Civic Intelligence

National Wood Flooring Association

EIN 62-1289602 • 501(c)6 • St Charles, MO

Profile

To unify and strengthen the wood flooring community through technical standards, education, networking and advocacy.

14 Research Park DriveSt Charles, MO 63304

www.nwfa.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

92nd percentile

0.74x

Higher debt load relative to assets than 92% of similar nonprofits.

501(c)6 • $5M-$10M nonprofits • Source year 2024

Liabilities / Revenue

93rd percentile

1.23x

Higher debt load relative to revenue than 93% of similar nonprofits.

501(c)6 • $5M-$10M nonprofits • Source year 2024

Net Margin

10th percentile

-13%

Higher net margin than 10% of similar nonprofits.

501(c)6 • $5M-$10M nonprofits • Source year 2024

Top Officer Pay

62nd percentile

$329,126

Higher top officer pay than 62% of similar nonprofits.

Top officer pay equals 10.0% of source-year revenue.

501(c)6 • $5M-$10M nonprofits • Source year 2024

Asset Growth

31st percentile

0.7%

Faster asset growth than 31% of similar nonprofits.

501(c)6 • $5M-$10M nonprofits • Annualized from 2023 to 2024

Revenue Growth

44th percentile

4.5%

Faster revenue growth than 44% of similar nonprofits.

501(c)6 • $5M-$10M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets92nd percentile

Assets

Up

$5,405,444

Up $35,425 (+0.7%) from 2023

Liabilities

Up

$4,024,543

Up $312,769 (+8.4%) from 2023

Net Assets

Down

$1,380,901

Down $277,344 (-17%) from 2023

Operations
Liabilities / Revenue93rd percentileNet Margin10th percentile

Revenue

Up

$3,278,558

Up $142,028 (+4.5%) from 2023

Expenses

Up

$3,705,347

Up $168,752 (+4.8%) from 2023

Net Income

Down

-$426,789

Down $26,724 (-6.7%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth31st percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$6.0M$4.0M$2.0M$0Assets 2010: $4,977,507Liabilities 2010: $1,142,454Net Assets 2010: $3,835,0532010Assets 2011: $4,616,824Liabilities 2011: $1,361,576Net Assets 2011: $3,255,2482011Assets 2012: $4,465,621Liabilities 2012: $1,902,148Net Assets 2012: $2,563,4732012Assets 2013: $3,012,843Liabilities 2013: $1,406,240Net Assets 2013: $1,606,6032013Assets 2014: $2,645,718Liabilities 2014: $1,277,854Net Assets 2014: $1,367,8642014Assets 2015: $3,394,206Liabilities 2015: $1,866,259Net Assets 2015: $1,527,9472015Assets 2016: $3,868,429Liabilities 2016: $1,958,990Net Assets 2016: $1,909,4392016Assets 2017: $3,728,771Liabilities 2017: $1,872,363Net Assets 2017: $1,856,4082017Assets 2018: $3,304,612Liabilities 2018: $1,941,794Net Assets 2018: $1,362,8182018Assets 2019: $3,875,853Liabilities 2019: $2,255,261Net Assets 2019: $1,620,5922019Assets 2020: $4,898,346Liabilities 2020: $2,751,863Net Assets 2020: $2,146,4832020Assets 2021: $4,896,290Liabilities 2021: $2,131,833Net Assets 2021: $2,764,4572021Assets 2022: $4,116,861Liabilities 2022: $2,350,888Net Assets 2022: $1,765,9732022Assets 2023: $5,370,019Liabilities 2023: $3,711,774Net Assets 2023: $1,658,2452023Assets 2024: $5,405,444Liabilities 2024: $4,024,543Net Assets 2024: $1,380,9012024

Highlighted filing

2024

Assets$5,405,444
Liabilities$4,024,543
Net Assets$1,380,901
Open 2024 Filing

Operations Trend

Revenue Growth44th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$4.0M$2.0M$0-$2.0MExpenses 2010: $2,956,9012010Expenses 2011: $3,094,3312011Revenue 2012: $2,539,433Expenses 2012: $2,881,692Net Income 2012: -$342,2592012Revenue 2013: $2,068,512Expenses 2013: $3,059,850Net Income 2013: -$991,3382013Revenue 2014: $2,706,860Expenses 2014: $2,792,766Net Income 2014: -$85,9062014Revenue 2015: $3,152,091Expenses 2015: $2,901,713Net Income 2015: $250,3782015Revenue 2016: $3,658,541Expenses 2016: $3,362,960Net Income 2016: $295,5812016Revenue 2017: $3,637,828Expenses 2017: $3,990,009Net Income 2017: -$352,1812017Revenue 2018: $3,116,903Expenses 2018: $3,469,506Net Income 2018: -$352,6032018Revenue 2019: $3,232,060Expenses 2019: $3,469,247Net Income 2019: -$237,1872019Revenue 2020: $2,830,047Expenses 2020: $2,114,519Net Income 2020: $715,5282020Revenue 2021: $3,055,230Expenses 2021: $2,218,492Net Income 2021: $836,7382021Revenue 2022: $2,479,645Expenses 2022: $3,008,109Net Income 2022: -$528,4642022Revenue 2023: $3,136,530Expenses 2023: $3,536,595Net Income 2023: -$400,0652023Revenue 2024: $3,278,558Expenses 2024: $3,705,347Net Income 2024: -$426,7892024

Highlighted filing

2024

Revenue$3,278,558
Expenses$3,705,347
Net Income-$426,789
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Facts available. Structured filing facts are available, but richer extracted sections are limited.

