Civic Intelligence

Better Business Bureau of North Al

EIN 63-0499472 • 501(c)6 • Huntsville, AL

Profile

To settle disputes between consumers and businesses, promote goodwill to members and supporting businesses, and advance marketplace trust.

Post Office Box 1043Huntsville, AL 35804

www.bbb.org/NORTHERN-ALABAMA

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

56th percentile

0.19x

Higher debt load relative to assets than 56% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2024

Liabilities / Revenue

43rd percentile

0.12x

Higher debt load relative to revenue than 43% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2024

Net Margin

51st percentile

4.8%

Higher net margin than 51% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2024

Top Officer Pay

35th percentile

$75,661

Higher top officer pay than 35% of similar nonprofits.

Top officer pay equals 5.7% of source-year revenue.

501(c)6 • $1M-$5M nonprofits • Source year 2024

Asset Growth

55th percentile

7.1%

Faster asset growth than 55% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Revenue Growth

39th percentile

2.1%

Faster revenue growth than 39% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets56th percentile

Assets

Up

$839,206

Up $55,472 (+7.1%) from 2023

Liabilities

Down

$158,101

Down $7,894 (-4.8%) from 2023

Net Assets

Up

$681,105

Up $63,366 (+10%) from 2023

Operations
Liabilities / Revenue43rd percentileNet Margin51st percentile

Revenue

Up

$1,322,008

Up $27,312 (+2.1%) from 2023

Expenses

Down

$1,258,642

Down $70,889 (-5.3%) from 2023

Net Income

Up

$63,366

Up $98,201 (+282%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth55th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$1.0M$500K$0Assets 2011: $186,380Liabilities 2011: $10,752Net Assets 2011: $175,6282011Assets 2012: $186,854Liabilities 2012: $7,677Net Assets 2012: $179,1772012Assets 2013: $204,041Liabilities 2013: $8,206Net Assets 2013: $195,8352013Assets 2014: $231,468Liabilities 2014: $12,309Net Assets 2014: $219,1592014Assets 2015: $292,717Liabilities 2015: $40,457Net Assets 2015: $252,2602015Assets 2016: $297,361Liabilities 2016: $39,065Net Assets 2016: $258,2962016Assets 2017: $254,368Liabilities 2017: $46,888Net Assets 2017: $207,4802017Assets 2018: $358,396Liabilities 2018: $32,586Net Assets 2018: $325,8102018Assets 2019: $474,622Liabilities 2019: $120,794Net Assets 2019: $353,8282019Assets 2020: $584,936Liabilities 2020: $171,699Net Assets 2020: $413,2372020Assets 2021: $737,459Liabilities 2021: $137,425Net Assets 2021: $600,0342021Assets 2022: $892,559Liabilities 2022: $239,414Net Assets 2022: $653,1452022Assets 2023: $783,734Liabilities 2023: $165,995Net Assets 2023: $617,7392023Assets 2024: $839,206Liabilities 2024: $158,101Net Assets 2024: $681,1052024

Highlighted filing

2024

Assets$839,206
Liabilities$158,101
Net Assets$681,105
Open 2024 Filing

Operations Trend

Revenue Growth39th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$1.5M$1.0M$500K$0-$500KRevenue 2011: $841,495Expenses 2011: $830,215Net Income 2011: $11,2802011Revenue 2012: $849,526Expenses 2012: $845,977Net Income 2012: $3,5492012Revenue 2013: $912,862Expenses 2013: $896,204Net Income 2013: $16,6582013Revenue 2014: $904,350Expenses 2014: $881,026Net Income 2014: $23,3242014Revenue 2015: $925,079Expenses 2015: $920,386Net Income 2015: $4,6932015Revenue 2016: $1,013,793Expenses 2016: $995,273Net Income 2016: $18,5202016Revenue 2017: $1,054,715Expenses 2017: $1,088,751Net Income 2017: -$34,0362017Revenue 2018: $1,328,281Expenses 2018: $1,209,951Net Income 2018: $118,3302018Revenue 2019: $1,349,938Expenses 2019: $1,279,466Net Income 2019: $70,4722019Revenue 2020: $1,317,844Expenses 2020: $1,258,435Net Income 2020: $59,4092020Revenue 2021: $1,414,955Expenses 2021: $1,226,869Net Income 2021: $188,0862021Revenue 2022: $1,328,455Expenses 2022: $1,274,810Net Income 2022: $53,6452022Revenue 2023: $1,294,696Expenses 2023: $1,329,531Net Income 2023: -$34,8352023Revenue 2024: $1,322,008Expenses 2024: $1,258,642Net Income 2024: $63,3662024

Highlighted filing

2024

Revenue$1,322,008
Expenses$1,258,642
Net Income$63,366
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Facts available. Structured filing facts are available, but richer extracted sections are limited.

