Civic Intelligence

Decatur Morgan County Tourism Inc

EIN 63-1003684 • 501(c)6 • Decatur, AL

View Organization Page

Profile

The bureau's primary purpose is to promote tourism in the city of decatur as well as in morgan county, alabama.

350 Market St NEDecatur, AL 35601

www.decaturcvb.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

15th percentile

0.00x

Higher debt load relative to assets than 15% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2024

Liabilities / Revenue

16th percentile

0.00x

Higher debt load relative to revenue than 16% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2024

Net Margin

68th percentile

11%

Higher net margin than 68% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2024

Top Officer Pay

35th percentile

$78,598

Higher top officer pay than 35% of similar nonprofits.

Top officer pay equals 5.0% of source-year revenue.

501(c)6 • $1M-$5M nonprofits • Source year 2024

Asset Growth

59th percentile

8.1%

Faster asset growth than 59% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Revenue Growth

13th percentile

-12%

Faster revenue growth than 13% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets15th percentile

Assets

Up

$2,264,009

Up $170,442 (+8.1%) from 2023

Liabilities

Up

$4,384

Up $1,069 (+32%) from 2023

Net Assets

Up

$2,259,625

Up $169,373 (+8.1%) from 2023

Operations
Liabilities / Revenue16th percentileNet Margin68th percentile

Revenue

Down

$1,575,004

Down $210,883 (-12%) from 2023

Expenses

Up

$1,405,631

Up $162,259 (+13%) from 2023

Net Income

Down

$169,373

Down $373,142 (-69%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth59th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$3.0M$2.0M$1.0M$0Assets 2011: $599,636Liabilities 2011: $5,789Net Assets 2011: $593,8472011Assets 2012: $563,141Liabilities 2012: $1,685Net Assets 2012: $561,4562012Assets 2013: $540,282Liabilities 2013: $1,972Net Assets 2013: $538,3102013Assets 2014: $540,099Liabilities 2014: $2,050Net Assets 2014: $538,0492014Assets 2015: $533,634Liabilities 2015: $2,818Net Assets 2015: $530,8162015Assets 2016: $529,641Liabilities 2016: $2,465Net Assets 2016: $527,1762016Assets 2017: $675,794Liabilities 2017: $3,385Net Assets 2017: $672,4092017Assets 2018: $753,858Liabilities 2018: $3,068Net Assets 2018: $750,7902018Assets 2019: $928,038Liabilities 2019: $2,967Net Assets 2019: $925,0712019Assets 2020: $1,012,522Liabilities 2020: $3,532Net Assets 2020: $1,008,9902020Assets 2021: $1,202,648Liabilities 2021: $76,476Net Assets 2021: $1,126,1722021Assets 2022: $2,029,873Liabilities 2022: $482,136Net Assets 2022: $1,547,7372022Assets 2023: $2,093,567Liabilities 2023: $3,315Net Assets 2023: $2,090,2522023Assets 2024: $2,264,009Liabilities 2024: $4,384Net Assets 2024: $2,259,6252024

Highlighted filing

2024

Assets$2,264,009
Liabilities$4,384
Net Assets$2,259,625
Open 2024 Filing

Operations Trend

Revenue Growth13th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$2.0M$1.5M$1.0M$500K$0-$500KRevenue 2011: $827,583Expenses 2011: $901,070Net Income 2011: -$73,4872011Expenses 2012: $817,1612012Expenses 2013: $781,3532013Revenue 2014: $642,792Expenses 2014: $643,053Net Income 2014: -$2612014Revenue 2015: $627,471Expenses 2015: $634,704Net Income 2015: -$7,2332015Revenue 2016: $710,586Expenses 2016: $714,226Net Income 2016: -$3,6402016Revenue 2017: $814,863Expenses 2017: $667,986Net Income 2017: $146,8772017Revenue 2018: $842,061Expenses 2018: $763,680Net Income 2018: $78,3812018Revenue 2019: $1,085,596Expenses 2019: $911,315Net Income 2019: $174,2812019Revenue 2020: $932,755Expenses 2020: $848,836Net Income 2020: $83,9192020Revenue 2021: $1,081,370Expenses 2021: $964,188Net Income 2021: $117,1822021Revenue 2022: $1,455,765Expenses 2022: $1,034,200Net Income 2022: $421,5652022Revenue 2023: $1,785,887Expenses 2023: $1,243,372Net Income 2023: $542,5152023Revenue 2024: $1,575,004Expenses 2024: $1,405,631Net Income 2024: $169,3732024