Open filing
Assets
$5,405,444
Liabilities
$4,024,543
Net assets
$1,380,901
Revenue
$3,278,558
Expenses
$3,705,347
Net income
-$426,789
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$5.41$4.02$1.38$3.28$3.71$0.43
2023Detailed filing. Detailed filing data is available for this year.$5.37$3.71$1.66$3.14$3.54$0.40
2022Detailed filing. Detailed filing data is available for this year.$4.12$2.35$1.77$2.48$3.01$0.53
2021Detailed filing. Detailed filing data is available for this year.$4.90$2.13$2.76$3.06$2.22$0.84
2020Detailed filing. Detailed filing data is available for this year.$4.90$2.75$2.15$2.83$2.11$0.72
2019Detailed filing. Detailed filing data is available for this year.$3.88$2.26$1.62$3.23$3.47$0.24
2018Detailed filing. Detailed filing data is available for this year.$3.30$1.94$1.36$3.12$3.47$0.35
2017Detailed filing. Detailed filing data is available for this year.$3.73$1.87$1.86$3.64$3.99$0.35
2016Detailed filing. Detailed filing data is available for this year.$3.87$1.96$1.91$3.66$3.36$0.30
2015Detailed filing. Detailed filing data is available for this year.$3.39$1.87$1.53$3.15$2.90$0.25
2014Detailed filing. Detailed filing data is available for this year.$2.65$1.28$1.37$2.71$2.79$0.09
2013Detailed filing. Detailed filing data is available for this year.$3.01$1.41$1.61$2.07$3.06$0.99
2012Summary only. Only limited summary data is available for this year.$4.47$1.90$2.56$2.54$2.88$0.34
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$4.62$1.36$3.26$3.09
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$4.98$1.14$3.84$2.96
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Sep 10, 2025
Return Version
2024v5.2
Gross Receipts
$4,422,615
Mission and Program Overview

Mission

To organize and unite all segments of the wood flooring industry and to educate members and users to the uses and benefits of wood flooring.

To unify and strengthen the wood flooring community through technical standards, education, networking and advocacy.

Balance Sheet Detail
LineBeginningEndChange
Assets
Land, Buildings, and Equipment, Net$2,536,600$3,079,607▲ $543,007
Investments in Publicly Traded Securities$1,968,647$1,716,405▼ $252,242
Prepaid Expenses and Deferred Charges$217,283$229,144▲ $11,861
Cash and Non-Interest-Bearing Accounts$538,728$221,480▼ $317,248
Accounts Receivable$82,805$94,267▲ $11,462
Total Assets$5,370,019$5,405,444▲ $35,425
Other Assets Total$25,956$64,541▲ $38,585
Liabilities
Mortgage Notes Payable Secured by Investment Property$1,825,526$1,909,172▲ $83,646
Deferred Revenue$1,487,665$1,792,457▲ $304,792
Accounts Payable and Accrued Expenses$278,778$306,817▲ $28,039
Other Liabilities$119,805$16,097▼ $103,708
Total Liabilities$3,711,774$4,024,543▲ $312,769
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$1,658,245$1,380,901▼ $277,344
Total Net Assets Fund Balance$1,658,245$1,380,901▼ $277,344
Total Liabilities and Net Assets / Fund Balance$5,370,019$5,405,444▲ $35,425

Asset Categories

AssetBook ValueDepreciationBasis
Buildings$2,086,367$72,089$2,158,456
Land$798,000-$798,000
Equipment$195,240$258,826$454,066
Compensation and Service Providers
Top Officer Pay62nd percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Michael MartinCEOPT$299,236$29,890$329,126
Anita HowardCOOPT$143,639$28,874$172,513
Libby JohnsonPublisher & VP of Media-$146,268$16,768$163,036
Dana RogersControllerPT$95,141$30,929$126,070
Brett MillerVP of Technical PublicatioPT$81,787$15,081$96,868
Stephanie OwenVP EducationPT$14,756$2,304$17,060

