityAmt01034
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IRS990ScheduleI/RecipientTable/CashGrantAmt015000
IRS990ScheduleI/RecipientTable/IRCSectionDesc0501(C)
IRS990ScheduleI/RecipientTable/PurposeOfGrantTxt0ENDOWMENT
IRS990ScheduleI/RecipientTable/RecipientBusinessName/BusinessNameLine1Txt0UNIVERSITY OF SOUTHERN MISSISSIPPI
IRS990ScheduleI/RecipientTable/RecipientEIN0646000818
IRS990ScheduleI/RecipientTable/USAddress/AddressLine1Txt0118 COLLEGE DR
IRS990ScheduleI/RecipientTable/USAddress/CityNm0HATTIESBURG
IRS990ScheduleI/RecipientTable/USAddress/StateAbbreviationCd0MS
IRS990ScheduleI/RecipientTable/USAddress/ZIPCd039406
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IRS990/ScheduleORequiredInd0true
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0MISSISSIPPI TOURISM IS THE VOICE OF THE TOURISM AND HOSPITALITY INDUSTRY WITH THE GOAL OF PROMOTING AND ADVOCATING TOURISM, EDUCATING THE PUBLIC AND PROVIDING SERVICES TO MEMBERS WHICH WILL RESULT IN INCREASED ECONOMIC VITALITY AND A POSITIVE IMAGE FOR THE STATE OF MISSISSIPPI.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1MISSISSIPPI TOURISM ASSOCIATION MEMBERS ELECT THE GOVERNING BODY.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2THE FORM 990 WILL BE REVIEWED BY DANIELLE MORGAN, EXECUTIVE DIRECTOR, BEFORE THE RETURN IS FILED WITH THE INTERNAL REVENUE SERVICE. A COPY OF THE FORM 990 WILL BE PROVIDED TO THE BOARD MEMBERS UPON REQUEST.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3ALL OFFICERS AND DIRECTORS ARE REQUIRED TO REVIEW AND FOLLOW THE CONFLICT OF INTEREST POLICY. NO OFFICERS ARE ELECTED IF THERE IS A CONFLICT OF INTEREST.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4THE EXECUTIVE COMMITTEE REVIEWS THE SALARY OF THE EXECUTIVE DIRECTOR AND MAKES A RECOMMENDATION SUBJECT TO APPROVAL OF THE ORGANIZATION'S BOARD.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt5THE EXECUTIVE COMMITTEE REVIEWS THE SALARY OF ALL EMPLOYEES AND MAKES A RECOMMENDATION SUBJECT TO APPROVAL OF THE ORGANIZATION'S BOARD.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt6DOCUMENTS ARE AVAILABLE UPON REQUEST
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt7ONLINE/PROGRAM TRAINING 41,100 0 0 CONVENTION EXPENSE 26,766 0 0 SEC 527 PAC CONTRIBUTION 25,000 0 0 BOARD MEETING & RETREAT 10,847 0 0 DUES & SUBSCRIPTIONS 9,722 0 0 STORAGE 3,939 0 0 BANK FEES 3,494 0 0 PROFESSIONAL DEVELOPMENT 2,945 0 0 TOTAL 123,813 0 0
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990 - ORGANIZATION'S MISSION
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PAGE 6, PART VI, LINE 7A
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PAGE 6, PART VI, LINE 11B

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