Civic Intelligence

Great Kids Inc

EIN 62-1798100 • 501(c)3 • Columbus, GA

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Profile

The mission of great kids, inc is to promote the best possible outcomes for children and their families in the united states and abroad by supporting the development of exceptional home-based early childhood and other supportive programs for children and families.

1501 13th St CColumbus, GA 31901

www.greatkidsinc.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

48th percentile

0.06x

Higher debt load relative to assets than 48% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Source year 2024

Liabilities / Revenue

48th percentile

0.07x

Higher debt load relative to revenue than 48% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Source year 2024

Net Margin

48th percentile

3.4%

Higher net margin than 48% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Source year 2024

Top Officer Pay

Score unavailable

No value available

No filing with officer rows is available for this organization yet.

Asset Growth

48th percentile

3.3%

Faster asset growth than 48% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Revenue Growth

44th percentile

4.2%

Faster revenue growth than 44% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets48th percentile

Assets

Up

$4,590,655

Up $147,878 (+3.3%) from 2023

Liabilities

Down

$258,336

Down $60,089 (-19%) from 2023

Net Assets

Up

$4,332,319

Up $207,967 (+5.0%) from 2023

Operations
Liabilities / Revenue48th percentileNet Margin48th percentile

Revenue

Up

$3,769,312

Up $152,918 (+4.2%) from 2023

Expenses

Down

$3,640,458

Down $77,461 (-2.1%) from 2023

Net Income

Up

$128,854

Up $230,379 (+227%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth48th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$6.0M$4.0M$2.0M$0Assets 2010: $415,149Liabilities 2010: $132,516Net Assets 2010: $282,6332010Assets 2011: $447,177Liabilities 2011: $75,028Net Assets 2011: $372,1492011Assets 2012: $615,030Liabilities 2012: $190,504Net Assets 2012: $424,5262012Assets 2013: $1,036,455Liabilities 2013: $115,527Net Assets 2013: $920,9282013Assets 2014: $1,403,006Liabilities 2014: $48,828Net Assets 2014: $1,354,1782014Assets 2015: $2,203,756Liabilities 2015: $282,440Net Assets 2015: $1,921,3162015Assets 2016: $2,665,656Liabilities 2016: $188,746Net Assets 2016: $2,476,9102016Assets 2017: $3,159,606Liabilities 2017: $217,437Net Assets 2017: $2,942,1692017Assets 2018: $3,144,793Liabilities 2018: $229,237Net Assets 2018: $2,915,5562018Assets 2019: $3,294,151Liabilities 2019: $303,196Net Assets 2019: $2,990,9552019Assets 2020: $3,855,817Liabilities 2020: $288,804Net Assets 2020: $3,567,0132020Assets 2021: $4,395,786Liabilities 2021: $208,481Net Assets 2021: $4,187,3052021Assets 2022: $4,660,473Liabilities 2022: $748,780Net Assets 2022: $3,911,6932022Assets 2023: $4,442,777Liabilities 2023: $318,425Net Assets 2023: $4,124,3522023Assets 2024: $4,590,655Liabilities 2024: $258,336Net Assets 2024: $4,332,3192024