Open filing
Assets
$839,206
Liabilities
$158,101
Net assets
$681,105
Revenue
$1,322,008
Expenses
$1,258,642
Net income
$63,366
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.84$0.16$0.68$1.32$1.26$0.06
2023Detailed filing. Detailed filing data is available for this year.$0.78$0.17$0.62$1.29$1.33$0.03
2022Detailed filing. Detailed filing data is available for this year.$0.89$0.24$0.65$1.33$1.27$0.05
2021Detailed filing. Detailed filing data is available for this year.$0.74$0.14$0.60$1.41$1.23$0.19
2020Detailed filing. Detailed filing data is available for this year.$0.58$0.17$0.41$1.32$1.26$0.06
2019Detailed filing. Detailed filing data is available for this year.$0.47$0.12$0.35$1.35$1.28$0.07
2018Summary only. Only limited summary data is available for this year.$0.36$0.03$0.33$1.33$1.21$0.12
2017Detailed filing. Detailed filing data is available for this year.$0.25$0.05$0.21$1.05$1.09$0.03
2016Detailed filing. Detailed filing data is available for this year.$0.30$0.04$0.26$1.01$1.00$0.02
2015Detailed filing. Detailed filing data is available for this year.$0.29$0.04$0.25$0.93$0.92$0.00
2014Summary only. Only limited summary data is available for this year.$0.23$0.01$0.22$0.90$0.88$0.02
2013Summary only. Only limited summary data is available for this year.$0.20$0.01$0.20$0.91$0.90$0.02
2012Summary only. Only limited summary data is available for this year.$0.19$0.01$0.18$0.85$0.85$0.00
2011Summary only. Only limited summary data is available for this year.$0.19$0.01$0.18$0.84$0.83$0.01
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
May 12, 2025
Return Version
2024v5.2
Gross Receipts
$1,322,008
Mission and Program Overview

Mission

Promote goodwill to members

Promote goodwill to members, settle disputes between members and businesses and advance market place trust.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$659,271$746,373▲ $87,102
Pledges and Grants Receivable$7,126$25,210▲ $18,084
Land, Buildings, and Equipment, Net$3,478$1,823▼ $1,655
Total Assets$783,734$839,206▲ $55,472
Other Assets Total$113,859$65,800▼ $48,059
Liabilities
Other Liabilities$112,525$64,467▼ $48,058
Accounts Payable and Accrued Expenses$33,066$49,394▲ $16,328
Deferred Revenue$20,404$44,240▲ $23,836
Total Liabilities$165,995$158,101▼ $7,894
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$605,639$667,342▲ $61,703
Net Assets With Donor Restrictions$12,100$13,763▲ $1,663
Total Net Assets Fund Balance$617,739$681,105▲ $63,366
Total Liabilities and Net Assets / Fund Balance$783,734$839,206▲ $55,472

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$1,823$52,063$53,886
Land$0-$0
Other Assets Org$65,800--
Compensation and Service Providers
Top Officer Pay35th percentile

Employees

NameTitleFull / Part TimeBaseTotal
Karen ReevesExecutive DirectorFT$75,661$75,661

Board Members and Trustees

NameTitle
Taylor SimmonsBoard Chair
Sean LeopardChair Elect
Mike PeppleDecatur Cullman Chair
Wayne SiscoImmediate Past Chair
Dee MusselmanShoals Chair
Alex AdamsMember
Brent ParisMember
Cindi WalzMember
Delores BakerMember
Griffin GoodwinMember
Janet TooneMember
Jim KingMember
Jonah MayhallMember
Keith JacksonMember
Kris BrownMember
Lee ReavielMember
Lourdes FeriaMember
Maria MaresMember
Scott GilliesMember
Terri DeanMember
Jonathan DunwoodySecretary
Gena HamiltonTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$1,163,344
Program Service Revenue
$136,035
Investment Income
$22,629
Other Revenue
$0
All Other Contributions
$29,312
Change in Net Assets
$63,366

Noncash Contribution Practices

Property subject to holding requirements
No
Reviewed unusual noncash gifts
Yes
Third parties used for noncash contributions
No