Highlighted filing

2024

Revenue$1,575,004
Expenses$1,405,631
Net Income$169,373
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$2,264,009
Liabilities
$4,384
Net assets
$2,259,625
Revenue
$1,575,004
Expenses
$1,405,631
Net income
$169,373
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$2.26$0.00$2.26$1.58$1.41$0.17
2023Detailed filing. Detailed filing data is available for this year.$2.09$0.00$2.09$1.79$1.24$0.54
2022Detailed filing. Detailed filing data is available for this year.$2.03$0.48$1.55$1.46$1.03$0.42
2021Detailed filing. Detailed filing data is available for this year.$1.20$0.08$1.13$1.08$0.96$0.12
2020Detailed filing. Detailed filing data is available for this year.$1.01$0.00$1.01$0.93$0.85$0.08
2019Detailed filing. Detailed filing data is available for this year.$0.93$0.00$0.93$1.09$0.91$0.17
2018Detailed filing. Detailed filing data is available for this year.$0.75$0.00$0.75$0.84$0.76$0.08
2017Detailed filing. Detailed filing data is available for this year.$0.68$0.00$0.67$0.81$0.67$0.15
2016Detailed filing. Detailed filing data is available for this year.$0.53$0.00$0.53$0.71$0.71$0.00
2015Detailed filing. Detailed filing data is available for this year.$0.53$0.00$0.53$0.63$0.63$0.01
2014Detailed filing. Detailed filing data is available for this year.$0.54$0.00$0.54$0.64$0.64$0.00
2013Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.54$0.00$0.54$0.78
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.56$0.00$0.56$0.82
2011Summary only. Only limited summary data is available for this year.$0.60$0.01$0.59$0.83$0.90$0.07
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Oct 1, 2023 to Sep 30, 2024
Signed
Jun 19, 2025
Return Version
2023v6.0
Gross Receipts
$1,575,004
Mission and Program Overview

Mission

The bureau's primary purpose is to promote tourism in the city of decatur as well as in morgan county, alabama.

Balance Sheet Detail
LineBeginningEndChange
Assets
Land, Buildings, and Equipment, Net$1,509,450$1,561,218▲ $51,768
Cash and Non-Interest-Bearing Accounts$576,134$670,198▲ $94,064
Intangible Assets-$18,209-
Inventories for Sale or Use$7,983$14,384▲ $6,401
Total Assets$2,093,567$2,264,009▲ $170,442
Liabilities
Other Liabilities$3,315$4,384▲ $1,069
Total Liabilities$3,315$4,384▲ $1,069
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$2,090,252$2,259,625▲ $169,373
Total Net Assets Fund Balance$2,090,252$2,259,625▲ $169,373
Total Liabilities and Net Assets / Fund Balance$2,093,567$2,264,009▲ $170,442

Asset Categories

AssetBook ValueDepreciationBasis
Other Land Buildings$1,391,987$192,415$1,584,402
Equipment-$94,378$94,378
Buildings$89,431$346$89,777
Land$79,800-$79,800
Compensation and Service Providers
Top Officer Pay35th percentile

Employees

NameTitleFull / Part TimeBaseTotal
Danielle GibsonPresident/ceFT$78,598$78,598

Board Members and Trustees

NameTitle
Sheila DavisChairperson
Bryan ChapmanPast Chairpe
Aaron BellVice Chairpe
Aaron LangBoard Member
Christy RichardsonBoard Member
Forrest KeithBoard Member
Linda SchooBoard Member
Norman RobyBoard Member
Peggy Allen TowersBoard Member
Teresa TaylorBoard Member
Ronnie DukesSecretary
Wade WeaverTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$1,542,789
Program Service Revenue
$0
Investment Income
$14,363
Other Revenue
$17,852
Change in Net Assets
$169,373
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$887,394
Salaries, Compensation, and Employee Benefits$518,237
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$287,477$69,728-$357,205
Advertising$178,498--$178,498
All Other Expenses$98,952$2,208-$101,160
Current Officers, Directors, Trustees, and Key Employees$78,598--$78,598
Depreciation Depletion$64,346$2,302-$66,648
Other Expenses$43,959--$43,959
Office Expenses$36,458$1,109-$37,567
Payroll Taxes$28,727$4,293-$33,020
Conferences and Meetings$29,438--$29,438
Other Employee Benefits$25,475$3,807-$29,282
Pension Plan Contributions$17,515$2,617-$20,132
Insurance$15,091$629-$15,720
Fees for Services Accounting-$4,000-$4,000
Total Functional Expenses$1,314,938$90,693$0$1,405,631
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Payroll Withholdings$4,384
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Page 6, Part VI, Line 11B

“No review was or will be conducted.”