Highlighted filing

2024

Assets$4,590,655
Liabilities$258,336
Net Assets$4,332,319
Open 2024 Filing

Operations Trend

Revenue Growth44th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$4.0M$3.0M$2.0M$1.0M$0-$1.0MExpenses 2010: $989,6942010Revenue 2011: $1,180,588Expenses 2011: $1,091,072Net Income 2011: $89,5162011Revenue 2012: $1,065,409Expenses 2012: $1,013,033Net Income 2012: $52,3762012Revenue 2013: $1,874,737Expenses 2013: $1,378,335Net Income 2013: $496,4022013Revenue 2014: $1,915,827Expenses 2014: $1,482,577Net Income 2014: $433,2502014Revenue 2015: $2,257,947Expenses 2015: $1,690,808Net Income 2015: $567,1392015Revenue 2016: $2,092,646Expenses 2016: $1,944,465Net Income 2016: $148,1812016Revenue 2017: $3,043,244Expenses 2017: $2,577,985Net Income 2017: $465,2592017Revenue 2018: $2,726,171Expenses 2018: $2,752,784Net Income 2018: -$26,6132018Revenue 2019: $3,112,812Expenses 2019: $3,035,321Net Income 2019: $77,4912019Revenue 2020: $3,120,322Expenses 2020: $2,660,316Net Income 2020: $460,0062020Revenue 2021: $3,415,344Expenses 2021: $2,881,206Net Income 2021: $534,1382021Revenue 2022: $3,363,893Expenses 2022: $3,231,360Net Income 2022: $132,5332022Revenue 2023: $3,616,394Expenses 2023: $3,717,919Net Income 2023: -$101,5252023Revenue 2024: $3,769,312Expenses 2024: $3,640,458Net Income 2024: $128,8542024

Highlighted filing

2024

Revenue$3,769,312
Expenses$3,640,458
Net Income$128,854
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$4,590,655
Liabilities
$258,336
Net assets
$4,332,319
Revenue
$3,769,312
Expenses
$3,640,458
Net income
$128,854
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$4.59$0.26$4.33$3.77$3.64$0.13
2023Detailed filing. Detailed filing data is available for this year.$4.44$0.32$4.12$3.62$3.72$0.10
2022Detailed filing. Detailed filing data is available for this year.$4.66$0.75$3.91$3.36$3.23$0.13
2021Detailed filing. Detailed filing data is available for this year.$4.40$0.21$4.19$3.42$2.88$0.53
2020Detailed filing. Detailed filing data is available for this year.$3.86$0.29$3.57$3.12$2.66$0.46
2019Detailed filing. Detailed filing data is available for this year.$3.29$0.30$2.99$3.11$3.04$0.08
2018Detailed filing. Detailed filing data is available for this year.$3.14$0.23$2.92$2.73$2.75$0.03
2017Detailed filing. Detailed filing data is available for this year.$3.16$0.22$2.94$3.04$2.58$0.47
2016Detailed filing. Detailed filing data is available for this year.$2.67$0.19$2.48$2.09$1.94$0.15
2015Detailed filing. Detailed filing data is available for this year.$2.20$0.28$1.92$2.26$1.69$0.57
2014Summary only. Only limited summary data is available for this year.$1.40$0.05$1.35$1.92$1.48$0.43
2013Summary only. Only limited summary data is available for this year.$1.04$0.12$0.92$1.87$1.38$0.50
2012Summary only. Only limited summary data is available for this year.$0.62$0.19$0.42$1.07$1.01$0.05
2011Summary only. Only limited summary data is available for this year.$0.45$0.08$0.37$1.18$1.09$0.09
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.42$0.13$0.28$0.99
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Jul 18, 2025
Return Version
2024v5.2
Gross Receipts
$4,371,419
Mission and Program Overview

Mission

The mission of great kids, inc is to promote the best possible outcomes for children and their families in the united states and abroad by supporting the development of exceptional home-based early childhood and other supportive programs for children and families.

Creating and delivering quality products and services that shape a world where all parents and caregivers are competent in their ability to nurture children in their early childhoods today, tomorrow, and for generations to come.