Board Members and Trustees

NameTitle
Steve BrattinBoard Chair
Julie RussellImmediate Past Chair
Kevin MurphyVice Chair
Bryan ParkDirector
Dan GorsegnerDirector
Dan NatkinDirector
Jason ElquestDirector
Jesse JoyceDirector
Kirk RobertsDirector
Lenny HallDirector
Brian CarsonEx-officio Director
Marc SchulzEx-officio Director
Matthew GarciaEx-officio Director
Stephen SkutelskyEx-officio Director
Raymond ManciniSecretary
Sam CobbTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$18,333
Program Service Revenue
$2,935,523
Investment Income
$47,214
Other Revenue
$277,488
All Other Contributions
$18,333
Change in Net Assets
$-426,789
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$1,903,279
Salaries, Compensation, and Employee Benefits$1,791,618
Grants and Similar Amounts Paid$10,450
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Current Officers, Directors, Trustees, and Key Employees$583,000$197,830-$780,830
Conferences and Meetings$560,855$65,861-$626,716
Other Salaries and Wages$77,712$462,882-$540,594
Other Employee Benefits$152,721$152,721-$305,442
Travel$100,504$100,683-$201,187
Office Expenses$14,679$184,153-$198,832
Advertising$129,916$38,561-$168,477
Interest-$134,980-$134,980
Depreciation Depletion-$130,983-$130,983
Payroll Taxes$47,426$47,427-$94,853
Pension Plan Contributions$34,949$34,950-$69,899
All Other Expenses$17,119$52,681-$69,800
Insurance$8,235$48,439-$56,674
Fees for Services Legal-$44,991-$44,991
Other Expenses$382$38,281-$38,663
Fees for Services Other$15,132$17,350-$32,482
Information Technology-$24,295-$24,295
Grants to Domestic Orgs$10,450--$10,450
Total Functional Expenses$1,797,891$1,907,456$0$3,705,347
International Activity

Grant and Assistance Recipients

RecipientLocationCategoryPurposeAmount
The Hardwood FederationWashington, DC501(c)(6)General Support$10,450
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
In-house lobbying only
No
Subject to proxy tax
Yes
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Lease Liability$16,097
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 6

“The organization has members.”

Form 990, Part VI, Section A, Line 7A

“Members of the governing board are elected by the members of the association.”

Form 990, Part VI, Section B, Line 11B

“Form 990 is prepared by an independent cpa firm and reveiwed by the president/ceo and the cfo. After filing it, it is available to all members of the governing board upon request.”

Form 990, Part VI, Section B, Line 12C

“The board is provided a copy of the conflict of interest policy at the expo board meeting and each member is required to sign an acknowledgement and disclosure form. The forms are kept on file at the office of the association.”

Form 990, Part VI, Section B, Line 15

“Salary guides for associations are utilized. Input from the president & ceo as well as supervisors are used to determine compensation and raises. Total salary figures are approved by the finance committee and board of directors annually. The executive committee determines the compensation for the president & ceo.”

Form 990, Part VI, Section C, Line 19

“AVAILABLE UPON REQUEST.”

Filing and Contact Details

Filer

Filer Name
National Wood Flooring Association
EIN
62-1289602
Phone
6365199663
Address
14 RESEARCH PARK DRIVE, ST CHARLES, MO 63304

Signing Officer

Name
Dana Rogers
Title
Controller
Phone
6365199663
Signed
2025-09-10
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Michael Martin
Formed
1986
Legal Domicile
Mo
Voting Board Members
16
Independent Board Members
16
Employees
22
Volunteers
0

Preparer

Firm
Sfw Partners LLC
Address
1610 DES PERES RD SUITE 300, SAINT LOUIS, MO 63131-1891
Preparer
Robb Rohlfing
Phone
3145693333
Supplemental Narrative

Additional Explanations

FORM 990, PART XII, LINE 2C:

“The process for the committee assuming responsibility for the oversight of the audit has not changed from the prior year.”

Financial Statement Notes

PART X, LINE 2:

“The organization follows accounting standards codification (asc) 740, 'income taxes,' which clarifies the accounting for uncertainty in income taxes recognized in the financial statements. The organization evaluates uncertain tax positions and recognizes a tax liability if it is more likely than not that the position will not be sustained upon examination by the tax authorities. The organization believes it is not exposed to any current or future tax liability based on its current operations.”

Raw XML AppendixShowing 400 of 712 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Form990PartVIISectionAGrp/TitleTxt0IMMEDIATE PAST CHAIR
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IRS990/Form990PartVIISectionAGrp/TitleTxt2BOARD CHAIR
IRS990/Form990PartVIISectionAGrp/TitleTxt3VICE CHAIR
IRS990/Form990PartVIISectionAGrp/TitleTxt4TREASURER
IRS990/Form990PartVIISectionAGrp/TitleTxt5EX-OFFICIO DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt6DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt7DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt8DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt9DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt10DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt11EX-OFFICIO DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt12DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt13DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt14EX-OFFICIO DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt15EX-OFFICIO DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt16CEO
IRS990/Form990PartVIISectionAGrp/TitleTxt17COO
IRS990/Form990PartVIISectionAGrp/TitleTxt18VP OF TECHNICAL PUBLICATIO
IRS990/Form990PartVIISectionAGrp/TitleTxt19PUBLISHER & VP OF MEDIA
IRS990/Form990PartVIISectionAGrp/TitleTxt20VP EDUCATION
IRS990/Form990PartVIISectionAGrp/TitleTxt21CONTROLLER
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IRS990/PYBenefitsPaidToMembersAmt00
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