Form 990, Page 6, Part VI, Line 19

“No documents available to the public”

Filing and Contact Details

Filer

Filer Name
Decatur Morgan County Tourism Inc
EIN
63-1003684
Phone
2563502028
Address
350 MARKET ST NE, DECATUR, AL 35601

Signing Officer

Name
Danielle Gibson
Title
President/CEO
Phone
2563502028
Signed
2025-06-19
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Danielle Gibson
Voting Board Members
12
Independent Board Members
12
Employees
9

Preparer

Firm
Byrd Smalley & Adams Pc
Address
PO BOX 2179, DECATUR, AL 35602-2179
Preparer
John R Adams CPA
Phone
2563531611
Supplemental Narrative

Additional Explanations

Form 990, Page 2, Part III, Line 4D

“SEE ABOVE SEE ABOVE”

Form 990, Part XI, Line 9

“Book / tax depreciation difference 9,104”

Raw XML Appendix372 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/OtherEmployeeBenefitsGrp/ManagementAndGeneralAmt03807
IRS990/OtherEmployeeBenefitsGrp/ProgramServicesAmt025475
IRS990/OtherEmployeeBenefitsGrp/TotalAmt029282
IRS990/OtherExpensesGrp/Desc0SPECIAL EVENTS
IRS990/OtherExpensesGrp/Desc1AL GRANTS -APPROPRIATIONS
IRS990/OtherExpensesGrp/Desc2DIRECT SALES
IRS990/OtherExpensesGrp/Desc3SEMINARS AND SERVICES
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IRS990/OtherExpensesGrp/ProgramServicesAmt183000
IRS990/OtherExpensesGrp/ProgramServicesAmt254983
IRS990/OtherExpensesGrp/ProgramServicesAmt343959
IRS990/OtherExpensesGrp/TotalAmt0272421
IRS990/OtherExpensesGrp/TotalAmt183000
IRS990/OtherExpensesGrp/TotalAmt254983
IRS990/OtherExpensesGrp/TotalAmt343959
IRS990/OtherLiabilitiesGrp/BOYAmt03315
IRS990/OtherLiabilitiesGrp/EOYAmt04384
IRS990/OtherRevenueMiscGrp/Desc0RENTAL INCOME
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IRS990/OtherRevenueMiscGrp/TotalRevenueColumnAmt017852
IRS990/OtherRevenueTotalAmt017852
IRS990/OtherSalariesAndWagesGrp/ManagementAndGeneralAmt069728
IRS990/OtherSalariesAndWagesGrp/ProgramServicesAmt0287477
IRS990/OtherSalariesAndWagesGrp/TotalAmt0357205
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IRS990/PayrollTaxesGrp/ManagementAndGeneralAmt04293
IRS990/PayrollTaxesGrp/ProgramServicesAmt028727
IRS990/PayrollTaxesGrp/TotalAmt033020
IRS990/PensionPlanContributionsGrp/ManagementAndGeneralAmt02617
IRS990/PensionPlanContributionsGrp/ProgramServicesAmt017515
IRS990/PensionPlanContributionsGrp/TotalAmt020132
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IRS990/PrincipalOfficerNm0DANIELLE GIBSON
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IRS990/ProgSrvcAccomActy3Grp/Desc0SEE ABOVE
IRS990/ProgSrvcAccomActyOtherGrp/Desc0SEE ABOVE SEE ABOVE
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IRS990/ProhibitedTaxShelterTransInd0false
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IRS990/PYInvestmentIncomeAmt0185019
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IRS990/ReportLandBuildingEquipmentInd0true
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IRS990/ReportOtherLiabilitiesInd0true
IRS990/ReportProgramRelatedInvstInd0false
IRS990/ScheduleBRequiredInd0false
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IRS990ScheduleD/BuildingsGrp/DepreciationAmt0346
IRS990ScheduleD/BuildingsGrp/OtherCostOrOtherBasisAmt089777
IRS990ScheduleD/EquipmentGrp/DepreciationAmt094378
IRS990ScheduleD/EquipmentGrp/OtherCostOrOtherBasisAmt094378
IRS990ScheduleD/LandGrp/BookValueAmt079800
IRS990ScheduleD/LandGrp/OtherCostOrOtherBasisAmt079800
IRS990ScheduleD/OtherLandBuildingsGrp/BookValueAmt01391987
IRS990ScheduleD/OtherLandBuildingsGrp/DepreciationAmt0192415
IRS990ScheduleD/OtherLandBuildingsGrp/OtherCostOrOtherBasisAmt01584402
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Amt04384
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc0PAYROLL WITHHOLDINGS
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IRS990ScheduleD/TotalLiabilityAmt04384
IRS990/ScheduleJRequiredInd0false
IRS990/ScheduleORequiredInd0false
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0SEE ABOVE SEE ABOVE