Audited Revenue Reconciliation

Revenue per Audited Statements
$1,322,008
Total Revenue per Audited Statements
$1,322,008
Total Revenue per Form 990
$1,322,008
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$758,760
Other Expenses$499,882
Total Fundraising Expense$82,728
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$570,765$40,464$20,232$631,461
All Other Expenses$301,229$19,979$30,498$351,706
Other Employee Benefits$58,396$5,309$2,654$66,359
Occupancy$44,758$4,069$2,034$50,861
Payroll Taxes$40,543$3,686$1,843$46,072
Other Expenses$20,653$1,879$938$23,470
Fees for Services Accounting$13,786$1,253$627$15,666
Travel$13,416$1,220$610$15,246
Pension Plan Contributions$13,084$1,189$595$14,868
Depreciation Depletion$1,456$132$66$1,654
Total Functional Expenses$1,095,180$80,734$82,728$1,258,642

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$1,258,642
Total Expenses per Audited Statements$1,258,642
Total Expenses per Form 990$1,258,642
Fundraising, Events, and Gaming
Fundraising activities
Yes
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0

Fundraising Events

EventGross ReceiptsGross RevenueDirect ExpensesNet Income
Golf$33,704$33,704$18,687$15,017
Auction$29,312$29,312$21,854$7,458
Total Events$63,016$63,016$40,541$22,475
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Right of use lease liability$64,467
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No
Filing and Contact Details

Filer

Filer Name
Better Business Bureau of North Alabama
EIN
63-0499472
Phone
2565331640
Address
Post Office Box 1043, Huntsville, AL 35804

Signing Officer

Name
Karen Reeves
Title
Executive Director
Phone
2565331640
Signed
2025-05-12
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Karen Reeves
Formed
1979
Legal Domicile
Al
Voting Board Members
22
Independent Board Members
22
Employees
15
Volunteers
30

Preparer

Firm
Dyer & Smith LLC
Address
112 SOUTHSIDE SQ STE F, HUNTSVILLE, AL 35801
Preparer
Thomas T Dyer CPA
Phone
2565361020
Supplemental Narrative

Additional Explanations

Pt VI, Line 11B

“The tax return is reviewed by the board of directors prior to submission”

Pt VI, Line 12C

“The board of directors monitors policies annually”

Pt VI, Line 15A

“The board of directors reviews salaries annually”

Pt VI, Line 15B

“The board of directors reviews salaries annually”

Form 990, Part IX, Line 24E

“Advertising 19099. 16807. 1528. 764.”

Form 990, Part IX, Line 24E

“Training 4254. 3744. 340. 170.”

Form 990, Part IX, Line 24E

“Insurance 22985. 20227. 1839. 919.”

Form 990, Part IX, Line 24E

“Member projects 27635. 27635. 0. 0.”

Form 990, Part IX, Line 24E

“Office 22138. 19481. 1771. 886.”

Form 990, Part IX, Line 24E

“Telephone 10355. 9113. 828. 414.”

Form 990, Part IX, Line 24E

“Dues & Subs 3430. 3019. 274. 137.”

Form 990, Part IX, Line 24E

“Taxes and licenses 715. 629. 57. 29.”

Form 990, Part IX, Line 24E

“Torch awards 18198. 16378. 1820.”

Form 990, Part IX, Line 24E

“Torch scholarships 14000. 14000. 0. 0.”

Form 990, Part IX, Line 24E

“Software support 62939. 55386. 5035. 2518.”

Form 990, Part IX, Line 24E

“SFraud summit 5136. 5136. 0. 0.”

Form 990, Part IX, Line 24E

“Golf tournament 18687. 0. 0. 18687.”

Form 990, Part IX, Line 24E

“Shred Day 15772. 15772. 0. 0.”

Form 990, Part IX, Line 24E

“Workshop 2520. 2520. 0. 0.”

Form 990, Part IX, Line 24E

“Miscellaneous -870. -766. -70. -34.”

Form 990, Part IX, Line 24E

“IABBB Dues 79001. 69521. 6320. 3160.”

Form 990, Part IX, Line 24E

“Staff recognition 3030. 2667. 242. 121.”

Form 990, Part IX, Line 24E

“Board meetings 4449. 3915. 356. 178.”

Form 990, Part IX, Line 24E

“Postage 6366. 5602. 509. 255.”

Form 990, Part IX, Line 24E

“Printing 3560. 3133. 285. 142.”

Form 990, Part IX, Line 24E

“Repairs and maint 8307. 7310. 665. 332.”

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IRS990/Form990PartVIISectionAGrp/PersonNm6Alex Adams
IRS990/Form990PartVIISectionAGrp/PersonNm7Delores Baker
IRS990/Form990PartVIISectionAGrp/PersonNm8Kris Brown
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