Balance Sheet Detail
LineBeginningEndChange
Assets
Investments in Publicly Traded Securities$2,174,871$2,279,742▲ $104,871
Intangible Assets$550,946$644,653▲ $93,707
Inventories for Sale or Use$768,268$555,750▼ $212,518
Accounts Receivable$321,548$457,205▲ $135,657
Savings and Temporary Cash Investments$525,922$442,175▼ $83,747
Prepaid Expenses and Deferred Charges$30,758$65,918▲ $35,160
Land, Buildings, and Equipment, Net$67,820$57,939▼ $9,881
Total Assets$4,442,777$4,590,655▲ $147,878
Other Assets Total$2,644$87,273▲ $84,629
Liabilities
Accounts Payable and Accrued Expenses$225,061$126,697▼ $98,364
Other Liabilities$0$87,273▲ $87,273
Deferred Revenue$93,364$44,366▼ $48,998
Total Liabilities$318,425$258,336▼ $60,089
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$4,124,352$4,332,319▲ $207,967
Total Net Assets Fund Balance$4,124,352$4,332,319▲ $207,967
Total Liabilities and Net Assets / Fund Balance$4,442,777$4,590,655▲ $147,878

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$57,939$53,058$110,997
Compensation and Service Providers
Top Officer PayScore unavailable

Employees

NameTitleFull / Part TimeBaseOtherTotal
Dana BroadwayDirector of Business DevelFT$130,508$7,830$138,338
Esthela NavarroDirector of Partner CareFT$115,802$17,681$133,483
Brad BowerDirector of FinanceFT$107,561$22,806$130,367
Jennifer HayesDirector of Product ManagementFT$108,369$17,666$126,035
Shawna Donaldson Through MayChief Executive OfficerFT$70,893$3,832$74,725
David BirdChief Executive OfficerFT$37,505$6,383$43,888

Board Members and Trustees

NameTitle
Kelly StonePresident/chair
Juan MunozVice President/vice Chair
Corrine WilliamsDirector
Douglas SmithDirector
Eilzabeth CuccinelloDirector
Gian-pierre QuinonesDirector
Michael ReinaDirector
Rodelia DoriaDirector
Tessa MarksSecretary
Russ CrawfordTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$0
Program Service Revenue
$3,906,786
Investment Income
$110,129
Other Revenue
$-247,603
Change in Net Assets
$128,854

Audited Revenue Reconciliation

Revenue per Audited Statements
$3,756,214
Revenue Not Reported on Financial Statements
$13,098
Revenue Not Reported on Form 990
$79,113
Total Revenue per Audited Statements
$3,835,327
Total Revenue per Form 990
$3,769,312
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$2,463,967
Other Expenses$1,176,491
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$1,048,933$792,473-$1,841,406
Office Expenses$136,132$187,038-$323,170
Fees for Services Other$96,574$203,006-$299,580
Other Employee Benefits$140,346$118,373-$258,719
Depreciation Depletion$87,530$73,923-$161,453
Payroll Taxes$79,167$66,860-$146,027
Current Officers, Directors, Trustees, and Key Employees$8,430$103,973-$112,403
Pension Plan Contributions$58,934$46,478-$105,412
Other Expenses$96,455--$96,455
Travel$45,177$43,941-$89,118
Occupancy$36,338$30,690-$67,028
Fees for Services Legal-$44,884-$44,884
Advertising$16,647$14,059-$30,706
Fees for Services Accounting-$26,262-$26,262
Insurance$13,273$11,209-$24,482
Fees for Service Investment Mgmnt Fees-$13,098-$13,098
Conferences and Meetings$255--$255
Total Functional Expenses$1,864,191$1,776,267$0$3,640,458

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Form 990$3,640,458
Expenses per Audited Statements$3,627,360
Total Expenses per Audited Statements$3,627,360
Expenses Not Reported on Financial Statements$13,098
Expenses Not Reported on Form 990$0
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Operating Lease Liability$87,273
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“The board reviews the form 990 for accuracy and content. They provide input for any potential errors or ommissions.”

Form 990, Part VI, Section B, Line 12C

“Conflict of interest agreements are provided to employees upon hire for review and signature. The agreements are signed annually. The organization's board began signing conflict of interest agreements in 2019.”

Form 990, Part VI, Section B, Line 15

“Business consultants are hired and the executive committee reviews and determines approval of their conclusions. The board of directors determines compensation for the chief executive officer. All other staff compensation is determined by the chief executive officer, subject to approval by the board of directors per the yearly budget.”