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1NO REVIEW WAS OR WILL BE CONDUCTED.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2NO DOCUMENTS AVAILABLE TO THE PUBLIC
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3BOOK / TAX DEPRECIATION DIFFERENCE 9,104
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990, PAGE 2, PART III, LINE 4D
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PAGE 6, PART VI, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PAGE 6, PART VI, LINE 19
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990, PART XI, LINE 9
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IRS990/SignificantNewProgramSrvcInd0false
IRS990/SubjectToExcsTaxNetInvstIncInd0false
IRS990/SubjectToProxyTaxInd0false
IRS990/SubjToTaxRmnrtnExPrchtPymtInd0false
IRS990/TaxablePartyNotificationInd0false
IRS990/TaxExemptBondsInd0false
IRS990/TerminateOperationsInd0false
IRS990/TotalAssetsBOYAmt02093567
IRS990/TotalAssetsEOYAmt02264009
IRS990/TotalAssetsGrp/BOYAmt02093567
IRS990/TotalAssetsGrp/EOYAmt02264009
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IRS990/TotalContributionsAmt01542789
IRS990/TotalEmployeeCnt09
IRS990/TotalFunctionalExpensesGrp/FundraisingAmt00
IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt090693
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt01314938
IRS990/TotalFunctionalExpensesGrp/TotalAmt01405631
IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesBOYAmt03315
IRS990/TotalLiabilitiesEOYAmt04384
IRS990/TotalLiabilitiesGrp/BOYAmt03315
IRS990/TotalLiabilitiesGrp/EOYAmt04384
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt02090252
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt02259625
IRS990/TotalOtherProgSrvcExpenseAmt01227236
IRS990/TotalProgramServiceExpensesAmt01314938
IRS990/TotalReportableCompFromOrgAmt078598
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt032215
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt01575004
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt02093567
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt02264009
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd0false
IRS990/USAddress/AddressLine1Txt0PO BOX 2349
IRS990/USAddress/CityNm0DECATUR
IRS990/USAddress/StateAbbreviationCd0AL
IRS990/USAddress/ZIPCd035602
IRS990/VotingMembersGoverningBodyCnt012
IRS990/VotingMembersIndependentCnt012
IRS990/WebsiteAddressTxt0WWW.VISITDECATURAL.ORG
IRS990/WhistleblowerPolicyInd0false
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0DANIELLE GIBSON
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0PRESIDENT/CEO
ReturnHeader/BusinessOfficerGrp/PhoneNum02563502028
ReturnHeader/BusinessOfficerGrp/SignatureDt02025-06-19
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0DECATUR MORGAN COUNTY TOURISM INC
ReturnHeader/Filer/BusinessNameControlTxt0DECA
ReturnHeader/Filer/EIN0631003684
ReturnHeader/Filer/PhoneNum02563502028
ReturnHeader/Filer/USAddress/AddressLine1Txt0350 MARKET ST NE
ReturnHeader/Filer/USAddress/CityNm0DECATUR
ReturnHeader/Filer/USAddress/StateAbbreviationCd0AL
ReturnHeader/Filer/USAddress/ZIPCd035601
ReturnHeader/IRSResponsiblePrtyInfoCurrInd0false
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0631019234
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0BYRD SMALLEY & ADAMS PC
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt0PO BOX 2179
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0DECATUR
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0AL
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd0356022179
ReturnHeader/PreparerPersonGrp/PhoneNum02563531611
ReturnHeader/PreparerPersonGrp/PreparationDt02025-06-19
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0JOHN R ADAMS CPA
ReturnHeader/ReturnTs02025-07-14T16:16:00-04:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02023-10-01
ReturnHeader/TaxPeriodEndDt02024-09-30
ReturnHeader/TaxYr02023

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