Form 990, Part VI, Section C, Line 19

“Documents are available to the public upon request.”

Filing and Contact Details

Filer

Filer Name
Great Kids Inc
EIN
62-1798100
Phone
7152985873
Address
1501 13TH ST C, COLUMBUS, GA 31901

Signing Officer

Name
David Bird
Title
Chief Executive Officer
Phone
7152985873
Signed
2025-07-18
Discuss with paid preparer
Yes

Organization Details

Principal Officer
David Bird
Formed
1999
Legal Domicile
Wi
Voting Board Members
10
Independent Board Members
10
Employees
34
Volunteers
11

Preparer

Firm
Hawkins Ash Cpas Llp
Address
ONE EAST WALDO BOULEVARD SUITE 5, MANITOWOC, WI 54220-2912
Preparer
Matt D Neu
Phone
9206847128
Supplemental Narrative

Additional Explanations

FORM 990, PART XII, LINE 2C:

“The organization has not changed its oversight process or selection process of an auditor during the current year.”

Financial Statement Notes

PART X, LINE 2:

“U.s. Gaap requires management to evaluate tax positions taken by the organization and recognize a tax liability (or asset) if the organization has taken an uncertain position that more likely than not would not be sustained upon examination by a taxing authority. Management has analyzed the tax positions taken by the organization, and has concluded that as of december 31, 2024 and 2023, there are no uncertain positions taken or expected to be taken that would require recognition of a liability (or asset) or disclosure in the financial statements. The organization is subject to routine audits by taxing jurisdictions; however, there are currently no audits for any tax periods in progress. The organization will recognize future accrued interest and penalties related to unrecognized tax benefits in administration expense if incurred.”

Raw XML AppendixShowing 400 of 513 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/ActivityOrMissionDesc0CREATING AND DELIVERING QUALITY PRODUCTS AND SERVICES THAT SHAPE A WORLD WHERE ALL PARENTS AND CAREGIVERS ARE COMPETENT IN THEIR ABILITY TO NURTURE CHILDREN IN THEIR EARLY CHILDHOODS TODAY, TOMORROW, AND FOR GENERATIONS TO COME.
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IRS990/Desc0GREAT KIDS, INC. IS A NON-PROFIT THAT ACTS AS A RESOURCE CLEARINGHOUSE AND A PROVIDER OF EARLY CHILDHOOD EDUCATION CURRICULUM, TRAINING AND SKILLS INSTRUCTION FOR THE ORGANIZATIONS AND AGENCIES IT SERVICES. THESE ORGANIZATIONS AND AGENCIES INCLUDE STATE, LOCAL, AND PROVINCIAL GOVERNMENT DEPARTMENTS OF HEALTH, HUMAN SERVICES, AND EDUCATION, AS WELL AS OTHER VARIOUS COMMUNITY-BASED NOT-FOR-PROFIT ORGANIZATIONS. DURING THE 2024 FISCAL YEAR, GREAT KIDS, INC. HAS TRAINED 1,553 PROFESSIONALS (INCLUDING SUPERVISORS, MANAGERS, COACHES, PARENT FACILITATORS, HOME VISITORS, EDUCATORS, ASSESSMENT STAFF, ETC.). THE TOTAL NUMBER OF FAMILIES SERVED BY THOSE 1,553 INDIVIDUALS IS ESTIMATED TO BE 23,295. IT IS ESTIMATED THAT SINCE ITS INCEPTION, GREAT KIDS, INC. HAS IMPACTED 31,928 PROFESSIONALS AND 3,095,420 FAMILIES.
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IRS990/Form990PartVIISectionAGrp/TitleTxt9DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt10DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt11DIRECTOR
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IRS990/Form990PartVIISectionAGrp/TitleTxt14DIRECTOR OF FINANCE
IRS990/Form990PartVIISectionAGrp/TitleTxt15DIRECTOR OF PRODUCT MANAGEMENT
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